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FREE Compassionate Living CThe Mag of MFA. LSummer 2013 RORY FREEDMAN THE IS BACK, AND THIS TIME SHE’S BEGGING ON BEHALF OF ANIMALS

THE BURGER KING SCANDAL HOW AN UNDERCOVER MFA EXPOSÉ ROCKED THE FAST-FOOD WORLD BETTY GOES BEYOND MEAT & EGGS + THE FUTURE OF FOOD IS HERE VEGAN dearfriends newswatch Public Figures EMBRACE

In this issue of CL, you will meet two Compassionate Living incredible visionaries who are doing just that. Ethan Brown and Josh Tetrick are CL From politicians to pro athletes to Hollywood Times, while New York Knicks standout Amar’e two supersmart, passionate, and creative stars, people in the limelight are singing the Stoudemire told the New York Times that guys who are making the world a kinder praises of vegetarianism. he credited his newfound vegetarianism for improving his performance. place for animals through creativity and Contributors The red carpet was graced by not one, not two, good old-fashioned entrepreneurship. but three Academy Award nominees this year Rising political star and mayor of Newark Cory Vandhana Bala Their products—Beyond Meat and Beyond who proudly proclaim their vegetarianism—the Booker often touts his vegetarianism, and Bill Amy Bradley toasts of Tinseltown , Jessica Clinton has attributed his -based diet to Eggs—live up to their names. They go Eddie Garza Chastain, and Anne Hathaway. aiding his battle against heart disease. Maryland above and beyond their animal-based Brooke Mays state senator Jamie Raskin, who has been veg counterparts and deliver tasty, healthy, and Matt Rice Retired NBA player John Salley lauded his since 2009, also regularly speaks at vegetarian satisfying alternatives that cost less and Michelle Rubin decision to go vegetarian in the Los Angeles festivals and other events. are 100 percent cruelty-free. Ethan’s and Ari Solomon Josh’s brilliance has captured the interest Jaime Surenkamp of many, including that of Bill Gates. Yes, Brigid Sweeney the Bill Gates. Anya Todd Vegetarianism Sarah Von Alt FOR BETTER HEALTH Business icons like Bill Gates see the potential for plant-based products to feed An eleven-year British study of 45,000 volunteers the expected nine billion people who will Concerns Rise found that a vegetarian diet could cut one’s risk of soon inhabit the earth. They recognize that Over Meat Contamination heart disease by as much as 32 percent. Researchers the environmentally devastating methods theorize that this lowered risk is due to lower Dear Friends, used to mass produce meat, dairy, and Consumer Reports found that the majority of pork products it cholesterol and blood pressure for vegetarians. eggs simply cannot be sustained, and lest investigated in US grocery stores tested positive for the dangerous bacteria yersinia—a food-borne pathogen that can cause fever, Another study, which followed 160,000 men and Animal advocates are true visionaries. we destroy our planet, alternatives are stomach , vomiting, and bloody diarrhea. women in Australia, found that lifetime asthma and urgently needed. lifetime hay fever were associated with “greater A year-long investigation, carried out by the Kansas City Star and intakes of meats, poultry, and seafood.” We see the world of tomorrow, today. We Those of us alive today find ourselves at corroborated by The Huffington Post, uncovered serious risks see what can be, rather than what has is a national associated with beef production and conditions, The Shanghai Jiao Tong University School of been. an important historical fork in the road. non-profit organization including fecal contamination and overuse of antibiotics. Medicine found a direct correlation between lung One path is paved with greed and leads to dedicated to preventing cruelty cancer and red meat. Even after adjusting for further exploitation and abuse of animals to farmed animals and promoting The New York Times reported that the FDA recently sent patients’ smoking histories, the university concluded We believe in and champion the that high intake of red meat may increase the risk of through intensive factory farming systems compassionate food choices and warning letters to major egg producers Midwest Poultry and SKS best and brightest of the human policies. Enterprises for failing to comply with regulations to control deadly lung cancer by about 35 percent. spirit: ingenuity, creativity, and overfishing of our oceans to produce salmonella. FDA inspectors wrote that these factory farms were resourcefulness, and most of all, cheaper meat and higher profits. The other Given that over 97 percent of “contaminated with filth.” The Chicago Tribune has also bolstered the case path leads us to an economy and culture animal cruelty occurs in the for vegetarianism, recently citing Karen Collins, kindness. We believe we can, nutrition advisor for the American Institute for that rewards kindness and compassion, production of meat, dairy, and Russia has banned US turkey imports over fears of ractopamine and therefore must, do and be Cancer Research, who promotes a healthy diet of eggs, MFA ’s main function is contamination. The feed additive has been banned in many other fuels eco-commerce, and seeks to improve , , and whole as fundamental better. promoting a vegetarian diet. countries as well, including China, Taiwan, and the entire European the lives of those who are weak and Union, out of concerns that traces remain in meat and could harm for prostate cancer prevention. MFA works to be a voice for human health. You see, being an animal advocate isn’t vulnerable. animals through public education just about being against cruelty; it’s about and advertisement campaigns, being for compassion. It’s not only about A kinder future is not only research and investigations, possible; it’s inevitable, if each of working with news media, and being against exploitation and harm; it’s grassroots activism. FACTORY FARMS about being for empathy and harmony. us acts today. MFA relies on the generous FACE THE LAW Visionaries can see harmful, destructive support of compassionate behaviors or industries and create better, Sincerely, individuals to carry on our House of Raeford, one of the largest poultry processors the company was accused of involvement in a major lifesaving work. To become in the country and the target of a 2007 MFA cruelty price fixing scheme uncovered during a class action kinder, more conscious alternatives. Animal a member, simply send a investigation, was fined by the United States lawsuit against United Egg Producers. advocates understand the power we contribution of $20 to: Department of Labor for illegally employing underage have to shape the future. We understand workers at its chicken slaughter plant in Duplin County, At a Wyoming pig factory farm that supplies pork that with that power comes an ethical Mercy For Animals North Carolina—its second labor violation in the past to Tyson Foods—one of the world’s largest meat 8033 Sunset Blvd, Ste 864 four years. processors—nine employees, including two managers, obligation to take actions that respect have been charged with a total of thirty counts of Nathan Runkle Los Angeles, CA 90046 the lives, welfare, and well-being of all 1-866-632-6446 In another legal wrangle, dozens of federal homeland criminal . The charges follow the Executive Director creatures. [email protected] security agents raided Minnesota-based Sparboe Farms, release of gruesome undercover video footage that the subject of a 2011 MFA undercover investigation. shows workers punching and kicking mother pigs and Ten people were detained as possible undocumented their piglets, and whipping piglets around by their hind workers. No stranger to trouble with the law, in 2010, legs and smashing them into concrete floors.

2 | COMpAssiOnATE LivinG | MercyforaniMals.org MercyforaniMals.org | COMpAssiOnATE LivinG | 3 meetmfa actionreport WAILING ON WALMART MFA is turning up the heat on Walmart to follow the lead of its major competitors and adopt a new policy prohibiting its pork suppliers from confining pigs in cruel gestation crates. Since its inception, the almartW Cruelty campaign has implemented myriad strategies to get its message across.

The national campaign commenced with animal advocates circling Walmart’s headquarters in trucks bearing provocative billboards. With heartbreaking images of mother pigs locked in tiny gestation crates, along with the declaration “Stop Torturing Pigs,” the mobile billboards drove home the message to Walmart executives that it was time to change their cruel ways. COMPASSIONATE As a friendly follow-up and birthday gift, MFA sent Walmart CEO Mike Duke an adoption certificate for a beautiful pig named Julia, and asked him to be true to Walmart’s slogan and let pigs “Live Better.”

And readers of the local paper in Bentonville, Arkansas, Walmart’s Campaigner hometown, were confronted twice this year with different, yet equally powerful, full-page ads decrying Walmart’s support of animal cruelty and urging the company to end its use of gestation crates.

The most spectacular feature of the campaign has been the Walmart Activist Spotlight: Eddie Garza Cruelty Tour. The first and second legs consisted of traffic-stopping protests in 117 cities. With the help of a ten-foot-tall inflatable pig in Position with MFA: Campaigns Manager a , the protests have generated overwhelming public support and a frenzy of media attention, enlightening millions to the WORDS TO LIVE BY: Hometown: Brownsville, TX horrific treatment of pigs by Walmart’s pork suppliers. The third leg of Never doubt that a group of thoughtful, the tour, which began in May, will hit fifty-nine cities. committed citizens can change the world. Indeed, E-mail: [email protected] it is the only thing that ever has. (Margaret Mead) WalmartCrueltyTour.com

FRESH NEW Eddie Garza, a fierce force against animal Q: What do you enjoy most about Q: Can you offer any insights VEGGIE RESOURCES cruelty, serves as campaigns manager working with MFA? for others interested in getting for Mercy For Animals, strategizing and involved in farmed animal With more than one million copies of our Vegetarian Starter Kit implementing outreach campaigns, creating EG: I’m proud to work closely with MFA’s distributed over the past eight years, MFA is excited to introduce our advertising campaigns across a diverse advocacy? incredible education department staff new and improved Vegetarian Starter Guide. Emphasizing the how-tos spectrum of media, including television, of vegetarianism, the new VSG is fresh, fun, hip, and easy to use. in developing compelling and thought- EG: Jump right in—no matter what level print, and Internet, and serving as MFA’s provoking outreach campaigns, and you’re at in your activism. From pro-vegan spokesperson in the New York City area. Upon opening the VSG, readers are warmly congratulated on taking the overseeing the development of MFA’s leafleting at colleges, high schools, and first step toward a more compassionate future. Other highlights include educational materials. Through hundreds other high-foot-traffic areas to working with When Eddie is not busy advocating heartwarming profiles of farmed animals, personal transformational of pro- events and humane food providers to increase vegan options or for animals, he enjoys practicing yoga, stories, and delicious vegan recipe twists on old favorites. education presentations, and organizing organizing a veg festival or vegan bake sale, traveling, and Skyping with his nephew, cutting-edge demonstrations across the we all have the power to inspire compassion Miles. Whether you are a newcomer to the vegetarian lifestyle, or a longtimer, country, our team has reached millions of and create a kinder world for farmed the new VSG is a one-stop resource chock-full of valuable information people on the plight of farmed animals. animals. Q: What first inspired you to help and tips for everyone. farmed animals and ? Q: What is the key to your success Q: What are your favorite vegan ChooseVeg.com as an animal activist? resources? EG: It was a trip to visit my brother and sister-in-law in rural Spain where I made EG: At the core, being an effective EG: As an avid traveler and die-hard the connection between the animals we advocate for any social justice movement vegan food enthusiast, I can’t live without MAD MEAT MANIA call friends and the animals we call food. I requires thorough knowledge of the issues, VegGuide.org—my go-to resource for MFA is serving up another helping of factory farm reality—this remember the moment vividly—sitting in a dedication, focus, and the willingness to vegan-friendly eateries around the world. time in the form of a TV ad featuring a talking, mad . farm-to-table steakhouse my brother called adapt to change. Since joining the MFA With the help of VegGuide.org, I’ve scored “the meat place” and having to make the team in 2010, I’ve had the privilege to work some amazing vegan eats on my travels to Viewers in Chicago, New York, and Los Angeles are being asked: choice between ordering a steak or sparing with some of the most brilliant minds in the Europe, South America, and even some of “If your food could talk, would you listen?” an animal’s life. I chose the latter. It was the animal protection movement—all of whom the most rural areas of the United States. first time I had truly thought about where have inspired me to think outside the box, I’m also a huge fan of VegNews magazine. The ad features a diner who’s interrupted by the sausage my food came from, and I made it my harness strong critical thinking skills, and It’s hip, sleek, and chock-full of tips and challenging him to ponder his late night meal choice. As he mission to learn everything I could about regularly evaluate the effectiveness of my resources for living it up vegan style! makes the connection between what he’s eating and where it animals used in food production. Not long work. I think the biggest key to being a came from, startling factory farm footage flashes through his after that trip, I decided to ditch all animal successful animal activist is always staying mind and across the screen. products and began my journey as an true to our intentions. activist. This eye-opening ad can be seen on MTV, VH1, Bravo, and Hulu.

MadSausage.com

4 | COMpAssiOnATE LivinG | MercyforaniMals.org MercyforaniMals.org | COMpAssiOnATE LivinG | 5 veganhealth veganflavor

3-Alarm Vegan Bacon Cheeseburger

1 to 2 tablespoons olive oil 2 alarms left. Here are some suggestions: Dash of liquid smoke 4 vegan burger patties, defrosted (we Sliced peperoncini recommend Gardein Beefless Burger) Slices of jalapeño garlic Havarti wedge 8 slices vegan bacon or smoked Spicy kimchi 4 whole wheat burger buns Any of the millions of hot sauces out there, ASK including the beloved Sriracha ½ cup shredded Daiya vegan pepperjack Sliced jalapeños cheese or your favorite Chipotle peppers 4 to 6 tomato slices Hot salsa Anya 4 to 6 red leaf lettuce leaves Wasabi Lightlife Smart Deli pepperoni Spicy mustard Jerk sauce made with red Scotch bonnet pepper

Anya Todd Preheat the oven to 400ºF. While the vegan burgers and bacon are It should take 10 to 15 minutes for the Don’t I need to drink milk is a registered, licensed dietitian cooking, put your burger buns on your vegan cheese to melt. Keep an eye on it, specializing in . She prefers her In your cherished little cast-iron skillet or trusted pizza stone, open and facedown, and remove from the oven once the vegan milk mustache to come from unsweetened vanilla frying pan, heat the olive oil and liquid smoke and place in the oven. Remove when they’re cheese is melted. almond milk. She resides in Cleveland, Ohio, which to get calcium? is becoming more veg-friendly by the day. over medium heat. Add your vegan burgers. slightly toasted. Q: Flip your vegan burgers a few times, until Then stack the tomatoes, lettuce, and your they’re brown on both sides. Pull them out of To build your burger: take the top half of the favorite alarms on top and serve with a glass the skillet and then use the same oil to fry up buns off the pizza stone and set aside. Flip of something cool. your vegan bacon. Once the vegan bacon is the bottom half of the buns over and stack Thanks to the multi-million- with little Johnny drinking When talking about leafy greens crispy, place it on top of the vegan burgers so your burger, a few pinches of vegan cheese, dollar “Got Milk” ad campaign Bessie the cow’s milk, which and calcium, we also have any smoky flavor goes into the burger. and the vegan bacon. Put the burgers back in Makes 4-6 servings. by the dairy industry, we are was intended for her calf. Also to consider oxalates. These the oven to bake. led to believe milk is our sole worth mentioning is that much compounds essentially hold the source of calcium. This mineral of the human race lacks the calcium hostage in certain leafy is essential in building and enzyme needed to break down greens (spinach, rhubarb, swiss maintaining bone (among other the sugar in milk once weaned chard, and beet greens), so functions) and is a nutrient we all from it. “Lactose intolerance” is your body is unable to absorb Caribbean Black Beans and Rice should be regularly consuming. simply our bodies telling us how them. This is not to say avoid To the surprise of most people, weird and unnatural it is to be spinach—just eat more kale and In your faithful cast-iron skillet or deepest however: drinking from another animal’s broccoli instead. Both are great 2 tablespoons olive oil 1 red bell pepper, chopped frying pan, heat the olive oil over mammary glands. sources of calcium (and other 2 ½ teaspoons jerk 3 shallots, chopped ¾ cup frozen corn medium heat. Once your oil is warm, add nutrients) that your body can the jerk seasoning and liquid smoke and human consumption of Dash of liquid smoke ½ cup orange juice with pulp I have been asked: “If we don’t actually absorb. mix. Add the beans, , vegetables, dairy (milk and cheese) 2 (14-ounce) cans black ¼ cup lime juice require dairy in our diets, do we juices, agave nectar, and garlic. Continue beans, drained and rinsed ¼ teaspoon agave nectar is a relatively new require calcium?” The answer to stir and heat until the red pepper is Consuming 1–2 1 medium papaya, peeled, 2 cloves garlic, minced concept. is yes, and unfortunately, I think tender. Be careful not to mash your fruit. servings of calcium- seeded, and diced into bite- 3 cups cooked brown rice this nutrient is one that vegans For thousands of years, plants rich foods at every size pieces 3 tablespoons diced fresh You can either serve over the rice or can sometimes be lacking in, ½ large mango, peeled, cilantro provided all the calcium the meal, in addition to mixed with it. Sprinkle a little cilantro especially if their diets are built pitted, and diced into bite- Hot sauce, optional and hot sauce over the top of each human body needed. Humans on processed foods. a calcium-rich snack size pieces bowl and don’t forget an icy ginger introduced dairy to their diets, or two during the brew on the side. and increased their use of dairy The average adult over the course of history for day, should have you a variety of reasons. With the requires around 1,000 reaching your daily Makes 4 servings. advent of refrigeration, our mg of calcium per day. calcium goal. Recipes from reliance on dairy exploded. Betty Goes Vegan And yes—we can acquire Supplementation of calcium We are the only species to this calcium from plants! For with pills is another option; FEATURED PRODUCT Photos courtesy of MeetTheShannons.com consume the milk of another example, one-half cup of however, there are so many cooked collard greens has 133 mammal. Mothers’ milk of any calcium-rich foods that are also Chicago-based Upton’s Naturals offers stuffed with savory seitan for an easy grab mg of calcium, a half cup of navy animal develops specifically rich in other nutrients, like fiber, products so good-tasting that Chicago from the refrigerator section. beans has 63 mg, and one cup for the offspring of the that I always encourage the Reader Online dubbed company founder of fortified non-dairy beverage nursing mother. Yet humans, food route first. Congratulations Dan Staackman the “seitan king.” The company is vegan-owned and has 300 mg of calcium (the same often beginning in infancy on making the compassionate committed to producing high-quality foods as dairy milk). can also be a choice to avoid dairy. Now be and typically throughout the What is seitan ('sa-tan)? It’s a protein- with simple, natural ingredients that are really good source. Opt for firm sure your diet includes enough lifespan, ingest the milk of other packed meat alternative, available from non-GMO and 100 percent vegan. over soft and look at the label calcium. It is an essential species. Oddly, as a society Upton’s in chorizo, italian sausage, ground for tofu that has been processed nutrient that indeed does your we tend to question mothers beef, and traditional-style flavors. Upton’s Check out www.uptonsnaturals.com to with calcium sulfate. body good. who breastfeed their own also offers a delicious line of prepared locate products, find and share recipes, children past the age of one wraps, sandwiches, and tamales, which are and peruse the “fanstaches” photos! year, but we have no problem 4 anyatodd.com

6 | COMpAssiOnATE LivinG | MercyforaniMals.org MercyforaniMals.org | COMpAssiOnATE LivinG | 7 coverstory

On the morning of Jesus Garza’s trial, his lawyer tried to convince the judge to exclude MFA’s investigative video from being shown to jurors. The video footage shows Garza and other workers and managers at Idaho’s largest dairy, Bettencourt Dairies—a Burger King cheese supplier— viciously beating and shocking cows and violently twisting their tails in order to deliberately inflict pain. Moments before the trial began, the judge ruled the damning video evidence would be shown, prompting Garza to enter a plea of guilty to cruelty to animals.

Garza’s conviction is only the latest in a string of criminal prosecutions stemming from MFA’s investigations. In fact, every single time MFA has conducted an undercover investigation at a dairy facility, workers and managers have been caught red-handed, maliciously torturing animals, and have been arrested and convicted of cruelty to animals.

Treated as mere milk-producing machines, cows used by the dairy industry suffer almost unimaginable abuse from the time they are born and ripped from their mothers’ sides until they are so physically worn out from repeated pregnancies and constant milk production that they are sold for slaughter.

Far from leading the carefree lives portrayed in the dairy industry’s “happy cow” commercials, cows exploited and MFA UNDERCOVER INVESTIGATION EXPOSES killed for Burger King cheese endure lives of near constant misery and deprivation. DARK SIDE OF DAIRY

MercyforaniMals.org | COMpAssiOnATE LivinG | 9 coverstory

SADISM AND SUFFERING Burger King Lags Behind

For three weeks in August 2012, an undercover investigator with Unfortunately, while Kraft has taken a step to help end many of Mercy For Animals documented horrific animal abuse at this Burger the shocking abuses caught on video at Bettencourt Dairies, King cheese supplier. Sick and injured cows suffering from open Burger King has yet to require its cheese suppliers to make any wounds, broken bones, and infected udders were often left to improvements. languish without proper veterinary care. In one instance, a cow who DAIRY-FREE collapsed from exhaustion in the milking parlor was dragged outside No socially responsible corporation should by her neck with a chain attached to a tractor. support dairy operations that beat, kick, mutilate, confine, and neglect animals. DELIGHTS

MFA is urging Burger King to immediately implement Don’t have a cow! Try these yummy, plant-based meaningful animal protection guidelines for all of its dairy twists on traditional dairy products. suppliers, including zero tolerance for animal abuse, veterinary care for “downers,” and an end to mutilations Industry Shockwaves without painkillers. Burger King has the power and the moral MILK responsibility to help end some of the worst forms of animal Dairy-free milks, made from soy, rice, almond, or The massive mainstream media coverage that resulted from this abuse in the dairy industry. hemp, come nutritionally enriched and in plain, shocking undercover investigation quickly became a public relations sweet vanilla, creamy chocolate, and strawberry nightmare for Burger King and other food retailers sourcing cheese flavors. from Bettencourt Dairies. Once the video was made public, several fast-food chains, including In-N-Out Burger and Wendy’s, announced TASTY TIP: Great in smoothies or with they were cutting ties with Bettencourt.

MFA’s investigation also prompted Kraft Foods, yogurt Choose from traditional or greek style. Full of Extremely unsafe and unsanitary conditions, including feces-covered the largest food and beverage company in North America, to issue a new animal welfare policy healthy probiotics, dairy-free yogurts are delicious floors and standing water, caused many cows to regularly slip, fall, and come in tons of great flavors! and injure themselves. In an effort to force these frightened animals requiring all of its dairy suppliers to phase out the

to move, workers routinely beat them with a cane, and punched, cruel practice of tail docking cattle. TASTY TIP: Stir in some granola or banana slices for a kicked, and stomped on them while they desperately tried to get scrumptious snack Decried by the American Veterinary Medical Association and away. outlawed in California, Ohio, and Rhode Island, tail docking is an outdated practice that involves cutting through the sensitive skin, After reviewing the undercover footage, Dr. Temple Grandin, nerves, and bones of calves’ tails without any painkillers. Most cows considered by many to be the world’s leading expert in farmed Non-dairy are excellent for cooking, baking, at Bettencourt Dairies are subjected to this painful and unnecessary and spreading. animal welfare, stated: “The atrocious treatment of cows at this dairy mutilation. is an indicator of a total lack of management supervision.” TASTY TIP: Enjoy on muffins or melted over popcorn The announcement by Kraft marks the first of its kind by a major In a joint statement, Dr. Bernard Rollin, distinguished professor of food provider. Kraft’s commitment to ban tail docking is sure to send animal science at Colorado State University, and William Wailes, a shockwaves throughout the dairy industry, and will hopefully inspire CREAM CHEESE dairy specialist and head of the Department of Animal Sciences at Free of lactose and cholesterol, non-dairy cream others to quickly follow suit and finally put an end to this practice. Colorado State University, declared: Ditch Dairy cheese goes great on a bagel or in your favorite cream cheese frosting recipe. “Of the dozens of such videos that we have watched, As MFA urges Burger King to make important animal protection this one was the most horrific and the most upsetting. policy changes, consider making a few changes of your own. TASTY TIP: Also try in dairy-free cheesecake! … Never have we seen such outright sadistic pleasure Every time we sit down to eat, we can choose kindness over taken by workers in animal suffering.” cruelty. The most powerful choice that compassionate people ICE CREAM can make to help cows is to ditch dairy in favor of healthy and Dairy-free ice cream, made with soy or coconut humane vegan alternatives to milk, cheese, and ice cream. milk, is rich and creamy and shows that vegans can be decadent too.

TASTY TIP: Delicious in a bowl or in a soymilk shake

Please visit BurgerKingCruelty.com to CHEESE sign a petition calling on Burger King The growing variety of dairy-free cheeses melt and executives to immediately implement stretch like your old favorites. Available in cheddar, animal care standards to improve dairy pepperjack, mozzarella, and jalapeño garlic Havarti cattle welfare. flavors.

TASTY TIP: Sprinkle on pizzas and pasta, or chow down with crackers

MercyforaniMals.org | COMpAssiOnATE LivinG | 11 exclusiveinterview exclusiveinterview

Rory Freedman, co-author of the #1 chock-full of vitamins, fiber, and cancer-fighting antioxidants. Mother New York Times bestseller Skinny Bitch, Nature is no fool. If we disrespect animals by killing them and eating believes there’s a double standard in them so senselessly and habitually, there can be karmic repercussions. America and those who admire pets need to own up, pull the curtain back, CL: Explain how “everyone and their mother has been and simply face the cruel, hard facts misinformed” about protein. about how we really treat the animals we profess to admire. But Rory assures It’s so boring and silly, I can hardly stand to talk about it. But there is her readers that she isn’t here to judge still a large faction of people who erroneously believe that if they go them; rather, she wrote her latest book, vegetarian, they’ll have to concern themselves with protein intake. Beg, to inspire people to take action and become true animal lovers. Thankfully, more and more people are catching on that vegetarians not only get adequate protein, but Mercy For Animals sat down with the acclaimed author to get the scoop on that they’re healthier across the board than they A Radical New Way Beg. were during their meat-eating days. of Regarding Animals CL: What does “one million reasons that bacon jokes aren’t funny” CL: What inspired the title of your book? refer to?

As an advocate for animals, I know how bad things are for them and Every year in the United States, at least one million pigs die in transport how upsetting it can be. What I didn’t realize is how much repressed or arrive crippled from the journey. One million is the number offered sadness is in my body as a result. During a meditation, the depth of the up by the pig industry, so it’s likely a low estimate. I know when people grief was revealed to me, and what emerged was that I wanted to beg make wry comments about loving bacon and how good it tastes, they for mercy on behalf of the animals. It’s a really honest, bare, stripped- simply aren’t aware of the horrors these living beings go through. I down title. Nothing sexy or provocative. Just an earnest plea. imagine if any one of them saw MFA’s undercover video footage from hog farms, they’d likely never make a bacon joke again. CL: Explain what you mean when you say that Beg is “a call to arms to my fellow animal lovers to be better animal lovers.”

I called myself an “animal lover” my whole life. But while I was doing so, I declawed my cat, wore leather, and ate meat. I simply didn’t know that my everyday decisions weren’t aligned with being a so-called animal lover.

The aim of “Beg” is to help turn that same light on for the billions of people who love animals, but don’t realize the ways they might be harming them. It’s an opportunity to see cows, chickens, and pigs as equal to dogs and cats.

CL: How is factory farming “the antithesis” of “Old MacDonald Had a Farm”?

As children, we read books and see illustrations of farms that are pastoral and seemingly idyllic. And in the case of the masses, that imprint never gets an update. Most people have no idea that the vast majority of animal products come from factory farms where animals will never experience freedom, peace, or pleasure. CL: You observe that “ operate at crazy fast CL: When it comes to our relationship with non-human animals, speeds” and “workers can’t keep up.” Describe some of the how are we often guilty of comparing “apples to oranges”? consequences of this for the animals.

One of the ways our culture collectively minimizes animals is by inflating The impossibly fast kill lines in slaughterhouses can translate into our own importance. We constantly hear that humans are “smarter than animals being semi-conscious or fully conscious when they should be animals.” My question is always, “By what standards are we measuring entirely unconscious. This means they can feel having their throats this intelligence?” Yes, we are better at building cars and airplanes. stabbed open, being skinned, being eviscerated, and being boiled. But animals don’t have a need for either. Do we say a fish is superior to It’s no wonder so many factory farm lobbyists are trying to criminalize a horse because he can swim? Or that a bird is smarter than a giraffe undercover video investigations. Killing animals is an ugly, ugly because she can fly? The animals of the world have all the innate business. intelligence they need to survive and thrive. With all our “intelligence,” we have obesity, disease, war, famine, addiction, greed, depression, CL: How do “plants rule”? etc. It’s time to view all of God’s creatures as equally deserving of compassion and mercy. It’s easy to take it for granted, but think about how miraculous it is: Every single food we need to survive can be grown on a plant, bush, CL: Why do you suggest that if Mother Nature could talk, she’d tree, vine, or in the dirt. And they all taste great, have interesting and say, “You’re gonna kill them? I’m gonna kill you. Suckas!”? different textures, and give us a wide array of vitamins, minerals, and other nutrients. It’s truly something to marvel at three times a day. I think nature is mighty, beautiful, and clear: Meat, eggs, and dairy Before eating, I like to give thanks and ask for blessings for all who had are high in fat, saturated fat, and cholesterol and devoid of fiber, a hand in bringing the food forth. phytochemicals, and antioxidants. They’re also visually unappealing. Fruits and vegetables, on the other hand, are enticingly colorful and 4 RoryFreedman.com An Exclusive Interview with 12 | COMpAssiOnATE LivinG#1 |N MercyforaniMals.orgew York Times bestseller Rory Freedman MercyforaniMals.org | COMpAssiOnATE LivinG | 13 specialinvestigation

produced turkey flesh. MFA also launched an eye-opening television ad campaign, strategically timed for the holiday, warning consumers that the secret ingredient in their Butterball turkey feasts was unconscionable animal abuse.

Cruelty Continues

MFA’s follow-up Butterball investigation caught workers on video kicking and stomping on birds, and brutally dragging them by their fragile wings and necks. Numerous turkeys were left to suffer and die from serious, untreated illnesses and injuries, including open sores, infections, and broken bones. Workers were also captured slamming turkeys onto the ground or on top of each other and violently REPEAT OFFENDER cramming them into tiny transport crates.

The turkeys on Butterball’s factory farms live short, brutal lives, filled with terror, violence, and endless suffering. Yet, Butterball refuses to implement meaningful animal care policies, making it clear that the multi-billion-dollar corporation is willing to sacrifice basic animal BUSTED welfare for increased profits. Thankfully, each one of us can help prevent the needless suffering of farmed animals at the hands of Butterball and other factory farms by Cruelty EXPOSED—Again! opting for delicious, cruelty-free alternatives to meat, eggs, and dairy every time we sit down to a meal.

Dr. Greg Burkett, adjunct professor of avian medicine and surgery at North Carolina State College of Veterinary Medicine, lent his A 2011 MFA undercover investigation at a Butterball turkey expert review to MFA’s hidden-camera footage. Dr. Burkett, who facility in North Carolina led to a two-day raid of the facility by law also accompanied Hoke County law enforcement officials during last enforcement and the arrest and conviction of five employees for year’s Butterball raid, stated of the video: criminal animal abuse. Less than a year later, MFA conducted a The abuses shown in this video are identical to second investigation into multiple other Butterball facilities and See the undercover video at the abuses documented in last year’s Butterball discovered a nearly identical pattern of rampant cruelty to animals. ButterballAbuse.com investigation which led to criminal cruelty to animals charges and convictions. These Despite criminal convictions and massive public outcry, the world’s behaviors are cruel, inhumane, and injurious to CriminalCruelty largest producer of turkey products continues to allow a culture of the birds. I am appalled at the disrespect these Update on cruelty and neglect to fester at its factory farms. workers have toward the lives of other living Butterball Scandal creatures. All five Butterball employees who were arrested after MFA’s first Butterball investigation have now been convicted of criminal animal cruelty.

The 2011 Butterball investigation led to the historic felony animal cruelty conviction of Brian Douglas last year—the first conviction for cruelty to factory-farmed poultry in US history.

After Douglas’s conviction, the remaining defendants were quick to follow. Ruben Mendoza pled guilty to animal cruelty less than a month later. In February, MFA’s video footage weighed heavily in a trial that led a Hoke County judge to find Terry Johnson and Billy McBride guilty of animal cruelty as well. Finally, a month after the Tortured for Johnson and McBride convictions, the remaining defendant, Ronnie Jacobs, also pled guilty. Thanksgiving Thanks to the diligence of the Hoke County sheriff’s department Concluded just in time for Thanksgiving, a holiday for which more and district attorney’s office, these Butterball animal abusers were than forty-six million turkeys are slaughtered alone, MFA’s Butterball brought to justice. These convictions should send a clear message investigation garnered massive media coverage and prompted to the factory farming industry that animal abuse will not be countless people to explore vegetarian alternatives to cruelly tolerated.

MercyforaniMals.org | COMpAssiOnATE LivinG | 15 specialinvestigation

Workers fired metal bolts directly into the skulls of sick or lame This landmark development has been widely attributed to MFA pigs in an attempt to kill them. Many of these pigs, however, were Canada’s investigation. One Canadian headline read: Pig cruelty not killed instantaneously, but remained conscious and blinking for video has desired effect, grocers press for humane conditions. minutes. Echoing this sentiment, the Western Producer, a Canadian farming publication, conceded that “the gestation stall debate is done.”

Now that Walmart Canada has committed to eliminating gestation crates from its pork supply chain, it’s high time that Walmart USA— the last holdout in the US gestation crate debate—follow suit.

Get involved in the campaign at WalmartCruelty.com

MFA has just launched its third nationwide campaign tour, holding protests outside of Walmart stores across the country, to urge CANADA’S Walmart US to ditch gestation crates. Ultimately, however, consumers hold the greatest power of all to prevent the needless cruelty Sick, injured, and runt piglets were repeatedly inflicted on farmed animals by adopting a healthy and humane slammed headfirst into the ground—a killing vegan diet. CRATED practice proudly defended by the pork industry.

Many of the piglets were left with crushed skulls, writhing in agony, as CRUELTY they slowly died. Those piglets who were not killed were ripped from their cages and their testicles torn out of their bodies and tails cut off without any painkillers. PLANT-BASED

MFA Canada promptly submitted a legal petition to the Office of the PORK Mercy For Animals Canada, our new Chief Veterinarian, detailing the heinous cruelty transpiring at this Check out these widely available, sister organization, hit the ground Puratone facility, and asking for enforcement of Manitoba’s anti- tasty, plant-based versions of old running with an investigation that cruelty laws. favorites: took the country’s pork industry by storm. BACON: The shocking hidden-camera -Yves Canadian Bacon exposé—the first of its kind in -Lightlife Smart Bacon Canada—revealed the horrifying and heart-wrenching cruelty Deli Slices: inherent in standard pork industry -Yves Deli Ham Slices practices, including one of the -Lightlife Smart Deli Ham cruelest forms of institutionalized -Field Roast Slices animal abuse in existence: gestation crates for mother pigs. Hot Dogs and Brats: -Yves Good Dogs -Yves Veggie Brats See the shocking undercover Release of the undercover video to the public sparked a major media -Lightlife Tofu Pups firestorm. The critically acclaimed investigative program W5—often video at PigCruelty.ca - Beer Brats, Kielbasa, and referred to as the “60 Minutes of Canada”—aired a compelling, Sweet Italian Sausage “It is the worst cruelty inflicted Unable to turn around or even lie down no-holds-barred exposé, which awakened millions of Canadians to on an animal that I have comfortably, many of these pigs had large, the tragic truth about modern pork production. CTV National, CBC Ground Sausage: witnessed in many years.” open wounds and pressure sores from National, and the Toronto Star also ran in-depth stories. -Lightlife Gimme Lean rubbing against the bars of their cages or -Dr. Ian Duncan, PhD lying on the hard concrete flooring. This groundbreaking investigation also led to sweeping animal care Pepperoni: At this Manitoba-based facility owned by Physically taxed from years of repeated policy reforms. -Yves Veggie Pizza Pepperoni Puratone Corporation, one of Canada’s impregnation and birthing, some pigs -Lightlife Smart Deli Pepperoni leading pork producers and supplier to the developed distended, inflamed, and Just months after MFA Canada’s release of the undercover footage, country’s largest grocery chains, including bleeding vaginal hernias for which they did the Retail Council of Canada announced that the country’s eight Sausage Links and Walmart Canada, thousands of pregnant not receive proper veterinary care, but were largest grocery chains, including Walmart Canada, Safeway, Costco, Patties: Sobeys, and Loblaws, had committed to ending the use of gestation pigs were crammed into filthy, metal simply left to suffer. Mother pigs who were -Yves Breakfast Links crates in their pork supply chains by 2022. gestation crates barely larger than their own too sick or injured to walk were brutally -Yves Breakfast Patties bodies for nearly their entire lives. kicked, slapped, and dragged.

16 | COMpAssiOnATE LivinG | MercyforaniMals.org MercyforaniMals.org | COMpAssiOnATE LivinG | 17 mustknow The BEYOND FUTURE EGGS

of Hampton Creek Foods is the creator Q: What has been the process behind JT: In the next seven years we will see an end of Beyond Eggs, a less expensive, creating Beyond Eggs? to conventional egg production. This will FOOD environmentally friendly, and 100 percent be due to egg industry regulations such as Venture Capitalists Venture into cruelty-free alternative to hens’ eggs. JT: We first looked at the egg, this accident Proposition 2 in California, combined with of nature, and realized that only 8 percent changes in people’s food choices, driven by We chatted with Hampton Creek’s founder, of the world’s plants had been explored as the energy of groups like Mercy For Animals it from real chicken.” Another tremendous Josh Tetrick, about how in just a little over alternatives. We compiled a team of chefs, and companies like us that offer products Vegan meat “so good it will freak you out” and egg market advantage they possess is that a year he’s built a company that aims to food scientists, and chemists, and we started that are 18 percent less expensive. substitutes that have fooled the likes of Bill Gates and Tony they are manufactured and sold more eliminate the conventional egg industry. experimenting. Our scientists and chemists Blair are now so perfectly executed that some of the world’s cheaply. Instead of growing entire animals say that “such and such plant will do this or Q: Are Beyond Eggs available for people biggest venture capital firms are investing huge sums of over months or years, these plant-based Q: What is the mission of Hampton Creek that” and then the culinary experts figure out to purchase for use in their own recipes at money to ensure the products’ success. alternatives can be created in mere seconds. Foods and its vision for the future? if it actually works in a cookie, muffin, or a home? dressing. Incredible JT: To reduce the most cruelty possible in the JT: Starting this summer, Beyond Eggs will be Advancements on shortest period of time. We’re specifically Q: Now that Bill Gates has dubbed Beyond available for purchase at the Hampton Creek They project that these innovative Consumers and the Horizon focusing on battery-cage egg production Eggs a major player in the “future of food,” Foods website: products will completely transform World Leaders first, and in the next seven years we want how long do you think it will be before 9 hamptoncreekfoods.com/beyondeggs the world’s food systems. Demand Alternatives In addition to the perfect, plant-based people to talk about eggs in the past tense the United States—or even the world— alternatives, scientists are working on altogether. goes egg-free? How do you envision this According to Microsoft founder Bill Gates, More and more consumers are looking for creating actual meat that doesn’t require happening? alternatives to meat, dairy, and eggs because “Current investigations of the world’s vast raising and slaughtering animals. they’re increasingly aware of the horrible array of plant proteins could fundamentally realities of factory farming. Consumers reshape our food supply for the better.” Winston Churchill’s prediction in are also discovering that in addition to the 1930s that we would “escape unconscionable animal cruelty, consumption Above and Beyond the absurdity of growing a whole of animal-based foods contributes to Animal Products chicken in order to eat the breast increased rates of heart disease and cancer, or wing by growing these parts and a staggering number of greenhouse gas Replicating the taste, texture, look, and separately under a suitable emissions into the atmosphere. even “mouthfeel” of meat has become an medium” will soon be a reality. amazingly sophisticated process. Today, Similarly, venture capitalists and world you’d be hard-pressed to tell the difference Scientists have been developing in vitro leaders are looking for more environmentally between plant-based products and their meat, created in labs from stem cells that friendly, sustainable alternatives to traditional animal-based counterparts. generate thin strips of cultured muscle animal-based products. The current global tissue. Mark Post and his team at Maastricht demand for meat—a shocking 530 billion Bill Gates has dubbed the science University will soon present the first in vitro pounds per year (which could double by of reinventing animal-based foods burger for a tasting in London. 2050)—is likely impossible for the world’s “The Future of Food” and identified resources to continue to support. trailblazers Beyond Meat and As food scientists and entrepreneurs make it Beyond Eggs as major players. easier, cheaper, and more delicious to reduce Firms like Kleiner Perkins Caufield & Byers, and replace meat in our diets, billions of Khosla Ventures, and Obvious Corporation Of course, a key to the success of Beyond animals will be spared suffering and needless expect plant-based alternatives to actually Meat and Beyond Eggs is that both products death, humans will see a great reduction in replace animal products for consumers who are flawless recreations of traditional animal- their own rates of heart disease and cancer, would typically eat meat, not just for vegans based products. Renowned food journalist and we will avert a major environmental and vegetarians. Mark Bittman of the New York Times admits crisis. And at last, factory farming in the to being “fooled badly” by Beyond Meat, United States could become a thing of the and Bill Gates said he “honestly couldn’t tell past.

18 | COMpAssiOnATE LivinG | MercyforaniMals.org MercyforaniMals.org | COMpAssiOnATE LivinG | 19 mustknow BEYOND MEAT

Beyond Meat is changing the face of faux Q: What’s been the greatest challenge in EB: Our chicken strips are available in retail meat by truly capturing the taste and texture creating a plant-based chicken? packs in three different varieties—Southwest, of real chicken. We sat down with Beyond Grilled, and Lightly Seasoned—at any Meat’s founder and CEO, Ethan Brown, who EB: To me, texture is everything. Meat is Whole Foods Market. Whole Foods also gave us the scoop on the product that has a delivery mechanism for protein that we uses Beyond Meat in different dishes in the even top food journalists fooled. humans have learned over a very long period prepared section of the store. My personal of time to make taste great. What we are favorite is a classic chicken salad. SIMPLE WAYS Q: Could you tell us a little about how you focused on is simply swapping out animal created a plant-based chicken that fools for plant protein so that all of the cumulative Q: What are the ingredients in Beyond Meat some of the most renowned food critics in culinary work that’s been applied to meat products? TO HELP ANIMALS the world? over thousands of years can be applied to 10 our proteins. If that is going to work, so that EB: We try to keep the list short, and stay EB: The University of Missouri—Dr. Fu-hung the consumer has a seamless experience, we focused on delivering clean plant protein Hsieh and Harold Huff—spent ten years on it have to be very close on texture. that takes the middle, um, “man” (okay, Whether you’re the head of a household, a broke college student, or a lone activist, before I became involved, and they focused animal) out of the equation. The main you have the power to help end the needless violence committed against animals on applying heating, cooling, and pressure Q: What are some of the products currently ingredients in our product lines today are soy on modern-day farms. Here are ten simple ways you can make a difference: to plant protein to realign it to mimic animal available from Beyond Meat? Where can and pea protein. Tomorrow, we look forward muscle. I had the luxury of working off of this everyone go to purchase them? to offering consumers a number of different basic platform, and together we took the plant-based proteins beyond soy and pea. product into the end zone. 1 Go Vegan 66 Join a Protest

Going vegan is a powerful way to help animals and live a MFA is on the road—and we want to see you! Go to compassionate lifestyle that’s in line with your ethics. Get tips at WalmartCrueltyTour.com for tour dates and join us for a head- ChooseVeg.com. turning protest at a Walmart near you.

2 Wear It on Your Sleeve 77 Veganize It! Sporting trendy animal rights gear is a great way to start conversations about veganism. Check out ShopMFA.com for a wide selection of Bring along a vegan version of a traditional dish to your next get- cute tees, bags, and more! together, demonstrating that there are cruelty-free alternatives to virtually every food imaginable. 3 Share It, Tweet It, Post It 88 Pro-Veg Leafleting Use your social media pages to promote veganism by posting delicious vegan recipes, animal rights stories, and pro-veg videos. One of the simplest and most effective ways to get active for animals this summer is through vegan leafleting at music festivals and 4 Sign the Petition concerts.

Visit WalmartCruelty.com and tell Walmart’s CEOs that you won’t 99 Talk the Walk stand for confining pregnant pigs in cages so small the animals are unable to turn around or lie down comfortably. Speak up! It’s just that simple—have important conversations with friends, family, coworkers, and classmates about factory farming and 5 Volunteer veganism. Your voice is powerful. Roll up your sleeves and volunteer or intern with MFA in New York, 10 Become an MFA Member Chicago, or Los Angeles. Sign up at MercyForAnimals.org. Your membership will provide you with vital resources for becoming an effective advocate for farmed animals all year long. JoinMFA.com.

20 | COMpAssiOnATE LivinG | MercyforaniMals.org MercyforaniMals.org | COMpAssiOnATE LivinG | 21 shopmfa Brochures and DVDs For bulk literature and DVD orders, please call 866.632.6446.

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