Delegate Profiles

Bareface Media www.barefacemedia.com Bareface Media is a full service creative and digital agency based in Birmingham, UK. Voted in The Drum magazine's Top 100 for Design and Digital 2013; with a strong Medical and Pharma focus, they are passionate about delivering intuitive and cost-effective solutions. Born out of existing agency relationships they were approached to develop mobile apps for treatment data collection. Mobile devices are transforming the way health information can be accessed and delivered. Recognising the opportunity presented to us, they created Engineered Apps, a start up between Bareface and Physicians, focused on developing apps for health care professionals. Bareface Media estimates the US market for our apps currently in development to be worth $135m within 3 years. Their team includes, business owners, surgeons, software developers and designers familiar with the challenges and complexities of working in the healthcare and digital sectors. Simon Morris Client Services Director [email protected] +44 (0) 121 270 0650 simon.barefacemedia.com

Simon‘s background is in digital marketing and advertising. He has worked with clients such as Bic, Mercedes- Benz, Schwarzkopf and Hasbro to name a few. Simon‘s skills include design, digital strategy and project management expertise, he relishes a challenge no matter how big or small.

Tom West Account Director [email protected] +44 (0)121 270 0650 tom.barefacemedia.com

Tom has experience in sales and marketing from both sides of the table, as a buyer and an agency with keen insight, respect for the customer, and a firm belief in the power of creativity.

The Beans Group www.thebeansgroup.com

The Beans Group helps brands and agencies understand, access and engage young people. They run studentbeans.com, the UK‘s leading youth website according to Neilsen which gets over 2.5 million monthly visitors and provides unique offers, entertainment and money-saving advice for university students. They help top advertisers like Apple, Redbull and Microsoft access and engage with 18-24s. The business has expanded to include morebeans.com, for life after university, award winning campaign freshersfields.com, the National Online Freshers Fair and Voxburner, an independent brand helping brands and agencies understand the youth market through reports, research and industry events such as the Youth Marketing Strategy and the Youth 100. James Eder Founder [email protected] + 44 (0)844 800 8516

In 2005 James became one of the youngest entrepreneurs in the UK when he founded studentbeans.com aged 22. The website provides unique offers, entertainment and money-saving advice for university students and today gets 2.5 million monthly visits. Now known as The Beans Group, the business has expanded to include morebeans.com, for life after university, award winning campaign freshersfields.com, the National Online Freshers Fair and Voxburner, an independent brand helping brands and agencies understand the youth market through reports, research and industry events. Encouraging the next generation of entrepreneurs, James is a frequent speaker at conferences, schools and universities across the UK. In May 2012 out of 500 people James was selected to be part of The Marketing Academy. James is passionate about continually learning and giving back and is always on the lookout for people to join the growing team, now over 35 people based in North .

Simon Eder Commercial Director [email protected] + 44 (0)870 3831 599 Simon Eder is the Commercial Director of The Beans Group. He has played a central role in launching and subsequently growing award winning digital youth campaigns including freshersfields.com - the world's largest freshers fair. He is also a founder of Voxburner which focuses on events, research and daily insights for those targeting the 18-24 market.

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Buttercup London www.buttercuplondon.com

Buttercup London is a digital agency that grew up living and breathing mobile and digital. They work with businesses helping them reach all audiences on any device with their marketing campaigns. Innovation is a primary focus and we reinvest in ourselves by self funding our own apps and other creations.

Catherine Buttery Director [email protected] +44 (0)7734 111 075

Catherine is a Digital Marketer with a passion for all tech, loyalty, mobile and social. She has been instrumental in high profile mobile marketing campaigns managing top clients including Universal Pictures, Paramount Pictures and Playboy. Notably, Catherine was instrumental with the development of several mobile sites and mobile applications for tent pole theatrical movies. This includes the design and build of the popular Android Weather Widget for "Despicable Me 2" reaching 4.5 stars on the App Store. When not ―Building up Buttercup‖ Catherine can be found rowing on the River Thames, London.

Buyapowa www.buyapowa.com

Buyapowa is a social-commerce technology business. They believe strongly that social media should be making you money and not costing it. Buyapowa‘s platform is now being used by clients such as Home Retail Group, Tesco, GSK, Sony, Time Warner, and PepsiCo to get their social audiences shopping. Our model is unique and we call it Co-buying. It's all about allowing the customer to define what's on offer and for the offer to increase in value as more people participate; smart rewards rather than 'dumb discounting'. It turns social media into a pretty powerful transactional channel, driving customer acquisition and real customer insight. For more information visit www.buyapowa.com

Gideon Lask Founder & CEO [email protected] +44 (0)7775 858287

Gideon is the founder and CEO of Buyapowa. With over 15 years‘ experience working in ecommerce, Gideon brings a wealth of knowledge and practical experience to Buyapowa. He helped build LetsBuyIt.com (the original social-commerce business), and as CEO led an MBO and subsequent sale of the business. He joined the board of HMV as MD of HMV.com and multi-channel director, developing the online business to represent 20% of group sales, serving over 100K customers per day. Afterwards, he left to lead the transition of Universal Music from a record label into a multi- channel business, selling fashion, music, memorabilia and tickets to over 10m fans globally. Before beginning his ecommerce career, Gideon worked as a Management Consultant with Ernst & Young, where he worked with clients such as Barclays, Lloyds, and Abbey National.

Roger Andrews COO [email protected] +44 (0)7775 858287

Roger joined Buyapowa as COO in 2013 and is currently helping build Buyapowa into a global force in Social Commerce. Prior to joining Buyapowa, Roger has had a series of successes with early stage U.S. companies over the last decade and a half. He headed the EMEA business of dynaTrace from an early stage, a second gen web performance management company that was acquired by Compuware for $256M. Prior to that, he headed the international business of Wily Technologies, a company in the web performance management space that was acquired by CA for $375M. He also headed the international business of ATG, one of the first ecommerce platforms, that was acquired by Oracle for $1bn. Additionally, he was the VP of Business Development for Sterling Commerce, a very early enterprise internet business that was sold to SBC for $3.9bn.

UNCLASSIFIED Digital MR www.digital-mr.com

Digital MR is an award winning Digital Research Agency with special focus on online communities and social media listening. Market Research, as we know it, is perfectly unsuited to add value in the digital economy; companies still use the ―old school‖ approach which does not address the complexity of our times: they require more resources and achieve less impact. The biggest challenge for new market research companies is how to access the information quickly, in an optimal way and at an optimal cost. The job of a next generation market research company like DigitalMR is to connect the dots from multiple sources and make sense out of the deluge of data on behalf of its clients. True actionable business insights can only come out of synthesizing accurate data from many sources, not from analysing single source data. BREAK THROUGH IN CONSUMER AND EMPLOYEE UNDERSTANDING DigitalMR has developed eCommunity - a proprietary platform for: collaborative conversations with employees, collecting data and synthesizing insights, co-creating products and communication materials with consumers. The consumers become an extended arm of the client services, operations, sales and marketing departments and turn out to be a very efficient source of unique learning about the company offering and the ideal way to communicate with the market. To establish a powerful eCommunity you need: - A solid, state of the art software platform especially developed for consumer insights and engagement - A proven member recruitment and management process - An experienced and talented online community manager - An experienced researcher as a client service manager -Top class analysis/synthesis of the content and activity

Michalis Michael CEO [email protected] +44 (0)203 176 6800 uk.linkedin.com/in/michalisamichael

Michalis is an experienced board-level executive with a strong technical and commercial mindset. He has over 20 years of experience in managing multi-country businesses with multinational corporations such as Synovate - a $600 Million organisation out of which Michalis was responsible for $80 Million), MEMRB/IRI, MASMI and RGIS in Central Eastern Europe and the USA. Through these positions he has serviced large client accounts with multinational companies such as Wal-Mart, P&G, Coca Cola, Henkel, Eli Lilly, Nestle, YUM etc. He has led large software development projects for market research applications, involving multi- discipline teams out of Chicago USA coordinating companies in India and the US. He has a Master's Degree in Aerospace Engineering from the Technical University of Berlin and has received his business training through multiple executive courses at and London Business School. In addition to English he speaks fluently German, Greek (mother tongue) and conversational Polish.

Gospelware www.gospelware.co.uk Gospelware is a mobile development studio specialising in native app development for iPhone, iPad and Android devices. Gospelware have strategised, designed and delivered mobile projects for a world wide client base in sectors such as healthcare, education, media and retail.

Michael Dunn Co-founder & Commercial Director [email protected] +44 (0) 191 490 9233 @michaeljohndunn

Michael is the Co-founder and Commercial Director of Gospelware, an award winning mobile design and development studio based in the North East England. Gospelware specialise in creating native mobile applications for iOS and Android for national and international clients in sectors such as healthcare, education, finance and retail.

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Integrate London www.integratelondon.com

Integrate London is a digital design and user experience consultancy, they specialise in solving complex business challenges to create beautiful digital products and services for our clients. They take a user-centered design approach to solving business challenges, defining pleasurable experiences that articulate your company brand values perfectly. Their brand experience covers a range of well-known global brands across a wide range of sectors, from finance through to fashion, including UBS Investment Bank, HSBC, Barclays, PUMA & EMI. They've worked on over 140 projects, with over 60 brands and designed over 65 financial apps.

Guy Buchan Director [email protected] +44 (0)207 183 4405

Guy Buchan is a well-rounded design and user experience consultant, Director of digital consultancy Integrate London, and innovator in the creative industries. He has over 16 years experience working with well-known global brands across a wide range of sectors, from finance through to fashion, including UBS Investment Bank, HSBC, RBS, Barclays & PUMA. Solving business challenges through the application of creative thinking, executed as effective user-focused digital design, Guy specialises in making the complex simple by applying his user-centred design approach to designing software, apps and websites.Guy is an accomplished speaker, with a range of international engagements this year. First in Seoul & Taipei, with UK Minister for the Creative Industries, Ed Vaizey. More recently, in September, on invitation, at St Andrews University in Edinburgh.

Novoda www.novoda.com Novoda is based out of London & Berlin and develop the world's most desirable Android software! They've helped re-imagine shopping with Tesco, developed software with manufacturers such as Sony and Motorola and high growth companies such as Songkick, Podio, Meetup & WeeWorld. Novoda is also at the very heart of the community organising the London Android user group and the London arm of Droidcon. Novoda's years of Android expertise guarantees superb Android products whatever the form factor and where ever the challenge.

Kevin McDonagh CEO [email protected] +44 (0) 7981932411 @novoda @kevinmcdonagh

Kevin is CEO at Novoda (www.novoda.com) a software development consultancy specialising in the best of the Android platform, organiser of the London Android user group(www.meetup.com/android) and organiser of the UK's Android conference Droidcon(www.droidcon.co.uk). Kevin has developed for print, web, desktops and apps and can confirm that they all take a long time to do right.

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Paris Panda www.parispanda.com Paris Panda is a digital marketing agency that specializes in social media, web and mobile apps for the entertainment, retail, leisure, and nonprofit industries. Driven by results with a focus on innovation and user experience, our work engages users, builds loyal communities and increases sales. Set up in 2008 by Liz Worsley (Creative Director) and Lisa Hibbert (Client Services Director), the founders possess a combined industry experience of over 25 years. Prior to forming the company, Liz and Lisa worked in design and marketing roles at technology and mobile companies, UK blue chips and large agencies. They are active in the tech community and strive to pioneer the latest possibilities in tech.

Lisa Hibbert Co-Founder & Client Services Director [email protected] +44 (0)1132456492 LinkedIn http://lnkd.in/kFJWp2

Since 2008 Lisa Hibbert is the Co-Founder and Client Services Director of UK based Digital Marketing Agency, Paris Panda. With more than 10 years hands on marketing experience, working strategically and tactically across B2B and B2C sectors Lisa has worked on award winning digital campaigns for blue chip clients in the finance, music and entertainment, retail, charity and housing industries. Working with some big name brands and artists Lisa is looking to take Paris Panda to the next level and expand in to US markets. Paris Panda are looking to form relationships with US investors and brands alike who are interested in working with the forward-thinking, innovative, digital agency.

Liz Worsley Co-Founder & Director [email protected] +44(0)1132456492 LinkedIn http://lnkd.in/byRC62t

Director and Co-Founder, Paris Panda Liz is co-founder of Paris Panda, a digital agency which provides social media and mobile apps, web apps and enterprise software to global companies including EMI, Universal and Warner Music Group. Having worked for technology and mobile companies since the 90‘s, Liz has built up a strong experience in user interface design, usability and creative thinking. Liz is inspired by technologies, people and big ideas with world-changing potential, and is an advocate for the value of design in business. She is active in the tech community and speaks at schools to drive more girls in to STEM.

Special2Us www.special2us.com

Special2Us is a "family memories" vault. It provides a service which collects old photographic prints, albums, transparencies framed pictures, scans them all, uploads them to the internet in a safe, secure and private manner. Unlike their original material, the owner can look at them or share them, anywhere, anytime with anybody specific they choose. Whether they be pictures of a grandmother, a great aunt or grandchild, the family holiday or a long forgotten gathering, the pictures are safe, accessible and available for friends, relatives and generations to come. Unique to Special2Us is the photographic family tree facility and the option to record reminiscences by voice as well as in notes form. For the future, Special2Us offers the compilation of a visual, aural and written past history of a family or an individual. Matthew Green Communications & Marketing Director [email protected] + 44 (0)20 7407 7200

Matthew Green has 30 years' experience of planning and delivering communications projects on a business-2- business and business-2-consumer level. With offices based in London, he works extensively in USA, India, China, Middle East& West Africa. Originally trained as a graphic designer, he now holds an MBA from Henley Business School as well as having trained at Chicago's prestigious Kellogg School of Management & Mumbai's SP Jain Institute of Management & Research. His expertise encompasses digital, video direction, exhibition design and live event production which are strategically applied for corporate & government clients in areas of internal, external and corporate governance communications. Matthew acts as a mentor in and around London's renown "Silicon Roundabout" for SMEs whilst developing his latest venture: Special2Us, a unique "family memories" vault service which creates a visual, aural and written past history of a family or an individual through the digitisation of their old photographic prints, albums, transparencies framed pictures along with recordings of verbal reminiscences.

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Popup Cinema www.popupcinema.net | www.dogwoof.com Popup Cinema is an initiative of Dogwoof, a leading documentary film distributor and global sales agent. Popup is an online service that allows customers to obtain screening licences to show new films at their own ‗popup‘ screenings. The website, popupcinema.net, makes browsing and booking screening licences easy and attractive. Customers‘ events are listed on the film‘s official websites and promoted by official twitter handles.

Patrick Hurley Distribution Co-ordinator & Manager [email protected] +44 (0)20 7831 7252

Patrick Hurley is Distribution Co-ordinator and manager of Popup Cinema at Dogwoof, a leading film distribution company specialising in high-quality feature documentaries.

Qodeo www.qodeo.com

Qodeo: - is an independent and interactive provider of rich dynamic financial data, trusted network connections and real-time market insight for the Global Entrepreneur, VC/PE professional, Limited Partner & Corporate Advisor community - provides an integrated cloud-based toolkit that saves users significant time and money, sourcing funds and deals, providing secure access to relevant global network connections, and sharing unique global news, insight and information - provides better tools and better data for the global venture community — driving better performance - has successfully raised funds from investors to build the beta, being released at the UKTI New York Digital Media Mission; and is now raising additional funds to operationalize and scale qodeo‘s integrated toolkit is a one-stop shop, comprising a Productivity Suite complemented by a Network Suite. Together, this Toolkit — and their uniquely sourced Data — are the most powerful available on the market. Focused on the entire global venture community‘s needs. PC and Mobile Users interactively use their Search-based global directory to find firms, funds, people, and filter results by sector, stage, location, networks, etc; identify and connect with funders; network with peers build interest groups, leverage trusted networks; analyze and compare performance; review and manage portfolio valuation outcomes instantly; keep updated with industry news; and post jobs.

Simon Glass Founder & CEO [email protected] + 44 (0) 7773 429 014

Simon founded qodeo to solve problems, save time and connect members of the global venture community in the cloud. Simon is tasked with leading qodeo, with special responsibility for business development and strategy. Formerly Director at Australian AA rated Westpac Institutional Bank. He worked in VC, advisory, media and academia. Simon rained in Corporate Finance at London Business School and holds BA, MA and MBA degrees from Cambridge University. Former head of Vivendi Universal‘s venture wing Viventures and qodeo Advisory Panel member stated that Simon is ‗a true business developer, inspiring… commitment and skills for firm execution of action‘. Simon rows for Cambridge University alumni.

Simon Glazer PR & Communications Consultant [email protected] +44 (0) 203 675 0502

Simon Glazer is a strategic communications consultant and practitioner, with over twenty years‘ experience in technology and corporate PR. Simon‘s past client experience has included: Autonomy, CA Technologies, Canon, Hitachi Data Systems, IBM, LG Electronics, Oracle, Panasonic, Phones 4U,PKWare, Sage, Siebel and Verizon Business. Simon was previously chairman of the PRCA Technology Group and is a member of the CIPR, the Chartered Institute of Public Relations.

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Shopa www.shopa.com Shopa is the world‘s largest shopping network where members discover popular products & earn cash when they buy or share them with friends.Members discover from a growing database of over 110 million products from the world‘s biggest brands based on their personal preferences and the activities of friends and the shopa community. Shopa aims to be the shop window for every online shopper. Shopa was recognised as one of the top 20 global start-ups of 2012 by Techcrunch and the IBM SmartCamp 'UK startup of the year 2013'

Peter Janes Founder & CEO [email protected] + 44 (0) 7968106151

Peter is the founder and CEO at shopa. Launched in Nov 2012 ,shopa is the world's largest shopping network providing members with cash rewards whenever they buy and share from over 110 million products. Members discover the latest products from the world's biggest brands based on their personal preferences and the activities of their friends and the shopa community. Previously Peter founded the 'The Post Network', a network of social sharing platforms which was successfully sold in May of 2011.

Soluis www.soluis.com The Soluis Group incorporates several operating divisions that offer the very best in client presentation and stakeholder engagement. Founded in 2000, Soluis have established a reputation for flexibility, innovation and quality in delivering exceptional service that helps their clients to connect more effectively with clients and project partners. The Soluis Studios service an increasing client base across all major sectors of construction; including buildings, infrastructure and energy. The expertise within each studio offers cutting-edge design visualisation using a variety of methods ranging from traditional CG imagery and animation, through advanced motion graphics to innovative interactive solutions. Soluis Interact is a specialised division which connects with the work of the Studios to deliver the latest range of options for developing fully immersive interactive environments that can be delivered across a range of platforms, and the ability to publish and present these using a variety of different interfaces. Their developers have pioneered the use of familiar interfaces for delivering accessible professional quality presentations using options such as games controllers, iPads, multi-touch surfaces, augmented reality and 3D motion control.

Neil McLaughlin Commercial Manager [email protected] +44 (0) 141 548 8686

As Commercial Manager at Soluis, Neil‘s role encompasses developing core business, pro-actively managing key account relationships and leading the expansion of their client base by driving their operational presence into key sectors and new vertical markets. Neil‘s background includes over 7 years working in the Middle East in high profile roles, which included providing economic analysis to the Bahrain and Abu Dhabi Governments and undertaking Sales Director roles within the Real Estate market in the United Arab Emirates. Neil has drawn on this experience to develop strong relationships across all areas of property development, construction and design to great effect over the years, positioning himself at the forefront of technological innovation by continually encouraging his clients to explore more effective methods of connecting with their audiences. When Neil is not striving to deliver best in class solutions for his clients, you will find him strapped into a glider, flying over the UK countryside and competing in gliding competitions.

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Triptease www.tripteases.com

Triptease is a social publishing and commerce platform. Designed for iPad, they add a little joy into online vacation planning, rather like Houzz for travel.

Travel is the most shared content to timeline, yet the industry has found social ROI illusive. Triptease helps hotels turbo-boost their social and content marketing. Driving direct bookings and disrupting OTAs in the process.

Charlie Osmond Chief Tease [email protected] +44 (0)7939011372

Charlie is the Chief Tease at Triptease, a company he recently founded to put some joy back into online travel. Triptease is a platform for browsing, saving and sharing photo-reviews of delightful travel. Hotels ask guests to triptease because their photo-reviews are highly shared, driving a direct return from social media. Charlie previously founded two other successful companies and among other accolades was named Esquire Magazine's Young Entrepreneur of the Year.

twentysix www.twentysixdigital.com twentysix is a full service, award winning, international digital agency with offices in London, Leeds, Singapore and New York. twentysix are passionate about digital and experts in marketing. They deliver indispensable creative and commercial thinking that connects brands closer to users in the digital world. twentysix employ 118 of the very best people who create the very best work and true digital innovation which delivers real results for the brands they work with. Gail Dudleston Global CEO [email protected] +44 (0)113 3202626

Gail Dudleston is Global CEO of twentysix – the award winning full service digital marketing agency with offices in Leeds, London, Singapore and New York. Previously Director at Rapp, Gail started twentysix in 2005 and has grown the agency from 6 to a team of 118 and a turnover of over £6+m. Gail is passionate about the digital world, serious about strategic thinking and dedicated to delivering technical innovation. twentysix delivers indispensable creative and commercial thinking that connects brands closer to their customers online. Life Online, the twentysix proposition, drives everything, from digital campaign strategy and creative execution, website build and development, Content Management Systems, mobile apps and games, social media, SEO, content strategy and content marketing through to creating powerful & measurable online brand experiences. Gail employs the very best people who deliver the very best work for twentysix clients. The team at twentysix work to the highest possible standards to create & deliver true digital creativity & innovation in over 100 markets for brands such as P&G, Wella, TalkTalk Business, AGEAS, London Stock Exchange, Skandia International, Sony PlayStation and the NHS.

Nayani Vivekaandamorthy Account Manager [email protected] +44 (0)113 320 2626 Nayani Vivekaandamorthy has worked in the digital marketing industry for the last seven years in both the US and the UK. With extensive experience in both agency and client side digital marketing, Nayani has a great grasp of client goals and is committed to working closely with her clients in order to support their business objectives as well as achieve the project objectives. To date, Nayani has worked on Global campaigns for a range of brands including P&G, DDF, Wella and System professional.

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Voxpopme www.voxpopme.com

VoxPopMe is a video insight platform that leverages social data to help brands we know and love understand and engage consumers. Brands ask questions and consumers respond with 15-60 second video responses via the VoxPopMe app. Since launching in May 2013 VoxPopMe has worked with 20+ major brands including Vodafone, ASOS, Manchester City FC, Hilt on, BSkyB. The company has processed over 55,000 consumer Videopinions which have provided incredible consumer insight for these brands. VoxPopMe makes video insight usable through a web based brand platform that provides including transcription, search, sentiment and a showreel generator. Having quickly developed the business in the UK we are now looking to expand the service to the US in 2014. Dave Carruthers CEO [email protected] +44 (0)1212247703

An entrepreneur with a proven track record in developing high growth technology businesses. With over 10 years experience in developing technology businesses Dave has a unique understanding of the market from both a technical and commercial perspective. Dave immerses himself in all things digital with a particular interest in mobile tech. In 2008 Dave founded One Result which has grown to a 22 person digital development agency with a strong mobile focus, success with One Result has included winning Mobile Entrepreneur of the Year in 2012, launching and incubating a successful safety app business called StaySafe and writing the Top Grossing Lifestyle iPhone app last year for Childcare.co.uk which was also one of Apple's picks of the year for Most Disruptive App alongside Barclays, Starbucks and the BBC. In May 2013 Dave launched VoxPopMe having spotted an opportunity to disrupt the process of how brands use video for market research. Since launching VoxPopMe has gained traction very quickly and Dave is now focused on scaling this business both in the UK and expanding to new territories.

YPlan www.yplanapp.com.com YPlan is tonight's going out app. Browse through a curated shortlist of the best events in town every night and book in just two taps. No need to print anything, they're 100% mobile. Brought to you by a team of entertainment experts, YPlan is on a mission to make your nights out more spontaneous because, let's be honest, the best ones always are.

Rytis Vitkauskas CEO [email protected] +44 (0) 7947217999

Rytis is co-founder and CEO of YPlan. Previously, he was Vice President at Summit Partners and responsible for software and technology investments from 2008-2011. It was here as a board observer that he helped source, execute and manage two of the four Summit‘s investments in Europe: Acturis Software (UK based SaaS) and AVAST Software (Czech based ―freemium‖ anti-virus software); he has personally invested in both companies as well. Rytis started his entrepreneurial journey at the age of 14, founding his business in computer assembly, repair and network maintenance in Lithuania. It was this type of early experience which allowed him to develop the core values of business; customer care, politeness and honesty. Rytis holds a BA with distinction (top 5%) in Integrated Social Sciences from Jacobs University Bremen, Germany, where he first met fellow co-founder Viktoras on a basketball court in 2003. The two have stayed close friends ever since. After Jacobs, Rytis went on to receive his MBA with distinction (top 7%) from Harvard Business School in 2008 where he recognised the importance of developing strong relationships with business leaders. Through the inception of YPlan, Rytis has gained the support of investors and advisors from Hailo, Geckoboard, GoCardless, Dropbox, Google, Skype and Facebook. Identifying the consumer shift to mobile commerce, Rytis also spotted a gap in the entertainment market. No single mobile service provided an efficient way to discover and purchase last minute nights out. Together with a dedicated team, YPlan was founded. Alongside the achievement of developing the world‘s first mobile-only event booking app, Rytis is also a published author of two books, and organiser/mentor of several youth mentorship programmes.