DEVELOPER TRACKERTM Powered by MAY 2016

CMY

K DEVELOPER TRACKERTM powered by MAY 2016

CONNECTEDNESS OF THINGS

POS/Ordering Recurring Payments

Mobile Payments

Gifting/Split Tab CRM/Marketing

SHOPPING & Alternative Payments PAYMENTS

Coupons

Connectedness of Things MARKETING Storefront/ Loyalty/ Shopping Cart Rewards

OPERATIONS

Social Media Pricing

Analytics

Inventory Fraud Prevention Management Developer LandscapeTM

Shopping & Payments – Alternative Payments

Shopping & Payments – Storefront/Shopping Cart

Shopping & Payments – POS/Ordering

Shopping & Payments – Mobile Payments

Shopping & Payments – Gifting/Split Tab

Shopping & Payments – Pricing

Shopping & Payments – Recurring Payments

Operations – Analytics

Operations – Inventory Management

Operations – Fraud Prevention

Marketing – CRM/Marketing

Marketing – Loyalty/Rewards

Marketing – Coupons

Marketing – Social Media

Cover Story

The Next (Wearable) Frontier of POS It’s easy to think about commerce and wearable technology and immediately picture consumers swiping their connected devices – be it bracelets, smartwatches, rings, wristbands, etc. – in order to enable payments.

But what if the merchants instead had the power of wearables on their side?

Thus enabling a business to bring the point of sale right to the consumer in a variety of merchant situations.

That’s the idea behind an up and coming wearable POS solution from stealth startup LibriSpark, which CEO Jeremy Feldman told PYMNTS is designed to bring speed and mobility to both the customer and payment experiences.

The solution will include both hardware and software to extend the capability and efficiency of retailers through the use of wearable technology. The POS wearable device will accept a variety of payment methods – NFC, magstripe cards, QR Code, etc. – and allow a consumer to make a payment with a merchant on the spot.

The “line busting” solution eliminates the friction that can come with a retailer only having a single point where all transactions take place.

As Feldman explained, traditionally the POS is intended to drive customers to a single point, increasingly the likelihood that congestion will occur when it gets busy.

“Busy times are a critical time for a business. The more efficiently the POS can work, the better the user experience while minimizing the loss in sales due to waiting,” he said.

The software aspect of the solution will utilize real-time data analytics to not only provide meaningful insights to LibriSpark’s customers, but also gather certain data metrics from the device to help fight fraud.

Feldman said that while card-present fraud is an issue impacting merchants, the larger threat comes from fraudsters that tap into a payments API and pretend to be a legitimate hardware device in order to initiate unauthorized transactions. To combat this particular (and quite silent) threat, LibriSpark is focusing on different strategies that will assist in authenticating when an authentic hardware device is being used and when it’s not.

Initially, the wearable POS solution will be targeted at the restaurant and bar industry, as well as merchants who need to accept payments while making deliveries. In these scenarios, the ability to provide the consumer with the opportunity to make a payment on the spot may serve as a true time saver.

Feldman said the door for LibriSpark is open to many different use cases – from retailers and farmers markets, to business professionals out in the field, cab drivers, and even car dealerships – places where a merchant doesn’t need to rely on a single-point checkout.

Although the idea of a POS terminal device that can go anywhere a sales associate or merchant employee takes it sounds ideal, Feldman warned it’s not going to be the right move for all merchants.

“For a lot of businesses the dedicated tabletop solution will remain necessary — it really all depends on the spatial integration of the business,” he said.

Meaning that if your business is designed for that single POS – take your local coffee shop – a wearable might speed up the single line, but Feldman pointed out that because consumers would still have to remain at that single point to pick up their order, the true benefit of the solution wouldn’t be realized in that scenario.

“I don’t see it having that big of an impact with businesses maintaining the traditional spatial or physical configuration,” Feldman explained, adding that he does expect merchants will soon realize the value is adopting new designs for the spatial aspect of their business.

And that’s a move that could quickly enable new sales tactics to improve efficiency.

From a sales standpoint, Feldman noted, if a great sales associate is developing relationships with the customer and can close the sale in the moment right after they’ve rolled off their sales pitch, that’s empowering a new sales edge.

Feldman said that in the time he spent researching and talking with merchants about how they truly felt about their POS solutions, it became clear that with all the advancing technologies available and new security requirements, there’s still something missing from the POS space.

The takeaway from Feldman’s inquiry? Though there’s an overwhelming number of options on the market, many merchants just aren’t completely happy with the POS they have.

“Retailers are looking for POS solutions that will provide a better experience to their customers and that can also provide better insights and analytics, as well as functional ways to improve sales,” Feldman said.

Even though many of the details surrounding LibriSpark remain under wraps, the stealth startup is certainly aimed at using wearables and IoT to fill the widening gap in a crowded POS market.

The PYMNTS.com Developer Tracker, powered by Vantiv, is designed to provide merchants with a view into the breadth and depth of eCommerce and commerce-related software developers, and the work being done to help merchants keep pace with the multitude of providers and technologies available in the payments landscape.

Here’s a quick snapshot of some notable news items from the last month: Two heads are better than one – at least that may be the thinking of software developers, many of whom announced new partnerships and collaborations this month, designed to better serve businesses and consumers.

OTI PetroSmart, a subsidiary of On Track Innovations that provides fuel payment solutions, and Fuel Telematics Solutions (FTS) are teaming up to create to develop a mobile payments solution for the fleet sector. The pair will use beacons and NCR technology to authenticate vehicles and identify fuel stations. OTI PetroSmart will provide its EasyFuelPlus tool, which automates vehicle identification at the pump and uses OTI’s existing contactless card technology, while FTS will develop a cloud-based mobile payment platform for the solution.

Meanwhile, SumUp and payleven are bringing mergers to mPOS. The pair announced they would merge, giving the new company a presence in 15 countries and more than €1 billion (roughly $1.1 billion) in annual processing value. According to company executives, products across both firms would be continued and there will be no impact on merchants.

Snapchat has been working with retailer Target and luxury beauty brand Lancôme to ramp up its shoppable ads. Ten second ads from both retailers will be hosted on Cosmopolitan’s Discover channel on the photo- sharing app, and viewers will be able to “swipe up” for more information. Doing so will bring the customer to the brand’s mobile site, where they can shop the advertised products without leaving Snapchat.

Finally, FICO and iboss Cybersecurity announced that they would collaborate to help companies stop malware breaches and data loss. Under the terms of the partnership, the pair will work to create the first cyberthreat security score and will combine the iboss security platform with FICO’s cyber analytics to detect and remediate cyber attacks.

The Developer May Tracker Updates As of this month’s edition, we have profiled110 developers, including 10 new additions to the Tracker: Earny, Fuel Telematics Solutions, Gear Commerce, Inmoji, LiveWorld, mSIGNIA, OmnyPay, OTI, Plastiq and Sweatcoin.

The developer community members identified in the tracker are separated into three broad categories: Shopping and Payments, Operations, and Marketing.

We hope you enjoy this month’s tracker and we welcome your feedback. Don’t hesitate to tell us what you liked, who we’re missing and how we can make this report better by emailing us at [email protected].

Shopping and Payments News Covering the latest developments from the companies impacting how consumers shop and the methods and channels in which they make purchases.

Japan rolls our fingerprint payments plan for tourists Japan has big biometric payment plans for its tourists. The country’s government announced a new pilot program that will allow tourists to pay for purchases with their fingerprints. The program will be rolled out in 300 locations and will let tourists register their fingerprints, along with credit and debit card information, on kiosks at airports. After registering, tourists will be able to securely shop at registered stores, which will be located in cities most often visited by tourists. The launch of the program comes as Japan prepares for the Olympics, which will be held in Tokyo in 2020, and attempts to attract more than 40 million tourists annually by 2020.

Ingenico acquires Think&Go Ingenico announced last month that it acquired NFC payment solution provider Think&Go. The company’s NFC products are designed for high-traffic areas with a high saturation of digital screens, which can be enabled for commerce, such as shopping malls, train stations and airports. The partnership will allow merchants to create additional sales channels in public places and allow consumers to more easily complete transactions and place orders for products. Executives with Ingenico said they expect the collaboration will be popular with merchants and give the company more opportunity for expansion.

Alibaba makes a $1 billion buy Alibaba is getting its wallet out. The Asian eCommerce powerhouse announced its intention to buy a controlling stake in Lazada Group, a Southeast Asia-focused eCommerce startup, for $1 billion. Alibaba will spend roughly $500 million on the shares, and another $500 million marked for buying out the stakes of current Lazada shareholders, including Rocket Internet AG and Tesco. Lazada mainly does business in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, and has access to a consumer base of about 600 million, according to reports.

Project September scopes out Instagram A new digital retail venture from Alexis Maybank, co-founder and CEO of Gilt Groupe, is hoping to turn Instagram likes into retail success. Maybank launched Project September, an app and website that will give users the ability to tag images from Instagram with product details that help to make products more discoverable, in late April. The app will tag different clothing and accessory items with product details from a database. Users will then tap a green dot on the app to be redirected to a mobile website and complete their transactions.

Gear Commerce enters the VR retail ring The virtual reality space is going to get a bit more crowded. Gear Commerce announced that it released a turnkey solution for merchants looking to start listing and selling their wares via virtual reality commerce. The suite, known as SOHO VR, includes features like product search, checkout support, 3D-rendered item display and enhanced details to better suit browsing in a virtual showroom. Executives with Gear Commerce said they expect this kind of support will quickly move from a luxury to a necessity as virtual reality grows alongside retailers’ abilities to harness it.

Visa looks the speed up EMV transactions Visa has a need for (EMV) speed. The credit card company wants to help EMV transactions shake their reputation as a time-eater by speeding up the checkout process. Visa announced the launch of a new solution, called Quick Chip for EMV, designed to speed up checkout time and make the chip and dip card experience for consumers and merchants as quick as a swipe. According to Visa executives, the new technology will allow EMV chip card processing to closely replicate what U.S. consumers have become used to with magstripe cards – not only speedy at checkout, but the ability to “dip” the card and put it back in their wallet while the transaction goes forward.

Photo-based bill payment app Plastiq goes live A new app is hoping to make paying bills as easy as the snap of a shutter. Plastiq is a new iPhone app that enables users to simply take a photo of their bill in order to pay for it. After the picture is taken, users choose their preloaded card to make a payment and select exactly how much they’d like to pay and when they want to pay it. The app, which charges a 1-2.5 percent service fee, allows users to pay recurring bills automatically and sends notifications when the bill is paid, and can also step in and act as a payment method for companies that do not typically accept card payments.

SumUp, payleven announce merger Mobile payment players SumUp and payleven announced they would merge to create what they called a “global leader in the mobile payment space.” The boards at both mPOS companies have approved the merger, which would give the new company a presence in 15 countries and more than €1 billion (nearly $1.1 billion) in annual processing value. The new company will continue to operate under the name SumUp, and both companies said that the products across both firms would be continued and, as such, there will be no impact to merchants.

OTI PetroSmart and FTS partner for mobile fleet payments tool So far, mobile payments for fleet drivers are spare, compared to the consumer payments space, but a new collaboration is hoping to change that. On Track Innovations subsidiary OTI PetroSmart, which provides fuel payment solutions, and Fuel Telematics Solutions are teaming up to develop a mobile payments solution for the fleet sector. According to reports, the pair will use Bluetooth Low Energy beacons and NFC technology to authenticate vehicles and identify fuel stations and pumps. Specifically, OTI PetroSmart will provide its EasyFuelPlus tool, which automates vehicle identification at the pump and uses OTI’s existing contactless card technology, while FTS will develop a cloud-based mobile payment platform for the solution.

Samsung shops for smart grocery sales Samsung’s Family Hub connected fridge recently hit the market, and reports say that the machines are ready to streamline the average grocery-buying process. Each fridge will come with an embedded 21.5-inch LCD touchscreen that is set to connect to user smartphone for Web access. The fridge’s internal cameras can all share real-time photos of a fridge’s contents to a user’s phone via an app. Family Hub also directly connects to the Instacart on-demand grocery delivery service and comes preset with the Groceries by MasterCard app. That app allows users to share, build and manage their grocery carts during the week. Family Hub is also integrated with FreshDirect and supermarket cooperative ShopRite. Those tie-ins make it possible for consumers to build and purchase their carts with nothing more than a 4-digit PIN.

Earny wants to help customers get some pay back A new bot that aims to take the consumer pain out of redeeming post-purchase price protection has launched. Earny is a personal assistant bot that automatically tracks users’ purchase histories and monitors price adjustments. When it finds that the price of an item that a consumer purchased has dropped (and on which the retailer had offered price protection), Earny files refund claims back to the original payment. Executives with the company, which also announced a $1.2 million seed investment from Sweet Capital Ltd. and Science Inc., said they hope the new bot will help users avoid overpaying on any purchase.

Operations News The latest trends in how commerce-related players are managing data, safeguarding against security threats and overseeing the operational functions of their business.

FICO and iboss Cybersecurity partner to stop malware breaches, data loss FICO and iboss Cybersecurity announced that they would collaborate to help companies stop malware breaches and data loss. The partnership will combine the iboss security platform with FICO’s cyber analytics to detect and remediate cyber attacks. The pair will also create the first cyberthreat security score, which will measure the risk of infection and data loss for companies. mSIGNIA granted digital biometrics patent Digital biometric technology and authentication provider mSIGNIA announced that it was issued a patent covering digital biometric technology by the United States Patent and Trademark Office. The patent will serve as an extension of of mSIGNIA’s previous patent-covering cryptographic security functions based on anticipated changes in dynamic minutiae. The company said its privacy-compliant technology analyzes a user’s data — such as music, contacts and calendars — that is synchronized across various devices and looks at how it changes in order to determine a digital biometric. This digital biometric can then be used to accurately authenticate identity and prevent malicious account takeover.

Terbium Labs offers new tool for fighting fraud Baltimore’s Terbium Labs is hoping to help companies head off the secondary crimes that arrive after data breaches. The company’s new All Clear ID solution monitors not only credit, but data turned over to the FBI- affiliated National Cyber-Forensics & Training Alliance. When customers’ information shows up in that central database, All Clear ID sends them a notice. The service is being run by a company called XOR Data Exchange, which says it can produce useful data faster by hearing from the victims instead of trolling the Dark Web, where it may already be too late by the time it appears.

Marketing News From social media updates to loyalty and rewards innovation, this section highlights what’s new in how companies attempt to build their brands and engage with consumers.

Inmoji moves toward contextual commerce with brand bots Inmoji, a technology startup that creates branded, interactive emojis for integration into consumer messaging, is trying to put mobile messaging into context. The company announced a new feature, Inmoji Brand Bots, described as an extension of Inmoji’s current offering that provide brands with a splash page contained within a clickable icon. Executives said the new icons are designed to generate more contextual commerce and consumer insights through data. The Bots will be platform-agnostic and support in-app purchases, discovery of unique brand experiences and entertainment and capture of real-time customer insights.

Facebook debuts bots for Messenger at F8 At the F8 convention, Facebook rolled out several new features, including new services for its Messenger platform. The platform will now include bots which can provide a wide range of content, including from subscription-based info such as weather and new reports, or customized communication such as automated messages and receipts. The new API will support images and interactive bubbles containing multiple calls to action, as well as typical text messages.

Shopify comes to Messenger Shopify is taking its talents to Facebook. The eCommerce platform announced it would become the first company to integrate with the social media giant’s Messenger platform. The new platform will allow merchants to provide live customer support, and automatically send order confirmations and shipping confirmations and push notifications, all from within Facebook Messenger. Shopify will also build commerce bots for Messenger, focused on facilitating better, more interactive and more engaging conversations between sellers and buyers.

LiveWorld rolls out new messaging software LiveWorld announced it would develop new social media and messaging app software designed to redefine how brands engage customers. The new Conversation Management software will sort conversations by prioritization, detect and route customer service questions and loyalty programs, allow company reps to turn public comments into private conversations, track conversation history and activity, and more.

Snapchat ramps up shoppable ads Snapchat, which first began testing out devoting its Discover channel entirely to advertiser-created content in October, has launched the offering in full with the integration of shoppable ads, according to Adweek. Ten second ads from retailers Target and Lancôme will be hosted on Cosmopolitan’s channel, and viewers will be able to “swipe up” for more information. Doing so will bring the customer to the brand’s mobile site, where they can shop the advertised products, all without leaving Snapchat.

Sweatcoin pays users for going to the gym Having trouble finding motivation to head to the gym? A new app called Sweatcoin wants to help with that. The app, which recently launched for free in the U.K. app store, will reward users for working out with “sweat coins.” Four London-area startups have already signed partnerships with Sweatcoin, and employees will be able accrue sweatcoins for anything from paid days off to discounted meals and even decreased health care premiums. The rewards will be tied to a functioning economy of bitcoin, and executives said they hope that sweatcoins will someday have an exchange rate tied to the British pound.

Company name: Ackroo Software category: Loyalty/Rewards Year launched: 2012 Headquarters: Ontaario, Canada

Ackroo develops loyalty processing solutions for SMEs. The company’s solutions include gift card and loyalty transactions in the point of sale, administrative and marketing data provisions, and allow customers to access and manage their gift cards and loyalty accounts.

Company name: All Buttons Pressed UG Software category: Analytics Year launched: 2011 Headquarters: Göttingen, Germany

All Buttons Pressed UG develops various software solutions, including Mainmetrics, a SaaS analytics solution for Braintree users, launched in November 2013.

Company name: Alterity Software category: Inventory Management Year launched: 1983 Active users: +7,500

Alterity is the technology provider behind Acctivate, an inventory management software that integrates with tools like QuickBooks, Intacct, Magento, Shopify and Bigcommerce. The company also offers tools covering sales and customer management as well as purchasing management.

Company name: AppNinjas Software category: POS/Order Taking Year launched: 2009 Headquarters: Dublin, Ohio

AppNinjas offers Swipe, a POS service that allows the merchant to accept payments using mobile devices. Among the features offered are analytics insights, collecting tips through the terminal and sending customizable receipts to the consumer’s email address once the transaction is done.

Company name: Avalon Solutions Group Software category: POS/Order Taking Year launched: 2012 Headquarters: Damascus, MD

Avalon Solutions Group supports SaaS solutions focused on payments and consumer engagement for the small business market. Avalon’s main product is “myOmny” an EMV and PCI-compliant mPOS device that includes QuickBooks integration, loyalty tools and data analytics features.

Company name: Bread Software category: Payments/Alternative Payments Year launched: 2014

Founded by Josh Abramowitz in 2014, Bread offers consumers who shop online with one of their partner merchants the possibility of paying their purchases over time.

Company name: CaptureCode Software category: CRM/Marketing Year launched: 2009 Headquarters: Burlington, MA

CaptureCode develops a marketing platform that provides daily to yearly real-time metrics covering customer interaction, digital campaigns, business operations and marketing investments.

Company name: CardFlight Software category: POS/Order Taking Year launched: 2013 Headquarters: New York, NY

CardFlight offers a menu of physical and software payment developments for mobile devices. Their solutions include mobile payments SDK that can be integrated with the merchant’s app as well as card readers that work with iOS and Android and can accept chip as well as magnetic stripe cards.

Company name: Cardfree Software category: POS/Order Taking Year launched: 2012 Headquarters: San Francisco, CA

Cardfree develops an end-to-end mobile commerce platform with a range of features like CRM capabilities based on data analytics or an ordering ahead function to support multiple payment options. Its solutions also include a data analytics tool and loyalty program deployment along with social media integration.

Company name: Chargebee Software category: Recurring Payments Year launched: 2011 Offices in: United Stated and India

Chargebee develops a SaaS product for managing subscriptions, recurring payments and invoicing. When it comes to payments, the service allows customers to access checkout via online, mobile and in-app channels. It also supports a merchant’s sales staff offering discounts on the spot to consumers to close a sale and the acceptance of payments in multiple ways.

Company name: Chargify Software category: Recurring Payments Year launched: 2009 Headquarters: Needham, MA

Chargify offers a recurring billing software that can adapt to different frequencies of plans, trial periods or one-time charges. The solution can provide coupons and discounts and adapt to the management of taxes.

Company name: Circle Software category: Mobile Payments Year launched: 2013 Headquarters: U.S. and Ireland

Circle, available for iOS and Android, allows users to send money, make mobile payments and split bills. The solution, which works with bitcoin, applies machine learning algorithms for fraud prevention and includes other security measures like touch ID and payment limits.

Company name: Cinematique Software category: CRM/Marketing Year launched: 2012 Offices in: NY and LA

Cinematique creates interactive online videos that allow users to click the objects they see to obtain more information about them, including price and links to the original online shop. Videos can be posted on apps, websites and Facebook walls, providing insight into viewers’ interaction with the content.

Company name: Ciright ONE Software category: Payments/Alternative Payments Affiliate of: Ciright Headquarters: Conshohocken, PA

Ciright ONE develops ONE, a universal microprocessor electronic card that allows users to store credit, debit, loyalty and gift cards in one place. The solution is powered by the company’s affiliate, Ciright, who connects the card to the cloud. The app is embedded with features covering loyalty and security..

Company name: Clearsale Software category: Fraud Prevention/Detection Year launched: 2001 Clients: +1,400

Clearsale is a Brazilian fraud prevention company that deals with around 80 million transactions per year. Their solution, Score, is the statistical brain of their services: It calculates the probability of fraud for each transaction and it assigns a manual review of the most dangerous ones.

Company name: Coin Software category: Payments/Alternative Payments Year launched: 2012 Geographies: Only available in the U.S.

San Francisco-based Coin is a consumer electronics company whose flagship product is Coin, a connected device that allows the user to store debit, credit, gift, loyalty and membership cards in a universal card with the intention of reducing the space they occupy in the wallet.

Company name: Coupontools Software category: Coupons Year launched: 2013 Headquarters: Limburg, Belgium

Coupontools, founded by Xtreme Internet Solutions and THX Management, supports white label coupon software for the creation and distribution of redeemable, trackable and validatable mobile coupons and loyalty cards. The coupons can be distributed through different channels, such as SMS messages on mobile, email, social media platform, Wi-Fi networks, NFC tags and iBeacons.

Company name: CTUIT Software category: Analytics Year launched: 2000 Industry Focus: Restaurants

CTUIT is the developer behind RADAR, a suite of tools for restaurant management. The software includes offers for general business management, supply control, business data insights and employee scheduling and payroll administration.

Company name: CyberSource Software category: Fraud Prevention/Detection Year launched: 1994 Acquired by: Visa

Apart from their merchant solutions and payment processing services CyberSource develops security and fraud management tools, such as point-to-point encryption, payment tokenization and a fraud prevention platform.

Company name: Dinerware Software category: POS/Order Taking Year launched: 2000 Industry Focus: Hospitality

Dinerware is a provider of restaurant point of sale software. Their solution allows users to modify their menu and prices, including happy hour options. It also provides users with remote access to the device and its data.

Company name: Earny New! Software category: Alternative Payments Year launched: 2016 Headquarters: Los Angeles, CA

Earny is an app available for iOS and Android that tracks users’ purchase history and monitors price adjustments. If it finds that a purchased item’s price has dropped, Earny files refund claims back to the original payment. When the app gets the users’ money back, it notifies them through their phones.

Company name: edo Interactive Software category: Loyalty/Rewards Year launched: 2007 Headquarters: Nashville and Chicago, U.S.

edo Interactive allows offers to be available in consumers’ mobile devices, credit cards and debit cards. The reward system sends shoppers weekly offers through email, text message and mobile app, and allows merchants to have insights into their consumers’ behavior.

Company name: Estimote Software category: CRM/Marketing Year launched: 2012 Offices in: United States and Krakow

Estimote develops small sensors capable of connecting to smart devices and tracking movement. Apart from other IoT applications, using them can allow users to know the characteristics of nearby products by looking at their phone and may also help retailers understand how users interact with the items on display.

Company name: Ethoca Software category: Fraud Prevention/Detection Year launched: 2005 Headquarters: +3,500 worldwide

Ethoca develops a fraud detection software based on a communication network between card issuers and online merchants. Their solution, called Ethoca Alerts, notifies the merchant when a card issuer confirmed fraud happened allowing it to stop the fulfillments of the goods and avoid chargeback costs.

Company name: FastSimon Software category: Storefront/Shopping Cart Year launched: 2013 Headquarters: Los Altos, CA

FastSimon produces the eCommerce site search solution InstantSearch+. The service, available for mobile and browsers, is compatible with platforms like Magento and Shopify and allows for features such as personalized results based on visitors’ history and popular search suggestions.

Company name: FreedomPay Software category: Payments/Alternative Payments Year launched: 2000 Headquarters: Radnor, PA

FreedomPay is a technology company focused on payments functionalities as well as loyalty, marketing and analytics needs. The company’s products serve various industries, ranging from financial services and banking to retail, hospitality and fleet management.

Company name: Freestyle Solutions Software category: Inventory Management/Fulfillment Year launched: 1986 Clients: +2,000

Led by Fred Lizza, Freestyle Solutions offers an inventory management tool that integrates merchants’ eCommerce platforms with their sales channels, shipping providers and accounting solutions.

Company name: Fuel Telematics Solutions New! Software category: Mobile Payments Year launched: 2015 Headquarters: London, England

Fuel Telematics Solutions offers mobile payments solutions for the petroleum retail sector. Their app allows users to select the pump and fuel type while also providing tailored promotions to the app and e-invoicing. The company delivers solutions for private users and fleet managers.

Company name: FuturePay Software category: Payments/Alternative Payments Headquarters: Lehi, Utah

Capable of working with eCommerce platforms like Magento or Opencart (or adaptable to custom ones), FuturePay allows the user to pay for her product in monthly payments while giving the merchant the full amount upfront.

Company name: Gear Commerce New! Software category: Storefront/Shopping Cart Year launched: 2011 Headquarters: California, Illinois and Ohio

Gear Commerce offers virtual reality and B2B services. The company’s virtual reality products include capabilities ranging from the creation of virtual reality stores to promotion in the Gear Commerce VR marketplace, as well as services like 3D imaging of the merchant’s products and store.

Company name: GiftRocket Software category: Gifting/Split tab Industry focus: 2010 Geographies: San Francisco, CA

GiftRocket gifting solution allows users to deliver e-cards for their friends suggesting a merchant were to spend it or leaving it up to them. Once the recipient redeems the gift the money is sent either to their bank account or to a credit card from where he will be ready to use it.

Company name: Gratafy Updated! Software category: Gifting/Split tab Industry focus: Restaurants Geographies: U.S.

Gratafy is a mobile gifting platform that allows customers to pick one or more items from bars or restaurants, purchase them and then print or email them as gifts. The receiver will get a code to present the server when he’s ready to pay and the merchant will be able to apply the gift with Gratafy’s POS integration.

Company name: HandPoint Software category: POS/Order Taking Year launched: 2009 Offices in: U.K., U.S. and Iceland

Handpoint enables ISVs to add EMV and PCI-P2PE payments via its API, available for Android, iOS and Windows .NET. Handpoint also delivers their own devices which are suitable for reading chip, magnetic stripe and NFC tech (cards and mobile).

Company name: Hootsuite Software category: Social Media Industry focus: 2008 Geographies: Vancouver, Canada

Hootsuite develops social media management software. Their solutions include analytics insights on marketing responses and message scheduling for future publishing. The company also provides an app directory with software that integrates with Hootsuite.

Company name: Ibotta Software category: Couponing Year launched: 2011 Headquarters: Denver, CO

Ibotta offers a couponing service that can be used in groceries, apparel, electronics and other kinds of retail shops. Users can use the app by submitting their shopping receipt, linking a loyalty account or shopping online while getting their money into a PayPal/Venmo account or in gift cards.

Company name: InfoPlus Software category: Inventory Management/Fulfillment Year launched: 2013 Headquarters: St. Louis, MO

InfoPlus develops an inventory, order management and shipping platform that can be integrated with providers like Magento and Shopify, and is usable across desktop and mobile. The service offers include inventory optimization and tracking, as well as notifications between other services.

Company name: Inmoji New! Software category: CRM/Marketing Year launched: 2014 Headquarters: San Francisco, CA

Inmoji is an S DK that allows customers using messaging apps to share content like brands or products through clickable icons called “Inmoji.” The platform also serves brands, which can integrate their content into messaging conversations while capturing insights into their consumers’ behaviors and trends.

Company name: Invodo Software category: Storefront/Shopping Cart/CRM/Marketing Year launched: 2007 Headquarters: Austin, Texas

With interactive videos gaining popularity in the music industry, Invodo comes to offer them to the eCommerce market. Based in Texas, this company offers the possibility of adding interactive videos to storefronts and to take a 360° view of the items for sale.

Company name: ItsOnMe Software category: Gifting/Split tab Year launched: 2012 Headquarters: Las Vegas, NV

ItsOnMe develops a gifting program that allows users to discover and send gift cards for a list of local businesses (mostly restaurants and bars) via email, text, Facebook or Twitter. The system allows customers to receive and use gifts on iPhone, Android or any Internet-enabled mobile.

Company name: IZI Mobile Software category: Marketing/CRM Year launched: 2016 Headquarters: Detroit, MI

IZI Mobile develops Tagly, an app that works as a social feed, allowing users to get updates about their favorite brands, emerging designers and popular fashion publications. From inside the app, users can also interact, chat about posts and get a second opinion about their preferred items.

Company name: Klarna Software category: Storefront/Shopping Cart/Payments/ Alternative Payments Year launched: 2005 Clients: 50,000

With its headquarters in Stockholm, Klarna seeks to expedite eCommerce transactions. Through the objective of simplifying the purchase, the company takes the risk of the transaction and allows the consumer to pay after, releasing the merchant of such worries.

Company name: Kount Software category: Fraud Prevention/Detection Headquarters: Boise, ID

Kount develops fraud management software for online merchants, payment processors, gateways and eCommerce platforms. Their offer includes features like login fraud prevention and transactions scoring. The company offers cover many industries, such as gaming, insurance, travel and luxury retailers.

Company name: Lightspeed Software category: POS/Order Taking Year launched: 2005 Business using it: 25,000

Lightspeed is a Canadian company based in Quebec that provides mobile and desktop point of sale services for retailers and restaurants. For each type of client, the company offers specialized features such as table management or inventory management.

Company name: LiveWorld New! Software category: Social Media Year launched: 1996 Headquarters: San Jose, CA

LiveWorld develops solutions that help companies improve their social media strategy. Their solutions allow businesses to identify conversations that require customer service support, moderate interaction on social media and share insights about their brand and competitors.

Company name: Lootsie Software category: Loyalty/Rewards Year launched: 2012 Headquarters: Culver City, CA

Lootsie develops in the loyalty and marketing industry. Their white-label solution lets the user manage and customize her own loyalty program. The tools gives the client a dashboard from where she will be able to manage rewards, administrate points and learn about her clients with an analytics feature.

Company name: LoyalTree Software category: Loyalty/Rewards Updated! Year launched: 2009 Headquarters: Pennsylvania, U.S.

Loyaltree develops a universal point-of-sale API that allows merchants to access a group of different features, ranging from pricing and inventory management to marketing and loyalty capabilities including discounts redeeming, loyalty programs creation and beacons capabilities.

Company name: Loylogic Software category: Loyalty/Rewards Year launched: 2005 Headquarters: Zurich, Switzerland

Loylogic develops a group of different tools regarding rewards and loyalty. Between their offers one can found solutions for the redemption of points and payments combining points with cash as well as virtual and physical reward cards which the consumer can use for redeeming rewards points.

Company name: Menusoft Software category: POS/Order Taking Year launched: 1984 Customers: +50,000

Menusoft is the developer behind Digital Dining, a POS hospitality focused software that offers features like gift card authorization, inventory control, table and reservation management and accounting management between others.

Company name: Mezi Software category: Mobile Payments Year launched: 2015

Mezi supports a mobile shopping assistant accessible via its mobile app or text messages. The solution works with an algorithm to process users’ requests, send them to a human operator that presents the item options to the customer and then allows the customer to later confirm the operation.

Company name: Mixpanel Software category: Analytics/Loyalty Analyzes per month: 48 billion actions Headquarters: San Francisco, CA

Mixpanel provides an analytics platform for mobile and the Web, with solution features ranging from engagement metrics measurement to A/B testing as well as funnel analytics. The product also provides insights about users’ behaviors and retention while also supporting email, push or in-app notifications.

Company name: Mobiquity Networks Software category: CRM/Marketing Year launched: 1998 Headquarters: Garden City, NY

Mobiquity Networks, a subsidiary of Mobiquity Technologies, is a mobile advertising technology company focused on the development of beacon technology. The service allows for location-based in-app engagement as well as the provision of localized relevant content.

Company name: mSIGNIA New! Software category: Fraud Prevention Year launched: 2010 Headquarters: Nashville, TN

mSIGNIA develops an authentication solution based on the user’s digital biometrics. It analyzes data like music, contacts and calendar that is synchronized across various devices. The technology is also capable of recognizing users’ identities in new devices.

Company name: MyCheck Software category: Mobile Payments Year launched: 2011 Industry focus: Hospitality

With its headquarters in Tel Aviv, MyCheck offers restaurant groups and chains a mobile platform that integrates to the user POS system and offers different features such as pay-at-table, check splitting, ordering, delivery, and loyalty and CRM capabilities.

Company name: Notify Nearby Software category: CRM/Marketing Year launched: 2014 Headquarters: New York, NY

Notify Nearby supports a mobile app based on beacon technology that allows merchants to reach consumers about offers as well as other information such as trends or product launches. The user can also access the app at any time in order to get updates about specific brands.

Company name: Olark Software category: CRM/Marketing Year launched: 2009 Headquarters: San Francisco, CA

To win a better communication with clients, Olark’s service allows merchants to know who the customers browsing their sites are, what they are doing and which products they have in their shopping cart. With that information in mind, retailers are better equipped to offer a more personalized chatting experience with shoppers.

Company name: OmnyPay New! Software category: Storefront/Shopping Cart Year launched: 2014 Headquarters: San Francisco, CA

OmnyPay offers a white-label checkout solution that comes equipped with an integrated payment, offer and rewards experience built into the merchant’s existing app. OmnyPay works on a real-time connection between consumers’ devices, the in-store system and the POS, and then merges that with the retailer’s back-end system and loyalty engines.

Company name: OpenCart Software category: Storefront/Shopping Cart Headquarters: Hong Kong

OpenCart provides open source solutions. Developed by Daniel Kerr, this shopping cart can be integrated with different payment gateways and shipping providers. It offers features like product reviews, multi-language, and unlimited products and categories.

Company name: OTI New! Software category: POS/Order Taking Year launched: 1990 Headquarters: Rosh Pina, Israel

OTI focuses on the development of NFC-enabled products and solutions. The company’s solutions cover products like its mobile point of sale, which allows merchants to accept payment methods like Apple Pay or Android Pay and credit card/mobile payment readers for point of sales like vending machines or gas stations.

Company name: PayLease Software category: Payments/Alternative Payments Year launched: 2003 Clients: 4,000

San Diego-based PayLease is a payment solutions provider for the property management industry. The company develops solutions for optimizing utility expense management and resident billing, as well as payment solutions for residents to pay rent digitally using payment card, checks or cash.

Company name: payleven Software category: POS/Order Taking Year launched: 2012 Clients: Berlin, Germany

Payleven offers a payment acceptance service based on mobile devices. By using the system the merchant can enter the transaction amount in their phones, the shopper taps or inserts her card on the card reader and finally the seller can print or email the receipt for the transaction.

Company name: Paymentwall Software category: Storefront/Shopping Cart Year launched: 2010 Headquarters: San Francisco, CA

Paymentwall runs a digital commerce platform for digital goods and services providers. The company’s products include an in-app checkout service available for companies around the world, storefront management tools, mobile payments capabilities and marketing/rewards developments.

Company name: PayNearMe Software category: Payments/Alternative Payments Year launched: 2009 Headquarters: Sunnyvale, CA

PayNearMe offers users the ability to pay their bills in 7-Eleven, Family Dollar and ACE Cash Express stores by scanning a barcode displayed on their phones or printed. The codes can be obtained via email, card or text, from the PayNearMe app or generated on the PayNearMe site.

Company name: Perk Dynamics Updated! Software category: POS/Order Taking Year launched: 2009 Headquarters: Shawnee, OK

Perk Dynamics’ “automated barista” connects an espresso machine to a POS to automate the dispensation and tracking of brewed beverage sales. The company also offers a mobile app that will automatically brew the ordered beverage upon check-in.

Company name: Persado Software category: Marketing/CRM Year launched: 2012 Headquarters: New York, NY

Persado develops a cognitive content platform that combines natural language processing with machine learning technologies to deliver words, phrases and images that inspire action in direct marketing audience. The solution is designed for industries like retail, eCommerce, financial services, travel and telecom.

Company name: Plastiq New! Software category: Mobile Payments Year launched: 2012 Headquarters: San Fransicso, CA

Plastiq allows a user to pay any business with credit or debit cards even if they are not accepted. The user can save as many cards as they want and control how and when to use them.

Company name: Plytix Software category: Analytics Year launched: 2014 Headquarters: Malaga, Spain

Plytix supports a platform that helps brands share their product images with resellers and obtain product data. The analytics capabilities of the platform collects information on users’ interactions with the items whenever they are in the brand’s own page or the reseller’s one.

Company name: Powa Technologies Software category: POS/Order Taking/Mobile Payments Year launched: 2007 Offices in: Europe, U.S. and Asia-Pacific

Powa Technologies Ltd is a British commerce technologies developer with headquarters in London, New York and Hong Kong. The company’s solutions include PowaTag, a mobile platform that enables payments and beacons marketing, PowaPOS, a mobile and tablet-based POS service, and PowaWeb, a cloud-based eCommerce platform.

Company name: Prisync Software category: Pricing Year launched: 2013 Headquarters: Istanbul, Turkey

Prisync develops a pricing software that tracks competitor prices and stock availabilities automatically. It later reports that information to the client through its Web dashboard, email alerts, or the Prisync API, which allow third party companies to integrate its data in their own solutions.

Company name: Pro/Phase Marketing Software category: CRM/Marketing Year launched: 1986 Headquarters: Eden Prairie, MN

Pro/Phase Marketing is the company behind RepeatRewards. RepeatRewards includes a menu of different marketing tools that include customer loyalty capabilities, mobile app design and gift card offering options. The company also develops mobile ordering and social media management solutions.

Company name: PROS Software category: Pricing Year launched: 1985 Headquarters: Houston, Texas

PROS delivers cloud-based solutions including pricing strategies, eCommerce tools and travel/hospitality specific offers. Its pricing solutions include Control, which focuses on quick reactions to cost and competition changes and Guidance, designed for the achievement of sales growth requirements.

Company name: QSRonline Software category: Analytics Year launched: 2004 Offices in: >3,000 restaurants

QSRonline delivers a restaurant management software that offers insights on business operations and tools for payroll and accounting, employee organization, food cost and inventory management.

Company name: Recurly Updated! Software category: Recurring Payments Year launched: 2009 Credit card transactions: Billions

Recurly works on the development of subscription management solutions. The software allows users to manage subscriptions by creating subscription plans, set up trial periods and offering add-ons. Recurly also offers features like automatic email notifications, coupons and discounts and one-time transactions processing.

Company name: Red-Fork Updated! Software category: POS/Order Tracking Year launched: 2003 Headquarters: Hospitality

Red-Fork offers merchants a portfolio of mobile and kiosk ordering systems. The company’s solutions include a food and beverage ordering system for sports venue luxury suites, the kiosk and tabletop product for assisting order takers and an online and mobile option for allowing users themselves to place an order.

Company name: Reserve Software category: Mobile Payments Year launched: 2014 Focus Group: Restaurants

Reserve is a mobile app that allows a user to search for restaurants, make reservations for tables, get alternative options while being on a waitlist, pay bills, add tips and split the check with other guests.

Company name: Revention Software category: POS/Order Taking Year launched: 2003 Customers: +10,000 customers

Revention develops various software tools ranging from POS solutions to eCommerce and mobile commerce capabilities. The company also develops loyalty/rewards programs as well as delivery software and offers analytics tools that can report data to the user’s phone.

Company name: Rewards Network Software category: CRM/Marketing Year launched: 1984 Industry focus: Restaurants

Rewards Network offers restaurants capital funding, marketing services like email messaging and social sharing plus analytics and a diners review management platform. The reward system allows diners to earn rewards in restaurants and spend them on airlines, hotels, charities and retailers.

Company name: Riskified Software category: Fraud Prevention/Detection Year launched: 2012 Headquarters: Boston, MA

Riskified is an end-to-end fraud prevention solution for online merchants. The solution offers a group of features such as chargeback guarantee and reduction of false positive declines. The software can be integrated into the merchants’ eCommerce platform or through its API as well.

Company name: SaleCycle Software category: CRM/Marketing Year launched: 2010 Headquarters: Tyne & Wear, U.K.

SaleCycle focuses on reducing the online shopping cart abandonment by offering on-site and email re- marketing solutions. Its tools allow it to engage customers who may be new to a site, lost or leaving it, as well as emailing customers who have visited a site, abandoned their carts or already purchased.

Company name: ScramCard Software category: Payments/Alternative Payments Year launched: 2013 Geographies: International

Hong Kong-based ScramCard provides hardware and software for the payment and identity protection industry. The company develops a group of universal cards designed for different customers’ needs which incorporate a PIN-based security feature for enhancing transactions. Check out how it works here.

Company name: ShipHawk Software category: Storefront/Shopping Cart Year launched: 2012 Headquarters: Santa Barbara, CA

ShipHawk offers a shipping solution that integrates into the merchant’s shopping cart to analyze the purchase and offer recommendations for packaging, delivery, costs and more.

Company name: ShopKeep Software category: POS/Order Taking Year launched: 2008 Headquarters: New York, NY

ShopKeep, a business that offers mPOS services, is led by former wine-store-owner Jason Richelson and Norm Merritt. The company’s software provides CRM, analytic, payroll and inventory management between other features, including the provision of hardware.

Company name: Shoppable Software category: Storefront/Shopping Cart Year launched: 2011 Headquarters: New York, NY

The Shoppable checkout technology software allows users to shop, sell and save products from multiple retailers within one “universal checkout.” Shoppable doesn’t focus only on merchants but also on media publishers as it allows users to purchase items within the website that inspired the acquisition.

Company name: ShopReply Software category: CRM/Marketing Year launched: 2011 Headquarters: Sydney

By promoting items on offline platforms such as TVs or magazines and allowing the consumer to buy them with the help of a smartphone, this Australian marketing company is trying to reduce the gap between the offline world and eCommerce.

Company name: Shopseen Software category: Inventory Management/Fulfillment Year launched: 2013 Headquarters: San Francisco, CA

Shopseen offers the client tools that go from inventory management, like multi-store product listing and sync as well as shipping management to marketing tools for social media. The user can also use the service for selling on Instagram or creating buy buttons on Twitter.

Company name: SinglePoint Software category: Mobile Payments/Marketing Year launched: 2006 Headquarters: Nevada

SinglePoint supports a mobile commerce and communications platform that facilitates business transactions, donations acceptance and customer engagement. Its solutions include software designed for mobile auctions participation and payments, as well as marketing and product delivery management.

Company name: Splyt East Software category: Mobile Payments Year launched: 2013 Industry focus: Restaurants

Splyt Easy develops a mobile payment solution designed for the restaurant industry. Their app allows customers to pay or split their bills and calculate tips.

Company name: Sprout Social Software category: Social Media Year launched: 2010 Geographies: Chicago, IL

Sprout Social develops products for engagement and marketing in the social media world. The company offers an array of features that allow the merchant to engage with their customers, publish messages on social media and measure and analyze its social performance.

Company name: Square Software category: Mobile Payments/POS/Order Taking Year launched: 2009 Headquarters: San Francisco, CA

Square offers a full range of solutions for mobile payments through operations and financial services. Payments services include mobile and integrated POS solutions plus e-invoicing and gift card management. Operational and growth solutions include payroll, capital access and Caviar, a restaurant delivery system.

Company name: Stripe Software category: Payments/Alternative Payments Year launched: 2010 Geographies: Working in 21 countries

Based in San Francisco, Stripe allows companies to accept payments in their online stores and mobile apps. Between other products offered are Stripe Checkout, which apart from credit and debit cards also supports bitcoin and Alipay, and Relay, which is featured in the news section.

Company name: Sweatcoin New! Software category: Loyalty/Rewards Year launched: 2015 Geographies: London, England

Sweatcoin works in three steps: it tracks and verifies the user’s steps thanks to phone accelerometers and GPS; converts that movement into “sweatcoin” currency; and allows the user to spend sweatcoins earned on products or services by the company’s partners.

Company name: Tabbedout Software category: Gifting/Split-tab Year launched: 2009 Headquarters: Austin, Texas

TabbedOut is a mobile payment software focused on the restaurant industry. Users can use the app to find a restaurant of their interest, check their bill, pay from their phone and leave a feedback. The system also allows merchants to deliver rewards to their customers straight to their phone.

Company name: TableSafe Software category: POS/Order Taking Year launched: 2011 Industry focus: Hospitality

TableSafe provides restaurants with point of sale solutions. The software allows the user to accept EMV and mobile payments, encrypts transactions and allows for other features such as bill splitting and the possibility of adding extra apps to the platform.

Company name: ToneTag Software category: Mobile Payments Year launched: 2014 Headquarters: Bangalore, India

ToneTag is a payment technology developer offering tools to facilitate the movement of transaction via sound waves or NFC. ToneTag products can be integrated into any existing payment device including countertop terminals, mPOS or kiosks and execute transaction under three layers of encryption.

Company name: Tradegecko Software category: Inventory Management Year launched: 2012 Headquarters: Singapore

Tradegecko develops inventory management software for wholesalers. Apart from multi-warehouse inventory management services such as stock control or inventory optimization, its software includes other capabilities like order management, accounting and analytics.

Company name: TranSend Software category: POS/Order Taking Year launched: 2011

TranSend develops infrastructure software and services for the payment industry focusing on EMV, transaction switching, terminal management and POS optimization. Between their offers is RevChip™, a TSYS certified EMV payment app for point-of-sale terminals and PIN pad devices.

Company name: Trillenium Software category: CRM/Marketing Year launched: 2008 Headquarters: London

Trillenium brings the expanding virtual reality experience in gaming to online shopping. With an investment coming from Seedrs and a partnership with ASOS, the company develops virtual reality eCommerce experiences compatible with a diversity of VR hardware.

Company name: Twiggle Software category: Storefront/Shopping Cart Year launched: 2010 Headquarters: Tel Aviv, Israel

Twiggle develops search and navigation solutions for the eCommerce industry. Their technology works by first gathering product data and later matching and cataloging it. That information is then contextualized. Finally, technology like natural language processing is used for improving product discovery by shoppers.

Company name: Unleashed Software category: Inventory Management Year launched: 2010 Customers in: 80 countries

Unleashed develops an inventory management app that provides the merchants with tools such as real time profit and loss statements, stock price control and stock management, the last one, during the process of purchase, manufacturing and sales. The company also develops its own Mobile Sales App, providing the merchant with solutions as the ones mentioned.

Company name: Upserve Updated! Software category: Analytics Year launched: 2009 Industry Focus: Restaurants

Upserve, formerly Swipely, develops an analytics solution focused on the restaurants industry. The company product allows business to remember characteristics of their guests like favorite dishes and average spend, get insights into menu optimizing or online reputation and provides dashboards about sales and labor performance within other functions.

Company name: Vantiv Integrated Payments Software category: POS/Order Taking Year launched: 2001 Headquarters: Durango, CO

Vantiv Integrated Payments works with software developers and technology service firms to integrate payments within both the front and back of point-of-sale systems and applications.

Company name: Velocity Software category: Payments/Alternative Payments/Split tab Year launched: 2014 Industry Focus: Restaurants

Velocity, with its heart in London, develops a payment app that allows their users to view and split-pay their restaurant bill while also rating the experience and earning rewards. The app also offers a restaurant-promotion platform based on social network recommendations.

Company name: Vennli Software category: Analytics Year launched: 2013 Headquarters: South Bend, IN

Vennli operates an analytics platform to help merchants with archiving growth objectives. The service obtains customer choice data and displays it, not only showing relative advantages, but also pinpointing where growth opportunities reside.

Company name: Vistaar Software category: Pricing Year launched: 2000 Headquarters: Parsippany, NJ

Vistaar Technologies develops pricing software that covers the processes of analytics, price setting, promotions planning, deal management and optimization helping the user take decisions over matters such as market pricing, customer and product profitability and product forecasts between others.

Company name: Volance Software category: Fraud Prevention Office in: U.S. and U.K.

Volance is a Software-as-a-Service provider of anti-fraud technology. Their flagship product is MerchantGuard Suite, a set of Web-based tools that monitor the traffic of the merchant’s site and analyze their data in order to help with the decision of accepting or denying transactions.

Company name: Wanelo Software category: Social Media Year launched: 2012 Stores using it: 550K

Wanelo brings a social media approach to shopping through a customer’s mobile device. From the app, one can follow stores, people and collections, as well as browse trending products. Users can not only buy, but also post products from an online shop and sell them inside the app.

Company name: WaveSoft Updated! Software category: POS/Order Taking Headquarters: Richmond, Canada

WaveSoft focuses on software development for the mobile point of sale industry. The company’s solutions allow users to make wireless order entry, payments and line-busting applications.

Company name: Wiser Software category: Pricing Year launched: 2012 Headquarters: San Francisco, CA

Wiser helps the merchant organize its pricing strategy by offering insights about the merchant’s own revenue and what the competition is doing. Between their offers is WiseDynamic, a self-learning algorithm that, based on certain variables of the company and the market, optimizes pricing.

Company name: X-Cart Updated! Software category: Storefront/Shopping Cart Year launched: 2000

X-Cart is a PHP/MySQL-based shopping cart software for eCommerce merchants. The eCommerce software platform’s features include acceptance of multiple currencies, customizable design integration with social media channels, and the ability to support other capabilities like auctions and product comparison.

Company name: Yotpo Software category: CRM/Marketing Year launched: 2011

Founded in Tel Aviv, Yotpo offers a CRM service based on the reviews of the merchants’ users. The features of their tool go from reviews generation by email and the display of them on the merchant’s site to the use of such reviews for marketing on social media.

Company name: Zoomph Software category: Social Media Year launched: 2012 Headquarters: Reston, VA

Zoomph supports a marketing platform focused on covering different aspects of the deployment of a social media marketing strategy. The solution is based on the analysis and sharing of information and allows for features such as social campaign comparison and audience engagement.

Developer Research and Profiles To identify payments developers, we searched industry forums, directories of developers that work with merchant acquirers and payments gateways, published research, and news coverage for companies that offer payments and/or value-added payments services.

The developers selected to be a part of the Tracker are ones that appear most often in our research. We intend to include additional developers each month the Tracker is released.

To build profiles for our Developer Directory, we went directly to the source – each developer’s website. Our list of developers will continue to grow over time.

Developers are categorized into three broad categories:

Shopping & Payments Operations Marketing

Gifting/ POS/Ordering CRM/Marketing Split Tab Analytics

Storefront/ Loyalty/ Pricing Inventory Shopping Cart Management Rewards

Coupons Alternative Recurring Fraud Prevention Payments Payments

Social Media

Mobile Payments

The Developer LandscapeTM The Developer LandscapeTM provides a visual “heat map” of where developers are concentrating their efforts. We placed the logo of each developer that delivers services in each software category.

Feedback If you would like to be included in this report and/or would like your information to be updated, or if you have other feedback or recommendations, please contact us at [email protected].

Vantiv Vantiv, Inc. (NYSE: VNTV) is a leading payment processor differentiated by an integrated technology platform. Vantiv offers a comprehensive suite of traditional and innovative payment processing and technology solutions to merchants and financial institutions of all sizes, enabling them to address their payment processing needs through a single provider. The company builds strong relationships with our customers, helping them become more efficient, more secure and more successful. Vantiv is the second largest merchant acquirer and the largest PIN debit acquirer based on number of transactions in the U.S. The company’s growth strategy includes expanding further into high-growth channels and verticals, including integrated payments, eCommerce, and merchant bank. Visit us at the new www.vantiv.com, or follow us on Twitter, Facebook, LinkedIn, Google+ and YouTube.

PYMNTS.com PYMNTS.com is where the best minds and the best content meet on the web to learn about “What’s Next” in payments and commerce. Our interactive platform is reinventing the way in which companies in payments share relevant information about the initiatives that shape the future of this dynamic sector and make news. Our data and analytics team includes economists, data scientists and industry analysts who work with companies to measure and quantify the innovation that is at the cutting edge of this new world.

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