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100. Broj Magazina Predstavljamo Redakcije COLOR JUL 2009. - SEPTEMBAR 2009. MAGAZIN COLOR PRESS GROUP - KORPORATIVNI BilteN BROJ 5. Predstavljamo redakcije: 100. broj magazina COLOR MEDIA INTERNATIONAL EU Uvodna reč Telefon: +381 21 489 71 00 Fax: +381 21 4897 160 Mail: [email protected] vreme kada su, usled COLOR PRESS GROUP U ekonomske krize, ugroženi Telefon/FAX: +381(021) 489 71 00 mnogi mediji, neke države Mail: [email protected] užurbano rade na donošenju COLOR MEDIA SPECIJAL Telefon: +381 21 489 71 00 liberalnijih zakona o oglašavanju, Fax: +381 21 489 71 00 SLOVENIA neke daju povoljnije kredite Mail: [email protected] (za koje, doduše, retko ko COLOR MEDIA L&Z ispunjava uslove), a mi se, radom Telefon: +381 21 489 71 00 Fax: +381 21 489 71 00 i inovativnošću, borimo za Mail: [email protected] čitaoce i klijente. S obzirom na COLOR MEDIA ENIGMATIKA CROATIA činjenicu da u našim magazinima obrađujemo drugačije Telefon: +381 21 489 71 00 teme u odnosu na dnevne novine, naši rejtinzi rastu jer Fax: +381 21 489 71 00 je sve više čitalaca kojima je potrebno da se odmaknu od Mail: [email protected] surove stvarnosti. Ipak, ni slučajno nismo neodgovorni TEEN MEDIA Telefon: +381 21 489 71 00 prema okruženju pa pokrećemo i podržavamo važne Fax: +381 21 489 71 00 ekološke, sportske i humanitarne kampanje. Nedavno Mail: [email protected] smo postali ekskluzivni medijski partner fonda “Ecotopia” COLOR VIDEOTOP Telefon: +381 21 489 71 00 koji je nastao iz želje i potrebe pojedinaca i kompanija da Fax: +381 21 489 71 00 organizovano i sistematično daju svoj doprinos rešavanju Mail: [email protected] rastućih ekoloških problema u Srbiji i svetu; i dalje zdušno COLOR PRINT podržavamo Olimpijski komitet Srbije i jednom mesečno Telefon: +381 21 6417 334 organizujemo posete domovima za decu bez roditeljskog Fax: +381 21 6417 333 staranja i za decu i omladinu ometenu u razvoju. Mail: [email protected] HELLO MEDIA BOSNIA AND U maju mesecu, uz svoje saradnike, prijatelje i poznate Telefon: +381 11 32 87 827 ličnosti, obeležili smo veoma važan jubilej: izlazak 100. Fax: +381 11 32 87 58 HERZEGOVINA Mail: [email protected] broja mesečnika “Lepota i zdravlje” koji je već duže vreme SERBIA ženski magazin broj 1 u Srbiji i regionu. Pre toga, u SVET MEDIA crnogorskom hotelu “Splendid” proslavili smo pokretanje Telefon: +381 21 489 71 00 Fax: +381 21 489 71 00 crnogorskog izdanja magazina “Ljepota i zdravlje”, čime Mail: [email protected] smo “zaokružili region” pa u svim bivšim republikama Jugoslavije ovaj magazin izlazi na izvornom jeziku i uz SCANDAL MEDIA Telefon: +381 11 323 9674 komentare stručnjaka sa tih područja. Fax: +381 11 334 660 Mail: [email protected] U ovom broju “Color Magazina” predstavljamo vam redakciju tinejdžerskih izdanja, one koji su zaslužni za VIDEOTOP COLOR MEDIA Slovenija uspeh magazina “Mobitech”, “Bravo”, “Bravo Girl” i “Bravo Telefon: +386 (0)2 330 33 00,| 330 33 04 ScreenFun”. Mail: [email protected] MEDIATOP INTERNATIONAL D.O.O. S poštovanjem, Hrvatska tel: +385 (1) 377 8964 MONTENEGRO marketing tim CPG Mail: [email protected] MONTE COLOR D.O.O. MILICA Milić, direktor korporativnih komunikacija CPG, Crna Gora tel./fax: 081/269-029, 206-155 [email protected] Mail: [email protected] JOVANA MANOJLović, PR asistent, COLOR MEDIA B-H D.O.O. [email protected] BiH DRažen ćURčić, direktor promocije i direktor Color Media “L&Z” tel./fax: (051) 347-200 Mail: [email protected] [email protected] GORAN Aničić, web urednik, KOLOR MEDIA DOEL Makedonija [email protected] tel./fax: (02) 3116-567 TIJANA BAŠIĆ, marketing asistent, Mail: [email protected] MACEDONIA [email protected] SVET PLUS INTERNATIONAL D.D.O. NATAŠA DRAGIŠić, grafički urednik i dizajner, tel./fax: +381(021) 489 71 00 Mail: [email protected] [email protected] Color Press Group je član www.color.rs Federation of the Periodical Press CPG izdaNJA U SRBIJI I REGIONU 2 Novosti I DOGAĐAJI Samo dnevni list Press i magazini CPG II 2008 II 2009 Razlika Procenat Statistika Color Press magazina beleže rast prihoda od oglasa! Ringier 103 94 -9 -8% CPG 42 63 21 50% ad prihoda od oglasa u srpskim štampanim medijima Press P.G. 40 50 10 25% Ukupni rejting izdanja CPG prvi ove godine. Ovo je ujedno prvi put od “Lepota i zdravlje” nakon Pnastavlja se i u februaru mesecu. Novosti 25% 43 -20 -31% kako SMMRI radi istraživanja čitanosti spuštanja cene sa 120 na naša kompanija Politika 42 31 -11 -26% put prešao granicu od 3 miliona! štampanih medija u Srbiji da je naša 99 dinara. Ovakav rejting U odnosu na februar 2008. godine, pad prihoda od prešla Europapress 29 29 0 0% kompanija prešla “magičnu crtu” od 3 pokazuje da su izdanja CPG “magičnu oglašavanja zabeležilo je 7 od 10 najvećih izdavača novina eki od magazina “Color Press Group” miliona.. Ovom skoku ukupnog rejtinga čitanija od ukupnih rejtinga crtu” od i magazina u Srbiji. Prihodi od oglasa porasli su jedino Adria M.S. 41 39 -2 -4% N čitalo je 3.038.689 građana Srbije doprinelo je i priključivanje nedeljnika magazina kompanija koje 3 miliona u izdavačkim kućama “Press Publishing Group” (+25%) i Kurir info 25 15 -10 -40% između 12 i 65 godina - govore podaci “Scandal” portfoliju izdanja CPG kao i zauzimaju 2, 3, 4, 5. i 6. čitalaca “Color Press Group” (+50%) dok je kompanija “Europapress” “Strategic Marketinga” za mesec mart rast prodatog tiraža i čitanosti magazina mesto. ostvarila isti prihod kao i prošle godine u ovom mesecu. Attica Media 25 13 -12 -48% 24 sata 13 10 -3 -23% U prvom kvartalu 2009. - 12 najvećih izdavača u Srbiji sa 205 miliona dinara manje prihoda od oglasa nego u isto vreme prošle godine! ećina vodećih izdavača novina i magazina u Srbiji i u godinama koje nisu krizne. U ovom periodu 12 vodećih V martu beleži negativni trend kada je reč o prihodima izdavača u Srbiji zaradilo je 205 miliona dinara manje od od oglasa u odnosu na isti mesec prošle godine. Prema oglasa nego u prvom kvartalu 2008. godine. podacima “Strategic Marketinga” u ovom mesecu od 12 najvećih izdavača u Srbiji rast prihoda od oglasa zabeležili su samo magazini “Color Press Group” (+31%), besplatni SMMRI - PrintAdex, mart 2008. / mart 2009. dnevni list “24 sata” (+28%) i izdanja kuće “Ringier” (+6%) i Europapress (+6%). Ostalih 8 vodećih izdavača zadržali su trend pada. Publisher III 2008. III 2009 Razlika Procenat Ringier 130 138 8 6,15 SMMRI - PrintAdex, Q1 2008. / Q1 2009. CPG 57 75 18 31,58% Press P.G. 68 67 -1 -1,47% Novosti. 81 63 -18 -22,22% Publisher Q1 2008. Q1 2009. Razlika Procenat Adria Media 62 53 -9 -14,52% Ringier 327 298 -29 -8,87% Politika 55 46 -9 -16,36% CPG 133 177 44 33,08% Europapress 35 37 2 5,71% Press P.G. 165 168 3 1,82% 24 sata 14 18 4 28,57% Novosti 212 145 - 67 -31,60% Kurir info 29 17 -12 -41,38% Adria Media 132 113 -19 -14,39% Attica Media 25 16 -9 -36,00% Politika 141 101 -40 -28,37% Magazin LEPOTA & ZDRAVLJE 94. (decembar) skok je još veći - 13.075 Makedonije (Ubavina i zdravje) Media Max 19 13 -6 -31,58% komada ili čak 54%!!! i Bosne i Hercegovine (Ljepota Europapress 93 88 -5 -5,38% po 99 dinara podigla tiraž za Dan 13 10 -3 -23,08% i zdravlje) a u Sloveniji (L&Z) i 24 sata 49 35 -14 -28,57% 50%! Kada narednih dana ABC Srbija uradi Hrvatskoj (Ljepota i zdravlje) zvanični odit tog broja, svi oglašivači i kotira se među 5 najčitanijih Kurir info 99 45 -54 -54,55% Kada se ovoj cifri dodaju brojke kompanije “Media News agencije dobiće validni sertifikat. Skok mesečnika. Od ovog proleća Attica Media 63 38 -25 -39,68% Group” koja je izdavala u međuvremenu ugašeni dnevni list elaunch magazina “Lepota i tiraža pratio je i rast rejtinga “Lepote pojaviće se i regionalno izdanje Media Max 42 34 -8 -19,05% “Gazeta” (56 miliona u prvom kvartalu 2008.) - cifra se penje Rzdravlje”, koji je od februarskog (96.) i zdravlja”, koji je u februaru iznosio ovog magazina za Crnu Goru na 261 milion dinara. broja spustio cenu sa 120 na 99 dinara, 426.917 čitalaca prema istraživanjima čime će “Lepota i zdravlje” Dan 33 23 -10 -30,30% u potpunosti je uspeo - prodati tiraž agencije “Strategic Marketing”, čime pokriti svih šest republika Ukoliko se u ove cifre ukalkuliše i depresijacija domaće valute je uvećan za 50% i sada iznosi 36.882 je potvrđeno suvereno prvo mesto nekadašnje Jugoslavije i tako u proseku od 20% u odnosu na isti period prošle godine, kao primeraka. U odnosu na broj 95 (januar) među ženskim glossy mesečnicima u potvrditi status najuspešnijeg Kada je reč o podacima za prvi kvartal 2009. godine (01. i drastično usporena naplata dugovanja oglašivača, dobija prodaja je veća za 11.553 komada što je Srbiji. Da podsetimo, “Lepota i zdravlje” magazinskog brenda u regionu. 1. - 31. 3.), podaci su još sumorniji jer obuhvataju i januar se prilično pesimistična slika medijske industrije u Srbiji, koja skok od 45%, a u poređenju sa brojem zauzima lidersku poziciju i na tržištima i februar, tradicionalno loše mesece za oglašavanje i u beleži svoje najteže momente od devedesetih naovamo. 4 Novosti I DOGAĐAJI NOVOST I događaji 5 Color Press Group u aprilu ostvarila rast prihoda od oglasa od 39% u odnosu na isti mesec prošle godine! Uspeh Color Press Group na internetu ako je u protekla dva meseca ostveren rast prihoda od oglasa u srpskim I štampanim medijima u odnosu na početak godine, kada se ti podaci uporede Pokrenut sajt www.
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