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Mobile Smart Fundamentals Mma Members Edition December 2014

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Mobile Smart Fundamentals Mma Members Edition December 2014 MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION DECEMBER 2014 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION DECEMBER 2014 REPORT Same Budget, Better Results In the coming weeks, the MMA will start sending out invitations for the industry to join us at a variety of meetings, presentations, webinars and events where the MMA, and the brands that have participated (AT&T, Walmart, The Coca-Cola Company and MasterCard), will be sharing the findings of our SMoX.me (Smart Mobile Cross Marketing Effectiveness) studies. SMoX.me scientifically assesses the interaction of mobile channels and platforms in relation to the broader marketing mix (TV, radio, magazines, Internet etc). This research will help marketers understand the impact of consumers’ shifting media habits, as well as how to optimize their marketing mix by rebalancing investments. Essentially – better business results at the same budget. This has been a massive undertaking, which will continue through 2015 and beyond. We expect the release of these results to accelerate the transformation and innovation of marketing—core to our marketer-first mission. We look forward to an exciting year ahead and being a catalyst for growth for the entire industry! As ever, please let the MMA team know if there is anything we can do to help your mobile efforts. Best, Greg Stuart INTRODUCTION 2 MOBILE MARKETING ASSOCIATION DECEMBER 2014 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 6 M&A TRANSACTIONS 8 FINANCING TRANSACTIONS 11 MMA OVERVIEW 20 HIDDEN RIVER OVERVIEW 22 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION DECEMBER 2014 REPORT Executives on the Move Name New Company Old Company New Company Summary Date Zoosk is a leading dating App and online website, Kelly Steckelberg Chief Executive Officer, Zoosk Chief Financial Officer, Zoosk offering a truly personalized dating experience through its 12/17/14 Behavioral Matchmaking™ technology. Zoosk is a leading dating App and online website, Shayan Zadeh Board Member, Zoosk Chief Executive Officer, Zoosk offering a truly personalized dating experience through its 12/17/14 Behavioral Matchmaking™ technology. Coding Dojo is a coding school which aims to teach and create a community of developers and entrepreneurs Richard Wang Chief Executive Officer, Coding Dojo Managing Partner, Village88 Ventures (Current) with an eye not just for subsequent employment or 12/11/14 business growth but also for camaraderie and personal fulfillment. SHOEme's is an ecommerce company with a mission to Peter Lee Chief Information Officer, SHOEme Chief Executive Officer/Managing Director, LensWay constantly challenge, innovate and deliver new and better 12/11/14 ways to shop. Zenefits gives you, your managers, and your employees David Sacks Chief Operating Officer, Zenefits Co-Founder, Yammer a single online place to manage all your HR — payroll, 12/10/14 benefits, compliance, and more. Front Desk is a mobile-first, SaaS-based platform Nathan Cowan Vice President of Worldwide Sales, Front Desk Director of Corporate Sales, DocuSign providing cloud-based client management tools for the 12/4/14 personal services economy. Front Desk is a mobile-first, SaaS-based platform Amy Ellis Head of Product Marketing, Front Desk Head of Integrations and Partnerships, MailChimp providing cloud-based client management tools for the 12/4/14 personal services economy. Cray provides innovative computing platforms that enable General Manager, Data Services Division, Amazon Ryan Waite Senior Vice President of Products, Cray scientists and engineers in academia, government, and 12/2/14 Web Services industry to meet both. Frontier Communications is a provider of Director of Operations West Region, Frontier Network Operations Supervisor, Frontier Frank Aff communications services focused on smaller 12/1/14 Communications Communications communities and rural America. Cyanogen is a company that is focused on reimaging the Frank Montes General Counsel, Cyanogen General Counsel, Coin 11/24/14 mobile operating system. Informate Mobile Intelligence specializes in mobile Chief Executive Officer, Informate Mobile measurement, including the tracking of content, Will Hodgman Chief Executive Officer, KISSMetrics 11/18/14 Intelligence advertising and in-app activity on smartphones and tablets. Senior Vice President of Corporate Sprint offers a comprehensive range of wireless and Douglas Communications & Corporate Social Chief Communications Officer, Visa wireline communication services bringing the freedom of 11/18/14 Michelman Responsibility, Sprint mobility to consumer. Sprint offers a comprehensive range of wireless and Frank Boyer Chief Procurement Officer, Sprint Principal Consultant, FCB Consulting* wireline communication services bringing the freedom of 11/18/14 mobility to consumer. Nintex, a SharePoint workflow company, delivers Russ Mann Chief Marketing Officer, Nintex Chief Executive Officer, Covario software and cloud services that empower companies to 11/18/14 automate their business processes. Point Inside offers StoreMode, a platform that enables Sebastien Head of Product, Point Inside Managing Director, XSpectra at Mycroft Inc. brick and mortar retailers to engage with mobile 11/18/14 Fouillade customers along their purchase path. Nintex, a SharePoint workflow company, delivers Vice President of Channel Strategy & Channel Josh Waldo Senior Director, Cloud Partner Strategy, Microsoft software and cloud services that empower companies to 11/13/14 Programs, Nintex automate their business processes. Vice President of Sales & Channel, DataCore PayScale provides compensation data to individuals and Melody Brown Senior Vice President of Sales, PayScale 11/13/14 Software employers through its online tools and software. PayScale provides compensation data to individuals and Stacey Klimek Vice President of People, PayScale Controller / HR/ Operations, PayScale 11/13/14 employers through its online tools and software. Marchex is a mobile advertising company providing a Peter Greb Vice President of National Clients, Marchex Vice President, Client Partner, Razorfish software suite for businesses that depend on consumer 11/11/14 phone calls to drive sales. Marchex is a mobile advertising company providing a Vice President of Strategy & Development, Group Director, Corporate Strategy & Planning, Daniel Behrendt software suite for businesses that depend on consumer 11/11/14 Marchex Samsung phone calls to drive sales. *Frank Boyer's position as Principal Consultant at FCB Consulting is current. Source: Thomson Reuters, VentureDeal and Hidden River, LLC *Data collected in this issue of Mobile Smart Fundamentals was collected throughout December 1-31, 2014. EXECUTIVE MOVES 4 MOBILE MARKETING ASSOCIATION DECEMBER 2014 REPORT Executives on the Move Name New Company Old Company New Company Summary Date HotelTonight is a mobile hotel booking application that Amy Bohutinsky Board of Directors, HotelTonight Chief Marketing Officer, Zilllow* allows users to find and reserve same-day hotel rooms 11/6/14 from their smartphones. Impinj is a leading provider of UHF RFID solutions that provide Item Intelligence in the retail, pharmaceutical, Chris Diorio Chief Executive Officer, Impinj Chief Technology Officer, Impinj 11/4/14 healthcare, food and beverage, and many other industries. Amobee is a mobile advertising platform offering end-to- Adam Wade Business Development Director, Amobee Digital Director, Carat end mobile advertising solutions and services for 10/29/14 advertisers and publishers. Rhapsody is a music subscription service that offers David Hose Interim Chief Executive Officer, Rhapsody Co-Founder, Soundwall, LLC (current position) 10/22/14 videos, playlists, reviews and radio stations. Shauna Causey Vice President of Marketing, EveryMove.org Marketing Executive, UP Global EveryMove.org is a Seattle health start-up. 10/22/14 Garret Link Vice President of Product, EveryMove.org Vice President of Product, Koru, Inc EveryMove.org is a Seattle health start-up. 10/22/14 Vice President, Marketing and Publisher Relations, PlayFab is a cloud based provider of tools and services Chris Donahue Director, Developer Relations, PlayFab 10/21/14 CiiNOW for building and managing online games. SkyKick is a Seattle start-up that helps move companies Steve Bonilla Chief Operating Officer, SkyKick Chief Operating Officer, Spiraledge 10/20/14 onto Microsoft’s Office 365 cloud platform. Senior Cloud Strategy, Microsoft’s U.S. SMB SkyKick is a Seattle start-up that helps move companies Peter Labes Vice President of Business Development, SkyKick 10/20/14 Channel Group onto Microsoft’s Office 365 cloud platform. SkyKick is a Seattle start-up that helps move companies Eric Jewett Vice President of International, SkyKick Microsoft 10/20/14 onto Microsoft’s Office 365 cloud platform. Microsoft is a veteran software company, best known for Vice President, Worldwide Retail Systems and Retail Suresh Kumar Corporate Vice President, Microsoft its Microsoft Windows operating system and the 10/20/14 Services, Amazon Microsoft Office suite of productivity software. Senior Vice President, Partnerships and Senior Vice President, Business Development & Lyft Inc. helps commuters share rides with their friends, Brian Roberts 10/15/14 Corporate Development, Lyft Strategy, Walmart eCommerce classmates, and coworkers travelling
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