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Can Taxi Companies Develop a Survival Plan in the Ride-Hailing Age?

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Can Taxi Companies Develop a Survival Plan in the Ride-Hailing Age? C M Y CM MY CY CMY K DEVELOPER TRACKERTM SEPTEMBER 2016 Can Taxi Companies Develop A Survival Plan In The Ride-Hailing Age? Ibotta launches app-to-app marketplace Hootsuite claims to have positive cash flow, 10 million users 21 banks get access to India’s Unified Payments Interface China’s Alipay and Ingenico partner to enable Chinese tourists in Europe to use the mobile app Acknowledgment Acknowledgment Funding for the PYMNTS Developer Tracker was provided by Vantiv. The methodology for Tracker supplier rankings was developed exclusively by the PYMNTS.com research and analytics team. Both the methodology, scoring and rankings are done exclusively by this team and without input or influence from the sponsoring organization. © 2016 PYMNTS.com all rights reserved 2 Developer TrackerTM Table of Contents 04 What’s Inside 06 Cover Story 09 Methodology 10 Watch List – New Additions 11 Developer LandscapeTM 15 News 18 Provider Directory 65 About © 2016 PYMNTS.com all rights reserved 3 What’s Inside The Vantiv Developer Tracker™, powered by PYMNTS.com, is designed to provide merchants with a view into the breadth and depth of eCommerce- and commerce-related software developers, as well as the work being done to help merchants keep pace with the multitude of providers and technologies available in the payments landscape. Here’s a quick snapshot of some notable news items from the past month: With consumers expecting to receive top-notch service, retailers recently took steps to ensure they’re offering consistent in-store, mobile and online shopping experiences by offering new products and services created by developers. While some merchants have found success in their omnichannel approach, others haven’t been able to develop business solutions to accommodate the needs of their customers. According to the most recent PYMNTS.com OmniReadi Index™, which quantifies the consistency between the web and in-store shopping experience and determines if the mobile channel is helping, hurting or neutral to the overall situation, omnireadiness has become stagnant this year compared to 2015. The Index also reveals that the gap between the top- and bottom-performing retailers continues to widen. With that in mind, several companies across the developer landscape have launched new apps and services geared toward improving consumers’ shopping experiences. China’s Alipay and Ingenico have formed a partnership that enables Chinese tourists in Europe to buy items via the mobile wallet. Thousands of European retailers can now accept in-store payments from the Alipay app. The French payments software company, which offers global digital and in-store payments, said the partnership with Alipay will benefit the nearly 10 million Chinese tourists who visited European countries in 2014 because most of them previously had to pay for products and services using cash or other payment methods. Meanwhile, Ibotta has launched an app-to-app marketplace that rewards consumers for making purchases using other applications on their smartphones. Multiple companies, including DoorDash, Groupon and Hotels. com, have partnered with the cash-back shopping platform on the marketplace initiative. After triggering a reward in Ibotta, consumers are directed either to a retailer’s app to make a transaction or the app store to download a merchant’s app if it’s not already on the consumer’s mobile device. Customers weren’t the only ones to recently see new apps and services. FunnelWise announced it has launched an app on the Salesforce AppExchange marketplace with the intention of helping companies connect with consumers. FunnelWise’s CRM software was built on the Salesforce App Cloud, and the app supplies Salesforce users with information related to multiple areas including conversion, goals and projecting future revenue. © 2016 PYMNTS.com all rights reserved 4 What’s Inside See the Tracker News section for a complete recap of the latest happenings around the industry. Additionally, for this month’s Tracker cover story, PYMNTS spoke with Jason Diaz, founder of Frontier Payments, about how his company is able to help taxi and limo drivers process cashless payments using various business solutions. Developer Tracker Updates In the latest Tracker directory, we profile 140 developers, including the following new additions: Authorize.net, Braintree, Easy Digital Downloads, Ecwid, eWAY, Realex Payments, Squarespace and Volusion. The developer community members identified in the Tracker are divided into three categories: Shopping and Payments, Operations, and Marketing. We hope you enjoy this month’s Tracker, and we welcome your feedback. Please don’t hesitate to tell us what you liked, who we’re missing and how we can make this report better by emailing us at [email protected]. © 2016 PYMNTS.com all rights reserved 5 Cover Story Thirteen years ago, I [asked myself], “‘Why can’t you pay for a taxi with a credit card?’...” Can Taxi Companies Develop A Survival Plan In The Ride-Hailing Age? While it’s undeniable that ride-hailing apps like Uber and Lyft have disrupted the taxi industry, their impact varies widely on a city-by-city basis. Over the past three years, taxi trips have decreased by nearly 30 percent in Los Angeles. However the impact wasn’t nearly as steep in New York City, with total trips dipping by only about 9 percent during that same time period. These discrepancies suggest that there may still be ample opportunities for innovation in the taxi industry — perhaps by taking a page out of the ride-hailing services playbook. Despite the disruption caused by the innovative technology offered by ride-hailing apps, at least one payments company found a way to pivot its business model and continue its success in the ground transportation space where Uber and Lyft have made their presence known. PYMNTS recently spoke with Jason Diaz, CEO and chairman of Frontier Payments who also founded TaxiPass and GetRide, about how his company has been able to help taxi and limo drivers process cashless payments using various business solutions. Frontier Payments, a payments and technology solutions provider for the transportation industry, has processed more than $1 billion worth of mobile payments since 2003. “Thirteen years ago, I [asked myself], ‘Why can’t you pay for a taxi with a credit card?’ and so I embarked on this journey to figure that out,” Diaz said. “In some respects, we were doing these custom payments solutions before it was in vogue, so it’s nice to see the world catching up to us.” © 2016 PYMNTS.com all rights reserved 6 Cover Story Driving toward a mobile payment solution The company, which is now processing cashless payments We basically were doing for more than 30,000 independent taxi and limo drivers in approximately 1,000 cities, created software payments mobile payments in 2003... solutions for the industry. That said, Frontier Payments then in 2007 the iPhone had some hurdles to clear before finding their niche in the “ transportation payments space. came out, so we were able Before Androids and iPhones became ubiquitous, the company to ride that wave.” had to put together its own mobile technology set. Frontier Payments may have been ahead of the times when it first introduced the technology 13 years ago. “We basically were doing mobile payments in 2003, which was pretty hard when it involved a Nextel phone or WIND Mobile,” Diaz said. “For a while there we were in the desert, and then in 2007 the iPhone came out, so we were able to ride that wave.” Once the smartphone duo became “game changers,” Diaz said, Frontier Payments was able to turn any phone relatively cheaply into a credit card processing machine. Following in PayPal’s footsteps Similar to how PayPal developed payment solutions specifically for eBay, Diaz said Frontier Payments created its solutions just for the transportation industry. Rather than dabbling in multiple payment areas early on, Frontier Payments found its footing by processing payments in the taxi space. “I think one of the things people don’t think about is … if you’re everything to everyone, you’re nothing to no one,” Diaz said. “PayPal would have never existed without eBay. With the transportation industry, taking the payments is only half the battle. The other half of the battle is paying out the cab driver.” Taxi drivers can receive payments from the company either instantly by using a free U.S. bank PayCard or in two days via direct deposit. Drivers also can get cash from one of the company’s 2,500 check casher partners. Frontier Payments also built a funding platform to support the PayCard plan. “For us, payments aren’t just about getting paid, it’s also about getting settled, and that’s pretty complicated within our target market,” Diaz said. Today, simply offering payments isn’t enough, Diaz said, which is why Frontier Payments has tried to stay ahead of the curve by building several solutions in the transportation space, including GPS tracking, mobile and web booking, and text message notifications. © 2016 PYMNTS.com all rights reserved 7 Cover Story “Things are moving so fast that you can’t just hang out at the top of the mountain because the mountain changes very quickly,” he said. “If I was to tell you 10 years ago that a telephone would totally destroy and change a $12 billion industry and have it replaced by something else, you would laugh, and yet, that’s what happened. You’re basically using a super computer in your pocket.” Uber has turned regular drivers into cab drivers, and Diaz said people typically prefer ride-hailing apps over calling for a taxi to get where they need to go. As a result, the “taxi industry is getting really beaten up,” Diaz said.
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