MOBILE Payments Market Guide 2013

INSIGHTS IN THE WORLDWIDE MOBILE TRANSACTION SERVICES ECOSYSTEM

OVER 350 COMPANIES WORLDWIDE INSIDE Extensive global distribution via worldwide industry events

As the mobile payments ecosystem is becoming increasingly more crowded and competitive, the roles of established and new players in the mobile market is shifting, with new opportunities and challenges facing each category of service providers. Efma, the global organization that brings together more than 3,300 retail financial services companies from over 130 countries, welcomes the publication of the Mobile Payments Market Guide 2013 by The Paypers as a valuable source of information and guidance for all actors in the mobile transaction services space.

Patrick Desmarès - CEO, Efma

MOBILE PAYMENTS MARKET GUIDE 2013 INSIGHTS IN THE WORLDWIDE MOBILE TRANSACTION SERVICES ECOSYSTEM

Authors Ionela Barbuta Sabina Dobrean Monica Gaza Mihaela Mihaila Adriana Screpnic

Release | Version 1.0 | april 2013 | Copyright © The Paypers BV | All rights reserved 2 Mobile Payments Market Guide 2013 introduction

Introduction

You are reading the Mobile Payments Market Guide 2013, a state- se and the way commerce is done. From a quick and accessible of-the-art overview of the global mobile transaction services channel for banking on the move to a sophisticated tool for shop­ ecosystem and the most complete and up-to-date reference ping, price comparison and buying, the saga of the mobile device source for mobile payments, mobile commerce and mobile is an on-going story that unfolds in leaps and bounds within a banking-related information at global level. This guide is published progressively crowded (and potentially fragmented) ecosystem. on a yearly basis by The Paypers, the leading independent source Last but not least, merchants have grown to play an increasingly of news and analyses for professionals in the payment industry. significant role in the mass-market deployment of mobile financial services. Mobile has the potential to serve as a channel for mer­ The second edition of the Mobile Payments Market Guide pro­ chants to customize the shopping experience for consumers, vides an in-depth look at the global mobile transaction services turning into a true point of interaction between the retailer and the ecosystem, combining insight from key stakeholders and top-level buyer, as well as a tool which can be used to deliver an overall industry thought leaders with a comprehensive overview of market better shopping experience.

players. Voices from all areas of the mobile ecosystem – services providers, banks, industry associations, as well as top industry Within such a context where new players, technologies, business experts have exposed their vision on the main developments, models and rivalries emerge every day, the Mobile Payments current and upcoming trends in the mobile space. Market Guide 2013 developed by The Paypers aims to serve a twofold purpose. On the one hand, it aims to provide an arena In putting together this guide, we wanted to highlight the complex where voices from all across the industry can expose their vision, state of affairs in the mobile transaction services industry. Firstly, discuss­ trends and developments, business models and revenue the rise of the mobile phone as a tool for everything from banking, opportunities, and argue the case for what they consider to be payments, loyalty and access control to a wallet replacement and the most promising trends in mobile transactions. On the other even a cash register seems unstoppable. Mobile devices have hand, the guide aims to be a comprehensive source of information come to play an increasingly important role as part of modern for industry professionals, allowing them to gain access to a consumers’ shopping experience – however, is as yet difficult to rich, all-in-one reference material which lists over 350 profiles ascertain whether the mobile phone will preserve this momentum of companies in the mobile transaction services, providing and establish itself as a valid payment and value-added services information as well as food for thought. access point or else remain an alternative tool on the fringes of the transaction services ecosystem. The Mobile Payments Market Guide 2013 features a three part structure, with Part 1 dedicated to insights from industry Another reality clearly reflected in the editorials of our guide is that stakeholders and associations involved in the mobile payments mobile financial services constitute a significant revenue oppor­ ecosystem. In Part 1, Patrick Desmarès, CEO of Efma, discusses tunity for all parties involved, be they mobile operators, retailers the challenges and opportunities associated with mobile wallet or financial services companies. The question therefore becomes offerings for banks. Andreas Stroebel, President of the Smart when, rather than if mobile payments will truly go mainstream— Payment Association (SPA), approaches the issue of optimizing and what steps will be undertaken to eliminate grey areas. certification for mobile payment platforms, while Sirpa Nordlund, Clearly, the use of the mobile phone as a tool for financial trans­ Executive Director of the Mobey Forum, takes a look at one of the actions has a disruptive effect on both the payments industry per most disruptive mobile payments technologies of 2013 – mobile introduction Mobile Payments Market Guide 2013 3

point of sale - analysing the market, the risks, the role of the banks The Mobile Payments Market Guide 2013 is a great means to stay and the importance of the consumer in this emerging ecosystem. informed and keep up to date with the latest industry perspectives, In his editorial, Paul Alfing, Chair of the E-payments Committee trends and developments, a highly useful document that should of Ecommerce Europe, provides a closer look at what the growth be kept at hand at all times. Finally, this document has been put of mobile means for brick-and-mortar shops – whether it means together­ with the utmost care. If you discover that, despite our the end or else an opportunity for offline retailers to tap into the efforts, it features information that is unclear or erroneous, we very mobile channel and leave online shops behind. Part 1 of the much appreciate your feedback. Mobile Payments Market Guide 2013 also features two exclusive interviews – one with Jason Oxman, CEO of the Electronic Trans­ Monica Gaza actions Association and one with Richard Cohene, Director of Senior News Editor, The Paypers Marketing for online flash-sales merchant Beyond the Rack.

Part 2 of the Mobile Payments Market Guide 2013 is a section dedicated to thought leadership contributions. It features insights from leading mPOS services provider SumUp (The High Street: The race is on by Petter Made, Chief Operating Officer and Co-Founder), leading international electronic payment and risk management solutions company Wirecard (The future is here and its name is ‘cross-channel’: The convergence of online, offline and mobile channels is a reality by Christian von Hammel- Bonten, Executive Vice President Sales Telecommunications) and mobile direct retail banking company Moven (Banking in context – How mobile is reinventing the bank account by Brett King, CEO and Founder). Part 2 also includes exclusive contributions from industry experts, namely The Paypers, Innopay, an independent consulting firm, and Maverick China Research. Alessandro Longoni, Consultant at Innopay, discusses how mobile payments are changing the checkout experience, while Casey Baumgartner, Analyst at Maverick China Research takes an in-depth look at the rapid development of China’s mobile payment market.

Part 3 will present in-depth company profiles mapping out nearly 350 key players in the global mobile transaction services space. Also, an enhanced online company profiles database with advanced search functionality will complement the PDF version of the Guide, allowing readers unprecedented access to and visibility into the global mobile payments market. 4 Mobile Payments Market Guide 2013 table of contents

Table of contents

2 Introduction

5 VOICE OF THE INDUSTRY SECTION

6 Will digital wallets pay off for banks? | Patrick Desmarès, CEO Efma

8 Mobile payments in offline shops reinforce online world | Paul Alfing, Chair of the E-payments Committee, Ecommerce Europe

10 Optimizing certification for mobile payment platforms | Andreas Stroebel, President, Smart Payment Association

12 mPOS: The clock is ticking for banks | Sirpa Nordlund, Executive Director, Mobey Forum

14 Exclusive interview with Jason Oxman | CEO, Electronic Transactions Association

16 Exclusive interview with Richard Cohene | Director of Marketing, Beyond the Rack

18 tHOUGHT LEADERSHIP SECTION

20 The High Street: The race is on | Petter Made, Chief Operating Officer and Co-Founder, SumUp

22 The future is here and its name is ‘cross-channel’ | Christian von Hammel-Bonten, Executive Vice President Sales Telecommunications, Wirecard AG

24 Banking in context – How mobile is reinventing the bank account | Brett King, CEO and Founder, Moven

28 Merchants take a stand in the mobile payments space | Monica Gaza, Senior News Editor, The Paypers

30 Mobile payments & contexts: changing checkout­ | Alessandro Longoni, Consultant, Innopay

32 The rapid development of China’s mobile payment market | Casey Baumgartner, Analyst, Maverick China Research

34 The next mobile payments challenge – Transforming into mobile commerce | Daniel Chatelain, Managing Director, The BayPay Forum

36 Company profiles voice of the industry 6 Mobile Payments Market Guide 2013 VOICE OF THE INDUSTRY

Efma

Will digital wallets pay off for banks? device manufacturers, service providers and operating system providers. What is less clear, however, is how all these parties Advances in technology over recent years have had a remarkable will work together. Many will need to compete and cooperate impact on almost every aspect of our lives, and the latest trans­ simultaneously, in order to both serve their own commercial formation is our wallets. We can now make payments using smart­ agendas and develop the technology and the market to their full phones and other devices that can access the internet, we can potential. pay by card using chip-and-PIN or contactless technology and we

can pay using an increasingly wide range of objects onto which While profound levels of cooperation may be difficult to forge, we can pre-load funds such as cards, bracelets and key-rings. some progress does seem to be made. In the UK, the Payments Council has announced a collaborative project that will enable These innovations present a threat to banks as several of the se­cure payments to be made directly to or from an account with­ new payment methods reduce the role that banks play in their out the need to disclose the sort code and account number, by customers’ transactions. Consider non-bank supplied e-wallets, simply using a mobile phone number as a proxy. Eight financial for example. After funds are initially transferred from a customer’s institutions – representing 90% of UK current accounts – have current account to their e-wallet, the bank is out of the picture. already committed to offering the new service from spring 2014, It can’t collect transaction fees from payments made out of the with discussions continuing for more institutions to join. e-wallet, observe the transactions or collect data. So it loses

both the revenue and the ‘information value’ of handling the Meanwhile, the Canadian Bankers Association has unveiled a transactions. set of guidelines for how financial companies and large telecom firms in Canada might collaborate to turn smartphones into mobile A delayed response payment terminals, laying out how information is to be exchanged How are banks responding to this threat? A recent Efma survey among the various parties of a transaction. of 148 banks across the world conducted in partnership with Oliver Wyman found that, despite being considered a major Winning wallets development focus, contactless and mobile wallet technology Among the banks that are making in-roads with alternative is still rare. Not only this, but investment spend is relatively low. payment solutions is Citibank. The financial institution has recently For most respondents their investment is aimed simply at keeping created its first fully integrated and certified mobile payment pace or catching up with their competitors. solution, which will be made available to 320 million Citibank India card customers. The bank said it already has partnerships with The generally modest, if growing, investment in alternative pay­ several leading brands for its mobile payment product including ments is also a result of what many banks perceive to be a kind Flipkart, Shoppers Stop and Vodafone. Customers will be able to of stand-off between consumers and merchants. Consumers are make purchases both online from their mobile devices, as well as reluctant to adopt new payments technology unless they believe it at the point of sale using the new service. will be accepted by most merchants, and merchants are reluctant to adopt technology that has low levels of consumer usage. BKM (Interbank Card Centre of Turkey) has also launched a digital wallet platform, called BKM Express, which it says is the first in Moreover, the complexity of the digital wallet value chain is acting the world to offer reward, mileage and promotion opportunities. as a barrier to the technology’s expansion. It is clear that the tech­ And New York based start-up Moven, the world’s first direct nology holds huge commercial potential for a considerable number mobile-only retail bank, is due to launch in closed beta very of other stakeholders, including merchants, banks and payment soon. The bank has already secured around 10,000 sign-ups and institutions, payment scheme owners, mobile network operators, USD 2.4 million in seed funding. VOICE OF THE INDUSTRY Mobile Payments Market Guide 2013 7

Patrick Desmarès, Secretary General, Efma

These examples show that it is possible for banks to make alternative payments a success. However, it’s early days, and unless the large proportion of retail financial services organisations that are yet to make headway in digital wallet solutions act fast, then players from outside of the industry will end the impasse and further weaken banks’ hold on their customers.

Moving forward What’s clear is that capturing the potential of mobile banking will require the evolution of a new type of bank. The bank of tomorrow will require both new skills and some familiar existing ones. In terms of old skills, the emphasis on multi-channel coordination will increase, and customers will demand new forms of interaction. Cost-efficient use of IT will remain as important as it has ever been.

Among the new skills, banks will require the ability to venture into new areas such as co-creation while engaging in much faster end- ABOUT EFMA: As a global not-for-profit to-end product development and increasing collaboration with organisation, Efma brings together outside parties. Banks that make progress in these areas have the more than 3,300 retail financial services potential to not only differentiate themselves from the competition, companies from over 130 countries. but also to gain a significant share of a market that is estimated to With a membership base consisting be worth more than USD 600 billion globally by the end of the year. of almost a third of all large retail Can any bank afford to let this kind of opportunity pass them by? banks worldwide, Efma has proven to be a valuable resource for the global industry, offering members exclusive access to a multitude of resources, databases, studies, articles, news feeds and publications.

About the author: Patrick Desmarès became the CEO of Efma and its diverse business operations in January 2003 following a 25-year career working in retail financial services throughout Europe. He was educated at HEC Business School in France.

www.efma.com 8 Mobile Payments Market Guide 2013 VOICE OF THE INDUSTRY

Ecommerce Europe

Mobile payments in offline shops reinfor­ce online world

The popularity and functionality of the mobile devices is growing. pay with it in store. And so the mobile channel can become an The tablet seems to replace the desktop PC. Tablet traffic has increasingly popular point of interaction and engagement between increased more than 400%, the smartphone traffic by over 600%, consumers and retailers, both online and offline. with the PC movement declining. Forrester’s 2012 – 2017 mobile commerce forecast for Europe predicts that by 2017, as much as Mobile, where offline meets online 30% of mobile users in EU7 (France, Germany, Italy, Spain, the Stores increasingly link their online store in a smart way to their Netherlands, UK, Sweden) will carry out purchases via mobile physical store. New (mobile) payment solutions make this easier, devices. With this, the future looks bright for the online merchant. which translates into fewer customers waiting in long lines in the Will the result be the end of the brick-and-mortar shops, or will store. For example, if a customer in a store tries shoe size 10, but

they adopt all innovations as extra service and leave the online prefers size 10.5 and this size isn’t on stock, then the employee shops behind? It is not a question of competition between offline scans the barcode and sees if the shoes are available in the online and online: on the contrary, the two seem to be reinforcing each shop. The employee can then order the shoes on the spot and other. If the mobile checkout experience is becoming more and the next day have them delivered at the door of the consumer. more the same for online and offline shopping, for example The customer can checkout immediately by a mobile POS, con­ with wallet solutions, impulse buying on the couch by tablet will sisting of a tablet and a card on the department itself, without increase even more. At least the consumer is mobile enough having to stand in line. And, it looks like the presence of physical nowadays to cross that (imaginary) line. stores in a city has a positive effect on online sales. Consumers can feel the product and be in direct contact, which creates extra Innovation in mobile? Offers more confidence. Confidence is crucial for the further success of the In line of above, there are many developments to mention regar­ online (payment) landscape. Interesting in this context to see is ding online ordering and mobile payments. But, is it all that that both online and offline checkout experiences are evolving. As innovative? That is, in most instances we are still buying in the old pointed out in the example above, technical innovation allows for way, but then on a cordless device. So far, the revolution in mobile new services to be linked with the payment (online or in the store). possibilities came mainly from the telephone companies. Now it is up to the banks to use these platforms to introduce a real mobile Bridge the gap with wallet solutions friendly payment solution. When we look at the use of the mobile Payments are focussing on creating more value and service at in Africa, we see that paying by mobile is very successful. True, the point of sale. And, in order for mobile payment methods to part of the success arrives from a lack of choice due to the fact compete with traditional methods, even more value has to be that retail banks cannot arrive everywhere. Then mobile phones ad­ded to the payment. A way to do this is by offering for example are an adequate solution to offer basic financial services. In additional loyalty offers. Next to this, successful pan-European Europe, we have the infrastructure and the technical necessities. e-payment methods are a crucial element in the future growth But not the reach of this service on an African scale. Should we of the e-commerce market. We need to work on a more effective turn down expectations regarding innovation in the field of cross and efficient e-payments landscape in Europe, beneficial for both channel shopping? Paying by mobile offers more. In one device (web) merchants and consumers. In this context, mobile is crucial you can combine for example gift cards, loyalty programs, and and stands next to other payment instruments such as cards, cash VOICE OF THE INDUSTRY Mobile Payments Market Guide 2013 9

Paul Alfing, Chair of the E-payments Committee, Ecommerce Europe

and e-wallets. Wallet solutions are a viable candidate to bridge the gap between online, offline and mobile payment contexts and to improve the usability of cards, because users do not need to type in card credentials. They can be used both on the internet as in brick and mortar stores, different funding sources provide con­ sumers with the flexibility they need and a uniform interface on the merchant side enables merchants to rationalise payment options.

All in one basket? With the technical innovations as mobile POS in stores, it some­ times looks like all developments regarding mobile are driving the About E-COMMERCE EUROPE: Ecommerce consumer back to the brick and mortar store. But, as stated in the Europe is the association representing beginning it is not a question of competition between offline and com­panies selling products and/or ser­ online. The result is the development that the two are reinforcing vices online to consumers in Europe. each other with a consumer that is mobile enough to switch easily Founded by leading national e-commerce between online and offline purchases. Although they can reinforce asso­ciations, its mission is to advance the each other, online merchants should position themselves in order interests and in­flu­ence of e-commerce to ensure they stay on top of the mobile commerce revolution. One in Europe through advocacy, communi­ way to do that is that all developments make it easier for online cation and networking. merchants to use pop-up stores to connect with its clients and add extra service. This could ensure a solid presence in the mobile The goals of Ecommerce Europe are: space and thus maximize customer retention. And do not forget, 1. Enhance the success of the European the presence of physical stores in a city has a positive effect on B2C e-commerce industry; online sales. With the (mobile) checkout experience via a wallet 2. Provide for a strong and effective solution is more and more the same for online and offline, impulse re­pre­­sentation of B2C e-commerce buying on the couch by tablet will increase even more. The future indus­try in Brussels; looks bright for the online and offline store! 3. Advance the interest of B2C e-com­ merce industry with relevant stake­ holders and institutions; 4. In an environment where e-commerce companies feel at home; 5. With new brand recognition and mem­ ber­ship engagement at all levels.

www.ecommerce-europe.eu 10 Mobile Payments Market Guide 2013 VOICE OF THE INDUSTRY

SPA

Optimizing certification for mobile In short, the current security certification methodologies employed payment­ platforms for mobile payment platforms are proving prohibitive and unneces­ sarily­ complex. SPA considers that the current model is to be With mobile payment options on the rise, transaction processors reviewed and adapted to address the rapidly growing number of and carriers are ramping up for the predicted huge growth in this certifications requested by the market. market. Indeed, Forrester anticipates that the US mobile payment market will see USD 90 billion spent in 2017 – compared to the USD A better way 12.8 billion already spent in 2012. At global level, Gartner forecasts The SPA contends that a standardized ‘ideal’ certification process worldwide mobile payments will reach USD 617 billion in 2016. – one that optimizes existing certification methodologies - is the way forward to resolving all these challenges. The introduction The growth in NFC is likely to contribute significantly to this growth of a rationalized and unified global process would eliminate the as mobile network operators issue the next generation SIM/UICC time-consuming multiple security evaluations that payment card

products with LTE and, in most cases, NFC onboard. Clearly, the vendors currently have to undergo, and would ensure that future convenience of mobile payment is capturing the imagination of new applications remain commercially viable for all concerned. consumers. And as mobile payment transactions go increasingly mainstream and usage expands, more and more global players However, this must be achieved without undermining trust in are waiting in the wings ready to enter the market. But while the certi­fication process itself. And that means all stakeholders mobile payments rush ahead, the fundamental issue of a globally working together to review existing practices and generate recognized and streamlined certification process for payment new, fully optimized and cost-effective certification process that applications requires the optimization of existing practices. Indeed assures the independent yet comparable assessment of security current procedures result in a certification bottleneck that is by certification bodies. unnecessarily complex, costly and time consuming for payment card vendors and which increasingly threatens to stifle the ability The ultimate joint goal should be a certification process that of the mobile payment industry to respond fast to market demand. allows for the re-use of payment-specific operating system blocks and supports the approval of a vendor-specific applet The certification challenge today to a vendor-specific platform. This approach would enable The certification process for a mobile payment platform is clearly traceable security certification requirements for EMVCo – intrinsically complex. The SIM/UICC card, which is issued by based on a modular re-use concept – together with add-ons for a mobile telecom operator, hosts the payment application and supplementary certifications such as SEPA. provides secure access to the mobile network alongside secure management of the payment application itself. Defining the perfect approach However, the operating system of the SIM/UICC card is often To accommodate future technology evolutions in a rapidly customized for each MNO; this customization usually impacts de­veloping market, the certification process should encompass operating system functions which are unrelated to the management some key characteristics. or execution of the payment application itself. With more platforms and new card form factors now being marketed as payment Firstly, the re-certification of an existing but slightly modified certi­ products, the certification burden is set to grow exponentially. fied mobile platform should be performed following an evaluation Currently payment applications need to be independently certified of the interactions between the operating system and the payment by various bodies for each handset, operating system and secure application. Should the modifications be found to have no impact element, all of which represents uncompetitive extended times to on the payment application execution environment, then the market and additional cost burdens for payment card vendors. recertification process should be correspondingly minimized. VOICE OF THE INDUSTRY Mobile Payments Market Guide 2013 11

Andreas Strobel – President, Smart Payment Association

Secondly, the criteria for delta certification should be agreed The adoption of a standard evaluation ‘template’ used by accredi­ and harmonized between certification entities. In addition, ted independent laboratories would enable the introduction of the reusability of existing certifications should be maximized. much needed resource required to meet the increasing volumes Thirdly, all security certification entities should clarify the minimum of certification requests. Overseen by representatives appointed common requirements necessary for an evaluation laboratory to by the certification bodies, laboratories would deliver against perform security test cases – this would enable better comparison defined Service Level Agreements containing requirements such of reports. as certification timeframes. The SPA is pursuing these objectives in a bid to enable application developers, the mobile community Matching resource to demand and other participants to take advantage of the developing market Powering this new streamlined approach to certification will for mobile payment services now – and into the future. require a procedural effort and continuous improvement of tech­ nical skills and testing tools by the accredited independent laboratories. Adopting common test practices, based on inter­ national standards, these laboratories will undertake mobile payment platform security evaluations and produce evaluation re­ports. Key to the success of this approach is the adoption of open and transparent international standards: this will at last make About SPA: The Smart Payment Association it possible to generate comparable and reproducible results, (SPA) addresses the challenges of the regardless of the laboratory originally involved in an evaluation. evolving payment ecosystem, offering leadership and expert guidance to To effectively manage the process, and deliver the high levels of help its members and their financial assurance required, expert project managers assigned by certifi­ institution customers realize the cation bodies should oversee the evaluation and certification oppor­tunities of smart, secure and process. Responsible for responding to vendor and laboratory personalised payment systems & services ope­ratio­ ­nal queries, these experts will also facilitate dispute both now and for the future. resolu­tion in the event of a discrepancy in the certification process itself. About the author: Andreas Strobel is President of the Smart Payment Beneficial for all Association (SPA) as well as Director The current approval and certification process is creating a of Program Management in the Divi­ bottleneck that is proving costly and time consuming for vendors. sion Secure Devices, Business Unit Adopting a new approach to mobile platform certification would Mobile Security, Giesecke & Devrient open the way to eliminating the current inefficiencies and enable GmbH. In this role since January 2011, the introduction of a standardized process that will make it easier Andreas heads the newly created to assess minor platform evolutions and enable increased coope­ program management department and ration and responsiveness. Introducing transparent, internationally is responsible for setting up cross- agreed standards, based on a modular certification approach, functional standardised product will enable all parties to share field experience, evaluate new bundles for various application fields, threats and risks, and clearly define certification parameters for all such as NFC and M2M. involved – issuer MNOs, payment schemes, payment application owners and retailers. www.smartpaymentassociation.com 12 Mobile Payments Market Guide 2013 VOICE OF THE INDUSTRY

Mobey Forum

mPOS: The clock is ticking for banks Cost too has been a major gating factor in keeping traditional card acceptance beyond the reach of micro merchants. The initial Sirpa Nordlund, Executive Director of mobile financial services outlay required in order to purchase a single-purpose payment association, Mobey Forum, takes a look at one of the most terminal, combined with ongoing monthly maintenance fees, disruptive mobile payments technologies of 2013 – mobile point of long-term agreements and complex pricing structures, has led sale. Within this article she analyses the market, the risks, the role most micro merchants to conclude that it simply isn’t worth the of the banks and the importance of the consumer. expense. mPOS is a different story. It is characterised by a quick enrolment process, extremely low costs and the use of an app Is the long awaited boom in mobile payments nearly upon us? and small (often free) hardware peripheral to enable payment card If we believe the analysts, massive growth is right around the acceptance with a common smartphone or tablet. corner. Forrester Research1 anticipates that by the time 2017 rolls around the U.S market alone will be spending USD 90 billion via An mPOS bed of roses? the mobile channel. That’s a 48% compound annual growth rate Not quite. Concerns remain about how the infrastructure is over the USD 12.8 billion that was spent in 2012. But we often developing, particularly because the technology is being driven forget that this growth doesn’t only hinge on our device’s ability to by new disruptive players, not the more ‘traditional’ payment pay; on the other side of the transaction, our payments must also providers like the banks and payment schemes. Conservative be received. It is little wonder, then, that over the past 18 months and time-honoured go-to-market processes are giving way to the we have seen more than 80 mobile point of sale (mPOS) solutions adventurous and non-conformist spirit of fast growth technology launch around the world. oriented start-ups, hell bent on revolutionising the sector. It is working, too. Traditional stakeholders are struggling to keep Just three years after the launch of Square – an e-payment pace. To the credit of these start-ups, they have been successful service that enables merchants to accept credit cards through in providing millions of merchants with low cost solutions; no their smartphones and tablets – mPOS has redefined payment monthly fees, minor cost (or no-cost) hardware and no ongoing acceptance at the point of sale (POS). It has rewritten the rules maintenance charges. on where and how payments can be accepted and, in the same

breath vastly reduced the number of hoops merchants must have Despite this initial success, the industry must come to terms with to jump through in order to do so. the fact that the majority of its solutions have, to date, been built on newly established payment networks, which may increase Although mPOS solutions can serve merchants of all shapes and security risks for a stand-alone payment infrastructure. This new sizes, it is micro merchants such as taxi drivers, plumbers, window ecosystem may well prove attractive to fraudsters seeking to cleaners and other small and often mobile vendors, that have exploit weak ‘Know Your Customer’ processes in order to gain driven adoption to date. A recent MasterCard report determined access to legitimate card acceptance. To counter this claim, all that of the 1.2m mPOS solutions shipped to MasterCard players involved in mPOS need to commit to practices of strong merchants worldwide in 2010 and 2011, 75% went to merchants transaction monitoring and risk management if the industry is to who did not previously accept credit card payments. This comes establish a strong foundation upon which to develop. as no surprise. To install a traditional EMV certified POS device, all merchants are required to follow a lengthy process, enrolling Why are the banks stalling? with a payment solutions provider and equipping their store(s) As one of the most crucial players in the development of a with proprietary terminal devices to read the payment cards. sustainable mobile payments infrastructure, it wouldn’t be unreasonable to expect banks to be storming ahead with mPOS

1 U S Mobile Payments Forecast, 2013 To 2017 Forrester report solutions, yet most remain unwilling to commit their resources.

January 2013 VOICE OF THE INDUSTRY Mobile Payments Market Guide 2013 13

Sirpa Nordlund, Executive Director, Mobey Forum

The key reason for this is that many mPOS devices are not EMV promotions. The combination of mobile wallets on consumer compliant. The lack of certified devices available on which a user handsets and mPOS solutions on merchant devices are creating can enter a PIN has been one of the main factors slowing the new shopping and buying experiences for the consumer. development of this new segment and will inevitably result in an Even though it is up to industry stakeholders to drive forward increase in fraud in the market. Encouragingly, in October 2015, adoption and create a sustainable and interoperable infrastructure, network rule changes in the U.S. will mean that merchants will it is crucial that investment is made in educating consumers on become liable for magstripe transaction fraud; this in itself should the benefits mPOS payments can offer. Getting the consumers motivate U.S. merchants to update their POS devices (mobile or on-side will be the key to the success of the mPOS industry. otherwise) to accept EMV contact and contactless payments, Without them, it doesn’t matter how hard the market tries to which in turn should assuage the security concerns of the banks innovate, mPOS will not take off. and encourage their engagement.

It would be a mistake for banks to think that they can put their feet up until the security issues are resolved. The mPOS landscape is the future. Consumers may recognise that banks are not the most innovative group, but they do trust them, more than the ‘new breed’, to safeguard their payments. This gives banks an advantage upon which they can capitalise, if they move quickly. About MOBEY FORUM: Mobey Forum is a global, bank-driven business asso­ In a bid to steal yet more ground, new payments innovators will ciation working to accelerate the endeavour to create bank-like offerings, building on their reputation­ evolution and adoption of mobile finan­ for successfully pushing the boundaries of financial services. cial services (MFS). It develops white As these players thrive in this space, they will erode the ‘trust papers which offer advice and guidance advantage’ of the banks and may, in time, be able to squeeze to banks and other stakeholders within them out of the value chain. the MFS ecosystem.

For this reason it is crucial that banks retain strong relationships, About the author: Ms Nordlund cur­ not least with their merchant customers. They must invest time rently serves as Executive Director of strengthening these relationships and keeping abreast of their Mobey Forum and is responsible for the activities as the mPOS landscape evolves. Only by doing so will direction of the association’s initiatives banks be able to protect a space in the mPOS arena until they are and for overseeing the opera­tio­nal ready to engage with their own solutions. management of the group.

Moving the market forward Prior to joining Mobey Forum, Ms Large well known stores across the globe such as Gap and Nordlund served ten years at Nokia, McDonalds are already using mPOS solutions to deliver enhanced where she held several management customer sales experiences such as reduced queues, in-aisle posi­tions. She was especially involved shopping and personal sales services. In addition to making with the business development of NFC. the payments process as simple as possible for consumers, mPOS can offer a whole range of value-added-services such as www.mobeyforum.org/Knowledge-Center/ loyalty program integration, location-based offers and e-voucher Mobey-White-Papers 14 Mobile Payments Market Guide 2013 VOICE OF THE INDUSTRY

Electronic Transactions Association

The payments industry has really embraced innovation in mobile in a way that not very many industries have done historically

The ETA is ideally placed to have a clear overview merchants to engage their customers in commercial transactions of exactly how the mobile channel fits into the wider using a device that in most cases their customers already have context of e-commerce.­ What is your organization’s and love to use. view on the growth of mobile commerce and its impact on how consumers shop nowadays? What mobile payments allow merchants to do is engage their We at the Electronic Transactions Association (ETA) are very customers using the device that their customers want to use. bullish on the future of mobile payments and our industry has And as consumers embrace mobile and love all the things they can really embraced innovation in mobile in a way that not very do online, mobile payments create an opportunity for merchants many industries have done historically. It is actually very rare for to engage their customers that they might have otherwise lost to incumbent players in an industry to embrace disruptive new inno­ online shopping. So we think we are living in very exciting times. vation but the payments industry is somewhat unique in that we Our members obviously want to increase the volume of payments have embraced the advent of mobile as a unique opportunity for transactions on the network and consumers see more value in our customers. It’s a unique opportunity for merchants to increase using mobile over for example their plastic card or event cash. their business by taking advantage of consumers’ love of mobile devices. There are a lot of different types of mobile payments offerings and propositions available, to the point Consumers around the world are currently embracing mobile: where some could argue too many options. Do you there are more than one billion smartphones in service around see this as a problem? the world, and in the US alone there are more mobile phones The answer to that is exactly the opposite. I think the proliferation in service than there are people. There are 321 million mobile of mobile payment options is a good thing for adoption because phones in service in the US and only 311 million people, which it raises consumer and merchant awareness of the benefits of gives you an idea of how popular mobile phones are. What is mobile payments. The US is far ahead than the rest of the world great about mobile phones around the world is that consumers in mobile payment opportunities, we are also far ahead in mobile that do not have financial relationships with banks often still have payment adoption and the reason for that is because there is mobile phones. So mobile phones create a unique opportunity for such a proliferation of options for merchants and consumers. VOICE OF THE INDUSTRY Mobile Payments Market Guide 2013 15

Jason Oxman, CEO, Electronic Transactions Association

Now are all of these services going to succeed in the market place? proposition. For a merchant merely telling its customers that now No, probably they are not. But I do think that there are some great they can use their phone instead of the plastic card, might not be success stories in the marketplace today that are creating a buzz enough to make their value proposition for their customers. But if about mobile payments and great value for consumers. I always you combine all the other things that the phone can do with that find the argument of too much choice ironic since that is exactly payment transaction, now there’s a very valuable proposition. what we want.

Do you think that the mobile device will eventually replace the wallet in consumers’ pockets? Yes, I do see in time that the plastic cards that people carry around will migrate into mobile devices. And the simple reason About ETA: The Electronic Transactions for that is that the mobile devices allow you to continue to use Association is an inter­national trade those payments accounts that you like to use but the form factor association representing more than of how you initiate a transaction I think will change over time. 500 companies that offer electronic Meaning that instead of using a rectangular piece of plastic to transaction processing pro­ducts and initiate a transaction, I think people will use their mobile devices services. ETA’s mission is to advance increasingly to initiate the transaction. And I think that makes a lot the payments industry pro­fession of sense. by providing leadership through education, advocacy and the exchange Consumers need to feel secure when they put their of information. More than 500 companies payment credentials on their mobile phones. Do you worldwide are members of ETA. think that fraud is a real concern for mobile payments at the moment? About the author: Oxman brings two I would say that fraud is not a concern for mobile payments any decades of technology and policy ex­pe­ more than for any payments transaction so the payments industry rience to ETA, the global trade asso­ is focused on reducing fraud and protecting consumers no ciation representing more than 500 matter how a payments transaction is initiated. When you move a financial and technology companies transaction in the mobile phone environment, all of the protection in the electronic payments industry. that the card industry has made available to their customers in the He joined ETA from the Consumer Elec­ plastic card environment will carry over to the mobile environment tronics Association, owner of the as well. International CES®, where he served as senior vice president of industry Would you have some recommendations that you affairs. would like to share with merchants who are trying to establish a presence in the mobile space? www.electran.org For merchants I think the most important thing to remember in a mobile environment is that the payment piece is part of the value proposition for their customers but it is not the entirety of the value 16 Mobile Payments Market Guide 2013 VOICE OF THE INDUSTRY

Beyond the Rack

Mobile is an extremely important part of our business strategy - an 'always on' channel via which buyers can engage us and make purchases at any time

How is Beyond the Rack positioned in the online Why do you think the mobile channel has acquired commerce space? such relevance for your consumers? BTR was started in 2009, based on a business model that works Mobile is an extremely important part of our business strategy quite well in Europe and is essentially what we call a “flash-sales” also because – being a “flash-sales” website – we need to create website where inventory gets promoted out to its member base a considerable sense of urgency for our consumers. Each of our on a daily basis and is then sold out over a 48-hour time period. In sales events goes live at 9AM on a daily basis, and we need a order for consumers to become part of our exclusive mailing lists, means to engage our consumers immediately, prompt them to buy be able to see our offering and buy items they have to register before a specific offer gets sold out. Within this context, mobile for the website. BTR sells a wide variety of products, everything is crucial – it’s an “always on” channel via which buyers can from men’s and women’s apparel to home accessories and small engage us and make purchases at any given time, day or night, appliances to high-end designer and luxury items. irrespective of their physical location.

How is the mobile channel integrated with BTR’s Another aspect which needs to be mentioned at this point is the business model? fact that a large percentage of our sales are driven via email – we The mobile channel is an absolute priority for Beyond the Rack. email our consumers once, sometimes two times a day to update We have reached a point where our mindset has become “mobile them on recent offers and promotions. A very high percentage comes first”, in the sense that we pay very careful attention to of consumers check their email via their mobile devices – in the user experience of customers visiting our website. We offer fact, recent statistics indicate in the US alone, 43% of email is a mobile-optimized and a tablet-optimized version of our website now opened on a mobile device and more emails are read via and are in the final stages of creating a mobile app and a table app mobile devices than on a desktop email client or via webmail. as well – all this in recognition of the fact that a large percentage of As such, consumers that receive our emails and read them via our business is done via the mobile channel. their mobile devices can transition with very little friction directly into a beautiful shopping experience on a mobile- (or tablet-) optimized website – which is just what we want them to do. VOICE OF THE INDUSTRY Mobile Payments Market Guide 2013 17

Richard Cohene, Director of Marketing, Beyond the Rack

It is essential that we take into account the user experience factor. In terms of developing a go-to market strategy – namely, how does We have found that accessing our website via a mobile device or a merchant who is not yet mobile go mobile – there are a number a tablet scores higher with our consumers in terms of interactivity. of options you can consider. Depending on your infrastructure and They literally have their shopping experience at their fingertips. your technology team, best case scenario, you build the mobile This is by no means a new state of affairs, but I do feel that this side of your business as part of your core platform and you own aspect of consumer engagement and interaction – which is it and your technology stack, so you can be as agile as you want considerably more developed for smartphones and tablets – has through any future product releases. Another strategy is to have a been somewhat underrated until now, and the novelty of that third-party create, host and maintain your mobile website( We use experience has not worn off, nor is it likely to wear off any time soon. Mobify and are very pleased). Short of that, if you are technology- strapped and have minimum bandwidth to maintain a mobile web­ Do you have some statistics that you could share with site in the long run, you can hire a firm to build and maintain your us with regard to exactly how much revenue mobile entire mobile website for you for probably the lowest cost out of brings in for your company? these three scenarios. Let’s take for example the past week, Monday to Friday. Looking at a week day, the average percentage of our revenue generated via mobile (iPhone and iPad combined, divided in almost equal proportion between the two) represented around 30% of our total About BTR: Beyond the Rack is a private sales volume. Over the weekend, revenue generated via mobile shopping club for women and men devices is 38% of our total sales volume, which is a considerable who want designer brand apparel and leap – it may sound like just 8% basis points, but looking closer, accessories at prices up to 80% off it actually amounts to 30%, which is quite a remarkable increase retail. The company obtains authentic and overall, quite a large figure. It becomes even more significant designer merchandise and provides it if we take into account the fact that before going live with our exclu­sively to its members through mobile- and tablet-optimized website, we were running around limited-time events. Each event starts 10% of our sales via mobile. So you see, mobile has made quite a at a specific time and typically lasts significant impact on our business. only 48 hours. Members are notified by email in advance of each upcoming event Do you have any recommendations or guidelines that according to their preferences. you would like to share with other merchants, which have not yet implemented a mobile channel but are About the author: Richard Cohene is considering it? an accomplished consumer marketer Definitely. The first thing that I would recommend to merchants with over 10 years’ experience in both that are contemplating investing in establishing a mobile presence e-commerce and brick and mortar would be to have a good hard look at their analytics data and map retail, specializing in fashion and con­ out the percentage of visits getting they are currently receiving sumer goods. At Beyond the Rack he has via mobile devices as well as the revenue per visit on mobile and been responsible for the Marketing tablets and compare that to the revenue per visit via they are department and growing its database getting via laptops and desktop computers. Also, take a close from 50K to 9 million members. look at conversion rates on mobile, tablet and desktop and see what insight is yielded by that data. www.beyondtherack.com thought leadership section INDUSTRY LEADERS DISCUSS:

• Mobile POS takes the retail environment by storm • The mobile ecosystem and the move towards omni-channel • Merchant s embrace the mobile revolution • The mobile phone reinvents the bank account 20 Mobile Payments Market Guide 2013 THOUGHT LEADeRSHIP

SumUp

The High Street: The race is on US luxury goods retailer, Neiman Marcus, is a prime example of this in action. Neiman Marcus has got a very loyal customer base, The market with “loyal” customers defined as spending approximately 25% In recent months there’s been an abundance of news about of their disposable annual income on purchases from Neiman declining high street sales, well known retail chains going into Marcus. What they do is they collect customer data, analyse administration and job losses everywhere you look. When it behavioural patterns and then tailor their offers to the customer’s comes to the status of the high street as we all know it, one thing preferences. The customer then gets an exclusive invite to come is clear: something has to change. However, expert opinion on the into the store over a couple of days several times per year, where future of the high street is divided – some say the end is in sight he/she gets a 2-3X multiplier on points earned and where the and in future only online stores will survive, whereas others talk customer’s preferred brands of products, sizes and colours are about shops turning into ‘show rooms’ and becoming a form of stocked up ahead of time. They reward loyalty by turning shopping entertainment. into a unique experience for their customers and give them exactly what they want and something that they wouldn’t find online – a Online shopping is convenient and generally cheaper, but personalised day where they can touch products, whilst being traditional retail stores can display the actual products for rewarded with an additional incentive. customers to try out. The retail experience is all about being able

to touch the objects you desire; how they feel; how heavy they The retailers that will disappear are the retailers that focus on price are; the texture; and if it’s clothing, how it looks when you try it on. – because they simply cannot compete with online prices – and Enough to say that the demand is still there – it’s how the demand those who don’t invest in their customers by finding out what they is being met that has to change. really want. In the end, it’s going to be a shakedown of the retailers that look after their customers and understand them and those Retail is similar to the payments market – just like cash, retail that don’t. stores are still going to be there in ten years’ time, but only the ones that adapt to their customers’ needs will stay. SumUp already What’s technology got to do with this? makes it possible today for retailers to adapt to their customer’s This is where technology comes in. SumUp connects merchants preferences when it comes to payments by offering them a simple and their customers. SumUp Pay will be a cashless point-of-sale and affordable way to accept card payments – no matter how solution that will radically simplify the way we make payments in unique or mobile their business might be. our day-to-day life by providing a frictionless payment experience that eliminates the need for physical cards or cash. Consumers The future will be able to pay just through their presence in store, alongside The future will be about going back to traditional values. Recent the phone in their pocket. examples have shown that the retailers that have been the most successful even in difficult times have been those that have strong Businesses will have to learn from each transaction to better relationships with their customers. SumUp’s mission is to enhance un­der­­stand their customers and improve their relationships. the relationship between merchants and consumers by making the SumUp Pay will give merchants access to key CRM information as payment process at the point of sale an enjoyable and frictionless soon as the customer enters their store and enable them to deepen experience. The future will be about renewing relationships and the relationship with the customer through loyalty programmes building up a customer loyalty base. The way to do this is by and targeted offers. The solution will let small businesses offer identifying­ what customers want and tailoring an experience that loyalty schemes, without paying extra. Going forward, merchants’ meets those demands. point-of-sale solutions will have to remove any payment barriers to let them focus on the things that are really important – building THOUGHT LEADeRSHIP Mobile Payments Market Guide 2013 21

Petter Made, Chief Operating Officer and Co-Founder, SumUp

relationships and attracting new customers. It’s a convergence of the online and offline world, which includes payment.

Going forward, there’s not going to be mobile commerce, m-com­ mer­ce or e-commerce, there’s simply going to be commerce wher­ever you are facilitated by your mobile device. With SumUp Pay, the payment will take a backseat and become frictionless – customers will no longer have to queue to pay – they will pay About SUMUP: SumUp is the easiest way wherever is most convenient. Mobile phones will play a key role for sole traders and small businesses in this transition from online and offline worlds into one world that to accept debit and credit card pay­ has it all. Point-of-sale terminals, like SumUp, will be in every ments securely, even on-the-go. USING merchant’s pocket in the form of smartphones or tablets and ONLY A FREE AND PORTABLE CARD READER merchants will be able to use them to collect important data and and an app available for iPhone, iPad and behavioural patterns to improve their relationships. Merchants will Android, taxi drivers, cafes, restaurants, have the power to reach out to their customers in real time with shops and many other mer­chants ARE something they want and entice them to come back into the store. NOW ABLE TO ACCEPT CARD PAYMENTS WITH It’s the shopping experience that counts and ensuring customers THEIR MOBILE DEVICE - ANYTIME, ANYWHERE. go back to enjoying themselves. The company was foun­ded in 2011 and currently has major offices in Berlin, Where to from here? Dublin and London; SumUp is currently To turn retail back into a success story, the two most important available in ten countries across considerations are convenience and efficiency on one side and Europe. experience and relationship on the other. The retailers that can meet these will survive and the others will die. About the author: Petter has over 10 years’ experience in the online pay­ ments industry working for both pay­ment service providers and on­­ line merchants. He studied at the Stockholm School of Economics and the Stockholm University School of Business where he holds a Bachelors Degree in Business Administration. Prior to co-founding SumUp he was the MD of Inatec Payment AG, an online payment service provider based in Switzerland. Petter has held other senior positions in entrepreneurial companies including Ongame Networks, Chinsay AB and Meridium AB.

www.sumup.com 22 Mobile Payments Market Guide 2013 THOUGHT LEADeRSHIP

Wirecard

The future is here and its name is ‘cross- That raises the question of what do tomorrow’s payments using channel’: The convergence of online, cellphones look like? Here is a short overview about the various offline and mobile channels is reality forms of mobile payments:

The increasing spread of internet-enabled mobile end devices 1. Payment on Mobile is just one of the factors driving the merger of sales channels. The customer either pays directly using a mobile application as Also in view of the dynamic market growth across national an in-app payment or via the smartphone’s mobile browser. boundaries, and society’s increasing mobility, today companies Models such as myTaxi Payment are only examples that already are increasingly having to face ever-greater competition. Multiple use this uncomplicated feature to accept payments. Customers sales channels are needed for a successful business model - be can store their desired payment type, such as credit cards or these online, offline or mobile. In future, companies will have to alternative payment methods, in their user account. The card data collect their customers at every touch-point in order to reach them is not stored on the mobile phone, but securely on the underlying

and enhance their long-term loyalty to the brand. However it will Payment Page. For their next taxi journey, he just has to click to not be sufficient to simply operate in all sales channels. confirm the payment. This is a prime example of a cross-channel Multi-channel is the name given to the links between all of the process: customers place the order online using the mobile sales channels. In addition, if internal processes such as product application, use the taxi offline, and return to the web to make offerings, logistics and IT are synchronized on the online and offline their payment. Cellphones are making their way into the offline channels, we speak of “cross-channel”. That means that customers world: “mobile is the new online”. should use several channels at the same time while shopping, and be able to move smoothly from one channel to the next. 2. Payment at the Point-of-Sale A customer can use his cellphone to make payment using Near- Cross-channel is reality Field-Communication (NFC). This transfer standard for the Experts believe that today every second cellphone is used to find contactless exchange of data works over short distances. If a specific store. Ever third user already uses coupons with their contactless payments are made using NFC, a wireless connection cellphone. And one in five users use the barcodes in stores to find to the payment terminal is created. Safety technology and PIN additional information on the product online. Around the world, prevent the data being abusively read out. 25 percent of those surveyed stated that they use their mobile phones to make payments at least once per quarter. Smartphones can be used as digital wallets in connection with a mobile wallet. In the event of contactless payments, a booking is Focus on new technologies made from the prepaid balance, or the payment is routed to the The convergence of the digital and analog worlds is unrelenting, user’s bank account, as requested. Users can keep a close eye on and changed mobile purchasing and payment behavior are playing their costs with a mobile wallet - in real time. a key role in the new technologies: mobile devices are increasingly becoming multi-facetted multi-functional tools which have long Right now, mostly banks and MNOs are testing various oppor­ been bundling a host of functions. “Always with” and “always tunities for equipping smartphones with NFC bridging technologies on” - they offer their users a wide variety of opportunities to make such as NFC Stickers. These are attached to the smartphone and every-day life easier, f.e. with cash-free payments. Cellphones allow payments to be made at access points. are or will thus be a central hub for consumers’ cross-channel activities. This not only applies to e-commerce activities per se, NFC-enabled smartphones with corresponding new SIM cards, but also in particular to payments. Many processes cannot be take this one step further, by securely storing and managing card concluded without a successful payment. data. The relevant card data is stored in the SIM card’s secure THOUGHT LEADeRSHIP Mobile Payments Market Guide 2013 23

Christian von Hammel-Bonten, Executive Vice President Sales Telecommunications, Wirecard AG

element during a personalization process. As this is subject to Conclusion: the chicken and the egg? the highest of safety standards, this data storage is performed If the requisite underlying conditions for across-the-board by Service Provider Trusted Service Managers (SP-TSMs). acceptance and receipt of mobile payments have been created, They ensure secure, smooth connections between the card then together with the wide variety of opportunities available the issuer and an NFC smartphone. Services include adding virtual distinction between online and offline will vanish increasingly. card data to NFC-enabled SIM cards, and also managing cards One thing is certain: the cross-channel mindset has already arrived in the smartphone (blocking, deleting the card, etc.). Cellphones and every day we can see new solutions that allow cellphones to are becoming a central element for payments in applications, in penetrate existing offline processes. e-commerce and in brick-and-mortar retailing: always with and always on.

Bar codes or QR codes offer another way to link the virtual and real worlds. These applications can be used to scan in certain products via their bar code or a two-dimensional square About WIRECARD: Wirecard AG is one code using a cellphone to call up product details, the price and of the leading international provi­ availability in real time. These solutions can also be used to initiate ders of electronic payment and risk payment processes. management solutions. Worldwide, Wirecard supports companies from An activated Location-based tracking function together with various industries in their efforts to transaction-based loyalty and couponing programs allows automate their payment processes, to customers to benefit from attractive advantages in their favorite introduce innovative payment services stores. Mobile coupons, which customers can call up using their and to minimize fraud. Wirecard provides cellphone’s wallet, allow bricks-and-mortar retailers to inform their operators of mobile payment services registered customer about customized marketing campaigns: with vertically integrated ready-to-use special offers, collecting bonus points or combined multi-channel mobile wallets, contactless payments campaigns - the opportunities to link the online and offline worlds and prepaid card solutions leveraging know no limits. NFC and QR-Code technology.

3. Payment as the Point-of-Sale About the author: Christian von If cellphones are used as payment terminals for card payments Hammel-Bonten has almost a decade using an add-on device, then we talk about mobile POS or mPOS. of experience in the online payment mobile card readers are suitable for small companies for whom in­du­stry.­ From 2002 until 2009 he was processing card payments used to be too expensive. Or for responsible for Project Management solutions in which smartphones or tablets are already used, such with Munich-based Wirecard AG. as in mobile sales. These companies can acquire new customer Before returning to Wirecard in 2011 groups and benefit from spur-of-the-moment purchases by card- Christian worked for Clickandbuy, using customers. Card readers are also particularly interesting a Deutsche Telekom company. In his for larger sales partners, who can design the reader using their cur­rent role with Wirecard he is EVP corporate design, as offered by Wirecard. Telecommunications.

www.wirecard.com 24 Mobile Payments Market Guide 2013 THOUGHT LEADeRSHIP

Moven

Banking in context – How mobile is Meeting the future needs of customers reinven­ ting­ the bank account Moven has a fundamentally different view of where mobile fits within banking. Rather than just trying to shove internet banking In November 1993, the Stanford Federal Credit Union became onto a smaller screen, or a debit card in a mobile wallet, we're the first financial institution in the world to offer online banking. rethinking the way customers connect with their money and their By 2001, most financial institutions in the developed world bank. The future of banking customer relationships is in the digital offered a website and internet banking. However, those humble ability to deliver to customers real time, contextual information beginnings have now become something many could not have about their payment and spending behaviours directly to their imagined. The digital world is taking over and today, mobile is smartphones at the point-of-sale. This gives the customer the leading the way. feeling of control that has been lacking in traditional customer bank relationships. When they are informed, they feel in-control, For Moven, there is no place for bank branches in this digital allowing them to make smarter spending and saving decisions,

future. Very soon, one third of Americans will have used mobile self directing their behaviours towards a better sense of financial banking services. At current growth rates, within three years wellness and financial health. in most developed economies 50-60% of the population will conduct their primary day-to-day banking through a mobile phone At FinovateEurope 2013, where Moven won a Best in Show award, or tablet. Think of it this way. By 2016, the average customer will we gave a glimpse of how our digital bank account (powered by be using their phone for mobile banking or payments once a day, a smartphone) will dramatically change the perception of a 'bank' say 20-30 times a month on average. They’ll be using a tablet and bank utility in the next 5 years. Once customers start to feel or internet banking on a PC or some other screen seven to ten the immediacy of connection with their money, that the unique times a month. They’ll be visiting an ATM three times a month. Moven proposition offers then we will see an even faster pace of That makes around 400 digital interactions with a bank brand via erosion of physical artefacts - not just branches but plastic cards technology in a year. For most of the retail banking consumer base and cheque books too. When your dominant bank account is on in developed countries, this will translate to perhaps one visit to your phone, this will destroy the physical distribution layer just as a branch annually – but most won’t visit a branch at all. For the the iPod killed music stores and the Kindle/iPad/eBook killed the remainder of customers, the average will be two to three times a majority of bookstores. This is the game changer and we're only year. There will be some exceptions, but the majority of consumer just starting down that path today. It's actually an exciting time to behaviour will have shifted dramatically. be in banking.

At Moven we believe that a traditional bricks and mortar bank that The power of contextualisation is relying on just one visit or even three visits a year to provide The ability to provide real-time feedback on purchases and great service and build a relationship with its customers is in transactions into the customer’s immediate context at the point- deep trouble. Digitally-enabled competitors will have 400 times of-sale, where help and advice is best given, is real power of the the relationship power. With this in mind, we believe the rapid smartphone – one that has the ability to change behaviour and decline of the branch is inevitable. In the UK, there’s already half transform the very nature of banking. the number of branches than there was in 1990 and although

other markets are not experiencing quite the same rate of decline, With a Moven account, customers simply attach a contactless they’re certainly heading that way. We don’t believe branches hold sticker to their smartphone and they’re away. They can then pay any relevance for the future of retail banking. for goods using their smartphone and see their bank account balance before and after a purchase in real time on the screen. THOUGHT LEADeRSHIP Mobile Payments Market Guide 2013 25

Brett King, CEO and Founder, Moven

With the Moven solution customers can also see how much they’ve spent in a certain outlet over a specific period.

Imagine walking into a coffee shop on your way to work. Most people buy their daily cup quite unconscious of how much they are spending over a period of time. Sure, they may know that a cup of coffee is EUR 3 and a ham and cheese croissant is EUR 5, which will add up to EUR 8. But ask how much you spend on coffee and a croissant in a month and the answer would be more of a guess, maybe EUR 80 to EUR 90 a month. If you know exactly how much you have spent, say EUR 160 a month on coffee alone, you may be shocked.

When such information is presented live, real time, at the time payment is made, then it will be more likely to affect behaviour. This is a massive advantage compared to plastic and cash. Moven believes that this is where personal finance management is really going to come into its own. Real-time personal financial management is advice in context and at scale. It’s about helping customers to live their financial lives well, every day. That’s real advice. About MOVEN: Moven is a Healthier Way to Understand Your Money. Moven is a breakout new mobile direct retail banking concept that seamlessly brings life and money together for the mobile and social generation and helps them perform better at both. Based in New York City, Moven is currently in private beta release in the US.

About the author: Brett King is CEO and founder of Moven. He is widely considered the foremost global expert on retail banking innovation today and in 2012 was voted as American Banker's Innovator of the Year in 2012. King is also the best-selling author of ‘BANK 3.0’ and a renowned industry commentator and keynote speaker.

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The Paypers

Merchants take a stand in the mobile payments­ space

The growing popularity of mobile payments among consumers We are talking, of course, about the merchants and their growing in developed markets and beyond has led to the emergence of role in bringing mobile payments solutions to the mass consumer a fast-paced ecosystem where a number of players – ranging market. from banks and credit card networks to telecoms and technology companies – vie to establish a solid presence and capitalize as For merchants, mobile-enabled payments have the potential to be large a market share as possible. a total game-changer. Mobile devices – smartphones in particular - create a unique opportunity for them to engage consumers in To the question of why so many companies in large markets such commercial transactions using a device that (in most cases) their as the US and Western Europe are so keen on investing billions customers already have and love to use. As mobile-enabled

into mobile payment (and especially mobile wallet) solutions, the transactions have the potential to take place in-store, the mobile answer is simple. What these markets may still lack in transaction device becomes a true point of interaction between the retailer volumes, they make up for by being very dynamic, with technolo­ and the buyer, as well as a tool which can be used to deliver a gies still emerging and new business models still being trialled. better buying experience. Mobile thus emerges as a new channel Moreover, in terms of consumer and device sophistication, the US for merchants to learn what customers want and when, a crucial and Western Europe are mature markets. In the US alone, over aspect in developing and enhancing customer experience. 100 million Americans aged 13 and older are already smartphone subscribers (comScore, May 2012). In Europe, over 50% of mobile Mobile allows merchants to integrate & elevate phone owners in the five largest markets in the European Union - loyalty offerings France, Germany, Italy, Spain and the UK - now use a smartphone Mobile also has the potential to serve as a channel for merchants (ComScore, October 2012). to integrate and elevate key customer programs like offers and loyalty. The mobile channel allows them to customize the The fact remains, the potential for large-scale consumer adoption shopping experience for consumers, providing personalized of mobile payments is clearly there, given that mobile shoppers loyalty offerings based on prior shopping history and documented are provided with offerings attractive enough to convince them preferences, location-based alerts that pop on the screen when that paying via their mobile devices is truly faster, safer and more passing by certain physical locations, the possibility to carry convenient than using their plastic cards. out in-store inventory searches and price comparisons before making an actual purchase, etc. This indicates that merchants are Mobile payments can reshape the consumer starting to look at loyalty programs as more than simply a “buy X shopping experience amount - get one free” proposition and more about providing a One undeniable reality is the fact that mobile devices have come to personalized, end-to end experience. Mobile commerce provides play an increasingly important role as part of modern consumers’ a means for merchants to identify customers that may have been shopping experience. Therefore, it is little wonder that mobile largely anonymous, opening up the path to personalized offers devices increasingly have the potential to reshape the consumer and upsells based on preferences in addition to providing other experience of paying for products both remotely and inside actual, ways to drive loyalty and increased spending. physical stores. This brings into discussion a whole other category

of players, one which has risen to greater prominence over the As a testament to the growing importance of merchants in the past few years up to the point where it has become crucial in mobile commerce space, a recent MasterCard-commissioned the current and future evolution of mobile commerce services. study found that retailers across Europe predict the mobile THOUGHT LEADERSHIP Mobile Payments Market Guide 2013 29

Monica Gaza, Senior News Editor, The Paypers

phone is likely to overtake the physical store, website and call centre, as the single most important communication channel with customers by 2020. However, the same study found that only 3% of retailers believe the industry is currently keeping pace with consumer demands for multi-channel retail. To ensure they do not miss out on any opportunities, retailers were found to be ramping up investment in new technology solutions to keep pace with customer demand.

Merchants band together to develop proprietary m-payments offerings Merchant involvement is a mandatory for the success of any mobile wallet program. No such m-wallet offering will take off unless a high enough percentage of merchants offer it as a check- About THE PAYPERS: The Paypers is the out option for in-store buyers. In a clear signal that retailers are leading independent source of news and getting serious about capitalizing on their must-have presence analysis for professionals in the global in this space merchant-led initiatives are surfacing intent on payment community. Our products are doing precisely that. The US took the lead with the set-up of the created by payment experts and have Merchant Customer Exchange (MCX), an organization bringing a special focus on all major develop­ together a number of major local retailers - including giants such ments in payments-related industries as Target and Wal-Mart – which joined forces and announced including online and mobile payments, their intention to develop their own mobile payment offering for m-commerce, e-commerce, cards, web consumers. Later in the year, Germany-based Otto Group – one fraud & security and e-invoicing. of the leading mail order companies worldwide – announced the launch of a digital wallet service dubbed Yapital, which is set to About the author: Monica Gaza is Senior enable consumers to make payments in-store across multiple News Editor at The Paypers, the leading sales channels, mobile included. independent source of news and analysis for professionals in the global With the active involvement of merchants in the m-payments transaction services industry. Monica space, the fight to capture that ever-elusive consumer confidence has been actively involved in covering and drive consumers to use their mobile devices as payment tools mobile payments-related topics for four is about to reach a whole new level. It remains to be seen whether years now. She enjoys the dynamics of merchants will prove themselves better equipped than their the global mobile payments ecosystem competitors to deliver a fast, secure mobile payments proposition and is keen on tracking and analysing to users – or whether their involvement will make the already the latest developments in the field. fragmented m-payments ecosystem even more divided and a great deal more difficult to navigate. www.thepaypers.com 30 Mobile Payments Market Guide 2013 THOUGHT LEADERSHIP

Innopay

Mobile payments & contexts: changing Operating mobile payments in multiple channels also raises the checkout­ question of how to categorize those payment solutions. Often we see confusion as per the names used to define mobile payment Mobile payments are changing the checkout experience. This is solutions. Because of this, we developed what we call a ‘context valid for both in store transactions and for online ones. Payments, model’ to better identify and categorize them. Our model identifies once limited to passive instruments like cash, checks and cards, can solutions based on the relationships between the two parties now be also carried out with smartphones, which pack technologies involved and their relative location. that can be used for a variety of purposes, including marketing and identification ones. The pace of these developments is forcing Mobile payments, as we already anticipated, come in different merchants to embrace the challenge and exploit the opportunities flavours. Some of those have specific affinities with developed brought by these new technologies. countries while others have more affinity with emerging markets. In developed markets – surprisingly - mobile payments are still

In this article we aim to give an overview of the main mobile pay­ not as commonly used as in emerging countries, as a lack of ments propositions, how they are impacting the world of retail, standardization is limiting the commercial adoption. what are the main differences between mobile payments in advanced and emerging economies, and what global leaders can Developed markets: focus on in-store payments learn from the different examples. One of the most visible trends in mobile payments that can be identified when talking about developed countries is the focus on Both online and offline checkout experiences are evolving: the interaction between the consumer and the merchant at the technological innovations allow for new services and solutions point of sale (POS). to be integrated at the payment. The payment interaction is now

becoming a point of contact with the client, but the main challenge In these markets, higher standards of living enable the population for merchants is how to best use the technologies available. to have ready access to financial services (such as debit and credit By exploiting­ these possibilities, merchants are able to effectively cards, bank accounts and credit lines) and access to smartphone identify customers and better address them across channels, devices. The combination of these two factors enables companies offering clients tailored services. to develop compelling propositions for merchants and users to interact during the payment experience. One of the key success These new technologies allow more services to be included in the factors in this area is the fact that smartphones enable merchants checkout experience: coupons can be redeemed, loyalty points to develop interactive marketing campaigns to target users groups stacked, and they can be integrated in the payment procedure. based on information gathered via the mobile device. The device As mobiles can be used for both online and offline transactions, therefore becomes the tool used to 'close the loop' of marketing & more information about the user can be gathered, allowing for loyalty programs. better marketing campaigns.

Mobile devices are being also used to 'receive' or acquire the The term “multichannel” is also used more and more in the retail payment (merchant side). Over the past couple of years, various and marketing strategies of merchants. For these merchants companies developed based on cheap dongles used to swipe it is important to be able to identify which customer is new and credit cards, that once connected to the users’ own smartphone which customer is returning: to be successful you need to tailor become a cost effective alternative to expensive dedicated interactions with the customer accordingly. terminals. THOUGHT LEADERSHIP Mobile Payments Market Guide 2013 31

Alessandro Longoni, Consultant, Innopay

Developing markets: mobile payments as financial inclusion tools In emerging markets, unlike developed ones, banks have had a hard time reaching a good number of potential users. One of the main reasons for this is to be found in the high costs of setting up local branches in rural areas. The largely available and cheaper mobile network opened the opportunity for mobile operators to partner with financial services and offer basic financial services on mobile devices.

The game changer that led the 'mobile revolution' was the ability About INNOPAY: Innopay is an indepen­dent for users to top up their mobile phones and exchange airtime (or internat­ ional consulting firm specialized currency) with peers directly through the handset. This way, users in online & mobile pay­ments, e-identity solved the problem of having a bank account to transfer money to, and e-busi­ness. Innopay service portfolio especially for sending money back to families in rural areas. consists of: product & strategy develop­ ment, ven­dor & solution selection, scheme These payment services, originally developed to solve the peer development & project manage­ment and to peer problems, became also very popular to pay for goods M&A assessments. Innopay is a member and services without the need of cash. By enabling a faster, of the European Payments Consu­ l­ more secure checkout experience, mobile payment products ting Association (EPCA), a pan-European in emerging markets are therefore becoming agents for change, net­­work of payments consultancies. empowering the unbanked and enabling the fast, reliable We actively contribute to several other disbursement of funds from governments and NGOs. industry platforms.

Players that aim to become global leaders in the mobile payments About the author: Alessandro Longoni space have to keep in mind the differences in markets served is a consultant on online payments and and develop solutions that offer the best blend of services and related transaction services at Innopay. innovations for the context they are designed to. Local and After studying at ESCP Business School regional differences can be exploited to better tailor consumer in London, Alessandro gained additional services and lessons can be learnt from other regions and other international experience working at markets. Mobile payments have the opportunity to innovate and PayPal’s European headquarters in disrupt the way consumers interact with merchants and the way Luxem­bourg. Alessandro is focused on they spend, the time is ripe for players to succeed in this market mobile payments at Innopay, he has a keen and there is demand from consumers to embrace these products. interest in the startup scene and with We are only missing a global leader to develop a compelling Innopay organizes the yearly European proposition for clients to use. Payments Consultant Association Sum­ mit, the leading European payments event If you would like to read more about our analysis of the global where expert in the industry regu­larly mobile payments landscape, download our free Mobile Payments meet and ex-change ideas and opinions. 2013 report, available on our website: www.innopay.com/publications www.innopay.com 32 Mobile Payments Market Guide 2013 THOUGHT LEADERSHIP

Maverick China Research

Mobile Payment in China: Who's holding decision to move forward with this cooperation is banking on NFC the reins? becoming the dominant medium for mobile payment infrastructure in China. While there is indication that China is leaning towards The world of mobile payments is at an interesting stage not only NFC as the standard for contactless mobile payments, the in China, but worldwide. From every corner of the market, industry evidence is by no means powerful enough to say for certain that professionals preach of the imminent and unstoppable mobile it will be. payment revolution. Though China’s preparation for the mobile

payment industry happened at breakneck speed, it now stands at Earlier this year, Alipay, China’s largest third-party payment the edge of a tipping point, seemingly unsure how to take the next provider, announced the release of its own mobile wallet service for step over the edge. smartphones. The development is notable for the mobile payment industry – the mobile wallet app was not only a large improvement The Rapid Development of China’s Mobile Payment on the Alipay client app in terms of already existing services, it Market also expanded to encompass one of the most anticipated aspects The mobile payment industry’s speedy initial development seemed of the future of mobile payments, 020 (online-to-offline) payment. to be a propitious sign for rapid consumer acceptance of mobile Again, while an important development for the mobile payment payments in China. industry, the advancement is restricted as far as it is dependent on the emergence of a standardized infrastructure with which to In as short a period of time as approximately four years, China apply it to. readied itself for the mobile payment industry to take over: in 2009, China restructured its telecom operators and set up 3G networks; The Lead Role of the Mobile Network Operators in 2011, China issued its very first batch of third-party payment While this all seems very promising, it’s hard to say whether or providers and by year-end 2012 over 200 payment licenses had not China’s market is poised for the exponential growth that so been issued within China. 3G subscribers had grown to 88 million many are anticipating. MNOs, banking institutions, and third party for China Mobile, 76.5 million for China Unicom and 69 million for mobile payment providers have yet to coalesce in an attempt to China Telecom. By the end of 2012, China had 422 million mobile work together and make a big push in the mobile payment market. internet users, up 64.4 million from 2011 (CNNIC). Each sector has its own competitive advantage and specialized services it wants to be dominant in the emerging mobile payments Movement within the Mobile Payment Industry market. China UnionPay recently entered into cooperation with Dutch digital security company Gemalto to provide China with a secure China’s MNOs will make up the largest piece of the puzzle in mobile NFC ecosystem. According to a Gemalto survey, 93% of the push to get the mobile payment industry to the next stage. Chinese respondents worried about safety with regards to the MNOs are the entities on which consumers will base their largest deployment of a mobile payment infrastructure. According to our decisions regarding mobile phones, as they provide the networks own survey, 63% of Chinese consumers say increased security which are indispensible to the utilization of mobile payment would motivate online shopping overall. Taking these statistics technology, and decide which technologies will be implemented into consideration, the move by Chinese banking institutions to in their mobile handsets. At the moment, the market is looking address this concern appears to be a well-calculated decision. to China Mobile and China Unicom for a leadership in mobile payments that has still not been forthcoming up to this point. On the other hand, the prudence of this decision is largely contin­ gent upon the direction the market moves with regards to technical The current situation is akin to a horse race that’s about to start standards and preferred service providers. China UnionPay’s – third-party payment providers, service providers and banks are THOUGHT LEADERSHIP Mobile Payments Market Guide 2013 33

Casey Baumgartner, Analyst, Maverick China Research

the horses, and the MNOs are holding the starting pistol – the problem is the MNOs aren’t ready to shoot. If an industry sector makes a move before the race has started, it could stand to suffer a massive hit if the MNOs decide the race should go in another direction.

Take the case of China UnionPay’s recent cooperation with Gemalto - If China’s MNOs decide to cooperate with the banks on this, it could be a huge step forward for mobile payments, as it will force a move in the direction of a standard for the SIM cards being manufactured for mobile payment use. However, even if NFC does become the standard, if China’s MNOs decide they would prefer to partner with a different security provider for China’s mobile payment ecosystem, Gemalto and China’s banks will both lose out.

China Mobile was aggressively pursuing the 2.4GHz standard RF-SIM up until 2011, when it is widely believed government pres­ sure pushed it to join China’s other two MNOs in supporting the About MAVERICK CHINA RESEARCH: NFC standard. This kind of mutable behavior makes it difficult for Maverick China Research provides the industry to know which technologies and services will be the B2B market research and market ones to stay and which will be the ones to go. entry services for clients seeking opportunities in China. Maverick China There is certainly movement and growth in China’s mobile is the leading source of research and payment market. The belief that China’s mobile payment market market strategy in China's elec­tronic will see exponential growth in the near future, however, should be payment sector; areas of expertise taken with a grain of salt, and looked at with guarded optimism at include mobile payment, online payment, best. For the time being, China’s MNOs hold the gun that can start e-commerce, prepaid products, bank the race – and until they are ready to pull the trigger, the horses cards, remittances, and contactless will remain at the starting line. payments.

About the author: Casey Baumgartner is an analyst at Maverick Research China. His primary work is in the planning and production of market reports, as well as working on Maverick's custom projects. Casey is originally from San Francisco, California. He received his B.A. in International Politics from the University of California, San Diego.

www.maverickchina.com 34 Mobile Payments Market Guide 2013 THOUGHT LEADERSHIP

BayPay Forum

Next Mobile Payments Challenge? The Retailers Trans­­forming into mobile commerce What about the merchants? Like consumers, merchants too are experiencing a proliferation of solutions. With so many options Mobile devices have been around for a few decades but it is with readily available, sellers are unable to decide the best choice for the introduction of the iPhone and its rich, user friendly interface them. The flux of new options often means solutions which lack that the mobilization of everything was enabled. The convergence in maturity, contributing to an even more difficult decision for of mobile devices and ubiquity of internet access resulted in a merchants. What are merchants concerned with? The answer new trend toward mobile transactions. Gartner and McKinsey see can be broken down into an essential question: what will help me an expected USD 545 billion generated through mobile payment make the most money while spending the least money? transactions in 2015 up from USD 60 billion in 2012. And most of this money is coming from tablets - an Adobe Systems study The merchant has three primary concerns: increased revenue, found that 55% of tablet users use their device to buy products decreased cost, and improved customer satisfaction. The first two

while only 28% of transactions are completed via smartphone. make sense when we think about the essential question discussed earlier but why is the customer experience such a high priority? It is clear that we are on our way to more mobile transactions but Simple - engaging the consumer in such a way that will bring them what does this mean? What challenges are we going to face as back again and again guarantees a stable source of revenue. we make this rapid large-scale transition to mobile exchange? Mobile has provided a new channel for merchants to know what Before we begin, let’s try and understand the process of a mobile customers want and when, a crucial aspect in developing the transaction. There are four parties involved in this process: the best customer experience. When customers learn about or buy buyer on one side, the seller on the other, the service provider products via their mobile devices, retailers can understand their providing the means of transaction and the regulator smoothing buying behaviors and orient themselves to align with the emerging the kinks of the process. All of these parties will be facing some patterns. challenges in the future which this report will attempt to examine. The Service Providers The Consumers Service providers (banks are in this category) naturally will have Let’s start first with the challenges on the consumer side. the biggest burden as companies, start-up and established Consumers are constantly being bombarded with new, different companies, venture into the opportunity-rich world of mobile solutions designed to make every aspect of their lives easier. payments. The biggest problem of these institutions will be to stay Cost and convenience are important in terms of deciding the afloat among the thousand other companies striving to succeed appropriate solution but point of adoption sites are equally as as well as to compete with successful companies like Square important. Consumers will not use a product if merchants can’t or who have a vertical hold on mobile payments. Why is Square won’t support it. Take a look at Google Wallet and its “lackluster so successful? Square has sold not only a simple product that adoption” of the product’s first generation using NFC. Consumers turns any iPhone into a point-of-sale terminal but an attractive will have to decide but it’s up to the service providers to either business model that has largely impacted the rest of the industry. solve a very relevant problem (security, for example), or provide They’ve managed to disrupt the status quo by creating an entire an extensive (but not too extensive to keep it simple) range of new category of merchants - anyone with a Square dongle and services whose variation will appeal to more people. an iPhone can make a transaction. The challenge for service providers competing with established players will be to change the architecture of their system to enable much more innovation and to build platforms for any payment to go through this system. THOUGHT LEADERSHIP Mobile Payments Market Guide 2013 35

Daniel Chatelain, Managing Director, The BayPay Forum

Even more than staying alive, service providers want to look the best. To do that, they will need some element to incentivize people to adopt the technology. As the service provider’s primary goal is to bring value to the merchant-consumer relationship, they must constantly be aware of the challenges facing merchants and consumers. And it all points to the consumer experience. It’s important to make the payment transaction easier, cheaper and faster, so service providers will need to take into consideration the entire payments experience in order to gain an advantage in the mobile market which is where mobile commerce comes into play.

The Regulators The party in charge of regulating the payment transaction process About BAYPAY FORUM: The BayPay Forum will also experience challenges. If mobile wallets take hold and is a payment association based in the the money stays within them, disintermediation occurs (the Silicon Valley and focused on trends process of excluding banks from the equation) and the problem and innovations in the payment industry. of liability surfaces if the money disappears or fraud occurs. The group aims to connect payment Evidently, regulation is crucial with the growing number of mobile professionals on a variety of topics, transactions to avoid disintermediation but when should it start? including mobile payments, wallets and Too soon and innovation is killed, preventing the growth of NFC, through personalized face-to-face potential mobile moguls who just can’t pay the expense, as in the forum discussion. case of Obopay in India. But too late and consumers lose faith in the service provider’s system, resulting in situations like Square v. About the author: Daniel Chatelain is Illinois. a payment industry executive focused on innovation in commerce and sitting Conclusion on the board of directors of emerging As we can see with the capabilities of mobile devices and the companies. He started The BayPay Forum number of innovative companies providing compelling solutions, to help foster innovation in payment and it’s not about mobile payments anymore, it’s about mobile com­ commerce. The organization gathers merce. Mobile payments are well underway and the process of today over 6,000 executives from over these transactions has been clearly defined - the challenge no 2,500 different companies and organizes longer lies in the technology to develop this. Instead, we need to events for people to understand new focus on mobile commerce and creating innovative and interesting trends and network with peers. business models for service providers to attract merchants and consumers. www.baypayforum.com company profiles company profiles Mobile Payments Market Guide 2013 37

Company 2Checkout Website https://www.2checkout.com Service provider type PSP Geographical presence Regional - Europe, Asia-Pacific, North/Latin America

Company 3V Transaction Services Website http://www.3v.ie Service provider type Mobile payments provider / PSP Geographical presence Regional - Europe

Company Absa Group Website http://www.absa.co.za/Absacoza/ Service provider type Financial institution Geographical presence Local - South Africa

Company Accumulate Website http://www.accumulate.se/webb/me/index.jsp Service provider type Mobile payments provider Geographical presence Regional - Europe, Asia-Pacific, Middle East/Africa

Company Aconite Website http://www.aconite.net Service provider type Mobile financial technology company Geographical presence Regional - Europe, Asia-Pacific

Company Admeris (now SALT Technology) Website http://www.salt.com/technology Service provider type Mobile payments provider Geographical presence Regional - North/Latin America

Company Advanced Merchant Solutions Website http://www.advancedmerchantsolutions.net Service provider type Mobile POS Geographical presence Regional - North/Latin America

Company Alcatel-Lucent Website http://www.alcatel-lucent.com Service provider type Technology manufacturer Geographical presence Regional - Europe, North/Latin America

Company Alfa-Bank Website http://alfabank.com Service provider type Financial institution Geographical presence Regional - Europe

Company Allied Wallet Website https://www.alliedwallet.com Service provider type Mobile wallet / Mobile payments provider Geographical presence Regional - Europe, North/Latin America, Asia-Pacific 38 Mobile Payments Market Guide 2013 company profiles

Company Allopass Website http://www.allopass.com/us Service provider type Direct operator billing (via premium SMS) Geographical presence Global

Company Ally Bank Website http://www.ally.com Service provider type Financial institution Geographical presence Local - US

Company Amazon Payments Website https://payments.amazon.com/sdui/sdui/index.htm Service provider type PSP Geographical presence Local - US

Company Amdocs Website http://www.amdocs.com/Pages/HomePage.aspx Service provider type Direct operator billing services provider/ Mobile payments provider Geographical presence Global

Company Anywhere Commerce (formerly HomeATM) Website http://www.anywherecommerce.com Service provider type Mobile commerce company Geographical presence Local - Canada

Company ANZ Bank Website http://www.anz.com/personal/ Service provider type Financial institution Geographical presence Global

Company Apigee Website http://apigee.com/about/ Service provider type Technology manufacturer Geographical presence Regional - Europe, North/Latin America, Asia-Pacific

Company Apliman Technologies Website http://www.apliman.com Service provider type Technology manufacturer Geographical presence Global

Company App Ninjas Website http://www.appninjas.com/about Service provider type Mobile POS Geographical presence Local - US

Company Apriva Website http://www.apriva.com Service provider type Mobile commerce company Geographical presence Regional - North/Latin America company profiles Mobile Payments Market Guide 2013 39

Company Asseco SEE Website http://asseco.com/see/offer/mobile-banking-and-authentication/ Service provider type Mobile financial technology company Geographical presence Regional - Europe

Company AT&T Website http://www.att.com Service provider type MNO Geographical presence Global

Company Atos Origin Website http://atos.net/en-us/ Service provider type Technology company Geographical presence Global

Company Atos Worldline Website http://www.atosworldline.com/en/2/Profile.html Service provider type Mobile financial tecnology company/ Mobile security services provider Geographical presence Global

Company Banco Sabadell Website http://www.bancsabadell.com/cs/Satellite/SabAtl/Particulares/1191332204474/en/ Service provider type Financial institution Geographical presence Regional - Europe

Company Banglalink Website http://www.banglalinkgsm.com/main.php Service provider type MNO Geographical presence Local - Bangladesh

Company Bango Website http://bango.com Service provider type Direct operator billing services provider Geographical presence Regional - Europe, North/Latin America

Company Banno Website http://banno.com Service provider type Mobile financial technology company Geographical presence Local - US

Company BB&T Website http://www.bbt.com/bbtdotcom/online-services/mobile-banking/default.page Service provider type Mobile financial technology company Geographical presence Local - US

Company BBVA Compass Website http://www.bbvacompass.com/mobile-banking/ Service provider type Financial institution Geographical presence Local - US 40 Mobile Payments Market Guide 2013 company profiles

Company Beanstream Internet Commerce Website http://www.beanstream.com Service provider type Mobile POS Geographical presence Regional - North/Latin America

Company Belgacom Website http://www.belgacom.com/be-en/splash/Sp_Splash.page?forward=/ Service provider type MNO Geographical presence Regional - Europe

Company Bell ID Website http://www.bellid.com/solutions/mobile Service provider type Technology company / mobile security services provider Geographical presence Global

Company Bhati Airtel Website http://www.airtel.in Service provider type MNO Geographical presence Regional - Asia-Pacific, Middle East/Africa

Company Billing Tree Website http://www.mybillingtree.com/mobile-payment/ Service provider type Mobile payments provider Geographical presence Local - US

Company BilltoMobile Website http://www.billtomobile.com Service provider type Direct operator billing services provider Geographical presence Global

Company Blackhawk Network Website http://www.blackhawknetwork.com Service provider type Mobile wallet / mobile payments provider Geographical presence Regional - North/Latin America, Europe

Company Bluepoint Solutions Website http://www.bluepointsolutions.com Service provider type Mobile financial technology company Geographical presence Local - US

Company BlueVia Website http://bluevia.com/en/home/B Service provider type Technology manufacturer Geographical presence Local - Spain

Company Boku Website http://www.boku.com Service provider type Direct operator billing services provider Geographical presence Regional - North/Latin America, Europe, Asia-Pacific company profiles Mobile Payments Market Guide 2013 41

Company BookIT Oy Website http://www.bookit.net Service provider type Mobile financial technology company Geographical presence Regional - Europe, North/Latin America, Asia-Pacific

Company Boom Financial (formerly m-Via) Website http://useboom.com Service provider type Mobile money transfer provider Geographical presence Local - US

Company Borica Bankservice Website http://www.bobs.bg/index-en.html Service provider type Financial institution Geographical presence Local - Bulgaria

Company boxPAY Website http://www.boxpay.com/index.php Service provider type Direct operator billing Geographical presence Regional - Europe, Middle East/Africa, North/Latin America

Company BPC Banking Technologies Website http://www.bpcbt.com Service provider type Mobile money transfer provider / mobile payments provider Geographical presence Global

Company Braintree Website https://www.braintreepayments.com/mobile-payment-processing Service provider type Mobile commerce company Geographical presence Regional - North/Latin America, Europe

Company Bump Pay Website https://bu.mp Service provider type Mobile financial technology company Geographical presence Local - US

Company Cachet Financial Solutions Website http://cachetfinancial.com/products/select-mobile/ Service provider type Mobile financial technology company Geographical presence Local - US

Company Calpian Website http://www.calpian.com Service provider type Payment processor Geographical presence Local - US

Company Capgemini Website http://www.capgemini.com Service provider type Mobile payments provider Geographical presence Regional - North/Latin America, Europe, Asia-Pacific 42 Mobile Payments Market Guide 2013 company profiles

Company Capital One Website http://www.capitalone.com/online-banking/mobile/ Service provider type Financial institution Geographical presence Regional - Europe, North/Latin America

Company Carta Worldwide Website http://www.cartaworldwide.com/solutions/ Service provider type Mobile financial technology company Geographical presence Regional - North/Latin America, Europe, Middle East/Africa

Company CashFlows Website http://www.cashflows.com Service provider type Mobile commerce company / mobile security services provider Geographical presence Local - UK

Company Cashlog (part of Buongiorno S.p.A) Website http://www.cashlog.com/home Service provider type Mobile commerce company Geographical presence Regional - North/Latin America, Europe, Middle East/Africa

Company CASSIS International Website http://www.cassis-intl.com Service provider type Mobile financial technology company Geographical presence Regional - Europe, Asia-Pacific

Company CellPoint Mobile Website http://www.cellpointmobile.com Service provider type Mobile payments provider Geographical presence Regional - Europe, North/Latin America

Company Cellulant Website http://www.cellulant.com Service provider type Mobile commerce company Geographical presence Regional - Middle East/Africa

Company Cellum Website http://www.cellum.com Service provider type Mobile security services provider Geographical presence Regional - Europe, North/Latin America, Asia-Pacific

Company ChamsMobile Website http://www.chamsplc.com/web/pages/ChamsMobile-Limited.html Service provider type Mobile financial technology company Geographical presence Regional - Middle East/Africa

Company CHARGE Anywhere Website http://www.chargeanywhere.com Service provider type Mobile payments Geographical presence Local - US company profiles Mobile Payments Market Guide 2013 43

Company charismathics Website http://www.charismathics.com Service provider type Mobile security Geographical presence Regional - North/Latin America, Europe

Company Chess iX Website http://www.chess-ix.com Service provider type Technology company Geographical presence Local - Netherlands

Company China Mobile Website http://www.chinamobileltd.com/en/global/home.php Service provider type MNO Geographical presence Local - China

Company China Telecom Website http://en.chinatelecom.com.cn/corp/ Service provider type MNO Geographical presence Regional - Asia-Pacific, Europe, North/Latin America

Company China Unicom Website http://eng.chinaunicom.com Service provider type MNO Geographical presence Local - China

Company Clutch Mobile Website https://www.clutchmobile.com/features/overview Service provider type Mobile security services provider Geographical presence Local - US

Company Coherent+ Website http://www.coherent.com Service provider type Technology manufacturer Geographical presence Regional - Europe, North/Latin America, Asia-Pacific

Company Commercialbank of Qatar Website http://www.cbq.com.qa Service provider type Financial institution Geographical presence Local - Qatar

Company Commonwealth Bank Website http://www.commbank.com.au Service provider type Financial institution Geographical presence Regional - Asia-Pacific, Europe, North/Latin America

Company Computer Services Inc. Website http://www.csiweb.com/AboutUs/Overview.aspx Service provider type Mobile financial technology company Geographical presence Local - Japan 44 Mobile Payments Market Guide 2013 company profiles

Company CoCoNet The CoCoNet Group is a market-leader for Electronic Banking solutions for corporate customers. We provide customised software products for international finance portals, mobile solutions and banking servers. Our customers are banks with an international approach, large multi-national companies, and service providers. Company website http://www.coconet.de Head office Steinhof 5 40699 Erkrath Germany Regional office(s) Warsaw, Poland Bucharest, Romania Geographical presence Europe Contact details / contact person Bernd Grossmann, Head of International Business Developement Email address: [email protected] Telephone: +49 211 249020 Service provider type Mobile financial technology company (includes m-banking) Target market Financial institutions Member of industry associations SWIFT, Verband Deutscher Treasurer (VDT), TeleTrust Deutschland e.V., IT Security Association, and intiatives Deutsche Kreditwirtschaft (DK) Partners Apple, Microsoft, Google, Blackberry, SWIFT, EBICS, EPC Top initiatives / customer MULTIVERSA MBS Mobile Banking System, the multi-bank corporate banking solution on tablets references for financial managers, treasures and professional electronic bankers. MULTIVERSA IFP App and MULTIVERSA EBICS App are allready well established smartphone apps for coporate banking in Europe: http://www.coconet.de/Products/for-banks/multiversa UniCredit, mobile eBanking app for corporate customer: https://itunes.apple.com/de/app/uc-ebanking-app/id499545157?mt=8 Active since 1984 Services Type of products / services Mobile banking applications for corporate customers for smartphones and tablets, mobile provided dashboard applications, electronic banking portal, payment initialisation, payment authorisation, distributed digital signature, cash management, balance and transactions reporting, BTR, account statements, liquidity management, cash pooling, multi-bank accesses, integrated information from any data source, mobile overlay portal, web service-based integration options Core services International e-banking solutions for banks, corporates and service providers, high-end portal solutions, mobile banking, bank servers, online and offline customer systems, domestic and international payment transactions, payment factory for universal format processing, cash management, balance and transaction reports, BTR, account statements, liquidity planning, cash pooling, forecasting, trade finance, virtual accounts Unique selling points (USPs) CoCoNet’s mobile applications for corporate customers combine broad banking functionality, highest user-friendliness and latest security methods in one product. The solutions are separately developed for different native platforms (iOS, Android, Windows 8, Blackberry). They are internationally usable with many languages and the support of local payment standards and formats. In addition, our products include many options for recognising our customer’s corporate identity. Thanks to the strategy of standard product solutions CoCoNet offers financial institutions benefits like short time-to-market, continuous product development, years of practical experience and reliable security certificates. Pricing model Software-licences Other services Full service for financial institutions company profiles Mobile Payments Market Guide 2013 45

Technology Technology partners Apple, Google, Microsoft, BlackBerry, IBM, Oracle, SAP, SUN Microsystems Core technology underlying your Web services, QR codes, mobile networks, WiFi, OpenSSL, email company’s mobile offering Authentication technology used Different technologies supported (e.g. public & private key mechanism, username & password). Others are implemented as required. Mobile applications Phone memory App distribution Through providing bank / Downloadable in public app stores & markets Fraud prevention measures Jailbreak detection, data encryption additional to encryption offered by mobile OS, certificate validation, distributed signatures, 2048-bit RSA security standard, PKCS#12 standard Fraud prevention partners TÜV Rheinland, Germany

Company Comviva Website vhttp://www.mahindracomviva.com Service provider type Mobile financial technology company (includes m-banking) Geographical presence Global

Company Confidex Website http://www.confidex.com Service provider type Technology manufacturer Geographical presence Global

Company Corethree Website http://www.corethree.net Service provider type Mobile payments provider Geographical presence Local - UK

Company CorFire Website http://www.corfire.com Service provider type Mobile financial technology Geographical presence Regional - North/Latin America, Europe

Company Corporation Bank Website http://corpbank.com Service provider type Financial institution Geographical presence Local - India

Company CQR Payment Group Website http://www.cqrpayments.com Service provider type Mobile POS Geographical presence Regional - Europe

Company Crealogix Website http://www.crealogix.com/en/ Service provider type Mobile financial technology company Geographical presence Regional - Europe 46 Mobile Payments Market Guide 2013 company profiles

Company Credit Agricole Website http://www.credit-agricole.com/en Service provider type Financial institution Geographical presence Global

Company Credorax Website http://www.credorax.com Service provider type Payment processor Geographical presence Global

Company Creova Website http://creova.com/index.php/contenu/28/32/0/about-creova Service provider type Mobile financial technology company Geographical presence Regional - North/Latin America, Middle East/Africa

Company C-SAM Website http://www.c-sam.com Service provider type Mobile financial technology company Geographical presence Regional - North/Latin America, Asia-Pacific

Company CSI Enterprises Website https://www.globalvcard.com Service provider type Financial institution Geographical presence Regional - North/Latin America

Company Daily Systems Website http://dailysystems.com/index.php/company Service provider type Technology manufacturer Geographical presence Local - US

Company Danske Bank Website http://www.danskebank.com/en-uk/Pages/default.aspx Service provider type Financial institution Geographical presence Regional - Europe

Company DBS Bank Website http://www.dbs.com/home/Pages/default.aspx Service provider type Financial institution Geographical presence Global

Company descartes Website https://www.descartes.com Service provider type Technology manufacturer Geographical presence Regional - North/Latin America

Company Deutsche Telekom Website http://www.telekom.com/home Service provider type MNO Geographical presence Regional - North/Latin America, Europe, Asia-Pacific

48 Mobile Payments Market Guide 2013 company profiles

Company DataCash Founded in 1996, DataCash Group Ltd (part of MasterCard Incorporated) provides multi-channel global payment processing services and advanced fraud prevention and risk management solutions to merchants and banks. DataCash combines smart thinking and an end-to-end solution to help its customers transcend the complexities and expense associated with payment processing. Company website www.datacash.com Head office DataCash Ltd. 71 Kingsway, London, WC2B 6ST, United Kingdom. Regional office(s) UK Geographical presence Global Contact details / contact person Agata Sagan, Marketing Manager Email address: [email protected] Telephone: +44 (0) 207 421 9280 Service provider type Payment processor Mobile security, fraud and / or e-identity services provider Mobile POS (mPOS) payments company Target market Merchants / Retailers, Acquirers, Partners Member of mobile industry Vendorcom, BRC, IMRG associations and intiatives Partners This information can be disclosed on request Top initiatives / customer Customer self check-out mobile payment app for pubs, bars and restaurants - MyCheck references (https://mycheckapp.com/uk/) and YPlan - a mobile app that gives users access to exclusive sold out or by invitation only events. The customer selects the event they want and then securely books and pays for the ticket in a simple 2 tap process (http://yplanapp.com/) Active since 1996 Services Type of products / services E-commerce and in-store payments, mobile wallets, mobile online payments, mobile POS, provided m-payment enabling technology, mobile optimised Hosted Payment Pages, in-app payments Core services Multi-channel (e-commerce, mobile, in store) global payment processing services and advanced fraud prevention and risk management solutions offering mobile optimised Hosted Payment Pages Unique selling points (USPs) Advanced technology from DataCash enables customers to accept and process transactions in over 177 currencies, from over 45 payment brands across e-commerce, m-commerce channels and cardholder present channels – with the security and confidence of tools tailored to meet exacting and expanding business needs. DataCash is connected to over 120 acquiring banks globally. Pricing model Per transaction Other services Alternative Payment Methods, recurring payments, tokenisation, split shipment, PCI compliant services, Dynamic Currency Conversion Technology Technology partners DataCash’s services can be used by any mobile platform provider. Please ask for our partnership program. Core technology underlying your Hosted payment pages, In-app payment service, Payment API, NFC, QR Codes, Wallet solution, company’s mobile offering Authentication technology used 3D Secure, Address verifications services, CNP transactions, Card Verification Value (CVV), Bin lookup, Geo-location Checks, Device Fingerprint, Payer Authentication, Velocity Rules – Purchase Limit Rules, White list/black list database, KYC – Know Your Customer Mobile applications DataCash’s services can support all application types App distribution DataCash’s services are agnostic to the distribution method Fraud prevention measures Full Verification Tools, Real-time & near real-time screening of all card and alternative payment types, +130 Rich Data Capture & Checks, +350 Complex Rules specific to Industry, Behavioural Analytics, Device ID, Dynamic Web-Based User Interface, Full Outsource Fraud Management inclusive of Screening Reviews, Sophisticated Fraud Modelling, Analytics & Reports Fraud prevention partners DataCash is integrated into multiple third party fraud prevention partners including but not limited to: 192.com, Google Maps, Perseuss, MasterCard, Electoral roll. company profiles Mobile Payments Market Guide 2013 49

Company DeviceFidelity Website http://www.devicefidelity.com Service provider type Technology manufacturer Geographical presence Local - US

Company Diebold Website http://www.diebold.com Service provider type Mobile financial technology company Geographical presence Global

Company Digby Website http://www.digby.com Service provider type Mobile commerce company Geographical presence Local - US

Company Digicel Website http://www.digicelgroup.com Service provider type MNO Geographical presence Regional - North/Latin America, Asia-Pacific

Company DigiMo Website http://digimo.biz Service provider type Technology manufacturer Geographical presence Global

Company Direct Capital Website http://www.directcapital.com Service provider type Mobile payments provider Geographical presence Regional - North/Latin America, Europe

Company Discover Website https://www.discover.com Service provider type Payment processor Geographical presence Global

Company DOCOMO Website http://www.nttdocomo.co.jp/english/ Service provider type MNO Geographical presence Regional - Asia-Pacific, Europe, North/Latin America

Company DonRiver Website http://www.donriver.com Service provider type Technology manufacturer Geographical presence Regional - North/Latin America, Europe, Asia-Pacific

Company Doxo Website https://www.doxo.com/business Service provider type Technology manufacturer Geographical presence Local - US

company profiles Mobile Payments Market Guide 2013 51

Company DIMOCO Europe GmbH DIMOCO is a leading mobile operator payment provider & offers products allowing companies to bill digital goods via mobile phone bills in Europe. With these products DIMOCO provides mobile payment aggregators and various content/service providers with a broad portfolio of all available mobile operator payment technologies (direct carrier billing and premium sms), a direct connectivity to mobile network operators, traffic handling and one-off plus subscription models. Company website www.dimoco.eu Head office Campus 21, Europaring F15/302 2345 Brunn am Gebirge Austria Regional office(s) Austria, Germany, Switzerland, Croatia, Hungary, Czech Republic, Serbia Geographical presence Europe Contact details / contact person Email address: [email protected] Telephone: +43 1 33 66 888-0 Service provider type Payment processor Mobile wallet / mobile payment provider Direct operator billing services provider Target market Digital goods companies / web merchants, partners & resellers looking for direct connection in the DIMOCO countries Member of industry associations N/A and intiatives Partners MNOs Top initiatives / customer DIMOCO is a favourite mobile payment partner for many different branches, such as online media, references mobile entertainment, payment aggregators and many more. Active since Founded in the year 2000, DIMOCO was one of the pioneers in the mobile business area and one of the first companies with a technical connection to mobile network operators. Services Type of products / services Mobile operator payment (direct carrier billing + premium sms) provided Core services Mobile operator payment products and infrastructure: Premium sms and direct carrier billing, traffic handling through our gateways, direct connectivity to mobile network operators in Europe, various business models, e.g. one-off or subscription billing models. Unique selling points (USPs) DIMOCO offers attractive payouts, a wide coverage, direct connections to mobile network opertors, a market know-how with more than 13 years of mobile payment experience and is a well‑known innovative business partner. Pricing model Transaction based: one-off, subscription-based Complete processing of one-off and subscription payments with all additional functionalities such as top-down, down-grade, split and retry billing in different languages and currencies in accordance with the local tax regulations. Other services N/A Technology Technology partners Mobile network operators Core technology underlying your Premium SMS, direct carrier / WAP / mobile web / WIFI billing company’s mobile offering Authentication technology used Via mobile channel (used technologies: sms, wap/mobile web) Mobile applications Mobile operator / phone based, no app needed with mobile operator payment App distribution N/A Fraud prevention measures Highest technical security thanks to carrier-grade infrastructure and VPN connections between DIMOCO and network operators. Low fraud risk due to balance enquiries made to network operators. No settlement risk for the content provider. Fraud prevention partners N/A 52 Mobile Payments Market Guide 2013 company profiles

Company Dwolla Website https://www.dwolla.com Service provider type Mobile money transfer provider Geographical presence Local - US

Company DZ Bank Website https://www.dzbank.de Service provider type Financial institution Geographical presence Local - Germany

Company E*TRADE Website https://us.etrade.com/home Service provider type Mobile payments provider Geographical presence Local - US

Company Econet Wireless Website http://www.econetwireless.com Service provider type MNO Geographical presence Regional - Europe, Middle East/Africa, Asia-Pacific

Company E-Debit Global Corporation Website http://www.edebitglobal.com Service provider type Mobile commerce company Geographical presence Local - Canada

Company EIB (Emirates Islamic Bank) Website http://www.emiratesislamicbank.ae Service provider type Financial institution Geographical presence Local - UAE

Company Elavon Website http://www.elavon.com Service provider type Mobile payments provider Geographical presence Global

Company eLayaway Website http://www.elayaway.com Service provider type Technology manufacturer Geographical presence Local - US

Company eLeader Website http://www.eleader.us/home Service provider type Mobile financial technology company Geographical presence Regional - North/Latin America, Europe

Company Element Payment Services Website http://www.elementps.com Service provider type Mobile security services provider Geographical presence Local - US company profiles Mobile Payments Market Guide 2013 53

Company Emida Website http://www.emida.net Service provider type Mobile wallet/mobile payments provider Geographical presence Regional - North/Latin America, Middle East/Africa, Asia-Pacific

Company e-Nabler Website http://www.emobilepos.com Service provider type Technology manufacturer Geographical presence Local - US

Company eNational Payments Website http://www.linkedin.com/company/enational-payments Service provider type Technology manufacturer Geographical presence Local - US

Company Encore Payment Systems Website http://www.encoreps.com Service provider type Technology manufacturer Geographical presence Local - US

Company Ensenta Website http://ensenta.com Service provider type Mobile security services provider Geographical presence Local - US

Company Enstream Website http://www.enstream.com Service provider type Mobile payments provider Geographical presence Local - Canada

Company Equinox Payments Website http://www.equinoxpayments.com Service provider type Technology manufacturer Geographical presence Local - US

Company eServGlobal Website http://www.eservglobal.com Service provider type Mobile payments provider Geographical presence Local - France

Company Eurobits Website http://www.eurobits.es/English/index.html Service provider type Mobile financial technology company Geographical presence Local - Spain

Company Everything Everywhere Website http://explore.ee.co.uk Service provider type MNO Geographical presence Local - UK 54 Mobile Payments Market Guide 2013 company profiles

Company EVO Merchant Services Website https://www.goevo.com Service provider type Mobile financial technology company Geographical presence Regional - North/Latin America

Company Fifth Third Processing Solutions Website https://www.53.com/site Service provider type Financial institution Geographical presence Local - US

Company FIME Website http://www.fime.com/overview.html Service provider type Mobile security services provider Geographical presence Global

Company FI-MOBILE Website http://fi-mobile.com Service provider type Mobile financial technology company Geographical presence Local - US

Company Firethorn Website http://www.firethorn.com Service provider type Mobile commerce company Geographical presence Local - US

Company First National Bank (South Africa) Website https://www.fnb.co.za Service provider type Financial institution Geographical presence Local - South Africa

Company First Tennessee Bank Website https://www.firsttennessee.com Service provider type Financial institution Geographical presence Local - US

Company FIS Website http://www.fisglobal.com/products-epayment-mobilepayments Service provider type Mobile financial technology company Geographical presence Global

Company Flash Valet Website http://web.flashvalet.com Service provider type Mobile payments provider Geographical presence Regional - North/Latin America

Company FlexiGroup Website http://www.flexigroup.com.au/phoenix.zhtml?c=206388&p=irol-home Service provider type Mobile POS Geographical presence Regional - Europe, Asia-Pacific company profiles Mobile Payments Market Guide 2013 55

Company Flexion Website http://flexionmobile.com Service provider type Mobile payments provider Geographical presence Local - UK

Company Flint Website http://www.flint.com Service provider type Mobile payments provider Geographical presence Local - US

Company Flint Telecom Website http://www.flinttelecomgroup.com Service provider type MNO Geographical presence Regional - Europe, North/Latin America

Company FNB Website https://www.fnb-online.com Service provider type Financial institution Geographical presence Local - US

Company Fortumo Website http://fortumo.com Service provider type Direct operator billing services provider Geographical presence Regional - Europe, North/Latin America

Company France Telecom Website http://www.orange.com/en/home Service provider type MNO Geographical presence Global

Company Fundamo Website http://www.fundamo.com/index.shtml Service provider type Mobile payments provider Geographical presence Global

Company Fundtech Website http://www.fundtech.com Service provider type Mobile payments provider Geographical presence Regional - North/Latin America, Europe, Middle East, Asia-Pacific

Company Garanti Bank Website http://www.garanti.com.tr/en Service provider type Financial institution Geographical presence Global

Company Giesecke & Devrient Website http://www.gi-de.com/en/index.jsp Service provider type Mobile security services provider Geographical presence Global 56 Mobile Payments Market Guide 2013 company profiles

Company Giftango Website http://www.giftango.com Service provider type Mobile commerce company Geographical presence Regional - Europe, Asia-Pacific, North/Latin America

Company Globacom Website http://www.gloworld.com/home2.asp?usertype=2 Service provider type MNO Geographical presence Global

Company GlobalCharge Website http://www.globalcharge.com/android/ Service provider type Technology manufacturer Geographical presence Global

Company Halifax Website http://www.halifax.co.uk/home/home.asp Service provider type Financial institution Geographical presence Local - UK

Company Handpoint Website http://www.handpoint.com Service provider type Mobile POS Geographical presence Regional - Europe

Company Hang Seng Bank Website http://bank.hangseng.com/1/2/home Service provider type Financial institution Geographical presence Local - China

Company HDFC Bank Website http://www.hdfcbank.com Service provider type Financial institution Geographical presence Local - India

Company Heartland Bank Website http://www.hbtbank.com Service provider type Financial institution Geographical presence Local - US

Company Heartland Payment Systems Website http://www.heartlandpaymentsystems.com Service provider type Payment processor Geographical presence Local - US

Company HSBC Website http://www.hsbc.com Service provider type Mobile financial services company Geographical presence Global company profiles Mobile Payments Market Guide 2013 57

Company Hybrid Paytech Website http://www.hybridpaytech.com/Default/default_en_ca.aspx Service provider type Mobile payments provider Geographical presence Local - Canada

Company hyperWALLET Website http://www.hyperwallet.com Service provider type Mobile commerce company Geographical presence Global

Company ICICI Bank Website http://www.icicibank.com Service provider type Financial institution Geographical presence Local - India

Company ID Tech Website http://www.idtechproducts.com/products/mobile-readers.html Service provider type Technology manufacturer Geographical presence Regional - North/Latin America, Asia-Pacific

Company ImpulsePay Website http://www.impulsepay.com Service provider type Direct operator billing services provider Geographical presence Local - UK

Company Ingenico Website http://www.ingenico.com/en/ Service provider type Technology manufacturer Geographical presence Global

Company Intuit Website http://network.intuit.com Service provider type Mobile payments provider Geographical presence Regional - North/Latin America, Europe, Asia-Pacific

Company Iris Wireless Website http://www.iriswireless.com Service provider type Mobile payments provider Geographical presence Global

Company iSend Website http://www.isendonline.com Service provider type Mobile money transfer provider Geographical presence Global

Company ISIS Website http://www.paywithisis.com Service provider type Mobile financial technology company Geographical presence Local - US Enhance Your Mobile Application With Real-time Credit Card or ID Scanning & Validation

Jumio’s solutions are designed to:

% Reduce fraud & chargebacks

% Increase revenue by reducing payment friction

% Create a ‘cool’ factor in customer experiences

Utilizing advanced computer vision technology, Jumio is a next generation credentials management company offering payments and ID scanning & validation products for mobile and web transactions. Designed to reduce fraud and increase revenue by minimizing friction in customer transactions, Jumio’s products integrate easily into mobile apps or websites and create great customer experiences.

For more information, visit jumio.com/paypers or contact [email protected]. See It. Believe it. company profiles Mobile Payments Market Guide 2013 59

Enhance Your Mobile Application With Company Jumio Inc. The company was founded in 2010 by CEO Daniel Mattes and is backed by top tier investors including Andreessen Horowitz, Citi Ventures and Facebook Co-Founder, Eduardo Saverin. Real-time Credit Card or ID Scanning & Validation Headquartered in Palo Alto, California Jumio operates globally with offices in the US and Europe.

Company website jumio.com/paypers Jumio’s solutions are designed to: Head office 268 Lambert Ave., Palo Alto, CA 94306 USA Regional office(s) Austria, UK % Reduce fraud & chargebacks Geographical presence Global Contact details / contact person Mike Orlando, CSO % Increase revenue by reducing Email address: [email protected] payment friction Service provider type Mobile wallet / mobile payments provider Target market Financial institutions, digital goods companies / web merchants, merchants / retailers % Create a ‘cool’ factor in Member of industry associations N/A customer experiences and intiatives Partners N/A Top initiatives / customer Jumio works closely with existing customers to enhance their solutions. The ability to validate references multiple documents and authenticate against back-end databases is just one of many upcoming initiatives. Active since 2010 Services Type of products / services Utilizing advanced computer vision technology, Jumio is a next generation credentials management provided company offering payments and ID scanning & validation products for mobile and web transactions. Designed to reduce fraud and increase revenue by minimizing friction in customer transactions, Jumio’s products integrate easily into mobile apps or websites to create great customer experiences. Core services Jumio’s Netverify™ is available for websites or mobile apps and supports real-time ID scanning and verification of passports, driver licenses and other documents to enable clients to meet a variety of know-your-customer requirements. Jumio’s Netswipe® enables merchants to easily integrate credit card scanning and validation into their mobile apps and websites. This results in increased revenue, reduced fraud and a superior customer experience than offered in traditional checkout pages. Unique selling points (USPs) Jumio’s solutions are designed to: - Minimize risk and prevent fraud - Meet industry regulations and internal policies - Create a stellar check-out experiences Service and Security: - Digitally verified: Businesses are provided with digital documentation to meet their process requirements for check-outs or sign-up/application process - Safe & secure: Data is transmitted using 256bit encryption and adhere to strict 24/7 system monitoring standards. - Worldwide support: Our service runs 24/7 and verifies six different document types issued by over 60 countries. - Cross platform: Jumio solutions work with most web browsers, tablet and webcams and are available for iOS and Android applications. Pricing model Per transaction Other services N/A Utilizing advanced computer vision technology, Jumio is a next generation credentials management company offering payments and ID scanning & validation products for mobile and web transactions. Designed to reduce fraud and increase revenue by minimizing friction in customer transactions, Jumio’s products integrate easily into mobile apps or websites and create great customer experiences.

For more information, visit jumio.com/paypers or contact [email protected]. See It. Believe it. 60 Mobile Payments Market Guide 2013 company profiles

Technology Technology partners This information cannot yet be disclosed. Core technology underlying your This information cannot yet be disclosed. company’s mobile offering Authentication technology used This information cannot yet be disclosed. Mobile applications Jumio solutions work with most web browsers, tablet and webcams and are available for iOS and Android applications. App distribution Downloadable SDK Fraud prevention measures This information cannot yet be disclosed. Fraud prevention partners This information cannot yet be disclosed.

Company Isracard Website http://www.isracard.co.il/english/Pages/HomePage.aspx?PageID=3&mp=3 Service provider type Mobile POS Geographical presence Local - Israel

Company iVeri Website http://www.iveri.com Service provider type Technology manufacturer Geographical presence Regional - Middle East/Africa

Company iZettle Website https://www.izettle.com Service provider type Mobile POS Geographical presence Regional - Europe

Company Jibe Mobile Website http://www.jibemobile.com Service provider type Technology manufacturer Geographical presence Global

Company Liqpay (Russia) Website https://liqpay.com Service provider type Mobile money transfer provider; Mobile payments provider Geographical presence Global

Company Lotaris Website http://www.lotaris.com Service provider type Mobile payments provider Geographical presence Global

Company Lycamoney Website http://www.lycamoney.co.uk Service provider type Mobile money transfer provider Geographical presence Local - UK company profiles Mobile Payments Market Guide 2013 61

Company MACH Website http://www.mach.com Service provider type Mobile payments provider Geographical presence Global

Company Magento Website http://www.magentocommerce.com Service provider type Mobile payments provider Geographical presence Local - US

Company Masabi Website http://www.masabi.com Service provider type Mobile commerce company Geographical presence Regional - Europe, North/Latin America

Company Maybank Website http://www.maybank.com Service provider type Financial institution Geographical presence Regional - Asia-Pacific

Company MegaFon Website http://english.corp.megafon.ru/about/ Service provider type MNO Geographical presence Local - Russia

Company Megapay Website http://www.megapayworld.com/en/advantages/scheme.html Service provider type Mobile payments provider Geographical presence Global

Company Merchant Focus Website http://merchantfocus.com/mobileservices.html Service provider type Mobile payments provider Geographical presence Local - US

Company Merchant Warehouse Website http://merchantwarehouse.com Service provider type Payment processor Geographical presence Local - US

Company Mercury Payment Systems Website http://www.mercurypay.com/mercury-payment-systems-acquires-sundrop-mobile-2/ Service provider type Mobile commerce company Geographical presence Local - US

Company mFoundry Website http://www.mfoundry.com Service provider type Mobile financial technology company Geographical presence Regional - North/Latin America 62 Mobile Payments Market Guide 2013 company profiles

Company Mitek Systems Website http://www.miteksystems.com Service provider type Technology manufacturer Geographical presence Local - US

Company MJV Website http://www.mjv.com.br Service provider type Technology manufacturer Geographical presence Regional - Europe, North/Latin America

Company MnIPC Website http://www.mnipc.com Service provider type Payment processor Geographical presence Local - US

Company Mobank Website http://www.mobankgroup.com Service provider type Mobile financial technology company Geographical presence Regional - Europe

Company Mobeam Website http://mobeam.com Service provider type Technology manufacturer Geographical presence Local - US

Company MobiCart Website http://www.mobi-cart.com Service provider type Mobile payments provider Geographical presence Regional - Europe, North/Latin America

Company Mobifyer Website http://mobifyer.com Service provider type Mobile payments provider Geographical presence Local - US

Company Mobile Money Network Website http://www.mobilemoneynetwork.com Service provider type Mobile payments provider Geographical presence Local - UK

Company MobiSquad Website http://www.mobisquad.com Service provider type Mobile financial technology company Geographical presence Local - US

Company Mobistar Website http://www.mobistar.be Service provider type MNO Geographical presence Local - Belgium company profiles Mobile Payments Market Guide 2013 63

Company MobiWire Website http://mobiwire.com Service provider type Technology manufacturer Geographical presence Local - France

Company Mocapay Website https://www.mocapay.com/mpay/ Service provider type Mobile commerce company Geographical presence Local - US

Company MOL Global/MOLCube Joint venture Website http://www.molglobal.net/mol-and-soft-space-in-joint-venture-to-promote-mobile-payment- acquiring/ Service provider type Payment processor Geographical presence Regional - North/Latin America, Asia-Pacific

Company Moneris Website http://www.moneris.com Service provider type Payment processor Geographical presence Local - Canada

Company Moneto Website http://moneto.com Service provider type Mobile wallet / Mobile payments provider Geographical presence Local - US

Company MoneyDesktop Website http://moneydesktop.com Service provider type Mobile payments provider Geographical presence Local - US

Company MoneyGram Website https://www.moneygram.com Service provider type Mobile money transfer provider Geographical presence Regional - North/Latin America, Asia-Pacific, Europe

Company Money-On-Mobile Website http://www.money-on-mobile.net/index.aspx Service provider type Mobile payments provider Geographical presence Local - India

Company Mootwin Website http://www.motwin.com Service provider type Mobile payments provider Geographical presence Local - US 64 Mobile Payments Market Guide 2013 company profiles

Company MoreMagic Solutions Website http://www.moremagic.com Service provider type Mobile payments provider Geographical presence Local - US

Company Mountain America Credit Union Website https://www.macu.com Service provider type Financial institution Geographical presence Local - US

Company Movilway Website http://www.movilway.com Service provider type Mobile payments provider; Mobile POS Geographical presence Regional - North/Latin America, Europe

Company Mozido Website http://www.mozido.com Service provider type Mobile financial technology company Geographical presence Regional - North/Latin America

Company M-Paisa Afghanistan Website http://www.roshan.af/Roshan/M-Paisa.aspx Service provider type MNO Geographical presence Local - Afghanistan

Company mPowa Website http://www.mpowa.com/index.html Service provider type Mobile POS Geographical presence Regional - North/Latin America, Europe

Company MShift Website http://www.mshift.com Service provider type Mobile financial technology company Geographical presence Local - US

Company MTN Group Website http://www.mtn.com/Pages/Home.aspx Service provider type MNO Geographical presence Regional - Middle East/Africa

Company MTS Website http://www.mtsgsm.com Service provider type MNO Geographical presence Local - Russia

Company Naratte Website http://www.naratte.com/#home Service provider type Mobile payments provider Geographical presence Local - US company profiles Mobile Payments Market Guide 2013 65

Company National Australia Bank Website http://www.nab.com.au Service provider type Financial institution Geographical presence Local - Australia

Company NBAD Website http://www.nbad.com/en/Pages/nbad-global.aspx Service provider type Financial institution Geographical presence Local - Abu Dhabi

Company NCR Website http://www.ncr.com Service provider type Technology manufacturer Geographical presence Global

Company Nepal Telecom Website http://www.ntc.net.np Service provider type MNO Geographical presence Local - Nepal

Company Net Element Website http://www.netelement.com Service provider type Mobile commerce company Geographical presence Regional - Europe, North/Latin America

Company Netbiscuits Website http://www.netbiscuits.com Service provider type Mobile payments provider Geographical presence Regional - Europe, North/Latin America, Asia-Pacific

Company NetSignature Website http://www.netsignature.net Service provider type Mobile financial technology company Geographical presence Local - Egypt

Company Netsize Website http://www.netsize.com/home.htm Service provider type Mobile commerce company Geographical presence Regional - Europe, Asia-Pacific

Company NewNet Communication Technologies Website http://www.newnet.com Service provider type Payment processor, Mobile financial technology company Geographical presence Local - US

Company NQ Mobile Website http://en.nq.com Service provider type Mobile security services provider Geographical presence Regional - North/Latin America, Asia-Pacific 66 Mobile Payments Market Guide 2013 company profiles

Company NTT Data Website http://www.nttdata.com/global/en/ Service provider type Mobile payments provider Geographical presence Local - Japan

Company Numerica Website https://www.numericacu.com Service provider type Financial institution Geographical presence Local - US

Company NuWallet Website http://www.nuwallet.com Service provider type Mobile wallet / mobile payments provider Geographical presence Local - US

Company NXP Website http://www.nxp.com Service provider type Technology manufacturer Geographical presence Global

Company Obopay Website https://www.obopay.com/index.php Service provider type Mobile payments provider Geographical presence Local - India

Company Ogone Website http://www.ogone.com Service provider type Mobile payments provider Geographical presence Global

Company Oney Banque Accord Website http://www.oney-banque-accord.com Service provider type Mobile payments provider Geographical presence Local - France

Company Online Resources Corporation (ORCC) Website http://www.orcc.com Service provider type Technology manufacturer Geographical presence Local - US

Company Orange Website www.orange.com Service provider type MNO Geographical presence Global

Company PagSeguro Website https://pagseguro.uol.com.br/#rmcl Service provider type Mobile payments provider Geographical presence Local - Brazil company profiles Mobile Payments Market Guide 2013 67

Company Parkmobile USA Website http://us.parkmobile.com/parkingproviders/ Service provider type Mobile payments provider Geographical presence Local - US

Company Payair Website http://www.payair.com/about Service provider type Mobile commerce company Geographical presence Local - US

Company PayAnywhere Website http://payanywhere.mobilitypr.com Service provider type Mobile POS Geographical presence Local - US

Company PayByPhone Website http://paybyphone.com Service provider type Mobile payments provider Geographical presence Regional - Europe, North/Latin America

Company Paydiant Website http://www.paydiant.com Service provider type Mobile wallet / mobile payments provider Geographical presence Local - US

Company Payfirma Website http://www.payfirma.com Service provider type Mobile payments provider Geographical presence Local - US, Canada

Company Payfone Website http://payfone.com Service provider type Mobile financial technology company Geographical presence Local - US

Company Paymate Website http://www.paymate.com/cms/ Service provider type Mobile POS Geographical presence Regional - North/Latin America, Asia-Pacific, Middle East/Africa

Company Payment Alliance International Website http://www.gopai.com/index.html Service provider type Mobile payments provider Geographical presence Local - US

Company Payment Data Systems Website http://www.paymentdata.com Service provider type Mobile payments provider Geographical presence Local - US 68 Mobile Payments Market Guide 2013 company profiles

Company Paymentwall Website http://www.paymentwall.com/en/paymentwall-mobile Service provider type Mobile payments provider Geographical presence Regional - Europe, North/Latin America, Asia-Pacific

Company Paymetric Website http://www.paymetric.com/paymetric-inc-deploys-secure-mobile-payments/ Service provider type Mobile security services provider Geographical presence Local - US

Company Paymobile Website http://www.paymobile.com/mobile-solutions/ Service provider type Mobile payments provider Geographical presence Local - US

Company PayNearMe Website http://www.paynearme.com Service provider type Mobile payments provider Geographical presence Local - US

Company PayOne (fomerly PaymentOne) Website http://www.payone.com/merchants/payone-mobile Service provider type Direct operator billing services provider Geographical presence Local - US

Company PayPlaza Website http://www.payplaza.com Service provider type Payment processor Geographical presence Local - Netherlands

Company PayPros Website https://www.paypros.com/mobile/ Service provider type Mobile financial technology Geographical presence Local - US

Company paytoo Website http://www.paytoo.com Service provider type Mobile wallet / mobile payments provider Geographical presence Local - US

Company payvia Website http://usepayvia.com Service provider type Direct operator billing Geographical presence Local - US

Company payworks GmbH Website http://www.payworksmobile.com Service provider type Mobile commerce company Geographical presence Local - Germany Your customers are mobile. Are you? Call us today for your individual mobile solution. +49(0)89 45 230-504

paysourcing.com/mobile-payments 70 Mobile Payments Market Guide 2013 company profiles

Company PAY.ON AG PAY.ON is a global multi-channel-processor for payment providers offering a fully-fledged white‑label platform with outstanding global transaction-routing capacities, completely PCI DSS Level 1 certified. We combine the largest network of more than 250 payment providers worldwide (Acquirers, alternative payment and payment service providers) with unmatched technical excellence and state-of-the-art infrastructure – through one interface. Company website www.payon.com Head office Germany, Grillparzerstr. 18, 81675 Munich Regional office(s) Germany, Austria, Philippines, Hong Kong, USA, Great Britain, France, Belgium, Russia Geographical presence Global Contact details / contact person Ingo Blum Email address: [email protected] Telephone: +49 (0)89 45230 504 Service provider type Mobile commerce company* Mobile wallet / mobile payments provider* Mobile money transfer provider* Mobile POS (mPOS) payments company* *offering the technology to enable features mentioned above, as opposed to launching our own brand. Target market Mobile payment providers, Payment service providers, Acquirers, Network service providers, Telecommunication companies Member of industry associations N/A and initiatives Partners Payworks: mobile payment processing platform www.payworksmobile.com PAYRETO: managed services for payment providers www.payreto.com Top initiatives / customer As a white-label technology provider PAY.ON doesn’t name customers but processes a significant references percentage of European mobile Point-of-Sale on our multi-channel platform. Active since 2004, processing m-commerce transactions since 2010 Services Type of products / services Enabling Chip&PIN, white-label micro merchants, shopper wallet mobile air-time top-up, mobile provided money transfer, mobile remittance in-app libraries Core services PaySourcing allows customers to outsource every payment and risk-management process, thus processing every payment transaction worldwide in a cost-, time- and resource-saving manner. The platform enables customers with online and mobile businesses through one connection – everywhere and anytime. On http://www.paysourcing.com/mobile-payments you can read about our mobile payment solutions. PayPipe is a high-performance payment gateway connecting all market stakeholders globally with a single API. Unlike any other network, PayPipe accelerates global availability for all connected partners. Transactions can be handled online by PayPipe across all payment methods, in any currency and every acquiring bank in the network. Unique selling points (USPs) PAY.ON has a very unique position, as it offers multi-channel payment solutions to payment providers. E-commerce, m-commerce or mPOS are the main business fields, all running through our PaySourcing platform, including the associated comprehensive reporting, sophisticated risk management and profound business intelligence. Our technological USP: Unlike other mobile solution providers in the market, we host the complete infrastructure, including in-house HSM systems. Thus making us and our clients completely independent and flexible in choosing our connections. Pricing model Transaction-based pricing. Other services Platform as a Service, e-commerce, MOTO – ready to use call-centre solutions, COPYandPAY – easy payment integration for merchants, automated merchant on-boarding, sophisticated monitoring system, profit optimising risk management, completely customisable white-label- services, tokenisation solutions, business intelligence service with flexible data analysis tools, recurring billing services with ready-to-use, PCI compliant stored billing plan implementation, and PayPipe, our routing gateway, enabling global payment processing for payment providers via one single interface. company profiles Mobile Payments Market Guide 2013 71

Technology Technology partners Miura or any other PCI certified PED, Futurex and other HSMs Core technology underlying your Cloud-based, security 3DES DUKPT, PCI P2PE, SRED, EMV, Bluetooth, FIPS 140-2 Level 3 company’s mobile offering Authentication technology used EMV certified Chip & PIN hardware Mobile applications Provision of SDKs for multiple mobile platforms App distribution N/A Fraud prevention measures PAY.ON offers an outstanding risk management with 120 internal and external risk checks, operating cross-channel based like velocity or anonymous proxy checks. It runs in real time and reporting and monitoring measures are easy to handle, yet most effective, covering low-, medium- and high risk completely. Fraud prevention partners Red Shield amongst others

Company PCCW mobile Website http://www2.pccwmobile.com/portal/gen/WEB/home/About_Us/Company_Profile.jsp Service provider type MNO Geographical presence Regional - Asia-Pacific

Company Perceptive Development Website http://www.perceptdev.com Service provider type Mobile financial technology company Geographical presence Local - US

Company Pidion by Bluebird Website http://www.mypidion.com Service provider type Mobile POS; Technology manufacturer Geographical presence Global

Company PiiComm Website http://www.piicomm.ca Service provider type Mobile financial technology Geographical presence Local - Canada

Company Pivotal Payments Website http://www.pivotalpayments.com/products-and-services/mobile-payments/ Service provider type Mobile POS Geographical presence Regional - North/Latin America

Company Placecast Website http://placecast.net/shopalerts/payments.html Service provider type Mobile commerce company Geographical presence Global

Company Planet Payment Website http://www.planetpayment.com/Merchant-Solutions/Mobile-Payment-Processing/ Shop-BuyVoice.aspx Service provider type Mobile commerce company Geographical presence Global 72 Mobile Payments Market Guide 2013 company profiles

Company Plastyc Website http://www.plastyc.com Service provider type Mobile financial technology company Geographical presence Local - US

Company Prepay Nation Website http://www.prepaynation.com Service provider type Mobile money transfer provider Geographical presence Regional - North/Latin America, Asia-Pacific, Europe, Midde East/ Africa

Company Prizm Payments Website http://www.prizmpayments.com/card-services/mobilepayments.html Service provider type Mobile POS Geographical presence Local - India

Company ProfitStars Website http://www.profitstars.com/Pages/default.aspx Service provider type Mobile payments provider Geographical presence Local - US

Company ProgressSoft Website http://www.progressoft.com Service provider type Mobile payments provider Geographical presence Global

Company ProPay, Inc. Website http://www.propay.com/industry-solutions/mobile-professionals/ Service provider type Mobile payments provider Geographical presence Local - US

Company Protege Sistemas Website http://www.redeprotege.com Service provider type Technology manufacturer Geographical presence Regional - North/Latin America

Company PTK Centertel Website http://www.orange.pl/telekomunikacja-polska.phtml Service provider type MNO Geographical presence Local - Poland

Company Punchcard Website http://punchcard.com Service provider type Mobile commerce company Geographical presence Local - US

Company QCell Website http://www.qcell.gm Service provider type MNO Geographical presence Local - Gambia company profiles Mobile Payments Market Guide 2013 73

Company Qtel Website http://www.ooredoo.qa Service provider type MNO Geographical presence Local - Qatar

Company Qualcomm Atheros Website http://www.atheros.com Service provider type Technology manufacturer Geographical presence Regional - North/Latin America, Asia-Pacific

Company QuickPay Website http://quickpay.net Service provider type Mobile payments provider Geographical presence Local - US

Company Rabobank Website https://www.rabobank.com/en/group/index.h Service provider type Financial institution Geographical presence Global

Company Rakuten Website http://global.rakuten.com/en/ Service provider type Mobile commerce company Geographical presence Local - Japan

Company Rawbank Website http://www.rawbank.cd Service provider type Financial institution Geographical presence Local - Congo

Company Redeban Multicolor Website http://www.redebanmulticolor.com.co/portal/page/portal/indexcol/index Service provider type Payment processor Geographical presence Local - Colombia

Company RegaloCard Website http://www.regalocard.com Service provider type Mobile payments provider Geographical presence Local - US

Company RentPayment Website http://www.rentpayment.com Service provider type Payment processor Geographical presence Local - US

Company Rev Worldwide Website http://revworldwide.com Service provider type Mobile payments provider Geographical presence Global 74 Mobile Payments Market Guide 2013 company profiles

Company RewardLoop Website http://corp.rewardloop.com Service provider type Mobile commerce company Geographical presence Local-Canada

Company Research In Motion Website http://www.rim.com/index_ww.shtml Service provider type Technology manufacturer Geographical presence Regional-Europe, North/Latin America

Company ROAM Data Website http://www.roamdata.com Service provider type Mobile commerce company Geographical presence Local - US

Company Roamware Website http://www.roamware.com Service provider type Mobile payments provider Geographical presence Global

Company Rogers Website http://www.rogers.com/web/Rogers.portal Service provider type MNO Geographical presence Local - US, Canada

Company Roshan Website http://www.roshan.af/Roshan/Home.aspx Service provider type MNO Geographical presence Local-Afghanistan

Company Royal Bank of Canada Website http://www.rbcroyalbank.com/personal.html Service provider type Financial institution Geographical presence Local - Canada

Company Safaricom Website http://www.safaricom.co.ke Service provider type MNO Geographical presence Regional - Middle East/Africa

Company SafetyPay Website http://www.safetypay.com/CorporateSite/language/en/Home.aspx Service provider type Mobile commerce company Geographical presence Regional - Europe, North/Latin America

Company Sage North America Website http://na.sage.com Service provider type Mobile payments provider Geographical presence Local - US, Canada

76 Mobile Payments Market Guide 2013 company profiles

Company SafeCharge International SafeCharge International is a leading payment service provider offering award-winning payment processing and fraud prevention technologies. With over thirteen years of focused expertise, SafeCharge’s cross-platform solutions allow merchants to fully offload their PCI compliance requirements, and are designed to maximize payment conversion and minimize risk on all platforms and devices. Company website www.safecharge.com Head office Nicosia, Cyprus Regional office(s) Tel Aviv, Israel; Sofia, Bulgaria; Berlin, Germany; Nicosia, Cyprus Geographical presence Europe, Middle East, Africa, Asia Pacific, North America, Latin America Contact details / contact person Meidad Sharon, VP Sales T: +44 20 3051 3031 x211 M: +972 54 2100046 E: [email protected] Service provider type Payment processor Target market Digital goods companies / web merchants Member of industry associations MRC, ETA and intiatives Partners For more information, please contact our sales team at [email protected]. Top initiatives / customer For more information, please contact our sales team at [email protected]. references Active since 2000 Services Type of products / services Payment Gateway, online payment solutions, processing of alternative payment methods, opening provided merchant accounts, international credit card processing, online card payments, mobile payments, risk management, fraud prevention. Core services Cross-platform payment processing solutions supporting single-click/single-tap payments, multiple languages, currencies and dozens of alternative payment methods. State-of-the-art risk management and fraud prevention services including a robust and flexible rules engine. Opening merchant accounts at top international banks. Unique selling points (USPs) Custom payment processing and fraud prevention technologies for online gaming, forex, dating and other e-businesses. Award-winning technologies and innovation, such as ID Verification which speeds up the player/trader onboarding process. Pricing model For more information, please contact our sales team at [email protected]. Other services Authentication Services such as ID Verification and Age Verification. Technology Technology partners For more information, please contact our sales team at [email protected]. Core technology underlying your Mobile payments enabling technology, on both mobile-web and apps. Both technologies are company’s mobile offering backed by a powerful and well-connected payment gateway. Authentication technology used ID Verification and Age Verification. Mobile applications For more information, please contact our sales team at [email protected]. App distribution For more information, please contact our sales team at [email protected]. Fraud prevention measures A robust and flexible rules engine creating accurately tuned balance needed for blocking fraud attempts and denying minimum number of legitimate deposit attempts. Fraud prevention partners For more information, please contact our sales team at [email protected].

Company SalesVu Website http://www.salesvu.com Service provider type Payment processor Geographical presence Local - US company profiles Mobile Payments Market Guide 2013 77

Company SALT Technology (formerly Admeris) Website http://www.salt.com Service provider type Mobile payments provider Geographical presence Regional - Europe, North/Latin America

Company Santander Group Website http://www.santander.com/csgs/Satellite/CFWCSancomQP01/es_ES/Corporativo.html Service provider type Financial institution Geographical presence Global

Company Seamless Website http://www.seamless.se Service provider type Mobile payments provider Geographical presence Regional - Europe, Middle East/Africa, Asia-Pacific

Company SecureNet Payment Systems Website http://www.securenet.com Service provider type Payment processor Geographical presence Local - US

Company SecureTrading Website http://www.securetrading.com/news/post/254 Service provider type Mobile payments provider Geographical presence Local - UK

Company Shift4 Corporation Website http://www.shift4.com Service provider type Mobile payments provider Geographical presence Local - US

Company Sicap Website http://www.sicap.com Service provider type Mobile financial technology company Geographical presence Global

Company SilverPay Website http://www.silverpay.co.uk/public/ Service provider type Payment processor Geographical presence Local - UK

Company Sionic Mobile Website https://sionicmobile.com Service provider type Mobile commerce company Geographical presence Local - US

Company Skandinaviska Enskilda Banken Website http://www.sebgroup.com Service provider type Financial institution Geographical presence Regional - Europe, North/Latin America, Asia-Pacific 78 Mobile Payments Market Guide 2013 company profiles

Company SMS Passcode Website http://www.smspasscode.com Service provider type Mobile security, fraud and / or e-identity services provider Geographical presence Local - Denmark

Company SmsCoin Website http://smscoin.com/en/ Service provider type Mobile payments provider Geographical presence Regional - Europe, North/Latin America, Asia-Pacific

Company Snap MyLife Website http://www.snapmylife.com Service provider type Mobile payments provider Geographical presence Regional - North/Latin America, Asia-Pacific

Company Snappii Website https://www.snappii.com Service provider type Mobile payments provider Geographical presence Local - US

Company Soft Space International Website http://www.softspace.com.my Service provider type Mobile POS Geographical presence Local - Malaysia

Company Spindle Website http://spindle.com Service provider type Mobile payments provider Geographical presence Local - US

Company Splash Mobile Money Website http://www.splash-cash.com Service provider type Mobile money transfer provider Geographical presence Local - Sierra Leone

Company Sprint Website http://www.sprint.com Service provider type Technology manufacturer Geographical presence Local - US

Company Square Website https://squareup.com Service provider type Mobile POS Geographical presence Local - US

Company Standard Chartered Bank Website http://www.standardchartered.com/en/ Service provider type Financial institution Geographical presence Global

80 Mobile Payments Market Guide 2013 company profiles

Company SumUp SumUp offers the easiest way for small businesses and sole traders to accept card payments securely, even on-the-go. Using only a portable and free card reader and an app for iOS and Android, merchants can accept card payments on their mobile device, with a transparent fee of only 2.75% per transaction.

Company website www.sumup.com Head office London Regional office(s) London, Dublin, Berlin, Paris, Mardrid, Milano, Amsterdam Geographical presence UK, Ireland, Germany, France, Spain, Italy, Portugal, the Netherlands, Belgium, Austria Contact details / contact person Sibylle Jost, Marketing Director Email address: [email protected] Telephone: +491731657396 Service provider type Payment processor Mobile financial technology company Mobile commerce company Mobile wallet / mobile payments provider Mobile POS (mPOS) payments company Target market SMEs, merchants / retailers Member of industry associations London Chamber of Commerce and Industry, DAS and intiatives Partners This information is not yet available. Top initiatives / customer UK: Butta, producer of eco-friendly ski & snowboard wax ( (http://vimeo.com/54925162), references Communitech, TV installations (http://vimeo.com/54925161) , Foxwood, lettings agency (http://vimeo.com/55342272) Active since Aug-12 Services Type of products / services Mobile POS, mobile card payment acceptance provided Core services SumUp offers the easiest way for small businesses and sole traders to accept card payments securely, even on-the-go. Using only a portable and free card reader and an app for iOS and Android, merchants can accept card payments on their mobile device, with a transparent fee of only 2.75% per transaction. Unique selling points (USPs) SumUp’s vision is to change commerce on a global scale starting with a real and existing payments problem. Today, millions of small businesses are missing out on customers because they cannot accept card payments. Traditional card terminals are expensive, with high monthly fees and long contract durations. SumUp offers the easiest way for small businesses and sole traders to accept card payments securely, even on-the-go. Using only a portable card reader and an app for iOS and Android, merchants can accept card payments on their mobile device, with a transparent fee of only 2.75% per transaction. Pricing model Both the SumUp App and card reader are free. SumUp takes only 2.75% of every transaction (off the gross price) made using SumUp for any type of card. There are no other fees. Other services SumUp will launch its consumer app SumUp Pay later in 2013. SumUp Pay will be the fastest, frictionless way for merchants to get paid and for consumers to pay for items. With SumUp Pay, consumers will be able to pay just through their presence in store, alongside their phone in their pocket. Merchants will get key CRM information on each customer pushed to their mobile device, as soon as the customer enters their store. This will enable them to provide the best possible service and focus on the interaction with the customer, rather than the transaction. company profiles Mobile Payments Market Guide 2013 81

Technology Technology partners This information is not yet available. Core technology underlying your SumUp’s payments solution requires an internet connection and GPRS information. The card company’s mobile offering reader itself is connected over the audio jack to the smarthphone. The power of the SumUp payment system is in the backend which is able to work with different kind of card readers and acquiring partners. The communication channel from the card reader to the acquirer is encrypted and PCI-DSS compliant. Authentication technology used We are only doing card payments atm. So the authentication technology is the card of the cardholder itself. The merchant has its username and password to register in the SumUp system. Mobile applications iOs and Android (see above for underlying core technology) App distribution Download in Apple App Store and Google Play Store. Fraud prevention measures SumUp has real time processiong fraud detection, KYC onboarding and continuos merchant screening measures. Fraud prevention partners SumUp has build its own risk and fraud engine. However, SumUp is working together with Industry leading third party service providers in order to have the possibility to complement it’s own system with large anti-fraud databases.

Company Storific Website http://www.storific.com Service provider type Mobile commerce company Geographical presence Local - France

Company SunTrust Website https://www.suntrust.com/PersonalBanking Service provider type Financial institution Geographical presence Local - US

Company Swiff Website http://www.swiffpay.com Service provider type Mobile commerce company Geographical presence Local - Canada

Company TabbedOut Website http://www.tabbedout.com Service provider type Mobile commerce company Geographical presence Local - US

Company Tagattitude Website http://www.tagattitude.fr Service provider type Mobile payments provider; Technology manufacturer Geographical presence Local - France

Company Tanla Solutions Website http://www.tanlasolutions.com Service provider type Mobile payments provider Geographical presence Regional - Europe, Asia-Pacific, Middle East/Africa 82 Mobile Payments Market Guide 2013 company profiles

Company TapBase Website http://www.tappay.com Service provider type Mobile payments provider Geographical presence Local - US

Company Tapgage Website http://www.tapgage.com Service provider type Mobile payments provider Geographical presence Local - Canada

Company Tapit Website http://www.tapit.com.au Service provider type Mobile commerce company Geographical presence Local - Australia

Company TDC Website http://tdc.dk Service provider type MNO Geographical presence Local - Denmark

Company Techfirm Website http://www.techfirm.co.jp Service provider type Mobile financial technology company Geographical presence Local - Japan

Company Telefonica Website http://www.telefonica.com/en/home/jsp/home.jsp Service provider type MNO Geographical presence Regional - Europe, North/Latin America

Company Telefonica Digital Website http://blog.digital.telefonica.com Service provider type MNO Geographical presence Regional - Europe, North/Latin America

Company Telefonica O2 Website http://www.o2.com Service provider type MNO Geographical presence Regional - Europe

Company TeleGo Website http://www.telego.com Service provider type MNO Geographical presence Local - US

Company Telenor Website http://www.telenor.com Service provider type MNO Geographical presence Regional - Europe, Middle East/Africa, Asia-Pacific company profiles Mobile Payments Market Guide 2013 83

Company Teletech Middle East Website http://www.teletechme.ae Service provider type Technology manufacturer Geographical presence Local - UAE

Company Telia Website http://telia.dk Service provider type MNO Geographical presence Local - Sweden, Denmark

Company Telrock Website http://www.telrock.com Service provider type Mobile payments provider Geographical presence Regional - Europe, North/Latin America

Company Telstra Website http://www.telstra.com.au Service provider type Technology manufacturer Geographical presence Global

Company Temenos Website http://www.temenos.com Service provider type Mobile financial technology company Geographical presence Global

Company Text2Pay Website http://text2pay.com Service provider type Direct operator billing services provider Geographical presence Regional - North/Latin America, Asia-Pacific

Company The Bancorp Bank Website http://www.thebancorp.com Service provider type Financial institution Geographical presence Regional - Europe, North/Latin America

Company ThinkandGo NFC Website http://www.thinkandgo-nfc.com Service provider type Mobile commerce company Geographical presence Regional - Europe, Asia-Pacific

Company Thyron Systems Website http://www.thyron.com Service provider type Mobile POS Geographical presence Local - UK

Company TimesofMoney Website http://www.timesofmoney.com/TOM/html/index.html Service provider type Mobile money transfer provider Geographical presence Local - India 84 Mobile Payments Market Guide 2013 company profiles

Company TIO Networks Website http://www.tionetworks.com/about/ Service provider type Direct operator billing services provider Geographical presence Local - Canada

Company T-Mobile Website http://www.t-mobile.com Service provider type MNO Geographical presence Regional - Europe, North/Latin America

Company TpayMobile Website http://tpaymobile.com Service provider type Mobile financial technology company Geographical presence Regional - Europe, Middle East/Africa, Asia-Pacific

Company Transaction Network Services Website http://www.tnsi.com Service provider type Payment processor Geographical presence Regional - North/Latin America, Asia-Pacific, Europe

Company TransCentra Website http://www.transcentra.com Service provider type Payment processor Geographical presence Local - US

Company Trisource Solutions Website http://www.trisourcesolutions.com Service provider type Payment processor Geographical presence Local - US

Company Trunkbow Website http://www.trunkbow.com Service provider type Mobile payments provider Geographical presence Local - China

Company TSYS Website http://www.tsys.com Service provider type Mobile POS Geographical presence Global

Company Turkcell Website http://www.turkcell.com.tr/Sayfalar/anasayfa.aspx Service provider type MNO Geographical presence Local - Turkey

Company TWYP Website http://www.twyp.nl/en/ Service provider type Mobile payments provider Geographical presence Local - Netherlands company profiles Mobile Payments Market Guide 2013 85

Company Tyfone Website http://www.tyfone.com Service provider type Mobile financial technology company Geographical presence Regional - North/Latin America, Asia-Pacific

Company UAE Exchange Website http://www.uaeexchange.com Service provider type Mobile money transfer provider Geographical presence Global

Company Unibank Website https://www.unibank.com Service provider type Financial institution Geographical presence Local - UK

Company Unicredit Group Website https://www.unicreditgroup.eu/en.html Service provider type Financial institution Geographical presence Regional - Europe

Company Universal Secure Registry Website http://usrid.net Service provider type Mobile security provider Geographical presence Local - US

Company US Bank Website https://www.usbank.com/index.html Service provider type Financial institution Geographical presence Local - US

Company US Bankcard services Website http://www.usbsi.com Service provider type Financial institution Geographical presence Local - US

Company USA Technologies Website http://www.usatech.com Service provider type Technology manufacturer Geographical presence Local - US

Company UseMyServices Website https://www.usemyservices.com Service provider type Financial institution Geographical presence Local - Canada

Company Utiba Website http://www.utiba.com Service provider type Mobile financial technology company Geographical presence Regional - North/Latin America, Asia-Pacific MOBILE PAYMENTS REDEFINING CONVENIENCE

From tickets and coupons to credit cards and loyalty cards, mobile wallets turn everything you know from a physical wallet into digital form

VISIT UNWIRE.COM TO LEARN MORE company profiles Mobile Payments Market Guide 2013 87

Company Unwire We’re a mobile payments, ticketing and messaging company who create sustainable benefits for our clients while simultaneously redefining convenience for their end-users. Our vision is to put our products into the pockets of people world over, helping people and companies make the inevitable move to mobile.

Company website http://www.unwire.com Head office Denmark - Vermundsgade 38a, 2100, Copenhagen, Denmark Regional office(s) Sweden, Norway, Germany, USA Geographical presence Sweden, Norway, Germany, USA Contact details / contact person Lara Mulady, Online Communications Manager Email address: [email protected] Telephone: +45 50452396 Service provider type Mobile financial technology company Mobile wallet / mobile payments provider Mobile money transfer provider Mobile commerce company Direct operator billing services provider Target market MNOs, financial institutions, digital goods companies / web merchants, SMEs, merchants / retailers Member of industry associations Mobey Forum, APTA and initiatives Partners Payment processing network organisations, MNOs, banks and financial institutions, TSMs Top initiatives / customer 4T Mobile Payments Denmark (website and identity yet to be revealed): the mobile payments joint references venture between Telia, Telenor, TDC and 3, with Unwire as the technology provider and go-to- market partner (http://4-t.dk/) Active since 1999 Services Type of products / services Our products give companies the ability to make their customers’ daily lives easier by empowering provided them with technology such as mobile payments abilities, (Mobile Wallet, Online Wallet, Payment Gateway API), mobile ticketing capabilities (SMS, Web-to-SMS, App, Ticketing API), and mobile messaging (e.g. Voting, Competitions, Marketing, Voucher, Conversation, SMS Gateway API). Core services We focus our products around three core services: Mobile Payment, Mobile Ticketing and Mobile Messaging. Mobile Payments contains: NFC Wallet, Online Wallet, and Payment Gateway API. Mobile Ticketing contains: App Tickets, SMS Tickets, Web-to-SMS Tickets, and a Ticketing API. Our sister company, inmodo, also focuses on mobile ticketing and also provides us with validation technology for mobile tickets. Mobile Messaging contains a number of SMS products, such as SMS Voting, SMS Marketing, SMS Conversation, SMS Competition and of course, an SMS Gateway API. Unique selling points (USPs) We’ve helped companies world over change the way they do business since 1999, making us familiar with the problems that companies and customers face today. Our 360° white label solutions, from design to support, are built upon our flexible and scalable platforms, enabling companies to respond to the flux of market and their customers’ demands. Our Payment Gateway API gives immediate access to payment methods in 170+ countries, and offers premium SMS, direct account debits, mobile wallets, credit card payments, invoicing and factoring solutions. This, together with our passionate and dedicated team, allows us to create future-proof and tailor- made products. Pricing model Up-front license and implementation fee, recurring annual license and hosting fees, transaction fees (or revenue share) and user-stock fees Other services For more information regarding our other services, please contact our sales team. 88 Mobile Payments Market Guide 2013 company profiles

Technology Technology partners Inmodo, our sister company based in Sweden, primarily provide mobile ticketing validation technology (this includes a number of validation technology patents), as well as mobile ticketing technology. Our other partnership is with mobile couponing and ticketing provider, xsmart, who are based in Switzerland. Core technology underlying your Our offerings are based on NFC, Barcodes, Pluscodes, and SMS/PSMS/MMS. We also offer both company’s mobile offering handheld validators used by inspectors and fixed validators installed in buses and metro/train turnstiles. These are based on computer vision/image analysis and NFC. Authentication technology used For more information regarding our authentication technology, please contact our sales team. Mobile applications Smartphone and feature phone based. App distribution Downloadable/OTA. Fraud prevention measures Validation of the user is carried out through 2-factor identification and authorisation using the mobile phone and SMS, SIM ToolKit or app. For financial transactions, payments are validated against multiple criteria to detect a fraudulent behaviour. Fraud prevention partners Our sister company inmodo is our partner for all our ticketing/ticketing payment fraud prevention. By using automatic validation we ensure minimum fraud. We connect our validators to our server back-end that contains a ticket database of all issued tickets, as well as information about all performed validations. On top of this, each ticket code is encoded in a proprietary manner and encrypted using a 256-bit key.

Company Vanco Website https://www.vancoservices.com/secure/vanco_login.htm Service provider type Payment processor Geographical presence Local - US

Company Vantiv Website http://www.vantiv.com Service provider type Payment processor Geographical presence Local - US

Company VendTek Website http://vendteksystems.com/index.html Service provider type Mobile financial technology company Geographical presence Global

Company Verizon Website http://www.verizonwireless.com/b2c/index.html Service provider type MNO Geographical presence Regional - North/Latin America

Company Vesta Corporation Website http://www.trustvesta.com Service provider type Mobile payments provider Geographical presence Regional - North/Latin America, Asia-Pacific, Europe

Company Viableware Website http://www.viableware.com/rail/Welcome.aspx Service provider type Technology manufacturer Geographical presence Local - US company profiles Mobile Payments Market Guide 2013 89

Company Viamobile Website http://www.viamobile.co/index.php Service provider type Mobile financial technology company Geographical presence Local - Lebanon

Company VimpelCom Website http://www.vimpelcom.com/index.wbp Service provider type MNO Geographical presence Global

Company Vodafone Website www.vodafone.com Service provider type MNO Geographical presence Global

Company Voicecommerce Website http://www.voicecommercegroup.com Service provider type Payment processorl; Mobile commerce company Geographical presence Local - UK

Company Voltage Security Website http://www.voltage.com Service provider type Mobile security services provider Geographical presence Regional - Europe, North/Latin America, Asia-Pacific

Company WAUSAU Financial Systems Website http://www.wausaufs.com Service provider type Payment processor Geographical presence Local - US

Company Wells Fargo Website https://www.wellsfargo.com Service provider type Financial institution Geographical presence Global

Company WePay Website https://www.wepay.com Service provider type Mobile commerce company Geographical presence Local - US

Company Wescom Resources Group Website https://www.wescomresources.com Service provider type Mobile financial technology company Geographical presence Local - US

Company Western Union Website www.westernunion.com Service provider type Mobile money transfer provider Geographical presence Global 90 Mobile Payments Market Guide 2013 company profiles

Company Westpac Website http://www.westpac.com.au Service provider type Financial institution Geographical presence Regional - Europe, Asia-Pacific

Company Wincor Nixdorf Website http://www.wincor-nixdorf.com/internet/site_EN/EN/Home/homepage_node.html Service provider type Mobile financial technology company Geographical presence Global

Company Wind Mobile Website http://www.windmobile.ca/en/Pages/default.aspx Service provider type MNO Geographical presence Local - Canada

Company Wireless Dynamics Website http://www.wdi.ca Service provider type Technology manufacturer Geographical presence Local - Canada

Company WorldNet Website http://www.worldnettps.com/payments-solutions/virtual-terminal-1 Service provider type Mobile POS Geographical presence Local - Ireland

Company Yapital Website http://www.yapital.com Service provider type Mobile commerce company Geographical presence Local - Germany

Company Yardi Website http://www.yardi.com/USHome/UsHome.aspx Service provider type Mobile payments provider Geographical presence Global

Company Zumigo Inc. Website http://zumigo.com Service provider type Mobile commerce company Geographical presence Local - US

Company Zumigo Inc. Website http://zumigo.com Service provider type Mobile commerce company Geographical presence Local - US

Company Zuora Website http://www.zuora.com Service provider type Mobile commerce company Geographical presence Regional - Europe, North/Latin America, Asia-Pacific Modular, global, flexible and secure: Innovative solutions for Mobile Payment

As a global leader in payment innovations, Wirecard is supporting companies as an end-to-end provider of solutions and services for the technical implementing of multifunctional mobile payment solutions: the bandwidth of services ranges from classic and contactless cards and NFC stickers to real-time provisioning of virtual cards in NFC-capable smartphones. Wirecard is also setting new trends with solutions in the mobile card reader segment as Portfolio well as virtual credit cards and gift cards. Payment Risk management www.wirecard.com Banking services

Key facts 2011 A transaction volume of EUR 15.5 billion 85 payment methods 13,000 customers

Wirecard_Anzeige_210x297mm_mobile_payment_market_guide.indd 1 18.03.2013 10:05:26 92 Mobile Payments Market Guide 2013 company profiles

Company Wirecard AG Wirecard AG is one of the leading international software and IT providers of payment processing, risk management and issuing solutions. Worldwide, Wirecard Group supports over 14,000 companies from various industry verticals. As a specialist for outsourcing and white label solutions, Wirecard offers multifunctional mobile payment and wallet technology. Company Web site www.wirecard.com I mobilepayment.wirecard.com Head office Einsteinring 35, D-85609 Aschheim / Germany Regional office(s) Wirecard group operating units in Germany, Austria, UK, Ireland, Dubai, Indonesia, Singapore Geographical presence Europe, Middle East/Africa, Asia/Pacific Contact details / contact person Christian von Hammel-Bonten, Executive Vice President Telecommunications Email address: [email protected] Telephone: +49 89 4424 1405 Service provider type Financial institution (bank) Payment processor Mobile financial technology company (includes m-banking) Mobile commerce company (includes loyalty / couponing / location-based marketing, etc.) Mobile wallet / mobile payments provider (includes m-payment platforms, app developers, etc.) Direct operator billing services provider Mobile money transfer provider (includes remittance, P2P payments, etc.) Mobile POS (mPOS) payments company Target market MNOs, financial institutions, digital goods companies / web merchants, SMEs, merchants / retailers, travel & transportation Member of industry associations None and intiatives Partners Acquiring banks, MNOs, platform providers, payments processors, technical providers, personalization bureaus, card schemes, TSMs and many more Top initiatives / customer Vodafone, Deutsche Telekom, Telefónica O2, SFR, myTaxi, orderbird, EZ-Link references Active since 1999 Services Type of products / services Wirecard offers a broad range of services with its white-label payment platform. This includes provided issuing services for co-branded mobile payment programmes as well as acceptance solutions and mobile services. In particular we provide: issuing services, mobile wallet, mobile online payments, mobile loyalty & couponing, money transfer (P2P)/mobile remittance and mobile POS acceptance services. Core services Wirecard is an end-to-end provider for multifunctional payment solutions and a one-stop-shop for mobile payments such as contactless cards, NFC stickers, real-time provisioning of virtual cards in NFC-capable smartphones to make contactless payments. Wirecard is setting new trends with solutions in the mobile card reader segment on a white-label-basis as well as virtual credit and reloadable gift cards. Wirecard not only offers a comprehensive set of products and services (issuing services, account management, mobile application, customer service) for the provisioning of mobile contactless payment solutions, but also provides the necessary fiancial services licenses to issue cards in co-branded card programs under VISA and or MasterCard schemes through Europe. Unique selling points (USPs) Wirecard offers all elements for a successful co-branded mobile payment card program: technology/financial services and issuing license. Thus Wirecard is the ideal partner to support all companies interested in launching a co-branded wallet or mobile payment solution. Due to this USP and technology Wirecard has been selected by a number of leading international mobile operators in their latest mobile payments initiatives as technical service provider and issuer. Wirecard offers issuing processing for Visa and MasterCard and supports multi-currency for prepaid, debit and credit cards as well as instant issuing, personalization, various top-up services and a TSM gateway. Wirecard has access to more than 200 payment networks. Pricing model Pricing varies depending on customer agreements. For more details please contact our sales team. company profiles Mobile Payments Market Guide 2013 93

Other services Customer project management, sourcing support for stickers and SIM cards, callcenter support in native language, established relationships with all major HW/SW suppliers, integration with all major trusted service manager (TSM) suppliers, optional provision of SP/TSM services out of Wirecard‘s datacenters, regulatory compliance and much more Technology Technology partners Wirecard works with all leading providers for Secure Elements and TSM services. Core technology underlying your Wirecard’s platform has been built to be technology agnostic. As such Wirecard can support company’s mobile offering various technology approaches discussed throughout the market: barcodes, QR-codes, NFC card emulation mode (Paypass/Paywave), NFC P2P mode, SMS TAN, Username/password entry and more. All key mobile operating systems (iOS, Android, Windows Mobile, Blackberry OS) are also supported. The core components of the Wirecard platform for mobile solutions are the white-lable multi- tenant capable issuing processing platform and mobile wallet platform. Together they offer a comprehensive set of capabilities and features to set up and operate mobile payment programs – from instant virtual credit cards to NFC-cards provisioned onto secure elements / NFC-handsets. Authentication technology used Wirecard is using various authentication technologies – depending on the product and the risk assessment. Mobile applications Wirecard offers white-label mobile applications which provide cardholders/users various functionalities: registration for the mobile payment program, conducting transactions, top-up prepaid accounts, loyalty/couponing features and many more. Applications are available for iOS and Android (RIM and Windows 8 to follow soon). App distribution Apps are distributed by our partners or us through app stores (e.g. iTunes, Google Play), pre‑installed on devices or through dedicated in-house app stores Fraud prevention measures All fraud prevention measures and risk management methods already available through Wirecard’s payment processing are applied, including - Industry-specific and customizable, real-time fraud and money-laundry protection - Continuous improvement of fraud prevention models - Integration with European credit scoring and identity agencies - Credit scoring decision engine and strategy support Fraud prevention partners Wirecard works with leading fraud prevention and risk management partners