THE LITTLE GIANTS WABASH ATHLETICS CORPORATE PARTNERSHIP PROGRAM
SPORTS.WABASH.EDU/PARTNER
1 Greetings from Wabash College Athletics and Campus Wellness!
It is my pleasure to introduce the various partnership opportunities available for the 2019-20 academic year. The corporate partnership program, now in its second year, connects local and regional businesses, Wabash alumni, and community organizations with the educational mission of the College through our varsity athletic and campus wellness programs.
The athletics and wellness program plays an integral role in the daily experience of the Wabash community. Athletics is especially significant for the nearly 450 scholar-athletes participating in our highly competitive NCAA Division III program, which includes 12 varsity sports. Our students compete at a very high level – as evidenced by the number of individual and team championships and All-America recognition our scholar-athletes achieve. And we annually rank among Division III leaders in fan support and attendance. In sum, Little Giant athletics offers learning and leadership opportunities on and off the field that prepare our students for life. Matt Tanney '05
Wabash College The corporate partnership program is an opportunity to connect and strengthen the Director of Athletics relationship with your business and Wabash College. The diverse array of marketing, and Campus Wellness promotional, and advertising options through the partnership program can create powerful synergies between our respective organizations, and reach a broad audience Allen Center through multiple mediums. 601 Milligan Street
Crawfordsville, IN 47933 I look forward to further discussing all of the ways we can collaborate in the coming year. Phone: 765.361.6233
Email: [email protected] Wabash Always Fights!
2 WABASH ATHLETICS
Wabash College is a member of the NCAA’s Division III and the North Coast Athletic Conference.
While providing opportunities to pursue Athletics excellence, our program is also intended to make participation in intercollegiate athletics possible for all who want this experience. The Athletics staff takes special pride in working with goal-oriented young men attracted to the College by the rigor and reputation of its academic program. They are committed to achieving outstanding results while maintaining the quality of the student’s academic experience.
With academic excellence at the core of what we do, Wabash also strives for excellence and broad participation in its intercollegiate Athletics programs, intramural competitions, and recreational activities. Our program is designed for the benefit of all our students and for the enjoyment of the entire College.
Wabash Athletics also provides a wide range of summer camps and wellness programs each year. ATHLETICS AFFILIATIONS
Did You Know... More than 190,000 student-athletes at 450 institutions make up Division III, the largest NCAA division both in number of participants and number of schools.
The Division III experience offers participation in a competitive athletic environment that pushes student- athletes to excel on the field and build upon their potential by tackling new challenges across campus.
Academics are the primary focus for Division III student-athletes. The division minimizes the conflicts between athletics and academics and helps student-athletes progress toward graduation through shorter practice and playing seasons and regional competition that reduces time away from academic studies.
The North Coast Athletic Conference is dedicated to fostering a complementary relationship between intercollegiate athletics and the pursuit of academic excellence.
Consisting of 10 academically selective colleges and universities in Ohio, Indiana and Pennsylvania — Allegheny College, Denison University, DePauw University, Hiram College, Kenyon College, Oberlin College, Ohio Wesleyan University, Wabash College, Wittenberg University, The College of Wooster — the NCAC believes that high-level athletic programs need not be sacrificed in order to meet rigid academic standards. 3 ATHLETICS OVERVIEW
Little Giants in the Pursuit of Excellence 12 NCAA Division III Sports
Nearly 450 Student-Athletes Compete at Wabash
3.062 Cumulative Student-Athlete GPA, Fall 2018
31 Academic All-Americans, All-Time
54 All-Americans, since 2012
20 NCAA Postgraduate Scholarships, All-Time
24 NCAC Team Championships, since 1999
107 NCAA Appearances, since 1973 1 NCAA Championship, Basketball 1982
12 NCAA National Individual Champions, All-Time
Athletics by the Numbers
Nearly 15,000+ Fans Attend More Than 75 Home Athletic Events
The Athletics Website, sports.wabash.edu, Attracts Over 29,000 Visitors Per Month (1,000+ Visitors Per Day | 142,096 Page Views Per Month)
11 Head Coaches | 25 Support Staff
Wabash Provides Facility Host Sites for Numerous High School & Community Events
Hundreds of Youth Participants Attend Wabash Athletics Camps and Clinics on Campus
Hundreds of Teams, From Across the Country, Visit Wabash Annually
4 GET INVOLVED
Wabash Athletics actively seeks corporate partners and sponsors that are interested in promoting their businesses to Wabash students, staff, supporters, and fans; or are interested in gaining exclusive access to on-campus athletic events to entertain and host their own employees, clients, or partners.
Wabash Athletics offers one-stop shopping for businesses and corporations looking for advertising, marketing, entertainment and/or exclusive association with the Wabash Athletics programs. Through targeted business solutions, Wabash Athletics can customize specific packages to meet your corporate marketing, community relations, and/or employee engagement objectives.
Wabash Athletics offers new and exciting partnership opportunities including, but not limited to:
Corporate name/brand recognition and promotion Increased product awareness and sales Enhanced advertising and marketing exposure Community, regional, national visibility Corporate outings/engagements Client and company entertainment
WABASH ATHLETICS COMMUNITY IMPACT
Wabash College Athletics hosts over 75 regular-season events each year, bringing in 50+ schools, and hundreds of teams, from across the Midwest and around the country.
Athletics events held at Wabash College benefit the local economy, generating significant revenue for lodging accommodations, food and beverages, shopping, entertainment activities and liquor sales, and transportation expenses (including public transportation and gasoline).
NCAA CHAMPIONSHIP EVENTS ON CAMPUS | PAST FIVE YEARS
• Wrestling Central Regional | 2019, 2018, 2016, 2015, 2014 • Diving Central Regional | 2019 • Football | 2015, 2014
NCAC CHAMPIONSHIP EVENTS ON CAMPUS | PAST FIVE YEARS
• Basketball | 2019, 2015
ANNUAL TOURNAMENTS/INVITES
• Golf in August | Wabash Classic | 8 Teams • Soccer in September | Robbie Dreher Classic | 3 Teams (takes place at Wabash every other year, next in 2020) • Football in October | Monon Bell Game (takes place at Wabash every other year, next in 2020) • Swimming in November | Wabash Invitational | 8 Teams • Track & Field in January | Robert H Johnson Invitational | 6 Teams • Wrestling in January | Max Servies Duals | 4 Teams
5 PARTNERSHIP PACKAGES
All corporate partnership packages include an invitation to the Little Giants End Zone MONON BELL
Fixed signage on Wabash scoreboards Co-branded promotional product advertising Facility signage (Hollett Little Giant Stadium, Fischer Field, All Access Video | Internet sponsorship, presenting sponsor Goodrich Ballpark, Chadwick Court, Knowling Fieldhouse, (select sports) Class of 1950 Natatorium, Collett Tennis Center) Social Media sponsorship (select options) Chadwick Court scorer’s table signage In-game promotion at contests for select spectator sports Logo on seasonal schedule cards Weekly e-communications sponsorship Logo on select section of Wabash Athletics App 10 End Zone hospitality passes for (5) home football games Public address announcements at all events 10 tickets for each home football game Recognition on main page of Wabash Athletics website 2 VIP Parking passes for home football games Recognition on main page of Wabash Athletics Tickets website
LITTLE GIANT
Facility signage (Hollett Little Giant Stadium, Fischer Field, Co-branded promotional product advertising Goodrich Ballpark, Chadwick Court, Knowling Fieldhouse, Social Media sponsorship (select options) Class of 1950 Natatorium, Collett Tennis Center) In-game promotion at all contests for spectator sports Logo on seasonal schedule cards 6 End Zone hospitality passes for (3) home football games Logo on select section of Wabash Athletics App 6 tickets for each home football games Public address announcements at all events 2 VIP Parking for home football games Recognition on main page of Wabash Athletics website
WAF (Wabash Always Fights)
Facility signage at 3 facilities Social Media sponsorship (select options) Logo on schedule cards In-game promotion at contests for spectator sports Public address announcements at all events 4 End Zone hospitality passes for (2) home football games Logo on select section of Wabash Athletics App 4 tickets for each home football games Recognition on Wabash Athletics website 1 VIP Parking pass for home football games
SCARLET
Facility signage at 2 selected facilities In-game promotion at contests for spectator sports Public address announcements at all events 2 End Zone hospitality passes for (2) home football games Recognition on Wabash Athletics website 2 tickets for each home football games
ALL PACKAGES CAN BE ADJUSTED TO BEST MEET YOUR COMPANY NEEDS
6 RED ZONE STUDENT SECTION
Logo on all Student Section print & e-communications 2 End Zone hospitality passes for (2) home football games Logo on all Student Section-specific apparel & merchandise 2 tickets for each home football game Logo on Student Section signage Recognition on Wabash Athletics website Public address announcements at all events
KIDS CLUB
Logo on all Kids Club print & e-communications 2 End Zone hospitality passes for (2) home football games Logo on all Kids Club-specific apparel & merchandise 2 tickets for each home football game Logo on Kids Club signage Recognition on Wabash Athletics website
END ZONE HOSPITALITY
Trade: Product and catering trade for selected hospitality game date, minimum one event
Hospitality signage & game day distribution opportunity Logo w/website active link on the E-Newsletter for game week Game day public announcement recognition as sponsor Little Giant preferred restaurant on sports.wabash.edu/sponsors Website recognition as hospitality program sponsor Listed as preferred vendor in Wabash Athletics visitors guide Corporate outing for selected game date for up to 20 tickets
WALLY | 2 YEARS
PREFERRED HOTEL & RESTAURANT PROGRAM Wabash exclusive rates required for participation in preferred program
Recognition on Wabash Athletics website Listed in football & basketball game programs Listed as preferred vendor on all visitor communications Public address announcements at all events Recognition on Wabash Athletics website
WABASH WELLNESS
Intramural Sports Championship T-Shirts w/Company Logo | includes 3 seasons, over 500 annual participants Wellness Week Presenting Sponsor | includes logo on promotional giveaway; facility, communications & website advertising Rec Fest | includes t-shirt logo; facility, communications & website advertising Annual Wabash Athletics/Wellness Promotional Product Advertising | includes logo on all select promotional products Exclusive Naming Rights for Annual Tournaments/Invites/Special Events | includes website advertising, facility signage, communications
ALL PACKAGES CAN BE ADJUSTED TO BEST MEET YOUR COMPANY NEEDS
7 SAVE-THE-DATE | 2019-20 ATHLETICS & WELLNESS EVENTS
BASEBALL | BASKETBALL | FOOTBALL | INTRAMURAL SPORTS | WELLNESS ALUMNI/SPECIAL EVENTS | ANNUAL TOURNAMENTS/EVENTS
August 24 | Cross Country Alumni Meet August 26 | Wellness Wabash: Rec Fest September 3 | Intramural Sports Fall Kickoff September 7 | Robbie Dreher Soccer Classic September 28 | Football vs Denison | HOMECOMING | Red Zone Alert (red-out giveaway game) October 5 & 6 | Wabash Golf Classic October 5 | Football vs Ohio Wesleyan October 19 | Football vs Wittenberg | Red Zone Alert (red-out giveaway game) October 29 | Wellness Wabash Week: Community Blood Drive (Versiti & Be the Match) | Wellness Week Events November 2 | Football vs Kenyon November 9 | Football vs Hiram | Veteran Honors Game November 13 | Basketball vs Earlham | Red Zone Alert (red-out giveaway game) November 15 | Basketball vs Centre College November 16 | Football @ DePauw | 126th Monon Bell Game November 22 | Wabash Invitational (Swimming) November 26 | Basketball vs Mount St. Joseph December 4 | Basketball vs Ohio Wesleyan | Red Zone Alert (red-out giveaway game) January 11 Robert H Johnson Track & Field Invitational January 11 | Basketball vs Oberlin January 18 | Max Servies Wrestling Duals January 18 | Basketball vs Kenyon College January 22 | Chadwick Crazies Roadtrip | Basketball vs DePauw (at DePauw) January 25 | Basketball vs Denison January 28 | Intramural Sports Winter Kickoff February 1 | Basketball vs Wooster February 7 | Basketball vs Allegheny February 8 | Basketball Alumni Game | Basketball vs Hiram February 12 | Basketball vs DePauw | Red Zone Alert (red-out giveaway game) February 19 | Basketball vs Wittenberg February 21-22 | NCAA DIII Wrestling Central Regional (tentative) February 29-March 1 | NCAA DIII Diving Central Regional (tenative) March 17 | Intramural Sports Spring Kickoff April 16 | Wellness Wabash Week: Community Blood Drive (Versiti & Be the Match) | Wellness Week Events April TBD | The WALLYS (Wabash Athletics Leadership & Legacy Year-End Social) | Annual All-Team Awards June 8 | Little Giants Athletics Golf Outing at The Country Club of Indianapolis
8 ON-SITE MARKETING
• Annual Banner Signage (4 x 6) at Hollett Little Giant Stadium, Fischer Field, Goodrich Ballpark, Chadwick Court, Knowling Fieldhouse, Class of 1950 Natatorium, Collett Tennis Center, Shelbourne Wrestling Center • Includes game day public announcement • Acknowledgement as sponsor on sports.wabash.edu
HOLLETT LITTLE GIANT STADIUM
CHADWICK COURT | ALLEN CENTER
KNOWLING FIELDHOUSE
9 CLASS OF 1950 NATATORIUM FISCHER FIELD
GOODRICH BALLPARK SHELBOURNE WRESTLING CENTER
COLLETT TENNIS CENTER
10 ON-SITE MARKETING
Work with Wabash Athletics to choose the best way to advertise your company and product or choose one of the Partnership Packages. Each Wabash Athletic Partnership Package offers diverse opportunities and pricing to meet your needs.
On-Site Marketing | per sport season | all-spectator sport (football, basketball, soccer, wrestling, lacrosse, baseball) Entrance/Exit Sampling | Promotional Item Giveaways/Coupons | Informational Table AND/OR In-Game Promotions | per sport season | all-spectator sport (football, basketball, soccer, wrestling, lacrosse, baseball) On-Court/On-Field Promotions | PA Announcements | On-Field Recognition
GAME DAY GIVEAWAY/PROMOTION (EXAMPLE: T-SHIRT TOSS)
IN-GAME PROMOTIONS
11 RED ZONE STUDENT SECTION • Logo on all Student Section print & e-communications • Logo on all Student Section-specific apparel & merchandise • Logo on Student Section signage • Recognition on Wabash Athletics website • Public address announcements at all events
LITTLE GIANTS KIDS CLUB • Logo on all Kids Club print & e-communications • Logo on all Kids Club-specific apparel & merchandise • Logo on Kids Club signage • Recognition on Wabash Athletics website
12 PRINT MARKETING
SEASONAL SCHEDULE CARDS • Schedule Card Coupon or Advertisement • Includes game day public announcement | Acknowledgement as sponsor on sports.wabash.edu
WINTER SPORTS
2019
TICKET BACKS | ALL-SEASON
• Ticket Back Coupon or Advertisement • Includes game day public announcement | Acknowledgement as sponsor on sports.wabash.edu
13 DIGITAL ADVERTISING
NEW: MOBILE APP
• Splash Screen & Settings • Footer Inventory • Home Screen (logo placement) • Game Alerts • Promotions • Schedules • Rosters
14 DIGITAL ADVERTISING
15 DIGITAL ADVERTISING
WEBSITE • Includes logo on main page w/click through • Schedule Pages • Roster Pages
MONTHLY STATISTICS
• 29,775 Users • 56,009 Sessions • 142,096 Page Views
TOP VIEWING CITIES
• Chicago | 3,868 | 11.29% • Indianapolis | 3,550 | 10.36% • Crawfordsville | 2,466 |7.20% • Louisville | 811 | 2.37% • Ann Arbor | 524 | 1.53% • Franklin | 522 | 1.52% • Fishers | 448 | 1.31% • Columbus | 440 | 1.28% • Atlanta | 429 | 1.25%
16 DIGITAL & SOCIAL MEDIA MARKETING
E-NEWSLETTERS | Athletics Newsletter or Wellness Newsletter Presenting Sponsor | Call-To-Action Ad w/Click Through at Top of Newsletter General Sponsor | Logo w/Click Through on Bottom of Newsletter • Total Reach= Nearly 900 students | 350+ faculty/staff, community/fans • Frequency= Sent Weekly w/Trackable Statistics
AND/OR
FACEBOOK | TWITTER Logo included on Wabash Athletics Programming Social Graphic (posted on website & social) including, but not limited to:
• Social Presenting Sponsor • Facebook | Over 3,500 followers • Athlete-of-the-Week • Twitter | Over 1,100 followers • Starting Line-Ups • Game Preview • Student-Athlete Advisory Committee
17 WEB/TV MARKETING
THE DON MOREL SHOW (FOOTBALL) | THE KYLE BRUMMET SHOW (BASKETBALL) • Logo and/or public announcement included • Single-show commercial • Five-show commercial • Season all-shows commercial
WABASH COLLEGE LIVE STREAM VIDEO • Logo and public announcement included • Single-game commercial • Single-sport, five-game, regular-season commercial • Single-sport, all-game, regular-season commercial
Total number of events (live full production video streams, single camera streams, and audio only broadcasts) – 42
Total number of unique views – 35,267 total views (29,926 through Live Stream, 5,341 viewing the simulcast through Facebook Live)
Total minutes of viewing time – 544,362 minutes with an average watch time of 24:57
88.2 percent of viewers (29.926) watch the events live as they are broadcast, 11.7 percent (3,985) watched an archived copy of a broadcast.
18 EXCLUSIVE EVENT ENGAGEMENT OPPORTUNITIES
Monon Bell Game | Alternating Years, in November (next at Wabash College in 2020)
Annual college football matchup between the Wabash College Little Giants and the DePauw University Tigers.
As of the end of the 2018 season, the two teams have played against each other 125 times. Wabash leads the all-time series, 63-54-9, and also has the advantage since the Bell was introduced as the victor's trophy in 1932, 43-38-6.
The 125th game in the rivalry was held November 10, 2018 at Wabash College.
Over 10,000 live spectators in addition to a national television audience.
Various sponsorship opportunities available.
19 EXCLUSIVE EVENT ENGAGEMENT OPPORTUNITIES
Wabash Matters Student Leadership & Wellness Workshop Series offered by Wabash Athletics and The Student-Athlete Advisory Committee.
A series of workshops, throughout the academic year, focusing on topics that matter and are of significance to Wabash students. Emphasis on, but not limited to, mental health, wellness, nutrition, social media, and financial awareness.
The WALLYS | Annually in April (Wabash Athletics Leadership & Legacy Year-End Social) Wabash Awards event featuring the recognition and celebration of accomplishments, from the current athletics calendar year, across all teams.
Includes over 350 student-athletes, coaches, and administrators.
Little Giants Athletics Golf Outing | Annually in June (at The Country Club of Indianapolis) An interactive golf outing featuring coaches and student-athletes at every hole, with sport-specific activities (on select holes), giveaways, and more. Please bring your friends, family, and co-workers and join us!
Includes over 160 participants.
Gail Pebworth Swimming Invitational | Annually in November Eight team invitational including Albion College, Birmingham Southern University, Centre College, Davenport University, DePauw University, John Carroll University, Saginaw Valley State University, and Wabash College.
Includes 300 participants and upwards of 400 spectators.
Chadwick Crazies Roadtrip | Annually in January Student-fan basketball roadtrip, by coach bus, to DePauw.
Includes 50-200 student-fan participants.
20