This is a repository copy of Balancing a Hybrid Business Model : The Search for Equilibrium at Cafédirect. White Rose Research Online URL for this paper: https://eprints.whiterose.ac.uk/132907/ Version: Published Version Article: Davies, Iain A and Doherty, Bob orcid.org/0000-0001-6724-7065 (2019) Balancing a Hybrid Business Model : The Search for Equilibrium at Cafédirect. Journal of Business Ethics. pp. 1043-1066. ISSN 0167-4544 https://doi.org/10.1007/s10551-018-3960-9 Reuse This article is distributed under the terms of the Creative Commons Attribution (CC BY) licence. This licence allows you to distribute, remix, tweak, and build upon the work, even commercially, as long as you credit the authors for the original work. More information and the full terms of the licence here: https://creativecommons.org/licenses/ Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing
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[email protected] https://eprints.whiterose.ac.uk/ Journal of Business Ethics https://doi.org/10.1007/s10551-018-3960-9 ORIGINAL PAPER Balancing a Hybrid Business Model: The Search for Equilibrium at Cafédirect Iain A. Davies1 · Bob Doherty2 Received: 28 October 2016 / Accepted: 15 June 2018 © The Author(s) 2018 Abstract This paper investigates the difficulties of creating economic, social, and environmental values when operating as a hybrid venture. Drawing on hybrid organizing and sustainable business model research, it explores the implications of alternative forms of business model experimented with by farmer owned, fairtrade social enterprise Cafédirect.