DOCSLIB.ORG

Customer Relationships

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Customer Relationships REIMAGINEMARKETING FINANCE PEOPLE STRATEGY CREATIVE MEDIA ANALYTICS Customer relationships REIMAGINE MARKETING 1 "Trust is the glue of life." -Stephen Covey 2 REIMAGINE MARKETING "Trust is the glue of life." -Stephen Covey REIMAGINE MARKETING 3 1500x500 400x400 DEEP DIVE Explore these informational and educational articles written to provide applicable knowledge to help improve your marketing. 24 BRIEFS Briefs provide an overview of important FINANCE and emerging PEOPLE marketing topics. STRATEGY CREATIVE BYTES 38 MEDIA Bytes offer a quick glance at some ANALYTICS new data, insights, and ideas. 4 REIMAGINE MARKETING 8 CUSTOMER RELATIONSHIP microsoft MANAGEMENT Customer Relationship Management in the Age of the Customer. 12 uFAQ: THE UN-FREQUENTLY ASKED QUESTIONS Answers to the questions you’ve always had but never wanted to ask. 16 INTERVIEW: JEFF MARCOUX Jeff Marcoux, CMO Lead of Microsoft 52 Worldwide Enterprise Marketing, shares his thoughts on marketing and customer relationships. DEEP DIVE 20 VERSUS: SOCIAL VS SEARCH Explore these informational and educational articles SHOWDOWN written to provide applicable knowledge to help As social media sites and search engines improve your marketing. fight for customers, we compare them to show you how to get the greatest return from each. 22 EMERGING IDEAS Explore how 3D printing, Bitcoins, and :60 smart materials are shaking up industries. 54 CUSTOM TAILORED Custom tailor a campaign. Target the right people with the right message at the right place at the right time. 74 THE SCIENCE OF CUSTOMER RELATIONSHIPS See how insights from the science world can help you build better relationships with your customers. 82 FAILURE TO LAUNCH Avoid these CRM implementation and system failures. Learn how to come in on time and on budget. REIMAGINE MARKETING 5 RELATIONSHIP MANAGEMENT Customer Relationship Management in the Age of the Customer is causing businesses to evolve their customer experiences. ustomer relationship management (CRM) is a business strategy for optimizing marketing, sales, and customer service activities to attract new and C retain existing customers. As access to information, social media, and mobility have created a new breed 243% of customers, companies must evolve their CRM strategies, techniques, and technologies to achieve a new panoramic view of Average ROI from using their customers. Through this evolution, it is possible to improve Microsoft Dynamics CRM interactions with customers in ways that maximize top line (Forrester Research, 2011) revenue and bottom line profitability. 6 REIMAGINE MARKETING Want to learn more? Visit Microsoft.com/Marketing and download the complete white paper on Customer Relationship Management in the Age of the Customer. MANAGEMENT The age of the customers will return year performance of Disruptive customer or turn to a competitor companies who were technologies We’ve moved from – is a deliberate ranked as leaders or The Age of the the Age of Information strategy for every laggards in customer Customer is enabled to the Age of the business organization. experience. The by technologies that Customer. Consumers And while all leaders’ returns were provide customers have more options businesses will say 128% higher than with more choices and than ever before, with they put customers that of the laggards, capabilities than they information on each first, it’s those who and 27% higher have ever had before. choice available at are proactive in than the S&P 500. These technologies their fingertips. It has improving customer Delivering leading are changing the way become paramount for experiences that will customer experiences customers interact brands to ensure that find much greater allows organizations with brands and customer experience success. In 2012, to dramatically consequently, the way – the single greatest Watermark Consulting outperform the brands interact with predictor of whether looked at the five- market. customers. They are REIMAGINE MARKETING 7 also extremely interconnected, even mean that the mobile Create a single view of the a new challenge for brands experience is only an accessory customer looking to deliver a unified and to the experiences happening While creating a panoramic, consistent story across multiple around it and not “the single view of a customer isn’t channels. experience” within itself. Mobility a new concept, it has previously offers new opportunities beyond been focused on analytics. Social networking mobile websites and apps. CRM now operationalizes that Social networks have Organizations that keep this in single view through technology empowered consumers by mind and use the opportunity solutions that collect data giving them a voice in a way to refocus and revitalize the and use predictive techniques they’ve never had before. These customer experience will reap to determine which offers platforms are always on, and the the greatest benefits. to make to which customers speed of feedback has raised and segments. These tools customer expectations when What today’s customer wants help brands align digital and engaging with brands on social Today’s armed-with-information offline marketing; create networks. Furthermore, they customer seeks three things demand through personalized, provide a quantifiable social from their experience. First is automated, and timely proof that can add or detract personalization. Customers communications that are built value from a brand. Social media increasingly determine how they upon real time data; and provide and content management want to be marketed to, sold deeper insights by organizing tools can help brands manage to, and served. Secondly, they data across and beyond the the speed, volume, and want a seamless experience customer journey. collaboration needed for regardless of time, location, or meaningful engagement on device. Lastly, they want a unique Adapting to the new journey social networks, but first, it is engagement that delivers an A customer-centric approach important that these social exceptional experience and a is a crucial starting point for efforts are aligned with the great sense of empowerment organizations seeking growth in larger brand strategy and and convenience. In summary, their marketing-related business story that’s occurring across all putting the customer at the strategies. The importance of customer touch points. heart of the business means this process in facilitating CRM delivering customer experiences cannot be overstated. Do not Mobility that are personal, seamless, and make the mistake of believing Mobile devices are rapidly differentiated. that your own customer changing how and where development lifecycles reflect customers access information the way all customers perceive about brands and products, the purchasing process, which bringing a new level of typically follows a cycle of immediacy and ubiquity to ENGAGE TRANSACT engagement, transaction, brand interactions. When fulfillment,and service. When developing mobile experiences, thoughtfully implemented it is important to consider both with a focus on optimizing how the information is being customer experiences, CRM displayed on a smaller screen can help organizations increase as well as the user intent and SERVICE FULFILL productivity, provide superior context within which they are service, and implement effective using their devices. This may marketing communications. 8 REIMAGINE MARKETING CRM UFAQ INTERVIEW VERSUS EMERGING IDEAS AWARENESS ENGAGE INTEREST DESIRE TRANSACT ACTION Pre-Purchase Post-Purchase PURCHASE FULFILL USAGE POST-PURCHASE NON-USE DISSONANCE EVALUATION SERVICE SATISFACTION , the customer journey is becoming increasingly complex. Consumers interact with COMPLIANT BEHAVIOR PRODUCT DISPOSAL CUSTOMER JOURNEY JOURNEY CUSTOMER Age of the Customer Age of INCREASED USE COMMITTED REPEAT SWITCHED DISCONTINUED CUSTOMER BRANDS USE In the brands through a growing number of touch points and through a two-way dialogue that hasn’t existed previously. existed hasn’t that dialogue two-way a through and points touch of number growing a through brands REIMAGINE MARKETING 9 uFAQ Answers to the questions you’ve always wanted to ask. 10 REIMAGINE MARKETING UNFREQUENTLY ASKED QUESTIONS What is transmedia story- ages, video, and audio mes- mary of the seven main re- telling? sages between cell phone us- quirements: Transmedia storytelling is a ers. It has become popular for concept whose roots can be a few reasons. First, compared 1) Don’t use false or mislead- traced back to the 1970s, but to most carrier SMS plans, it ing header information, in- it has surged into the main- is inexpensive. The app is free cluding who the email is from. stream in the last few years. to use for the first year and Transmedia storytelling is a then $.99 a year after that. 2) Don’t use deceptive subject technique where a story is Second, it is cross-platform. lines. told across time using mul- It doesn’t matter if you’re on tiple platforms or formats. It a Windows Phone, iPhone, or 3) Clearly identify the mes- requires unique content for Android. Third, it works inter- sage as an advertisement. different channels. This con- nationally for no extra cost. tent is linked like a puzzle and Users can send messages 4) Include your physical ad- synchronized to create a sin- between countries, and even dress in the message. gular, unified experience. if you don’t have cell phone service in another country, as 5) Include clear and simple in- Unlike more traditional long as you’re connected to structions on how to opt-out cross-platform media expe- WiFi, you can still send mes- of receiving future messages. riences which may replicate sages through WhatsApp. content or have content that 6) Honor all opt-out requests exists on one platform inde- The application currently has promptly, within 10 business pendent of the others, trans- around 450 million active us- days of receiving the request. media stories are a sum of ers worldwide. The global au- their different parts and all dience size is one of the rea- 7) Monitor what others are parts are required, often in sons Facebook is said to have doing on your behalf. You are sequence, to complete the made the acquisition. The still legally responsible, even if experience.
Load more

Recommended publications
  • Adobe Trademark Database for General Distribution
    Adobe Trademark List for General Distribution As of May 17, 2021 Please refer to the Permissions and trademark guidelines on our company web site and to the publication Adobe Trademark Guidelines for third parties who license, use or refer to Adobe trademarks for specific information on proper trademark usage. Along with this database (and future updates), they are available from our company web site at: https://www.adobe.com/legal/permissions/trademarks.html Unless you are licensed by Adobe under a specific licensing program agreement or equivalent authorization, use of Adobe logos, such as the Adobe corporate logo or an Adobe product logo, is not allowed. You may qualify for use of certain logos under the programs offered through Partnering with Adobe. Please contact your Adobe representative for applicable guidelines, or learn more about logo usage on our website: https://www.adobe.com/legal/permissions.html Referring to Adobe products Use the full name of the product at its first and most prominent mention (for example, “Adobe Photoshop” in first reference, not “Photoshop”). See the “Preferred use” column below to see how each product should be referenced. Unless specifically noted, abbreviations and acronyms should not be used to refer to Adobe products or trademarks. Attribution statements Marking trademarks with ® or TM symbols is not required, but please include an attribution statement, which may appear in small, but still legible, print, when using any Adobe trademarks in any published materials—typically with other legal lines such as a copyright notice at the end of a document, on the copyright page of a book or manual, or on the legal information page of a website.
    [Show full text]
  • Adobe Investor Handout
    4/8/2019 1 4/8/2019 2 4/8/2019 • • • • • • • • • 3 4/8/2019 • • • • • • • • • 4 4/8/2019 5 4/8/2019 6 4/8/2019 • • • • • • • 7 4/8/2019 8 4/8/2019 9 4/8/2019 ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 10 4/8/2019 11 4/8/2019 • • • • • • • • • • • • • 12 4/8/2019 13 4/8/2019 14 4/8/2019 • • • • • • • • • • • • • • • • • • 15 4/8/2019 • • • • • • 16 4/8/2019 • • • • • • 17 4/8/2019 18 4/8/2019 19 4/8/2019 • • • • • • • • • • • • • • • • • • 20 4/8/2019 • • • • • • • • • 21 4/8/2019 22 4/8/2019 23 4/8/2019 24 4/8/2019 • • • • • • • • • • 25 4/8/2019 • • • • • 26 4/8/2019 27 4/8/2019 28 4/8/2019 29 4/8/2019 30 Investor Relations Contact Mike Saviage Adobe 408-536-4416 [email protected] Public Relations Contact Dan Berthiaume Adobe 408-536-2584 [email protected] FOR IMMEDIATE RELEASE Adobe Reports Record Revenue Strong Results Include Record Adobe Document Cloud Performance; Company Increases Fiscal 2019 Targets SAN JOSE, Calif. — March 14, 2019 — Adobe (Nasdaq:ADBE) today reported financial results for its first quarter fiscal year 2019 ended March 1, 2019. Adobe adopted revenue accounting standard Accounting Standards Codification (“ASC”) 606 for its fiscal year 2019. Financial targets provided by the company in Dec. 2018 were based on the prior revenue accounting standard ASC 605. This release reports results based on ASC 606, and where applicable results under the prior ASC 605 standard have been provided for comparison purposes against the company’s ASC 605-based targets. Q1 FY2019 Financial Highlights Under ASC 606 • Adobe achieved quarterly revenue of $2.60 billion in its first quarter of fiscal year 2019.
    [Show full text]
  • Adobe & Marketo Fast Facts
    Adobe & Marketo Fast Facts Company Adobe is one of the largest software companies in Marketo, Inc., offers the leading Engagement Overview the world and is the global leader in creative, Platform that empowers marketers to create lasting digital document and digital experience solutions. relationships and grow revenue. Consistently Its diverse product line—which includes Adobe recognized as the industry's innovation pioneer, Creative Cloud, Adobe Document Cloud and Adobe Marketo is the trusted platform for thousands of Experience Cloud—enables customers to create CMOs thanks to its scalability, reliability, and groundbreaking digital content, deploy it across openness. Marketo is headquartered in San Mateo, media and devices, measure and optimize it over CA, with offices around the world, and serves as a time, and achieve greater business success. Only strategic partner to large enterprises and fast- Adobe gives everyone—from emerging artists to growing organizations across a wide variety of global brands—everything they need to design and industries. deliver exceptional digital experiences. Ticker Symbol NASDAQ: ADBE Privately held company Website www.adobe.com www.marketo.com Headquarters San Jose, CA San Mateo, CA CEO Shantanu Narayen Steve Lucas Employees 19,000+ worldwide 1,300+ worldwide Revenue Reported revenue of $7.3 billion in FY2017 Not disclosed History Founded in 1982; Went public in 1986 Founded in 2006; Acquired by Vista Equity Partners in 2016 Founders Chuck Geschke, John Warnock Phil Fernandez, Jon Miller, David Morandi Industry Position Adobe Experience Cloud gives companies Marketo is the leading provider of marketing everything they need to deliver well-designed, engagement, analytics and attribution software.
    [Show full text]
  • The Directory of Experimentation and Personalisation Platforms Contents I
    The Directory of Experimentation and Personalisation Platforms Contents i Why We Wrote This e-book ..................................................................................................... 3 A Note on the Classification and Inclusion of Platforms in This e-book ........................................ 4 Platform Capabilities in a Nutshell ............................................................................................ 5 Industry Leaders AB Tasty: In-depth Testing, Personalisation, Nudge Engagement, and Product Optimisation ............10 Adobe Target: Omnichannel Testing and AI-based Personalisation ...............................................15 Dynamic Yield: Omnichannel Testing, AI-Based Personalisation, and Data Management .................19 Google Optimize: In-depth Testing, Personalisation, and Analytics .............................................. 24 Monetate: Omnichannel Optimisation Intelligence, Testing, and Personalisation ........................... 27 Optimizely: Experimentation, Personalisation, and Feature-flagging .............................................31 Oracle Maxymiser: User Research, Testing, Personalisation, and Data Management ...................... 38 Qubit: Experimentation and AI-driven Personalisation for e-commerce ......................................... 43 Symplify: Omnichannel Communication and Conversion Suites .................................................. 47 VWO: Experience Optimisation and Growth ..............................................................................51
    [Show full text]
  • Adobe Inc ADBE (XNAS)
    Morningstar Equity Analyst Report | Report as of 05 Jan 2021 04:29, UTC | Page 1 of 7 Adobe Inc ADBE (XNAS) Morningstar Rating Last Price Fair Value Estimate Price/Fair Value Trailing Dividend Yield % Forward Dividend Yield % Market Cap (Bil) Industry Capital Allocation QQQ 485.34 USD 500.00 USD 0.97 — 0.00 232.83 Software - Infrastructure Exemplary 04 Jan 2021 04 Jan 2021 11 Dec 2020 04 Jan 2021 04 Jan 2021 04 Jan 2021 22:19, UTC 03:19, UTC Morningstar Pillars Analyst Quantitative Important Disclosure: Economic Moat Wide Wide The conduct of Morningstar’s analysts is governed by Code of Ethics/Code of Conduct Policy, Personal Security Trading Policy (or an equivalent of), Valuation QQQ Overvalued and Investment Research Policy. For information regarding conflicts of interest, please visit http://global.morningstar.com/equitydisclosures Uncertainty Medium High Financial Health — Moderate Adobe Delivers Solid Results While Keeping the Big Picture in Focus; FVE Source: Morningstar Equity Research Up to $500 Quantitative Valuation ADBE Business Strategy and Outlook offerings. a USA Dan Romanoff, CPA, Eq. Analyst, 10 December 2020 Undervalued Fairly Valued Overvalued Adobe has come to dominate in content creation software Analyst Note with its iconic Photoshop and Illustrator solutions, both Dan Romanoff, CPA, Eq. Analyst, 10 December 2020 Current 5-Yr Avg Sector Country Price/Quant Fair Value 1.22 1.11 0.77 0.83 now part of the broader Creative Cloud. The company has Wide-moat Adobe reported strong fourth-quarter results, Price/Earnings 44.8 55.2 21.4 20.1 added new products and features to the suite through including upside to consensus for both revenue and Forward P/E 43.3 — 15.9 13.9 organic development and bolt-on acquisitions to drive the non-GAAP EPS, and provided quarterly guidance that was Price/Cash Flow 41.1 33.2 15.6 13.1 most comprehensive portfolio of tools used in print, ahead of Street expectations, but included an extra week Price/Free Cash Flow 44.3 36.1 23.0 19.5 Trailing Dividend Yield% — — 1.89 2.35 digital, and video content creation.
    [Show full text]
  • Adobe Investor Handout
    11/1/2018 1 11/1/2018 2 11/1/2018 • • • • • • • • • 3 11/1/2018 • • • • • • • • • 4 11/1/2018 5 11/1/2018 6 11/1/2018 • • • • • • • 7 11/1/2018 8 11/1/2018 9 11/1/2018 ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 10 11/1/2018 11 11/1/2018 • • • • • • • • • • • • • 12 11/1/2018 13 11/1/2018 14 11/1/2018 • • • • • • • • • • • • • • • • • • 15 11/1/2018 • • • • • • 16 11/1/2018 • • • • • • 17 11/1/2018 18 11/1/2018 • • • • • • • • • 19 11/1/2018 • • • • • • • • • • • • • • • • • • 20 11/1/2018 21 11/1/2018 22 11/1/2018 • • • 23 11/1/2018 • • • 24 11/1/2018 • • • • • • • • • • 25 11/1/2018 • • • • • 26 11/1/2018 27 11/1/2018 28 11/1/2018 29 11/1/2018 • • • • • • 30 11/1/2018 • • • • • • • 31 11/1/2018 ASC 605 ASC 606 32 Investor Relations Contact Mike Saviage Adobe 408-536-4416 [email protected] Public Relations Contact Dan Berthiaume Adobe 408-536-2584 [email protected] FOR IMMEDIATE RELEASE Adobe Reports Record Revenue Digital Experience Subscription Revenue Grows 25 Percent Year-Over-Year in Q3 SAN JOSE, Calif. — September 13, 2018 — Adobe (Nasdaq:ADBE) today reported strong financial results for its third quarter fiscal year 2018 ended August 31, 2018. Financial Highlights • Adobe achieved record quarterly revenue of $2.29 billion in its third quarter of fiscal year 2018, which represents 24 percent year-over-year revenue growth. • Diluted earnings per share was $1.34 on a GAAP-basis, and $1.73 on a non-GAAP basis. • Digital Media segment revenue was $1.61 billion, with Creative revenue growing to $1.36 billion and Document Cloud achieving record revenue of $249 million, which represents 21 percent year-over-year growth.
    [Show full text]
  • Techreviews1.Pdf
    TABLE OF CONTENTS Click on product name for review Top Producer Ezflix Canva RealtyJuggler Box MailChimp Doorsteps Evernote Swipe HomePrezzo Propertybase Pinterest Portable charging devices Shoeboxed TinyLetter Beegit Homesnap Pro Sprout Social AM Open House Constant Contact Realvolve Adobe Acrobat DC Marketo Rignite AgentPair Nekst Hatchbuck WebsiteBox RealtyBackOffice Studeo Dizzle Charlie Obeo WingWire Placester Agent Evolution Google search algorithm Basecamp HomeZada HomeKeepr TECHNOLOGY TopProducer CRM connects prospect data with business best practices Integration and interface are top qualities of TopProducer STAFF by Craig Rowe on Mar 2, 2015 Editor’s note: This week, Inman is launching a brand-new daily series of articles focused specifically on evaluating the technology you use in your real estate business. Have suggestions for products that you’d like to see reviewed by our expert? Email him at [email protected]. The pitch Most people would agree that the person who knows it all isn’t that much fun to be around. And that’s who I think of when initially describing TopProducer CRM (customer relationship manager). Whatever question you have about its capabilities, there’s a feature with an answer. When it comes to software, an answer for everything often translates into paying for features you won’t use. However, when it comes to getting a handle on the ever-malleable world of real estate lead management, it’s good to know that omnipotent friend of yours is available anywhere, any time. The sale If there’s a euphemism for “collaborating with other software,” it exists in TopProducer’s training content. This on-premise and mobile CRM platform is connected, linked and integrated cloud-wide.
    [Show full text]
  • Adobe Announces Organization Change
    Public Relations Contact Dan Berthiaume Adobe 408-536-2584 [email protected] Investor Relations Contact Mike Saviage Adobe 408-536-4416 [email protected] FOR IMMEDIATE RELEASE Adobe Announces Organization Change Company Announces Broad New Enterprise Organization SAN JOSE, Calif. — Jan. 24, 2019 — Adobe (Nasdaq:ADBE) today announced that Executive Vice President and General Manager of its Digital Experience business Brad Rencher will be leaving the company. Rencher joined Adobe in 2009 as part of the company’s acquisition of Omniture and has been at the helm of the Digital Experience business as it has grown into the category leader through both strategic acquisitions and organic innovation. Coming off of a record 2018 and the acquisitions of Magento and Marketo, Adobe CEO Shantanu Narayen will create a broad new organization that includes product, sales, marketing, services and support. Narayen will oversee this newly aligned business until a new leader is identified. Rencher will stay on as a special advisor to ensure a smooth transition. Adobe Experience Cloud is the industry’s most comprehensive offering and the foundation for digital transformation for thousands of enterprise, mid-market and small business customers across the globe. Adding to its leadership in analytics, content management, advertising and marketing, Adobe recently acquired Marketo, the leader in B2B marketing, and Magento, an industry leader in e-commerce. “Brad has had a tremendous impact at Adobe, helping establish our vision for digital marketing as well as driving our growth and leadership in the broader digital experience category,” said Shantanu Narayen, president and CEO, Adobe. “I have valued my partnership with Brad over the past decade, thank him for his tremendous contributions and wish him every success.” About Adobe Adobe is changing the world through digital experiences.
    [Show full text]
  • Advances in Customer Engagement Platforms: 2019–20
    Advances in Customer Engagement Platforms: 2019–20 From isolated CRM to enterprise customer engagement: The evolution of eight leading platforms Publication Date: 26 Sep 2019 | Product code: INT001-000158 Jeremy Cox Advances in Customer Engagement Platforms: 2019–20 Summary Catalyst While customer experience is a top business transformation priority, based on Ovum's ICT Enterprise Insights 2018/19 – Global: ICT Drivers and Technology Priorities study, only around 10% of the 4,889 enterprises surveyed, felt that they could support customer engagement across all channels. Meanwhile customer expectations continue to rise, shaped in part by their positive experiences with internet native businesses, from Amazon through to Uber. Among the many reasons why digital transformation progress is proving painfully and dangerously slow, is a lack of understanding of how the art of the technologically possible, has changed. Customer relationship management (CRM) applications that once promised so much have all too frequently proved disappointing. CRM applications were at best a component or set of components within a broader engagement IT landscape. Over the last few years, however, a new phenomenon has emerged from the ashes of CRM – the customer engagement platform (CEP). In this Market Radar report, we explore CEPs from eight vendors, the advances each has made over the last year, and what we can expect in 2020. The eight vendors included in this report are as follows: . Adobe . bpm'online . Microsoft . Oracle . Pegasystems . Salesforce . SAP . SugarCRM Ovum view This natural evolution from CRM to CEP was signaled by Ovum back in December 2015 in its 2016 Trends to Watch: CRM, report.
    [Show full text]
  • Adobe Q3 FY2019 Investor Datasheet
    Adobe Investor Relations Data Sheet Last Updated: September 17, 2019; financial results beginning in FY2019 are being reported based on Accounting Standards Codification (ASC) 606; prior fiscal year results were reported based on ASC 605 FY2019 Description Q1FY17 Q2FY17 Q3FY17 Q4FY17 FY2017 Q1FY18 Q2FY18 Q3FY18 Q4FY18 FY2018 Q1FY19 Q2FY19 Q3FY19 YTD Revenue ($Millions) Total Revenue 1,681.6 1,772.2 1,841.1 2,006.6 7,301.5 2,078.9 2,195.4 2,291.1 2,464.6 9,030.0 2,600.9 2,744.3 2,834.1 8,179.4 Digital Media 1,138.1 1,212.0 1,270.2 1,390.3 5,010.6 1,460.5 1,546.4 1,608.9 1,709.5 6,325.3 1,776.6 1,890.2 1,962.2 5,629.0 Revenue by Segment Digital Experience 477.3 495.4 507.8 549.9 2,030.4 554.1 586.0 614.0 689.7 2,443.8 743.3 783.5 820.9 2,347.8 ($Millions) Publishing 66.2 64.8 63.1 66.4 260.5 64.3 63.0 68.2 65.4 260.9 81.0 70.6 51.0 202.6 Digital Media 68% 68% 69% 69% 69% 70% 70% 70% 69% 70% 68% 69% 69% 69% Revenue by Segment Digital Experience 28% 28% 28% 28% 28% 27% 27% 27% 28% 27% 29% 28% 29% 29% (as % of total revenue) Publishing 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% Digital Media Creative Revenue ($Millions) 942.2 1,012.1 1,063.9 1,155.7 4,173.9 1,229.5 1,303.4 1,360.0 1,450.6 5,343.5 1,494.9 1,594.0 1,654.7 4,743.6 1,2 Creative ARR ($Millions) - Updated for December 2016 Currency Rates 3,759 4,044 4,316 4,631 - - - - - - - - - - 1,2 Creative ARR ($Millions) - Updated for December 2017 Currency Rates - - - 4,771 - 5,074 5,370 5,659 6,032 - - - - - 1,2 Creative ARR ($Millions) - Updated for December 2018 Currency Rates - - - - -
    [Show full text]
  • Primary & Secondary Sources
    Primary & Secondary Sources Brands & Products Agencies & Clients Media & Content Influencers & Licensees Organizations & Associations Government & Education Research & Data Multicultural Media Forecast 2019: Primary & Secondary Sources COPYRIGHT U.S. Multicultural Media Forecast 2019 Exclusive market research & strategic intelligence from PQ Media – Intelligent data for smarter business decisions In partnership with the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers Co-authored at PQM by: Patrick Quinn – President & CEO Leo Kivijarv, PhD – EVP & Research Director Editorial Support at AIMM by: Bill Duggan – Group Executive Vice President, ANA Claudine Waite – Director, Content Marketing, Committees & Conferences, ANA Carlos Santiago – President & Chief Strategist, Santiago Solutions Group Except by express prior written permission from PQ Media LLC or the Association of National Advertisers, no part of this work may be copied or publicly distributed, displayed or disseminated by any means of publication or communication now known or developed hereafter, including in or by any: (i) directory or compilation or other printed publication; (ii) information storage or retrieval system; (iii) electronic device, including any analog or digital visual or audiovisual device or product. PQ Media and the Alliance for Inclusive and Multicultural Marketing at the Association of National Advertisers will protect and defend their copyright and all their other rights in this publication, including under the laws of copyright, misappropriation, trade secrets and unfair competition. All information and data contained in this report is obtained by PQ Media from sources that PQ Media believes to be accurate and reliable. However, errors and omissions in this report may result from human error and malfunctions in electronic conversion and transmission of textual and numeric data.
    [Show full text]
  • Performance Impact Guide
    2019 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX 3RD PARTY Performance Impact Guide eComm Insights 2019 eCOMMERCE 3RD PARTY TECHNOLOGY INDEX 1 Last year YOTTAA released its first-ever 3rd Party Performance Index, and while we knew it contained valuable data for eCommerce execs, we were overwhelmed by the market reception of the report. Across the industry, many retailers were amazed to learn that detailed data on the performance of the 3rd parties on their sites existed, as they had never seen a similar report. Because these retailers are under a great deal of pressure to keep shoppers from going to Amazon, especially during the upcoming holiday shopping season, they aim to provide a superior WELCOME TO THE shopping experience by adding rich content, images, and technologies in order to better compete. As a result, for many eCommerce pros, the index not only became a valuable site performance tool, it 2019 also became a one-stop listing of the top 3rd party eCommerce technologies across multiple categories. Because YOTTAA accelerates over 1,500 eCommerce 3rd Party sites, we have the unique visibility to analyze detailed information on the performance of almost 1,000 3rd parties. Through YOTTAA’s 3rd Party Knowledge Base, our customers are able to inventory Index all 3rd parties on their sites, benchmark individual 3rd party performance, and make optimization recommendations based on knowledge from every page view. As a result, our customers can add any 3rd party to their site, regardless of their Performance Impact Rating (PIR) ranking, and still achieve exceptionally fast performance. In this year’s index, we analyzed and ranked twice as many 3rd parties over our inaugural report, providing even more information to help brands understand the impact 3rd parties can have on site performance.
    [Show full text]