Delegate Profiles Bareface Media www.barefacemedia.com Bareface Media is a full service creative and digital agency based in Birmingham, UK. Voted in The Drum magazine's Top 100 for Design and Digital 2013; with a strong Medical and Pharma focus, they are passionate about delivering intuitive and cost-effective solutions. Born out of existing agency relationships they were approached to develop mobile apps for treatment data collection. Mobile devices are transforming the way health information can be accessed and delivered. Recognising the opportunity presented to us, they created Engineered Apps, a start up between Bareface and Physicians, focused on developing apps for health care professionals. Bareface Media estimates the US market for our apps currently in development to be worth $135m within 3 years. Their team includes, business owners, surgeons, software developers and designers familiar with the challenges and complexities of working in the healthcare and digital sectors. Simon Morris Client Services Director [email protected] +44 (0) 121 270 0650 simon.barefacemedia.com Simon‘s background is in digital marketing and advertising. He has worked with clients such as Bic, Mercedes- Benz, Schwarzkopf and Hasbro to name a few. Simon‘s skills include design, digital strategy and project management expertise, he relishes a challenge no matter how big or small. Tom West Account Director [email protected] +44 (0)121 270 0650 tom.barefacemedia.com Tom has experience in sales and marketing from both sides of the table, as a buyer and an agency with keen insight, respect for the customer, and a firm belief in the power of creativity. The Beans Group www.thebeansgroup.com The Beans Group helps brands and agencies understand, access and engage young people. They run studentbeans.com, the UK‘s leading youth website according to Neilsen which gets over 2.5 million monthly visitors and provides unique offers, entertainment and money-saving advice for university students. They help top advertisers like Apple, Redbull and Microsoft access and engage with 18-24s. The business has expanded to include morebeans.com, for life after university, award winning campaign freshersfields.com, the National Online Freshers Fair and Voxburner, an independent brand helping brands and agencies understand the youth market through reports, research and industry events such as the Youth Marketing Strategy and the Youth 100. James Eder Founder [email protected] + 44 (0)844 800 8516 In 2005 James became one of the youngest entrepreneurs in the UK when he founded studentbeans.com aged 22. The website provides unique offers, entertainment and money-saving advice for university students and today gets 2.5 million monthly visits. Now known as The Beans Group, the business has expanded to include morebeans.com, for life after university, award winning campaign freshersfields.com, the National Online Freshers Fair and Voxburner, an independent brand helping brands and agencies understand the youth market through reports, research and industry events. Encouraging the next generation of entrepreneurs, James is a frequent speaker at conferences, schools and universities across the UK. In May 2012 out of 500 people James was selected to be part of The Marketing Academy. James is passionate about continually learning and giving back and is always on the lookout for people to join the growing team, now over 35 people based in North London. Simon Eder Commercial Director [email protected] + 44 (0)870 3831 599 Simon Eder is the Commercial Director of The Beans Group. He has played a central role in launching and subsequently growing award winning digital youth campaigns including freshersfields.com - the world's largest freshers fair. He is also a founder of Voxburner which focuses on events, research and daily insights for those targeting the 18-24 market. UNCLASSIFIED Buttercup London www.buttercuplondon.com Buttercup London is a digital agency that grew up living and breathing mobile and digital. They work with businesses helping them reach all audiences on any device with their marketing campaigns. Innovation is a primary focus and we reinvest in ourselves by self funding our own apps and other creations. Catherine Buttery Director [email protected] +44 (0)7734 111 075 Catherine is a Digital Marketer with a passion for all tech, loyalty, mobile and social. She has been instrumental in high profile mobile marketing campaigns managing top clients including Universal Pictures, Paramount Pictures and Playboy. Notably, Catherine was instrumental with the development of several mobile sites and mobile applications for tent pole theatrical movies. This includes the design and build of the popular Android Weather Widget for "Despicable Me 2" reaching 4.5 stars on the App Store. When not ―Building up Buttercup‖ Catherine can be found rowing on the River Thames, London. Buyapowa www.buyapowa.com Buyapowa is a social-commerce technology business. They believe strongly that social media should be making you money and not costing it. Buyapowa‘s platform is now being used by clients such as Home Retail Group, Tesco, GSK, Sony, Time Warner, and PepsiCo to get their social audiences shopping. Our model is unique and we call it Co-buying. It's all about allowing the customer to define what's on offer and for the offer to increase in value as more people participate; smart rewards rather than 'dumb discounting'. It turns social media into a pretty powerful transactional channel, driving customer acquisition and real customer insight. For more information visit www.buyapowa.com Gideon Lask Founder & CEO [email protected] +44 (0)7775 858287 Gideon is the founder and CEO of Buyapowa. With over 15 years‘ experience working in ecommerce, Gideon brings a wealth of knowledge and practical experience to Buyapowa. He helped build LetsBuyIt.com (the original social-commerce business), and as CEO led an MBO and subsequent sale of the business. He joined the board of HMV as MD of HMV.com and multi-channel director, developing the online business to represent 20% of group sales, serving over 100K customers per day. Afterwards, he left to lead the transition of Universal Music from a record label into a multi- channel business, selling fashion, music, memorabilia and tickets to over 10m fans globally. Before beginning his ecommerce career, Gideon worked as a Management Consultant with Ernst & Young, where he worked with clients such as Barclays, Lloyds, and Abbey National. Roger Andrews COO [email protected] +44 (0)7775 858287 Roger joined Buyapowa as COO in 2013 and is currently helping build Buyapowa into a global force in Social Commerce. Prior to joining Buyapowa, Roger has had a series of successes with early stage U.S. companies over the last decade and a half. He headed the EMEA business of dynaTrace from an early stage, a second gen web performance management company that was acquired by Compuware for $256M. Prior to that, he headed the international business of Wily Technologies, a company in the web performance management space that was acquired by CA for $375M. He also headed the international business of ATG, one of the first ecommerce platforms, that was acquired by Oracle for $1bn. Additionally, he was the VP of Business Development for Sterling Commerce, a very early enterprise internet business that was sold to SBC for $3.9bn. UNCLASSIFIED Digital MR www.digital-mr.com Digital MR is an award winning Digital Research Agency with special focus on online communities and social media listening. Market Research, as we know it, is perfectly unsuited to add value in the digital economy; companies still use the ―old school‖ approach which does not address the complexity of our times: they require more resources and achieve less impact. The biggest challenge for new market research companies is how to access the information quickly, in an optimal way and at an optimal cost. The job of a next generation market research company like DigitalMR is to connect the dots from multiple sources and make sense out of the deluge of data on behalf of its clients. True actionable business insights can only come out of synthesizing accurate data from many sources, not from analysing single source data. BREAK THROUGH IN CONSUMER AND EMPLOYEE UNDERSTANDING DigitalMR has developed eCommunity - a proprietary platform for: collaborative conversations with employees, collecting data and synthesizing insights, co-creating products and communication materials with consumers. The consumers become an extended arm of the client services, operations, sales and marketing departments and turn out to be a very efficient source of unique learning about the company offering and the ideal way to communicate with the market. To establish a powerful eCommunity you need: - A solid, state of the art software platform especially developed for consumer insights and engagement - A proven member recruitment and management process - An experienced and talented online community manager - An experienced researcher as a client service manager -Top class analysis/synthesis of the content and activity Michalis Michael CEO [email protected] +44 (0)203 176 6800 uk.linkedin.com/in/michalisamichael Michalis is an experienced board-level executive with a strong technical and commercial mindset. He has over 20 years of experience in managing multi-country businesses with multinational corporations such as Synovate - a $600 Million organisation out of which Michalis was responsible for $80 Million), MEMRB/IRI, MASMI and RGIS in Central Eastern Europe and the USA. Through these positions he has serviced large client accounts with multinational companies such as Wal-Mart, P&G, Coca Cola, Henkel, Eli Lilly, Nestle, YUM etc. He has led large software development projects for market research applications, involving multi- discipline teams out of Chicago USA coordinating companies in India and the US. He has a Master's Degree in Aerospace Engineering from the Technical University of Berlin and has received his business training through multiple executive courses at Harvard Business School and London Business School.