The Directory of Experimentation and Personalisation Platforms Contents i

Why We Wrote This e-book...... 3 A Note on the Classification and Inclusion of Platforms in This e-book...... 4 Platform Capabilities in a Nutshell...... 5

Industry Leaders AB Tasty: In-depth Testing, Personalisation, Nudge Engagement, and Product Optimisation...... 10 Adobe Target: Omnichannel Testing and AI-based Personalisation...... 15 Dynamic Yield: Omnichannel Testing, AI-Based Personalisation, and Data Management...... 19 Google Optimize: In-depth Testing, Personalisation, and Analytics...... 24 Monetate: Omnichannel Optimisation Intelligence, Testing, and Personalisation...... 27 Optimizely: Experimentation, Personalisation, and Feature-flagging...... 31 Oracle Maxymiser: User Research, Testing, Personalisation, and Data Management...... 38 Qubit: Experimentation and AI-driven Personalisation for e-commerce...... 43 Symplify: Omnichannel Communication and Conversion Suites...... 47 VWO: Experience Optimisation and Growth...... 51 Webtrends Optimize: In-depth Testing and Personalisation...... 61

Experimentation and Personalisation Platforms Acquia Lift: Personalisation for Drupal...... 66 Bound: Website Personalisation and A/B Testing...... 69 BrightInfo: Automated Content Personalisation...... 71 Bunchbox: User Research, A/B Testing and Personalisation...... 73 Bunting: Personalisation with A/B Testing and AI Capabilities...... 75 Campaigner: Email Marketing Automation...... 77 Clickthroo: Landing Page Testing and Marketing...... 81 Concurra: Website Interaction Analysis and Conversion Rate Optimisation...... 83 Conductrics V3: All Kinds of Testing + AI-powered Personalisation...... 85 Convert Experiences: Website Optimisation Through Testing and Personalisation...... 87 ConvertCart: Comprehensive CRO Tool Suite...... 92 Convertful: All-in-One Webpage Optimisation Suite...... 95 Convertize: Customer-centric Testing and Conversion Optimisation...... 100 Freshmarketer: Marketing Automation and Conversion Optimisation...... 102 Frosmo: Versatile Targeting and Personalisation...... 106 FunnelEnvy: Predictive Revenue Optimisation...... 108 Google Optimize: In-depth Testing, Personalisation, and Analytics...... 111 Intellimize: Intelligent Website Personalisation...... 114 Justuno: AI-based Visitor Conversion Suite...... 116 Kameleoon: A/B Testing and AI-Driven Personalisation ...... 119 ii Maxymizely: AI-powered Experimenting and Conversion Optimisation...... 122 Naytev: Social Media Testing and Personalisation...... 124 NextUser: Data Analytics and Personalisation ...... 126 Omniconvert: Customer Journey Optimisation for e-commerce Businesses...... 128 OptinMonster: Conversion Optimisation Toolkit...... 131 Oracle Maxymiser: User Research, Testing, Personalisation, and Data Management...... 135 Picreel: On-site Retargeting and Conversion Optimisation...... 140 Pure360: All-in-one AI Marketing Platform...... 143 Reactful: AI-powered Personalisation, Engagement, and Conversion Optimisation...... 145 Twik: Real-time Automated Web Personalisation...... 147 UseItBetter: Analytics and Website Optimisation...... 149 Webtrends Optimize: In-depth Testing and Personalisation...... 152 Wigzo: Omnichannel Automation and Personalisation for e-commerce...... 156 Yieldify: Customer Journey Optimisation and Personalisation...... 159 Zoho PageSense: Conversion Optimisation and Personalisation...... 161

Experimentation Platforms 8Seconds Optimizer: Testing and Real-time Content Optimisation for Email and Landing Pages...... 166 Act-On: Multi-channel Marketing Suite with A/B Testing for Emails, Forms, and Landing Pages...... 168 ChangeAgain: Testing with Visitor Targeting...... 171 Crazy Egg: User Research and Experimentation...... 173 Exit Intelligence: Pop-ups and On-site Experiences for Email Capture...... 175 Evolv: AI-powered Conversion and Revenue Optimisation...... 177 Inspectlet: User Research, A/B Testing, and Analytics...... 179 Leadformly: Lead-capturing Form Builder...... 183 Nelio A/B Testing: Testing and User Research for WordPress...... 186 Pagewiz: Landing Page Optimisation...... 189 PlanOut: Facebook’s Open-Source Framework for Server-Side Testing...... 192 SplitHero: Experimentation for WordPress...... 194 Splitly: Split Testing and AI for Amazon Product Listings...... 196 Taggstar: Social Proof Messaging Suite...... 200 Thrive Optimize + Thrive Architect: A/B Testing and Landing Page Optimisation for WordPress.... 203 Unbounce: Landing Page Optimisation...... 206

Personalisation Platforms Acoustic: Multi-Channel Marketing with Personalisation and Analytics...... 210 Alter: AI-powered Recommendations...... 213 BlueConic: Customer Data Platform and Personalisation...... 215 BounceX (Wunderkind): Identity Resolution, Triggered Email, and Website Personalisation...... 217 Certona: All-in-One Personalisation Suite...... 219 iii CloudEngage: Automated Data Collection, Personalisation, and Live Chat...... 221 Conver.fit: AI-based Personalisation...... 224 Emarsys: Omnichannel Customer Engagement and Personalisation...... 226 IBM Watson: Real-Time Personalisation ...... 232 IgnitionOne: Marketing Based on Customer Intelligence...... 235 Notifia: Widgets for Website Personalisation...... 237 Optimove: Omnichannel Relationship Marketing Hub...... 240 Perzonalization: AI-Based Multi-channel Personalisation for WooCommerce...... 243 Reflektion: Real-time Intelligent Personalisation...... 246 RichRelevance: Personalised Customer Experiences...... 249 SmarterHQ: Cross-channel Personalisation...... 252 Unless: Website Personalisation and Optimisation...... 254 UpSellit: Conversion Optimisation and Personalisation...... 256

Mobile App Optimisation Platforms Azetone: UI/UX Analytics, A/B Testing, and Personalisation...... 259 HiConversion: Collaborative Optimisation for m-commerce Businesses...... 262 Leanplum: Personalisation and Customer Engagement...... 264 SplitMetrics: A/B Testing for App Store Listings...... 267 StoreMaven: A/B Testing for App Store Optimisation...... 271

Omnichannel Optimisation Platforms AB Tasty: In-depth Testing, Personalisation, Nudge Engagement, and Product Optimisation...... 274 Adobe Target: Omnichannel Testing and AI-based Personalisation...... 279 Apptimize: Testing, Optimisation, and Feature Management...... 283 Boxever: Data and AI-driven Personalisation...... 286 Bronto: Testing, Personalisation, and Automation ...... 289 Cxense: Conversion Optimisation and Personalisation...... 292 dotdigital: Marketing Automation and Personalisation...... 295 Dynamic Yield: Omnichannel Testing, AI-Based Personalisation, and Data Management...... 299 Episerver: Customer-centric Digital Experiences...... 304 Evergage: Personalisation and Analytics...... 308 Exponea: Customer Data Management and Personalisation ...... 312 Gamooga: AI-powered Marketing...... 315 Mailchimp: All-in-one Marketing Suite...... 317 Mixpanel: Analytics and Engagement...... 321 Monetate: Omnichannel Optimisation Intelligence, Testing, and Personalisation...... 324 Nosto: e-commerce Personalisation and Intelligence...... 328 NotifyVisitors: User Research, Testing, Personalisation, and Marketing Automation...... 332 Optimizely: Experimentation, Personalisation, and Feature-flagging...... 335 iv Personyze: Recommendation and Personalisation Engine...... 342 Qubit: Experimentation and AI-driven Personalisation for e-commerce...... 345 SALESmanago: Comprehensive Marketing Automation...... 349 SiteSpect: Customer Experience Optimisation...... 355 Swrve: Marketing Automation and Engagement Platform ...... 359 Symplify: Omnichannel Communication and Conversion Suites...... 363 Taplytics: Customer Experience Automation...... 367 VWO: Experience Optimisation and Growth...... 370

Appendix: Platforms and Their Location in This e-book in Alphabetical Order...... 380 Disclaimer...... 383 Acknowledgments...... 384 Why We Wrote This e-book 3

Frequently, businesses ask us which is the best experimentation and personalisation platform for them. The simple answer is… …it depends. There is no straightforward answer. There are so many factors to consider. Like— • Do you have the resources and experience to create experiments? • What are your objectives? • Do you plan to optimise your landing pages? • And your apps, do you plan to optimise them? • And your email content, do you plan on optimising that? • What about ad content for your display and PPC text? • What about experiment automation, is this required? • Is personalisation a requirement and if so what level of personalisation is required and why? • And what budget do you have for all this? The questions and the answers are endless. As an optimisation company we are platform-agnostic. The right solution is different for different businesses. We wrote this book for all the e-commerce professionals who are tasked with the responsibility of deciding which platform their business onboards. This is the world’s first ever book dedicated purely to experimentation & personalisation platforms. We researched the globe and identified 100 platforms that have made it into this book. We’ve looked at their capabilities from experimentation, personalisation, server-side testing, and so much more. Where guideline pricing is available, we have included that too. Hopefully this book will help save you many, many hours of research time and it will play a pivotal role in helping you assess which platforms may be right for you and your business.

With kindness and best wishes,

Neil McKay CEO, Endless Gain [email protected] A Note on the Classification 4 and Inclusion of Platforms in This e-book

This e-book is intended as a directory of experimentation and personalisation platforms for the optimisation industry. We have included tools that allow you to conduct experiments and to personalise your website/app/marketing experiences. We’ve classified the platforms into 6 categories: Industry Leaders...... pages 10 to 64 Experimentation and Personalisation Platforms...... pages 66 to 164 Experimentation Platforms...... pages 166 to 208 Personalisation Platforms...... pages 210 to 257 Mobile App Optimisation Platforms...... pages 259 to 272 Omnichannel Optimisation Platforms...... pages 274 to 379 Each category highlights the platforms, capabilities, features, testimonials, guideline pricing if available, and contact details of the company. Platform Capabilities in 5 a Nutshell

At the outset, we’d like to give you a summary of the capabilities different platforms have or do not have. We hope that this will make it easier for you to know what tools you would want to consider for your business and learn more about them.

Platform Capabilities Summary

Platform name Client- Server- AI Heatmaps Targeting AI Channels side side Testing and/or Personal- Testing Testing Session isation replays 8 Seconds % X X X X X Website, Email AB Tasty % % % % % % Website, Mobile app, TV app, Connected device, Chatbots, Beacon, Digital store Acoustic X X X % % % Website, Mobile (app and push), Email, Social media, SMS, Group messaging Acquia Lift % X X X % % Drupal website Act-On % X X X % X Website (Landing page and Form), Email, Social Media Adobe Target % % % X % % Website, Mobile app, Email, Digital ads, IoT devices, OTT platforms, Smart cars, VR/AR applications, Soft drink machines, Digital assistants, Kiosks, Gaming consoles, POS devices Alter X X X X % % Website Apptimize % % X X % X Website, Mobile app, OTT, In- store Azetone % X X % % X Mobile app BlueConic X X X X % % Website, Mobile app, Email, Social media, Digital ads, and other channels Bound % X X X % X Website Boxever % X % X % % Website, Mobile app, Email, SMS, Digital ads, Contact centre/ Customer support BrightInfo % X X X % % Website Bronto % X X % % % Website (Landing page and Pop- up), Email, Social Media, SMS Bunchbox % X X % % X Website Bunting % % X X % % Website, Email Campaigner % X X X % X Email Certona X X X X % % Website, Mobile App, Email, In-store, Contact centre/Customer support Platform name Client- Server- AI Heatmaps Targeting AI Channels 6 side side Testing and/or Personal- Testing Testing Session isation replays ChangeAgain % X X X % X Website Clickthroo % X X X % X Website CloudEngage X X X X % % Website, Mobile app, Email, Inbound from Social Media and Ads, People (Chat) Concurra % X X % % X Website Conductrics % % % X % % Website, Mobile app, Email, Contact centre/Customer support Conver.fit X X X X % % Website Convert.com % X X X % X Website ConvertCart % X X X % X Website, Email Convertful % X X X % X Website Convertize % X % X % X Website Crazy Egg % X X % X X Website CXense % X X X % % Website, Mobile app dotdigital % X X % % % Website, Mobile app, Email, Social media, SMS, Digital ads, Chat Dynamic Yield % % % X % % Website, Mobile app, Email, Digital ads Emarsys X X X X % % Website, Mobile app, Email, Social Media Episerver % X X X % % Website, Mobile app, Email, SMS, In-store Evergage % X X X % % Website, Mobile app, Email, Digital ads, Contact centre/ Customer support Evolv % X % X X X Website Exit Intelligence % X X X X X Website (Pop-up) Exponea % X X X % % Website (Landing pages and Push), Mobile app, Email, In-store, SMS Freshmarketer % X X % % X Website, Email Frosmo % X % X % % Website FunnelEnvy % X % X % X Website, Digital ads, Chat Gamooga % X X X % % Website (Push, Pop-up, Banner), Mobile app (Push and In-app message), Email, SMS Google Optimize % % X X % X Website HiConversion % X % X % % Mobile app IBM Watson Real- X X X X % % Website Time Personalization IgnitionOne X X X X % X Website, Email, Social Media Inspectlet % X X % X X Website (Landing page and Form) Intellimize % X % X % % Website Platform name Client- Server- AI Heatmaps Targeting AI Channels 7 side side Testing and/or Personal- Testing Testing Session isation replays Justuno % X X X % % Website (Landing page and Push), Email, SMS, Facebook Messenger Kameleoon % % X X % % Website, Email Leadformly % X X X X X Website (Form) Leanplum % X X X % X Website (Push), Mobile app (Push and In-app message), Email Mailchimp % X X X % X Website, Email, Social Media, Digital Ads, Postcards Maxymizely % X % X X X Website, Mobile app Mixpanel % X X X % X Website (Landing page and Push), Mobile app (Push and In-app messages), Email, SMS Monetate % % % X % % Website, Mobile app, In-store, Contact centre/Customer support Naytev % X X X % X Social media Nelio AB Testing % X X % X X WordPress website NextUser % X X X % % Website (Landing page and Push), Mobile app, Email, SMS, Contact centre/Customer support Nosto % X % X % % Website (Landing page, Pop-up), Mobile app, Email, In-store Notifia X X X X % X Website NotifyVisitors % X X % % X Website (Landing page, Push, Banner, Survey, Form), Mobile app (Push, Banner, Survey), Email, SMS, Chatbot Omniconvert % X % X % % Website (Landing page, Overlay, Survey), Email Optimizely % % X X % % Website, Mobile app, TV app, IoT, Digital assistant Optimove % X X X % % Website, Mobile Push, Email, SMS, Digital ad, Contact centre/ Customer support OptinMonster % X X X % X Website Oracle Maxymiser % X X % % % Website, Mobile app Pagewiz % X X X X X Website, Email Personyze % X X X % % Website (Landing page, Banner, Pop-up, Form), Mobile app, Email Perzonalization X X X X % % WooCommerce Website, Mobile app, Email Picreel % X X X % X Website PlanOut % % X X X X Website (Overlay, Form, Survey) Pure360 % X X X % % Website, Email, SMS Qubit % % X X % % Website, Mobile app, Push, Stock management, Digital ad, Contact centre/Customer support Platform name Client- Server- AI Heatmaps Targeting AI Channels 8 side side Testing and/or Personal- Testing Testing Session isation replays Reactful % X X X % % Website Reflektion X X X X % % Website, Email Remove.com % X X X % X Website (Landing page and Form), Email, Social Media RichRelevance X X X X % % Website, Mobile app, Email, In- store, Contact centre/Customer support SALESmanago % X X X % % Website (Landing page and Push), Mobile app, Email, Social Media, Live chat/Chatbot SiteSpect % % % X % % Website, Mobile app, Social media, Email, Print, In-store, OTT SmarterHQ X X X X % X Website, Mobile app, Push, Email, Digital ads, Print SplitHero % X X X X X WordPress website Splitly % X % X X X Amazon product listing SplitMetrics % X X % % X App store StoreMaven % X X X X X App store Swrve % X % X % % Website, Mobile app, Email, SMS, Digital ads, OTT Symplify % X X % % X Website, Push, Email, SMS, Social media, Print, Voice communication Taggstar % X X X X X Social proof Taplytics % % X X % X Website, Mobile app, OTT Thrive Optimize % X X X X X WordPress website Twik % X X X % % Website, Digital ads Unbounce % X % X % X Website Unless % X X X % X Website Upsellit X X X X % % Website, Email UseItBetter % X X % % X Website VWO % % X % % % Website, Mobile app, Push, Facebook Messenger, Beacon, Connected devices Webtrends % % X X % % Website (Landing page, Form, Optimize Survey) Wigzo % X X X % % Website (Landing page and Overlays), Mobile app, Push, Email, Digital ads Wunderkind X X X X % X Website, Email, Digital ads (BounceX) Yieldify % X X X % X Website Zoho PageSense % X X % % X Website Industry Leaders 9 in alphabetical order

10

AB Tasty: In-depth Testing, Personalisation, Nudge Engagement, and Product Optimisation

AB Tasty has a set of optimisation solutions for marketing as well as product teams. Its marketing suite includes different testing scenarios—A/B/n, Split, Multivariate, and Funnel—and tools to personalise marketing campaigns for your customers and nudge them into action. This tool also has server-side testing and AI-powered personalisation capabilities.

What features does AB Tasty have?

Source: AB Tasty

1. Run both client-side and server-side tests easily: With its WYSIWYG visual editor, you can create experiments without needing to know coding. You can create the following types of experiments: • A/B/n test: This allows you to develop 2 or more variations of the same page and test and compare which one is more effective and drives better conversions. • Split test: This allows you to split traffic among pages on your servers for testing and comparing the effectiveness and conversion rates. • Multivariate test: This allows you to test various changes on the same page to check what works best. • Funnel test: This allows you to show changes consistently across many pages. • Server-side test: This allows you to run tests at any point of your customer’s purchase journey, directly from the server codes. It also has a dynamic allocation option with which you can automate the testing process and find 11 winning variations faster and with less manual analytics. You can choose test triggers from a wide variety of parameters such as location, URL, UTM parameters, purchase behaviour, and your own audience segments from your Data Management Platform (DMP), among others. 2. Personalise your customer’s buying experience: You can categorise your visitors based on their behaviour on your site and create targeted marketing campaigns for each group of users. You will be able to see the performance of each campaign and modify it according to your needs. You can personalise based on parameters such as: • Pages: Segregate according to URL, pages with specific elements, or URL patterns. • Source of traffic: Show your visitors pages and messages depending on how they reach your website: ad campaigns, referrals, organic search, emails, etc. • Behaviours: Show a customer the content required to increase your conversions, based on their scrolling pattern, items they’re adding to cart, when/where they’re exiting the site, when they made the last purchase, or how long they’ve been inactive on the site. • Technology: Personalise according to the channel, device, or browser your customers use. • Segment visitors: Create targeted content and campaigns for high-value visitors who make bigger or higher-value purchases or frequently come back to your site, through Audience Builder. • Integrate with other marketing tools: Link AB Tasty with your existing Customer Data Platforms (CDP) or DMP and get access to richer data and analytics.

Source: AB Tasty

3. Encourage your visitors to convert: You can use AB Tasty’s Nudge Engagement templates to encourage your visitors to do more on your website. You can customise the messages and pop- ups they see through a drag-and-drop editor and add social proofs to make them want to buy the product. You can also decide at what point of the customer’s journey on your website you want them to see different kinds of messages. The tool also makes sure that all data is captured and updated in real-time. 4. Control what visitors see and release features gradually with Flagship: Through Feature Flags, you can define the flags on when to show different features and build in scenarios or conditions to work alongside those flags. Depending on how your KPIs are performing, you can control which features are shown or not shown to your audience at different times. Flagship can handle the load 12 of continuous deployment and will take care of quick deployment or rollbacks. With Progressive Rollout, you can control who can see your new features and the frequency at which features are deployed. This allows you to track how each feature is performing and how they are received. Updates coming soon: AB Tasty is developing a Visitor Engagement Score—powered by a transparent algorithm that can be tweaked to suit specific use cases—which will allow users to build personalisation campaigns by targeting a visitor’s engagement level.

Integrations: Google Analytics (GA), Adobe Analytics, Tealium, ComScore, Drupal, WordPress, Mixpanel, Segment, Clickatell, Temelio, Crazy Egg, AT Internet, CoreMetrics, Piwik, Webtrends, Econda, GoSquared, SessionCam, Webtrekk, Eulerian, Weborama, and others.

What will this platform cost you? There are 3 packages available for the AB Tasty marketing module:

AB Tasty Marketing Plans

Features Essentials Growth Elite A/B testing % % % Split testing % % % Funnel testing % % % Multivariate testing X % % Predictive testing X % % Session recording Add-on Add-on Add-on Net promoter score Add-on Add-on Add-on Personalisation campaigns % % % Visual and code editor with preview % % % Support for dynamic websites % % % Audience Builder % % % Behavioural and transactional targeting X % % Built-in advanced audiences X % % Third-party audiences X X % Nudge Engagement % % % Dynamic widgets (social proof, image matchmaker) Add-on % % Reports and analytics % % % Audience metrics X % % Advanced statistics engine % % % AB Tasty Innovation Labs X % % Data explorer X % API DMP/CDP connector X X % Orchestration Public API X X % SSO Enterprise X X % Support Standard Premium Premium+ SLA Standard Standard Advanced AB Tasty Plans for Product Teams 13

Features Starter Growth Elite Feature flags % % % Feature toggling % % % Progressive rollout % % % Reports and analytics For the last 2 days Unlimited Unlimited Events, views, and transactions metrics % % % Campaigns and projects Unlimited Unlimited Unlimited Team members Up to 5 Up to 10 Up to 10 Access rights management % % % Use cases library X % % Progressive rollout with auto-rollback X % % Experimentation X % % Personalisation X % % Dynamic traffic allocation X % % User segmentation X Up to 10 keys Up to 10 keys Auto-optimisation X X % Data Explorer API X X % Premium third-party connector X X % Enterprise SSO X X % Support Standard Premium Premium+ SLA Standard Standard Advanced

To know the exact pricing, contact the company.

AB Tasty case studies The software boasts of over 900 clients, which includes L’Oreal, Hershey’s, Cardif, Disneyland Paris, and Citroen. Client: Decathlon Industry: Sports Goals and results: • Reducing the choice overwhelm in products felt by shoppers: Social proof was chosen as the way to nudge website visitors further down the purchase funnel: AB Tasty’s AI-driven Social Proof widget was added to product pages. The widget dynamically shows the number of times a product is viewed by other shoppers, giving other visitors an idea of which items are popular. A/B tests for social proofing were run on 400 product pages. The text was inserted automatically just below the customer reviews ratings and above the product description. • 1.5% increase in clicks for all users, and 2.8% for returning visitors • 2.4% uplift in transactions for all users, and 3.3% for returning visitors • 1.3% increase in revenue for all users, and 2.8% for returning visitors Client: Yves Saint Laurent 14 Industry: Beauty Goals and results: • Encouraging customers to purchase from the YSL Beauty site rather than from third-party sites: A/B testing was done to find the best order of the menu bar tabs. The order of ‘New Products’ and ‘Exclusive Offers’ tabs was changed. The test ran on over 150,000 visitors for 1 month. By putting ‘Exclusive Offers’ first instead of ‘New Products’, the following results were achieved: • 9% spike in access to the basket page • 13% increase in access to the checkout page • 10% rise in transactions

Company information and contact details Website link: https://www.abtasty.com/ Email: [email protected]; [email protected] Online form: https://www.abtasty.com/contact/ Phone: +1 877 260 4005 (US) +44 20 3445 0902 (UK) +33 (0)1 84 17 87 52 (France) +49 171 4647 763 | +49 221 9204 2041 (Germany) +34 912 694 030 (Spain) Headquarters: 408 Broadway, NY 10013, New York Other offices: 535 Mission St 14th floor, San Francisco, CA 94105 3 Waterhouse Square, 138 Holborn, EC1N 2SW, London Found8, 100 Amoy Street, Singapore 069920 17 - 19 Rue Michel-le-Comte, 75003, Paris Schwedenstraße 9, 13359 Berlin Richmodstraße 6, 50667 Koln Calle Henri Dunant 17, 28036 Madrid Achievements/Awards: Chosen for French Tech 120 programme (2020) Recognised by Emerce100 as the ‘Best Analytics and Optimization Software’ in April 2019. Ranked 107th on the Deloitte Technology Fast 500 EMEA list Founded: 2009 15

Adobe Target: Omnichannel Testing and AI-based Personalisation

Adobe Target is part of the Adobe Experience Cloud marketing and optimisation suite. It allows you to create personalised journeys for your website users and make sure your ideas work through user experiments. It uses artificial intelligence to enrich your optimisation and automation efforts.

What features does Adobe Target have? 1. Create tests easily: You can conduct A/B tests and multivariate tests (including full factorial) and run multiple variations at the same time. The visual experience composer allows you to create test variations and modify them with a simple drag-and-drop process. You can make changes to images, text, URL, user interface, layout, position—pretty much everything on your page.

Source: Adobe.com Tutorials

2. Test your ideas on multiple channels: The experiments can be conducted not only for your website but other digital channels such as mobile apps, single-page apps, intelligent devices (IoT), set-top boxes, ATMs, and kiosks, as well. You can conduct tests both on the client side and server side. 3. Define testing criteria and reach winning variations faster: You can define what sets of visitors to show the variations to, choose your success KPIs, and set your sample size before starting the test. Target not only guides you through the process of creating and launching a test, but also allocates traffic to winning variations automatically through the multi-armed bandit testing process. It also tells you about the best-performing variations and combinations and what element of each variation is the most successful through a neat element contribution report. 4. Build a unified visitor profile and deliver seamless omnichannel personalisation: Thoroughly assess the data gathered from all your brand assets—website, app, ads, social media, email 16 marketing, etc.—and imported from your existing CRM/DMP data, to create user profiles and audience segments. Target brings these data and insights together to create a unified visitor profile that allows you to personalise 1:1 and seamlessly across media, instead of giving distorted experiences to the customers. This data is updated in real-time and improvised as each customer’s interaction with the brand increases. 5. Create your own personalisation rules: You can decide what a user—or groups of users—receives what kind of personalisation. For example, a special offer can be shown only to visitors who come to your website through a social media advertisement click, or specific products are recommended to users who opened your site through organic product search on Google.

Source: Adobe.com Tutorials

6. Or capitalise on the AI, Adobe Sensei, for tailored user experiences: Use one-click personalisation powered by Adobe Sensei to automate your personalisation efforts. Let the AI create audience segments and targeting rules based on historical and real-time data about the users’ demographics, behaviour, and relationship level. Based on these insights, you can also automate the offers shown to each visitor, personalise their search experience through autofill, and recommend the most relevant products/content/media to each user.

What will this platform cost you? Adobe Target has 2 plans: Standard and Premium, which are detailed in the table below. Contact the company for information about pricing.

Adobe Target Plans

Features Standard Premium A/B/n testing % % Multivariate testing % % Rules-based personalisation % % Location-based personalisation % % Dynamic multi-armed bandit testing % % Visual experience composer % % Desktop and mobile web (client-side + server-side) % % Features Standard Premium 17 Mobile app via SDK (Software Development Kit) or server-side API % % Email at open time or build time % % Beyond the browser optimisation X % Product recommendations X % Content recommendations X % Automated offers X % Auto-targeting X % AI insights report visualisations for machine learning models X % Enterprise governance with user permission for global scale X %

Adobe Target case studies Client: Heathrow Airport Industry: Travel Products used: Adobe Experience Cloud, Target, Analytics, Audience Manager, Campaign, Sensei, Customer Solutions Goals and results: • Increase revenue through promotions: 60% increase in average spend per customer through targeted offers • 1:1 personalisation for over 78 million customers: Achieved • Seamless and omnichannel personalisation: Automatic homepage personalisation through machine learning; Email click-through rate of 25% and higher email open rates through personalisation

Testimonial: “We use the power of Adobe Sensei to intelligently automate our processes and achieve better results than our team can accomplish alone. We’re delivering more relevant offers to each customer, which improves conversions and revenue…Adobe is constantly setting the bar higher for analytics and personalisation success. With Adobe Experience Cloud, we can do more to orchestrate better experiences for tens of millions of customers.” Stuart Irvine, Analytics and Optimisation Lead, Heathrow Airport

Client: Philips Industry: Technology Products used: Experience Manager, Target, Analytics, Marketing Cloud Goals and results: • Standardisation of digital experiences across local and global properties: Achieved; properties now receive 1.4 billion annual views; Daily updates, including product images and videos, automated • Increased team collaboration for better response to customer and business needs: Translation time reduced by up to 75% and costs cut by 90% • Creation of a data-driven marketing culture: Achieved Testimonial: 18 “Adobe Experience Manager Managed Services is a smart solution that enables us to deliver new information and experiences faster, as well as helps ensure that every page a customer visits is true to the Philips brand… Integration among Adobe solutions provides authors, marketers, and brand teams all of the capabilities to get enhanced content and experiences to market quickly… Having Adobe Marketing Cloud, a disciplined testing strategy, and the right people in place to initiate change have all been key components to make the leap to becoming a more data-driven organisation.” Joost van Dun, .Com Manager, Corporate Experience, Philips

Company information and contact details ●Website link: https://www.adobe.com/uk/marketing/target.html ●Online form: https://www.adobe.com/request-consultation/experience-cloud.html ● Phone: +1 877 722 7088 (US and Canada) +44 1628 590 300 (UK, Ireland, Israel, Middle East, North Africa) +91 90 1956 4394 (India) +33 15 654 9877 (France) +49 89 317 05 428 (Germany, Austria) +34 933 268 400 (Spain, Portugal) +61 2 9078 4468 (Australia, New Zealand) +39 039 655 089 (Italy) +52 800 925 0339 (Mexico) +852 2916 2100 (Hong Kong) +86 10 5865 7700 (China) +55 11 2175 8493 (Brazil) 385 221 1375 (Latin America) +32 2416 4057 (Belgium, Luxembourg) +48 22 657 0173 (Cyprus, Estonia, Greece, Latvia, Lithuania, Hungary, Poland, Romania, Bulgaria, Russia, Ukraine) +31 20 6511 271 (The Netherlands) +41 61 226 5535 (Switzerland) Achievements/Awards: Named ‘Leader’ in Gartner’s 2019 Magic Quadrant for Personalization Engines Recognised as ‘Leader’ in the Forrester Wave: Experience Optimization Platforms, Q2 2018. 19

Dynamic Yield: Omnichannel Testing, AI-Based Personalisation, and Data Management

Dynamic Yield is a testing and personalisation platform that allows you to conduct different types of statistical tests on multiple channels and personalise your content and recommendations for different user segments using AI and predictive targeting. It also offers data management and behavioural targeting.

What features does Dynamic Yield have? 1. Personalise uniformly across channels: Achieve omnichannel personalisation by linking customer profiles and delivering seamless experiences to each customer across web, mobile, ads, and email. You can create Multi-Touch Campaigns (MTCs) that connect user experiences at different touchpoints of the user journey within one overarching experiment. 2. Conduct client- and server-side optimisation tests: You can experiment anywhere in your tech stack and continuously improve your business using machine-led optimisation. You can experiment and optimise content, product or content recommendations, notifications, overlays, and more. You can create and modify pages, its elements, and their positioning using a WYSIWYG editor and ready-to-use templates. The platform offers Bayesian and multi-armed bandit algorithms to optimise tests, which means traffic is automatically allocated to the best performing variation in real-time. You can go for an API-only integration, a client-side-only deployment, or a hybrid mode where you use a mix of server-side APIs and client-side scripts.

Source: Dynamic Yield 3. Manage customer data and create targetable user segments: Onboard and connect all available 20 user data from existing online and offline software such as ESPs, CRMs, DMPs, and POS solutions, in addition to the real-time data gathering the platform does. Dynamic Yield will allow you to explore this data and identify the most valuable user segments/profiles/groups based on a host of parameters; you can also create segments based on your requirements. If you have multiple domains and marketing channels, you can even share this data amongst them to enhance the personalisation experience across your user base. 4. Target the right user with the right content/product: By creating a range of targeting rules, from simple to sophisticated, you can deploy personalised experiences for each user segment—even for anonymous users—through real-time identification of preferences and intent. Dynamic Yield uses AI to automate the targeting of messaging, overlays, product and content recommendations, social proof, and notifications. These can be based on predefined rules and triggers as well as by AI- forecasting of user behaviour and intent. Additionally, Dynamic Yield’s Predictive Targeting solution uncovers personalisation opportunities, allowing you to deploy the optimal targeting set-up and drive the most revenue uplift.

Source: Dynamic Yield

5. Get extensive reports and insights from your campaigns: Set your own goals and KPIs and measure the performance of your tests against them. You can monitor overall site performance along with the rest of your personalisation experiments and activities. Understand how audiences 21 are impacting your business, see which campaigns are still awaiting statistical significance, and evaluate how recommendations are driving revenue. You will also receive in-depth reports on the performance of tests as well as personalisation campaigns. 6. Get technical expertise and support: Dynamic Yield’s platform is easy-to-use and built for both non-technical business users as well as seasoned engineers. Beyond the tool, you can find extensive documentation and best practices within its Knowledge Base and have access to support from experts when it comes to use cases, strategy, and execution.

Integrations: Dynamic Yield is an open architecture platform, meaning it is fully configured and able to take data in from any source, and push data out to any source for enhanced marketing efforts across the entire technology stack. A sample list of its current integrations includes: Magento, Shopify Plus, Google Ads, Google Analytics, Facebook Ads, Salesforce Marketing Cloud and Commerce Cloud, Mailchimp, Adobe Analytics, Yesmail, Tealium, Oracle Bluekai and Bronto, SendGrid, Contentsquare, mparticle, ResponseTap, Listrak, Klaviyo, and Emarsys, among others.

What will this platform cost you? The platform’s pricing model is unique to each brand, calculated based on their number of unique users as well as the solutions and services selected in their package. Contact the company for details on available plans and what they cost.

Dynamic Yield case studies Their clients include Urban Outfitters, Hallmark, Tottenham Hotspur, William Hill, Zen Rooms, Sephora SEA, Moss Bros., and Ladbrokes, among others. Client: Moss Bros. Industry: Fashion Goals and results: • Homepage personalisation: Achieved through testing and displaying winning variations of sales banners and product displays according to the weather of the visitor’s location, positively influencing purchases among audiences. • Simplified navigation experience: 9.7% increase in revenue per user achieved through testing and displaying winning variations of reordered and renamed top bar menu categories. • Product recommendations on PDPs: 5.4% rise in purchases achieved through testing product recommendations above the fold on product detail pages (PDPs) to visitors who reach the site from PPC channels such as Google Product Listing Ads. • Exit-intent overlays for cart recovery: Reduced abandonment and captured vital contact information by adding ‘Email me my bag’ overlay.

Testimonial: “Much like buying a suit, one of the most important factors of the online experience is how well it is tailored to the individual. We wanted to really take how personal traditional suit shopping is and recreate that for our e-commerce customers, and Dynamic Yield has provided us with the tools we need to match, fit, and meet their needs.” Matthew Henton, Head of e-commerce, Moss Bros. Client: Tottenham Hotspur 22 Industry: Athletics & Outdoor Goals and results: • Mobile web personalisation: Reduced bounce rate by 31% and increased conversion rate for mobile homepage visitors by 40% after testing and optimising the layout of the mobile website based on user behaviour. • Journey-aware recommendations: Achieved higher average transaction rates and increased spend on club items of £10 or less by 35% year-over-year after experimenting with recommendations tailored based on local weather conditions, affinity to certain products, and current cart value. • Split tested mobile product pages: 9% rise in revenue per session achieved through testing the design of its mobile product pages for different audience types, allowing them to determine and serve the best possible layout. • Social proof messaging: 10% increase in revenue per session after testing several variations of social proof messaging. • Navigation optimisation: 15.3% rise in revenue per session from leveraging one of Dynamic Yield’s out-of-the-box navigation templates, setting the targeting rules based on the user’s stage in the buyer journey to improve product discovery. • Content recommendations: 1,295% rise in interactions by testing their commercial messaging strategy. Upon serving a large cluster of segments content that related exclusively to news about the club (as opposed to simply pushing them to complete a purchase), Tottenham saw greater engagement.

Testimonial: “Dynamic Yield has given us a platform to continually enhance and improve our online experience. The system is pivotal to driving our online offering, allowing us to deliver the greatest possible relevance to our fans throughout the online journey. This has helped drive improved user experience and crucially we have seen increases in key performance metrics, such as revenue per user and conversion rate.” Nick Connor, Global eCommerce Manager, Spurs

Company information and contact details Dynamic Yield was acquired by McDonald’s Corporation in March 2019. It continues to serve and attract customers, operating as a standalone business with the mission of building the best personalisation and testing technology in the world. Website link: https://www.dynamicyield.com/ Contact: [email protected] (General inquiries) [email protected] (Sales) Addresses: 22 W 21st Street, New York, NY 10010, USA 228 Athol Ave, Oakland, CA 94606, USA 9 Appold St, London, EC2A 2AP, United Kingdom 383 George Street, Sydney, NSW 2000, Australia 48 rue du Château d’Eau, 75010 Paris, France Unter den Linden 26-30, 10117 Berlin Luxa C/Tánger-Badajoz, 08018 Barcelona, Spain 8 Marina Boulevard #05-02, Marina Bay Financial Centre Tower 1 Singapore 018981 23 6 Tozeret Ha’Aretz Street (ToHa), Tel Aviv, 6744320, Israel GINZA SIX 13F, 6-10-1 Ginza, Chuo-ku, Tokyo, 104-0061 Novaya ploshchad 6, Moskva 109012, Russia Achievements/Awards: Named ‘Leader’ in Gartner’s 2019 Magic Quadrant for Personalization Engines for the second consecutive year Global Personalization Engines Visionary Innovation Leadership Award, Frost & Sullivan, 2020 Top-rated eCommerce personalization software by TrustRadius, 2019 One of the fastest-growing technology companies on Deloitte’s Fast 500 in EMEA Founders: Liad Agmon and Omri Mendellevich 24

Google Optimize: In-depth Testing, Personalisation, and Analytics

Google Optimize allows you to conduct optimisation tests as well as personalise content and products for your visitors. It comes in 2 varieties: Google Optimize and Google Optimize 360, where the former is for small businesses and the latter for enterprises. It is a part of the Google Marketing Platform, and links seamlessly with other Google digital marketing products such as Analytics, and Ads.

What features does Google Optimize have? 1. Create advanced experiments with ease: You can create A/B/n tests, multivariate tests, split URL tests, and server-side tests that are based on the Bayesian statistical method. Use the visual WYSIWYG editor to create changes to your content, design, layout, and other page elements. You can create tests for any device or channel and schedule the start and end time as well. You can also make advanced changes using the raw HTML, JavaScript, and CSS code editor. With Optimize 360, you can run a maximum of 100 tests at the same time. 2. Manage the experiments without hassle: The experiment activity log keeps a record of all the changes made to the tests, such as what changes were made, when, and through which user account. The diagnostics on the visual editor shows you any problems with the test before launch; you can also preview your tests to see how they look on different devices and make sure everything works as you want them to. You can also schedule tests by specifying start and end dates. 3. Personalise your testing experience: Make use of data from client-side, such as cookies, JavaScript variable, data layer variables in your tag management protocol, and other activation events to customise your page variations for your visitors. You can leverage the Analytics audience segments, UTM or query parameters on your URLs, and other user attributes to make the personalisation more relevant. 4. Get actionable insights and detailed reports: Integration with Google Analytics ensures detailed data analytics and insights not only on your website but also on the performance of your experiments and personalisation activities. You can check the results against different page variants and compare them against the KPIs you need to monitor. These allow you to make strategy changes and other business decisions quickly. The objectives you can configure are: a. System objectives: Includes pageviews, session duration, bounce rate, number of transactions, revenue, AdSense impressions, AdSense click-through rate, and AdSense revenue. b. Google Analytics goals that are already configured or newly configured in your account. c. Custom objectives: Includes event objectives (separate from pageviews) and pageviews objectives. d. Upgraded Experiment Objectives: This is only available for Optimize 360. This allows you to set new objectives even after the test has started running. Integrations: 25 Google Analytics, Google Ads, Google BigQuery, Google Cloud, Firebase, and AMP

What will this platform cost you? Optimize is a free tool but Optimize 360 is paid. The plan details are given below, but you’ll have to contact Google to know the cost.

Google Optimize Plans

Features Optimize Optimize 360 A/B testing % % Native integration with Google Analytics % % Integration with % % Google Ads % % Personalisation % % Advanced customisation % % Single-page web app support % % GA audience customisation X % Multivariate testing Limited Full Experiment objectives Pre-selected Ad-hoc Simultaneous experiment Basic Advanced User and account administration % % Support and services Self-service Help Centre, Services, support, and SLAs Community Forums provided by Google and global partner network Payment Free Monthly payment

Google Optimize case studies Client: Telia Norway Industry: Telecommunications Product used: Optimize Goals and Results: Improve UX for mobile users to improve conversions from mobile devices: • Reduced size of the hero image on homepage led to a 19.3% conversion spike • New CTA checkout message (instead of a generic one) led to a 20.5% decrease in bounce rate • Display of monthly price instead of annual one led to a 94% increase in sales

Testimonial: “With Optimize we’ve been able to quickly and easily set up site experiments. This has lowered the threshold for testing even the smallest improvements to our site… We were able to analyse our Optimize experiments with important metrics and values we were already monitoring in Analytics. This made it easy for us to measure the impact of the experiment.” Simen Petersen, Digital Business Developer & Project Lead, Telia Norway

Client: Spotify Industry: Music Product used: Optimize 360 Goals and Results: 26 Increase subscriptions for its premium product: • Tests revealed that users in Germany were listening to audiobooks more than music, so using integration with Google Ads campaigns, custom landing pages were created for users who searched for audiobooks. Led to 24% rise in premium subscriptions in Germany

Testimonial: “Optimize 360 gave us new possibilities and opportunities. We’ve improved how we localise and personalise our site, and we’re tapping into new audiences that we wouldn’t have reached before… with Optimize, we could have 20 or more tests running at the same time in different countries, different landing pages, or different places on the Spotify.com domain.” Joost de Schepper, Head of Conversion Optimization, Spotify

Company information and contact details Website link: https://marketingplatform.google.com/about/optimize/ ● Online form: https://marketingplatform.google.com/about/contact-us/ 27

Monetate: Omnichannel Optimisation Intelligence, Testing, and Personalisation

Monetate is an optimisation intelligence and personalisation engine that allows you to improve conversions and sales of your website through A/B & Dynamic Testing, Product Recommendations, Audience Insights, and 1-to-1 Personalisation. Monetate is also a key element in the broader Kibo Personalization Commerce Cloud, enabling personalisation across the entire user journey.

What features does Monetate have? Monetate delivers best-in-class solutions for e-commerce optimisation and personalisation, designed from the ground-up for marketers. 1. Conduct omnichannel tests with ease and confidence: You can create A/B tests, multivariate tests, and dynamic tests, for websites, single-page apps, and other digital channels. You can conduct tests on both the client and server side. The advanced dynamic testing feature allows you to automate experimentation; experiment results are tracked in real-time and traffic is automatically reduced from the losing variants and allocated to the winning variant. This saves you both time and resource—there’s neither a need to wait to reach statistical significance nor to manually monitor the test results. 2. Create audience segments and target the right people with the right messaging: With advanced segmentation and targeting capabilities, Monetate allows you to segment messaging and content to different customers based on behavioural data. By identifying user actions and intentions on your digital property, you can trigger messages and encourage engagement and conversion at the right moment—for example, messages can be sent automatically to first-time users for discount coupons, special offers can be presented to users about to exit the website/app, or product recommendations and urgency messages can be sent via email to users who abandoned their cart.

Source: Monetate 3. Personalise at scale: Use out-of-the-box, in-session and behavioural data, or pull in your own 28 first or third-party datasets to feed into Monetate’s decisioning engine—enabling scalable 1:1 personalisation. You can deliver omnichannel personalisation online, in-store, as well as at call centres. The tool’s AI algorithms constantly learn through every new interaction alongside learning from historical data, allowing you to understand your customers better with time. This can help create strategies to drive relationships and loyalty. 4. Get Advanced Merchandising features: You can deliver recommendations using manually curated or algorithmically driven recommendations across even the most complex product catalogues. Monetate’s product badges help you highlight relevant messages and target visitors dynamically based on what audience segments they belong to. Scale, automate, and test recommendations and badging strategies while staying in control. 5. Create a unified customer profile: The tool helps you gather and evaluate customer data from third-party sources, your own CDP/DMP, and its own database. This helps you create a unified customer profile from across different channels, helps you understand a visitor better, and allows you to give seamless experience to each user on different channels. 6. Get in-depth analytics and audience insights: Real-time analytics and behavioural insights provide users with control over experiences whilst also assisting with ideation, iteration and helping to develop a deeper understanding of your customers. Learn exactly what works and why, so that you can build customer intelligence and discover new audience segments.

Source: Monetate

7. Access data from different platforms: Monetate is an open-access software in which you can pool in data from different databases such as MySQL, Amazon Redshift, or business intelligence platforms. Native integration is possible with popular tools such as Google Analytics and Adobe Analytics. With all this, the tool can give you in-depth data evaluation and reports that can power your business strategies and growth.

Integrations: Monetate’s open architecture allows API calls to be set up with a huge swathe of technologies. In addition, out-of-the-box integrations exist with Google Analytics, Contentsquare, Tealium, Adobe Analytics, Decibel Insight, Clicktale, SessionCam, Segment, mParticle, Contentstack, and Google Ads.

Updates coming in H1 2020 • Audience Discovery: Recognising a long-standing industry challenge, this product release will empower platform users to understand their segments, and how they should be targeting them. The feature will use machine learning to cluster audiences based on customer behaviour and value. These audiences will then be available as targets to be included in experiences. Long-term, the goal is for Audience Discovery to incorporate customer behavioural data from other data sources to 29 improve the audience creation process (including lifetime customer value) and automatically deliver relevant experiences to each audience in a programmatic manner. • Advanced Recommendations: Building on Monetate’s existing Intelligent Recommendations function, the platform will soon include open-time product recommendations for email, slotting capabilities, and an expanded library of algorithms and recommendation strategies. • Personalised Search: Users of the platform will soon have the tools to leverage Monetate’s existing easy-to-use interface, and powerful decisioning engine to deliver hyper relevant Personalised Site Search and Predictive Visual Search. Personalised Category Pages will be released alongside Personalised Search, allowing in-session behaviour to drive personalised listing page results by dynamically sporting the product grid for each visitor.

What will this platform cost you? Monetate price based on traffic volumes, making the solution a viable option for both modest and leading brands. Contact the company to know more about their pricing plans.

Monetate case studies Clients of this software include Hot Topic, National Geographic, J.Crew, Wrangler, Patagonia, Timberland, Waitrose, and Acuvue. Client: Waitrose Industry: Retail Monetate client for 5 years Goals and Results: • Driving engagement and click-through rate on featured content: Personalised the recipes page by delivering 1:1 Personalisation, which was then moved to the homepage and increased trial experience CTR by 66.8%. Further insights revealed that certain types of recipes are popular on certain days of the week.

Testimonial: “[When trying to decide which contextual factors would be most influential in determining the best recipe to display to each customer] Monetate suggested that Individual Fit Experiences would be the perfect way to test this. Instead of us trying to decide which customer should see which type of recipe, why not let the machine decide?... We still feel like we’ve only just tapped into the benefits that Monetate can bring. We’d like to do a lot more… We want to be able to provide our customers with relevant content and product suggestions in the same way they could ask a partner in store for advice. We can deliver some of that personal feeling with the quality of our content and products, but AI allows us to scale up and automate so that we can give more of our customers that richer experience. And Monetate is the partner that we trust to help us achieve that.” Jane Godfrey, Digital Optimisation Manager, Waitrose

Client: Travelodge Industry: Travel Monetate client since January 2018 Goals and Results: • Reduce the cost of testing and expedite personalisation efforts: From four tests a year previously, Travelodge ran over 30 tests in less than a year. Testimonial: 30 “Monetate was about empowering us to do our own changes, using the resources we have combined with the power of the platform… Within our first four or five experiences with Monetate we saw a huge incremental uplift in revenue of at least 15X ROI. [Server-side testing capability of Monetate] gave us a huge amount of confidence to actually drive bigger, more complex, and deeper experiences; even multi-page experiences that we never would have been able to execute before without flicker or delay on big imagery changes.” James Loar, Head of Product, Digital at Travelodge

Company information and contact details Monetate is now a Kibo company. Website link: https://monetate.com/ Email: [email protected] Online form: https://monetate.com/contact/ Phone: +1 877 666 3828 (US) +44 (0) 800 014 8282 (EMEA) Offices: 27 E. 28th Street, 8th Floor, New York, NY 10016 1001 E. Hector Street, Suite 401, Conshohocken, PA 19428 30 Moorgate, London EC2R 6DN Achievements/Awards: Recognised as ‘Leader’ in Gartner Magic Quadrant for Personalization Engines, July 2019 Named Top Rated eCommerce Personalisation Software for 2019 by Trust Radius Ranked #2 in IR 2020 Leading Vendors to the Top 1000 E-Retailers in Personalisation Founded: 2008 31

Optimizely: Experimentation, Personalisation, and Feature-flagging

Optimizely is an advanced experimentation tool that allows you to not only conduct various kinds of webpage experiments but also to control and test feature rollouts. It has 2 products: Optimizely Web and Optimizely Full Stack.

What features does Optimizely have?

Source: Optimizely.com

1. Test and optimise your features, pages, and strategies: You can create A/B tests, multivariate tests, as well as server-side tests. It supports single-page apps and dynamic websites with equal ease. The tests can be created with an easy-to-use WYSIWYG editor. At the same time, you can make use of strong APIs, custom codes, and extensions for more sophisticated changes. Some features unique to Optimizely are: a. With Exclusion Groups, you can even run multiple experiments on the same page. b. Optimizely Performance Edge with its advanced Experiment Delivery Network allows you to run multiple tests quickly. c. Optimizely Full Stack allows you to conduct tests on multiple channels such as websites, mobile apps, and messaging software. d. You can use whitelisting to conduct quality checks on experiments by forcing specific users into variations. e. You can also manage experiments across development, staging, and production environments. 2. Create personalised user journeys: You can create advanced segments for users based on their 32 location, browser or device, referrals, campaigns, etc. Tests can be deployed to visitors based on their traffic source, location, cookies, and several other attributes. Understanding your audiences and segments and using the available data will allow you to personalise user experiences and journeys and target the right audience with the right personalisation. Some features unique to Optimizely are: a. You can also use interest-based targeting instead of basing it on rules; interest-based targeting is also easier to set up and manage. b. Adaptive Audiences tracks and aligns changes in consumer behaviours and interests, to enable you to continue delivering relevant experiences to them. 3. Get complete control over feature releases: With Optimizely Rollouts, you can introduce new features to limited audiences and test their functionality. You can test new features on a small percentage of visitors or beta customers before releasing it on your website or app. This will allow you to find errors, track performance, and see how your users receive the new features. If you find a feature not doing well, you can withdraw it or update it in real-time without redeploying code. Features of any channel—website, mobile app, conversational interface, backend logic—can be managed with Rollouts. Having all your features in a single dashboard also makes them easy to manage and modify. It also integrates with Jira for better visibility and collaboration. 4. Gather data extensively and assess them: The Optimizely dashboard tracks all KPIs and conversion metrics and collects and analyses all event and user data. This allows you to understand your users, how they interact with your website, and discover new conversion opportunities. The Stats Engine uses sequential testing to remove waiting periods from testing environments—the statistical significance of your experiments increases with more time and data, which means you don’t have to wait a conventionally long time to find winners. It also corrects for multiple goals and variations with false discovery rate control.

Source: Optimizely.com

5. Enjoy technical freedom: The SDKs are open source, which allows faster integration, easy maintenance, low latency, and a simple interface. Optimizely supports a variety of most web, mobile, and server-side languages, such as Python, Java, JavaScript, Ruby, Node, PHP, Visual Basic, Swift, or Android. Configuration—error logs, error handling, activity tracking, integrations, dispatching, etc.—can be customised as per your needs. The architecture is scalable, and analytics is done in real time. It can be integrated with Jira, and is secure and compliant with cyber and cloud guidelines. Integrations: 33 AWS, Microsoft, Adobe Analytics, Google Analytics, WordPress, Oracle Bluekai, Segment, Tealium, Atlassian, Slack, Hotjar, Kissmetrics, Contentsquare, Mixpanel, Clicktale, Inspectlet, Amplitude, Contentful, Fullstory, Appsee, CallTrackingMetrics, Episerver, Justuno, Qualaroo, SessionCam, and others.

What will this platform cost you? While Optimizely does not disclose its pricing structure, it has 3 plans (Essentials, Business, and Enterprise) for each of its products. The plans for Optimizely Web are given in the first table below, and the plans for Optimizely Full Stack are in the second table:

Optimizely Web Plans

Features Essentials Business Enterprise A/B testing % % % One-line implementation % % % Visual editor % % % Preview mode % % % Cross-browser testing % % % Project JavaScript % % % Multi-page experimentation (Funnel tests) % % % Experiment change history % % % Conditional activation % % % Traffic allocation % % % Mutually exclusive experiments X % % Multivariate testing X % % Experiment scheduler X % % Extensions X % % Custom snippets X X % Personalisation campaigns X X % Adaptive recommendations X X % Number of projects Unlimited Unlimited Unlimited Number of experiments Unlimited Unlimited Unlimited Results Analytics and Heatmap integrations % % % Experiment results page % % % Stats engine % % % Metrics % % % CSV export % % % Offline events % % % Custom Segmentation % % % Cross-project events X X % Campaign results page X X % Default segmentation by Browser and Device types % % % Default segmentation by Source, Campaign, and Referrer types X % % Targeting Audience builder % % % Features Essentials Business Enterprise 34 Available Audience Builder conditions: Referrer URL, % % % Query parameter, Custom JavaScript, Cookies, IP address, Traffic source, Device, Browser, Language, Ad campaign, New vs Returning Visitors, Custom attributes Available Audience Builder conditions: Geotargeting, X % % Time of Day Available Audience Builder conditions: Third-party data X X % audience, Uploaded audiences, Dynamic customer profiles, Behavioural targeting Adaptive audiences X X % Programme management Number of teams X 1 Unlimited Idea backlog and Idea scoring X % % Experiment documentation X % Customisable Commenting X % % Results repository X X % Workflow and approvals X X % Programme reporting: Testing velocity X % % Programme reporting: Win rate X % % Programme reporting: Operational reports X X % Programme reporting: Automated programme analysis X X % Programme reporting: Report filtering X X % Security and administrative control Multi-account login % % % Individual 2-step verification % % % Single sign-on % % % User-Based roles and permissions % % % Account-level 2-step verification X % % PCI compliant snippet X X % Collaborator roles Unlimited Unlimited Unlimited Performance and API Performance Edge Add-on CDN Load Balancing % % % Custom TTL for datafile and snippet X X % REST API X % % Event data export X % % Support Community, Knowledge base, Academy, Online tickets, Customer Success Management

Optimizely Full Stack Plans

Features Essentials Business Enterprise Environments % % % Whitelisting % % % Logging % % % Webhooks % % % User profiles % % % Features Essentials Business Enterprise 35 Feature management Feature Rollouts % % % Feature Flags % % % Feature variables X % % Experiences A/B testing % % % Conditional activation % % % Traffic allocation % % % Mutually exclusive experiments X % % Number of projects 1 Unlimited Unlimited Number of experiments Unlimited Unlimited Unlimited SDKs Optimizely Server-Side SDKs % % % Optimizely Mobile SDKs % % % Optimizely OTT SDKs % % % Results Experiments results page % % % Statistics engine % % % Metrics % % % CSV export % % % Offline events % % % Custom Segmentation % % % Targeting Audience builder % % % Available Audience Builder conditions: Custom attributes % % % Programme management Programme management: Number of teams X 1 Unlimited Programme management: Idea backlog and Idea scoring X % % Programme management: Experiment documentation X % Customisable Programme management: Commenting X % % Programme management: Results repository X X % Programme management: Workflow and Approvals X X % Programme reporting: Testing velocity X % % Programme reporting: Win rate X % % Programme reporting: Operational reports X X % Programme reporting: Automated programme analysis X X % Programme reporting: Report filtering X X % Security and administrative control Multi-account login % % % Individual 2-step verification % % % Single sign-on % % % User-Based roles and permissions % % % Account-level 2-step verification X % % Unlimited Unlimited Unlimited Features Essentials Business Enterprise 36 Performance and API CDN Load Balancing % % % REST API X % % Event data export X % % Support Community, Knowledge base, Academy, Online tickets, Customer Success Management

Optimizely case studies The clients of this software include Microsoft, Alaska, ebay, GAP, IBM, FOX, Basics, Freshdirect, Brooks, HP, Zendesk, and Atlassian. Client: HP Industry: Technology Goals and Results: • Give every employee the chance to experiment and gather data around their ideas: 490 campaigns deployed and an incremental US$21 million in revenue achieved • Increase in enrolment: Different enrolment offers tested for HP’s Instant Ink subscription and 37% uplift gained in enrolment through the winning variant • Increase in success metrics: Printer category pages redesigned and tested against the original page. New page showed 20% rise in success metrics and an incremental revenue of US$260,000 per quarter

Testimonial: “With these instant, early results, we’re planning to scale the use of Optimizely company-wide.” Neville Davey, Digital Experimentation Worldwide Program Lead, HP

Client: National Savings a& Insurance Industry: Finance Goals and Results: Simplify and optimise online customer experience, encourage customers to choose self-service on digital channels, and reduce costs linked to paper-based processes: Worked with ATOS and Optimizely to make changes to UX and UI and test the experiences among its users. • Navigation menu improvements led to 715% increase in click-through rate to the Premium Bonds prize checker • 68% increase in customers clicking to top up their Premium Bonds account • 39% more customers chose digital journeys from the downloads and forms page • ‘Help articles’ led to 45% increase of site ‘helpfulness’ and choice of digital self-service options • Layout, design, and position changes led to over 70% increase in click-through rates to the app stores

Testimonial: “By evolving our company culture and using experimentation, we’ve increased customer satisfaction, lowered costs-to-serve and shifted users from paper to digital. In just a few months our WebOps team has delivered outstanding improvements in website usability and discoverability. These improvements are coming to market eight times faster, delivered in two weeks, down from 16 weeks, and results in savings of over £750,000 a year.” Ben Murphy, Director of Digital & Innovation, ATOS Company information and contact details 37 Website link: https://www.optimizely.com/ ● Phone: 1 800 252 9480 (US) +44 (0)203 6956190 (UK) +61 (02) 8379 0542 (Australia) +49 (0)221 828 297 24 (Germany) +34 (0)911 982 964 (Spain) +31 (0)20 26 100 60 (The Netherlands) ● Headquarters: 631 Howard Street, Suite 100, San Francisco, CA 94105 ● Other offices: 119 Fifth Avenue - 7th Floor, New York, NY 10003 3300 N Interstate Hwy 35, 7th Floor, Austin, TX 78705 1st Floor, 10 Bloomsbury Way, London WC1A 2SL Nes 76, 1012 KE Amsterdam Christophstrasse 15-17, 50670 Cologne Salvatorplatz 3, 80333 Munich 333 George St., Level 13, Sydney, NSW 2000 The company hosts the Outperform Awards and Optie Awards. Founders: Dan Siroker and Pete Koomen 38

Oracle Maxymiser: User Research, Testing, Personalisation, and Data Management

Oracle’s Maxymiser is part of its marketing cloud that allows you to conduct split tests and personalisation campaigns. You can deploy cross-device campaigns, manage customer data, and analyse performance extensively.

What features does Maxymiser have? 1. Test all your hypothesis and let their results drive your strategies: Use heatmaps by Oracle Infinity to find out how your users are interacting with your webpages, and then run A/B and multivariate tests across various pages and customise them for the journeys of different segments of customers. You can deploy multiple tests at the same time.

Source: Oracle.com Tutorials

2. Link all your customer data for an accurate picture of your customers: You can sync your existing data, data in third-party tools, session data from Maxymiser, and/or data from Oracle Data Management Platform to get a unified view of your customers. This data will feed into creation of customer segments and deeper targeting that are most essential in personalisation activities. It also helps you identify existing and new conversion opportunities across the transaction funnel. Maxymiser can be integrated with your systems with just a single line of code. 3. Understand your users and personalise their experience on your site: By assessing all available user and session data, you can create profiles—for individuals as well as segments—and understand 39 general market trends, as well as user intent, behaviour, and engagement with your website/app. This allows you to create messaging and product/content recommendations relevant to each user/ user group and help reduce exit and bounce rate and cart abandonment and increase engagement and conversions. 4. Let AI power your personalisation efforts: The use of machine learning algorithms ensures that personalisation campaigns are constantly enhanced with fresh data, perspectives, and increasingly accurate understanding of users. The AI can predict user behaviours based on previous and real- time data, which allows it to deliver the right messages and recommendations at a faster pace. 5. Enhance personalisation efforts for mobile apps as well: Maxymiser allows you to test and launch personalisation campaigns for apps, and smartphone and tablets too. With accelerated campaign deployment and real-time visual editing capabilities, ensure that mobile users get the experience they expect at an expedited pace. You also don’t need to wait for app store approvals and resubmissions.

Source: Oracle.com Tutorials

What will this platform cost you? Please contact the company for information about packages and pricing.

Maxymiser case studies Client: National Express Industry: Transport Products used: Oracle Marketing Cloud, Oracle Maxymiser Goals and results: • Increase in app engagement: 22% more engagement achieved on app page compared with website through a redesign of the app page • Increase in ancillary sales: Uplift achieved in ancillary sales and average order value through redesign of the ancillary product page • New ideas on webpages: Customer testimonials on landing page increased sales orders from the page Testimonial: 40 “Working with Oracle Maxymiser feels like an extension of the team. They understand our business and the expectations our customers have for the service we provide. Strategically, the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side, helping us to run complex tests in a risk-free way. I have always been really impressed with the Oracle Maxymiser product roadmap and the speed of development. The in-house capabilities this toolset provides set the benchmark. Through the visual campaign builder our development team is able to run endless tests and optimisations with absolutely no internal resources limitation.” Ashley Howe, Analytics and Optimization Manager, National Express

Client: Debenhams Industry: Retail Products used: Oracle Marketing Cloud, Oracle Maxymiser Cloud Service Goals and Results: • Gain the ability to test different customer experience scenarios: More than 100 tests on customer experiences done by standardising test processes with Oracle Maxymiser Cloud Service; more understanding gained on which experience is right for the company’s customer base to increase engagement and loyalty; ability to offer precise recommendations to lines of business on online shopping process changes gained through A/B and multivariate tests • Maximise online sales: Increased average order size after testing out a different sequence of available products, especially in fashion; with better campaign impact on customer experience, online sales revenue increased by 3%; revenue spikes achieved during peak season such as Black Friday through strategies such as seasonal pop-ups and offers • Increased mobile device conversion: Achieved double-digit increase in mobile conversion rates by prioritising mobile experiences in campaigns

Testimonial: “Oracle Maxymiser enabled us to test and learn various experiences at different points of the on-site journey. Based on A/B test results, we have added 3% to our digital revenue. We will leverage Oracle Maxymiser’s capabilities in the near future so that we can address our customers with more personalisation.” Todd Coughlan, Multivariate Testing and Personalization Manager, Debenhams

Company information and contact details ●Website link: https://www.oracle.com/in/marketingcloud/products/testing-and-optimization/ ● Email: [email protected] (UK, Ireland) [email protected] (Australia) [email protected] (India) [email protected] (France) [email protected] (Germany) [email protected] (Singapore) [email protected] (China) [email protected] (Latin America) [email protected] (Switzerland) [email protected] (Denmark) 41 [email protected] (Austria) [email protected] (Hungary, Malta, Poland, Slovenia, Estonia, Czech Republic, Greece, Romania, Turkey, Bosnia and Herzegovina, Slovakia) [email protected] (Hong Kong and Macau) [email protected] (Malaysia, Brunei) [email protected] (Russia, Mongolia, Kazakhstan) [email protected] (Ukraine) [email protected] (Belgium, Luxembourg) [email protected] (Latvia) [email protected] (The Netherlands) [email protected] (Portugal) [email protected] (Spain) [email protected] (Finland) [email protected] (Italy) [email protected] (Lithuania) [email protected] (Norway) [email protected] (Sweden) [email protected] (Bahrain, Lebanon, Egypt, Oman, Gulf states, Qatar, Iraq, Saudi Arabia, Jordan, UAE, Kuwait, Yemen, all of Africa) ● Phone: +1 800 672 2531 (Global toll-free); +1 650 506 7000 (Global general enquiries) +1 800 392 2999 (US General enquiries); +1 800 633 0738 (US Sales); +1 800 223 1711 (US support) +1 800 668 8921 (Canada support) +44 207 5626 827 (UK) 1300 366 386 (Australia online sales); 1800 787 901 and +61 2 9491 2850 (Australia sales support); +61 2 8817 7600 and +61 132 370 (Australia support) +91 80 67862950 (India); 000 800 100 7789 (Tata toll-free) +33 (0) 15 7608309 (France) 0180 2 672253 (Germany) +65 6436 1000 (Singapore) 400 699 8888 (China) 0120 155 096 (Japan toll-free) +212 522 977 308 (all of Africa) +27 11 319 4022 (South Africa) +31 30 669 8202 (The Netherlands) +322 719 1332 (Belgium) +34 91 6036188 (Spain) +35 121 423 5180 (Portugal) +35 22 700 0605 (Luxembourg) +353 1 803 1162 (Ireland) 42 +358 9 5494 1006 (Finland) +370 (5) 204 75 17 (Lithuania) +371 67 046 090 (Latvia) +372 6287 700 (Estonia) +380 44 498 4277 (Ukraine) +39 022 49 59 355 (Italy) +41 22 556 26 27 (Switzerland) +43 1 33777 0 (Austria) +45 44 808077 (Denmark) +46 85 877 8022 (Sweden) +47 738 42111 (Norway) +52 55 9178 3146 (Mexico) +54 11 5299 6535 (Argentina) +55 11 5189 3137 (Brazil) +603 2299 3600 (Malaysia); 1800 801 837 (Malaysia toll-free) +7 (495) 641 1439 (Russia, Mongolia, Kazakhstan) +966 112739210 (Saudi Arabia) +971 4 390 9010 (Oman, Gulf states, Iraq, UAE, Kuwait, Yemen) +973 1 7512551 (Bahrain) +974 4 4462718 (Qatar) 0508 555 215 (New Zealand toll-free); +64 800 991 814 (New Zealand sales support) 800 901039, +852 3655 7400 (Hong Kong) ●Achievements/Awards: Recognised as a ‘Niche Player’ in Gartner’s 2019 Magic Quadrant for Personalization Engines 43

Qubit: Experimentation and AI-driven Personalisation for e-commerce

Qubit is a personalisation engine specifically for retail, travel and online gaming brands. The company has 3 products; Qubit Start, Qubit Grow and Qubit Pro representing a product stairway of increasing capability as customers build their personalisation strategy. Qubit Start is the entry-level product where most begin their personalisation ‘journey’ and brings together product recommendations, personalised content and product badging. As the capability to do more advanced personalisation increases, Qubit Grow is used as the next step, bringing in more dataset and functionality to take strategies to the next level. Once personalisation is fully ingrained in an organisation, Qubit Pro comes into play, enabling collaboration across merchandising, marketing, data science, IT, and optimisation teams.

What features does Qubit have? 1. Run and assess A/B tests for effective personalisation: Create variants of your landing pages for experimentation with a visual drag-and-drop editor. Create and test pages for underperforming visitor segments and improve their engagement with your brand. The testing tool by Qubit has command line interface, server-side capabilities, and native integration with node package manager. It uses a Bayesian statistics tool to measure the impact of the experiments and eliminate the possibility of false positives.

Source: Qubit 2. Add personalisation modules that work: Add personalised features such as social proof, product 44 recommendation, surveys, and cart abandonment recovery. Use surveys and forms to seek feedback from users for more in-depth understanding of user issues or wants on your website. With the powerful and high-performing machine learning algorithms, each datapoint collected is put to use in your personalisation efforts. Get special Peak Season Personalisation solution that can handle the traffic and transactions of peak shopping seasons such as Black Friday very well. Evaluate visitor behaviour and usage data on the site as well as app and deliver relevant messages, such as welcome for a new visitor, first-order coupon, recommendations for repeat customers based on past purchase history, etc. You can access the Qubit data and personalisation with a simple API token. 3. Segment your customers right for best results: Create user segments with advanced filters and conditions to ensure that the right kind of messaging reaches the right kind of audience. These segments auto-update in case the customer behaviour or data changes in any way. Use Visitor Pulse surveys to let customers tell you more accurately what segment they are best suited in. 4. Personalise across channels for a unified customer journey: Qubit is an open platform with which you can deliver personalised messaging, recommendations, offers, or content for different channels—web, mobile, emails in-store, ad servers, or call centres—on which users interact with your brand. 5. Get in-depth insights and put your data to use: Get in-depth user data—both quantitative and qualitative—through Qubit’s robust scripts and SDKs and use the insights gained from them to optimise personalisation activities. You can also link third-party marketing tools or import historical data available with you. Compare the results of your personalisation efforts against key metrics such as revenue per visitor (RPV) and revenue per converter, and against success indicators such as email subscription, basket addition, content view, etc.

Source: Qubit

6. Enjoy smooth running on the technical side: With low latency and real-time data-gathering, the tool will give you results as quickly as you need it. It is an open platform, and therefore your data can be streamed directly into it from your servers. The software is built to handle large-scale data and simultaneous personalisation and testing activities. Real-time processing and actioning are enhanced with simple structured data for events and in-depth validation according to pioneering industry schemas. Integrations: 45 Google Cloud Platform, Salesforce Commerce Cloud, SAP, Shopify Plus, Magento, Contentsquare, Looker, MuleSoft, Algolia, Salesforce Marketing Cloud, Tableau, Qlik, and Google Analytics 360 among others.

What will this platform cost you? The table below shows you what features each package offered by Qubit contains. To know the cost of these packages, contact Qubit directly.

Qubit Plans

Features Start Grow Pro Personalised content % % % Product recommendations % 1:1 1:1 Product badging % Affinity-driven Affinity-driven Decision engine % % % Import recommendations X % % Custom affinity models X X % A/B testing % % % Web placements % % % Audiences % % % Targeting X % % Smart reporting % % % Customer and behavioural data query X X % Data science workbench X X % Customer data management % % % CDP integration X % % Marketing cloud integrations X X % Optimisation for technical teams X X % Developer toolkit X X % Direct access to personalisation APIs X X % Secure lookup APIs X X %

Qubit case studies Client: River Island Industry: Fashion, e-commerce Product used: Qubit Pro Goals and results: • Urgency messaging for the PDP: 6.2% increase in revenue per visitor (RPV) • Trending badging on the PDP: 1.5% increase in RPV • Informing cart-abandoning visitors about the risk of missing out: 5.6% increase in RPV, 7.3% increase in conversion rate, and 9.8% rise in click-through rate • Location-based popular carousel: 1.1% increase in RPV Testimonial: 46 “Personalisation is all about curating experiences around the individual. As a retailer, it’s not just about shipping products, it’s about building relevant relationships with each person no matter the channel. Qubit is a key technology for us to understand, segment and personalise the visitor journey to millions of customers.” Tim MacIvor, Head of Customer Experience, River Island

“The entire River Island team understands the power of personalisation and how that can impact revenue growth. Qubit’s role in that is essential, it’s the platform we use to ensure relevancy at every customer touchpoint. Be it the marketing, digital, IT, app, CRM or merchandising team, everyone is part of delivering personalised experiences.” Louise Griffiths, Digital Optimization Manager, River Island

Client: Jacadi Industry: Fashion, e-commerce Products used: Qubit Start Goals and results: • Product recommendations on the PDP: 3.6% uplift in conversion rate, 1.8% uplift in RPV • Social proof to boost average order values: 3.6% uplift in conversion rate, 7% uplift in RPV • Low stock pointer to avoid disappointed customers: 4.5% uplift in conversion rate, 6.6% uplift in RPV

Testimonial: Jacadi sought a partner that was well established in the retail and fashion business. In a short space of time, Qubit has proven its ability. We’re already demonstrating to the rest of the business the impact personalisation can have on the bottom line. With a 5x return on investment already, we’re excited to push the boundaries of the technology even further. Delphine Audibert, Digital Director

Company information and contact details Website link: https://www.qubit.com/ Email: [email protected]; [email protected] Online form: https://www.qubit.com/contact/ Phone: +44 (0)203 551 3990 (London, Sales & Enquiries); +44 (0) 203 328 0799 (London customer support) +33 (0)1 73 06 20 42 (Paris, Sales & Enquiries) Headquarters: 35 King Street, London, WC2E 8JG, UK Offices: 17 W. 20th Street, Fl 4 New York, NY 10011 77 Geary Street, Fl 5 San Francisco, CA 94108 17-21 Rue Saint-Fiacre 75002, Paris Achievements/Awards: ‘Best E-commerce Experience’ at Glossy Awards Europe 2019, alongside Clinique Recognised as a ‘Visionary’ in the Gartner 2019 Magic Quadrant for Personalization Engines 47

Symplify: Omnichannel Communication and Conversion Suites

Symplify is the rebranded face of SiteGainer, after SiteGainer was acquired by Symplify Technologies in November 2019. Symplify has 2 product suites: Communication and Conversion (which is where SiteGainer has been amalgamated into). The Communication suite is a customer lifecycle management tool and gives you access to 8 communication channels. The Conversion suite has real-time A/B testing, user research, and conversion analytics.

What features does Symplify have? 1. Experiment with your webpages: You can conduct A/B tests on a variety of page elements, such as headlines, content, layout, buttons, colours, CTAs, banners, contact detail display, images, countdowns, animations, functionality, pricing, hover effects, steps in checkout, header and footer content, recommendations, testimonials and reviews, trust, branding, payment methods, mobile layout, font and sizes, among others.

Source: Symplify

2. Conduct user research with ease: With heatmaps, clickmaps, touchmaps, and scrollmaps offered by the platform, you can see what problems your users find on your site, what they are attracted by, what areas they pay no attention to, where they click, how far down a page they scroll, etc. You can select which user segments you want to collect data from, choose how long you want the data to be collected, and then wait for analytics to show you comprehensive and visual reports. This will help you identify issues and proactively fix them. 3. Personalise your website for your visitors to drive engagement: You can personalise all kinds of page elements using Symplify Conversion suite—what you need to do is define audience segments 48 to help categorise the users you would be targeting, create different pages or page elements for each segment or group of users, conduct experiments to find out what elements/page designs work and what don’t, and then deploy the personalised pages. Each page will be shown only to the segment that particular version is meant for. 4. Create and test pop-ups and surveys to improve conversions: The tool has pop-up and survey templates that can be launched directly on your website without needing the visitors to leave the site. Pop-ups and surveys will help users interact more with the website and will help you get direct feedback from them. You can also create your own designs from scratch using HTML codes. Both pop-ups and surveys can also be tested and personalised for different visitor groups. The data on user interaction with these pop-ups and surveys, test results, and analytics can be accessed from the dashboard. 5. Communicate with your users easily: The Symplify Communication suite allows you to interact with your users through 8 channels: email, SMS, web push notifications, app push notifications, print media articles, social media, voice communication, and dynamic webpages. All of these can be managed from a single editor, making the whole process hassle-free. 6. Manage customer lifecycles conveniently: You can create user journeys with a drag-and-drop editor. You can assign any event as a trigger, automatically optimise the journeys as data changes, switch channels seamlessly, and react to alternative outcomes. You can import historical data into the suite and combine it with real-time data gathering and analysis to form robust and precise segments. These user groups can be created and modified as per your needs with the help of a custom audience builder. The segmentation can be applied with one click across all channels. You can get a 360°view of your customers to help you understand your users and their needs better.

Source: Symplify

Updates coming soon: • Improved Stats Reporting • Ideation Interface • Funnels • Pop-up Engine 2.0 • Polling Engine 2.0 • Stats Engine Integrations: 49 Symplify is platform-agnostic and supports custom integrations with any third-party tool in Enterprise- level plans. Out-of-the-box integrations include Google Analytics and Effective Experiments.

What will this platform cost you? Given in the table below are the plans Symplify offers. For pricing, contact the company.

Symplify Plans

Features Startup Business Enterprise A/B testing % % % Split testing % % % Personalisation % % % Code and Visual editor % % % Quality assurance preview % % % Audience criteria Over 40 Over 40 Over 40 Dynamic website support % % % Heatmaps % % % Hands-free Google Analytics integration % % % Multivariate testing X % % Custom audiences X % % Cross-domain tracking X % % Behavioural targeting X % % Data layer integration X X % Custom APIs X X % Support Standard Premium Customer Premium+ Customer and and Web Dev Web Dev support support Customised CRO support

Symplify testimonials Clients of this tool include Klarna, If…, NA-KD, LeoVegas, Bonnier, Adlibris, ICA, CDON.com, SATS, Aftonbladet, Mr. Green, and Babyshop.com. “My first wow moment was when I saw the impact A/B testing had on our figures and business growth. A couple of tests later we could actually measure and see the great payoff from the A/B tests. It is an amazing way to increase your online revenue. This is a must for everyone that wants to grow their online business for real.” Jonatan Johansson, Growth Manager and CRO-specialist, NA-KD.com

“Together with Symplify Conversion we’ve managed to have a steady flow of tests every month. This was always our goal, but we’ve seen a bigger amount of winning tests than we could have hoped for. (...) The success management team at Symplify Conversion was of huge help in the acceleration of our test programme.” Pelle Bergqvist, Head of Design, CDON “Symplify Conversion is a great tool for sites who depend on A/B testing to learn how to improve 50 their products. If you as I work in an online organisation where you want to experiment and also need to prioritise how to spend development resources their support offering where they help you set up the experiments you want is great.” Knut Sorli, Careerbuilder

“We needed a scalable conversion rate optimisation tool which came with a close relation to the developers in terms of new integrations and features to fit the needs of our clients. Symplify Conversion was the perfect choice for us, and they’re simply the best in the industry.” Rasmus Christensen, Iprospect

Company information and contact details Website link: https://www.symplify.com/ Phone: +46 8 505 721 00 (Stockholm) +45 31 21 02 02 (Copenhagen) +1 514 390 1260(Montreal) Headquarters: 55 Drottninggatan, Stockholm, 111 21, Sweden Other offices: 5 Skudehavnsvej Nordhavn, Kobenhavn, 2150, Denmark o 430 Rue Sainte-Helene H2Y2K7, Montreal, QC H2Y 2K7, Canada 75 Mody Rd Unit 706, 7/F., South Seas Centre, Tower 2, Tsim Sha Tsui East, Hong Kong 98 Triq il-Kappillan Magri, Il-Mellieha, 15, Malta Founded: 2000 51

VWO: Experience Optimisation and Growth

The VWO Experience Optimization and Growth Platform has capabilities for webpage testing, insights, full-stack feature management, visitor engagement, and growth management. You can purchase each capability separately or buy them in combinations to make the most of the data and intelligence you’re gathering. The software can cater to small businesses as well as enterprises. The company also offers CRO services.

What features does VWO have? 1. Deploy widgets for better conversions: Widgets such as pop-ups and banners with discount coupons at exit and welcome mats with special offers have been proven as conversion optimisers. The VWO widget template library gives you access to a variety of widgets you can deploy on your site/app, without any code. They can be modified and customised as per your needs using the VWO Visual Editor. They can be deployed based on user attributes and on-page behaviour and targeted and personalised based on audience segments. 2. Conduct user research: With heatmaps, scrollmaps, clickmaps, and session recordings, you can see how visitors interact with your webpages and forms. You can see what they’re looking at on a page/form, where their mouse is moving, how much of a page they’re scrolling down to, where they are clicking, how much of a form they’re filling, at what point of a form users experienced frustration or hesitation, etc. This helps you understand what page elements the visitors find interesting and what they are not attracted to. Couple this with insights from tests to create strategies that actually work for your business.

Source: VWO 3. Create and run tests easily: Create A/B tests, Multivariate tests, and Split URL tests across devices 52 and domains. The visual editor allows you to create and modify pages and page elements without needing the help of developers. At the same time, you can make advanced code changes in HTML, CSS, or JavaScript using the advanced code editor. You also get to undo your changes as many times as necessary, and preview and QA the tests on different browsers and devices before launching them. Some features unique to VWO are: a. With VWO Full Stack, you can conduct enterprise-grade server-side tests, complex tests involving algorithms and recommendation engines, and experiments on multiple channels such as native apps, IoT devices, and beacons as well. b. The server-side tests give zero flickering and negligible latency with the VWO Asynchronous Smartcode. c. For multivariate tests, you don’t even have to manually create multiple pages with different combinations of elements that you want to test out: the tool will automatically create multiple versions of the page for you to compare and decide. You can even conduct multiple tests on the same page simultaneously, and schedule tests and campaigns in advance. 4. Customise your tests: Add pre-defined hypotheses to the tests to set expectations and compare the results of the tests against them. You can add goals—specific to your campaign or one of your existing conversion goals—to validate the test results against. Run numerous tests simultaneously and define how much traffic you want each of them to be assigned with. For multivariate tests, the tool will prioritise the winning combinations and drive more traffic towards it automatically. You can also link users’ on-page behaviours and audience segments to the tests to decide what types of users get to see what variations. Smart Notifications will alert you to notable results, insights, and recommendations for the tests. Use the built-in Duration Calculator to determine how long you should run the tests to reach results aligned with the goals you have set. 5. Get insightful reports on your tests: VWO uses Frequentist testing methodology with Sidak correction for multivariates, which ensures that winning combinations are found with minimum false positives and error margin. The A/B and split tests run on Bayesian statistics. Advanced reporting capabilities of SmartStats allow you to see how the tests are performing, the conversion rate differences in each variation, and the range in which your conversion rate lies, all without waiting to reach statistical significance. You can track numerous metrics to determine what impact the tests are having on the entire funnel and generate the reports necessary for all kinds of data analysis that can be done both online and offline through downloadable reports. For multivariate tests, you can see detailed performance and conversion rate differences for all combinations and element changes. It gives you intelligent insights based on your business needs. 6. Customise your A/B test reports with the new dashboard: The A/B testing report interface was recently overhauled, and now you can customise the report dashboard as you need. The features added include: a. Filters: This is available at the top of the report. Filter by date range or a visitor segment, and all the goals, graphs, and compared goals will be filtered. b. Notifications: Get notifications of the errors with a variation or goal tracking and about a winner or a smart decision in tests. c. Stats table: The Stats table now shows the median value for the expected conversion rate, expected revenue per visitor, improvement, and expected revenue per conversion. d. Graphs: A completely new graph—Probability Density—now shows the different probabilities of conversion rates for all variations of the test. This graph will help visualise the 99-percentile range of the conversion rate and compare how close or far apart your variations are. 53 e. Compare goals: You can now compare test performance for multiple goals in a single view. You can add up to 5 goals in one view.

Source: VWO

7. Get insights on your website: VWO Insights is an in-depth analytics dashboard. Funnels allow you to see where in their journey visitors are leaving your website. Once you know where the conversion leakage is occurring, watch audience interactions through heatmaps and session recordings to figure out why the drop-offs are happening. You can also add on-page survey and form widgets to seek direct feedback from users. All your testing data and reports are also stored on VWO Insights. 8. Segment your users and target them with the right tests and personalisations: User segments allow you to separate your site visitors into groups that you can target with specific messaging or custom pages. You can either create your own audience segments or use VWO’s 20 pre-defined ones. You can create and link multiple segments together. For example, you could have segments by location, browser type, language, users arriving on your page through ad campaigns or other referring sites, those who are new to your site or are returning for the second, third or nth time, the amount of time they spend on your site, etc. Now you can create complex segments for targeted messaging by combining visitor segments that come to your site from the UK via an ad campaign for a specific product, spend 1 minute on your site, and are showing the intent to exit. 9. Reach out to your users offline beyond email marketing: With VWO Engage (earlier known as 54 PushCrew, you can use nudge marketing strategies to drive engagement and build a relationship beyond the webpage with your users. Engage includes web push notifications and Facebook Messenger. You can create the push notifications in just a few steps. Facebook Messenger allows you to connect with customers at a personal level, which allows you to run personalised campaigns for cart abandonment, browse abandonment, offers and discounts, new product showcasing, retargeting, and customer retention, all without spending big on advertisements. 10. Uncover usability issues and learn how to fix them: You can connect with your users and the VWO expert community to get usability reviews and tips on how to improve your conversions through persuasive and engaging design, interface, and user experience. 11. Use linked tools to record your ideas and learnings: VWO Plan is a centralised storehouse of all your data, insights, notes, ideas, and comments that can be accessed by all authorised users and allows you to effectively manage your experimentation roadmap. The VWO Chrome Plugin extension allows you to download heatmaps and add your notes about any test, recordings, or reports to the common repository. This will allow your team to collaborate and access everything about the platform and analytics. All important learnings and results of tests can be recorded through the VWO Program Management Capability. The Kanban board gives you an overview of your hypotheses and testing pipeline, completed and upcoming tests, and test opportunities. 12. Capture entire journeys & not just isolated sessions: A new feature, VWO Visitor Profiles empower revenue teams to stitch multiple sessions of a user together for a holistic dive into the user’s journey with your digital properties. These sessions are available as a part of Session Recordings under VWO Insights. Visitor Profiles have multiple use cases—customer support teams can look into a disgruntled customer’s journey, sales representatives can look at a high value lead’s trail on your domain, etc. 13. Better conversions for time-sensitive events: With VWO releasing Multi Armed Bandit (MAB), e-tailers who do not have the luxury to wait for statistical significance and want to maximise conversions now have an instrument to do so. MAB allocates traffic dynamically to variations tending to draw higher conversions so that businesses can sacrifice test result purity in favour of better conversions for a short-term window. A good example of this scenario is when a mobile brand runs a launch flash sale for three days for their next handset: the objective of their marketing team is to maximise conversions in this short window and not gun for statistical significance.

Integrations: Google Analytics, Google Tag Manager, WordPress, Drupal, BigCommerce, Magento, Shopify, Joomla, ComScore, Clicktale, Tealium, Kissmetrics, Mixpanel, Heap, CallTrackingMetrics, Clicky, Clearbit, and DemandBase.

What will this platform cost you? There is a free trial for 30 days for Testing, Insights, Plan, and Engage packages. VWO Plan is included in each package. For advanced requirements, contact the company for a custom quote. The packages of different parts of this experience optimisation suite are given in the tables below:

VWO Testing Plans

Features VWO Testing: Growth VWO Testing: Pro VWO Testing: Enterprise Cost per month US$199 to US$354 Contact sales Contact sales Visitors per month 10,000 to 50,000 More than 50,000/ Unlimited Unlimited Features VWO Testing: Growth VWO Testing: Pro VWO Testing: Enterprise 55 A/B testing % % % Split testing % % % Mobile website testing % % % Visual editor % % % Code editor % % % Customisable widgets X X % Report customisation % % % Intuitive reporting % % % Preview mode % % % Traffic allocation % % % Multivariate testing X % % Campaign JavaScript X % % Download detailed report X X % Multi-browser QA X % % Manual activation X X % Mutually exclusive groups X X % Campaign scheduling X X % Self-hosting X X % Cross-domain testing X % % Segmentation and Targeting Basic report segmentation X % % Targeting Segment gallery Basic Advanced Saved segments X % % Geotargeting X % % Cookie-based targeting X % % Custom JavaScript targeting X % % Custom dimension X X 50 Behavioural targeting X X % IP-based targeting X X % Advanced segment logic X X % VWO Plan Observations and snapshot % % % Observation plugin % % % Hypothesis % % % Hypothesis prioritisation + Kanban Standard Standard Standard + Custom Ideafactory % % % Account Administration and Support Users Unlimited Unlimited Unlimited Subaccounts 1 3 5 Integrations Standard Standard Standard + Custom API Access X X % Single sign-on X X % GDPR compliance % % % Support availability 24x5 24x5 24x7 Features VWO Testing: Growth VWO Testing: Pro VWO Testing: Enterprise 56 First response time 8 hours 6 hours 4 hours Support Email, In-product chat Email, In-product chat, Email, In-product chat, Phone Phone, Dedicated Account Manager, Onboarding and training

VWO Testing Plans

Features VWO Insights: Growth VWO Insights: Pro VWO Insights: Enterprise Cost per month US$169 to US$310 Contact sales Contact sales Visitors per month 10,000 to 50,000 More than 50,000/ Unlimited Unlimited Funnels No. of running funnels 5 10 20 Basic funnel reporting % % % Funnel drop-off report X % % Advanced funnel filtering X % % Heatmaps Heatmap % % % Clickmap % % % Cross-device heatmaps and clickmaps % % % Observations % % % Heatmap comparison % % % Heatmap sharing % % % Scrollmap X % % ClickArea X X % Element list X X % Download of maps X % % Browsable heatmap X % % Observations with automatic screenshot % % % Test variation heatmap % % % Advanced heatmap filtering X % % Heatmap views X % % Visitor Recordings Page and session-level recordings % % % Sharing of recordings % % % Cross-device recordings % % % Download of recordings X % % Session filters X % % Advanced recording filters X % % Test variation recording X % % Saved recordings 100 250 1000 Observations with recording snapshot % % % Recording views X % % Form Analysis No. of active forms 5 20 50 Features VWO Insights: Growth VWO Insights: Pro VWO Insights: Enterprise 57 Conversion funnel report % % % Time report X % % Hesitation report X % % Refill report X % % Ignore report X % % Dropoff report % % % Targeted forms % % % Surveys No. of survey responses As per MAU As per MAU As per MAU No. of active surveys 2 7 15 Basic layouts % % % Question types % % % Basic triggers % % % Multi-question survey % % % Question bank % % % Support for multiple languages % % % Basic themes % % % Exit intent X % % On-scroll trigger X % % Customise welcome/thank you X % % Survey logic X X % Custom styling X % % Custom triggers X X % Variation survey X % % White-labelling X X % Survey analysis with recordings X X % NPS (Net Promoter Score) X % % Basic targeting % % % Export CSV X % % Segmentation and Targeting Report segmentation Segment gallery Basic Advanced Targeting X % % Saved segments X % % Geotargeting X % % Custom JavaScript X % % Custom dimension X X 50 Behavioural analysis X X % Cookie-based targeting X % % IP-based targeting X X % Advanced segment logic X X % VWO Plan Observations and snapshot % % % Observation plugin % % % Hypothesis % % % Features VWO Insights: Growth VWO Insights: Pro VWO Insights: Enterprise 58 Hypothesis prioritisation + Kanban Standard Standard Standard + Custom Ideafactory % % % Account Administration and Support Users Unlimited Unlimited Unlimited Subaccounts 1 3 5 Integrations Standard Standard Standard + Custom API Access X X % Data retention 1 month 2 months 3 months Business Goals 20 50 75 Single sign-on X X % GDPR compliance % % % Support availability 24x5 24x5 24x7 First response time 8 hours 6 hours 4 hours Support Email, In-product chat Email, In-product chat, Email, In-product chat, Phone Phone, Dedicated Account Manager, Onboarding and training

VWO Engage Plans

Features VWO Engage: Growth VWO Engage: Pro VWO Engage: Enterprise Cost per month US$99 to US$252 Contact sales Contact sales Visitors per month 10,000 to 50,000 More than 50,000/ Unlimited Unlimited Push Notifications Send unlimited notifications % % % Desktop + Mobile % % % HTTP + HTTPS support % % % Property-based segmentation % % % Schedule notifications X % % RSS-to-PUSH X % % One-click subscribe % % % Custom branding X % % Import and export data X % % Event-based segmentation X % % Personalisation X X % Custom dimension X X % Custom sub-domain X % % Double CTA buttons X % % Rich notifications X % % Cart abandonment campaign X X % Triggered campaigns X X % Welcome drip campaigns X X % A/B testing X X % Send at optimal time X X % Facebook messenger notifications % % % Features VWO Engage: Growth VWO Engage: Pro VWO Engage: Enterprise 59 Account Administration and Support Users Unlimited Unlimited Unlimited Subaccounts 1 3 5 Integrations Standard Standard Standard + Custom API Access X X % Single sign-on X X % GDPR compliance % % % Support availability 24x5 24x5 24x7 First response time 8 hours 6 hours 4 hours Support Email, In-product chat Email, In-product chat, Email, In-product chat, Phone Phone, Dedicated Account Manager, Onboarding and training

Other VWO Plans

VWO Full Stack VWO Conversion VWO Conversion VWO Experience VWO Experience Optimisation Optimisation Optimisation Optimisation Essentials Essentials: Pro Essentials Essentials: Pro (Testing, Insight, (Testing, Insight, and Enterprise Plan): Growth Engage, Plan): Growth

Cost per month Starting US$1,999 US$368 to US$664 Custom US$467 to US$916 Custom Visitors per month NA 10,000 to 50,000 More than 50,000 10,000 to 50,000 More than 50,000 to unlimited to unlimited

VWO case studies Client: Ubisoft Industry: Gaming Product: Structured Conversion Rate Optimization, A/B Testing, VWO Platform, and VWO Services Goals and Results: • Improvement in lead generation and conversions on the ‘Buy Now’ page: Visitor data was collected using heatmaps, scrollmaps, clickmaps and surveys. The data was analysed to build a strong hypothesis for testing. The hypothesis was to reduce the up and down scroll and simplify the entire buying process. After data collation, the VWO Services team suggested a complete design overhaul for For Honor’s ‘Buy Now’ page and constructed an A/B test based on the new design, using VWO. The test was run during the holiday season (October-December 2017), when the traffic was 60% higher than the usual. Comparison of the test data between the old and the new layouts on the VWO platform demonstrated that the redesigned version increased the lead generation rate by 12% (from 38% to 50% conversions).

Testimonial: “We ran a series of A/B tests based on the data we gathered by using Heatmaps, Scrollmaps and Surveys available on the VWO Platform. It helped us to identify key elements on our websites that needed a deeper look.” Jenny Hughes, Digital Marketing, Ubisoft Client: Best Choice Products (BCP) 60 Industry: e-commerce Product: A/B Testing and VWO Platform Goals and Results: • Improving conversions with Search Bar A/B Testing: On assessing data, BCP found that of the 50% mobile traffic they were getting, users who looked for products using the search icon in the header were converting 60% higher than others. They hypothesised that making the search bar more visible would improve user penetration into the website and drive conversions up. A larger and more central search bar was tested for mobile users for 1 week. In that short timeframe, the variation demonstrated a conversion uplift of 30% and a revenue increase of 0.1%.

Testimonials: “We are constantly iterating our designs in tandem with user insights. Earlier we weren’t checking how these releases were impacting our conversion rate, revenue, and other metrics beyond GA data. We were using a different tool that didn’t offer A/B Testing capabilities. We realised that we were collecting data, but weren’t acting on it. That’s how we started looking for an all-inclusive platform that provides A/B testing, heatmaps, scrollmaps, surveys—and we came across VWO.” Kelly Klopfer, UX Design Manager, Best Choice Products

“There’s so much one can do with A/B testing, the possibilities are endless! Experimentation has become the new go-to-market strategy for BCP. We generate ideas by looking at data from VWO & GA and explore design solutions. Then, we compare them with competitor designs and discuss them with the development and management team before moving forward with the campaign.” Alexandra Diaz, UX Designer, Best Choice Products

Company information and contact details Website link: https://vwo.com/ Email: [email protected] Online form: https://vwo.com/contact-us/ Phone: +1 415 349 0105 (Global) +1 844 822 8378 (Toll free, US) +44 800 088 5450 (Toll free, UK) Founded: 2009 Founder: Paras Chopra 61

Webtrends Optimize: In-depth Testing and Personalisation

Webtrends Optimize was one of the original CRO platforms in the market, allowing companies to achieve data-driven growth since 2000. The platform has grown significantly since then, and even more rapidly so since its acquisition and relocation to the UK in August 2018. The company offers a ‘self-service’ SaaS solution, a fully managed service, as well as flexible support and service packages, allowing you to build a tailor-made solution to support your specific business needs.

What features does Webtrends Optimize have? 1. Access advanced testing capabilities: With Webtrends Optimize, you can create A/B tests, split tests, and multivariate tests, and experiment on both client-side and server-side. You can also optimise for both desktop and mobile. 2. WYSIWYG Visual Editor to make test creation and modification simple: The Visual Editor allows you to create and edit pages without the need to understand coding. For developers, there is also an Advanced Editor that enables more sophisticated modifications with a guided process which allows for custom scripts. 3. Use CRO and personalisation tools to enhance customer experiences: The platform also helps you personalise your messaging for your customers and target the right user with the right message. You can use Webtrends Optimize to create additional marketing tools such as welcome messages & hello bars, exit intent overlays, personalised product recommendations, on-site retargeting, social proofing, urgency messaging such as stock availability figures and time limits, funnel optimisation, site search optimisation, form optimisation, and on-site surveys.

Source: Webtrends Optimize 4. Target the right kinds of users with powerful segmentation capabilities: Using the Visual Editor 62 you can simply ‘drag and drop’ parameters to create audience segments that you wish to target through your experiments, including by device, campaign, data layer attributes, cookies, on-site behaviour, and perhaps the most powerful geotargeting engine, allowing you to target all the way down to specific longitude and latitudes. 5. Get analytical overviews and detailed reports in one place: The intuitive dashboard allows you to centrally collate and manage all your testing and performance data and interrogate the results. You can track the progress of your experiments visually without getting lost in numbers. You can manage and assign tests, targets, segments, and locations, and manage data imports, exports, and host media assets on the CDN. The built-in reporting tool allows you to deep-dive into the performance of all captured metrics and discover the chance to beat control and statistical significance to help guide direction and conclusions. For multivariate tests, the tool has the added ability to understand which category of change drives the biggest impact. The non-binomial calculations (Average Order Value, Units per transaction, etc.) also come with a ‘Chance to Beat Control and Significance’ option, so you not only understand direction but validity too. The advanced statistical modelling ensures that the results achieved are accurate, faster, and use less traffic.

Source: Webtrends Optimize

6. Get access to a robust technology: The platform has web or server-side experimentation capabilities, mobile SDKs and REST APIs, and many third-party integrations. You will be able to run an unlimited number of tests, targets, projects, experiments, and there’s no limit on the number of users or goals. Webtrends Optimize constantly updates their offering with new features, enhancements and integrations. 7. Enjoy the benefits of a full-stack CRO platform: The distinguished model of an “all-inclusive” feature-set gives you access to all the standard testing and targeting solutions you would expect, as well as added CRO and personalisation value features. etc. all as standard. Any additional functionality is provided with no additional charges either within the contract period or at renewal, allowing you to budget effectively.

Integrations: Google Analytics, Adobe Analytics, AT Internet, SessionCam, Hotjar, Content Square, Clicktale, Mouseflow, RedEye, Qualtrics, Tealium, and Google Sheets. It also has connectors to bring data into the platform by CSV, JSON and XML, over File, API, FTP etc. 63 These allow connections with all major platforms, and the linking will usually be done by Webtrends Optimize themselves.

What will this platform cost you? An annual ‘self-service’ platform licence starts from as little as £2,057, scaling upwards based on your website traffic. For a fully managed service or the flexible support options, pricing is available on request. Included in all offerings, all clients will have access to the following features:

Features available in Webtrends Optimize

WYSIWYG visual editor & advanced code-based editor Unlimited self-service tests and experiments Unlimited personalisation campaigns Unlimited users Unlimited domains and sub-domains Unlimited segmentation Unlimited reports All tools & features Comprehensive interactive reporting dashboard Third party integrations Mobile SDKs, REST APIs, and data connectors Advanced social proof engine Online help and support portal

Webtrends Optimize Case Studies Clients of this tool include LNER, Microsoft, Virgin Trains, Qantas, Bupa, M&S, Kraken Data, VIP SKI, Greenlight, Black Tomato, Inflow, New Republique, GetTheLabel, My FitFix, and Starkey Headsets. Client: Virgin Wines Industry: Beverages Goals and Results: • Making it easy for returning customers to re-purchase an item: Severely complex A/B test done after integrating Virgin Wines database and getting all the customer information required. Experiment successfully delivered and increase noticed in returning customers.

Testimonial: “I am in no doubt that this was the most ambitious web personalisation piece we’ve ever worked on at Virgin Wines, but Webtrends Optimize and the developers on our side worked as a team to overcome the many complications and delivered a fantastic result.” Stuart Brown, Head of E-Commerce, Virgin Wines

Client: VIP SKI Industry: Travel Goals and Results: • Reduce the manual booking load on sales team by encouraging online bookings: Areas of resistance within the booking funnel were reviewed; baseline analysis was done and some alternative experiences were A/B tested; Exit intent light box allowing the visitor to request help 64 offline or continue with their booking was displayed after a period of inactivity. All this led to an uplift of 12% in online bookings in just 19 days.

Testimonial: “Though the test was relatively simple in itself, what was most impressive was the way in which the Webtrends Optimize team used their suite of tools and analysed the data to identify the key problem area so quickly.” Nici Hardy, Marketing Manager, VIP SKIs

Company information and contact details Website link: https://www.webtrends-optimize.com/ Online form: https://www.webtrends-optimize.com/about-us/contact- us/#demosandpricing Phone: 0333 444 5502 Office: Lawrence House, 45 High Street, Egham, Surrey. TW20 9DP Experimentation 65 and Personalisation Platforms in alphabetical order

66

Acquia Lift: Personalisation for Drupal

Acquia Lift is a product of Acquia, which is an open digital experience platform specifically for Drupal. Acquia Lift is a personalisation tool that allows you to perform A/B tests and run campaigns on multiple subsets of your website from one platform.

What features does Acquia Lift have? 1. Personalise your pages easily: The software comes with a visual editor and requires no coding or technical knowhow to use. Once customer segments (or profiles) are identified, you can target each segment with the customisation they require. For example, you can create different user experiences and journeys for business visitors, new users, returning users, users from specific countries, etc. Machine learning ensures that users get recommendations based on their interaction with the website.

Source: Acquia.com

2. Create and deploy personalisation campaigns: You can create campaigns for split tests, targeted personalisation, content recommendation, and mixed campaigns with 2 or more components. Running A/B tests on personalisation campaigns allows you to know what works and what does not, in real time. You can preview the pages and campaigns before they go live and deploy campaigns for multiple subdomains of your website without having to create separate accounts. 3. Find everything in one interface: Whether you’re developing campaigns or looking for data and reports, everything is on a single unified dashboard, making it easy for everyone in your teams. This can help you get a comprehensive view of your audience, conversion and engagement possibilities, and develop a coherent personalisation strategy. What will this platform cost you? 67 The cost of this software has not been divulged by the company. Contact them for a demo and more details.

What Acquia Lift users say Users of this platform include Wendy’s, Bayer, Johnson & Johnson, Workfront, BlueCross and BlueShield, Webster, Irving, nDash, RX Marketing Group, University of Virginia, uTest, Rice University, and North Carolina Central University. “We’re thrilled with the interest and growth of our platform [after we used Acquia]. It is really important to me and the team that our platform serves a need in the market and provides a delightful experience for our writers and customers so they keep coming back with new projects.” Michael Brown, CEO and Founder, nDash

“Acquia’s solutions are easy to integrate with our existing and future systems, and its open source cloud approach guarantees integrations with our robust analytics and data platform. With Acquia, we are masters of our own digital maturity and investments—Acquia’s unparalleled scalability and security mean that we can continue to focus on innovation.” Rogerio Quintela, Digital Channels, CRM & Loyalty Marketing Manager, GOL Airlines

Company information and contact details ● Website link: https://www.acquia.com/ ● Online form: https://www.acquia.com/about-us/contact ● Phone: +1 888 922 7842 (Boston) +44 1865 520 010 (UK) +91 20 7127 9046 (India) +61 2 8015 2576 (Australia) +1 647 953 4270 (Canada) ● Headquarters: 53 State Street, 10th Floor, Boston, MA 02109 ● Other offices: 135 E. 57th Street, New York, NY 10022 156 2nd St, San Francisco, CA 94105 1775 Tyson’s Blvd, McLean, VA 22102 600 Congress Ave, Austin, TX 78701 1120 NW Couch St. Suite 550, Portland, OR 97209 The White Building, Third Floor, 33 Kings Road, Reading RG1 3AR 111 George Street, Suite 201, Toronto ON M5A 2N4 310 Edward St, Brisbane City QLD 4000 2 Elizabeth Plaza, Level 10, North Sydney NSW 2060 7 rue Meyerbeer, 75009 Paris Erika-Mann-Str. 53, 80636 Munich 2-24-12 Shibuya, Shibuya-ku, WeWork Shibuya Scramble Square 39F, Shibuya-ku, Tokyo 150-6139 Cerebrum B3, Kalyani Nagar, 4th Floor, Office No. 4, Pune 411004, Maharashtra ●Achievements/Awards: 51st on the Forbes Cloud 100 (in the list for the fourth year in a row) 68 Identified as ‘Leader’ in 2019 Gartner Magic Quadrant for Web Content Management Named ‘Niche Player’ in the 2019 Gartner Magic Quadrant for Personalization Engines ● Founded: 2007 69

Bound: Website Personalisation and A/B Testing

Bound’s Personalization platform allows you to engage with users at a personal level, thereby increasing loyalty and conversions. Bound also offers professional services to develop, deploy, and analyse personalisation campaigns for you.

What features does Bound have?

Source: Bound360.com

1. Get a 360° view of your users: With 360 Persona Technology, Bound breaks down your users to segments with as many identifiable parameters as possible, the key attributes being demographic, firmographic, on-site behaviour, off-site intent, and custom fields from marketing automation platforms. This makes delivering customised content easier. 2. Personalise any aspect of your website/page: You can tailor-make text, images, banner, pop- ups, modals, or a custom-coded module of HTML, CSS, or JavaScript—whatever it is that your users need. The changes can be made easily and in milliseconds and the software is easily scalable as the number of your users grow. 70 3. Run A/B tests for better insights: Kick your optimisation strategy up a notch with A/B tests that can be easily created and run. You also don’t need any complicated backend technical changes to deploy this software. 4. Analyse data in real time: Access your performance dashboard anytime and get real-time insights into your audience. This will help you make data-driven changes to your strategies and eliminate guesswork.

Integrations: Marketo, LinkedIn, Bombora, Tealium, Eloqua, DemandBase, Clearbit, Kickfire, and others.

What will this platform cost you? You can request a consultation for personalisation and contact the company directly for price quotes.

What Bound users say “Bound helps us identify and engage our target accounts like never before with a unified journey by connecting unique and valuable data sources.” Nina LoCicero, Rockwell Automation

“There have been a lot of ‘aha moments’, and with those we can be very nimble and flexible with the content we’re serving. Always being able to test, analyse, and optimise our website experience is what Bound has been about for us.” Mistalynn Lee Meyeraan, Grand Junction CVB

Company information and contact details Get Smart Content was rebranded as Bound in October 2017. ● Website link: https://www.bound360.com/ ● Email: [email protected] [email protected] [email protected] ● Online form: https://www.bound360.com/contact-us/ ● Headquarters: 3000 East Cesar Chavez Ste. 500, Austin, TX 78702 71

BrightInfo: Automated Content Personalisation

BrightInfo uses machine learning through its JARGON algorithm to analyse and understand the content on your website, track user behaviour, and personalise the content displayed to each user.

What features does BrightInfo have? 1. Drive engagement through widgets: With a host of widgets that integrate easily with your site’s interface and backend architecture, you can increase engagement from users at critical points such as when they’re about to exit, at entry, or at specific points when scrolling, etc. 2. Let JARGON recommend the right content to the right user group: The self-learning algorithm analyses your content—text, videos, images—and users at the same time, and finds the right match, displaying content that is most relevant to the visitor. With constant analysis and recommendations, JARGON becomes more accurate in the personalisation activity. 3. Constant A/B testing to ensure everything works as planned: With an ongoing split testing mode, you can make sure that decisions are made using data and not conjecture. 4. Automate your campaigns, or custom-control it: You can either set parameters and let the software run the campaigns automatically, or customise marketing activities for specific segments.

Source: Brightinfo.com Integrations: 72 Marketo, Salesforce Pardot, Mailchimp, HubSpot, Act-On, and Uberflip.

What will this platform cost you? BrightInfo gives you custom monthly quotes based on your requirements. Contact the company for more information. You can get a free trial as well.

What BrightInfo users say The tool is used by clients such as HubSpot, Cisco, Hosting.com, Quantcast, Unilever, RISLA, Website Magazine, GMC Software, Richardson, and Tufin. “We selected BrightInfo to help grow inbound lead gen because of how easy the platform was to set up and manage. With a large volume of content produced by our team, we were pleased that the BrightInfo tool crawled the site to automatically grab new content. We had the platform set up in less than half a day of work.” BitSight

“We grew our premium content revenue by 292%.” Brian Rice, Co-founder & President, Business2Community

“Our lead generation grew by 95%.” Cynthia Stephens, VP Global Marketing, Profitero

“I recommend BrightInfo for every content marketing organisation.” Nimmy Reichenberg, VP Marketing and Strategy, AlgoSec

Company information and contact details ● Website link: https://www.brightinfo.com/ ● Email: [email protected] [email protected] ● Online form: https://www.brightinfo.com/get/contact ● Phone: +972 3561 5190 (Tel Aviv) +1 917 310 1302 (US) ● Headquarters: 4 Ein Zeitim St., Tel Aviv, Israel ●Achievements/Awards: ‘Rising Star’ and ‘Great User Experience’ awards by FinancesOnline in 2016 73

Bunchbox: User Research, A/B Testing and Personalisation

Bunchbox is a simple and comprehensive testing and personalisation platform owned by Peaks & Pies GmbH. It has flexible testing and advanced targeting options that allow you to get accurate insights about your visitors and what they need to be shown in order to improve conversions.

What features does Bunchbox have? 1. Get flexible testing and heatmap views: You can create different variations of a page easily with the visual editor or even create complicated variants using code. Conduct multiple A/B tests with ease, decide how much traffic should be directed to each variant, and prioritise the test list to ensure the results are related to each other in the right way. The Quality Assurance mode ensures that you can check the performance of your tests even before real users start participating. You also get to see heatmaps of user activities such as scrolls, clicks, and mouse movements.

Source: Bunchbox.com

2. Create the right target user groups: With a host of targeting properties and the option to define your own groups, you will be able to create specific target user groups that you want to explore for your tests and campaigns. The results can also be viewed wholly or filtered by target segments; in fact, you can create segments even after the experiments are completed. You can also add conversion-centric goals to the tests for better results. 3. Get detailed reports: Both visual and granular reports can be accessed, or you can link Bunchbox 74 with other web analytics platforms to view comprehensive reports. 4. Technical integration is easy: You can run experiments even with SPAs (Single Page Applications) through the tool’s JavaScript API. You need just one line of code on your site to begin testing, the programming is made easy with a set of auxiliary functions, and the loading speeds are not impacted because of Bunchbox’s use of fast content delivery network (CDN).

What will this platform cost you? Here are the pricing details for this tool:

Bunchbox Pricing Plans

Features Cost (per month) €129 €259 €499 Unique users (per month) 40,000 120,000 240,000 Domains Unlimited Unlimited Unlimited Campaigns Unlimited Unlimited Unlimited

Businesses with more than 240,000 users can get a customised package by contacting the company.

What Bunchbox users say This tool’s clients include Planet Sports, Zalando, Iampenwelt.de, Stalk Buy Love, and Jimdo.

Company information and contact details ● Website link: https://bunchbox.co/en/ ● Online form: https://bunchbox.co/en/#kontakt ● Parent company: Peaks and Pies GmbH ● Headquarters: Hamburg, Germany ● Founded: 2013 75

Bunting: Personalisation with A/B Testing and AI Capabilities

Bunting offers 4 products: ShopWith to acquire referral traffic, Shopcast for live video casting on website, LiveChat to support your customers better, and Personalize to convert and engage visitors. We shall look only at its personalisation tool.

What features does Bunting have? 1. Let AI make the right recommendations to users: Bunting’s AI scans through all available user data to recommend the right products to the right user group. Recommendations can be added anywhere on the website: homepage, category or product pages, search and error pages, or shopping cart. You can recommend products on emailers as well, based on purchase and browsing history. 2. Connect with users where they are: Instead of disconnected experiences, let users enjoy a unified omnichannel journey on whichever media they’re interacting with you. Create seamless campaigns with a simple visual editor, personalise the messaging for more than 100 types of user targeting options. 3. Show personalised social proof and urgency messaging: Create urgency with messages such as “Only 1 left in stock” or “Order in the next 12 minutes to get this price” and increase the allure of the product with social proofing such as “25 others are looking at this product now”. All these messages can be personalised based on what action the customer is performing (or about to perform) on your site, at what stage of the purchase journey they are in, where they dropped off and exited the site, etc. 4. Reduce cart abandonments with exit messaging: With personalised discounts, special offers, or coupons, nudge your about-to-exit customers into completing the transaction instead of abandoning it. Send emails with cart reminders and offers to increase engagement and lure your audience back. 5. Split test recommendations and messaging to ensure accuracy: AI-suggested personalised product recommendations, targeted messages, as well as social proofing, urgency, cart abandonment, and exit messaging can be split-tested to find winning combination/s and automatically deploy them if required. The experiments can be created and launched quickly with a simple editing interface, and the performance results are tracked meticulously. 6. Enjoy multi-language support: Personalize can work with 30 languages and will work on multilingual websites as well. This means that even if your website is available in different countries in different languages, the personalisation process will not be affected.

Integrations: Shopify, Magento, WooCommerce, Shopware, OpenCart, ZenCart, and PrestaShop, among others. What will this platform cost you? 76 The company has 2 packages: Growth and Professional. The cost for companies with different pageview numbers is detailed in the table below:

Bunting Personalize Pricing Plans

Features Growth Professional Cost (per month) US$15 US$36 US$62 US$110 US$177 US$240 US$346 onwards Page views (per month) 10,000 25,000 50,000 100,000 175,000 250,000 250,000 to 2 million

Companies with more than 2 million pageviews a month and agencies that deal with multiple clients can get customised pricing plans.

What Bunting users say Users include Mitre, Saltrock, Berghaus, Boxfresh, KicKers, Ren Clean Skincare, Rebellious, Grupo Exito, Speedo, Bras N Things, Carulla, and Aston University. “We consider Bunting to be a key long-term partner in our growth plans. The team are an extension of our business, and we’re delighted with the excellent ROI increases.” James Wayland, Digital Marketing and e-commerce Manager, Rebellious

“Bunting’s interface is clean and intuitive, the customer service is excellent and all staff have been polite, friendly and very helpful.” John Dunn, e-commerce Manager, Saltrock

“By plugging Bunting’s product recommendation technology into our website we have delivered real improvements to our customer experience. Bunting continues to allow our team to launch personalised website content quickly and with minimal fuss. We can now ensure that we’re targeting the right customers with relevant content at the right point in their journey.” Sven Lindell, Chief Digital Officer, Bras N Things

Company information and contact details ● Website link: https://bunting.com/ ● Email: [email protected] ● Online form: https://bunting.com/contact ● Headquarters: 1 St Peter’s Square, 2nd Floor, Manchester M2 3AE 77

Campaigner: Email Marketing Automation

Campaigner is an email marketing platform with the following email-centric capabilities: automation, deliverability, segmentation, API, dynamic content, visual editor, and A/B split testing.

What features does Campaigner have? 1. Test your emails before sending them out: You can try out different designs, subject lines, content, sender emails/names, sending days and times, and CTAs to make sure that you’re sending out an email that has the highest chance of being opened or acted upon. The experiments can be conducted right from your editor/creator without having to use a different interface. 2. Separate your contacts based on their profile: Email segmentation allows you to divide your customers into buckets based on their profile. This means that you can create groups such as existing users from the UK who have been actively engaging with the brand but not making enough purchases, new users from the US who have made large purchases but are not interacting with the brand, etc. With such specific segmentation, you can send targeted emails to nurture each type of customer and ensure higher rate of email opening and conversion from your email campaigns. You can create a targeted recipient list manually with advanced filtering options. 3. Send dynamic, personalised content: Personalise your emails for each individual customer with accurate insights about their demographic information, location, buying behaviour, and interaction with the brand. You can customise the content, language, messaging, offers and promotions, among other things. 4. Link emails to social media: You can share your emails on social media by linking profiles and choose what kind of email or messaging you want delivered on what channel.

Source: Campaigner.com 5. Automate your email campaigns: You can automate your email campaigns based on 78 segmentation, by setting up visual workflows that are easy to understand, however complex they may be. Set up conditions and filters to ensure that the workflows do not need manual intervention. Schedule evergreen campaigns to recur regularly so that you don’t have to keep track of each of them. You can also send trigger-emails based on the latest user activity (for example, a nudge to proceed to payment if a person exits the website after adding something to cart). 6. Create and edit your email campaigns with visual editor: With over 100 optimised templates, drag-and-drop interface, and device-responsive designs, create visually satisfying and high- converting emails. You can also import your own template or build one from scratch. You can also edit your images on the tool to suit the email designs. 7. Get full insights of your email marketing efforts: The tool gives you detailed reports and a mine of insights on A/B tests, contact lists, conversions, workflows, location-wise performance, and auto- response emails. 8. Easily link your site with the tool: The platform can be linked easily to Google Analytics, Adobe Analytics, Facebook Audience Builder, Shopify, Magento, SurveryTown, and PieSync, among others.

What will this platform cost you? Campaigner has 3 types of packages—Starter, Essential, and Advanced, for general businesses and e-commerce businesses each. The details are given in the tables below.

Campaigner Pricing Plans for Businesses

Features Starter Essential Advanced Cost (per month), annual US$40.95 US$119.95 US$449.95 Cost (per month), monthly US$49.95 US$149.95 US$549.95 Contacts Up to 5,000 Up to 25,000 Up to 100,000 CDN media hosting 50MB 1GB 1GB A/B split testing % % % Drag-and-drop editor % % % Full code editor % % % Over 900 templates % % % Social integration % % % Geolocation % % % Landing pages % % % Facebook Audience Builder % % % Suppression lists % % % Basic segmentation % % % Recurring campaigns % % % Dynamic content X % % Remove Campaigner branding X % % Exclusion lists X % % Custom footer X % % e-commerce integrations X % % Conversion tracking X % % Localisation X % % Automation workflows X X % Sales engineering X X % Features Starter Essential Advanced 79 API access X X % Purchase behaviour X X % Static segment sampling X X %

Campaigner Pricing Plans for e-commerce

Features Starter Essential Advanced Enterprise Cost (per month), annual US$69.95 US$85.95 US$119.95 Custom Cost (per month), monthly US$79.95 US$89.95 US$149.95 Custom Contacts Unlimited Unlimited Unlimited Unlimited Emails Up to 30,000 Up to 45,000 Up to 75,000 Get volume discounts Shopify integration % % % % Magento integration % % % % Automation workflows X X X %

Other features are the same as the corresponding business packages. Annual plans get you up to 18% discount per month. You could also opt for a “light” plan starting at US$19.95 per month, which allows you to manage up to 1,000 contacts and gives you access to all Starter features. The first 30 days are free, and you can upgrade or cancel any time. You can also customise a package if you have more than 100,000 contacts and/or more than 75,000 emails to send out—it’ll also give you Shopify and Magento integration, the services of a client success manager, and customised API and integrations. The cost starts at US$549.95 per month. Registered not-for-profit organisations and incorporated early stage start-ups get up to 30% discount on all plans.

What Campaigner users say The company claims to have had over 100,000 clients in the last 21 years, including WWF, UPS, nvidia, and Harvard University. “A/B split testing had an immediate impact on our email marketing by allowing us to easily test a variety of components — subject lines, graphics, distribution times, calls to action — prior to selecting our final campaign.” Robin Brooks, Marketing and PR Manager at Kensington Tours

“With Campaigner Email it is anything but difficult to plan and convey high volume messages effortlessly. Each bulletin we send to our clients contains a “share bar”. This share bar empowers beneficiaries of our advertising messages to impart our email to their contacts on informal communication stages like Twitter, Facebook, LinkedIn, and Google+. Prompting more individuals becoming more acquainted with about our administrations, while giving us a medium to expand our email membership list. The measure of time spared in making email campaigns is astounding and we have seen spikes in deals utilising Campaigner Email since we’re ready to connect with potential purchasers and customers that we would some way or another not have the capacity to reach.” Philip H., Retail Manager (Review from G2.com) Company information and contact details 80 ● Website link: https://www.campaigner.com/ ● Email: [email protected] [email protected] ● Online form: https://www.campaigner.com/about/contact/ ● Phone: Sales – 1866 358 6355 (Toll Free); +1 613 216 7423 (International) Support – 1888 845 4544 (Toll Free); +44 800 066 4450 (UK); +1 613 216 7422 (International) ● Offices: 2 Gurdwara Road Ottawa, ON K2E 1A2 6922 Hollywood Blvd, Los Angeles CA 90028 Eldon Court, Percy Street, NE1 7JB Morrisville, North Carolina 27560 ●Achievements/Awards: Gold and Silver, 2016 Stevie Awards for Sales & Customer Service ● Founded: 1999 ● Sister companies: iContact, SMTP, Communicator 81

Clickthroo: Landing Page Testing and Marketing

Clickthroo is a comprehensive landing page marketing platform that allows you to not just create landing pages but also test them, constantly optimise them, and personalise them for your audiences.

What features does Clickthroo have? 1. Create and edit landing pages easily with the WYSIWYG landing page builder: You don’t need to know coding to create landing pages with Clickthroo. The easy interface, functions, more than 100 templates, and editable elements allow you to build attractive pages, make as many changes as you need, and create variations for testing. It is browser-based, uses simple drag-and-drop elements, and comes with an easy form creator. 2. Automate your website’s optimisation: The tool comes with A/B Testing and Auto-Optimisation Engine with which you can control your experiments and campaigns or automate them. You can test against any number of landing page and page element variations and set up experiments by whatever parameter or combinations of parameters you need to—location, device, browser, operating systems, keywords, source of traffic, referrals, or visitor behaviour on your site. You can import variants into campaigns for tracking and monitor the performance of several links on the same page. If you do not want to spend time manually tracking and optimising elements, you can set rules on the tool about what goals you want to improve. 3. Get better conversions by segmenting visitors and offering them the right page at the right time: You can create traffic filter segments to make sure that each type of visitor sees the landing page that is the most useful to them. The segments available include country, traffic source, referrals, keywords, device, operating system, browser, day of the week, and time, among others. This will ensure that your website’s visitors get the most relevant content, leading to higher conversions. You can generate reports for each segment you create and identify how best to target each segment.

Source: Clickthroo.com 4. Get actionable insights from the Reporting Suite: You can create and download custom reports 82 as per your requirement—whether you need to see campaign-wise stats, ROI reports, trends, or filtered as per various segments. You can also track the progress of your campaigns in real time and watch your visitors’ behaviours on your site as they happen. 5. Set up campaigns in minutes: Clickthroo’s campaign creation wizard is easy to set up and intuitive to use. You can choose what you want to optimise and set up custom conversion and ROI goals.

What will this platform cost you? This tool has a 14-day free trial, but you’ll have to input your payment details. However, you can cancel the subscription any time. Check out the 5 packages available in the table below.

Clickthroo Pricing Plans

Features Self Service 25 Self Service 50 Self Service 100 Enterprise 100 Enterprise 250 Cost (per month) US$95 US$195 US$395 US$695 US$1,195 Visitors (per month) 25,000 50,000 100,000 100,000 250,000 No. of campaigns 2 5 10 Unlimited Unlimited Set-up X X X % % Ongoing consultation X X X % % Team training X X X % % Support Skype Skype Skype Phone, email, Skype Phone, email, Skype Account Manager X X X % %

Apart from these 5 plans, Clickthroo is currently working on a new plan costing as low as US$9 per month. If you don’t have the in-house expertise required to handle your landing pages and campaigns, Clickthroo also has a fully managed service that comes with consultation, strategising, execution, campaign analysis, and reporting.

What Clickthroo users say Their clients include Kellogg’s, Groupon, Fiverr, and LoveFilm. “Our productivity and campaign optimisation results have improved dramatically since adopting Clickthroo. The efficient & intuitive combination of rapid landing page development, analytics and automated optimisation are both unique and powerful. We now rely on it completely.” John Charity, Koobr

Company information and contact details ● Website link: http://www.clickthroo.com/ ● Email: [email protected] ● Online form: http://www.clickthroo.com/contact/ ● Phone number: +44 845 680 1568 ● Headquarters: UK ● Founded: 2011 ● Founders: Dave Bird and Ignas Bernotas 83

Concurra: Website Interaction Analysis and Conversion Rate Optimisation

Concurra aims to optimise conversions and interactions for websites through A/B testing, analytics, and personalisation. The company also offers Managed Optimization and Training Service (MOTS), a service to assist businesses and agencies with their optimisation efforts.

What features does Concurra have?

Source: Concurra.com

1. Track your users’ activity on your website: Watch what users do on your site by tracking their views through livemaps, heatmaps, hovermaps, and scrollmaps. You can also watch individual user sessions and gain further insights on where people hesitated or got frustrated. 2. Run multivariate tests and create personalised campaigns: You can conduct multivariate page experiments not only on your landing pages in whole or part, but also on the ideas you may have for personalisation. Analytics also suggests what you need to test. With accurate data on the experiments, you can decide winning designs and campaigns and increase your conversions. 3. Define your own conversion goals: You don’t have to go by traditional goals—select your own goals easily and quickly through Concurra’s dynamic goal definer. 4. Get detailed analytics, the way you want to see it: You can get every shred of data gathered either in visual representations or tabular format. You can filter and segment the data in whichever way is the most helpful. The algorithm also sends you notifications on trends, unusual interactions, traffic spikes or dips, unusual conversion touchpoint or entry/exit, etc., which means you don’t have to analyse and find conclusions manually all the time. 5. Optimise your site and your teams through managed services: MOTS is not just about getting 84 your optimisation outsourced; it is about your team working together with the Concurra team. This means that both your website and your teams will profit from the interaction.

What will this platform cost you? Concurra has 4 packages: Observer, Observer Pro, Scientist, and a more affordable one for freelancers. Given below are the pricing plans for small businesses. All the plans come with a free 7-day trial.

Concurra Pricing Plans for Small Businesses

Features Observer Observer Pro Scientist Freelancers Cost per month, annually US$14 US$27 US$87 Free for up to 12 months, discounted rate after that Cost per month, monthly US$19 US$33 US$99 Free for up to 12 months, discounted rate after that Websites 1 1 1 3 User sessions 10,000 25,000 50,000 5,000 per site Heatmaps Unlimited Unlimited Unlimited % Livemaps Unlimited Unlimited Unlimited % Session recordings Unlimited Unlimited Unlimited % Users Unlimited Unlimited Unlimited % Goals Unlimited Unlimited Unlimited % Lookback window 90 days 90 days 90 days NA Live experiments X 1 10 % Variations X 10 Unlimited % Training X X % X

Freelancers should have monthly revenue below US$10,000 to be able to enjoy the software for free. The managed service MOTS is available at a starting price of US$1,000 per month.

What Concurra users say “I loved that [with Concurra] data was all within formats that are visually appealing and the ease of access and variety of functionality to extract the data. We were increasing our revenue goals as well as exceeding margin growth expectations. I was able to provide reporting to the executive teams in the business in a shorter timeline.” Nelly H, SAP Client Support Analyst (Review from G2.com)

Company information and contact details ● Website link: https://concurra.com/ ● Email: [email protected] ● Online form: https://concurra.com/view/support/ ● Headquarters: Chicago, US ● Founded: 2014 85

Conductrics V3: All Kinds of Testing + AI- powered Personalisation

Conductrics V3 is an optimisation platform that helps both developers and digital marketers. It uses machine learning to improve user journey and allows you to test variations of your webpages, and even has advanced server-side API capabilities.

What features does Conductrics V3 have? 1. Make changes with a visual and intuitive editor: Conductrics Express is easy to use, allows you to change or adjust anything on the webpage, and the WYSIWYG editor comes as a browser extension. You don’t even need to add scripts or tags to your website to make the edits; you’d need to add a script only to go live. 2. Test any element of your site: This platform allows you to A/B test content, UI and UX, banners, campaigns, and back-end changes for both web (desktop and mobile versions) and mobile apps. 3. Discover your audience and personalise pages for them with AI: The platform’s AI algorithms analyse visitor behaviour and tell you what page variation to show to what kind of visitors. The AI tracks user behaviour across multiple marketing channels and shows you the best experience you can offer to each type of visitor. The AI is on a constant learning curve and updates the optimisation options regularly through reinforcement learning. You can either let the AI do its job without interference or switch off the automatic suggestions to just view AI recommendations and choose which ones to implement and which to reject.

Source: Blog.conductrics.com 4. Get multi-channel API capabilities: The REST-style server-side API can be used anywhere in your 86 technology stack, and can be accessed from servers, in kiosks, webpages, or IoT products. The JavaScript API, on the other hand, can be used in the browser and offers interactions with reduced latency, more privacy to visitors, offline support, and no dependency on runtime. 5. Integrate smoothly and get actionable insights: Conductrics V3 can be integrated with Google Analytics; its API Flowlets allow you to create ad-hoc filters and lightweight orchestration logic. Any non-PII (Personally Identifiable Information) visitor flags you want included in reports can also be incorporated into the tool’s machine learning. 6. Choose deployment and support levels: You can host the Conductrics Express and JavaScript API tools either on your own servers for complete control, or let the company host it for you. You could choose an exclusive single-tenant Conductrics environment or an on-premise version if your company has firewall restrictions.

What will this platform cost you? Conductrics has not disclosed pricing details on its website. Contact the company for more details.

What Conductrics users say Top clients of Conductrics are Viekkaus, cbc.ca, Nginx, and Pfizer.

Company information and contact details ● Website link: https://conductrics.com/ ● Phone: +1 615 154 6384 ● Email: [email protected] ● Online form: https://conductrics.com/contact/ ● Headquarters: 222 Broadway, 18th Floor, New York, NY 10038, USA ● Founded: 2008 ● Founders: Matt Gershoff and Nathaniel Weiss 87

Convert Experiences: Website Optimisation Through Testing and Personalisation

Convert Experiences is Convert.com’s dynamic A/B testing tool that allows you to run different types of experiments, get in-depth analytics, and personalise your site.

What features does Convert have? 1. Conduct whatever tests you want to: You can conduct A/B tests, split tests among multiple pages, multivariate tests, and multi-page tests. The tests can be created with a simple WYSIWYG editor that allows you to change images, text, CTA buttons, layout, HTML or CSS elements. You could also use the JavaScript editor if that’s what you prefer. The tool runs the Frequentists Two-Tailed Z Tests methodology and operates on Akamai CDN (content delivery network). It uses SmartInsert for blink-free testing—this means that variation-switching takes just 200 to 300 milliseconds after the first load, and 10 to 50 milliseconds after that.

Source: Convert.com

2. Prioritise tests and run them at the right time: Compass, a beta tool available within the platform, allows you to build strong theories, prioritise them through the PIE or ICE model, and deploy them 88 as A/B tests or split tests when they are ready for execution. 3. There’s no limit on your projects: You can create any number of experiments and work with unlimited subdomains and accounts. The tool can take the load of a large number of tests at the same time or overall. 4. Ensure you stay within the KPIs: The software allows you to set your own goals and limits. The experiments will be stopped once they reach statistical significance, or at a specific deadline, or the number of visitors you choose. 5. Segment your users and personalise: You can filter audiences into segments and tailor your pages based on these segments. 6. Put your data to use: Linking your CRM, data management, or marketing platform with Convert Experiences will give you access to DMP profiles that allows you to reach audiences with JavaScript targeting while testing. This will allow you to create a holistic testing strategy and run more successful experiments. 7. Get rich reports for a clearer picture: From overviews to granular data and pre-created reports to filterable ones, you will have access to all the analysis and insights you need about your experiments. 8. No need to sign in to your account every time you want to use the tool: With a secure API token, you will be able to stay signed in to the software and work on any aspect of the platform conveniently. Two-Factor Authentication ensures that your accounts are secure and well protected.

Integrations: WordPress, Drupal, Shopify, BigCommerce, WooCommerce, 3dcart, Kissmetrics, Google Tag Manager, Google Analytics, Adobe Analytics, Mixpanel, Hotjar, HubSpot, ActiveCampaign, Comscore, Zapier, Formstack, Content Square, Joomla, and Crazy Egg, among others.

What will this platform cost you? You will get a 15-day free trial without having to input any credit card details. The software cost is given in the table below:

Convert Pricing Plans

Features Essential Pro 1 Pro 2 Pro 3 Pro 4 Pro 5 Pro 6 Cost per month, Annually US$599 US$799 US$1,079 US$1,529 US$2,159 US$2,880 US$3,600 Cost per month, Monthly US$699 US$899 US$1,199 US$1,699 US$2,399 US$3,200 US$4,000 Annual package US$7,130 US$9,170 US$12,230 US$17,330 US$24,470 US$32,640 US$40,800 Tested visitors per month 10,000 to Up to Up to Up to Up to Up to Up to 500,000 700,000 900,000 1.3 million 1.8 million 2.4 million 3 million Active domains 5 Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Subdomains Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Active goals 10 Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Active projects 5 Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Personalisations 5 100 100 100 100 100 100 Test and collaborators Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Scroll goals % % % % % % % Advanced targeting % % % % % % % Advanced segments % % % % % % % Features Essential Pro 1 Pro 2 Pro 3 Pro 4 Pro 5 Pro 6 89 Multi-page experience % % % % % % % Support Email, chat, phone Change log X % % % % % % API access X % % % % % % DMP profiling X % % % % % %

You can also get a customised enterprise package with a host of features if your website has more than 3 million visitors per month.

What Convert users say The software’s clients include Sony, Conversion Rate Experts, Jabra GN, Unicef, SplitBase, and Conversion Fanatics. “Leveraging Convert’s platform we are able to regularly help dozens of companies improve their conversion rates by 20, 30, 50% or more. They have an extremely powerful solution for all you’re a/B testing and personalisation needs and lead with a keen awareness of privacy by design.” Justin Christianson, President and Co-founder, Conversion Fanatics

“Convert provides great support for those starting out with CRO, all the way to companies running multiple teams spread across the world. You can also expect fast, 24/7 answers to the questions your team may have. The value you get for the price is unlike any other in this industry.” Guido Jansen, International Speaker and Global CRO Leader

“Convert Experiences is, in my opinion, the best A/B testing software on the market right now. It is my go-to recommendation for any A/B testing requirement. First off, the support is top-notch. It is easy to get hold of senior developers. We are advanced A/B testers and Convert is the only piece of software that has the critical features like blink handling, advanced editing and breakdown of conversion patterns—that I have not been able to find anywhere else.” Francis Teo, Director & Lead Consultant, Blue Lambda

Company information and contact details ● Website link: https://www.convert.com/ ● Email: [email protected] [email protected] ● Phone: +1 888 666 9711 ● Headquarters: 340 South Lemon Avenue, #9512 Walnut, California 91789, USA ● Other offices: Calle 38-40 Avenida 10, Playa del Carmen, Quintana Roo 77710, MX ● Founded: 2008 90 CONVERSION OPTIMISATION PRODUCT/ TOOL SUITE

When some companies such as Justuno and ConvertCart talk about offering a suite of conversion optimisation products or CRO products, they are talking about certain strategies, plugins, or page elements you can use to improve your conversion rates. These “tools” are extra elements you can add to a page from templates that are ready to use and customise according to your needs. Some companies also refer to CRO strategies as products or tools. Given below is a list of strategies and tools CRO platforms offer as part of a CRO product suite. Every company will not offer each of these, and some might offer more.

Strategies: • Different types of testing • Heatmaps • Biometrics • Session recordings • Dynamic Messaging • Website Personalisation • Link to Facebook Messenger • Lean User Experience • Form analysis • Funnel analysis

Overlays/page elements: • Age Verification Gates • Banners • Countdown Timers • Exit Intent Message • Exit Offer • Feedback, Polls and Survey • Gamification • GDPR & Cookie Consent • Product Discovery • Personalised Search • Pop-ups • Push Notifications 91 • Social Proof • Spin-to-Wins • Time-bound Offers • User Reviews • Welcome Mats • Referrals

Email strategies: • Browser Recovery • Cart Recovery • Cross-selling • Upselling • Email Capture/Opt-in • Welcome Emails • Recommendation Emails • Recommendations • Retention Emails • Win-back Emails 92

ConvertCart: Comprehensive CRO Tool Suite

ConvertCart is a set of 21 tools to help you optimise website performance, conversion rates, visitor engagement, personalisation, and lead generation, among others.

What features does ConvertCart have? 1. The software package comes with 4 core modules: a. A/B Testing: You can conduct split tests for both desktop and mobile. The tool has the capacity to work with billions of events every hour, which means it’s robust and scalable. b. Funnel Analytics: Analyse your visitors, their entry and exit points in the funnel, and understand where on their journey you need to make changes. c. Deep Segmentation: Create user divisions based on over 80 parameters, allowing you to understand each kind of user and provide relevant site experiences to them. d. Recommendation Engine: Based on all the above data, create personalised and contextual experiences for your users, ensuring that they complete transactions and come back for more. 2. Within the core modules, you will find the following on-site and off-site optimisation tools: a. On-site tools: i. Lean User Experience ii. Personalisation iii. Search iv. Product Discovery v. Recommendations vi. Time-bound Offers vii. Email Opt-in viii. Survey ix. Exit Intent x. Social Proof xi. Reviews xii. Referrals b. Off-site tools: i. Browser Recovery ii. Cart Recovery iii. Dynamic Messaging iv. Welcome Series v. Up-sell 93 vi. Cross-sell vii. Recommendation Emails viii. Retention Emails ix. Win-back Emails

What will this platform cost you? Contact the company for a customised quote according to your website profile and requirements.

What ConvertCart users say Clients include Mahindra Lifespaces, Dr. Vaidya’s, Tata Housing, Sobha Developers, Ozonegroup, Legrand, Getfpv, Absorb Health, Repairs Universe, Vape Craft, and Lockpickshop. “ConvertCart has proven to be a great partner for TheInsoleStore.com. Even after only a few months’ time working with ConvertCart, we saw a notable increase in conversion rate and site engagement, resulting in more site revenue generated and a larger audience for retention marketing. The team at ConvertCart consistently provides thoughtful, relevant insights into site performance and user behaviour, and they have been able to convert these insights into worthwhile campaigns that they are able to present, implement, and launch quickly and professionally. Our win rate for optimisation campaigns has been healthy, and we are certainly pleased with the results we’ve seen from ConvertCart thus far.” Austin Reid R., The Insole Store

“GetFPV.com has been working with ConvertCart for almost a year. The results have been extremely impressive. We have seen significant improvement in revenue directly contributed to ConvertCart. Their A/B testing, reporting and user interface are all excellent and allow us to have high confidence in their business impact.” Jeff Bloch, GetFPV

“ConvertCart has worked great for me. My website was already doing well, but they’ve improved my conversion rate to upwards of 60% in a few months, resulting in tens of thousands of extra dollars a month of revenue for us. They’re always thoughtful and see things that I haven’t seen, despite my having spent thousands of hours on my site. They did 1 test that single- handedly increased the conversion rate by about 25%. This was a very simple test that didn’t require a big change on the page but got a big result. In the long run, the costs more than pay for themselves.” Joshua Fulton, Absorb Health

Company information and contact details ● Website link: https://www.convertcart.com/ ● Email: [email protected] ● Phone: +1 646 934 6775 ● Headquarters: 31, 9th Main Rd, 6th Sector HSR Layout, Bengaluru, Karnataka, India ● Other offices: 555 Madison Avenue, 5th Floor New York 10022 Founded: 2014 94 WHITE LABELLING OF PRODUCTS

When products and services are made/done by one company and are sold/distributed by another company under their brand name, it is known as white labelling. So basically, it’s like outsourcing with re-branding or ghost-writing, but the action is on the user and not the provider. That is, the company doing the reselling/distributing would be said to be white-labelling the original’s products/services. In the digital world, the terms for it include white label online marketing, white label digital marketing, and reseller digital marketing. The reason there are several marketing agencies or tools being white-labelled today is simple: not everyone can be an expert at everything. Companies seeking to white label products and services do so because that makes it easier for them to expand their portfolio of marketing offerings. They will be able to offer more products and services without having to bear with any extra resource management or technological support. They also don’t need to lose their focus at whatever their core competency is. At the same time, they will be able to retain their reputation in the industry as an all-in-one digital marketing service provider. Companies offering products and services for white labelling do so primarily for 2 reasons—a) they get access to a larger market and their products/services get more buyers, and b) they can make more money when larger companies are using their products and services. Strategic partnerships and supplementary relationships between companies in the same field but offering linked but distinct products and services help both the involved parties grow. Examples of companies offering white-label marketing services include SE Ranking for SEO tools, Mention for media monitoring, Sendible for social media management, and Convertful for website and conversion rate optimisation. 95

Convertful: All-in-One Webpage Optimisation Suite

Convertful is a website optimisation package with different widgets that help both on-site and off-site optimisation, ways to engage and retain visitors through personalisation, and testing and analytics that allow you to make informed decisions on actions you need to take to drive leads and sales on your website.

What features does Convertful have? 1. Get a host of CRO-focused on-site widgets: You can upgrade your webpages with different types of widgets that have been proven to improve conversion rates/generate leads. The widgets available with Convertful are: a. Pop-ups b. Scroll boxes c. Floating bars d. Fullscreen welcome mats e. Embedded in-line widgets f. Floating CTA buttons With these, you can create the following messaging: Spin-to-Win gamification, Scratch card gamification, Welcome video pop-ups, Welcome discounts, Welcome giveaway contests, Account-based personal offers, Follow coupon boxes, Social subscription pop-ups, Cart abandonment pop-ups, Segmentation surveys, Quiz funnels, Deadline funnels, Countdown timers, Progress bars, Yes/No exit intent pop-ups, Yes/No welcome mats, Content lockings, Dynamic text replacements, Retargeting pixels, Video embedding, and Targeted content upgrades. 2. Use drag-and-drop editor to customise your pages/widgets: Create forms, layouts, positioning, animations, text, images, scripts and codes, or anything else you need on the widgets with an easy- to-use visual editor. The designs are also mobile-responsive.

Source: Convertful.com 3. Target the right kind of users at the right time: Show widgets to users when they need to see it; 96 for example, show exit intent messaging when they are closing the browser tab, or show inactivity time when you think the person has ignored the page for a certain amount of time, etc. Create rules, conditions for showing messages, or sequence of actions as you require, based on behaviour, source of visit, history of visit, the technology they’re using, geography, or other widgets and tools. Define priorities in case targeting rules or campaigns overlap and ensure that multiple widgets are not thrown at the visitor. 4. Use tests and data for effective behavioural analysis: Conduct A/B tests and get real-time as well as comprehensive reports and insights you can actually use. 5. Agencies get extra privileges for optimal performance: Agency clients also get unlimited sub- accounts to work on, ensuring that multiple clients are handled at the same time. They also get access to white label products/services—dashboard, widgets, email notifications, and WordPress plugin.

Integrations: 27 native email service provider integrations that include WordPress, Shopify, Google Tag Manager, ActiveCampaign, HubSpot, Mailchimp, Campaign Monitor, ConvertFox, Freshmail, Klaviyo, Infusionsoft, Sendy, and Remarkety, among others. Also includes over 1,500 Zapier integrations.

What will this platform cost you? Convertful has 4 core plans: Free, Marketer, Pro, and Agency, and subplans within the Marketer and Pro plans based on the average visitor numbers. You can get a free trial for 14 days before making the actual purchase. The tables below give you the complete details of what each plan contains:

Convertful Pricing Plans I

Free Marketer 1 Marketer 2 Marketer 3 Marketer 4 Marketer 5 Marketer 6 Cost per month US$0 US$90 US$190 US$29 US$49 US$69 US$89 Cost per year US$0 US$9 US$19 US$290 US$490 US$690 US$890 Monthly visits 1,000 1,000 2,500 5,000 10,000 20,000 40,000 Widgets and elements Pop-ups, Scroll boxes, Floating bars, Welcome mats, In-line widgets, Mobile-friendly widgets Branding % % % % % % % Integrations % % % % % % % Floating CTA buttons % % % % % % % Testimonials % % % % % % % Custom HTML % % % % % % % Geo-targeting % % % % % % % Dynamic text replacements % % % % % % % Retargeting pixels % % % % % % % Templates 71 71 71 71 71 71 71 Social opt-ins % % % % % % % Progress bars % % % % % % % Content locking % % % % % % % Smart display rules 9 9 9 9 9 9 9 Exit intent % % % % % % % Drag-and-drop editor % % % % % % % Live analytics % % % % % % % Share buttons % % % % % % % Free Marketer 1 Marketer 2 Marketer 3 Marketer 4 Marketer 5 Marketer 6 97 Social like and follow buttons % % % % % % % Video guides and % % % % % % % illustrated manuals Video embeds % % % % % % % Countdown timers % % % % % % % Spin-to-win and % % % % % % % Scratch card gamifications A/B testing X % % % % % % Two-way CRM sync X % % % % % % Multi-step widgets X % % % % % % Access to Premium X % % % % % % Convertful members Advanced targeting rules X % % % % % % Survey widgets X % % % % % % Simple quizzes X % % % % % % Remove Convertful X % % % % % % branding from widgets Yes/No screens X % % % % % % Support X Ticket Ticket Ticket Ticket Ticket Ticket

Convertful Pricing Plans II

Pro 1 Pro 2 Pro 3 Pro 4 Pro 5 Pro 6 Agency 1 Agency 2 Annual cost US$990 US$1,190 US$1,390 US$1,590 US$1,790 US$1,990 US$2,000 NA Cost per month US$99 US$119 US$139 US$159 US$179 US$199 US$200 US$299 Monthly visits 50,000 75,000 1,00,000 1,25,000 1,50,000 1,75,000 5,00,000 1 million Sites 5 5 5 5 5 5 15 15 Sub-accounts 5 5 5 5 5 5 Unlimited Unlimited Widgets and elements Pop-ups, Scroll boxes, Floating bars, Welcome mats, In-line widgets, Mobile-friendly widgets Branding % % % % % % % % Integrations % % % % % % % % Floating CTA buttons % % % % % % % % Testimonials % % % % % % % % Custom HTML % % % % % % % % Geo-targeting % % % % % % % % Dynamic text replacements % % % % % % % % Retargeting pixels % % % % % % % % Templates 71 71 71 71 71 71 71 71 Social opt-ins % % % % % % % % Progress bars % % % % % % % % Content locking % % % % % % % % Smart display rules 9 9 9 9 9 9 9 9 Exit intent % % % % % % % % Drag-and-drop editor % % % % % % % % Live analytics % % % % % % % % Share buttons % % % % % % % % Pro 1 Pro 2 Pro 3 Pro 4 Pro 5 Pro 6 Agency 1 Agency 2 98 Social like and follow buttons % % % % % % % % Video guides and % % % % % % % % illustrated manuals Video embeds % % % % % % % % Countdown timers % % % % % % % % Spin-to-win and Scratch % % % % % % % % card gamifications A/B testing % % % % % % % % Two-way CRM sync % % % % % % % % Multi-step widgets % % % % % % % % Access to Premium % % % % % % % % Convertful members Advanced targeting rules % % % % % % % % Survey widgets % % % % % % % % Simple quizzes % % % % % % % % Remove Convertful % % % % % % % % branding from widgets Yes/No screens % % % % % % % % 2-way deep integration % % % % % % % % White-label dashboard, X X X X X X % % widgets, and email notifications Free personal onboarding X X X X X X % % Support Ticket and live chat Priority support and Strategic Guidance

What Convertful users say This software package is used by companies such as Little Sizzle, Spending Hacker, and SIMEDIO. “Convertful is the only marketing tool that really helps me to easily capture, interact and convert visitors into clients. It is the tool that I recommend to my clients and the only one that I use in my own websites for almost all marketing tasks.” Javier Marcilla, Founder, NinjaSEO

“These are a very high-converting way to drive new email subscribers to your list. If you’re looking for detailed functionality at a low price point, I suggest you look into Convertful.” Neil Patel, Marketing Guru

“Our main goal for using Convertful was to have some non-intrusive and beautiful banners and pop-ups that would match our branding and that would not annoy our customers, but still would get us our leads… We absolutely love Convertful! With a website theme, it’s not always possible to create forms/banners/pop-ups that you like. With Convertful it’s so easy to create a widget that matches our website. We can customise everything, add our branding colours, fonts and images. It’s as if the forms are part of our website theme. The widgets are non-intrusive, yet add a beautiful and useful feature to our website.” Ellen van Ham, LittleSizzle Company information and contact details 99 ● Website link: https://convertful.com/ ● Online form: https://convertful.com/contact-form/ ● Headquarters: Moscow, Russia ●Achievements/Awards: 2018 Award for Rising Star by FinancesOnline 2018 Award for Great User Experience by FinancesOnline ● Founded: 2017 100

Convertize: Customer-centric Testing and Conversion Optimisation

Convertize is a website optimisation tool that comes with capabilities for A/B testing, Nudge notifications, and Personalisation. The company also offers CRO services and paid onboarding training for the tool if you require it.

What features does Convertize have? 1. Create and test pages without hassle: With a visual and intuitive SmartEditor, you can create new split tests in minutes; you don’t need to know coding. To launch the tests, you just have to add a small pixel in the source code of whichever page you want to experiment with. 2. No need to manually distribute traffic: With the Autopilot feature, visitor traffic is automatically divided among your pages, with higher priority given to pages that are doing well. 3. Spend less time on deciding how long the experiments should run: With the predictive duration feature, the tool estimates the number of days the experiment should be conducted for it to reach statistical significance. It also has an in-built significance calculator that uses Bayesian and Frequentist statistics to find significant results expeditiously. 4. Reduce page-load times when tests are running: Convertize’s Lightning Mode increases page- loading time 17.2x faster than other A/B testing tools, which can quicken the speed to as low as 13 milliseconds. This ensures that customer experience and search engine rankings are not affected even when experiments are in progress on a page. 5. Other benefits of the software include: Split testing for URLs, targeting, segmentation, unlimited websites and projects on which you can conduct tests, over 250 testing ideas and a detailed checklist, and support from CRO experts. 6. Personalise content based on users’ traffic source and location: SmartPlugin is a widget that allows you to modify the content on the page a visitor sees, depending on what traffic source/ referral they came from and what their location is. The plugin works on the theory of social cognition, which proposes that people tend to engage better when they see people, places, or things similar to themselves. 7. Use Nudge Notifications to increase engagement and conversions: Notifications based on psychological principles allow you to engage your users better and increase conversions. These nudge notifications include: Popularity Notification based on social proof, Order Soon Notification based on urgency, Low Stock Notification based on scarcity, Free Delivery Notification based on the pain of paying, Influencer Notification based on authority, and Custom Notifications based on your product portfolio. These notifications are constantly updated through self-learning algorithms, which means the more you keep the notifications going, the more relevant nudges each user will be shown.

Integrations: Magento, WordPress, Shopify, Wix, Google Tag Manager, Mixpanel, PrestaShop, among others. What will this platform cost you? 101 Convertize has Solo and Team plans, with costing for Team plans varying as per the number of visitors per month. There’s a free trial for 14 days without any credit card info inputs, to help you decide whether the tool is good enough for you. Take a look at the details in the table below:

Convertize Pricing Plans

Features Solo Team 1 Team 2 Team 3 Team 4 Cost per month, annually US$49 US$199 US$329 US$499 US$829 Cost per month, monthly US$59 US$249 US$399 US$599 US$999 Visitors per month Up to 20,000 Up to 100,000 Up to 500,000 Up to 1 million Up to 2 million Websites Unlimited Unlimited Unlimited Unlimited Unlimited Projects 3 Unlimited Unlimited Unlimited Unlimited Integration Magento, Mixpanel, WordPress Support Email and chat A/B test ideas 250 250 250 250 250 Optimisation features Instant rollouts, 6-step structured process, SmartEditor, SmartPlugins Testing features Split URL testing, A/B testing, Autopilot, tests on protected pages, unlimited variations and experiments, URL goals, micro-goals, real-time results, preview changes, hybrid statistics Targeting and segmentation Device, language, country, referrer, time of the day, and cookies Analytics Conversion tracking, event tracking, cross-domain tracking, test duration estimate, real-time reporting

What Convertize users say The tool has over 800 clients, including Exceed, ShowSkill, Spinify, HZQ Consulting, Belamurrina, MixAula, Printsome, Melody.tv, Travelzoo, Vinatis, and Emerhub. “This is a must-have tool for modern performance marketing. I use a lot of tools and this one rounds it all up within a simple and straight forward interface using only one line of code on the actual site.” Tobias Ockermüller, Founder of Tobistribe

“I primarily use Convertize for its A/B testing functions, across different scenarios. What I particularly like is how easy it is to set up an experiment, and the visual representation of the results.” Patricio Tarantino, Founder of MixAula

Company information and contact details ● Website link: https://www.convertize.com/ ● Email: [email protected] ● Online chat: https://www.convertize.com/contact.php ● Phone: +44 (0)20 3950 9121 ● Office: 12 Hammersmith Grove, London, W6 7AP, United Kingdom ● Founded: 2011 ● Founders: Philippe Aimé and Jochen Grünbeck 102

Freshmarketer: Marketing Automation and Conversion Optimisation

Freshmarketer is the marketing automation tool from Freshworks. It can be used to get leads, optimise conversions, engage users and personalise your pages for them, and improve customer retention. It has the following capabilities: • Email marketing • Customer segmentation • Conversion optimisation • Marketing automation • Freshsales CRM integration

What features does Freshmarketer have?

Source: Freshworks.com

1. Conduct detailed user research and act on your learnings: Understand what your users are doing on your site with dynamic heatmaps, real-time tracking of clicks and scrolls, and session replays. Create powerful A/B tests and split tests with the help of an easy-to-use visual editor, run them to test your hypotheses, and get in-depth reports and analytics to reform your strategies. You can also conduct polls for direct feedback from users. Features you can use are: Chrome extension, real-time monitoring, heatmaps, session replay, A/B and split testing, personalisation, form analytics, funnel analytics, and polls and feedback. 2. Create attractive emails that users will open and click on: With editable templates and a simple 103 drag-and-drop editor, create customised emails with your own branding and footers. Connect with your CRM or customer data platform to personalise the emails with relevant content in order to increase engagement. Analyse your email marketing performance with detailed analytics that give you the open rates, click-through rates, conversion rates, bounce rates, etc. Features you can use are: email campaigns, contact management, customer segmentation, and domain verification. 3. Automate and improve your marketing campaigns: You can nurture leads, send them relevant and targeted emails, and convert them into qualified leads. Understand purchase intent of your leads based on how they interact with your content and assign scores to classify them the right way for your sales teams through CRM-linking. Add value for your users with the most relevant content, up-sell and cross-sell the right products and services, and increase loyalty among customers by syncing your customer service efforts as well into the process. Features you can use are: web form tracking, website tracking, and customer segmentation. 4. Be smart with your audience segmentation for better personalisation of emails and website: Make use of advanced filters to ensure that you’re identifying your users the right way—set rules for name, email id, location, company, profession, their relationship level with you, events data, traffic source, referrals, UTM parameters, etc. to create your own granular groups. Enrich your marketing campaigns and personalise your webpages by understanding how each user engages with your brand and retargeting accordingly. Features you can use are: unlimited segment combinations, marketing automation, and website personalisation.

Integrations: Google Analytics, Google Tag Manager, Shopify, WordPress, Joomla, Magento, Drupal, Mixpanel, Intercom, and Kissmetrics.

What will this platform cost you? Freshmarketer has 3 core plans: Sprout for those who are just starting up; Garden for growing companies; and Estate for large companies. While the Sprout package is free of cost, Garden and Estate can be customised depending on the number of contacts you would be managing. The first table shows the price of Sprout, and Garden with varying number of contacts, while the second table contains details about the Estate packages. Please note that prices can be further customised according to the exact number of contacts you’re dealing with. Annual payment plans get discount of up to 40%.

Freshmarketer Pricing Plans I

Features Sprout Garden 1 Garden 2 Garden 3 Garden 4 Garden 5 Garden 6 Cost per month, annually Free US$49 US$105 US$159 US$205 US$257 US$309 Cost per month, monthly Free US$61 US$131 US$199 US$256 US$321 US$386 Contacts 500 1,000 5,000 10,000 15,000 20,000 25,000 Contact and list management % % % % % % % Email builder Basic Drag-and-drop Web form tracking % % % % % % % Conversion optimisation features Funnel analysis, Heatmaps, Session replay, A/B and split testing, Personalisation, Form analysis, Funnel analysis, Form analysis, Polls, Feedback Polls, Feedback Segmentation X Basic Email templates library access X % % % % % % Features Sprout Garden 1 Garden 2 Garden 3 Garden 4 Garden 5 Garden 6 104 Email and website personalisation X % % % % % % Marketing automation with X % % % % % % visual journey builder Support X Email and chat

Freshmarketer Pricing Plans II

Features Estate 1 Estate 2 Estate 3 Estate 4 Estate 5 Estate 6 Cost per month, annually US$99 US$199 US$291 US$363 US$451 US$539 Cost per month, monthly US$124 US$249 US$364 US$454 US$564 US$674 Contacts 1,000 5,000 10,000 15,000 20,000 25,000 Contact and list management % % % % % % Email builder Drag-and-drop Web form tracking % % % % % % Conversion optimisation features Heatmaps, Session replay, A/B and split testing, Personalisation, Funnel analysis, Form analysis, Polls, Feedback Segmentation Behavioural Targeting Behavioural Webhooks % % % % % % Email templates library access % % % % % % Email and website personalisation % % % % % % Marketing automation with % % % % % % visual journey builder Support Email, chat, and dedicated account manager Custom domains Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited

What Freshmarketer users say Users of this software include Knose, UNICEF, LeadsMarket, Exotel, JLA, Uitzendbureau, and Foremost Media. “Freshmarketer has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive—allowing us to divert traffic, start A/B testing and begin tracking engagement with minimal setup effort.” Phillip Casey, Digital Marketing Specialist, UNICEF New Zealand

“Our primary use-case that we wanted to be addressed by Freshmarketer was personalisation. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.” Sanjeeth R, Marketing Head, Exotel

“After my research, I quickly realised that Freshmarketer is the only non-enterprise level tool that offers not only advanced CRO and personalisation features but also heatmapping, form analytics, and screen recording. [With] Freshmarketer we saved a significant amount of money whilst seriously increasing our capability.” Daniel Trindade, Marketing Manager & Optimization Lead, JLA Group Company information and contact details 105 ● Website link: https://www.freshworks.com/marketing-automation/ ● Owned by: Freshworks ● Email: [email protected] [email protected] ● Online form: https://www.freshworks.com/contact/ ● Phone: +1 855 747 6767, +1 650 513 0514 (US) +61 1800 861 302, 1800 934 033 (Australia) +44 8081 698 824, +44 189 280 5040 (UK) +91 44 6667 8040; +91 44 6667 8080 (India) +49 305 884 9246 (Germany) +33 17 585 0312 (France) +46 10 138 9041 (Sweden) +34 51 888 0864 (Spain) +31 85 001 3362 (The Netherlands) +358 75 326 7796 (Finland & Estonia) +45 7875 4730 (Denmark) ● Headquarters: 2950 S. Delaware Street, Suite 201, San Mateo CA 94403 ● Other offices: SP Infocity, Block B, 40 MGR Road, Chennai 600 096, India WeWork, 26 Hatton Garden, London, EC1N 8BR Level 28, 161 Castlereagh Street, Sydney NSW 2000, Australia Level 22, 120 Spencer Street, Melbourne VIC 3000, Australia Alte Jakobstrasse 85/86, 10179 Berlin, Germany Tower B, 5th floor, c/o CoWrks New Indiranagar, Swamy Vivekananda Road, Sadanandanagar, Bennigana Halli, Bengaluru - 560 016, India WeWork, 92 Av. des Champs-Élysées, 75008 Paris, France 30, Cecil St, Singapore Stationsplein 32, 3511 ED Utrecht, The Netherlands ●Achievements/Awards: Included in the 2019 Gartner Magic Quadrant for Sales Force Automation for Freshsales Included in the 2019 Gartner Magic Quadrant for CRM Customer Engagement Center for Freshdesk ● Founded: 2011 ● Founders: Girish Mathrubootham and Shan Krishnasamy 106

Frosmo: Versatile Targeting and Personalisation

Frosmo is an AI-based personalisation tool that helps create better user experience, customer journeys, and conversion rates. It lets you create customisation rules, collect and sync customer data, and improve your personalisation efforts on a daily basis.

What features does Frosmo have? 1. Create your own personalisation rules: You can define how you want to personalise your website for users. Use advanced configuration options to define audiences, use ISP tracking or geolocation, select channels, or integrate with other analytics tools. Frosmo’s JavaScript-based rule engine deploys these rules in real time on the user’s browser. You need to create 4 key rules to get started on website personalisation: a. WHAT should be personalised—You can customise anything from text, banners, pop-ups, images, navigation, CTAs, recommendations, search, and layout. b. WHO should receive the experience—Create your target audience by setting up rules on how to separate your visitors into groups. The same user can be in multiple segments, they can be moved from one group to another or removed from segments when needed. Different segment combinations can be created to attain different levels of personalisation for each set of users. c. WHEN they should receive it—This is not just about a specific time of receiving personalised experiences, but also about at what point of their journey a customer should receive personalised messages or experiences. The criteria you enter can be contextual or session- based, such as what the user’s location or device is, at the time of placing an order, at the time of closing the browser, etc. d. WHERE they should receive a particular experience—This defines the positioning of the personalised message on the webpage. If the website’s front-end is dynamic and personalisation-optimised, then any element on the page can be customised, and consistency can be achieved in where the users see personalisation campaigns. 2. Conduct experiments on your personalisation campaigns: You can create several variations and run A/B/n testing for every personalisation option. You can either let Frosmo manage the distribution of traffic among the variations or allow Frosmo to set it automatically. The tests are also set on machine learning, which uses the multi-armed bandit feature to automatically manage and adjust the distribution of traffic among variations depending on their performance. 3. Let the tool supplement your personalisation efforts: Frosmo does in-depth analytics of the business impact of personalisation efforts and optimises the experience automatically. Its AI can learn user behaviour and preferences over time and apply the gathered insights for further granular personalisation, fine-tuning the rules you set. Frosmo’s React SDK also helps developers create personalisation-aware front-ends, which guarantees performance and functionality. 4. Track all data and get in-depth analytics: Each personalisation campaign is monitored and 107 all datapoints are captured to give you rich insights not only on how the personalisations are performing but also on how they are impacting your business and improving conversions. You can also sync Frosmo with Google Analytics or Data Studio to customise your reports.

What will this platform cost you? Contact the company for detailed information on how much the platform will cost.

What Frosmo users say Frosmo’s clients include Rabbit Entertainment, Otava, Swisslos, Happy Angler, Clas Ohlson, Dafabet, Koti Pizza, Rukai Kusamo, Sneakersnstuff, Reima, and others. “Frosmo enables us to create winning user experiences by providing a recommendations engine that brings value to our customers. They help us to understand our customers’ preferences better and make data-driven decisions” Kristina Lagerroos, Development Manager, Reima

“Fast time-to-market is essential in a fast-paced e-commerce business. With Frosmo, all the changes to the front end can be implemented around 30% faster.” Deneb Pettersson, Online Operations Manager, Clas Ohlson

“Frosmo is excellent for us because it helps us to bring those features and functionalities which we would otherwise need to develop ourselves with an old platform. No way.” Timo Kousa, CEO, Aurinkomatkat

Company information and contact details Website link: https://frosmo.com/ Email: [email protected] [email protected] Headquarters: Panimokatu 2 A, Third Floor, 00580 Helsinki, Finland Other offices: Mindspace Shoreditch, 9 Appold St, Hackney, London EC2A 2AP Mindspace Koszyki, Koszykowa 61, 00-667 Warszawa, Poland Online form: https://frosmo.com/contact/ Achievements/Awards: Best Exponential Startup, 2016, in Finland Founded: 2008 Founders: Mikael Gummerus, Henry Nyberg, Aki Salakka 108

FunnelEnvy: Predictive Revenue Optimisation

FunnelEnvy allows you to create 1:1 personalised campaigns and monitor and analyse metrics that are the most important for your business. It is focused on revenue optimisation for your business and also offers professional services.

What features does FunnelEnvy have? 1. Get AI-powered A/B testing capabilities: Let artificial intelligence algorithms decide which variant of web experiments to show to what audience segment by matching the variation’s content with user attributes and context. Predict and promote winners and save the time required to wait for statistical significance. 2. Focus on revenue and business goals and increase conversions down the funnel: Optimise your website based on KPIs that are business- and revenue-oriented and track them rather than dealing with excessive data noise that give no insights. The AI algorithm looks at the primary and secondary goals you’ve set and starts optimising your website for them. Each interaction and action teaches the AI, improving its performance over time. Serve up personalised experiences for all users to encourage them to move further down the conversion/sales funnel. 3. Get a robust CDP and segmentation engine: FunnelEnvy’s customer data platform collates first-party data from connected data platforms and third-party data from other sources through API and creates a single customer view. It analyses historical user data, tracks user behaviour in real time, and gives you a comprehensive view of your customers. Separate them into segments with similar attributes; one user can be in more than one cluster. This segmentation can be used in all your marketing campaigns—website, email, chat, and analytics—and by AI for accurate targeting of messages.

Integrations: Google Optimize, Google Analytics, Facebook, Adobe Analytics, Optimizely, Convert.com, Salesforce, Pardot, HubSpot, Marketo, Eloqua, Segment, Clearbit, Adroll, and others.

What will this platform cost you? FunnelEnvy has 3 plans: Onsite, Down Funnel, and Omnichannel. All plans can be customised according to your requirements. The details of the plans are given below, but to know the cost, reach out to the company. FunnelEnvy Plans 109

Features Onsite Down Funnel Omnichannel CDP data sources Behavioural % % % Third Party (reverse IP & B2B Intent) % % % Marketing Automation (Marketo, HubSpot, Pardot, Eloqua) X % % Salesforce.com CRM X % % Custom Data Sources X X % CDP unified customer profile Account % % % Individual % % % CDP audiences Conditions % % % Account audiences % % % Individual audiences % % % Third party martech destinations X X % Predictive Revenue Optimisation: Goals Behavioural % % % Individual X % % Account X % % Pipeline and revenue X % % Predictive Revenue Optimisation: Decisioning and Campaigns Visual editor campaigns % % % Custom JavaScript campaigns % % % Drift campaigns % % % Google campaigns X % % External campaigns X X % Predictive Revenue Optimisation: Insights and reporting Account report % % % Audience report % % % Campaign reporting % % % Custom reports X X % Services Access to support and training resources Unlimited Unlimited Unlimited Implementation and configuration Standard Standard Standard Ongoing strategy and technical services % % %

What FunnelEnvy users say This tool has clients such as HP Enterprise, VMWare, Contently, L’Oreal, Hugo Boss, Autodesk, invision, BMI Research, Zillow, Wiley, and Box. “Hiring FunnelEnvy was a game changer for us. It opened up possibilities for funnel management that we might never had considered, and our work together is producing great results. Their team is fantastic to work with and deeply knowledgeable. they are active, strong marketers with even stronger technical skills, who have become a critical part of our team and our success.” Andrea Abegglen, VP Marketing, Gigaom “Conversion rates have gone up more than double since we’ve been using FunnelEnvy’s 110 technology. We’re driving more leads into Salesforce than we ever have before.” Jon Ewing, Chief Marketing Officer, Fitch Group

“The FunnelEnvy team, they’ve helped us improve our testing process and prowess. We’ve increased the number of tests we perform a month by 4x and together we’ve accomplished a >40% lift in conversion. We’re looking forward to a long, profitable relationship.” Ryan Blomster, Director Mortgage Sales, Zillow

Company information and contact details ● Website link: https://www.funnelenvy.com/ ● Online form: https://www.funnelenvy.com/contact/ ● Founded: 2013 111

Google Optimize: In-depth Testing, Personalisation, and Analytics

Google Optimize allows you to conduct optimisation tests as well as personalise content and products for your visitors. It comes in 2 varieties: Google Optimize and Google Optimize 360, where the former is for small businesses and the latter for enterprises. It is a part of the Google Marketing Platform, and links seamlessly with other Google digital marketing products such as Analytics, and Ads.

What features does Google Optimize have? 1. Create advanced experiments with ease: You can create A/B/n tests, multivariate tests, split URL tests, and server-side tests that are based on the Bayesian statistical method. Use the visual WYSIWYG editor to create changes to your content, design, layout, and other page elements. You can create tests for any device or channel and schedule the start and end time as well. You can also make advanced changes using the raw HTML, JavaScript, and CSS code editor. With Optimize 360, you can run a maximum of 100 tests at the same time. 2. Manage the experiments without hassle: The experiment activity log keeps a record of all the changes made to the tests, such as what changes were made, when, and through which user account. The diagnostics on the visual editor shows you any problems with the test before launch; you can also preview your tests to see how they look on different devices and make sure everything works as you want them to. You can also schedule tests by specifying start and end dates. 3. Personalise your testing experience: Make use of data from client-side, such as cookies, JavaScript variable, data layer variables in your tag management protocol, and other activation events to customise your page variations for your visitors. You can leverage the Analytics audience segments, UTM or query parameters on your URLs, and other user attributes to make the personalisation more relevant. 4. Get actionable insights and detailed reports: Integration with Google Analytics ensures detailed data analytics and insights not only on your website but also on the performance of your experiments and personalisation activities. You can check the results against different page variants and compare them against the KPIs you need to monitor. These allow you to make strategy changes and other business decisions quickly. The objectives you can configure are: a. System objectives: Includes pageviews, session duration, bounce rate, number of transactions, revenue, AdSense impressions, AdSense click-through rate, and AdSense revenue. b. Google Analytics goals that are already configured or newly configured in your account. c. Custom objectives: Includes event objectives (separate from pageviews) and pageviews objectives. d. Upgraded Experiment Objectives: This is only available for Optimize 360. This allows you to set new objectives even after the test has started running. Integrations: 112 Google Analytics, Google Ads, Google BigQuery, Google Cloud, Firebase, and AMP

What will this platform cost you? Optimize is a free tool but Optimize 360 is paid. The plan details are given below, but you’ll have to contact Google to know the cost.

Google Optimize Plans

Features Optimize Optimize 360 A/B testing % % Native integration with Google Analytics % % Integration with % % Google Ads % % Personalisation % % Advanced customisation % % Single-page web app support % % GA audience customisation X % Multivariate testing Limited Full Experiment objectives Pre-selected Ad-hoc Simultaneous experiment Basic Advanced User and account administration % % Support and services Self-service Help Centre, Services, support, and SLAs Community Forums provided by Google and global partner network Payment Free Monthly payment

Google Optimize case studies Client: Telia Norway Industry: Telecommunications Product used: Optimize Goals and Results: Improve UX for mobile users to improve conversions from mobile devices: • Reduced size of the hero image on homepage led to a 19.3% conversion spike • New CTA checkout message (instead of a generic one) led to a 20.5% decrease in bounce rate • Display of monthly price instead of annual one led to a 94% increase in sales

Testimonial: “With Optimize we’ve been able to quickly and easily set up site experiments. This has lowered the threshold for testing even the smallest improvements to our site… We were able to analyse our Optimize experiments with important metrics and values we were already monitoring in Analytics. This made it easy for us to measure the impact of the experiment.” Simen Petersen, Digital Business Developer & Project Lead, Telia Norway

Client: Spotify Industry: Music Product used: Optimize 360 Goals and Results: 113 Increase subscriptions for its premium product: • Tests revealed that users in Germany were listening to audiobooks more than music, so using integration with Google Ads campaigns, custom landing pages were created for users who searched for audiobooks. Led to 24% rise in premium subscriptions in Germany

Testimonial: “Optimize 360 gave us new possibilities and opportunities. We’ve improved how we localise and personalise our site, and we’re tapping into new audiences that we wouldn’t have reached before… with Optimize, we could have 20 or more tests running at the same time in different countries, different landing pages, or different places on the Spotify.com domain.” Joost de Schepper, Head of Conversion Optimization, Spotify

Company information and contact details Website link: https://marketingplatform.google.com/about/optimize/ ● Online form: https://marketingplatform.google.com/about/contact-us/ 114

Intellimize: Intelligent Website Personalisation

Intellimize optimises and automates personalisation efforts on your website—both mobile and website versions—using artificial intelligence. It assesses the available user data and finds the right combination of content to show to them in real time.

What features does Intellimize have? 1. Utilise machine learning for better personalisation: Intellimize AI analyses the user data available with you/collected in real time and understands what they’re looking for or what actions they’re likely to take. After that, it finds the most relevant content ideas to show to each unique visitor. More traffic will be fed to the most popular or successful ideas, thereby increasing conversions and revenues. The AI learns with every interaction and therefore optimises your website personalisation efforts continuously. 2. Go beyond conventional A/B testing: Instead of conducting time-consuming A/B and multivariate tests, this tool allows you to conduct various webpage experiments at the same time. It uses AI to decide which variations are winning and optimises the performance by steadily killing traffic to the variations that are not performing as per the KPIs and sending more traffic to the successful variants. 3. Use visitor data to your advantage: The software takes into account all the historical and real- time data—demographic, firmographic, behavioural, and contextual—to understand a user and intelligently serves up the most relevant content to them. You can also link it to third-party tools that you use, to enrich the availability of data. You can even view how the AI makes personalisation decisions and modify it if required. 4. Implement the tool easily: The software can be activated by adding a single line of code on your webpage or a single API.

What will this platform cost you? Request a demo from the company to find out more about the pricing details.

What Intellimize users say Clients of this software include Stella & Dot, Looker, Drift, Bills.com, TigerChef, Perkville, LaserAway, Talkdesk, Dermalogica, and Segment. “Intellimize’s machine learning based optimisation delivered 5x ROI and drove more prospects to our content, demo requests, and other web forms, which directly correlates to revenue. We completed years of testing in just a few quarters, and then applied those insights across our marketing channels to better engage prospects with more targeted messaging.” Jen Grant, CMO, Looker “[After using Intellimize] We saw a 52% increase in conversions on the shopping cart. We love 115 this because that’s new revenue.” Meera Bhatia, Chief Operating Officer, Stella & Dot

“We tested 105 different ideas in 3 months. That is the equivalent of 3 years’ worth of A/B testing. When you calculate it out, we tested 4.5 billion combinations of the page and we would never have been able to do this ourselves [if not for Intellimize].” Guillaume Cabane, VP Growth, Drift

Company information and contact details Website link: https://www.intellimize.com/ Email: [email protected] Headquarters: 500 Second Avenue, Suite A, San Mateo, CA 94401 Achievements/Awards: Best Website for Conversion, IMA Impact Awards 2019 Founded: 2016 Founders: Guy Yalif, Jin Lim, and Brian Webb 116

Justuno: AI-based Visitor Conversion Suite

Justuno helps to improve sales, conversion rate, and lead generation, and create relevant personalised messaging using machine learning. Its conversion optimisation product suite includes: Pop-ups, Countdown Timers, Cross-selling, Up-selling, Exit Offer, Age Verification Gates, Banners, GDPR & Cookie Consent, Push Notifications, Email Capture, Facebook Messenger, and Gamification and Spin-to-Wins.

What features does Justuno have? 1. Customise Justuno products for mobile and web: You can create promotional offers from templates that are optimised for both web and mobile devices and users. You can get seasonal and festival-special templates, add animations and your own branding, and customise them as you like. You can also create your own designs from scratch. All the designs are compliant with Google’s SEO guidelines. 2. Personalise through Justuno’s proprietary visitor intelligence technology: The algorithm evaluates granular user data and creates visitor profiles to help you understand every user’s experience and journey on your website. It unifies behavioural and interactional data with data on profiles, transaction, and products viewed/purchased and helps you target the right people with the right recommendations and personalisation. With Justuno’s advanced segmentation and targeting, you can achieve the right amount of personalisation. For example, understand where your visitor is coming from and target them with localised and geographically relevant messages/ products/offers. 3. Test your ideas and pick what works best: Conduct A/B tests on the pop-ups and banners you create, the layout and text, images and CTA, colour and font, or anything else you want to. 4. Personalise on all channels your users are present: Deliver omnichannel personalisation by connecting with and understanding your customers wherever they interact with your brand. You can link desktop and mobile experiences, app experiences, pop-ups, SMS, social media, emails, and push notifications, among others. This will help you deliver consistent interactions and journeys for your users. Get personal with direct messaging through Facebook messenger without having to be present in chat all the time. 5. Analyse data and derive actionable insights: Get visual and analytical reports and insights about your audiences collected from assessing their on-site interactions. Discover conversion opportunities you weren’t aware of and find slight changes to your website that can boost your business. Justuno gathers more than half a billion new data points on a monthly basis, which is analysed by the AI algorithm every day, resulting in better predictive targeting, audience segmentation, and recommendations.

Integrations: Shopify, Shopify Plus, BigCommerce, Magento, WooCommerce, HubSpot, Kibo, SquareSpace, Resci, Drip, Neto, Oracle, ShopSite, Volusion, Zepo, Lightspeed, AmeriCommerce, and BuildBazaar, among others. What will this platform cost you? 117 Justuno has 3 main packages: Essential, Plus, and Professional Services. The rates for the Essential and Plus packages are in the table below. For information on professional service plans, contact the company.

Justuno Pricing Plans

Features Essential 1 Essential 2 Essential 3 Essential 4 Essential 5 Essential 6 Essential 7 Plus Cost per month, US$25 US$41 US$83 US$166 US$291 US$416 US$583 Custom annually Cost per month, US$29 US$49 US$99 US$199 US$349 US$499 US$699 Custom monthly Traffic per month 10,000 25,000 50,000 100,000 200,000 500,000 1 million Above 1 million Lead capture and % % % % % % % % website messaging pop-ups Design canvas % % % % % % % % A/B testing % % % % % % % % Analytics % % % % % % % % Push notifications % % % % % % % % Advanced % % % % % % % % targeting rules AI up-sell and X X X X X X X % cross-sell promotions Commerce AI X X X X X X X % Account services X X X X X X X % Support Email, Live chat, Knowledge base, Justuno academy Email, Live chat, Phone support, Knowledge base, Justuno academy

What Justuno users say This tool has more than 20,000 active users, including Blenders Eyewear, Stella & Dot, Evo, Puravida Bracelets, and Rothy’s. “Since moving to Justuno, we tripled our performance and have understood customer behaviour during times of rapid growth!... “Before, when a customer came to our site and left, they wouldn’t see the pop-up offer again or wouldn’t see it for 30 days. Justuno gives us the ability to be flexible and set more aggressive rules for triggering messages.” Griffin Thall, CEO & Co-founder of Pura Vida Bracelets

“Not only is Justuno’s product extremely relevant but it’s constantly evolving and their customer support is unmatched. They don’t just solve problems, they also listen to our feedback to improve the product.” Marissa Jimenez, Director of Email Marketing, Hawke Media

“Utilising Justuno for email lead generations allowed us to generate over US$1.2m in a single month through segmented flows and campaigns.” Colin Wayne, CEO Founder, Redline Steel Company information and contact details 118 Website link: https://www.justuno.com/ Email: [email protected] Online form: https://www.justuno.com/contact-us/ Phone: +1 415 878 6070 Headquarters: Pier 26. Mailbox 5, San Francisco, CA 94105 Other offices: 11211 Taylor Draper Ln, Suite 305, Austin, TX 78759 Founded: 2010 Founders: Erik Christiansen and Travis Logan 119

Kameleoon: A/B Testing and AI-Driven Personalisation

Kameleoon offers personalisation and A/B testing tools for website optimisation. It is an open platform with powerful AI and segmentation capabilities that enrich your personalisation efforts.

What features does Kameleoon have? 1. Find what your users are looking for: Kameleoon’s AI is visitor-centric and real-time. A conversion score—Kameleoon Conversion Score—is assigned to each visitor as per their on-site behaviour and the focus is on finding the relation between the intentions of visitors when viewing/purchasing a product and making a transaction or engaging with your brand. 2. Personalise in real time: Visitor data is evaluated as each visit happens, and not just historically. This allows the AI to track user behaviour and understand visitor intent in real time, to segment users into highly focused groups, to forecast how likely each user is to convert from visitor to customer and dish out the personalisation each user or segment needs. You can personalise content, messaging, browser, on-site merchandising, as well as email. 3. Automate your campaigns or create them manually: With its predictive algorithm Kameleoon Predict, you can automate campaigns and targeting based on triggers and specific user behaviour/ interaction. Audience segmentation and targeting can also be automated. At the same time, both campaign management and segmentation can be done manually as well. 4. Reach your visitor on multiple media: You can tailor-make experiences for your visitors whether your users are engaging with you on web, mobile, tablet, apps, or email. With data-syncing and common points of contact among channels, you can create a seamless journey instead of fragmented ones for your users. 5. Create your own widgets or select from templates: Kameleoon has more than 40 widgets you can use to embellish your campaigns. These widgets can be chosen from templates and modified as you need. 6. Run A/B and multivariate tests on design and personalisation ideas: The graphic editor makes it easy for you to make changes to your website’s design and layout to create tests. The collaborative simulation mode allows you to view the changes as your user sees them, before publishing or sending to test mode. You can test multiple variants of your pages at the same time and set parameters on what audience segments or traffic percentage each variation should be shown. You can also run tests on the server side and not just the client side. Detailed insights will be available on each test to show you what’s working and what’s not. 7. Get robust architecture, technical ease, and scalability: This is an open platform and can be accessed from client or server through APIs. The software just needs a line of JavaScript code less than 40kb that loads in less than 70 milliseconds. There is no SQL Big Data architecture, tagging, or cookie storage. ITP 2.3 is automatically managed, the technology is 100% flicker-free, and you can link multiple domains and websites of your brand for comprehensive data analytics. Kameleoon CDN has more than 100 relay points and your data is stored in European Data Centres that are 120 compliant with GDPR. The tool can be customised to your usage case, modified as per your industry and specific business needs.

Integrations: Google Analytics, Adobe Analytics, Salesforce, Mailchimp, Hotjar, Kissmetrics, Tealium, Comscore, Contentsquare, Mandrill, Clicktale, Emarsys, eTracker, Fasterize, Crazy Egg, Lengow, Advalo, Mailjet, Segment, SmartFocus, Weborama, Zendesk Chat, and others.

What will this platform cost you? Contact Kameleoon for details about plan and cost information.

What Kameleoon users say The clients of this platform include Cdiscount, Adecco, Auchan, AXA, BNP Paribas Real Estate, Coca Cola Europe, Decathlon, Corsair, Kia Motors, L’Oreal Paris, Lexus, Louis Vuitton, Michelin Tyres, and Nespresso. “After analysing our visitors’ behaviour, we realised that the conversion rate of new visitors could be improved. Competitors are only a click away, so the objective was to retain visitors on our site and to encourage them to buy immediately. Thanks to Kameleoon, we could quickly and easily provide a dynamic, personalised welcome offer and thus see a 21% increase in conversions from this target segment.” Adrien Soulet, E-marketing Project Manager, allopneus.com

“50% of our turnover comes through our website. After analysing the user journey for late bookers, we could see it needed work if we were to increase online bookings. Thanks to Kameleoon we were able to test this hypothesis quickly and simply, and while we updated this landing page multiple times per week as availability changed, it was simple to update the A/B test at the same time.” Amandine Huart, Merchandiser Marketing Project Manager, Belambra Clubs

“When we wanted to improve the user journey for our visitors, Kameleoon allowed us to quickly and easily carry out A/B testing to differentiate making an online purchase from an in-store reservation. By offering visitors a CTA and a clickable link, we were able to eliminate confusion between the two actions. Clicks on ‘Add to cart’ increased by 2%, and the number of online reservations for in-store purchase increased by 13%.” Julie Dubec, Digital and CRM Director

Company information and contact details ● Website link: https://www.kameleoon.com/en/ ● Email: [email protected] [email protected] [email protected] [email protected] ● Online form: https://www.kameleoon.com/en/contact ● Headquarters: 12, rue de la Chaussée d’Antin, 75009 Paris, France ● Phone: +33 184 175 940 (France support); +33 183 622 050 (France sales) 121 +44 7900 404990 (UK) +49 781/9241 7726 (Germany) +39 245 075 258 (Italy) +7 910 413 2083 (Russia) ●Achievements/Awards: 2017 and 2018 TrustRadius Top Rated Personalization & A/B Testing Solution Found place in Inc. 5000 Europe 2018’s fastest-growing private companies list ● Founded: 2012 ● Founder: Jean-Noël Rivasseau 122

Maxymizely: AI-powered Experimenting and Conversion Optimisation

Maxymizely uses big data analytics and predictive modelling for constant conversion rate optimisation and personalisation of your website. It has capabilities for visual and technical page editing, traffic segmentation, page testing, machine learning, data analytics, and user analysis as well.

What features does Maxymizely have? 1. Machine learning shows you insights and helps you make decisions faster: The platform uses a mix of matrix factorisation approaches that also takes into account information about visitors. It analyses how different page attributes and content interact with each other, which in turn helps in personalising pages for visitors. This is more insightful than conventional split testing and analysis. Because the results are faster and real-time, you can execute page optimisation at a much faster pace. 2. Page editor that can be used by both developers and non-developers: Even if you don’t know the technical side of page creation, you will be able to use Maxymizely’s visual editor with ease. The platform also has the option of deploying CSS and JavaScript Editors for developers/designers/ marketers who know the back-end work. 3. Segment traffic to get better results: With this platform, you can choose from more than 20 traffic segmentation attributes to get more valuable and actionable data. You can segment traffic based on browsers, operating systems, location, organic vs paid traffic, new vs returning visitors, etc. 4. Get both web and mobile app analytics: Detailed analytics—actions taken by users on your pages, visitor behaviour, and funnel analysis, among others—will be available on the tool’s dashboard, for your website as well as mobile app. 5. Get expert assistance and consultation: In case your company isn’t equipped to deal with testing and optimisation processes, you can also hire Maxymizely’s expertise. The services available are for analysis, design, development, creating and analysing A/B tests, and validation.

What will this platform cost you? The platform comes with a free trial period of 14 days during which you don’t have to make any payment commitments.

Maxymizely Pricing Plans

Features Starter Basic Standard Maximal Cost (per month) US$19 US$39 US$149 US$399 Monthly active users 10,000 50,000 250,000 1 million A/B/N and MVT Testing % % % % Intelligent conversion % % % % Simple segmentation % % % % Features Starter Basic Standard Maximal 123 User behaviour analytics % % % % Unlimited experiments % % % % Unlimited teammates % % % % Mail support % % % %

What Maxymizely users say “The software has a fast response rate, and though I was using a multitude of variations, it didn’t seem to clog. It uploads your website quickly and allows you to create variations with the built-in visual editor. You can set goal actions for any element on your website, you can delete elements, or move them around; you can adjust traffic settings and decide how much traffic should be engaged in the experiment; segmenting the audience of visitors to be involved in the experiment is easy and presents a myriad of parameters to choose from; I love that you can split traffic among the variations (you can do that manually, or thorough the automated intelligent conversion). I love that it has its own analytical system, and the reporting is sleek and presents lots of parameters to filter by. Focusing on interdependencies between data variables helps to uncover the most profitable audience.” Laura W., Director (Review from Capterra)

Company information and contact details ● Website link: https://maxymizely.com/ ● Email: [email protected] ● Skype: live:maxymizely ● Headquarters: 1906 El Camino Real, Menlo Park, CA 94027 ● Founded: 2012 124

Naytev: Social Media Testing and Personalisation

Naytev is a social media management and automation platform. It consolidates your paid and organic workflows and gives you detailed analytics and suggestions. It also allows you to do A/B testing and personalisation for your social media accounts.

What features does Naytev have? 1. Schedule and automate social media posting: With Naytev, you can schedule posts using a drag- and-drop creator, for Facebook, Instagram, Twitter, LinkedIn, and Pinterest. The scheduled posts can be viewed, edited, or deleted, and complex rules of what to post when and how often, can be defined. With different posting options, such as every 7 days, at optimal time every 7 days, at a specific time, or during a specified content window, you can ensure the maximum impact on your social media engagement.

Source: Naytev.com

2. Manage and test paid advertisements on Facebook and Instagram: Naytev tells you what your paid social ROI would be, making it easier for you to decide whether to spend on ads across the pages, or boost only top posts. You can conduct A/B tests on Facebook and Instagram ads as well. The tool gives you actionable insights and suggestions, and lets you automatically share performance changes with your team by defining performance triggers. Use Optimization Profiles to create pre-set rule groups for frequently used promotion or test settings. You can create as many such rule groups as 125 you want. If needed, modifications can be done on these rules before applying them to a new post. 3. Experiment with post content and images for Facebook and Instagram: You can create A/B tests for any kind of audience—existing or new followers, people who engage with you little or a lot, etc. The tests can be as simple or as complicated as you need them to be, thanks to the granular targeting options available. The software also automatically posts the winning messages within the pre-sets of your content calendar. 4. Get detailed analytics: The tool tracks the performance of all your posts across different media (Facebook, Instagram, Twitter, LinkedIn, and Pinterest), in real time, and the generated reports can be seen on the account dashboard. It gives you in-depth insights even on cross-media performance. With advanced filtering options, create as many content displays as you want and choose what content and metrics you want to see. The best part is that all of these analytical insights can be had for free.

What will this platform cost you? Please contact the company to know the details of the plans available and their cost. There is a no- commitment free trial for 14 days.

What Naytev users say The clients of this software include A&E, Huffpost, Travelzoo, TechCrunch, Inc., Refinery29, FourSquare, Clique, Kiplinger, and Vice. “Naytev has helped all of our initiatives become more strategic. It shows us how we should be packaging content for social distribution. Finding the creative that works in each test has definitely impacted our ability to save money on tested campaigns. Initially, I was sceptical that we would see such a big performance increase. Our content already does well on social and our team is pretty savvy in knowing what our audience is looking for. However, Naytev has helped us identify key insights to take back to the team and inform how we package certain types of content. All publishers are struggling right now to maximise social efforts--the ability to test through Naytev is putting us ahead of the game.” Allie Mitchell, Paid Media Strategist, Clique

“The Facebook Post A/B testing and the ability to boost interactions and click-throughs by 100- 150% really stood out, especially in the changing environment for publishers. The trends we’ve seen make reposting less effective than it used to be, so we really need to nail the packaging the first time. It was kind of a no-brainer to use dark testing before we show content to our main audience. If I blow it on something that we spent a lot of time on—I don’t get a second pass in a time-sensitive window. The results that I’m able to show other people are also really helpful—I have a lot more confidence that I’m doing everything I can to help our team’s content succeed.” Benjamin Demers, Social Media Manager, Kiplinger

Company information and contact details ● Website link: https://www.naytev.com/ ● Email: [email protected] [email protected] ● Headquarters: 251 S Van Ness Ave, San Francisco, California US ● Founded: 2014 126

NextUser: Data Analytics and Personalisation

NextUser allows you to collect, manage, and analyse user data, assess your website and find conversion optimisation opportunities, predict user behaviour with AI, personalise your website for your visitors, and automate your marketing campaigns.

What features does NextUser have? 1. Collect and evaluate visitor data: You can link NextUser with your proprietary or third-party tools such as website, email service provider, CRM, DMP, analytics software, and other marketing platforms to monitor both known and unknown users and their data. NextUser also has its own CDP that specialises in data collection and can be used to orchestrate marketing campaigns. You can also persuade anonymous users to make themselves known through NextUser. With a thorough analysis of data, the tool will identify key opportunity areas for your business, which is put into a report highlighting 15 to 20 workflows. You can also test different workflows to see what suits your business the best and what gives better conversions. 2. Get 1:1 personalisation for your users: All the collected data is analysed and segmented, making them ready to use for personalisation campaigns. You can deliver targeted messages on multiple channels, make proactive content and product recommendations as per the user’s previous purchases, browsing history, location, on-site behaviour, or other attributes. You can also conduct A/B tests to figure out what workflows work better.

Source: Nextuser.com

3. Take advantage of IBM Watson-powered AI: NextUser has partnered with IBM Watson to use their artificial intelligence. This AI—apart from understanding a user based on demographic, attribute, behavioural, and real-time data—also gives you insights to the personality of your users, allows you 127 to capture the inherent inter-related patterns among user personalities and interests, and analyse their writing styles on social media, blogs, or online reviews to understand their cognitive and social characteristics. The software also uses Google Cloud Vision to help you understand brands, images, context, and environment from images posted by users to improve market knowledge and understand your brand perception. 4. Use predictive analytics for customer retention and conversion optimisation: NextUser uses AI to help you forecast upcoming trends, purchase likelihood of customers, and understand customer behaviour better. This in turn allows you to be prepared for future demand, create strategies for on-site personalisation for high-value user groups and retention of at-risk segments, and cash in on up-selling and cross-selling opportunities.

What will this platform cost you? Contact the company for a demo of the product and its pricing information.

What NextUser users say The tool’s clients include Carrefour, Nestle, R/GA, LVMH, Unilever, and Sanofi.

Company information and contact details ● Website link: https://www.nextuser.com/ ● Email: [email protected] [email protected] [email protected] [email protected] (San Francisco) [email protected] (Paris) ● Phone: +1 415 449 8643 (New York) +1 845 709 8566 (San Francisco) +33 145 253 545 (Paris) ● Offices: 416 W 13th St, Suite 302, New York, NY 10014 Pier 26, Troll House, The Embarcadero, San Francisco, CA 94105, United States 33, Rue La Fayette, Paris, Ile-de-France FR ●Achievements/Awards: Winner of 2016 Unilever’s Startup Battle ● Founded: 2013 ● Founder: Matthieu Dejardins 128

Omniconvert: Customer Journey Optimisation for e-commerce Businesses

Omniconvert enables e-commerce companies to grow and become more customer centric. It has tools for conversion, retention, feedback, and automation. It also offers managed CRO services.

What features does Omniconvert have? 1. Run experiments on multiple devices: You can conduct split tests on desktop, mobile, and tablet. The tool also allows you to switch off tests for specific devices if you want so. The tests can be created with a simple WYSIWYG editor which also has the option to edit website codes. More than one test can be conducted at the same time. You can decide how much traffic should be allotted to each test variant. It uses both Bayesian and Frequentist algorithms on its A/B and split tests, and the best part is that you can choose which statistics you want to implement on your experiments—you can even run both simultaneously, though there would be slight differences in results between them. 2. Segment your visitors for granular personalisation: The software has over 40 criteria for audience segmentation, such as location, conversions, behaviour, UTM parameters, traffic source, and many other customisable parameters. You can experiment with different combinations of these to create audience groups that you would like to target with tailored versions of your website. Reveal, Omniconvert’s customer intelligence software, uses RFM Analysis and RFM Segmentation to assess historical data of users and give you actionable insights. Real-time data and third-party data are also tracked, which means that you get a comprehensive view of each visitor. Based on this, you can tailor webpages, overlays, and satisfaction surveys according to the past and on-site behaviour of your visitors. 3. Deliver targeted messages based on behavioural triggers: For better customer retention and prevention of site or cart abandonments, you can display targeted messages through web overlays and surveys, based on 4 behavioural triggers: exit intent, page-load, scroll, and click. The available overlays are: countdown times, discount coupons, download pop-up, personalised pop-up, testimonials, and subscription overlay. Surveys can be administered in widget-form or pop-up form. Overlays can be created from a library of over 100 editable templates. Survey has 8 types of answers for you to choose from and the design can be customised to your requirements. You can show the survey on single or multiple pages and can be displayed in several languages through instant translation. You can also schedule experimentation around surveys and overlays. 4. Personalise overlays and surveys effectively: Even the text, images, CTA, and placement of the overlays and surveys can be changed as per the segment the customer falls into. You can also use multi-step overlays with branching logic surveys that make the visitors tell you what customisation they want. 5. Get help from machine learning: Adapt is Omniconvert’s ML algorithm that uses over 500 datapoints to conduct 500-odd new automated experiments every 4 hours. The algorithm works on 6 core principles: a. Choice Reduction Search 129 b. Choice reduction Filters c. Welcome Gateway d. Special Offers e. Social Proof f. Fear, Uncertainty & Doubt Diminisher 6. Get actionable and insightful data: The software collects data, compares results, and provides you with detailed reports and suggestions. This exercise can be done on your A/B tests, overlays, surveys, and any other personalisation efforts. With Reveal, you can understand the profile of your customer, monitor their relationship with the brand, nurture them through personalisation and segment prioritisation, and retain them. 7. No expiry date on your data: Even the free version of the tool retains your data indefinitely, until you tell them to do so.

Integrations: Google Analytics, Google Tag Manager, Hotjar, Inspectlet, Mailchimp, GetResponse, Magento, Shopify, and Zapier, among others.

What will this platform cost you? Omniconvert has 2 plans: Platform and Enterprise. The cost of the Platform plan is based on the number of views you intend to test every month. A free trial is available for 30 days without needing to give your credit card details. The pricing details are given in the first table below and the features available in each plan is given in the second table:

Omniconvert Pricing Plans

Cost per month Tested views per month Platform 1 US$0 0 to 99,999 Platform 2 US$324 100,000 to 299,999 Platform 3 US$608 300,000 to 499,999 Platform 4 US$908 500,000 to 699,999 Platform 5 US$1,208 700,000 to 999,999 Platform 6 US$1,658 1 million to less than 2 million Platform 7 US$2,208 2 million to less than 3 million Platform 8 US$3,024 3 million to less than 5 million Platform 9 US$4,658 5 million and above Enterprise Custom Unlimited

Omniconvert Pricing Plans

Features Platform Enterprise Subaccounts 5 Unlimited Websites Multiple Unlimited Exit intent with no branding % % Advanced segmentation % % Mobile website testing % % Features Platform Enterprise 130 Advanced reporting X % Optimisation strategy X % API access % % Support 4-hour response time With implementation Onboarding 30-min 1-on-1 2-hour training for team Dedicated optimisation team X %

What Omniconvert users say Clients of this tool include Sephora, Forbes, Whirlpool, Oriflame, Avon, WWF, Decathlon, University of London, Conversion Sciences, ING, and OLX, among others. “The team we worked with at Omniconvert was reliable, committed, and highly skilled. They embraced our conversion challenges so fully that interacting with them was like interacting with internal staff. Our problems became their problems, and thankfully their experience and skill helped us to fix those problems. They earned my trust and the wonderful results of their work have endeared me to their company. Thank you, Irina, Matei, and Maria for your valuable insights and impressive talents.” Kamy Akhavan, CEO, ProCon.org

“We ran various A/B tests on our existing traffic and Omniconvert was able to double the trial conversions to our brand monitoring software. The in-app designer and reporting module allowed us to grow our revenue.” Razvan Gavrilas, Founder BrandMentions

“What I like best is that this product does more than just A/B test. Qualitative data is crucial, and the tool helps you gather this vital information. I also like the personalisation aspect of the technology.” Justin Rondeau, Director of Optimization at Digital Marketer

Company information and contact details ● Website link: https://www.omniconvert.com/ ● Online form: https://www.omniconvert.com/contact/ ● Phone: +1 650 437 1584 (Romania) +48 223 895 161 (Poland) +31 184 745 255 (The Netherlands) ● Headquarters: Str. Vasile Vasilievici Stroescu 14, București 021374 (Bucharest, Romania) ● Other offices: ul. Encyklopedyczna 2A/4, 01-990 Warszawa, Poland Hakgriend 18, 3371KA Hardinxveld-Giessendam 131

OptinMonster: Conversion Optimisation Toolkit

OptinMonster is a suite of tools you can use for conversion rate optimisation. Through targeted forms, pop-ups, and web overlays and the ability to test and personalise them, this platform helps you get more subscribers, leads, and sales from your existing traffic.

What features does OptinMonster have? 1. Choose from a variety of campaign types: You can create the following kinds of campaigns to optimise your conversions and leads: a. In-line forms b. Sidebar forms c. Lightbox pop-up d. Full-screen welcome mat e. Floating bar f. Slide-in scroll box g. Content locker h. Countdown timer i. Coupon wheel opt-ins

Source: Optinmonster.com 2. Build campaigns easily using templates and intuitive editor: Using the drag-and-drop builder, 132 you can create attractive campaigns that help you increase subscriber base and leads. You can create the pop-ups and overlays from scratch, or use one of the 65-odd templates from the library to start and customise them—from background and design to text and messaging—as you need to. You also get access to over 26 MonsterEffects—animation and sound-related—that you can use to make the campaigns more attractive. The campaigns work equally well on desktop, mobile, and tablets. 3. Personalise the campaign display by defining triggers: Make sure that your campaigns are displayed to the right visitor at the right time using various triggers. These triggers can be based on: a. Exit intent (when the visitor is about to leave the page or site) b. Scroll (when the visitor has scrolled down a certain percentage of the page) c. MonsterLinks 2-Step Optins (convert links or images to a 2-step opt-in form) d. InactivitySensor (based on how long a visitor is inactive on your site) e. Timed display control (show campaign after a predefined time) f. Campaign scheduling (show time-sensitive campaigns only during specific periods) 4. Target the right people with the right campaign: Instead of showing all campaigns to all users, make use of OptinMonster’s precision targeting techniques to show the most relevant campaigns to visitors. The following targeting rules can be applied: a. Referrer detection (depending on where the visitor is coming from) b. Page-level targeting (depending on the page or section of your website) c. On-site Follow Up Campaigns (on-site drip campaigns based on user interactions) d. On-site Retargeting (special offers for returning visitors) e. Geolocation targeting (based on the visitor’s location) f. Cookie retargeting (based on custom cookies) g. Device-based targeting (based on what device the visitor is using) h. AdBlock detection (overcome ad blockers visitors are using through customised messaging) 5. Test and personalise your campaigns: The tool also allows you to conduct A/B tests, multivariate tests, and real-time personalisation on the campaign types you choose to use. 6. Get in-depth reports: Learn how your campaigns are performing, analyse your conversion efforts, get insights from your tests, what improvements can be made, and empower your business strategy with actionable data and insights. 7. Work seamlessly with other platforms: You can link OptinMonster to other platforms for finer segmentation and lead-sharing, create success-tracking scripts and retargeting pixels based on campaign interaction, and add Smart Tags to display dynamic and personalised content to different users.

Integrations: Mailchimp, HubSpot, Salesforce Pardot, WordPress, Shopify, Magento, BigCommerce, WooCommerce, Joomla, Drupal, PrestaShop, Blogger, Tumblr, Infusionsoft, ActiveCampaign, Weebly, SquareSpace, ConvertKit, Campaign Monitor, Webhooks, SendPulse, Marketo, Klaviyo, Drip, and others.

What will this platform cost you? OptinMonster has 4 plans: Basic, Plus, Pro, and Growth. The pricing and package details are given in the table below: OptinMonster Pricing Plans 133

Features Basic Plus Pro Growth Cost per month US$14 US$30 US$47 US$80 Discounted rate* US$9 US$19 US$29 US$49 Sites supported 1 2 3 5 Pageviews per month 3,500 15,000 50,000 250,000 Campaigns Unlimited Unlimited Unlimited Unlimited Subaccounts None None 2 Unlimited Integrations Basic Advanced Pro All Analytics and reporting Simple Full Full Full Page-level targeting % % % % List segmentation % % % % Integrated A/B testing X % % % Campaign archives X % % % Custom branding X X X % Activity logging X X X % Client logins X X X % Form types Lightbox pop-ups % % % % Floating bars % % % % Inline forms % % % % Sidebar forms % % % % Slide-in scroll boxes % % % % Full screen overlays % % % % Custom e-commerce forms X X % % Coupon wheel campaigns X X X % ManyChat integration X X X % Design and effects Template library % % % % Drag-and-drop builder % % % % Custom fonts % % % % Custom CSS % % % % Custom success messages % % % % Success redirects % % % % MonsterEffects X % % % MonsterSounds X % % % Yes/No multi-step forms X X % % Countdown timers X X % % Remove OptinMonster badge X X % % SMART controls Timed display control % % % % Scroll triggering % % % % Subscriber recognition % % % % InactivitySensor X % % % Content locking X % % % Features Basic Plus Pro Growth 134 Device targeting X % % % Attention activation X % % % MonsterLinks 2-step forms X X % % Exit intent technology X X % % Cart and form abandonment X X % % Campaign scheduling X X % % Smart Tags X X % % UTM campaign targeting X X % % Referral detection X X % % Cookie retargeting X X % % Lead sharing X X % % On-site retargeting X X X % On-site follow-up campaigns X X X % Geolocation targeting X X X % Adblock detection X X X % Success scripts X X X % Behaviour automation X X X % Support OptinMonster University % % % % Priority support X X % %

What OptinMonster users say The company claims that over 1 million websites are using their tools. “OptinMonster is a simple to use—yet powerfully effective—tool that will change your e-commerce store overnight. The range of options allows you to find the perfect pop-up for your site, whether you want to increase your list size, reduce abandonment or trial new features. We can’t recommend it highly enough.” Jamie Marcuson, Director, Cosmetic Capital

“Since our webmaster found OptinMonster, we’ve had full flexibility on how, when and where a pop-up is shown. It has been a blast since then. Before OptinMonster, we were getting 20 subscribers a week. Now, we are now getting approximately 100 subscribers per week even with 40% less traffic on the site. These are really good results!” Per Dyring Dahlberg, CRM Manager, Libratone

“OptinMonster has allowed us to rapidly innovative our on-site engagements, greatly improving our customer experiences. The robust testing capabilities have helped us increase conversion rates +200%, resulting in tripled month over month growth of our email list.” Ben LoBue, Director of e-commerce at Sportique

Company information and contact details ● Website link: https://optinmonster.com/ ● Online form: https://optinmonster.com/contact-us/ ● Founded: 2013 ● Founders: Thomas Griffin and Syed Balkhi 135

Oracle Maxymiser: User Research, Testing, Personalisation, and Data Management

Oracle’s Maxymiser is part of its marketing cloud that allows you to conduct split tests and personalisation campaigns. You can deploy cross-device campaigns, manage customer data, and analyse performance extensively.

What features does Maxymiser have? 1. Test all your hypothesis and let their results drive your strategies: Use heatmaps by Oracle Infinity to find out how your users are interacting with your webpages, and then run A/B and multivariate tests across various pages and customise them for the journeys of different segments of customers. You can deploy multiple tests at the same time.

Source: Oracle.com Tutorials

2. Link all your customer data for an accurate picture of your customers: You can sync your existing data, data in third-party tools, session data from Maxymiser, and/or data from Oracle Data Management Platform to get a unified view of your customers. This data will feed into creation of customer segments and deeper targeting that are most essential in personalisation activities. It also helps you identify existing and new conversion opportunities across the transaction funnel. Maxymiser can be integrated with your systems with just a single line of code. 3. Understand your users and personalise their experience on your site: By assessing all available user and session data, you can create profiles—for individuals as well as segments—and understand 136 general market trends, as well as user intent, behaviour, and engagement with your website/app. This allows you to create messaging and product/content recommendations relevant to each user/ user group and help reduce exit and bounce rate and cart abandonment and increase engagement and conversions. 4. Let AI power your personalisation efforts: The use of machine learning algorithms ensures that personalisation campaigns are constantly enhanced with fresh data, perspectives, and increasingly accurate understanding of users. The AI can predict user behaviours based on previous and real- time data, which allows it to deliver the right messages and recommendations at a faster pace. 5. Enhance personalisation efforts for mobile apps as well: Maxymiser allows you to test and launch personalisation campaigns for apps, and smartphone and tablets too. With accelerated campaign deployment and real-time visual editing capabilities, ensure that mobile users get the experience they expect at an expedited pace. You also don’t need to wait for app store approvals and resubmissions.

Source: Oracle.com Tutorials

What will this platform cost you? Please contact the company for information about packages and pricing.

Maxymiser case studies Client: National Express Industry: Transport Products used: Oracle Marketing Cloud, Oracle Maxymiser Goals and results: • Increase in app engagement: 22% more engagement achieved on app page compared with website through a redesign of the app page • Increase in ancillary sales: Uplift achieved in ancillary sales and average order value through redesign of the ancillary product page • New ideas on webpages: Customer testimonials on landing page increased sales orders from the page Testimonial: 137 “Working with Oracle Maxymiser feels like an extension of the team. They understand our business and the expectations our customers have for the service we provide. Strategically, the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side, helping us to run complex tests in a risk-free way. I have always been really impressed with the Oracle Maxymiser product roadmap and the speed of development. The in-house capabilities this toolset provides set the benchmark. Through the visual campaign builder our development team is able to run endless tests and optimisations with absolutely no internal resources limitation.” Ashley Howe, Analytics and Optimization Manager, National Express

Client: Debenhams Industry: Retail Products used: Oracle Marketing Cloud, Oracle Maxymiser Cloud Service Goals and Results: • Gain the ability to test different customer experience scenarios: More than 100 tests on customer experiences done by standardising test processes with Oracle Maxymiser Cloud Service; more understanding gained on which experience is right for the company’s customer base to increase engagement and loyalty; ability to offer precise recommendations to lines of business on online shopping process changes gained through A/B and multivariate tests • Maximise online sales: Increased average order size after testing out a different sequence of available products, especially in fashion; with better campaign impact on customer experience, online sales revenue increased by 3%; revenue spikes achieved during peak season such as Black Friday through strategies such as seasonal pop-ups and offers • Increased mobile device conversion: Achieved double-digit increase in mobile conversion rates by prioritising mobile experiences in campaigns

Testimonial: “Oracle Maxymiser enabled us to test and learn various experiences at different points of the on-site journey. Based on A/B test results, we have added 3% to our digital revenue. We will leverage Oracle Maxymiser’s capabilities in the near future so that we can address our customers with more personalisation.” Todd Coughlan, Multivariate Testing and Personalization Manager, Debenhams

Company information and contact details ●Website link: https://www.oracle.com/in/marketingcloud/products/testing-and-optimization/ ● Email: [email protected] (UK, Ireland) [email protected] (Australia) [email protected] (India) [email protected] (France) [email protected] (Germany) [email protected] (Singapore) [email protected] (China) [email protected] (Latin America) [email protected] (Switzerland) [email protected] (Denmark) 138 [email protected] (Austria) [email protected] (Hungary, Malta, Poland, Slovenia, Estonia, Czech Republic, Greece, Romania, Turkey, Bosnia and Herzegovina, Slovakia) [email protected] (Hong Kong and Macau) [email protected] (Malaysia, Brunei) [email protected] (Russia, Mongolia, Kazakhstan) [email protected] (Ukraine) [email protected] (Belgium, Luxembourg) [email protected] (Latvia) [email protected] (The Netherlands) [email protected] (Portugal) [email protected] (Spain) [email protected] (Finland) [email protected] (Italy) [email protected] (Lithuania) [email protected] (Norway) [email protected] (Sweden) [email protected] (Bahrain, Lebanon, Egypt, Oman, Gulf states, Qatar, Iraq, Saudi Arabia, Jordan, UAE, Kuwait, Yemen, all of Africa) ● Phone: +1 800 672 2531 (Global toll-free); +1 650 506 7000 (Global general enquiries) +1 800 392 2999 (US General enquiries); +1 800 633 0738 (US Sales); +1 800 223 1711 (US support) +1 800 668 8921 (Canada support) +44 207 5626 827 (UK) 1300 366 386 (Australia online sales); 1800 787 901 and +61 2 9491 2850 (Australia sales support); +61 2 8817 7600 and +61 132 370 (Australia support) +91 80 67862950 (India); 000 800 100 7789 (Tata toll-free) +33 (0) 15 7608309 (France) 0180 2 672253 (Germany) +65 6436 1000 (Singapore) 400 699 8888 (China) 0120 155 096 (Japan toll-free) +212 522 977 308 (all of Africa) +27 11 319 4022 (South Africa) +31 30 669 8202 (The Netherlands) +322 719 1332 (Belgium) +34 91 6036188 (Spain) +35 121 423 5180 (Portugal) +35 22 700 0605 (Luxembourg) +353 1 803 1162 (Ireland) 139 +358 9 5494 1006 (Finland) +370 (5) 204 75 17 (Lithuania) +371 67 046 090 (Latvia) +372 6287 700 (Estonia) +380 44 498 4277 (Ukraine) +39 022 49 59 355 (Italy) +41 22 556 26 27 (Switzerland) +43 1 33777 0 (Austria) +45 44 808077 (Denmark) +46 85 877 8022 (Sweden) +47 738 42111 (Norway) +52 55 9178 3146 (Mexico) +54 11 5299 6535 (Argentina) +55 11 5189 3137 (Brazil) +603 2299 3600 (Malaysia); 1800 801 837 (Malaysia toll-free) +7 (495) 641 1439 (Russia, Mongolia, Kazakhstan) +966 112739210 (Saudi Arabia) +971 4 390 9010 (Oman, Gulf states, Iraq, UAE, Kuwait, Yemen) +973 1 7512551 (Bahrain) +974 4 4462718 (Qatar) 0508 555 215 (New Zealand toll-free); +64 800 991 814 (New Zealand sales support) 800 901039, +852 3655 7400 (Hong Kong) ●Achievements/Awards: Recognised as a ‘Niche Player’ in Gartner’s 2019 Magic Quadrant for Personalization Engines 140

Picreel: On-site Retargeting and Conversion Optimisation

Picreel is a website optimisation tool that captures user data and on-site behaviour and helps you deliver personalised messaging to them in real time. Its products include ReelOverlay, ReelLeads, ReelSurvey, and ReelLinks, which work on desktop as well as Apple and Android smartphones. It captures leads and sends the data to your CRM or marketing automation software.

What features does Picreel have? 1. Show targeted and personalised offers using overlays: With ReelOverlay, you can show the most relevant offers in a page overlay format to targeted visitors in real time. These can help to nudge the visitor to make a transaction, keep them engaged on the site for longer, or capture new leads. On-site retargeting allows the tool to predict the exact moment a user leaves the page, to prevent that action and deploy an exit intent overlay, for example. Targeting rules can be set based on users’ demographic and historical and real-time behavioural data. 2. Use forms for email capture from potential leads: With ReelLeads, you can show customised and personalised forms to visitors who’re likely to be interested in your products and gather their emails to add to your email marketing base. You can also use Picreel’s social media templates to persuade more visitors to like and follow your account for increased social media visibility. 3. Use surveys to get direct feedback from visitors: ReelSurvey allows you to deploy targeted surveys at the right time and in the right position on the page. You can survey specific user groups and customise the survey designs, questions, answer types, and CTA forms. This will help you get direct feedback from users apart from all the indirect feedback you get through on-site actions and behaviours. 4. Use link-based overlays to direct user actions: ReelLinks is a widget to show your visitors an overlay with targeted and personalised messaging, when they click on a link. You can direct the visitors towards another page, urge them to subscribe or join a list, or perform any other transactional action.

Source: Picreel.com 5. Visual editors can be used for all tools: All the above tools can be created and edited with your 141 own branding with the software’s visual editor. You can use the available templates or build one yourself by uploading a design, and you can make changes to the HTML or CSS codes as well. 6. Conduct A/B tests: You can experiment with elements on the Picreel widgets you use, to constantly optimise your campaigns. 7. Get insights into the performance of all widgets used: All the data gathered from the use of Picreel templates are sent to your CRM in real time. This allows you to view the performance metrics, conversion rates, pageviews and visit information, and audience interactions with the widgets in a comprehensive way.

Integrations: Google Analytics, Salesforce, Magento, Shopify, Mailchimp, Aweber, GetResponse, Webhooks, Zapier, Campaign Monitor, HubSpot, Infusionsoft, ActiveCampaign, Marketo, Klaviyo, Oracle Eloqua, Emarsys, Act-On, Slack, Tictail, and others.

What will this platform cost you? The software has 5 plans: Starter, Basic, Plus, Pro, and Enterprise. There is a 25% discount on annual billing and free trial is available for 30 days. To know about enterprise packages, write to the company via https://www.picreel.com/enterprise-call/. The package and pricing information is provided in the table below:

Picreel Pricing Plans

Features Starter Basic Plus Pro Enterprise Cost per month, monthly US$19 US$69 US$149 US$399 Custom Cost per month, yearly US$14 US$52 US$112 US$299 Custom Visitors per month Up to 3,000 Up to 10,000 Up to 50,000 Up to 300,000 Custom Pageviews per month 30,000 100,000 500,000 3 million Custom Domains Unlimited Unlimited Unlimited Unlimited Unlimited Cart and form abandonment % % % % % CRM integration % % % % % On-site retargeting % % % % % Mail marketing integration % % % % % 10-second installation % % % % % Timed pop-up % % % % % Mobile integration % % % % % Statistics report % % % % % Email and phone support % % % % % Full service management % % % % % Custom design Available in select plans Dedicated customer success manager Available in select plans Onboarding specialist Available in select plans Unique technical customisation Available in select plans

What Picreel users say Clients of this tool include Virgin Mobiles, GlassesUSA.com, Wickfire, SAXO Bank, onet, EarthTech, LovePop, Trustico, emeals, and LaserAway, among others. “Our KPI using Picreel is to generate new signups and it has certainly helped us achieve this. 142 We’ve also seen that the pop-up has been beneficial to sales performance as well.” Matt Stevenson, Marketing Manager at Student Money Saver

“Picreel’s given us a 28% lift in referrals to LivePlan over same timeframe (since starting with Picreel) previous year. Prior to installing Picreel, referrals from PaloAlto.com to LivePlan we’re flat to slightly down.” John Procopio, Director of E-Commerce at Palo Alto Software

“Picreel is an excellent tool to use for capturing leads. If you are in the business of collecting opt- ins so you can market to potentially interested leads, Picreel is a tool worth investing in.” Raymond Fong, Co-Founder of Deviate Labs, LLC

Company information and contact details ● Website link: https://www.picreel.com/ ● Email: [email protected] ● Online form: https://www.picreel.com/contact-us/ ● Phone: +1 888 891 5782 ● Office: 507 Casazza Suite A, Reno, NV 89502, USA 143

Pure360: All-in-one AI Marketing Platform

Pure360 helps you to analyse your customers, personalise websites and emails, and engage with visitors with the most relevant messaging. It also offers expert assistance in your digital optimisation strategy through marketing services.

What features does Pure360 have? 1. Monitor and assess users on multiple channels: Track the behaviour of your users on all channels that they interact with you to ensure that they get a unified experience wherever they are. You can also integrate your existing data in CRM/DMP and POS to ensure full visibility of a user. This gives you a 360° view of your customers and their profiles are constantly updated with each visit. You can then create visitor clusters or segments, grouping together users with similar attributes, behaviours, intent, and interests. Personalisation and targeting rules can be created based on one or more of these segments. 2. Personalise your website, emails, and SMS: Show personalised webpages and send personalised emails and text messages to your customers instead of generic messages. Machine learning capabilities of the software help you analyse customers faster and predict their preferences in real time. You can add AI-powered product recommendations to your webpages and emails at any point of the funnel, based on shoppers’ buying history, purchase intent, and real-time behaviour. You can show dynamic content and targeted personalised on-site messages and pop-ups, and send emails and SMS based on their behaviour, attributes, and relationship with your brand. You can also conduct A/B tests and multivariate tests on your personalisation efforts. Personalisation campaigns on any channel can be created and launched with the drag-and-drop editor. 3. Automate your marketing campaigns: With the help of dynamic content, AI-based personalisation, highly targeted rules for deployment of messaging, and ready availability of all kinds of metrics and analytics, you can create marketing campaigns that function on their own without too much manual intervention. Use the Pure360 journey builder tool to create campaigns visually—there are templates available to help you start. You can deactivate campaigns when needed. 4. See revenue reports and performance metrics in real time: Get revenue-focused reports and your campaigns ROIs with real-time dashboards telling you how Pure360 contributed to your revenue. Get RFM (Recency, Frequency, and Monetary) and RFE (Recency, Frequency, Engagement) reports of your customers to target them better, and learn about each customer’s lifetime value. The tool will analyse and give you insights from personalisation campaigns.

Integrations: Google Adwords, Gmail, Google Sheets, Microsoft Dynamics CRM, WordPress, Salesforce, Facebook Audiences, Magento, ShopifyPlus, WooCommerce, BigCommerce, PrestaShop, Jira, Zendesk, Slack, Bazaarvoice, Trustpilot, SurveyMonkey, and Zapier, among others. What will this platform cost you? 144 This tool has 3 packages, and its pricing and plan information is given in the table below:

Pure360 Pricing Plans

Email-only Analytics, automation, and basic All-in-one marketing platform personalisation £199 onwards £399 onwards £485 onwards Account management Strategy, supported learning, managed implementation Email lists Customer Data Platform Campaign reports and free analysis Analytics, dashboards (RFM, CLTV, audience profiling) Journey builder Journey builder Journey builder & multi-channels DND editor and dynamic content Email and web personalisation Advanced email and web AI personalisation

What Pure360 users say This tool has clients such as Rivervale, Forces Cars, Ransdens, Fitness Superstore, innocent drinks, Bravissimo, Wagamama, PayPal, Occam, Unity Media, Luke, Lake District Hotels, and Marketing Cheshire, among others. “I liken moving onto the Pure 360 platform to getting a new car. It was an upgrade in tech, efficiency and overall cool factor. Our email marketing journey has become so much clearer and we are improving the business all the time. Our Account Management has been key in keeping us on track with our vision and reassuring us when in doubt—we would recommend Pure360 without question.” Bud Johnston, Head of Marketing, Rivervale

“The support we have received from Pure360 has allowed us to experiment with new email marketing tools and strategies, including intelligent time testing which have given us some great initial results. We’re very much looking forward to developing further trials and campaigns to move our email activity forward.” Natasha Hatwell, Marketing Manager, Bravissimo

Company information and contact details ● Website link: https://www.pure360.com/website-personalisation/ ● Email: [email protected] (General) [email protected] (Sales) ● Online form: https://www.pure360.com/contact-us/ ● Phone: +44 (0) 844 586 0001 (General) +44 (0) 870 7657 222 (Sales) +44 (0) 844 5877 360 (Accounts) ● Headquarters: Unit A-E Level 3 South, New England House, New England Street, Brighton, East Sussex, BN1 4GH, UK ● Founded: 2001 145

Reactful: AI-powered Personalisation, Engagement, and Conversion Optimisation

Reactful is an AI-based personalisation and customer engagement platform for website conversion optimisation. It also offers services for web personalisation and dynamic content automation.

What features does Reactful have?

Source: Reactful.com

1. Personalise your website experience in real time for your visitors: The tool allows you to target visitors with the right content at the right time in real time, by understanding and matching visitor intent. Use segments and AI to create personalisation and targeting rules to apply on your website visitors. 2. Engage with your visitors with the right messaging: Drive engagement and identify new conversion opportunities with the help of targeting and AI-powered delivery and understand what works and what doesn’t through A/B tests. 3. Use Reactful Studio for creating and editing tests and web optimisation tools: You don’t need to know coding to use the visual editor to create and launch experiments and attractive landing page elements. You can create Reactions such as sidebars and tool tips, and highlight content and action points using subtle movements and spotlights. 146 4. Enjoy technological convenience: Reactions created using Reactful does not slow down your website, is mobile-responsive, and has UX controls in place to ensure a smooth visitor journey on your website. 5. Get insights and all required data: The Reactful Dashboard will give you analyses on how using the platform has helped you, with data such as total sessions, total reactions triggered, and completed goals and achieved conversions.

Integrations: Google Analytics, Adobe Marketing Cloud, Oracle Marketing Cloud, Salesforce, Marketo, Pardot, Mixpanel, and Clicktale, among others.

What will this platform cost you? Reactful has 2 packages: Standard and WebPaaS. The company hasn’t disclosed on its website what features each package consists of, but the pricing information is as given below:

Reactful Pricing Plans

Standard WebPaaS Cost per month US$499 US$2,400 Average monthly sessions 50,000 1 million Management Self-managed Fully managed by Reactful

What Reactful users say The clients of this platform include Symantec, Philips, Oral-B, MongoDB, Kimberly-Clark, MyHeritage, Turner, Infoblox, GSK, Sage Intacct, and Centage. “The end result has been record-level opportunities within 1 quarter of implementation. I cannot speak highly enough of Reactful, and its many uses in our web experience.” Aristomenis Capogeannis, Head of Digital Marketing, Sage Intacct

“We engaged Reactful to help facilitate customers through an online application experience on our site to provide customers with relevant information at key steps along the process. The results were clear and positive with conversion rate increasing significantly among visitors who were delivered the key messages.” Dave Savoy, Digital Marketing & Strategy, Farmers Insurance

Company information and contact details ● Website link: https://www.reactful.com/ ● Email: [email protected] ● Phone: +1 805 391 4683 ● Office: 3944 State Street, Suite #360, Santa Barbara, CA 93105 147

Twik: Real-time Automated Web Personalisation

Twik is a personalisation engine that works in real time to ensure that your visitors always see the content and products most relevant to them. Being a single-page app, your dashboard and editor launch from the same platform. It also has CRO-centric tools and add-ons to help you optimise your website performance and engagement constantly.

What features does Twik have? 1. Run web experiments from the tool: You can create A/B tests using the tool’s visual editor. The following elements can be edited and tested in multiple combinations on a page: Text (font), text format, image, colour, dynamic variant, custom HTML, custom JavaScript, custom CSS, and custom URL. The experiments can be edited and previewed before going live. The editor consists of the following elements: Address bar (URL of control and variation), resolution drop-down (preview to see your pages in different screen resolutions), selectors count (the number of elements being experimented with), warnings (errors in the variants), and action panels (editing interface). 2. Create visitor segments to understand them better: You can collect all kinds of data about your visitors and create groups of user profiles with similar demographic and behavioural characteristics. These segments can be used for targeted messaging, personalised campaigns, retargeting, testing, and analytics.

Source: Twik.io

3. Get visitor and business intelligence: You can monitor the performance of your tests against different goals with visual split line charts where important datapoints pop-up on hovering. The simple side-panel navigation allows you to move among Pages, Variants, Audiences, and Selectors 148 on both the editor and the BI dashboard. You can customise the date range and data to be viewed as per your requirements. Advanced filters, column management, and multiple view options allow you to get all kinds of reports with just a few clicks. 4. Access free add-ons for conversion optimisation and better performance: With customisable pop-up types and designs (over 20 templates) and targeting abilities, you can acquire leads and personalise your engagement with visitors. The chatbot builder allows you to automate welcome messages, personalised engagement, customer support, and lead-gathering on websites, apps, and social media. The chatbots can answer a range of common queries instantly based on keyword- searching in the knowledgebase fed to it. You can link it to Google Forms and generate leads as well. None of these add-ons require coding knowledge—just create the products as per your requirement and paste the JavaScript code in your website code. You can also create other useful CRO tools using JavaScript variants such as Sticky Headers, Automatic Currency Converters, Mobile ‘Scroll to Top’, Accessibility Toolbar, Social Sharing Bar, Scroll Back to Form buttons, Mobile Call to Action Float, Autoselect Country, Autocomplete Form Script, Notifications Request Pop-ups, Google Autocomplete IntelliSense, and Smart Sort. The platform also has a WordPress plugin and a Google Ads extension, and personalisation apps for Shopify and Etsy are in the pipeline.

What will this platform cost you? The platform charges are based on your actual usage and pageviews. So as per the rates in the table below, if you have 5 domains, have data analytics and personalisations for 500,000 pageviews, with 10 dynamic content assets, 3 pixel queries, and a dedicated account manager, your monthly cost would be US$3,300.

Twik Pricing Plans

Free Paid Domain 1 US$20 per month per additional domain Business Intelligence 10,000 pageviews US$0.001 per additional pageview AI personalisation 5,000 pageviews US$0.002 per additional pageview Live content 1 dynamic content US$10 per additional dynamic content Personal account manager X US$1,500 Pixel queries X US$50 per query

What Twik users say “It took no time to implement so we were able to start testing right away. It hit the mark for us when we were able to target first-time users right off the bat. Twik knows what works best for potential clients and it led to a significant increase in sales closed.” Novisign

Company information and contact details ● Website link: https://www.twik.io/ ● Online form: https://www.twik.io/contact/ ● Headquarters: 3 Rothschild blvd., Tel Aviv, Israel 6688106, IL ● Founded: 2017 149

UseItBetter: Analytics and Website Optimisation

UseItBetter offers tools for business intelligence, UX research, and optimisation, to allow you to look at all metrics and opportunities from a single dashboard. It also offers services to manage your CRO and analytics.

What features does UseItBetter have?

Source: UseItBetter.com

1. Track your visitors automatically: Automated tracking allows you to monitor your visitors and events without having to manually tag everything. The tool explains your KPIs instead of simply measuring them—see what customers really do and not just whether they’re doing what you expect them to do. At the same time, no personal data is tracked or retained, ensuring data security compliance. You can group interactions and find out their volume and impact on revenue, conversions, and NPS score. The interactions can be combined with all kinds of data to create user segments. The data can be compared and contrasted, and explained both qualitatively and quantitatively to derive actionable insights. 2. Track your visitor events automatically: All user events are also tracked in combination with information about the page elements the user interacted with. You can create event selectors to match interactions with elements. These selectors in turn can be used to create segments and triggers and get usage statistics. In the Preview Mode log, you can see what events and data are being monitored. While previewing, you can use the visual editor to decide which parts of a selector should be preserved and which removed to match groups of elements. From the data log you can see the context of both behavioural or technical behaviours of your visitors, so that you know what they did before and after a problem occurred. 3. Understand user activity through heatmaps and session replays: You can watch exactly what users are doing on your website and on which parts they spent the most time through heatmaps, scrollmaps, clickmaps, and session replays. Audience segmentation can be applied on heatmaps so that you can compare the sessions of different segments, especially between converted users and drop-offs, and understand their behaviour better. You can choose what interactions you want 150 to track and what you don’t want to. Heatmap views are available by webpage as well as by user. So, you can see heatmaps of different users on a particular page, but also see what the same user did throughout their entire journey of your website. Time-lapse views (an animated view of a session heatmap) and quick previews of visits are also available. You can set custom page names to group behaviours from pages with different URLs to avoid fragmentation of traffic. 4. Analyse user activity on forms: Through form analytics, you can understand what fields are completed and what are not, what fields users hesitate at, struggle with, or drop off at, and why such behaviours happened. To protect user data privacy, fields where users’ password or phone number is entered are anonymised automatically. The tool recognises the difference between compulsory and optional form fields, which means it’ll point out in analytics reports what fields you really need to worry about. Validation errors—how the forms responded to user actions—are also monitored and assessed. The tool also gives you form analysis reports by segments. All these will help you identify conversion-reducing factors and improve the functionality or user-friendliness of the forms. 5. Experiment, target, and optimise continuously: With its built-in A/B testing tool, UseItBetter allows you to test your page or page element changes quickly. Just add the tracking code directly in the head tag of your pages. The segments created by auto-tracking can be used to deliver targeted and personalised messaging. Add forms and surveys for direct feedback from users to improve the quality of your data. Though there’s no WYSIWYG editor, the JavaScript framework can be used both by people who know coding and those who do not. The software’s precise error reports and dynamic data, you will get all the insights necessary to understand what you need to improve and what is working well on your website.

What will this platform cost you? This platform has 2 packages: Free and Enterprise. The details of what the packages comprise are given below. Contact the company for information related to pricing.

UseItBetter Packages

Features Free Enterprise Behavioural analytics % % Form analytics X % Heatmaps X % A/B testing % % Tag management % % Personalisation % % Lead generation forms % % NPS surveys % % Remarketing % % Other ready-made responses % % Autotracking % % Custom events % % Data retention 1 month Custom Support Documentation, video tutorials, email Documentation, video tutorials, email, phone Training X Screensharing, on-site workshops Managed services X % What UseItBetter users say 151 The software’s clients include AXA, Aviva, Virgilio, Libero, Mark Warner, Liberty, Shop Direct, UPC, and Plus. “UseItBetter Analytics, with practically no integration effort on our end, gave us immediate visibility into customer behaviour on both, quantitative and qualitative level. The analyses we performed inspired many successful experiments leading to a multi-million uplift in the revenue and enhanced Customer Experience across the entire shopping journey.” Sam Barton, Head of User Experience, Shop Direct

“UseItBetter is a powerful tool that provides helpful insights and can help you reform your business processes completely! The support of the specialised team makes the marketer’s job more efficient and easy.” Serko Yietimian, Digital Marketing, NN Hellas

“The level of detail of analysis facilitates the formulation of hypotheses and their subsequent verification. At the same time, the cooperation with UseItBetter is very efficient and runs in a professional and very pleasant atmosphere.” Mirosław Michalik, Senior e-Care & Online Projects Manager, UPC

Company information and contact details ● Website link: https://www.useitbetter.com/ ● Office: ul. Lęborska 3b 80-386 Gdańsk, Poland 152

Webtrends Optimize: In-depth Testing and Personalisation

Webtrends Optimize was one of the original CRO platforms in the market, allowing companies to achieve data-driven growth since 2000. The platform has grown significantly since then, and even more rapidly so since its acquisition and relocation to the UK in August 2018. The company offers a ‘self-service’ SaaS solution, a fully managed service, as well as flexible support and service packages, allowing you to build a tailor-made solution to support your specific business needs.

What features does Webtrends Optimize have? 1. Access advanced testing capabilities: With Webtrends Optimize, you can create A/B tests, split tests, and multivariate tests, and experiment on both client-side and server-side. You can also optimise for both desktop and mobile. 2. WYSIWYG Visual Editor to make test creation and modification simple: The Visual Editor allows you to create and edit pages without the need to understand coding. For developers, there is also an Advanced Editor that enables more sophisticated modifications with a guided process which allows for custom scripts. 3. Use CRO and personalisation tools to enhance customer experiences: The platform also helps you personalise your messaging for your customers and target the right user with the right message. You can use Webtrends Optimize to create additional marketing tools such as welcome messages & hello bars, exit intent overlays, personalised product recommendations, on-site retargeting, social proofing, urgency messaging such as stock availability figures and time limits, funnel optimisation, site search optimisation, form optimisation, and on-site surveys.

Source: Webtrends Optimize 4. Target the right kinds of users with powerful segmentation capabilities: Using the Visual Editor 153 you can simply ‘drag and drop’ parameters to create audience segments that you wish to target through your experiments, including by device, campaign, data layer attributes, cookies, on-site behaviour, and perhaps the most powerful geotargeting engine, allowing you to target all the way down to specific longitude and latitudes. 5. Get analytical overviews and detailed reports in one place: The intuitive dashboard allows you to centrally collate and manage all your testing and performance data and interrogate the results. You can track the progress of your experiments visually without getting lost in numbers. You can manage and assign tests, targets, segments, and locations, and manage data imports, exports, and host media assets on the CDN. The built-in reporting tool allows you to deep-dive into the performance of all captured metrics and discover the chance to beat control and statistical significance to help guide direction and conclusions. For multivariate tests, the tool has the added ability to understand which category of change drives the biggest impact. The non-binomial calculations (Average Order Value, Units per transaction, etc.) also come with a ‘Chance to Beat Control and Significance’ option, so you not only understand direction but validity too. The advanced statistical modelling ensures that the results achieved are accurate, faster, and use less traffic.

Source: Webtrends Optimize

6. Get access to a robust technology: The platform has web or server-side experimentation capabilities, mobile SDKs and REST APIs, and many third-party integrations. You will be able to run an unlimited number of tests, targets, projects, experiments, and there’s no limit on the number of users or goals. Webtrends Optimize constantly updates their offering with new features, enhancements and integrations. 7. Enjoy the benefits of a full-stack CRO platform: The distinguished model of an “all-inclusive” feature-set gives you access to all the standard testing and targeting solutions you would expect, as well as added CRO and personalisation value features. etc. all as standard. Any additional functionality is provided with no additional charges either within the contract period or at renewal, allowing you to budget effectively.

Integrations: Google Analytics, Adobe Analytics, AT Internet, SessionCam, Hotjar, Content Square, Clicktale, Mouseflow, RedEye, Qualtrics, Tealium, and Google Sheets. It also has connectors to bring data into the platform by CSV, JSON and XML, over File, API, FTP etc. 154 These allow connections with all major platforms, and the linking will usually be done by Webtrends Optimize themselves.

What will this platform cost you? An annual ‘self-service’ platform licence starts from as little as £2,057, scaling upwards based on your website traffic. For a fully managed service or the flexible support options, pricing is available on request. Included in all offerings, all clients will have access to the following features:

Features available in Webtrends Optimize

WYSIWYG visual editor & advanced code-based editor Unlimited self-service tests and experiments Unlimited personalisation campaigns Unlimited users Unlimited domains and sub-domains Unlimited segmentation Unlimited reports All tools & features Comprehensive interactive reporting dashboard Third party integrations Mobile SDKs, REST APIs, and data connectors Advanced social proof engine Online help and support portal

Webtrends Optimize Case Studies Clients of this tool include LNER, Microsoft, Virgin Trains, Qantas, Bupa, M&S, Kraken Data, VIP SKI, Greenlight, Black Tomato, Inflow, New Republique, GetTheLabel, My FitFix, and Starkey Headsets. Client: Virgin Wines Industry: Beverages Goals and Results: • Making it easy for returning customers to re-purchase an item: Severely complex A/B test done after integrating Virgin Wines database and getting all the customer information required. Experiment successfully delivered and increase noticed in returning customers.

Testimonial: “I am in no doubt that this was the most ambitious web personalisation piece we’ve ever worked on at Virgin Wines, but Webtrends Optimize and the developers on our side worked as a team to overcome the many complications and delivered a fantastic result.” Stuart Brown, Head of E-Commerce, Virgin Wines

Client: VIP SKI Industry: Travel Goals and Results: • Reduce the manual booking load on sales team by encouraging online bookings: Areas of resistance within the booking funnel were reviewed; baseline analysis was done and some alternative experiences were A/B tested; Exit intent light box allowing the visitor to request help 155 offline or continue with their booking was displayed after a period of inactivity. All this led to an uplift of 12% in online bookings in just 19 days.

Testimonial: “Though the test was relatively simple in itself, what was most impressive was the way in which the Webtrends Optimize team used their suite of tools and analysed the data to identify the key problem area so quickly.” Nici Hardy, Marketing Manager, VIP SKIs

Company information and contact details Website link: https://www.webtrends-optimize.com/ Online form: https://www.webtrends-optimize.com/about-us/contact- us/#demosandpricing Phone: 0333 444 5502 Office: Lawrence House, 45 High Street, Egham, Surrey. TW20 9DP 156

Wigzo: Omnichannel Automation and Personalisation for e-commerce

The Wigzo platform offers solutions to e-commerce businesses for marketing automation, personalisation, analytics, and ad optimisation. It helps you provide a seamless omnichannel experience to users and engage with them consistently.

What features does Wigzo have? 1. Deliver personalised omnichannel experiences: Wigzo’s powerful APIs and SDKs ensure the delivery of campaigns to any digital channel or customer touchpoint. Whether it’s website, mobile app, or email, the software helps you reach your user where they are. You can send targeted and personalised messages in the following ways: a. Push notification b. Email marketing and personalisation c. In-app messages d. On-site notifications e. Facebook Messenger f. WhatsApp Business 2. Segment your audiences for better targeting in real time: The software collects and evaluates all available customer data and uses predictive customer segmentation and identity resolution of anonymous users to help you create smart user segments. You can share segments between channels for an omnichannel experience and define rules and triggers to ensure that personalisation campaigns are delivered to the right segment at the right time. This is key to delivering hyper- personalised messaging and recommendations in real time. 3. Create triggering rules for apps and email: Personalisation campaigns on apps and emails can be delivered accurately by defining trigger rules based on real-time user behaviour, events, and even on data integrated from a POS system, loyalty platform, CRM, or other sources. Send notifications, reminders, recommendations, and offers in a timely and relevant manner with subject lines/titles and delivery times that are most likely to engage the user. You can preview the notifications and emails and run live simulation to test the workflow and functionality. Control messaging frequency and sync with a variety of email service providers to ensure delivery of your emails. 4. Create, test, and deliver personalisation campaigns that convert: You can use templates from the Wigzo library to create personalisation campaigns on any channel, such as emails (subject lines, images, text, layout) recommendation widgets, offers, banners, overlays, and push notifications. The WYSIWYG editor ensures that creating the campaigns is easy and needs no specialised knowledge. You can conduct A/B tests on any element of your website/app/email before deploying a campaign, to ensure maximum impact. The decisioning engine compares the performance of the experiments against your key KPIs and optimises the experience. 5. Let AI help you recommend the right products to the right users: Wigzo gives you a hybrid 157 machine learning approach—create personalisation rules and triggers and then let AI take over the rule updating and customer engagement. You can apply recommendations to your webpages, mobile apps, and emails.

Source: Wigzo.com

6. Optimise your advertisement campaigns: Wigzo also allows you to create data-driven ads, use AI to improve the performance and delivery of the ads, and analyse ad performance at granular levels. 7. Get the business intelligence and analytics you need: Apart from analysing and giving you reports about user behaviour and experiences and campaign performance, you can also get business intelligence on how these are impacting your business and revenue. You get a real-time view of your store and options to compare and filter to create custom reports that will help you focus on your KPIs and make key business decisions. 8. Automate your marketing campaigns: By making the most of the above features, setting up rules for targeting, and utilising the platform’s hybrid machine learning approach, you can automate your marketing campaigns and ensure minimal need for manual intervention.

Integrations: Google Analytics, Google Tag Manager, WordPress, Shopify, Magento, WooCommerce, BigCommerce, Salesforce, Mailchimp, HubSpot, Zapier, Oracle Bronto, and SendGrid, among others.

What will this platform cost you? Reach out to the company to get a demo and to know about the plans and pricing.

What Wigzo users say Wigzo has over 1,000 clients, which include Vogue, Jockey, Ethos, Golden Scent, Limeroad.com, Seniority, Awok.com, Wooplr, ezbuy, Rainier Arms, SomethingGreek, Wforwomen, and Voonik.com. “We were impressed of how fast it was to launch Wigzo’s marketing suite and the support from Wigzo on-boarding team was great!” John Mason, Director of e-commerce, SomethingGreek “Wigzo has demonstrated the ability to handle enterprise volume. Their push personalisation 158 features are great, and support is brilliant. They are always available to sort out any small chinks that we face. Performance-wise they have been exceptional.” Thulasi B, General Manager, AWOK

Company information and contact details ● Website link: https://www.wigzo.com/personalization/ ● Email: [email protected] (general enquiries) [email protected] (sales) [email protected] (support) ● Online form: https://www.wigzo.com/contact-us/ ● Phone: +91 (0)11 3327 8926; +91 97119 98407 (India) +1 800 530 7791 (US) ● Offices: 1530 e Williamsfield Rd 201 Gilbert AZ 85295 1-G, 3rd Floor, Lane 3, New Friends Colony, Delhi 110025 ● Founded: 2014 159

Yieldify: Customer Journey Optimisation and Personalisation

Yieldify helps you optimise your customers’ journeys with your brand. This includes segmentation, website personalisation, and email remarketing. The company also offers services in customer journey analysis, benchmarking, strategy, and creation.

What features does Yieldify have? 1. Enable targeting by creating audience segments: The tool analyses your customer data and helps you create segments based on visitors’ demographics, on-site behaviours, and context. It combines static segmentation with a dynamic one that ensures that users are targeted not just based on the segments they’re in but also where they are in their journey with you. The segments are also auto-updated based on behavioural and intent changes of visitors. 2. Personalise your visitors’ on-site experience: Build customer journeys for all touchpoints and rules for triggering on-site messaging based on segments and cohorts. Drive on-site engagement with customers by delivering dynamic content and relevant messages at the right time. You can also capture email ids of visitors who have low buying intent but could convert at a later stage through forms and surveys. 3. Remarket to cart abandoners using email: With data such as what cart items have been abandoned and at what stage of the purchase journey, send targeted and personalised emails with incentives to nudge users into completing the purchase.

Source: Yieldify.com 4. Create personalisation and engagement campaigns with ease: The tool comes with a template 160 library and visual, code-free editor to help you get started on your smart marketing campaigns. It allows you to set custom targeting rules and create multiple customer journeys at the same time. 5. Test your campaigns and get actionable insights: Conduct A/B tests and incrementality tests on your optimisation and personalisation efforts so that you know what works and what doesn’t. Monitor the performance of your tests and live campaigns to see sales and revenue uplifts. Get insights through Yieldify charts and Sunburst diagrams or link with Google Analytics for a comprehensive view. 6. Integrate easily with your system: The tool can be set up by adding a single line of JavaScript tag to your tag manager. The company will map the structure of your site and make things ready for you to use. The first campaign will be live in not more than 14 days. You will get access to Yieldify Knowledge Base and the services of a Client Success Manager as well.

What will this platform cost you? Get in touch with the company for full pricing and feature details. You can also book a demo before purchasing.

What Yieldify users say Yieldify has over 500 clients such as Marks and Spencer, L’Oreal, Estee Lauder, Philips, Avon, skyn Iceland, Virgin Trains, Ecco shoes, Thomas Cook Airlines, and Ovo Energy, among others. “It’s been great working with the Yieldify team to create a truly personalised sign-up journey for our visitors. Evolving our lead capture strategy in this way has had a huge impact on our ability to acquire new customers, and we’re excited to see where we can go from here with website personalisation to continue creating an engaging experience for our community of wine lovers.” Mariano Favia, Digital Marketing Manager, Vinomofo

“The winning combination of Yieldify’s technology and team forms a valuable part of our digital strategy for L’Oreal brands here in Spain. The Kiehl’s results demonstrate the positive ROI we have achieved through this partnership, by driving an increase in conversion rates and average order values. We’re excited to continue optimising our customer journey together.” Pilar Ruiz de Temiño, Senior Digital Project Manager, L’Oreal Luxe

Company information and contact details ● Website link: https://www.yieldify.com/ ● Phone: +44 20 8123 9918 (UK) +1 646 687 7884 (US) +61 434 123 347 (Australia) ● Offices: 11th Floor, Beaufort House, 15 St. Botolph Street, London EC3A 7BB, United Kingdom 33 Irving Pl, New York, NY 10003, United States 1/85 William St, Darlinghurst, NSW 2010, Sydney, Australia 491B River Valley Road, #15-01, Valley Point, Singapore (248373) ● Founded: 2013 ● Founders: Jay Radia and Meelan Radia 161

Zoho PageSense: Conversion Optimisation and Personalisation

Zoho Pagesense is a website testing, optimisation, and personalisation software that was launched in January 2018. It helps you understand user behaviour, what needs to be done to make user experience more convenient, and what to do to optimise conversion rates.

What features does Zoho PageSense have? 1. Watch what users do on your website: With heatmaps, scrollmaps, attention maps, and session recordings, understand what visitors are actually doing on your website, where they are losing interest or dropping off, and what parts of the website need to be optimised. You can also assess how your forms are being filled out by users, where they hesitate, what fields are left empty when optional, and at what point they abandon the form and move on.

Source: Zoho.com/pagesense

2. Conduct experiments to make data-driven decisions: You can conduct A/B tests and Split URL tests using Pagesense. Create tests using the intuitive editor, target specific segments with each variation, and get heatmaps of how visitors interacted with each variation. You also get detailed analytics and reporting, easy report filtering, and conversion rate forecasts to guide your optimisation efforts. 3. Create personalised journeys by targeting segments in unique ways: Create audience segments and clusters and choose which ones you want to target with a personalisation campaign. Create personalised versions of your webpages for each cluster using the graphic editor. Access detailed 162 analytics and heatmaps for each personalised page versions to understand how the campaigns are performing. 4. Run poll and survey campaigns to get direct user feedback: Use polls and surveys on your website and apps to get direct feedback, NPS, smiley and star ratings, and leads from your visitors. Create and modify polls using the 10 customisable and responsive designs and add triggers to launch the polls on the website. You won’t get heatmaps for polls but analytics is available. 5. Set goals and track your conversion metrics: You can create business and conversion goals you want to achieve on your website, and track the performance of your website and even individual page elements and custom events in real time. See a full funnel analysis and understand how many visitors move from one step of the journey to another. PageSense also has a Chrome Extension to make monitoring easy.

Integrations: Google Tag Manager, Google Analytics, Google Ads, Kissmetrics, Mixpanel, Intercom, and other Zoho software.

What will this platform cost you? Zoho PageSense has 3 kinds of plans: Standard, Professional, and Enterprise. There’s a free trial of 30 days wherein you can test up to 3 projects and 5,000 visitors. If you have more than 1 million users, then contact the company and a customised plan will be created for you. Price and plan details are given below:

Zoho Pagesense Pricing Plans

Features Standard Professional Enterprise Cost per month, monthly INR1,050 to INR2,880 INR4,680 to INR18,000 INR25,200 to INR36,000 Annual cost INR1,740 to INR4,800 INR7,800 to INR30,000 INR42,000 to INR60,000 Projects 3 5 25 Visitors 10,000 to 30,000 50,000 to 300,000 500,000 to 1 million Heatmaps % % % Scroll maps % % % Attention maps % % % Form analytics % % % Session recording % % % Goals % % % Funnel analysis % % % A/B testing % % % Split URL % % % Visual editor % % % Audience targeting % % % Report segmentation % % % Revenue analysis % % % Real-time reporting % % % Role-based access % % % Integrations % % % Chrome plugin % % % Features Standard Professional Enterprise 163 URL targeting % % % Unlimited users % % % Unlimited experiments % % % Unlimited domains % % % Unlimited pages % % %

What Zoho PageSense users say “[We] now totally rely on PageSense. It’s an amazing tool that has already paid for itself within the very first month.” Steve Woody, Director, Online Mastery

“Zoho PageSense is the single best tool I’ve found to measure my website’s effectiveness.” Bill Hall, President, Simulation Studios

“PageSense helps us take well-informed user-driven data decision in re-structuring the website and improving conversion rates.” Abbas Tharkar, Managing Director, dZine-Hub

Company information and contact details ● Website link: https://www.zoho.com/pagesense/ ● Email: [email protected] [email protected] [email protected] [email protected] ● Phone: +1 888 900 9646; +1 877 834 4428; +1 844 584 2497 (US) +44 (20) 3564 7890; +44 800 917 7225 (UK) +91 44 6744 7000; 1800 103 1123; 1800 572 3535 (India) +33 805 542 462 (France) +49 800 022 9966 (Germany) +34 918 368 598 (Spain) +46 201 408 150 (Sweden) +39 (0)287 103 737 (Italy) +31 707 007 083 (The Netherlands) +61 2 8066 2898 (Australia) +65 6723 1040 (Singapore) +971 4 574 8400 (Dubai) +8610 8263 7816 (China) 0120 007 542 (Japan) ● Offices: 4141 Hacienda Drive, Pleasanton, CA 94588, USA 6800 Burleson Rd, Building 310, Suite 200, Austin, TX 78744, USA Estancia IT Park, Plot No. 140 & 151, GST Road, Vallancherry Village, Chengalpattu Taluk, Kanchipuram District 603 202, India Silaraipuravu Village, Mathalamparai, Tenkasi, Tirunelveli District 627 814, 164 India 16-237, Srikalahasti Road, Renigunta Pillapalem, Renigunta, Andhra Pradesh 517520, India Zoho Corporation B.V., Beneluxlaan 4B, 3527 HT UTRECHT, The Netherlands 10/130 Jonson Street, Byron Bay, NSW 2481, Australia 138 Cecil Street, #08-01 Cecil Court, Singapore 069538 Office 223, Building 09, Dubai Internet City, P.O. Box 502629, Dubai 3F, KPHZ International Technology Transfer Center, No.28, Houtun Road, HaiDian District, Beijing, China 100192 Minato-Mirai-Center building 13F, 3-6-1, Nishi-ku, Yokohama 221-0012, Japan GPD Business Center, Av. Antea No. 1088 piso 3. Suites 324 y 325, C.P. 76100, Juriquilla, Santiago de Querétaro, Mexico Experimentation 165 Platforms in alphabetical order

166

8Seconds Optimizer: Testing and Real- time Content Optimisation for Email and Landing Pages

8Seconds is an optimiser tool that allows you to conduct real-time multivariate tests on your emails and landing pages—both for design and content. This helps to improve the success rate of your campaigns with less investment of time and money.

What features does 8Seconds Optimizer have? 1. Test every element: This tool allows you to test the following elements: CTA buttons, images, headlines, offers/promotions, content order and positions, and navigation bar. You can create unlimited A/B tests and multivariate tests with it. 2. Get real-time updates on experiments: The reports generated show you the performance of different elements on a page or email, giving you a clear picture of what works and what doesn’t. And based on what elements work better, based on when statistical significance is reached, the winning design will be shown to all—which means that you do not have to manually choose or check up on the campaign at all.

Source: 8Seconds.net 3. Create clickable CTA buttons easily: 8Seconds’ Button Creator allows you to create enticing CTA 167 boxes without having to use an external app or software. 4. Optimise in various ways: Choose to set up optimisation by devices, segments, clicks, or sales figures. 5. It requires little to no technical skill or support: The integrations and setup are cloud-based, and therefore simple and quick to do. You will not have to break your head on codes or backend configurations. It’s also compatible with several popular email software and can accommodate both big and small mailing lists. It also works equally well on transaction mails, mass emails, and drip email campaigns.

What will this platform cost you? Contact the company for a customised quote.

What 8Seconds Optimizer users say The tool has clients such as ebay, Groupon, Samsung, AirCanada, AutoTrader, Payback, Thomas Cook, Conrad, Microsoft, Philips, Texas Instruments, and Fiat. “With an average gain of 251%, Mobistar has excellent ROI results on our campaigns. We discovered that optimising calls-to-action is not a one-off exercise. All kinds of factors influence audience behaviour that can impact how they respond such as the weather, time of year, demographic mix, economics, competitor communications, and things we could not even imagine. So a colour or offer that worked last week or last month, may not work so well next week. So, we intend to keep on testing and learning continuously on future campaigns.” Pierre Cordier, Online Channels Traffic Manager, Mobistar

“This partnership with 8Seconds represents a breakthrough for our customers. Indeed, today it is essential to stand out to demonstrate responsiveness and precision. Not only our customers require getting to manage real-time feedback with access to a powerful platform but they also want new functionality that make all their campaigns successful and enable their final customers. To achieve this goal, 8Seconds is the best solution on the market, and we are proud to have demonstrated the relevance of our association.” Jean-Philippe Baert, CEO, CheetahMail France

Company information and contact details Website link: https://8seconds.net/ Email: [email protected] [email protected] Online form: https://8seconds.net/contact/ Phone: +32 478 338 555 Headquarters: 8Seconds bvba, Boomsesteenweg 690, 2610 Antwerp-Wilrijk, Belgium Achievements/Awards: Cuckoo Award for Innovation Silver Testing Award in the 2014 WhichTestWon Founded: 2009 168

Act-On: Multi-channel Marketing Suite with A/B Testing for Emails, Forms, and Landing Pages

Act-On is a premium comprehensive digital marketing software suite with products for both inbound and outbound marketing. Products are available for the following segments: 1. Marketing Automation 2. Email Marketing 3. Website Lead Generation 4. Social Media Marketing 5. Marketing Analytics and Reporting 6. Account-Based Marketing 7. CRM Connectors 8. Martech Integrations We shall discuss its marketing automation and email marketing tools that also allow A/B testing.

What features does Act-On have?

Source: Act-on.com

1. Deploy marketing campaigns with ease: You can automate your campaigns by simply setting up rules and conditions. This works for email triggers, list-syncing, and data updates. There are templates and WYSIWYG editors for almost all types of digital marketing. 2. A/B test everything: Act-On’s A/B testing tool allows you to perform experiments on landing 169 pages, emails, and forms. You can create up to 5 variations and get real-time reports. 3. Generate, nurture, and retain leads: Nurture your leads by sending them emails personalised to the point at which the customer drops off the funnel and how they engage with your brand. 4. Segment email lists and send relevant emails to each section: You can set up profile attributes to separate your email contacts into sections—such as industry or their level of interaction/ engagement with you—and send relevant marketing assets to each list. 5. Automate all your email marketing efforts: Adaptive Sending is Act-On’s automated email marketing software that analyses recipients’ behaviours and sends emails based on what day and time they open emails, how many times they click on an email, etc. Transactional Sending allows you to send regular administrative communications such as payment and transaction confirmation, reminders, delivery alerts, company results, and system notifications to customers. Local Sending allows you to send to EU customers through mail servers in the regions to ensure that they get delivered and opened, and that they’re compliant with the region’s cyber rules. The company also offers consultation services on all aspects of marketing.

What will this platform cost you? Act-On has a base price (given in the table below), but you can get exclusive rates depending on your requirements and number of contacts/users.

Act-On Starting Prices

Features Professional Enterprise Cost (per month) US$900 US$2,000 No. of active contacts 2,500 onwards 2,500 onwards No. of marketing users 3 6 No. of sales users 50 100 No. of API calls per day 30,000 30,000

What Act-On.com users say The platform’s clients include Sharp, PGA, Samsung, Vmware, Avery Dennison, RSA, Schlage, and NYU. “After just four months, our adoption of Act-On generated more than $100,000 in quotable opportunities.” Adam Wong, Director of Marketing, bisco industries

“Act-On is easy to use and has increased our leads, provided greater analytics and visibility into our campaigns, and strengthened our connections with our target market.” Vladimira Kovalovska, Distributor Development Manager, SKF Slovensko Spol. S R.O

“Our campaigns have gotten more personal. We’ve gained better insight into who’s really coming to our website, what they’re viewing, and where traffic is coming from, and we’re seeing higher close rates as well.” Catherine Hess, Senior Marketing Manager, Absolute Exhibits “Act-On helps us better serve our members so that we can offer timely and relevant messages on 170 company updates, financial education and product solutions. We are now better able to send the right message at the right time to the right members.” Steve Steen, Chief Business Officer, TrustOne Financial

Company information and contact details Website link: https://www.act-on.com/ Email: [email protected] [email protected]; Online form: https://www.act-on.com/contact/ Phone: +1 877 530 1555 (US) +44 118 951 5680 (UK) Offices: 121 SW Morrison St., Suite 1600, Portland, OR 97204 6263 N. Scottsdale Rd., Suite #226, Scottsdale, AZ. 85250 Part Third Floor, The White Building, 33 King’s Rd, Reading RG1 3AR, UK Achievements/Awards: Recognised as ‘Visionary’ in the 2019 Gartner Magic Quadrant for CRM Lead Management The Most Revolutionary Software of 2019, TrustRadius Founded: 2009 171

ChangeAgain: Testing with Visitor Targeting

ChangeAgain offers A/B testing, split testing, multivariate testing, and a visual editor that you can fully integrate with Google Analytics. The pricing plan does not depend on your website’s traffic but on how many tests you create.

What features does ChangeAgain have? 1. Run different types of tests: You can do A/B testing, split testing, and multivariate testing on your webpages. 2. Don’t worry about impressions and traffic restrictions: Whether your website draws 10,000 visitors or 10 million, the tests will cost the same. 3. Target your visitors as you want: The platform currently allows you to target visitors based on their location and device-type. The company is working on updating the software to allow targeting through browsers, cookies, utm parameters, new versus returning visitors, and so on. 4. Make changes easily with visual editor: The visual editor is easy to use, which means you don’t have to know coding to make changes on your website. But at the same time, it also gives you the flexibility to make advanced changes using HTML, CSS, JavaScript, or jQuery when needed. 5. Enjoy cross-channel capabilities: You don’t have to create multiple tests for desktop, mobile, and tablet versions of your website, as the visual editor takes care of adapting to the device. The tool can even be used on domains, extranets, intranets, and e-commerce sites. 6. Integrate fully with your GA dashboard: This platform can be fully linked to Google Analytics to let you see your data and insights in one place and segment it as per your needs. You don’t have to create separate conversion goals for ChangeAgain. 7. It’s easy to set up: This platform only needs you to input a JavaScript code snippet on your website to get started. It’s a one-time, one-step process. ChangeAgain makes sure that the code is installed properly on all the pages of your site. You also don’t have to worry about the code slowing down your website. Their Asynchronous Smart Code ensures that the visitors continue to have a seamless experience on your website. 8. Get 24x7 technical support and access to their knowledgebase: You get a dedicated account manager who will support you on using the tool any time of the day/year. You can also access their Case Study Library and Ideas Lab, which contain case studies of their clients, best practices, ideas, and insights that you can implement on your website.

What will this platform cost you? You get a free trial for 14 days—you don’t even have to input any payment details to get this. There are 4 plans: ChangeAgain Pricing Plans 172

Features Startup Basic Professional Enterprise Cost (per month) US$14 US$49 US$149 Contact the company Websites 1 2 4 Unlimited Online experiments 3 5 14 Unlimited Impressions Unlimited Unlimited Unlimited Unlimited A/B tests and Split tests % % % % GA Integration % % % % Targeting 1 country Unlimited Advanced Advanced Testing Desktop All devices Mobile adaptive Mobile adaptive Support Email Email Email and Skype Account Manager

If you are an agency, you can partner up with them and get exclusive pricing for the tool.

What ChangeAgain users say The clients of this platform include CRO experts such as ConversionDashboard.com, TexTerra, Pipedrive, A Hume, Basecamp, and Digisec Media. “Nice A/B testing tool with beautiful and understandable interface. It’s helpful for small and medium business thanks to GA integration. Simple to set up. You get really good results.” Juho Tunkelo, CRO expert

Company information and contact details ● Website link: https://www.changeagain.me/ ● Online form: https://www.changeagain.me/contact/ ● Skype id: dzenmail ● Headquarters: Parnu mnt 139E, Tallinn, Estonia ● Founded: 2014 173

Crazy Egg: User Research and Experimentation

Crazy Egg has a website optimisation and testing platform that allows you to not only perform A/B tests but also analyse your site performance with live user testing—you can generate heatmaps and scrollmaps, and watch recordings of user sessions. It also has a page editor to help you implement the improvisations required.

What features does Crazy Egg have?

Source: Crazyegg.com

1. Learn how your users interact with your website: Crazy Egg conducts live user tests and generates heatmaps, scrollmaps, confetti snapshots, click percent reports, and screen recordings. 2. Conduct A/B tests with ease: It’s easy to create tests and run them with the Crazy Egg A/B Testing tool. The tool is also easy and quick to set up—you need to just add a snippet to the website. 3. Detailed analytics reports: The results of all types of tests and recordings are presented in the form of visual reports, which makes it easy for you to understand what areas customers find problematic on the site, what needs to be improved, and what changes to prioritise. You could also get list reports instead of visual reports if you prefer it that way. This complements the insights you get through Google Analytics or other tools, which can help you constantly optimise your website. Integrations: 174 Google Tag Manager, Drupal, Magento, Shopify, WordPress, and Joomla, among others.

What will this platform cost you? Crazy Egg offers a 30-day free trial, but you have to provide payment details. Even though the pricing is monthly, the billing is done annually.

Crazy Egg Pricing Plans

Features Basic Standard Plus Pro Custom Cost (per month) US$25 US$49 US$99 US$249 Depends on your needs Tracked pageviews (per month) 30,000 75,000 150,000 500,000 Depends on your needs No. of recordings (per month) 100 500 1,000 5,000 Unlimited Websites Unlimited Unlimited Unlimited Unlimited Unlimited A/B tests and edits Unlimited Unlimited Unlimited Unlimited Unlimited Recording storage For 3 months For 1 year For 2 years For 2 years For 2 years Priority Support X X X % %

You can also hire them as a consultancy and hand over your website optimisation task to them. That will include services such as dedicated onboarding specialists, expert consultation and support, and regular progress updates and reporting.

What Crazy Egg users say The company reportedly has over 300,000 users, including Dell, Etsy, Yahoo, about.me, Williams Sonoma, and Radio Free Europe. “If you need to figure out which elements of a webpage are getting clicks, and measure versions against one another, Crazy Egg is the answer. This simple software programme only does a couple things, but it does them exceedingly well in an ultra easy to use fashion that puts it in the same ‘why isn’t all software this good’ category with Basecamp, iPhone, and Conceptshare.” Jay Baer, Founder of Convince and Convert

“We just rebuilt our website for a second (really third) time within the last year and a half but only started implementing Crazy Egg in September. This has been a big key in showing us how our users are liking the new layout and site. With this product I love being able to see if the users are trying to click on our lead magnets that we put so much work into, how much of the page they’re actually reading or viewing, what items they may try to click on that aren’t clickable, and so on. It makes my job easier as the web designer to better create the flow of the site for them.” Kelsey S, Web Designer

Company information and contact details ● Website link: https://www.crazyegg.com/ ● Email: [email protected] ● Online form: https://help.crazyegg.com/contact ● Headquarters: 16220 Ridgeview Ln, La Mirada, California (CA) 90638, US ● Founded: 2006 ● Founders: Hiten Shah and Neil Patel 175

Exit Intelligence: Pop-ups and On-site Experiences for Email Capture

Exit Intelligence is an email capture agency that focuses on increasing your conversions, leads, and subscriber base through pop-ups customised for your brand and types of users. The company does split tests on pop-ups to see which ones work better.

What features does Exit Intelligence have?

Source: ExitIntelligence.com

1. Get managed services: Exit Intelligence takes care of your requirements once you let them know what goals you want to achieve. You don’t have to do anything but look at results and regular and analytical reports to see if you want to change strategies in any way. The company designs the pop- ups, does A/B split testing on them, and implements the best options for high conversions/ROI. 2. Integrate easily with the tools you use: You can link Exit Intelligence to marketing and e-commerce platforms such as Google Analytics, Google Tag Manager, Shopify, Magento, WordPress, Mailchimp, Salesforce, Adobe Marketing Cloud, Pardot, Oracle, Mixpanel, and Zapier.

What will this platform cost you? Exit Intelligence services can be purchased on a month-to-month basis, starting from US$1,500 per month. It claims to help you grow subscribers by 3 to 20 times, targeting an average of 75% of your traffic and giving email opt-in rates of 8% to 15%, significantly higher than the industry average of 3%. What Exit Intelligence users say 176 “The team at Exit Intelligence has blown me away with their level of service. No matter what the request is, they always respond with a positive ca-do attitude and their ability to execute has played a huge role in allowing us to innovate every step of the way. The team is invested in our marketing strategy and their expert ability to create effective pop-ups has allowed us to successfully improve our email opt-in rates over time.” Kathy Lee, FabFitFun.com

“We’ve seen some amazing growth over the past few years and so glad to…continue working with Exit Intelligence. They have helped us primarily grow our email subscribers but also conversion as a whole. Love working with their team and the ROI is a no-brainer.” Lauren Debrowski, Director of e-commerce, WanderBeauty.com

Company information and contact details Website link: https://exitintelligence.com/ Email: [email protected] Phone: +1 800 528 7566 Headquarters: 310 S Harrington St., Raleigh, North Carolina (NC) 27603 Founded: 2015 Founder: Matt Cimino 177

Evolv: AI-powered Conversion and Revenue Optimisation

Evolv is an evolutionary AI SaaS platform that uses machine learning to help you automate your marketing and optimisation efforts and to optimise conversions and revenue. The software offers multi-channel monitoring and its AI algorithms constantly work on improving page combinations and user experience.

What features does Evolv have? 1. Allow AI to do the heavy-lifting: Even if you don’t have the time or resources to look at every little thing on your website, Evolv’s evolutionary algorithms will track everything you need and help you create and run experiments with almost no involvement. This means that you won’t miss opportunities for optimisation. 2. Create conversion rate KPIs to weigh experiments against: You can link conversion goals to experiment targets in order to make sure that the tests are run with a definite purpose. 3. Edit your pages in whichever way you’re comfortable: The software comes with visual as well as code editors, allowing you to make simplistic as well as advanced edits to your pages or page variations. 4. Enjoy a holistic digital experience: This platform allows you to track user interactions on multiple channels—mobile or web, multiple devices, multiple pages, and across the funnel. At the same time, it will not consume too much of your traffic to arrive at the insights and best-possible combinations. You also get full-stack integrations. 5. Generate useful reports: The tool gives you detailed reports and analytics, and you can custom- filter your tests and results by whatever audience parameter you want to track.

What will this platform cost you? You will have to contact the company to know the pricing plans for the tool. There’s a free trial, and if you would like to subscribe, then you’ll be converted to a 12-month plan. After that, there’s a monthly payment plan based on how many users are tested each month.

What Evolv users say “We found testing multiple changes in support of a common goal—in our case, increasing engagement with our vehicle-specific information and services—to be an ideal use case for Evolv. We were able to compress half a year’s worth of testing into a single month, and improve one of our key KPIs that much more quickly… artificial intelligence solutions like Evolv can augment your team through automation and accelerate the path to results.” Monica Kim, Digital Marketing Strategy Manager, KIA Motors Corporation “With Evolv, we got meaningful insights and results in just 2 months for what would have 178 taken us nine years using traditional A/B testing solutions. By being able to test many ideas for improving our experience at scale, we’re learning three times faster and achieving major increases in our conversion rates.” Mark Tijssen, Product Owner CRO, Landal Greenparks

Company information and contact details In March 2019, Evolv Technologies acquired Sentient Ascend from its parent company Sentient Technologies. Website link: https://www.evolv.ai/ Phone: +1 415 444 9040 (US) +31 (0)651 884 180 (The Netherlands) Online form: https://www.evolv.ai/contact/ Headquarters: 611 Mission St, 6th Floor, SF, CA 94105 Offices: Singel 542, 1017 AZ Amsterdam, The Netherlands Also in Austin, Brisbane, Seoul, and Tokyo 179

Inspectlet: User Research, A/B Testing, and Analytics

Inspectlet aids website analytics and optimisation by showing you why your users are behaving the way they are. It offers session recordings, heatmaps, A/B testing, form analytics, and error logs, which, coupled with data from Google Analytics, will help you figure out what you need to change on your website and why.

What features does Inspectlet have?

Source: Inspectlet.com

1. Watch what your users are doing on your website: Session recordings allow you to watch your users’ behaviour and time spent on your website. Recordings are made of each click, mouse movement, scrolls, and keypress made on your site. You can view these recordings later, and filter by types of audiences—new vs returning, organic visitors vs ad visitors, time spent on site, the pages visited, the pages exited from, etc. There’s also a funnel analysis tool that will show you how many completed a task and how many did not. You can also tag sessions and users through the JavaScript tagging API, which will help you filter your results further and get the insights you’re looking for. 2. See where your users are looking on the site: This platform comes with heatmaps for eye- tracking, clicks, and scrolls. These complement the session recordings to tell you what your users are reading or where their eye is roving. These tell you what the attractive bits of your page are and what are not, which is super-useful for redesigns and layout changes. 180 3. Create and test page variations to put into practice all that you learn from recordings, heatmaps, and analytics: Once you are armed with all the data that Inspectlet’s platform gives you, you can create variations of pages and do A/B tests. The platform also comes with a visual editor with which you can make changes to any page element. Results of tests can be seen on the dashboard, set against the goals you set for each experiment. These insights will help increase your conversions by telling you which new layout or page element is likely to retain more users or persuade them to buy from you. 4. Analyse your forms to get a comprehensive conversion report: With Form Analytics, you get to see the following reports: a. Conversion Report: How many visitors are actually converting through your existing form; b. Funnel Report: What part of the funnel people are dropping off the most and how many make through each funnel stage; c. Hesitation Report: Which form field is the most difficult (or takes a long time) for users to fill; d. Fill Report: What form field is being refilled or changed more often in a single session; e. Ignored Field Report: What form fields are being ignored or is causing users to stop filling the form and exit the page. 5. Get detailed error logs: View console logs and monitor any code or back-end errors in real time. You can also see what network requests are made and how much latency occurs when someone is trying to view a page. Session recordings help you understand when and how the error occurred and how user behaviour was affected by it. 6. Enjoy full technological compatibility: The software is easy to integrate with any kind of page or code; for example, dynamic JavaScript, HTML5, AJAX, Ember, AngularJS, Backbone, cookies, login/authentication, and HTTPS/SSL. You just need to add a few JavaScript codes to the site to set it up. The platform is also compatible with all modern browsers to show deep stack trace of error causes.

What will this platform cost you? Inspectlet has monthly and yearly plans; the latter comes with a 15% discount.

Inspectlet Monthly Pricing Plans

Features Free Micro Startup Growth Accelerate Cost NIL US$39 US$79 US$149 US$299 Recorded sessions 1,000 5,000 25,000 50,000 125,000 A/B test visitors 1,000 5,000 25,000 50,000 125,000 Approx. pageviews 10,000 50,000 250,000 500,000 1.25 million Websites 1 1 3 10 20 Data storage 1 month 2 months 3 months 6 months 1 year Heatmaps suite % % % % % Playback session recordings % % % % % Download session recordings X X % % % Mobile device support % % % % % Compatibility with dynamic sites % % % % % Conversion funnel analytics X X % % % Multiple account users X X % % % Features Free Micro Startup Growth Accelerate 181 Targeting controls X X X % % API access X X X % % In-page form analytics X X X % % Support Email Email Email Email Email and phone Custom services X X X X %

Inspectlet Annual Pricing Plans

Features Free Micro Startup Growth Accelerate Enterprise Cost (per month) NIL US$33 US$67 US$127 US$254 US$424 Recorded sessions 1,000 5,000 25,000 50,000 125,000 250,000 A/B test visitors 1,000 5,000 25,000 50,000 125,000 250,000 Approx. pageviews 10,000 50,000 250,000 500,000 1.25 million 2.5 million Websites 1 1 3 10 20 40 Data storage 1 month 2 months 3 months 6 months 1 year 2 years Heatmaps suite % % % % % % Playback session recordings % % % % % % Download session recordings X X % % % % Mobile device support % % % % % % Compatibility with dynamic sites % % % % % % Conversion funnel analytics X X % % % % Multiple account users X X % % % % Targeting controls X X X % % % API access X X X % % % In-page form analytics X X X % % % Support Email Email Email Email Email & phone Email and phone Custom services X X X X % %

What Inspectlet users say This software reportedly has over 90,000 clients, including Salesforce, Shopify, Cisco, ebay, abc.com, and Heroku. “I like that all the ‘fluff’ that many of their competitors use to increase the price substantially is stripped away. I love the fact that there is no training or help manual needed to be successful with this tool. You can jump right in and master it in no time. The pricing has more than paid for itself in the actionable learning we have created. I can create filters to group together sessions for just about anything I would like to pull together. Any time I have contacted Inspectlet with a suggestion or problem I have gotten an answer/resolution quickly… Using Inspectlet easily called out an issue we had with account creation that we were unaware of. Inspectlet also helped us identify the fact that people are not interacting with our autosuggest functionality in the way we had thought it would be used. Inspectlet helped us identify a production issue with pricing syncing to the site. This came to light by observing the ‘add to cart’ button was present on product detail page, but there was no price for the product present.” Elaine S., e-commerce Site Manager (Review from G2.com) “We learned about Inspectlet from our friends at Mogl. They raved about Inspectlet, and we 182 understand why. On our site, we learned that some people wanted to click on things that didn’t link anywhere and that others were not clicking on things we wanted them to click on. The tool is extremely inexpensive but priceless.” Adriana Herrera, entrepreneur (as written in The New York Times)

Company information and contact details Website link: https://www.inspectlet.com/ Email: [email protected] Headquarters: Santa Clara, California Achievements/Awards: Technology Growth Award Winner, BuiltWith, 2014 Founded: 2011 Founder: Rachit Gupta 183

Leadformly: Lead-capturing Form Builder

The primary purpose of Leadformly is to help you get more leads through high-converting forms. However, the software also allows you to split test the forms you create and send email alerts about your performance.

What features does Leadformly have? 1. Get everything you need from a form: Leadformly has a wide variety of conversion-optimised form templates and an easy-to-use drag-and-drop form creator. You can access unlimited number of forms for your site. It offers forms with more than 15 types of questions, hidden fields, and advanced conditional logic that can help you weed out leads that aren’t of great value. You also get email alerts about your leads and reports.

Source: Leadformly.com

2. Get leads in a safe and secure way: The tool is GDPR-compliant, offers validations and SSL encryption, and has an intelligent honeypot spam blocker instead of Captcha. You can manage multiple user accounts at the same time and divide your leads based on the parameters you want to monitor. 3. Test your form variants: You can do A/B testing on your forms to ensure that you convert the most number of users and get the best leads. Integrations: 184 With over 1,000 other platforms. Link through Zapier and Webhooks to Salesforce, Mailchimp, HubSpot, Google Sheets, Pipedrive, ActiveCampaign, Act-On, Marketo, ConvertKit, ZohoCRM, and SugarCRM, among others. Embed forms on CMS platforms such as WordPress, HTML, Magento, Joomla, SquareSpace, and Unbounce.

What will this platform cost you? You can try out the tool for free for 14 days and also get a guarantee of getting your subscription money back if the software doesn’t help your business grow. Here are the 3 pricing plans offered by the company:

Leadformly Annual Pricing Plans

Features Essential Growth Team Cost (per month) US$37 US$74 US$149 No. of users 2 5 10 No. of leads per month Up to 250 Up to 1,000 Up to 25,000 No. of forms Unlimited Unlimited Unlimited A/B testing X % % One-on-one quick-start call X X % Customer success manager X X % Conditional logic in forms % % % Hidden fields in forms % % % Smart spam block % % % HTML code editing access % % % Email alerts % % % Webhooks and Zapier integration % % % Analytical reports % % % Access logs % % % GDPR Compliance % % % SSL Encryption % % % Email support % % %

What Leadformly users say The software has more than 3,000 users, including Expedia, Conversion Fanatics, Benetton Group, Woorank, SportsRecruits, and Monash University. “Leadformly has given our sales and marketing team the power to design and push new forms, at a fraction of the cost of going to our external development team. Meaning we can gather new data and innovate further at incredible speed.” Bill Verwey, Managing Director, Marquee Broker

“Hands down one of the best online marketing apps available today. From their user-friendly interface to the professionalism and timely support, it’s as if we’ve hired our own lead generation expert to the team.” Desire Einarsen, Assistant Director of Integrated Marketing, OEO Energy Solutions Company information and contact details 185 ● Website link: https://leadformly.com/ ● Online form: https://leadformly.com/contact-us/ ● Headquarters: UK ● Founded: 2015 ● Founder: Marcus Taylor 186

Nelio A/B Testing: Testing and User Research for WordPress

Nelio has different optimisation plugins and products specifically for WordPress websites: Nelio Maps, Nelio Translate, Nelio Compare Image, Nelio Content, and Nelio A/B Testing Software. You can use all these plugins directly from your WordPress site without leaving the dashboard.

What features does Nelio A/B Testing have? 1. Test everything on your WordPress site: With an intuitive and on-WordPress editor, you can create tests without any coding knowledge. You can change a variety of page elements to create granular- level tests. You can test the following: landing pages, blog posts, headlines, WooCommerce products, menus, widgets, themes, heatmaps, templates, custom post types, and CSS. You can create new variants from scratch or from existing pages/elements. More than one variant can be created and experimented with at the same time.

Source: Neliosoftware.com/testing

2. Track the right goals and performance metrics: The WooCommerce product testing will help you track sales targets alongside conversion goals. The performance of your tests can be tracked against multiple goals, to be selected from pageviews, number of alternatives, and conversion rate goals. The tool also tells you the timeline of the experiments and what factors can be improved on the tests. You can even define what conversion action would lead to a conversion goal being 187 achieved, such as visiting a page or post, click on a page element, click on an external link, form submission, purchase of a WooCommerce product, or a customised event that can be coded in using JavaScript. Once a winner is found, you can make that the control page (live version) with just one click. With built-in heatmaps that can be activated as you need, you can see exactly what users are doing on your pages for both the control and variants. 3. Rest assured of your site’s SEO-friendliness: Google approves of A/B testing, and therefore running experiments on your page has no risk. Nelio A/B Testing Software does not cloak pages, and helps you shut down the tests as soon as a winner is found, thereby ensuring that visitors are not being served different versions indefinitely. 4. Easy addition to your site: All you need to do is download the plugin to your WordPress site and install it.

Integrations: WordPress, SiteGround, WPEngine, Bluehost, HostGator, GreenGeeks, Raiola Networks, Webempresa, DreamHost, and Kinsta.

What will this platform cost you? Nelio A/B Testing Platform comes in 3 packages: Basic, Professional, and Enterprise. Here are the details of the plans:

Nelio A/B Testing Software Pricing Plans

Features Basic Professional Enterprise Cost per month US$29 US$89 US$259 US$299 US$899 US$2599 5,000 35,000 200,000 Every extra 5,000 pageviews US$10 Sites 1 5 10 Test Unlimited Unlimited Unlimited Results frequency Immediate Immediate Immediate A/B Testing of pages % % % A/B Testing of posts % % % A/B Testing of custom post types % % % A/B Testing of headlines % % % A/B Testing of templates % % % A/B Testing of themes % % % A/B Testing of widgets % % % A/B Testing of menus % % % A/B Testing of CSS % % % Heatmaps % % % Scrollmaps % % % Confetti % % % Multigoals tests % % % Set winner with 1 click % % % Test duplication % % % Test scheduling X % % Features Basic Professional Enterprise 188 Stop tests automatically X % % Participation rate X % % Quota control X % % Email notifications X % % No HTML, no code snippets, no complex tools % % % Compatible with managed WordPress hosting services % % % Continuous updates % % % Support Basic Advanced Advanced WooCommerce Support % % % 30-day moneyback guarantee % % %

What Nelio A/B Testing users say Clients of this software include Webdirexion.com, WPKUBE, Payline, WP Mayor, Webngirls.fr, IE University, TheWebsiteHelpers.com, YouQueen.com, and many other individual users. “Nelio A/B Testing provides you with the tools you need to perform sophisticated split tests from within WordPress. Better yet, the plugin has virtually no impact on site loading times as all processing is done via remote server. The resulting data is objective, and it clearly tells you which version of the page converts better. Extensive split tests can increase sales, and Nelio A/B Testing makes the process easy.” Jean Galea, Founder, WP Mayor

“We were pleased to find how well Nelio A/B Testing works in WordPress sites for ourselves and our clients. Ruth and the team provide excellent support and regular updates. The great thing about Nelio is that it goes beyond just heatmaps and A/B tests to consider the holistic picture of how to optimise behaviour on your site. That’s why we were happy to include and reference it in our Marketer’s Concise Guide to CRO book.” Scott Frangos, Chief Optimizer, Webdirexion.com

Company information and contact details Website link: https://neliosoftware.com/testing/ Online form: https://neliosoftware.com/testing/contact/ Headquarters: Parc Tecnològic de Barcelona Activa, Marie Curie, 8-14, 08042 Barcelona, Spain 189

Pagewiz: Landing Page Optimisation

Pagewiz is a landing page builder and optimiser to help you make the most of your website. It allows you to create your own page formats or choose from pre-formatted templates. There are templates for both long and short pages, and each page can be customised with drag-and-drop addition and advanced editing options for each element. You can also A/B test your pages or page elements.

What features does Pagewiz have?

Source: Pagewiz.com

1. It has a simple drag-and-drop interface that can be used both by novices and professionals. The location and size of the elements can be modified to suit your design requirements. You can access hundreds of free fonts from the Google Fonts library and create pages that are optimised both for desktop and mobile view/use. 2. Pagewiz’s page templates include purpose-built ones and versatile ones. Whether you need to start a business website, a services site, a mobile app, a webinar page, e-books, form pages, or promotional offers, you’ll find an apt one in the template library. They are formatted to help you create winning designs and have been built by professional designers and vetted by CRO experts. You will also find several form templates that can help you get leads and conversions faster. If you want to use your own templates or ready pages, you can do so by uploading files to the platform. 3. You can add your own widgets, customised codes, and APIs through the HTML, CSS & JavaScript editing option. The built-in video widget allows you to add videos to your pages without needing them to be embedded. 4. The platform’s flexible campaign managementfeatures include custom domains, as many A/B 190 tests as you need, free SSL certificate, and multiple account management from one login. 5. Pagewiz makes lead generation and conversion goals-tracking easy. You can add tracking codes and conversion codes to your campaign pages easily and watch real-time figures on traffic and conversions for landing pages and test variations. Leads are stored securely and can be easily accessed through the dashboard; you can also export leads to a CSV file or to another platform or software. Since the software stores your URL parameters alongside leads, you can also see what part of your paid/organic/social campaign gave you more traffic, leads, and/or conversions. 6. You can also use Pagewiz to send campaign emails—even branded ones—to your clients/ customers without needing a third-party tool.

Integrations: With around 1,000 marketing platforms. Salesforce, Google Analytics, Facebook, Zoho CRM, Zapier, Webhook, ActiveCampaign, and Agile CRM, among others.

What will this platform cost you? Pagewiz has monthly and yearly plans, and you get a 15% discount on the yearly plan. There’s a 30-day free trial where you don’t have to make payment commitment beforehand.

Pagewiz Monthly Pricing Plans

Features Basic Standard Plus Pro Cost US$29 US$49 US$99 US$199 Unique visitors 5,000 10,000 30,000 100,000 Custom domains 2 5 10 25 Landing pages Unlimited Unlimited Unlimited Unlimited A/B testing % % % % Integrations % % % % Branded email lead notifications X X % % One-on-one demo X X X %

Pagewiz Annual Pricing Plans

Features Basic Standard Plus Pro Cost (per month) US$25 US$42 US$84 US$169 Unique visitors 5,000 10,000 30,000 100,000 Custom domains 2 5 10 25 Landing pages Unlimited Unlimited Unlimited Unlimited A/B testing % % % % Integrations % % % % Branded email lead notifications X X % % One-on-one demo X X X %

If you are an enterprise with needs greater than what’s available in the above plans, then approach the company and let them create a customised plan and tariff for you. Apart from things listed in the tables above, the following features are available in all plans: • WYSIWYG landing page builder • 100+ templates 191 • Themeforest templates • Mobile-optimised landing pages • Prepopulated URL parameters • Widgets • Multiple forms per page • Real-time statistics • Secure lead management • Secure Cloud Hosting • Multiple client account management • Email & chat support • Conversion codes • HTML, CSS & JavaScript • Google Fonts • SSL • CDN

What Pagewiz users say The platform processes more than 1 million leads every month and offers 24x7 technical support. “Pagewiz makes it easy to create great-looking landing pages based on flexible templates and a powerful builder that makes it easy to align and design things with pixel-perfect precision. I’m also a fan of the detail in the lead reports and easy integration with third-party tools.” Gabriel Goldenberg, CRO specialist

Company information and contact details ● Website link: https://www.pagewiz.com/ ● Email: [email protected] [email protected] ● Online form: https://www.pagewiz.com/contact ● Facebook forum: https://www.facebook.com/groups/pagewiz/ ● Headquarters: Sarasota, Florida ● Founded: 2011 ● Founder: Arik Liberman 192

PlanOut: Facebook’s Open-Source Framework for Server-Side Testing

PlanOut is Facebook’s Python-based “framework for online field experiments”, which was made open source in April 2014. Since the software was developed for Facebook to create tests, it has some advanced technical features. Instead of using a constant parameter value, PlanOut provides randomised values to create more dynamic experiments and more variations of a page. The software is focused on server-side experimentation.

What features does PlanOut have? 1. Create simple as well as complicated A/B tests: This software allows you to randomly assign parameter values to different kinds of units in a test, which means that you can create multiple page variations with ease. 2. Full log of codes is maintained: Each parameter value is checked against the logging codes in order to make data analysis more accurate. This helps you figure out which users have seen which variation or which part of the test. 3. You can serialise your experiments: The software allows JSON code entries, which allows you to have separate review processes for modifications made to the experiment. You can execute tests on various platforms and control how many operations occur as and when experiments are assigned. Developers could also do away with coding and execute their own tools to specify tests. 4. Enjoy ease of use through specific tools: Clear description and implementation can be done using PlanOut language (the code of which is compiled into the JSON serialisation) and executed by PlanOut interpreter. You can run multiple tests at the same time using basic namespace classes available in the PlanOut library. 5. Easy for developers to use and understand: The software can be easily installed on Linux and Mac OS X using a simple pip (or any other) installation system. There are detailed documents explaining how to install and use it, how to create and implement tests. 6. The platform also has third-party ports: Ports are available for JavaScript, Java, PHP, Golang, Lua, and Ruby.

“We wanted to share our experiences with running and analysing many large experiments at Facebook. This open source release accompanies a research paper on running online experiments: Designing and Deploying Online Field Experiments. We hope that with this release, we will get others to get excited about running experiments, and do so in an effective and sound fashion. We are always learning new things about what works and what doesn’t, and hope that by engaging with the community, we will all come to develop experimentation software whose use cases extend beyond the initial release of the Python-based reference implementation.” Facebook team What will this platform cost you? 193 Since this is an open-source software, there’s no cost involved in using it.

Company information and contact details PlanOut was created for Facebook by Eytan Bakshy, Dean Eckles, and Michael S. Bernstein, and was inspired by the tool QuickExperiment. It has had several other contributors along the way. Developers and researchers can continue contributing to the software through Github. 194

SplitHero: Experimentation for WordPress

SplitHero is another testing tool exclusively for WordPress. It can even be used by CRO freelancers and agencies for their clients. It also collects data and evaluates them for efficient optimisation.

What features does SplitHero have? 1. Experiment with your page designs: You can create split tests using the page editor on WordPress or any other page builder. You can run as many as 4 test variants, experimenting with different page elements, simultaneously. The tool will do dynamic allocation of traffic to the variants. You can also test your WooCommerce product pages and layouts.

Source: Splithero.com

2. Get in-depth analytics: SplitHero will give you information about winning variations and conversion rates of each page variant. The tool will show you insights that are actually useful to your website, such as unique visitors for each variation, bounce rate, conversion rate, and sales data for WooCommerce products. 195 3. Link easily with your WordPress website: You just need to download the plugin, install it, and enter your API key once you select the plan you want to subscribe to. 4. Look out for new and upcoming features: The following features are in the pipeline for the tool: integrations with CartFlows, on-button click conversion tracking, white-labelling of PDF reports, team accounts, exclusion of specific IPs from tracking and redirects, disabling monitoring and redirecting for logged-in WordPress users, and upgrade of app environment to Vultr High Frequency Server.

Integrations: Elementor, Beaver Builder, Oxygen, and Brizy

What will this platform cost you? The tool comes with 3 plans, and there’s a 14-day free trial to get you started. Here are the pricing details of the tool:

SplitHero Pricing Plans

Features Plan 1 Plan 2 Plan 3 Cost per month US$27 US$57 US$97 Every extra campaign per month US$5 US$5 NIL Sites Unlimited Unlimited Unlimited Pageviews Unlimited Unlimited Unlimited Visitors Unlimited Unlimited Unlimited Active campaigns 3 10 Unlimited

Company information and contact details Website link: https://splithero.com/ Online form: https://splithero.com/contact-us/ Headquarters: UK Founder: Adam Lacey 196

Splitly: Split Testing and AI for Amazon Product Listings

Splitly is an A/B testing and optimisation platform specifically for Amazon product listings. It uses machine learning for keener learnings from experiments and allows you to track your rankings for important keywords.

What features does Splitly have? 1. Create and modify A/B tests on Amazon easily: You can upload your original listings and create variations of elements—including keywords—that you would like to experiment with.

Source: Splitly.com

2. Let the tool select the winning variation: Once you create an experiment, the tool will keep testing the variations until a statistically significant winner is found. The winning iteration will then be chosen by Splitly as the final listing of your product. An important point to note is that while tests are operational, you cannot change your product listing. You will have to stop the test if there is any change in your products. 3. You will receive periodic reports: Comprehensive reports about the performance of your tests will be available to you as frequently as you need. 4. You don’t need to worry about Amazon blacklisting your account for repeated changes to product listings. The company has permission from Amazon to perform A/B tests, so your account will not face any penalty for frequent changes to product listings or elements. 197 5. Let AI-powered Profit Peak optimise your private label prices automatically: Profit Peak will explore the prices of private label products and find the best price with the best profit margin. This pricing changes dynamically as market conditions change—you have to do nothing except enter the key information about your products. You can set minimum and maximum price limits for your products to ensure that Profit Peak does not under-price or overprice them. 6. Track keyword rankings and product listing performance: You will receive daily updates about rankings for top keywords and what position your listing holds. You can also access historical data for comparison and clarity.

What will this platform cost you? This tool comes in 4 packages, and all except the Starter plan come with Profit Peak AI.

Splitly Pricing Plans

Features Starter Growth Business Enterprise Cost (per month) US$47 US$97 US$197 US$497 Concurrent tests 3 10 25 100 Keywords 100 500 1,000 5,000 Profit peak X % % % Marketplaces Europe and US Europe and US Europe and US Europe and US

What Splitly users say According to the company’s website, its users have A/B tested around 44.38 million sales, run more than 107,000 tests, and made a monthly revenue impact of over US$1.158 billion. “I was shocked when a simple main image test increased my sales from an average of 11 per day to 14 per day. That may not sound like much but that results in over US$4,000 extra in profit put into my pocket each year. Since sales on Amazon vary from day to day and week to week so much, I would never have known the true winner without doing the proper A/B test through Splitly.” Scott Voelker, The Amazing Seller

“A/B testing on Amazon is a no brainer for anyone who wants to truly optimise their listings. Splitly automates the whole process for you and makes it super simple to test different prices, images, titles and more. I’ve been able to squeeze out an additional 20% of profit from my products through A/B tests with Splitly.” Kevin Rizer, private label Amazon seller and founder of Private Label Podcast

Company information and contact details Website link: https://www.splitly.com/ Email: [email protected] Online form: https://support.splitly.com/hc/en-us/requests/new/ Achievements/Awards: ‘Best Repricing Software’, The Seller Awards, 2017 Founded: 2015 Founder: James Andrews, Andrew Browne, and Greg Mercer 198 SOCIAL PROOFING

When you shop for an item on Amazon, you tend to look at customer reviews, don’t you? That’s an example of you seeking social proof. Social proof is based on the idea that we look up to what other people are doing or saying. Whether you start buying a particular fashion brand because your favourite celebrity endorses it, or you want to book a hotel room that the site claims is being looked at by 12 other people at the same time, you’re being influenced by social proof. There are many types of social proof, according to Buffer.com, ConversionXL.com, and Hubspot.com. Some of the common ones are: expert recommendations—including case studies, researched reports, business credentials, a large amount of or high-quality backlinks, and actual experts talking well or ill of something, celebrity endorsements, user reviews, crowd proof—such as a high number of followers, social shares, or a large number of positive/negative ratings, friend recommendations, and authority certification—e.g. awards, seal of certification from the leading association in the domain. Online marketing by any kind of company or business—whether sales of goods or services, or a company/business website, can use social proof messaging to bolster their credibility and the customer/reader’s trust towards them. Examples:

1. Agoda.com

2. Salesforce 199

200

Taggstar: Social Proof Messaging Suite

Taggstar is a social proofing platform that allows e-commerce sites to split test social proof messaging on any device and at any point in the funnel. The company caters mainly to retail, fashion, and travel websites. It claims that the tool can help grow conversions by up to 12%.

What features does Taggstar have? 1. You can show social proof messages and drive up the popularity and urgency of a product on any platform or any device. This means that you can personalise the messages as per the technology the customer is using.

Source: Taggstar.com

2. The messages are customised to the product at each stage of the funnel, so they can be displayed at whatever point of the purchase journey the customer is at. 3. You can use the A/B testing tool available on the platform, or integrate with other tools such as Monetate, Optimizely, Maxymiser, or Adobe Target. 4. The JavaScript tags used for integration of the tool with your site are lightweight and therefore will not slow down your site. Taggstar uses a modular platform, where you tag only the pages you need to, which again contributes to ensuring the page-load times stay short. The tags can be added using tools such as Google Tag Manager, Tealium, ensighten, Adobe DTM, or DC Storm. 5. The dashboard gives you real-time data, analysis, and insights. You will be able to see how your experiments and live social proof messages are performing, how the customers are reacting to them, and make changes as required. What will this platform cost you? 201 Taggstar has not revealed its pricing information, but its business-level plans are as given below:

Taggstar Plans

Features Business Enterprise Premium A/B tests % % % 3rd party A/B tests X 2 Unlimited Conversion uplift report % % % Additional reporting filters X % % Optimisation case studies X % % Personalised optimisation plan X % % Third-party analytics integration % % % Supported Tag Managers/Data Layer Tealium, Monetate, Tealium, Monetate, Tealium, Monetate, Google Tag Manager, Google Tag Manager, Google Tag Manager, Adobe Adobe Adobe, Bespoke Integration Annual simple experiment changes 2 4 12 Advanced experiments X 2 Unlimited Message types 13 13 13 Stock messages X 2 Unlimited Message suppression % % % Modules Product, Basket, Product, Basket, and Product, Basket, and and Category Category Category Product feed ingestion X 2 Unlimited API support X % % Bazaarvoice review integration X 2 Unlimited Global social proof X 2 Unlimited Non-standard integrations X X Unlimited Desktop & mobile responsive designs % % % Message designs Templated Templated Customised Infinite scrolling support X % % Multiple language support % % % Account management Team Dedicated Dedicated Business review X Half-yearly Quarterly

What Taggstar users say The company claims that their tool and solutions are used by more than 70 global sites in 15 languages. The software’s users include Hotter, Missguided, Argos, Joules, Oasis, Littlewoods, Shop Direct, and Matalan. “Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to using social proof messaging.” Paula Riley, Steinhoff Retail “Improving our online customer journey continues to be a key strategic area of focus. We are 202 always on the lookout for technology partners who can help our customers make informed purchase decisions, and Taggstar has certainly done that. We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future”. Paul Hornby, Director of e-commerce, Matalan

Company information and contact details Website link: https://www.taggstar.com/ Online form: https://www.taggstar.com/contact Headquarters: 136 High Holborn, London, WC1V 6PX, UK Achievements/Awards: Silver in ‘Best Online User Experience Initiative’ at the Retail Week Tech Awards Founded: 2013 Founder: Fraser Robinson 203

Thrive Optimize + Thrive Architect: A/B Testing and Landing Page Optimisation for WordPress

Thrive Optimize is an A/B testing plugin specifically for WordPress. It’s available either as a bundle with Thrive Architect, a WordPress page builder, or as part of the larger Thrive package that contains 11 other tools.

What features does Thrive Optimize have? 1. You can run tests directly on your WordPress site, with just a few clicks and without needing any coding knowledge. You can personalise your tests and set up conversion goals—revenue, subscriptions, or visits—for the test. 2. More than 1 test can be run together or one after the other.You can also create as many variations of a page as you want to test against each other. You can choose how you want to distribute the traffic among your tests or go by the default equal distribution.

Source: Thrivethemes.com

3. You can even let the plugin automatically choose the winning iteration for you by selecting ‘Enable Automatic Winner Settings’. This means that you don’t have to manually change the control page or eliminate underperforming variations. 4. The plugin also gives you detailed reports, statistical significance, and other insights you might want to see from your tests. You will also receive tech support whenever required. Integrations: 204 Google, Facebook, Twitter, HubSpot, Mailchimp, ActiveCampaign, AWS SES, Zapier, Campaign Monitor, among others. The important thing to note here is that Thrive Optimize will not work if you don’t have Thrive Architect, the landing page builder and visual editor plugin.

What will this platform cost you? Thrive Optimize is not available as a standalone tool. You have to buy at least Thrive Architect; or choose the entire Thrive package, which contains the following tools: 1. Thrive Architect 2. Thrive Optimize 3. Headline Optimizer 4. Thrive Themes 5. Thrive Leads 6. Thrive Ultimatum 7. Thrive Comments 8. Clever Widgets 9. Thrive Ovation 10. Thrive Quiz Builder 11. Thrive Apprentice There are 4 tariff plans. The table below is the pricing for Thrive Architect and Thrive Optimize:

Thrive Architect + Optimize Annual Pricing Plans

Features 5-licence Pack 1 Licence Cost US$177 US$127 Websites 5 1 Support 1 year 1 year Updates Unlimited Unlimited

The table below is the pricing for Thrive Optimize if you already have Thrive Architect:

Thrive Optimize Annual Pricing Plans

Features 15-licence Pack 5-licence Pack 1 Licence Cost US$147 US$97 US$67 Websites 15 5 1 Support 1 year 1 year 1 year Updates Unlimited Unlimited Unlimited The table below is the pricing for the entire Thrive package, if paid quarterly: 205

Thrive Quarterly Pricing Plans

Features Thrive Membership Agency Membership User Individuals and Entrepreneurs Agencies and Web designers Cost (per month) US$30 US$69 Websites 25 50 Plugins & Themes All All

The table below is the pricing for the entire Thrive package, if paid annually:

Thrive Annual Pricing Plans

Features Thrive Membership Agency Membership User Individuals and Entrepreneurs Agencies and Web designers Cost (per month) US$19 US$49 Websites 25 50 Plugins & Themes All All

What Thrive Optimize users say The website says 18,486 clients are using the Thrive suite of website optimisation tools as of 25 February 2020. “We started using Thrive a few months ago and are beyond impressed. As the owner of a digital agency I’ve noticed an increase in conversions since we switched, and I continue to be impressed with pretty much every aspect!” Philip Shaw, CleverClicks

“It’s at the price point where it’s affordable for anybody, somebody just getting started, but it’s at the level of quality where it can scale with you and you can build a million-dollar business off of it.” Jeff Sauer, Founder of Jeffalytics

Company information and contact details ● Website link: https://thrivethemes.com/ ● Online form: https://thrivethemes.com/contact/ ● Founded: 2013 ● Founder: Shane Melaugh and Paul McCarthy 206

Unbounce: Landing Page Optimisation

Unbounce is a landing page builder and optimisation software with A/B testing capabilities. You get access to customisable, functional, and attractive page templates, pop-ups, and sticky bars.

What features does Unbounce have? 1. Use drag-and-drop builder to create landing pages that look good and convert: There are over 100 customisable templates to choose from to create your landing pages, in addition to the 240+ designs from Themeforest. The Google Fonts library allows you to choose from over 950 fonts. You can duplicate and modify the pages that work for you or copy and paste elements from one page to another. You can add your own scripts and pixels through custom CSS, JavaScript, and HTML codes, and replicate them on other pages using the Script Manager. The pages are fully responsive on mobiles and can be tailored to mobile layouts without needing additional designing. The pages can be published directly to your domain and integrated with WordPress, ongoing campaigns, or URL structure. You also get access to over 850,000 professional images from Unsplash for free. 2. Use forms, pop-ups, and sticky bars for higher conversion rates: Unbounce has modifiable templates for forms, sticky bars, and pop-ups as well. You can create forms, add them to the webpage/s as a page or as a pop-up/mat on top of gated content, and generate leads and interest. You can also show thank you messages on completion and redirect the user to any page after a form is filled. Pop-ups and sticky bars can be delivered to specific visitor segments based on a behavioural, referral, or location trigger, and are mobile-friendly. The content, images, or offers on them will be dynamically replaced according to the search intent or trigger activity.

Source: Unbounce.com 3. Experiment with your pages as well as other tools: You can conduct A/B tests on landing pages 207 as well as pop-ups and forms. The traffic will be split 50:50, but conversion rates are estimated with less traffic as well. Smart Traffic is a proprietary machine learning algorithm that automatically predicts and optimises your campaign until the highest conversion rates are achieved. This also helps you deliver customised versions of webpages to users. The AI monitors visitors’ attributes and sends them the most relevant page variant. This helps reduce the testing time and will also show you different winning variations for different audience segments. 4. Rest assured that your data is safe: Unbounce is compliant with GDPR, CASL, and PCI-DSS, and has SSL encryption, 99.96% up-time, data management through 5 data centres, and customer support through phone, email, and chat. The features for safer account management include two-factor authentication (2FA), single sign-on (SSO), password lock-out, restricted permissions for users, and automatic timeout of sessions after a pre-defined period of time. The Enterprise plan even has audit logs for all account user activity. Your domain will also stay protected once you claim it on Unbounce. You can see older versions of your pages with the option to restore them.

Integrations: Google Analytics, Google Tag Manager, Gmail, Google Ads, Facebook, Microsoft Dynamics CRM, WordPress, Salesforce, VWO, Slack, Mailchimp, HubSpot, Kissmetrics, Zapier, Hotjar, UsabilityHub, ActiveCampaign, Campaign Monitor, Agile CRM, Mandrill, Marketo, Crazy Egg, Aweber, FullStory, Betasend, CallRail, CallHub, Doppler, Drip, and others.

What will this platform cost you? Unbounce has 3 plans: Essential, Premium, and Enterprise. There’s a 14-day free trial for the first two. You will save 20% if you pay on an annual basis instead of per month. The table below contains the details of the plans:

Unbounce Pricing Plans

Features Essential Premium Enterprise Cost per month, monthly US$99 US$199 US$499 Cost per month, annual US$79 US$159 US$399 Landing pages 75 150 375+ Pop-ups and sticky bars 8 16 40+ Unique visitors per month 500,000 500,000 500,000+ Client sub-accounts X 5 15 Domains Unlimited Unlimited Unlimited Users Unlimited Unlimited Unlimited Customisable templates 100+ 100+ 100+ AMP landing pages % % % Free professional photos from Unsplash % % % A/B testing % % % Smart Traffic % % % Dynamic text replacement % % % Launch scheduling % % % Advanced pop-up and sticky bar targeting % % % Google Single Sign-on (SSO) % % % Speed boost % % % Features Essential Premium Enterprise 208 GDPR compliance % % % Two-factor authentication % % % SSL encryption % % % Page redirects X % % Audit logs X X % Customer support % % % Customer success manager X X % Dedicated launch specialist X X % CTAConf Ticket X X % Page migration services X X %

What Unbounce users say Unbounce is used by over 15,000 brands including Helix, Zola, Later, Fifty & Fifty, Campaign Monitor, and Earnworthy. “Every so often you identify a game changer for your marketing tactics. For us, it was Unbounce, which is incredibly user-friendly and intuitive. At JetPet, we can now create and measure our landing pages quickly with templates that are stunning and easy to work with. We have nearly doubled our conversion rates.” James Woller, Co-owner at JetPet

“Unbounce has been a critical tool in our service offering. We’ve been able to quickly build and test landing page variants in a breeze, with little development overhead. If you’re doing CRO and PPC advertising, I HIGHLY recommend them.” Jordan Choo, Managing Partner, Kogneta

Company information and contact details ● Website link: https://unbounce.com/ ● Online forms: https://unbounce.com/contact-us/ ● Phone: +1 604 484 1354 (Global) +1 888 515 9161 (North America toll-free) +49 800 505 2740 (Germany) +44 808 178 0202 (UK) +61 1800 861 218 (Australia) ● Headquarters: 400-401 West Georgia St. Vancouver, BC, Canada, V6B 5A1 ● Other offices: (Apartment 1) c/o Factory Works GmbH Rheinsberger Str. 76/77 10115 Berlin ● Founded: 2009 ● Founder: Rick Perreault Personalisation 209 Platforms in alphabetical order

210

Acoustic: Multi-Channel Marketing with Personalisation and Analytics

Acoustic has a host of tools for various aspects of marketing, including personalisation, user and behaviour analytics, campaign management and automation, price optimisation, content management system, and lifecycle promotion management. The company has 8 products: • Campaign • Experience Analytics (Tealeaf) • Personalization • Lifecycle Pricing • Lifecycle Promotion • Analytics • Content • Exchange • Distributed Marketing We shall focus on Experience Analytics (Tealeaf), Analytics, and Personalization.

What features does Acoustic have? 1. Use the power of AI to understand and analyse customers: You can watch how users interact with your website or mobile app, through session replays. The AI will detect anomalies and struggles the users face while using your site. It also analyses customer journeys across different channels on which they interact with your brand and provides insights on the mindset of the customer at each stage of their journey. These can help to quickly identify what pages or functionalities you need to optimise, what kind of users to track, how to improve the user’s engagement with you, how to tackle cart abandonments and drop-offs to improve conversion rate and revenue, and who to target in your marketing campaigns. 2. Create personalisation rules: To ensure that the right kind of content is delivered to the right type of audience, use Visual Personalization Management to select webpages and assign rules for personalisation based on individual customers, segments, or real-time behaviour. For example, you could say that show x image to users who arrive from x country but a different image to users who arrive from another country. You can add multiple conditions to the rules and test them to make sure they are relevant and functional. 3. Let AI learn from each user interaction: Apart from the rules you set, the tool’s AI will continuously learn from user interactions, and pick up on what content to show what kind of visitor. Real-time personalisation, where you can send targeted messages to visitors according to their behaviour on the website, will help increase user engagement and loyalty. AI also helps you automate marketing campaigns and create customised user experience and journeys across different digital media. 4. Experience Analytics (Tealeaf) allows you to secure sensitive data: The tool helps you increase 211 compliance towards regulations such as GDPR and get alerts on malicious activity or fraud on your site. You can also block such activities and look into suspicious transactions.

Source: Acoustic.co

What will this platform cost you? Contact the company for a consultation and information about the cost of the software.

What Acoustic users say The company has more than 3,500 global brands including PayPal, Rakuten, LV=, Buffalo David Bitton, and Seasalt Cornwall, as clients. “Feeding in the data analysis [of Acoustic Experience Analytics] into our alerting systems and monitoring systems [helps] to see if there is something going on in our customer experience KPIs that we need to react quickly to. So the way we leverage AI within PayPal helps address our customer experience issues…more proactively. AI is saving [us] a lot of time. [Earlier] they tried to spend their energy, effort to learn about the issue, but now they are putting that saved time towards fixing the issue… And by reducing the number of users experiencing timeout issues we’re able to improve the number of transactions per customer.” Kuntal Goradia, Director of Customer Experience Analytics and Experimentation, PayPal Company information and contact details 212 Acoustic was created after Centerbridge Partners acquired IBM’s marketing and commerce software offerings, so it’s technically a rebranding of IBM products. ● Website link: https://acoustic.co/ ● Online form: https://acoustic.co/lets-talk/ ● Phone: +1 877 226 0934 ● Headquarters: 3 East 28th Street, 4th Floor, New York, NY 10016-7408, USA ● Recognitions: Recognised as ‘Leader’ in the Q3 2019 Gartner Magic Quadrant for CRM Lead Management Recognised as ‘Leader’ in Q3 2019 The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules). ● Founded: July 2019 213

Alter: AI-powered Recommendations

Alter uses artificial intelligence to show personalised content and product recommendations in order to drive audience engagement and increase pageviews and conversions.

What features does Alter have?

Source: Alter.com

1. Let AI understand your website content and drive personalisation: Alter’s AI will study your website, crawl all available content and content assets on your site, evaluate your visitors based on their behaviour and interests/intent, and decide what to show to which kind of visitor. 2. Easy to add and manage: Insert the one-line Alter JavaScript tag to your site to install the AI algorithm. And if you are not ready for full automation of your personalisation strategy, then you can take control and choose when to activate, disable, or prioritise content. The tool also automatically customises the branding to your own and allows you to upload custom backgrounds to the widget. 3. Get ready data and insights: The software will understand your existing traffic and conversions to show you what difference using personalised recommendations is making to your business.

What will this platform cost you? Alter has 2 packages: Free and Premium. The cost for the Premium package increases as the number of unique visitors per month for your website goes up. The plan details are given below: Alter Pricing Plans 214

Features Free Premium 1 Premium 2 Premium 3 Premium 4 Premium 5 Premium 6 Premium 7 Cost (per month) US$0 US$20 US$80 US$250 US$500 US$800 US$1,000 Custom Unique visitors 1,000 10,000 50,000 200,000 500,000 1 million 2 million More than (per month) 5 million Pageviews Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Content Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Websites Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Users Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Custom branding X % % % % % % % Priority support X % % % % % % %

Company information and contact details ● Website link: https://alter.com/ ● Email: [email protected] ● Online form: https://alter.com/contact ● Headquarters: 360 Main St #101, Metuchen, NJ 08840 215

BlueConic: Customer Data Platform and Personalisation

BlueConic is first and foremost a customer data platform that helps you analyse first-party customer data, create unified profiles, acquire new customers, and enhance customer experiences.

What features does BlueConic have? 1. Organise your data into a unified customer view: The software identifies customers and instead of creating fragmented, duplicate profiles, it will bring all related data together. BlueConic allows integrations with 80 other data platforms and you can import data through webhooks, data layer connections, SFTP, JavaScript pixel, API, or by uploading a CSV file. By linking to any other customer data sources that you’re already using, you can integrate historical data into the software, making your data richer. You can use a unique user identifier—email ID or customer number or name—to denote an individual and then create rules for merging profiles in order to get the single customer view. You can also sync individual consent across your ecosystem to ensure compliance with GDPR and other data security protocols. 2. Create smart segments of your visitors: You can either create segments on your own or let the software do it. Club together visitors displaying similar attributes—demographics, location, interests, consent status, past purchases, and other behaviours—to make it easier to target them with the most relevant personalisation campaigns. The easy and fast interface allows you to activate segments as soon as they are built. Segments can be created for both known and anonymous visitors, and any changes the AI Workbench algorithm notices in the behaviour or attribute of a user will be updated in segments in real time. The software also has predictive behavioural segmentation capacity. 3. Get actionable and usable insights: You can customise your analytics dashboard by choosing what kind of visualisation you would like. The BlueConic Insights gallery ensures you have access to all collected data, segments, activations, and reports. Watch every activity of your users in real time and know whom to engage when and where. 4. Acquire more customers by understanding anonymous visitors: BlueConic’s data analysis and segmentation allows you to understand anonymous visitors, and their behaviours and preferences better. This helps you reach out to them in real time and turn them into new customers. The segmentation will tell you who your best customers are, and by targeting anonymous and new visitors who have behaviours or attributes similar to your high-value customers, you can increase your ROI. You can also improve advertisement bid strategies by segment and target the ones most likely to convert with personalised ads. The tool also helps you retrieve abandoned carts by delivering real-time personalised incentives across channels. 5. Engage with your visitors by delivering tailored experiences: Find out which customers are inactive or non-interactive and deploy 1:1 personalised experiences and products to them using ML, across different channels such as websites, mobile apps, and social media. The algorithm ensures that all personalisations are aligned with each visitor’s interests and behaviours. With 216 BlueConic Dialogues, you can create rules on who to target, when and where to engage, and what to say to that segment of users. 6. Retain your customers and up-sell and cross-sell to loyal ones: Data will tell you which customers are likely to leave you, and you can target those users with highly personalised recommendations and incentives to retain them and make them loyal to your brand. With machine learning, you can promote up-sell and cross-sell products based on individual preference and previous purchase behaviours.

Integrations Google Analytics, Adobe Analytics, Google Ads, Google Ad Manager, Facebook Ads, Instagram Ads, Amazon Web Services, Google BigQuery, Google Cloud, Microsoft Dynamics, Adobe Campaign, Salesforce, WordPress, Shopify, Magento, Mailchimp, HubSpot, ActiveCampaign, Bronto, Campaign Monitor, Mixpanel, Webhooks, Zapier, and Marketo, among others.

What will this platform cost you? If you want to experience the platform before you start paying for it, then try their free Pyxis plan. Contact the company to see a demo and get a quote to know the exact plans and pricing suitable to you.

What BlueConic users say BlueConic clients include ING, Moen, T-Mobile, Hearst, Atlantis, America’s Test Kitchen, Franklin Sports, and others. “[After using BlueConic CDP] Our bounce rates immediately dropped and our CTR went up, and we started getting a more engaged audience that we could retain longer on the site, nurture and convert. We were able to do this because of our ability to track behaviour through the CDP.” Saugar Sainju, VP of Growth Marketing, Goba Sports Group

“BlueConic has delivered a highly integrated and visual depiction of what my customers look like. It allows me to segment my users and get the right content in front of them at the right times. Since using BlueConic, those that have been exposed to software are bounding 50% less and converting an additional two points.” Keith Lehman, e-commerce and Digital Marketing, Kansas City Steak Company

Company information and contact details ● Website link: https://www.blueconic.com/ ● Email: [email protected] ● Online form: https://www.blueconic.com/contact/ ● Phone: +1 888 440 2583 (US) +31 242 051 000 (The Netherlands) ● Headquarters: 179 Lincoln Street, 5th Floor, Boston, MA 02111, USA ● Other offices: Barbara Strozzilaan 101, 1083 HN, Amsterdam, The Netherlands Wijchenseweg 101, 6538 SW, Nijmegen, The Netherlands ●Achievements/Awards: ‘Best Customer Data Platform’, Martech Breakthrough Awards 2019 The Relevancy Ring Award for CDP 2018 ● Founded: 2010 217

BounceX (Wunderkind): Identity Resolution, Triggered Email, and Website Personalisation

BounceX (Wunderkind from 18 March 2020) understands and segments users into smart groups, personalises the website experience for them, nudges them towards buying from you, and helps in capturing email for nurturing and retargeting. It also helps you send trigger-based emails to your customers. It also has ad placement solutions for publishers, agencies, and advertisers, and managed services for conversion optimisation.

What features does BounceX have? 1. Experience advanced identity resolution for improved understanding of visitors: BounceX Identity allows you to bring your anonymous and known users together and get a unified audience view. It works through advanced device identification, ConsumerID Graph, and PBM Cloud (People-Based Marketing). This allows you to sync in-app experiences with websites on desktop and mobile. BounceX’s database sees 500 million devices and 100 million anonymised emails every month just on the US network, which allows you to benefit from first-party data for identity resolution. 2. Automate your on-site messaging in real time: With Behavioural CMS, that evaluates high-intent and low-intent behaviours and changes in real time, you can personalise your website and set rules to automatically deploy dynamic on-site messages. This will help you increase conversion rates from high-intent customers and capture emails from low-intent users. The tool will also ensure that continuity is maintained in messaging between sessions, devices, and channels, ensuring higher engagement and a seamless user journey. 3. Remarket to your inactive, passive, and cart-abandoning shoppers: With better identification of your customers, you will be able to target them more effectively. Send Behavioural Emails for various activities at different points of the funnel—abandonment from homepage, category or product pages, and at cart addition or checkout level. Send personalised emails to ensure that the messages are relevant to each individual customer. You can also remarket to users who abandoned as long as 6 months ago through relevant product feed integrations to inform them about stock replenishment or depletion, reduction in prices, and new arrivals similar to browsing history.

What will this platform cost you? Reach out to BounceX to know the cost of the software and if it has different feature packages you can pick from.

What BounceX users say BounceX has over 300 clients such as JetBlue, HelloFresh, Uniqlo, Samsonite, Clarins, FiltersFast.com, rag & bone, Refinery29, Avis, Clarks, Transamerican Auto Parts, and Comcast. “BounceX’s technology allows us to grow our email database, recognise more shoppers onsite 218 and deploy high-converting behavioural emails at an unprecedented rate, all with minimal resources and time invested on our end. Their performance was well worth the investment… Within 1 month, BounceX was already a top 3 revenue channel for us.” Jay Nigrelli, VP of e-commerce, Samsonite

“I’m sceptical whenever a vendor promises double-digit growth, but BounceX has delivered on that for our email channel and more. They’ve exceeded our expectations in terms of both the initial and ongoing opportunities that this channel now delivers for us.” Rick Almeida, VP of eCommerce & Digital at Clarks

Company information and contact details ● Website link: https://www.bouncex.com/ ● Online form: https://www.bouncex.com/#contact ● Offices: 1 World Trade Center, FL 74, New York, NY 10007 15 Alfred Place, Fitzrovia, London WC1E 7EB, UK ● Founded: 2012 219

Certona: All-in-One Personalisation Suite

Certona uses machine learning to analyse and predict user behaviour, thereby allowing you to personalise everything on your site for them. It covers personalisation of search, discovery, recommendations, and content.

What features does Certona have? 1. Let your customers discover the most relevant products: Certona’s AI analyses the user’s intent and behaviour and identifies the products they might be interested in. Once this is identified, each of your users will see a different category page, rearranged by the AI to be more relevant to them.

Source: Certona.com

2. Make the right recommendations: The software recognises buyer intent and customises recommendations for products/content based on how the users arrived on your site, what they search on your site, and how they navigate around the site. It also engages with the users for a guided purchasing experience and cross-selling. 3. Customise the content on your website: From product recommendations to offers and text to images, you can tailor-make your landing pages for your customers, without any manual work. You just need to have all kinds of content assets available on your site database, and the AI will pick the right one for the right customer. 4. Enjoy the power of omnichannel personalisation: You can tailor-make buying experiences for your customers not only on your website, but also the linked mobile site and app, emails, call centres/support centres, and offline stores. This is achieved by connecting all available data of users at one easily accessible place from where insights can be derived and used on any sales platform. What will this platform cost you? 220 Contact the company for details about the plans and their cost.

What Certona users say The platform has over 600 clients across the world, and it serves up over 100 billion personalised experiences each month on average. Top clients include eBags, GameStop, Eyeconic, Lamps Plus, MSC, Destination Maternity, MotoSport, Jewelry Television, Utrecht, and Patrick James. “We trust Certona to serve up amazing, real-time personalisation for our customers…and with this very short amount of time we have to make a difference in customers’ lives as they prepare for journeys and adventures… We’ve found that Certona can do [personalisation] much better than we can. They have a team that is focused on personalisation and data science, so we want to leverage that.” Mike Frazzini, Chief Technology Officer, eBags

“Personalisation is important to us at Eyeconic because we have over 2,100 products and over 50 brands so it’s very important we showcase what’s most relevant to that customer. We chose Certona as our personalisation partner because they are the leader in personalisation. We are seeing higher conversions from customers that are being recommended products based on their viewing behaviour or based on a like behaviour.” Sarah DeArton, Head of Category Management, Eyeconic

Company information and contact details Kibo acquired Certona in February 2019. ● Website link: https://www.certona.com/ ● Email: [email protected] ● Online form: https://www.certona.com/contact/ ● Phone: +1 858 369 3888 (US) +44 845 121 5155 (UK) +1 877 350 3866 (sales) ● Headquarters: 10431 Wateridge Circle, Suite 200, San Diego, California (CA) 92121, US ● Other offices: 717 North Harwood St. STE. 1900, Dallas, TX 75201 1817 Braker Lane STE. 200, Austin, TX 78758 Gridiron Building, One Pancras Square, London, N1C 4AG ●Achievements/Awards: Recognised as ‘Leader’ in Gartner’s 2019 Magic Quadrant for Personalization Engines #1 personalisation provider to leading e-tailers as per Digital Commerce 360, for the 11th year in a row ● Founded: 2004 221

CloudEngage: Automated Data Collection, Personalisation, and Live Chat

CloudEngage is a data gathering and personalisation platform that allows you to deliver seamless user experiences across different channels. It has 3 products: AIM (for automated data collection), Chord (live chat), and Platform (personalisation ecosystem).

What features does CloudEngage have? 1. Consolidate visitor data into segments for effective targeting: AIM collects all demographic, contextual, and behavioural data of your visitors, and Smart Segments allows you to categorise all this data into segments. AIM will sync your historical and current data, integrating segments, journeys, and targeting. It adapts to changes in consumer behaviour and changes in your website and updates the segments based on intent as well, in real time, allowing continuous 1:1 understanding of customers. It also ensures continuity if you transfer from one CRM/CMS/CDP to another. 2. Access omnichannel personalisation for your visitors: The CloudEngage Platform allows you to create predictive segments to adapt to the changing visitors and market. You can personalise your website and apps based on how visitors arrive—emails, products, search, social media, ads, and live chat. The range of personalisation campaigns available within the ecosystem ensures that every visitor gets to see the most relevant content and products. You can personalise the following: a. Website changes b. Pop-ups c. Forms d. In-line messages e. Alerts f. Push notifications g. Images h. Content 3. Take personalisation to the next level with personalised live chat: Chord is a live chat tool that combines agent-based chat with machine learning. While customer support agents interact with users, the AI learns from your conversation and works towards anticipating customer queries and being ready with answers. The chat interface allows you to share product recommendations, images, videos, and PDFs, and guide them to the right landing page. Social login requirement of the chat also gives you the chance to generate leads and target these users further. 4. Get reports that help you decide what you need to do and when: The account dashboard shows you campaign performance metrics to help you track their progress, wins, and fails. Compare the performance of your personalised pages versus the default website pages and optimise the campaigns at the right time in the right way, knowing exactly what’s working and what’s not. You also get audience insights to help you understand how your segments are changing and 222 responding to your campaigns. Data derived from Chord are also added to the overall database.

What will this platform cost you? CloudEngage has 4 plans: AIM, Chord, Platform, and Enterprise. The details about what the plans contain and what they cost are given below:

CloudEngage Pricing Plans

Features AIM Chord Platform Enterprise Cost per month, Annually US$0 US$295 US$495 Custom Cost per month, Monthly US$0 US$395 US$595 Custom Page view limit NA 500,000 500,000 Unlimited Seats Unlimited Unlimited Unlimited Unlimited Active contacts/personas Unlimited Unlimited Unlimited Unlimited Customer data platform Live webpage editor % % % % Alerts % % % % Intent modals % % % % Overlays % % % % Personalisations Live webpage editor X X % % Alerts X X % % Intent modals X X % % Overlays X X % % Push notifications X X % % Forms X X % % Dynamic images X X % % Inline X X % % Chat Live chat X % % % Welcome message X % % % Live sharing X % % % Resource manager - Image and PDF sharing X % % % Chat on the same page X % % % Social authentication X % % % Mobile phone authentication X % % % Magic link - jump to another device/computer X % % % Custom branding X % % % Audio notifications X % % % Push notifications Push notification channels X X % % Push with personalisation X X % % Custom modal/pop-up subscription form X X % % Others Personalisation analytics % % % % Features AIM Chord Platform Enterprise 223 Predictive segmentation % % % % Customer support X X % % Dedicated support X X X %

What CloudEngage users say This tool has clients such as T-Mobile, UGI, TRUECar, Dr. Martens, and Boston Consulting Group. “We researched several omnichannel personalisation options before choosing CloudEngage as our go-to platform for Dr. Martens. The results we’ve seen since have been truly impressive. CloudEngage campaigns consistently moves the needle for us, with significantly increased conversion rates and uplift in overall brand sentiment. The platform is incredibly user-friendly which made it easy to execute concepts quickly and the solution they provide are unique and innovative.” Kyle Duford, VP, Global Digital and e-Commerce, Dr. Martens

“CloudEngage has been one of the most responsive, nimble organisations to work with. They enabled us to quickly and seamlessly deliver beautiful, geo-targeted, localised experiences at scale when other solutions couldn’t meet out timeline. Their hyper-local geofencing, time, and weather targeting capabilities let us have smarter more relevant conversations with our customers, so they understand our network and the features available in their local areas. This is the future of personalisation.” Deb Escher, Director of Digital Creative and Content Strategy, T-Mobile

Company information and contact details ● Website link: https://cloudengage.com/ ● Online form: https://cloudengage.com/get-in-touch/ ● Email: [email protected] ● Phone: +1 855 367 5359 ● Headquarters: 421 W Riverside Ave STE 1555, Spokane, WA 99201 ● Founded: 2013 224

Conver.fit: AI-based Personalisation

Conver.fit is a smart personalisation campaign software based on AI. It has 3 main tools: CDN Customization, Smartlist, and Customer AI.

What features does Conver.fit have? 1. Customise everything for your visitors: Create personalisation campaigns with an easy-to-use drag-and-drop editor. You don’t need to know coding at all. You can customise different elements on your website—images, text, layout, videos, and others—for different audience segments. The platform creates segments based on behavioural, demographic, and contextual attributes, and you can choose what kind of personalisation to offer to which segment. Collect and analyse data in real time with Conver.fit’s advanced dashboard. 2. Let AI take over your product recommendations: The Smartlist algorithm studies your product catalogue, analyses users in real time, works out the most relevant recommendations, and shows them to visitors. The AI also stores all behavioural and contextual patterns, allowing it to not only improve the recommendation with each subsequent visit but also dynamically creating a product valuation system. 3. Use AI to anticipate customer complaints and solve them faster: Using list forms, you can collect feedback from customers on-site. The aggregated data aids in preparing a training model for the AI to predict what problems users have and if they are likely to contact the customer service department. This means that you will have advance notice of a customer complaint and can have the solution ready before the customer actually seeks the help of a customer service personnel. This results in higher customer satisfaction and better user experience.

What will this platform cost you? Conver.fit has a pay as you go plan, which means that all features are available for all plans; just the cost will change based on how many visitors your website gets in a month. Here are the details:

Conver.fit Pricing Plans

Features Pay As You Go Additional visitors Cost per month €49 €95 €190 €285 €380 €95 Visitors per month 25,000 50,000 100,000 150,000 200,000 50,000 Customisation % % % % % % SmartList % % % % % % Customer AI % % % % % %

Enterprise customers can contact the company for customised plans. Company information and contact details 225 ● Website link: https://www.conver.fit/ ● Email: [email protected] ● Phone: +34 886 131 361 ● Headquarters: Rúa Marqués de Valladares 14, 5th floor, Office 11, 36201, Vigo, Spain 226

Emarsys: Omnichannel Customer Engagement and Personalisation

Emarsys allows you to personalise visitor experiences and drive customer engagement for business growth. It has tailored use cases for e-commerce, retail, and travel sectors, which makes it customisable and easier to adapt to in the systems you are using.

What features does Emarsys have? 1. Enjoy unified customer view and advanced segmentation: The tool allows you to bring together user data from multiple sources through API, plugin, or imports. It analyses the data to create a 360° view of your customers. AI helps enrich customer profiles with contact data history, giving you accurate attributes such as the probability of purchase and engagement, product affinity, and future value. Create granular segments of your visitors that have one or multiple attributes. The Emarsys Open Data connector can be linked to your internal systems to create and share reports as you require.

Source: Emarsys.com

2. Use AI for predictive marketing: Predictive analytics helps you anticipate customer actions and target them at the right time with the most relevant offers and messages, by closely studying all customer behaviours, activities, and inaction. Combine AI and Emarsys Tactics to create sophisticated campaigns quickly. AI can help with finding the right user to target, the right content to show to the targeted visitor, the right time to deliver a campaign, and the right channel to deliver campaigns on. 3. Personalise your brand and engage with customers on different channels: Leverage user data 227 and segments to create hyper-personalised user experiences on different channels without losing messaging consistency across your brand. The tool allows you to create individual use cases and personalisation variables, which can be grouped together and treated as a template, for faster generation of tailored and targeted messaging. Leverage AI to improve data segmentation, content selection, channel execution, and delivery timing. Emarsys allows you to personalise experiences on the following channels: a. Email b. Web c. Mobile d. Social e. Direct mail f. In-store

Source: Emarsys.com

4. Automate your marketing and personalisation campaigns: You can define segments, rules, and triggers to deliver real-time personalised responses to customer actions and behaviours on your website or app. Use Emarsys Tactics, an automation workflow system, to create complete customer journeys with triggers, segments, personalisation, and inspirational campaign ideas. You can create and modify workflows and journeys for any scenario, add channels or branches to them, duplicate campaigns to use as starting points, and ensure that leads are nurtured and customers stay engaged and active. Use AI to deliver these messages at the right time. 5. Get all the reports and insights you need: You can get all user and campaign metrics, analytics, overviews, and insights from the dashboard, including customer lifecycle analytics. Predictive Analytics lets you track the performance of predictive algorithms and compare them to actual results. Predictive Revenue Dashboards can be used to plan future campaigns, get insights on the performance probabilities of each segment, and compare the predictions against industry benchmarks to determine revenue targets more effectively. You can access business-level reports from the Strategic Dashboard. This helps you see what the contribution of each campaign is towards your revenue and growth. Integrations: 228 Google Analytics, Magento, ShopifyPlus, Salesforce Commerce Cloud, Salesforce CRM, SAP Hybris, Dynamic Yield, BounceX, Frosmo, Picreel, Klarna, Zendesk, Segment, Lengow, Webtrekk, Movable Ink, Sessionly, Adunity, and others.

What will this platform cost you? Emarsys packages are curated to the industry your business is in. There are 3 plans: Essential, Advanced, and Max AI, and each plan comes in 3 use cases: E-Commerce, Retail, and Travel. The company has not disclosed the pricing details; please contact them to know more. All other plan-related information is collated in the tables below:

Emarsys Platform Plans

Features Essential Advanced Max AI Website data collection % % % Magento & Shopify integrations % % % 360-degree unified customer profile % % % Segmentation based on demographics, behaviours, and geolocation % % % Cross-channel identity resolution % % % Segmentation based on products and purchase data, web events, product affinity (AI) X % % Data health dashboards X % % Process up to 15TB of data via Open Data X X % Self-learning prediction algorithms X X % Segmentation based on engagement score (AI) X X % Channel affinity (AI) X X % Predicted cart value (AI) X X % Unsubscribe Probability Score (AI) X X % Purchase Probability Score (AI) X X % Conditional content based on contact data and segments % % % Drag and drop WYSIWYG campaign editor % % % Editable templates % % % Template scripting language % % % A/B testing % % % Voucher personalisation % % % Send time optimisation (AI) % % % Conditional content from relational data X % % Product recommendations (AI) X % % Real-time content based on real-time conditions X % % Incentives based on revenue prediction X X % Predictions for replenishable products X X % Predictions based on lifecycle data X X % Customer journey canvas % % % Triggered campaigns % % % Automated split testing % % % Automated blueprints % % % Omnichannel execution % % % Features Essential Advanced Max AI 229 Real-Time interaction % % % Real-time and historical filtering rules X % % Real-time contextual decisions X % % Product tactics X % % Decisions by Channel Affinity Scoring (AI) X X % Strategic Dashboard % % % Campaign analytics % % % Web engagement analytics % % % Customer lifecycle analytics X % % Revenue impact reports X % % Product affinity reports X % % Analytics for product recommendations X % % Store analytics X % % Open Data: Custom Exports X X %

Emarsys E-Commerce Plans

Features Essential Advanced Max AI Abandoned cart % % % Abandoned browse % % % Post purchase % % % Lead re-engagement % % % Welcome new contacts % % % Birthday % % % Express sale event % % % Post-purchase feedback % % % Purchase anniversary % % % Registration anniversary % % % First-time buyer to active X % % Win back defecting customers X % % Win back inactive customers X % % Back in stock X % % Price drop X % % Post-purchase up-sell X % % Post-purchase category cross-sell X % % Post-purchase cross-sell X % % Repeat purchase gamification X % % Replenishment AI X X % Re-engagement AI X X % Price drop AI X X % Convert hot leads X X % Leads likely to go cold X X % Convert active buyers X X % First-time to repeat customer X X % Win back inactive leads X X % Emarsys Retail Plans 230

Features Advanced Max AI Offline to online purchase % % Abandoned browse % % In-store registration % % Lead re-engagement % % Welcome new contacts % % Birthday % % Express sale event % % Post-purchase feedback % % Purchase anniversary % % Registration anniversary % % New in store % % First-time buyer to active in store % % Win back defecting customers % % Win back inactive customers % % Back in stock % % Price drop % % Post-purchase up-sell % % Post-purchase category cross-sell % % Post-purchase cross-sell % % Repeat purchase gamification % % Leads research online purchase offline % % First-time store buyer to repeat online % % Post-purchase store feedback % % Store post-purchase cross-sell % % Customers research online purchase offline % % Online to offline % % Replenishment AI X % Re-engagement AI X % Price drop AI X % Convert hot leads X % Leads likely to go cold X % Convert active buyers X % First-time to repeat buyer X % Win back inactive leads X %

Emarsys Travel Plans

Features Advanced Max AI Win back defecting customers % % Pre-trip countdown % % Check-in reminder % % Booking confirmation % % Welcome new contacts % % Birthday % % Features Advanced Max AI 231 Pre-trip AI X % Check-in reminder AI X % Post-trip AI X %

Add-ons available are: 1. Channels 2. Relational data 3. Open time content 4. Open data 5. Support packages 6. Service packages 7. Professional services 8. Creative services

What Emarsys users say The platform has over 2,500 clients, including Gymshark, Sephora, Oasis, Prettylittlething, AirAsia, Samsonite, Swiss, ghd, Wizz, Kurt Geiger, and eBags. “I think of all the email service providers and marketing automation technologies I’ve ever used, I have learned the most with Emarsys about different ways to approach the same issues, and, with you guys, that has revolutionised the way I work because I’m able to come up with answers quickly.” Kiara Sanchez-Mora, CRM and Digital Outreach Strategist, Tupperware U.S. & Canada

“Being able to plug in different products and channels, analyse, and act upon the results from one single dashboard [through Emarsys] significantly improves productivity and efficiency.” Mario Aichlseder, VP of Growth, Runtastic

“The beauty of the Emarsys marketing platform is that it always provides an actionable next step for the client to run its automated marketing campaign.” Jade Lau, Digital Commerce Senior Manager, Nike Hong Kong

Company information and contact details ● Website link: https://www.emarsys.com/ ● Online form: https://emarsys.com/contact-us/ ● Phone: +1 317 562 0707 ●Achievements/Awards: Identified as ‘Leader’ in Gartner’s 2019 Magic Quadrant for Personalization Engines Identified as ‘Leader’ in The Forrester Wave: Cross Channel Campaign Management (Independent Platforms), Q4 2019 ● Founders: Mag. Josef Ahorner and Hagai Hartman 232

IBM Watson: Real-Time Personalisation

Watson is IBM’s artificial intelligence product. Several IBM offerings are based on Watson, such as Watson Content Hub, Watson Personality Insights, Watson Studio, and Watson Campaign Automation. Watson Real-Time Personalization is a part of the AI suite, and is not a standalone product. It allows you to optimise the performance of your marketing campaigns and increase customer engagement by using AI to personalise your digital channels in real time.

What features does IBM Watson have? 1. Use an easy and graphic editor, which requires no knowledge of coding, to create personalised content and personalisation rules for your webpages. 2. Monitor on-site behaviour of both known and unknown users in real time to allow you to create dynamic personalisation for all types of users. Delivering tailored content on your website allows you to improve customer experience, create curated customer journeys, and increase customer engagement and retention.

Source: IBM.com/real-time-personalization

3. Leverage on the powerful Watson AI engine for continuous learning of visitor interests and intent, allowing you to improve the level of customisation for each visitor with time.

What will this platform cost you? While pricing details are not available for this product, the Standard plan of IBM Watson contains the following features: ●• User-friendly editor 233 • Tracking of visitors’ web behaviours • Natural language rules authoring • Simple rules-creation process • Segmentation management

What IBM Watson Personalization users say “I have been using this tool for a while. I like the features it provides for personalisation and targeting. I have a personal blog which has many organic visitors. After 3 years I focused on personalisation and started to use Watson. It responds to visitors’ interests in real time with targeted messages. I started to learn a lot of thing from every customer interaction. In conclusion I recommend this tool.” Review from a Business Analyst, from Gartner Peer Reviews

Company information and contact details ● Website link: https://www.ibm.com/in-en/marketplace/real-time-personalization ● Online form: https://www.ibm.com/account/reg/uk-en/signup?formid=MAIL-ibm; https://www.ibm.com/uk-en/marketing/contact_us/ ● Phone: +1 800 426 4968 (US, Canada general enquiries) +1 914 499 1900 (US) +1 888 7467 426 (Canada, business enquiries) +44 (0) 370 542 6426 (UK, general enquiries) +44 (0) 800 169 1458; +44 (0) 8700 102 516; +44 (0) 8705 440055 (UK, business enquiries) +61 2 9354 4000: 132 426 (Australia, general enquiries) 1800 557 343 (Australia, toll-free business enquiries) +91 80 4519 8660 (India, general enquiries 1800 425 3303 (India, toll-free business enquiries) 01 815 4000 (Ireland) +33 158 750 000 (France) +49 800 225 5426 (Germany) +971 4390 7000 (Bahrain, Iraq, Jordan, Lebanon, Oman, United Arab Emirates) +966 11 283 2900 (Saudi Arabia) +971 4425 3100 (Middle East and Africa) 800 810 1818; 400 810 1818 (China) 2825 6222 (Hong Kong) 1800 418 1000 (Singapore) +34 901 300 000 (Spain) +351 21 892 7000 (Portugal) +7 495 775 8800 (Russia) +39 02 7031 2168 (Italy) +41 (0)58 333 4455 (Switzerland) +46 (0) 8793 1000 (Sweden) 234 +47 6699 8000 (Norway) +27 11 302 9111 (South Africa) +31 (0) 20 513 5151 (The Netherlands) +370 5278 6600 (Lithuania) +371 6707 0300 (Latvia) +372 6 600 800 (Estonia) +380 44 501 1888 (Ukraine) +43 121 1450 (Austria) +45 45 24 00 00 (Denmark) +54 11 5286 4898 (Argentina) 03 5643 5500 (Japan) 0800 701 4262 (Brazil) 0800 801 800 (New Zealand) 1 800 600 888 (Israel) 5270 3000 (Mexico) 603 2301 8888 (Malaysia, Brunei) 235

IgnitionOne: Marketing Based on Customer Intelligence

With advanced customer intelligence capabilities, IgnitionOne allows you to understand and segment your visitors, personalise their experiences, boost engagement and deliver an omnichannel experience. The company also offers assisted services for marketing channels such as social media, email, search, and other online advertising.

What features does IgnitionOne have? 1. Get a centralised view of your users and segment them: Instead of working with fragmented information about the same customers from different sessions, devices, and channels, allow the platform to consolidate all user data—from first-party data to third-party data—and give you a unified view. Use various user attributes to create customised segments to use in targeted personalisation. With each personalisation, you will also in turn enrich your database about your customers. 2. Personalise your users’ experiences in real time: Increase engagement and foster the relationship with your customers by delivering personalised messages on all connected channels at the right time in their journey. You can target your audiences on the website through IgnitionOne Display and IgnitionOne Website Personalization, on search through Kenshoo, on email through Maropost, and on social media through Facebook, Instagram, and Google. The platform also helps you understand which personalisation campaigns result in higher conversions, aiding you to make improvements in the right direction. 3. Know who your best customers are and who needs to be nudged more: The platform monitors user interests in real time and assigns an IgnitionOne Score to each customer. This score is indicative of the level of engagement and likelihood to perform the particular action you’re nudging them towards. This can help you target the right audience with the right level of attention. 4. Get in-depth analytics and actionable insights: Every data about your customers’ on-site behaviours and interactions with your brand on different channels and the performance of your marketing campaigns is monitored and analysed by IgnitionOne. You can get customised and customer-centric reports and insights and look at all performance metrics at a granular level to be able to modify or update optimisation strategies as per your business needs.

Integrations: Google, Facebook, Instagram, Oracle, Optimizely, Kenshoo, Maropost, MovableInk, Flashtalking, Productsup, Salsify, Tableau, Qlikview, MicroStrategy, Sisense, Domo, Birst, and others.

What will this platform cost you? Reach out to the company for information on plans and pricing. What IgnitionOne users say 236 This software has more than 500 clients, such as Mazda, Acer, Volvo Cars UK, Motel 6, Mitsubishi, and Lindner Hotels. “IgnitionOne Customer Intelligence gives us unparalleled personalisation capabilities, enabling us to efficiently reach in-market customers and get better results. Plus, we stay in control of the customer experience throughout.” Lance Miceli, EVP, Chief Revenue Officer, G6 Hospitality

“At Volvo we put customers first. IgnitionOne Customer Intelligence helps us ensure our web visitors receive the right message at the right time, wherever they are in the purchase journey.” Dave Cottrell, Digital Manager, Volvo Car UK

“Using IgnitionOne’s innovative Customer Intelligence solution for RLSA, we are now able to target generic search terms that were truly unaffordable previously. Being able to outbid the OTAs on select customers is turning into a major revenue driver for Motel 6.” Jill O’Brien, SVP, Digital Marketing Works

Company information and contact details ● Website link: https://ignitionone.com/ ● Email: [email protected] ● Phone: +1 888 744 6483 (New York and Georgia, USA) +1 800 801 4194 (Ohio in US and Mexico) +44 203 697 6600 (UK) +33 (0)140 417 255 (France) +49 89 230 696 370 (Germany) +32 (0)2711 9200 (Belgium) +81 36680 1180 (India) +55 11 3588 4005 (Brazil) ● Offices: 470 Park, Avenue South, 6th Floor, New York, NY 10016 1545 Peachtree Street, Suite 500, Atlanta, GA 30309 388 South Main Street, Suite 325, Akron, OH 44311 Paseo de la Reforma 41 Juarez, 06600 Ciudad de Mexico, CDMX, Mexico 44311 1 Waterhouse Square, 138-142 Holborn, London, EC1N 2ST 60 Rue de Londres, 75 008 Paris, France Leonrodstraße 52, 80636 München, Germany Hermes Plaza, Hermeslaan 1B, 5th Floor, Diegem, Belgium 1831 Patrika Nagar, HITEC City, Hyderabad, Telangana 500081, India Rua Pedroso Alvarenga 691, 11 Andar, Itaim BiBI, Sao Paulo 278 Union Place, Colombo 02, Sri Lanka ●Achievements/Awards: Named ‘Challenger’ in Gartner’s 2019 Magic Quadrant for Personalization Engines Gold award for Account Management for a client services team that routinely exceeds expectations in The Relevancy Ring 2019 237

Notifia: Widgets for Website Personalisation

Notifia is a set of widgets you can use to optimise your website and grow conversions and revenue. It has more than 30 tools/plugins/pop-ups to drive conversions, engage visitors, and retain customers.

What features does Notifia have?

Source: Notifia.io

1. Pick from an array of widgets: Notifia’s widgets load fast, can be customised from template and loads in 77ms. You will get support for 181 languages. It has the following growth widgets you can use: i. Social proof feed ii. Email opt-ins/Email collection bars and pop-ups iii. Verified reviews iv. Triggered videos v. Triggered notifications vi. Notification bar vii. Automated messages viii. Click to tweet ix. Call to action cards 238 x. Lead bots xi. Welcome bar xii. Onboarding cards xiii. Promotion and special offer cards xiv. Product promotions xv. Blog promotions xvi. Coupon code pop-up xvii. Coupon bar xviii. Lead generation forms/lead magnets/lead collectors xix. Content locker xx. Website messages xxi. Full-screen mats xxii. Yes/No cards xxiii. Exit intent surveys xxiv. Emoji feedback xxv. NPS surveys xxvi. Feedback boxes xxvii. Click-to-call xxviii. Engagement hub (social media) xxix. Social share buttons/bars xxx. WhatsApp widget xxxi. Checkout abandonment recovery xxxii. Support system xxxiii. Profile cards xxxiv. Call scheduling xxxv. Conversion feed xxxvi. Conversion summary xxxvii. Review stickers xxxviii. Spin-to-win gamification 2. Use segmentation to deliver messages to the right visitors: Your audiences will be segmented based on their location, demographic attributes, on-site behaviours, and technographic data. You can use these segments to ensure that personalised messages are delivered to each type of visitor. You can also send custom events using API and JavaScript tracking.

Integrations: Google Analytics, Mailchimp, Facebook, Google Ads, Facebook Ads, WordPress, Shopify, HubSpot, Slack, Webhooks, Zapier, Leadpages, Cloudflare, and Stripe, among others.

What will this platform cost you? The tool has 2 plans: Growth and Unlimited. In the Growth plan, you can access all the widgets, but you’ll be paying per widget you use. In the Unlimited plan, you can access all features and templates. You can try out the tool for 7 days. Notifia even claims that if you can find a cheaper tool, the company 239 will provide its tool at a 30% lower price. Details of Notifia’s pricing packages are given in the table below:

Notifia Pricing Plans

Features Growth Unlimited Cost per month US$9 per widget US$49 Websites Unlimited Unlimited Visitors Unlimited Unlimited Widgets Access to 30+, pay as you use 30+ Personalisation % % Segmentation % % Removable branding % % Templates X 100+ Access to APIs and Integrations X % Visitor IP enrichment X % Priority customer support X %

Company information and contact details The company has had 13,815 clients so far. ● Website link: https://notifia.io/ ● Email: [email protected] ● Headquarters: 20-22 Wenlock Road, London, N1 7GU, United Kingdom ● Founder: Nathan Aston 240

Optimove: Omnichannel Relationship Marketing Hub

Optimove is, at its core, a CDP with personalisation capabilities. It offers actionable customer insights, management of customer engagements and communications, and a relationship marketing bot. It also offers services for predictive modelling, customer success management, and marketing strategy.

What features does Optimove have? 1. Personalise on multiple channels: Optimove can be used for personalisation and engagement automation on websites, mobile apps, email, SMS, mobile push messaging, website banner ads, Facebook Custom Audience, Google Display Network, Twitter Tailored Audience, call centre, automated calling, and others. 2. Know your customers through their data: By assessing data from all linked tools—raw data collected by the software, on-site or in-app user behaviour, third-party data, and campaign response history—Optimove gives you a 360° Single Customer View. This is where you can see every visit and trackable activity from a customer, compiled into a marketer’s data mart. This unified view helps you understand your customer one-to-one and customise their experience and journey on your website/app. You also get in-depth reports on personalisation and relationship marketing performance. 3. Create user groups through predictive micro-segmentation: The predictive marketing engine creates granular customer segments that would allow you to recognise each customer and tailor your offers and messages to them. The prediction engine uses mathematical and statistical models to transactional, behavioural, and demographic data to forecast future customer behaviour and value. 4. Define triggers and target the right customer segment with the right message: You can target different user groups by assigning triggers to different personalisation/engagement campaigns and activities. When a customer does something that you defined as a trigger, the communication counterparts chosen by you are activated and messaging is delivered to the customer through email, pop-ups, push notifications, etc. 5. Test your marketing campaigns: Optimove automatically runs experiments on campaigns by dividing users into test and control groups. This allows the software to find out the actual financial performance of the campaign and get realistic reports of campaign success. 6. Manage complex customer journey customisations: You can create dynamic customer journeys with real-time monitoring of their behaviours and allowing them to choose what they want to do next. Powered by customer data, prior campaign responses, and predictive behaviour modelling, the tool identifies the most important intervention points that can be leveraged to optimise engagement. 7. Leverage on the marketing optimisation bot: Optibot is the company’s built-in marketing optimisation bot, which uses AI and machine learning to power your campaigns. It has self- 241 optimising campaigns, wherein the performance of competing actions for each micro-segment within the campaign’s target group is monitored. This data is then used to steadily align the cluster- action mix for maximum boost, leading to customers receiving campaigns that are the most relevant to them and is likely to elicit favourable responses. Optibot constantly assesses customer and campaign performance data and gives you actionable reports. It makes one-click recommendations on the campaign and its nitty-gritties, which means you don’t even have to keep monitoring the reports to take action. 8. Combine these with other add-on products: Apart from the core features, you can add the following products to enrich your optimisation and marketing efforts: a. Track & Trigger: Real-time audience monitoring, targeting, and messaging b. Optimail: Email personalisation and delivery platform c. DynamicMail: Embedding of dynamic and interactive content into emails d. Optipush: Mobile push messaging delivery platform e. BI Studio: Native business intelligence reporting system f. Ad Platform Connectors: Linking of digital advertising campaigns to Optimove

Integrations: Google Customer Match, Google Display Network, Facebook, Instagram, Salesforce Marketing Cloud, Mailchimp, Oracle Bronto, Campaign Monitor, Emarsys, Marketo, ActiveTrail, Braze, DotMailer, and Xtremepush, among others.

What will this platform cost you? Request the company for a demo or contact the sales team to know more about the packages and cost of Optimove products and services.

What Optimove users say Optimove has over 500 clients, including Sephora, Sisal, Staples, Dollar Shave Club, Sweaty Betty, bwin.party, Stitch Fix, J.Jill, Dynamite, Fortuna, Lottoland, and Zee5, among others. “Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behaviour, to optimise the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off.” Emma Crepeau, Vice President of Performance Marketing, Sweaty Betty

“Optimove helps us understand where to focus our limited resources to have the greatest impact on the business. On a general level, it has turned our entire department into data enthusiasts! We ‘geek out’ on a daily basis over the near-limitless options we have to customise campaigns and the actionable insights we see via the reporting.” Jessica Granata, Director of Digital Marketing & CRM at Paul Stuart

“Optimove has really excelled for us in terms of scope, scale and velocity. We are very happy with the level of service and responsiveness from Optimove. The reality is that we really wouldn’t be able to run our business without something like Optimove.” Charles Thibault, Vice President, Analytics at IDT Corporation Company information and contact details 242 ● Website link: https://www.optimove.com/ ● Online form: https://www.optimove.com/contact ● Email: [email protected] (General) [email protected] (Sales) [email protected] (Support) ● Phone: +1 888 235 5604 (New York, US) +44 203 189 1330 (London, UK) +972 3672 4546 (Tel Aviv, Israel) ● Offices: 217 West 21 St., 2nd Floor, New York, NY 10011 91-93 Great Eastern, Street, London, EC2A 3HZ Hashlosha St. 2, 33rd Floor, Tel Aviv, 6706054 ● Founded: 2009 243

Perzonalization: AI-Based Multi-channel Personalisation for WooCommerce

Perzonalization is a WordPress plugin to run personalisation campaigns on websites running especially on WooCommerce. It also integrates with other e-commerce platforms. It can deliver personalisations on web, mobile, and emails.

What features does Perzonalization have? 1. Customise on multiple channels: You can run personalisation efforts on your website, mobile apps, and email. The activities can be synced across the channels so that the users get a seamless experience and not a disconnected one. 2. Get the power of micro-segmentation: Instead of creating siloed segments based on historical data, the AI categorises your visitors based on their real-time behaviour into dynamic micro- segments. It captures changes in user behaviour and updates the segments regularly to make sure that your personalisation campaigns always remain relevant. 3. Predict user intent and show them the most relevant products: The algorithms analyse visitor behaviour on different pages and understand the context of a particular visit. Then it predicts what the visitor may actually be looking for, and shows them products that would get them interested. All this happens in real time. You can preview and edit recommendation pages to match the design of your site.

Source: Perzonalisation.com

4. Enjoy multiple product recommendation options: There are two ways to recommend products to your visitors: based on personalisation and based on pre-set rules. The recommendations can be shown at any point of customer journey—homepage, category pages, product detail pages, no 244 search results pages, and cart pages. Personalised product recommendations can help you show your customers the following: a. Products similar in style and type to what they already looked at b. Products of the brands that they’ve already purchased or looked at c. Products viewed or bought by other users in the same segment d. Products that are similar but have a higher price tag, for up-selling and cross-selling e. Products related to the keywords visitors searched for to arrive at your site or within your site Personalised product recommendations can help you show your customers the following: a. Products that are popular, trending, and/or best-selling b. Products that have just been added to the catalogue c. Products they’ve previously viewed d. Products that complement each other and are ‘frequently bought together’ e. Products that are low-priced and/or have heavy discounts f. Products and categories they’ve shown interest in 5. Send personalised emails to increase sales and engagement: The tool allows you to send emails with personalised recommendations—all you need to do is to add a mark-up code into your existing email templates. The tool links easily with any email service provider. Use AI to track your visitors’ site behaviour, and then create targeted product recommendation emails and send them at the right time. You can also automate the sending of emails by defining triggers such as cart abandonment, long absence from site, product and categories they have previously engaged with, etc. The emails can be designed and modified as required and different widgets can also be inserted into your emails. 6. Personalise products for mobile apps: Using a REST API, you can integrate Perzonalisation with your mobile app as well. This ensures that a customer’s journey between website and app remains uniform and connected. It also allows you to collect and assess a lot more data about user behaviour, interests, and intent, improving the recommendation capabilities of the AI. 7. Customise campaign banners for visitors: This allows you to show only relevant campaigns to your shoppers. For example, if a shopper has reached your site through a Google Shopping ad for winter clothing and is looking for jackets, then showing them a banner for discounts on floral dresses is irrelevant. What you can show them is discounts or offers on scarves or parkas as well. 8. Track performance and know what and where you need to optimise: The software also monitors the performance of each recommendation widget and email. You can see conversion metrics including what products converted the most, and the contribution and uplift the software brought to your business.

Integrations: WooCommerce, Shopify, Opencart, PrestaShop, and Magento, Mailchimp, Bronto, Dotmailer, Splio, Compost, and Emma, among others.

What will this platform cost you? This plugin can either be installed as an out-of-the-box app or integrated into your system through API. The App can be used if your store is on WooCommerce, Shopify, or PrestaShop. The API integration will be required for Magento and other stores. You can try out the app for free for 14 days, and the API integration for free for 30 days. The pricing structure is given below. 245

Perzonalisation App Pricing Plans

Monthly views Cost per month Up to 1,000 Free Up to 5,000 US$9.99 Up to 10,000 US$19.99 Up to 50,000 US$79.99 Up to 300,000 US$169.99 More than 300,000 Custom

API Pricing (one-time cost)

API enabling US$199.99 API integration support US$149.99

What Perzonalization users say Clients of this platform include Bimeks, Morhipo, Nine West, Enmoda, DeFacto, La Seuza, Aldo, Brandroom, and Taze Direkt, among others. “As a leading fashion retailer in Turkey with more than 3000 as SKUs, Mavi’s expectations were very high from a personalisation engine. [Perzonalisation] have not only met our expectations as a service but also demonstrate a very good collaboration with our team. Very solution oriented and agile company. I am glad we are working with them.” Onder Cakar, E-commerce Performance Marketing Manager, Mavi

“Perzonalization enables us to act quickly in the fast pacing environment of private shopping with the help of their real-time personalised product recommendations.” Beril Mutlugüller, CRM Executive, Morhipo

Company information and contact details ● Website link: https://www.perzonalization.com/ ● Online form: https://www.perzonalization.com/#contact ● Offices: 2035 Sunset Lake Road B2, Newark, Delaware, 19702 Altıntepe Mahallesi, İstasyon Yolu Sokağı No:3, 34840 Maltepe/İstanbul, Turkey ● Founders: Ilke Karabogali and Ali Selim Aytuna 246

Reflektion: Real-time Intelligent Personalisation

Reflektion is a customer engagement engine with granular segmentation and real-time personalisation capabilities. Understand your visitors’ intent, use AI to serve up the right products and content for them, create seamless experiences across multiple channels, and keep them engaged to drive up conversions and revenue.

What features does Reflektion have? 1. Serve your customers with a multi-channel experience: Reach your customers where they are through effective personalisation. Engage with them at all critical touchpoints where they interact directly with you on website, app, email, search, and even in-store display kiosks and customer service. 2. Use artificial intelligence and natural language processing (NLPs) to personalise everything for your visitors: This software deploys AI and NLPs to work alongside data and manual efforts to optimise your business strategies and personalisation efforts. It works on four layers of information in real time to help you understand your visitors better and deliver highly customised experiences. These are: a. Contextual layer: Checks data such as location, season, time of day, traffic source, device, and browser b. Cohort layer: Looks at the trending interests, similar interests, and similar user groups at an aggregate level c. Individual layer: Checks the visitor’s preferences for price, style, size, and colour d. Business layer: Considers margin, revenue, and other rules and KPIs set by you The self-learning algorithms use deep learning, collaborative filtering, neural networks, clustering, and statistical regression to analyse the data. The NLP understands semantic nuances, making sure that users get what they want even if the keywords they’re using are not accurate. It also processes voice commands/virtual assistant queries effectively. 3. Personalise a whole lot of elements in your digital business: You can conduct personalisation campaigns on the following: a. Site search (through auto-fills and intent-recognition) b. Product and content recommendations c. Console d. Homepage, landing pages, category pages, and product pages e. Text, images, banners, CTAs, and any other on-site or off-site content f. Email content and design 247

Source: Reflektion.com

4. Get all the data you need through Customer Engagement Platform: With a centralised view, the Reflektion dashboard gives you a unified and real-time view of your customers as well as the performance of your personalisation and engagement campaigns. The analytics dashboard is interactive and visual, allowing you to easily understand the data and reports while tracking, evaluating, and optimising your personalisation strategies. You can control and modify your business strategies by reviewing KPIs at granular levels (site, category, page, product, and keyword). 5. Get technical value: Reflektion is a cloud-based SaaS platform with robust REST APIs that allows easy integration with other software. It can read easily and collate data from popular tools for Product Information Management (PIM), Enterprise Resource Planning (ERP), Retail Management Systems (RMS), CRM, Marketing Automation, and analytics. Its architecture leverages modern technologies such as MySQL, DynamoDB, Snowflake, MongoDB, and AWS S3 for data storage and warehousing. Its AI adds value to the existing e-commerce solutions such as Magento, Shopify, SAP Hybris, Oracle ATG, and Demandware. The real-time data is gathered through Apache Flink and Spark, and the messaging systems used include AWS Simple Notification Service, Kafka, PubNub, and others.

Integrations: Google Analytics, Google Tag Manager, Magento, Shopify, BigCommerce, Salesforce Commerce Cloud, Oracle Commerce, Oracle Responsys, Oracle Bronto, IBM WebSphere, Adobe DTM, 248 Mailchimp, NetSuite, Marketo, Salesforce Pardot, Tealium, and Yottaa, among others.

What will this platform cost you? Contact the company to schedule a demonstration of the tool, to know what its packages contain, and what the software will cost you.

What Reflektion users say Clients of this software include Hanes, Godiva, Marmot, Skechers, Reeds, Ulta, Chico’s FAS, Petco, Rite Aid, and others. “We wanted to offer a seamless customer journey on our site. We realised that without Reflektion it wasn’t.” (Since implementing Reflektion’s solutions, TOMS’ conversions have increased by 3.3% and their average order size by 6.1%.) Stacy Carpenter, UI/UX Manager at TOMS

“With Reflektion we actually boosted our revenue per visitor 8-9%, by showing other jacket colours and higher ticket items. With our old solution, we saw products recommended that weren’t really related to the product page you were on at all, usually what would show up were just top sellers… Reflektion’s algorithms tied into what the user had been looking at that session… Being able to change our design with Reflektion, and test with Reflektion was a huge plus for us because it means we can optimise more and more as we go.” Afton Flynn, User Experience Project Lead, Sport Chek

Company information and contact details ● Website link: https://reflektion.com/ ● Email: [email protected] ● Online form: https://reflektion.com/contact-us/ ● Phone: +1 866 733 5358 ● Offices: 1510 Fashion Island Blvd., Suite 100, San Mateo, California, 94404 USA 444 N Wells St., Suite 203, Chicago, Illinois, 60654 USA ●Achievements/Awards: Identified as ‘Niche Player’ in the Gartner 2019 Magic Quadrant for Personalization ‘Best eCommerce Solution’ and ‘Best Overall Business Technology Solution’ in 2019 SIIA CODiE awards ● Founded: 2012 249

RichRelevance: Personalised Customer Experiences

RichRelevance helps you personalise your website and other brand assets, resulting in faster innovations, higher ROI, conversion rates, and revenue uplift. You can personalise content, product recommendations, search, browse, and navigation to increase engagement and reduce bounce rates. It also has an enterprise-level personalisation cloud infrastructure.

What features does RichRelevance have? 1. Deliver omnichannel personalisations: You can personalise customer experiences on desktop and mobile web, apps, email, in-store, and call centre/customer support team. 2. Use AI for faster and more accurate personalisation and optimisation: RichRelevance’s Xen AI is an open stack of machine learning and artificial intelligence algorithms that are transparent, extensible, secure, and scalable. It picks the most relevant AI/ML strategy for each campaign or individual to deliver 1:1 personalisation. 3. Use RichRelevance Build to enable personalisation within customer applications: You can use the Build Workbench to create and test data-backed innovative customer experiences. It gives you access to API-based personalisation tools. Enjoy data integration from any source or touchpoint, granular audience segmentation, and storage of user profiles in any customer application. 4. Personalise content through RichRelevance Engage: By assessing individual user behaviour and combining the analyses with machine learning, advanced visitor segmentation, and sophisticated targeting, Engage shows the most relevant content to your customers. You can use templates to start off with designing CRO campaigns such as overlays, pop-ups, and CTA buttons, and add in a layer of product recommendations alongside related content. 5. Deliver personalised browse and navigation through RichRelevance Discover: This feature allows you to match real-time preferences of customers, predict what products they would like to see or buy, and show products and categories to individual users accordingly. Using rules such as merchandising, blacklisting, boosting, and exclusions, you can fine-tune your catalogue and product discovery. Listings can be resorted depending on who is viewing the products and pages. You can assign priorities to products, price, brand, and categories as well. 6. Recommend the right products using RichRelevance Recommend: Deliver connected product recommendations across channels using past and real-time user data, Behavioural Decisioning, and over 125 recommendation algorithms. Up-sell and cross-sell products and optimise merchandising through automation as well as manual methods. 7. Use RichRelevance Find for personalising search experience: Show users personalised search results by analysing user intent and past behaviours. The software is built on SOLR and combines machine learning and user data to ensure hyper-personalised search experience. The search display can be made attractive and interactive in order to respond to user inputs in real time. The software gives you a Findability Score that can help you increase the effectiveness of search terms. 8. Analyse and manage data and analytics better: RichRelevance has teamed up with Manthan 250 for three key functions: CDP, customer marketing, and retail analytics. You can enjoy access to TargetOne, Merchandise Analytics, and CDP++. TargetOne is a rule- and trigger-based real- time personalisation solution, Merchandise Analytics is an AI-powered analytics software that recommends the best data-driven solution for all important merchandising and in-store functions, and CDP++ is a full-suite CDP that is highly accurate, fast, scalable, automated, and technically robust.

What will this platform cost you? To know more about what features are available at what price, reach out to the company.

What RichRelevance users say The tool has over 200 clients, such as HP, Walmart Canada, L’Oreal, Office Depot, ShopDirect, Leroy Merlin, John Lewis, Build.com, Wine.com, Barneys New York, and Bookpeople.co.uk. “Providing an unparalleled customer experience both in store and across our digital properties is an integral part of Barneys New York. RichRelevance has enabled us to utilise our customer data to craft new and unique digital experiences which engage shoppers on our website, on their mobile and tablet devices and in the physical stores.” Barneys New York

“Our team was thrilled when we saw the results from A/B testing, which clearly proved that the Xen AI from RichRelevance Experience Personalization Platform is able to deliver much better results than our previous manual merchandising; and the technology to interact with every consumer at an individual level, considering the context at the moment and their preferences, in a very transparent and open way, not to mention the flexibility and extensibility of its 300+ strategy algorithms.” Denis Voloski, Operations Manager at Lojas Pompeia

“Personalisation is something that customers in the Danish market simply expect when they visit an e-shop. To meet our customer needs, we started by first implementing the most important part of the RichRelevance platform: Recommend for Personalized Product Offers. We did this throughout our website. Soon after, we looked into implementing Discover for personalised product pages and lastly, Engage, for personalised content and placements. All 3 modules work great together.” Nicholai Fisker, Digital Marketing Manager at Coop.dk

Company information and contact details The company partnered with Manthan Software in November 2019 to provide an end-to-end algorithmic customer experience marketing solution. ● Website link: http://richrelevance.com/ ● Email: [email protected] ● Online form: https://www.richrelevance.com/about/contact/ ● Phone: +1 415 956 1947 (San Francisco) +1 646 685 4846 (New York) +1 206 777 0100 (Seattle) +49 89 452352 298 (Germany) 251 +33 014 450 7843 (France) +44 (0)118 321 3558 (UK) +81 345 882 200 (Japan) ● Headquarters: 49 Stevenson Street, Suite 950, San Francisco, CA 94105 ● Other offices: 1460 Broadway, Suite 6027, New York, NY 10036 2033 Sixth Avenue, Suite 600, Seattle, WA 98121 Karlstraße 35, 6th Floor, 80333, München, Germany 20 Rue Cambon, 75001, Paris, France Baltzarsgatan 30, 21136, Malmö, Sweden 9 Greyfriars Road, Reading, Berkshire, RG1 1NU, United Kingdom WeWork Room 106, 6th Floor, 6-19-13 Shimbashi, Minato-ku, Tokyo, Japan 105-0004 Av. Paulista, 1374 – 12 andar, São Paulo – SP 01310-100 Brazil ●Achievements/Awards: Identified as ‘Leader’ in Gartner’s 2019 Magic Quadrant for Personalization Engines ● Founders: David Selinger and Ned Hooper 252

SmarterHQ: Cross-channel Personalisation

SmarterHQ is a personalisation automation software that can help you deliver omnichannel messaging at scale. The basis of this software is a powerful customer data platform that allows advanced segmentation and custom-targeting.

What features does SmarterHQ have? 1. Collect all kinds of visitor data and monitor them: The software gathers data from all kinds of devices, email addresses, and online and offline channels, and synchronises important datapoints from website, profile, app, product feed, and others. All visitor interactions will be monitored and processed in real time. Fragmented and anonymous customer data can be unified into a single profile through identity resolution to get rid of anonymity and scattered personalisation efforts. This will also help you understand and predict user behaviour based on their historical and ongoing interactions. 2. Create user groups for granular targeting: Audience segments can be created with ease using filters, allowing you to target audiences dynamically. Predictive modelling makes sure the segments are constantly updated, while engagement scores let you know what segments or specific users interact the most with you. 3. Automate your content and product personalisation campaigns: With adaptive content automation, you can deliver personalised and smart product recommendations, customised campaign content, and retargeting using products, catalogues, cart or orders, and wishlist of shoppers. 4. Create omnichannel personalisation campaigns: Use adaptive content and trigger-based personalisation on various channels, such as email, web modals and transforms, mobile push notifications, Google and Facebook Ad platforms, print, and custom exports. 5. Manage your campaigns with ease: You can control campaign details such as frequency of messaging, when to not show a campaign to a segment, and priority of deploying a campaign directly from the platform to ensure that customers are not overwhelmed by similar messages on different channels.

Integrations: Over 25 integrations, including Salesforce Marketing Cloud, Oracle, Mailchimp, Marketo, Responsys, Eloqua, YesMail, ATG, and Bronto.

What will this platform cost you? Contact the company for a demo and it will assess your requirements and quote a price accordingly. What SmarterHQ users say 253 SmarterHQ clients include Bloomingdale’s, DSW, Santander, Chico’s FAS Inc, Sam’s Club, White house Black Market, Cars.com, and American Eagle Outfitters, among others. “Getting started was easy... Within no time we were seeing an increase in conversions, and our behaviourally automated campaigns have only grown more sophisticated over time. They’re the last thing that we’d consider cutting from our bottom line.” Sean Duffy, VP of Customer Loyalty and Contact Strategy, Bloomingdale’s

“We were up and running fast. We chose SmarterHQ because of their integration with our ESP, Cheetah Digital. And also because SmarterHQ’s Client Success team is one of the best in tech. They recommend creative and strategic solutions and are always willing to go the extra step… With SmarterHQ’s behavioural marketing platform, we know where every single visitor comes from and how they’re engaging with our website. Because of this, we know exactly how and when to message to a customer to get them to convert—and we can set it up to run automatically.” Nathaniel Hinds, Vice President of Operations, H.H. Brown e-commerce division

Company information and contact details ● Website link: https://smarterhq.com/ ● Offices: 9102 N. Meridian St., Suite 415, Indianapolis, IN 46260 8911 N Capital of Texas Hwy, Suite 2210, Austin, TX 78759 ● Founded: 2010 ● Founders: Michael Osborne and Dean Abbott 254

Unless: Website Personalisation and Optimisation

Unless is a personalisation engine that allows you to deliver personalised engagement with your visitors, capture leads, and increase loyalty and customer retention.

What features does Unless have? 1. Understand your visitors in real time: You can see a live view of every user coming to your website, their professional and demographic data, what they’re doing on the site, what their attention span and engagement level are, and a stickiness score. 2. Create segments and enable granular targeting and personalisation: Segregate your visitors into clusters based on their attributes, and target them with personalised messages and content. The drag-and-drop editor allows you to edit your pages to create personalisation campaigns and the code editor allows you to make more advanced changes. The template library has CRO tools such as pop-ups, overlays, banners, and side bars and boxes that you can modify and use to improve conversions and lead capture on your website. 3. Test all changes and personalisations: Instead of conducting traditional A/B tests, run short- duration tests against a control group of personalised elements and pages for different audience segments across the funnel.

Integrations: Google Analytics, Google Tag Manager, WordPress, Slack, Zapier, Cloudflare, Clearbit Reveal, and Kickfire.

What will this platform cost you? The platform has 3 packages: Starter, Business, and Premium. The details about what features are available in what package and what their costs are, is given in the table below. You get a free trial period called Discovery Phase, which is either 2 weeks or 1 million pageviews, whichever comes first.

Unless Pricing Plans

Features Starter Business Premium Cost per month €49 €399 €599 onwards 100,000 1 million 3 million Data overages US$10 per US$10 per US$10 per 100,000 pageviews 100,000 pageviews 100,000 pageviews Free enriched visitors 100 250 750 Websites 1 1 Unlimited Reserved data X US$90 per 1 million pageviews US$80 per 1 million pageviews Features Starter Business Premium 255 Reserved enrichment X X US$10 per 100 visitors % % % Identify API % % % Integrations % % % Smart add-on library % % % Inline personalisation X % % A/B testing X % % Team members Unlimited Unlimited Unlimited User roles X % % SLA X X % Pay by invoice X X %

What Unless users say Unless has had over 7,000 websites as clients so far, including Kruidvat, Tanda, Recharge, Datananas, Epiphan, Peerby, Prenatal, and CGS. “We were happy with the 33% conversion increase from our first personalisation. Who could have guessed that the next one would bring a 150% uplift?! Amazing.” Niccolo, Growth Consultant, ClassTag

Company information and contact details ● Website link: https://unless.com/ ● Email: [email protected] ● Phone: +31 (0) 207 009 345 ● Headquarters: Amsterdam, The Netherlands ● Founded: 2016 ● Founders: Sander Nagtegaal and Marcel Panse 256

UpSellit: Conversion Optimisation and Personalisation

UpSellit is a conversion- and personalisation-centric platform. Their 4 main features are: Email ReMarketing, Lead Capture, Targeted Tactics, and Sales Chat. All of them are optimised for desktop as well as mobile views. The company also offers managed services.

What features does Upsellit have? 1. Evaluate all the necessary data and get insightful reports: The tool, once installed, tracks the performance of all deployed CRO solutions and collates and analyses all visitor and campaign data. This then is presented to you with insightful reports to help you optimise your marketing efforts. This is also very useful in creating and modifying behavioural profiles and segments that you need for targeted messaging and emails. 2. Target the right people at the right time with the right message: Your conversion funnel is analysed and synced with real-time data, ensuring that your users get targeted recommendations at the right time. The proprietary Behavioral Parsing engine studies purchase and browsing behaviour, which you can use alongside site abandonment detection and mid-session engagement techniques to increase conversion rates, average order value, and customer lifetime value. Use urgency tactics such as low stock alerts and the number of shoppers who recently purchased or viewed the item to drive sales. 3. Recover abandoned carts and leads: Send reminders and personalised recommendations via email to re-engage with visitors who showed intent to purchase or added items to cart. Encourage them to give you email ids to know when items are back in stock, and UpSellit’s Stock Sync technology will study your site inventory to automatically send an email to people who left your site because an item was not available at the moment. Use the powers of the software’s Abandonment Detection technology that can forecast the moment of abandonment to launch an engagement campaign tailored to individual users.

Source: Upsellit.com 4. Capture leads by targeting potential customers: Show personalised incentives to visitors who 257 enter your site, are about to exit, or have been inactive for some time. Mandate email submission to receive the offer in order to increase your subscriber base and convert them from visitors to potential customers. Upon receiving an email id, you can either instantly apply the incentive or redirect to a remarketing email. 5. Retarget visitors who haven’t converted: The UpSellit PreCapture technology saves lead information even if the visitor does not submit the form. This will give you enough information to target them again with a personalised list of products they added to cart or viewed. The Visitor ID technology identifies returning visitors who provided contact information previously and remembers their intent and shopping or browsing history to send encouraging emails for conversions. You can also send customised recommendation emails to existing customers using data collected through Lead Link technology and urge them to provide ratings and reviews or share their purchase information on social media. 6. Use on-site chat support to drive conversions: You can engage with abandoning visitors using instant chat support. UpSellit’s SmartAgent technology can answer hundreds of questions accurately from knowledge base and database integrations, assist customers effectively, and can be run 24x7 without needing manual intervention. You could also use Hybrid Chat, which can include bots as well as live agents, and give comprehensive reports on all chats and actions taken.

Integrations: Google Tag Manager, Adobe Activation, Magento, Shopify, WordPress, BigCommerce, WooCommerce, 3dcart, Yahoo Small Business, Signal, Tealium, Apogee, and others.

What will this platform cost you? The platform has a pay-for-performance price model. This means the price would be based on the lost conversions recovered by UpSellit. Get in touch with the company to know the details about what features are available and the actual cost would be.

What Upsellit users say “The UpSellit team is always on it. They are quick to respond and make sure our needs are always met. From custom reporting to speedy Q&A, it has been such a pleasure working with their team. I can’t wait to see the amazing things we continue to create!” Julia M, Thrive Market

Company information and contact details ● Website link: https://us.upsellit.com/ ● Email: [email protected] ● Online form: https://us.upsellit.com/contact/ ● Phone: +1 833 547 5682 ● Office: 29219 Canwood Street, Suite 230, Agoura Hills, CA 91301 ● Founded: 2005 ● Founder: Chris Wampler and Tom Kogler Mobile App 258 Optimisation Platforms in alphabetical order

259

Azetone: UI/UX Analytics, A/B Testing, and Personalisation

Azetone is a testing, personalisation, and UX analytics platform exclusively for mobile applications on iOS and Android.

What features does Azetone have?

Source: Azetone.com

1. Split test your mobile app elements: You can perform A/B tests on images, content, colours, buttons, font and button sizes, position of buttons/images/text, and other elements of your application. The edits are easy to make and don’t require developer-level knowledge. Experiments can be run for both iOS and Android apps and rolled out to relevant segments of users identified through profiling. 2. Map your users’ journey on the app: Heatmaps track your users’ swipes, clicks, scrolls, touches, 260 and zooms, showing you how they interact and engage with your application. This will help you figure out what part of the interface is easy for users and what parts are not. 3. Personalise the app for the user: Profile Builder identifies user profiles and allows you to customise app interfaces to each kind of profile. It’s like having multiple apps within one. You can also let each user get notifications, pages, and features based on the users’ profile, location, or context. All these leads to better conversions, higher loyalty and engagement, and customer retention. 4. Get insightful reports: Get all the data required to decide which variation performed the best and drove the most conversions. UI analysis reports with details of how individual user types engage with apps inform you about what needs to be changed or enhanced. 5. Built with mobile-friendly technology: Being a mobile-specific platform, Azetone uses architecture that ensures seamless integration in as low as 60 seconds, great SDK performance that does not affect your app’s speed or performance and does not need tagging or code inserts. You can also sync in-app personalisation with whatever CRM, DMP, or Push tools you’re using.

What will this platform cost you? Azetone has not disclosed the pricing details for their A/B testing and personalisation tools. However, the plans available for UX Analytics are as given below. You can get a free trial before making a purchase.

Azetone UX Analytics Pricing

Features Plan 1 Plan 2 Plan 3 Plan 4 Cost (per month) US$49 US$99 US$299 Custom Active users (per month) Up to 10,000 Up to 25,000 Up to 100,000 Unlimited Mobile heatmaps % % % % UX analysis and reporting % % % % User account/app 1-1 1-1 1/many Multiple Support Online Online Online Online and phone Data retention 1 month 2 months 3 months Unlimited Training webinar X 1 hour 1 hour 4-hour dedicated training PowerBI integration X X % % Automated weekly reporting X X % % Dedicated account manager X X X % Access to developer teams X X X % Priority of selected feature requests X X X % Quarterly debriefing sessions X X X %

What Azetone users say The tool’s customers include Rakuten, Microsoft, HP, Harris, Orange, BazarChic, AVendreALouer, and SoLocal. Over 45.88 million users have been deployed on the software as of 2 January 2020, according to the counter on Azetone’s website. “In using Segmented Push Notification, we got a good conversion rate which is 40%. That verifies that when you deliver the right information to the right customer at the right moment, it is very efficient…. With Azetone, we no longer want to make an app for all of our users, we want to make an app for each of our users!” Yvan Delegue, Director of Mobile Apps, Orange “I selected Azetone because we need to be agile, proactive, and flexible with our processes. 261 What was really interesting is that we could see what was really going on, where the people were stopping…A/B testing…is better, it’s more proactive so it’s better for the business also…. We’re gonna test UI, on-page, product page, login page, everything.” Julien-Henri Maurice, CMO, BazarChic

Company information and contact details ● Website link: https://www.azetone.com/ ● Phone: +33 977 550 250 ● Email: [email protected] ● Online form: https://www.azetone.com/contact/ ● Headquarters: 8 Avenue Duval le Camus, 92210 Saint-Cloud, France ● Founded: 2014 ● Founders: Philippe Dumont and David Ardin 262

HiConversion: Collaborative Optimisation for m-commerce Businesses

HiConversion works with e-commerce businesses using mobile applications to improve customer experience, optimise conversions, and increase their ROI. It is not just a tool or agency, but a community of merchants and experts who share their experiences in mobile commerce and experience optimisation.

What features does HiConversion have? 1. You join the Mobile e-commerce Optimisation Initiative: When you start with HiConversion, you don’t just use their software. You join a collaborative community where e-commerce merchants and experts come together to figure out ways to optimise their apps, customer experience, and revenue. 2. Choose from over 100 mobile templates to run A/B tests: These templates are built according to industry standards and by experts, which means you don’t have to always spend too much time on designs and backend development work. They’re also easy to deploy. 3. Conduct multiple multivariate tests: You can perform many multivariate tests on different site pages simultaneously and observe their results individually as well as a cohesive whole. 4. Let the AI choose winning combinations: All tests are tracked by artificial intelligence in real time, which means that winning combinations can be easily identified, grouped together, and deployed in time to improve ROI and conversions. This also means that losing experiments are stopped in time to prevent loss of money. 5. Get insights of your site plus others in the community: You get actionable data about your own tests. But being part of a community means that when you use standard testing templates, you can access the results and insights of all other merchants or experts who have used the same templates. The data is anonymous, so you don’t need to worry about your confidentiality. 6. Personalise user experiences for maximum conversion and retention: Create segments of your users and personalise their experiences by delivering the right messaging at the right point in their journey. The remarketing feature allows you to link your off-site and on-site marketing campaigns to ensure seamless messaging to users who interact with your brand on various channels. Set up optimisation campaigns quickly and without hassle. 7. The data architecture is scalable and not restrictive: The HiConversion data architecture grows as your app grows and does not require any intervention from your development team to scale up. How-many-ever combinations of experiments you run, the tool will be able to gather the data and present them in visual, easy-to-understand ways. It is also easily integrable with Magento, Shopify, WooCommerce and BigCommerce. You can also get customised integration if you use a different e-commerce platform. All you need to do is to add a tag to your site for integration. What will this platform cost you? 263 The company has not disclosed its pricing. Contact them for more information.

What HiConversion users say According to the website, 122 experiments have been conducted using the tool by 194 merchants who have analysed over 6.6 million transactions as on 25 February 2020. The community altogether has reportedly achieved an average revenue hike of 9.28% per mobile visitor. Merchants who are part of the collaborative community include Manduka, Brian Tooley Racing, Makari, Anthem Sports, Thrasher Magazine, and Monkey Sports. Agencies and System Integrators such as Redstage, Something Digital, Imagination Media, Lima Consulting Group, i.cube, ConvertDigital, and Mediotype also use this software. “Running multivariate optimisation campaigns on your site can be a time-consuming and costly challenge. HiConversion made the optimisation campaign significantly easier to execute, and we saw improved overall results in both customer experience and top-line sales.” Chris Hardisty, Head of e-Commerce, Puma US

“HiConversion takes the guesswork out of understanding what our customers want. It has allowed us to easily test variations of our ideas and get a clear perspective on what resonates with our audience. We finally feel like we are working smarter no harder.” Evelina Grines, Director of Marketing and Business Development, Decor Steals

Company information and contact details Website link: https://www.hiconversion.com/ Email: [email protected] Online form: https://www.hiconversion.com/contact/ Phone: +1 866 251 4335 Headquarters: 5901 Broken Sound Pkwy NW, #100, Boca Raton, FL 33487, US Founded: 2006 Founder: Zee Aganovic 264

Leanplum: Personalisation and Customer Engagement

Leanplum helps create cross-channel campaigns and send coordinated messaging to customers on multiple media—in-app, web, push notifications on app and website, emails, and pop-ups, thereby driving higher customer engagement and loyalty. It also allows A/B testing of push notifications, pop-ups, and messages.

What features does Leanplum have?

Source: Leanplum.com

1. Conduct split tests on your mobile messaging: Take out the guesswork and make decisions according to proven results. Experiment with push notifications, permission requests, user lifecycle/reactivation/cart abandonment campaigns, promotions and offers, in-app/app inbox/ email messages, sequence/content/images/videos/layout of messages, delivery channels and timing, deep links, user segments, onboarding tutorials, app content/images/videos, UI, product flows, navigation, free trials and premium offers, and app logic. You can track the results of your tests by setting as many goals/KPIs as you need, and get a comprehensive review—both positive and negative—of your campaigns and their ROI. 2. Create mobile, web, and email campaigns visually: With Campaign Composer, you can create multi-channel campaigns that take into account user profile and segments to deliver the messaging to the right people at the right time, in the right way. The visual editor and ready-to-use templates make it easy to build these campaigns and keep track of your progress. You can see the results of 265 the campaigns and how your users are responding to the campaigns through analytical reports. 3. Personalise everything: Create, deploy, and automate email campaigns and push notifications as per the user profile/segment, demographics and location, their engagement level with your brand, optimal opening time, and their behaviour on your app. Make sure all your messaging across all channels are integrated and coherent—you don’t even need to create a campaign for each medium separately. Create customised and engaging in-app messages, app inbox messages, web push notifications, and unique customer experience as well. The tool also helps you desist from sending messages at times the user is likely to either not open or ignore. 4. Take advantage of the software’s scalability, security, and reliability: The Leanplum architecture is built for enterprise: this means that it is high-performing, secure, and scalable. It has partnered with Google Cloud and has an ISO 27001 certification. Even if you start from a few thousand active users, you can scale up to millions with deep data tracking. You can send as many as 50 million messages every hour! The software claims to be able to cope with over 18 billion events and almost 1 billion push notifications every day. The company has a robust customer success team consisting of tech support engineers and solution architects.

What will this platform cost you? You will have to contact Leanplum to get a custom quote for your mobile needs.

What Leanplum users say The website claims that its clients have registered 17% increase in revenue and 9.6% higher conversions. The top customers are Grab, Zynga, NBC, Tesco, Tinder, and TED. “Leanplum’s integrated platform for both push notifications and in-app A/B testing is far superior to managing standalone vendors. With its complete optimisation solution and added support for email, Leanplum helps us deliver a great app experience to fuel millions of new connections.” Maria Zhang, VP of Engineering, Tinder

“Leanplum has given us this ability to see how customers respond to small and large changes to our apps. The platform’s ease of use, coupled with some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behaviour on apps.” Lee Mullins, Optimisation Manager, Tesco UK

“Initially, onboarding was the focus, but we wanted to identify new engagement opportunities. Because Leanplum helped us improve our communication with users through push and in- app notifications, we successfully optimised the entire user journey... leading to huge gains in revenue.” Lomit Patel, Vice President of Growth, IMVU

Company information and contact details ● Website link: https://www.leanplum.com/ ● Online form: https://www.leanplum.com/contact-us/ ● Email: [email protected] [email protected] ● Phone: +1 844 532 6758 266 ● Headquarters: 1550 Bryant Street, Suite 545, San Francisco, CA 94103, US ● Other offices: 110 Greene Street, New York, New York 10012, US Knyaginya Maria Luiza blvd, floor2, 1000 Sofia Center, Sofia, Bulgaria TOO Herengracht 280, 1016 BX Amsterdam, The Netherlands One George St #10-01, Singapore, 049145 Achievements/Awards: Recognised as ‘Visionary’ in the 2019 Gartner Magic Quadrant for Mobile Marketing Most Effective Messaging Campaign 2019 by Mobile Marketing Association ‘Innovator’ in MarTech Breakthrough Awards 2019 ● Founders: Andrew First and Momchil Kyurkchiev 267

SplitMetrics: A/B Testing for App Store Listings

SplitMetrics gives you tools to perform split tests of your mobile application in Google and Apple stores and increase conversions. This means that you’re testing your listing on the app store and not the app itself.

What features does SplitMetrics have?

Source: Splitmetrics.com

1. Create experiments with ease: All you need to do is select the platform on which the app is (iPhone/ iPad/Android), the element you want to test—screenshots, content, icon, video previews, pricing, impact of localisation, etc., and the app URL if published. You can test on the app page as well as search and category pages on the app store. For each type of element that is tested, you can create 2 variations and choose your own images or text for each. You can test and optimise in 14 languages. It’s also easy to start working on, as the tool doesn’t need any SDK or dev team expertise. 2. Test the app even before launching it: Even if your app is not on any online store yet, you can test it to a specific group and get feedback on its various facets through surveys, subscription forms, and pop-ups that can be customised. This will also allow you to collect email ids and leads before the product is out. 3. Get detailed analytics: The reports generated will provide insights on the performance of each tested element as well as the other facets of your app store listing, such as Install Button, Screenshots, Video, Description, Read More, scroll depth heatmaps, time on page, interaction funnel, traffic sources, and where your users are coming from. For example, screenshot data include: test winner (with a statistical significance of 85% or more), variation screenshot views, view rate, total variation visitors, time before view, full-screen opening rate, view duration, views per screenshot, and installation done after viewing each screenshot—both actuals and averages. All these give you a clear picture of how a user behaved on your app listing page and allows you to 268 improve or alter campaigns according to actual data instead of guesswork. You can add colleagues and clients also to your dashboard, which makes sharing reports and test data easier. The data can also be downloaded as PDF or CSV files for local viewing, sharing, and analysis. 4. Personalise app pages for your users: Create advanced segments in your reporting to understand how conversions are different for different kinds of users. This will allow you to create pages attractive to specific types of users. You’ll also get some preliminary data about your competitors’ performance, giving you the edge you require. 5. Let SplitMetrics Assistant help you: You will receive constant tips and nudges in the right direction from the SplitMetrics Assistant, which means you don’t have to always be logged in to the software and look at how the test is doing or the data is moving. You also get tips and best practices on designing and optimising the app store listing. 6. Enterprise clients also get a dedicated manager: These managers can help through experiments, analysis, and anything along the way. You can use their App Store Optimisation (ASO) services if you want to outsource your testing and optimisation programme.

Integrations: Tune, Applsflyer, Adjust, Google Analytics, Facebook, Typeform, and SurveyMonkey, among others.

What will this platform cost you? No information about pricing is available on the company’s website. You’ll have to contact them and request a demo for further details.

What SplitMetrics users say Top users of this software include Rakuten, Rovio, Reddit, Wargaming, Zeptolah, My.com, and InnoGames. The company has monitored 50 million users and it claims to have seen up to 15% higher app conversion rates. “SplitMetrics provide fantastic way to improve our app store landing page conversion. Which improves our organic traffic and reduces acquisition costs.” Rajeev Girdhar, Head of ASO Department, Rovio

“Intuitive and convenient instrument for different test types. SplitMetrics keeps improving itself offering new ways of conducting experiments.” Maria Nevoisa, UA Manager, Zeptolah

“The best solution for app store landing page A/B testing and conversion optimisation.” Yuri Gurski, VP of New Projects, My.com

“SplitMetrics helped us to come up with the best-converting screenshots, eliminating all of the guesswork. No matter how viral your app is—every download matters.” Sergey Gonchar, Co-founder and CTO, MSQRD

Company information and contact details ● Website link: https://splitmetrics.com/ ● Email: [email protected] ● Online form: https://splitmetrics.com/contact/ ● Phone: +1 650 667 7548 269 ● Headquarters: 1013 Centre Road, Suite 403-B, Wilmington, Delaware 19805 ● Other products owned: SearchAdsHQ ● Founders: Max Kamenkov and Eugene Nevgen 270 App Store Optimisation (ASO)

You know SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation)—which are big if you are an e-commerce site, a services website, or an informational/influencer website. But if you own an app, the thing you need to be aware of is ASO—App Store Optimisation. ASO is actually a mixture of SEO and CRO. ASO focuses not only on your app being found on the Apple App Store or Google Play Store, but also about increasing the number of downloads and installations and reducing uninstallations. According to a Statista report, in 2017, 20% users in the US found an app by searching the store, with recommendation of family or friends coming in second at 15%. Though these figures may be quite different for the UK, let’s assume it’s the same, for some theorising. Another Statista report claims that the number of active mobile internet users in the UK would reach 54.21 million per month. Now, 20% of this would be 10.84 million. So theoretically speaking, in the next 2 years, all mobile apps would be fighting for a bite of this 10+ million users. But with a humongous number of apps for every purpose on smartphones these days, what makes your app stand out? How will you persuade users to install and continue its usage? Remember, if you are not special, they have a tonne of other choices to turn to. Therefore, a good ASO strategy comprises relevance, keyword research, listing optimisation for higher ranking in app store search results, persuasive listing design and content for more downloads, proactive customer complaint resolution and reversal of poor ratings, and most importantly, constant split testing of content, images, screenshots, videos, icons, pricing, and CTA buttons, among other things. 271

StoreMaven: A/B Testing for App Store Optimisation

StoreMaven allows you to test different elements of your app store listing and their performance. The tool’s proprietary algorithm StoreIQ helps you get maximum conversions with minimum test expenses.

What features does StoreMaven have? 1. Test everything about your listing: You can experiment with icons, screenshots, videos, title, descriptions, ratings, votes, feature graphic and poster frame—practically everything that is part of your listing on popular app stores. You can create tests in 16 languages. 2. Design app store pages easily: Designers can work together on different layouts, prototype app pages, make the most of creatives by sharing and accessing it on different devices, share with others and receive feedback, and receive tips from professionals. There’s no need to exit the software and share local files via emails. 3. Use the Google Chrome extension for competitor research: With the StoreMaven ASO Chrome Extension, you can preview any application from any country in any language, browse and work on any mobile layout of any app store page, and download any creative asset of an app or store to your desktop. The tool doesn’t need any technical expertise, integration, or SDK.

Source: Storemaven.com What will this platform cost you? 272 StoreMaven plans are customised according to your specific requirements. Contact the company for a quote.

What StoreMaven users say This software’s top clients include Google, Zynga, CNN, Uber, Yahoo, HBO, EA, Expedia, and Warner Bros. “StoreMaven is the gold standard for ASO. Their ability to understand our needs and strategically solve our challenges has had a tremendous impact on our growth.” Yonatan Maor, GM, PlayStudios

“Working with StoreMaven and coming up with the right test cases is really good practice for all the things that we do in the growth function.” Forrest Mertens, Senior Director of Growth, Oath:

“StoreMaven provides us with valuable resources and tools to help build and execute our ASO strategy and increase app install conversion.” Sarah Kwan Liew, Manager, Creative and Conversion, Kabam

“We have increased app install conversions by more than 66% after testing content for our stores with StoreMaven.” Maria Waters, Head of Conversion Optimisation, Zynga

Company information and contact details ● Website link: https://www.storemaven.com/ ● Email: [email protected] [email protected] ● Headquarters: Alfasi Street 36, Tel Aviv, Israel 6655829, IL ● Other offices: 840 Post Street, San Francisco, California, US ● Founded: 2014 ● Founders: Gad Maor and Adam Rakib Omnichannel 273 Optimisation Platforms in alphabetical order

274

AB Tasty: In-depth Testing, Personalisation, Nudge Engagement, and Product Optimisation

AB Tasty has a set of optimisation solutions for marketing as well as product teams. Its marketing suite includes different testing scenarios—A/B/n, Split, Multivariate, and Funnel—and tools to personalise marketing campaigns for your customers and nudge them into action. This tool also has server-side testing and AI-powered personalisation capabilities.

What features does AB Tasty have?

Source: AB Tasty

1. Run both client-side and server-side tests easily: With its WYSIWYG visual editor, you can create experiments without needing to know coding. You can create the following types of experiments: • A/B/n test: This allows you to develop 2 or more variations of the same page and test and compare which one is more effective and drives better conversions. • Split test: This allows you to split traffic among pages on your servers for testing and comparing the effectiveness and conversion rates. • Multivariate test: This allows you to test various changes on the same page to check what works best. • Funnel test: This allows you to show changes consistently across many pages. • Server-side test: This allows you to run tests at any point of your customer’s purchase journey, directly from the server codes. It also has a dynamic allocation option with which you can automate the testing process and find 275 winning variations faster and with less manual analytics. You can choose test triggers from a wide variety of parameters such as location, URL, UTM parameters, purchase behaviour, and your own audience segments from your Data Management Platform (DMP), among others. 2. Personalise your customer’s buying experience: You can categorise your visitors based on their behaviour on your site and create targeted marketing campaigns for each group of users. You will be able to see the performance of each campaign and modify it according to your needs. You can personalise based on parameters such as: • Pages: Segregate according to URL, pages with specific elements, or URL patterns. • Source of traffic: Show your visitors pages and messages depending on how they reach your website: ad campaigns, referrals, organic search, emails, etc. • Behaviours: Show a customer the content required to increase your conversions, based on their scrolling pattern, items they’re adding to cart, when/where they’re exiting the site, when they made the last purchase, or how long they’ve been inactive on the site. • Technology: Personalise according to the channel, device, or browser your customers use. • Segment visitors: Create targeted content and campaigns for high-value visitors who make bigger or higher-value purchases or frequently come back to your site, through Audience Builder. • Integrate with other marketing tools: Link AB Tasty with your existing Customer Data Platforms (CDP) or DMP and get access to richer data and analytics.

Source: AB Tasty

3. Encourage your visitors to convert: You can use AB Tasty’s Nudge Engagement templates to encourage your visitors to do more on your website. You can customise the messages and pop- ups they see through a drag-and-drop editor and add social proofs to make them want to buy the product. You can also decide at what point of the customer’s journey on your website you want them to see different kinds of messages. The tool also makes sure that all data is captured and updated in real-time. 4. Control what visitors see and release features gradually with Flagship: Through Feature Flags, you can define the flags on when to show different features and build in scenarios or conditions to work alongside those flags. Depending on how your KPIs are performing, you can control which features are shown or not shown to your audience at different times. Flagship can handle the load 276 of continuous deployment and will take care of quick deployment or rollbacks. With Progressive Rollout, you can control who can see your new features and the frequency at which features are deployed. This allows you to track how each feature is performing and how they are received. Updates coming soon: AB Tasty is developing a Visitor Engagement Score—powered by a transparent algorithm that can be tweaked to suit specific use cases—which will allow users to build personalisation campaigns by targeting a visitor’s engagement level.

Integrations: Google Analytics (GA), Adobe Analytics, Tealium, ComScore, Drupal, WordPress, Mixpanel, Segment, Clickatell, Temelio, Crazy Egg, AT Internet, CoreMetrics, Piwik, Webtrends, Econda, GoSquared, SessionCam, Webtrekk, Eulerian, Weborama, and others.

What will this platform cost you? There are 3 packages available for the AB Tasty marketing module:

AB Tasty Marketing Plans

Features Essentials Growth Elite A/B testing % % % Split testing % % % Funnel testing % % % Multivariate testing X % % Predictive testing X % % Session recording Add-on Add-on Add-on Net promoter score Add-on Add-on Add-on Personalisation campaigns % % % Visual and code editor with preview % % % Support for dynamic websites % % % Audience Builder % % % Behavioural and transactional targeting X % % Built-in advanced audiences X % % Third-party audiences X X % Nudge Engagement % % % Dynamic widgets (social proof, image matchmaker) Add-on % % Reports and analytics % % % Audience metrics X % % Advanced statistics engine % % % AB Tasty Innovation Labs X % % Data explorer X % API DMP/CDP connector X X % Orchestration Public API X X % SSO Enterprise X X % Support Standard Premium Premium+ SLA Standard Standard Advanced AB Tasty Plans for Product Teams 277

Features Starter Growth Elite Feature flags % % % Feature toggling % % % Progressive rollout % % % Reports and analytics For the last 2 days Unlimited Unlimited Events, views, and transactions metrics % % % Campaigns and projects Unlimited Unlimited Unlimited Team members Up to 5 Up to 10 Up to 10 Access rights management % % % Use cases library X % % Progressive rollout with auto-rollback X % % Experimentation X % % Personalisation X % % Dynamic traffic allocation X % % User segmentation X Up to 10 keys Up to 10 keys Auto-optimisation X X % Data Explorer API X X % Premium third-party connector X X % Enterprise SSO X X % Support Standard Premium Premium+ SLA Standard Standard Advanced

To know the exact pricing, contact the company.

AB Tasty case studies The software boasts of over 900 clients, which includes L’Oreal, Hershey’s, Cardif, Disneyland Paris, and Citroen. Client: Decathlon Industry: Sports Goals and results: • Reducing the choice overwhelm in products felt by shoppers: Social proof was chosen as the way to nudge website visitors further down the purchase funnel: AB Tasty’s AI-driven Social Proof widget was added to product pages. The widget dynamically shows the number of times a product is viewed by other shoppers, giving other visitors an idea of which items are popular. A/B tests for social proofing were run on 400 product pages. The text was inserted automatically just below the customer reviews ratings and above the product description. • 1.5% increase in clicks for all users, and 2.8% for returning visitors • 2.4% uplift in transactions for all users, and 3.3% for returning visitors • 1.3% increase in revenue for all users, and 2.8% for returning visitors Client: Yves Saint Laurent 278 Industry: Beauty Goals and results: • Encouraging customers to purchase from the YSL Beauty site rather than from third-party sites: A/B testing was done to find the best order of the menu bar tabs. The order of ‘New Products’ and ‘Exclusive Offers’ tabs was changed. The test ran on over 150,000 visitors for 1 month. By putting ‘Exclusive Offers’ first instead of ‘New Products’, the following results were achieved: • 9% spike in access to the basket page • 13% increase in access to the checkout page • 10% rise in transactions

Company information and contact details Website link: https://www.abtasty.com/ Email: [email protected]; [email protected] Online form: https://www.abtasty.com/contact/ Phone: +1 877 260 4005 (US) +44 20 3445 0902 (UK) +33 (0)1 84 17 87 52 (France) +49 171 4647 763 | +49 221 9204 2041 (Germany) +34 912 694 030 (Spain) Headquarters: 408 Broadway, NY 10013, New York Other offices: 535 Mission St 14th floor, San Francisco, CA 94105 3 Waterhouse Square, 138 Holborn, EC1N 2SW, London Found8, 100 Amoy Street, Singapore 069920 17 - 19 Rue Michel-le-Comte, 75003, Paris Schwedenstraße 9, 13359 Berlin Richmodstraße 6, 50667 Koln Calle Henri Dunant 17, 28036 Madrid Achievements/Awards: Chosen for French Tech 120 programme (2020) Recognised by Emerce100 as the ‘Best Analytics and Optimization Software’ in April 2019. Ranked 107th on the Deloitte Technology Fast 500 EMEA list Founded: 2009 279

Adobe Target: Omnichannel Testing and AI-based Personalisation

Adobe Target is part of the Adobe Experience Cloud marketing and optimisation suite. It allows you to create personalised journeys for your website users and make sure your ideas work through user experiments. It uses artificial intelligence to enrich your optimisation and automation efforts.

What features does Adobe Target have? 1. Create tests easily: You can conduct A/B tests and multivariate tests (including full factorial) and run multiple variations at the same time. The visual experience composer allows you to create test variations and modify them with a simple drag-and-drop process. You can make changes to images, text, URL, user interface, layout, position—pretty much everything on your page.

Source: Adobe.com Tutorials

2. Test your ideas on multiple channels: The experiments can be conducted not only for your website but other digital channels such as mobile apps, single-page apps, intelligent devices (IoT), set-top boxes, ATMs, and kiosks, as well. You can conduct tests both on the client side and server side. 3. Define testing criteria and reach winning variations faster: You can define what sets of visitors to show the variations to, choose your success KPIs, and set your sample size before starting the test. Target not only guides you through the process of creating and launching a test, but also allocates traffic to winning variations automatically through the multi-armed bandit testing process. It also tells you about the best-performing variations and combinations and what element of each variation is the most successful through a neat element contribution report. 4. Build a unified visitor profile and deliver seamless omnichannel personalisation: Thoroughly 280 assess the data gathered from all your brand assets—website, app, ads, social media, email marketing, etc.—and imported from your existing CRM/DMP data, to create user profiles and audience segments. Target brings these data and insights together to create a unified visitor profile that allows you to personalise 1:1 and seamlessly across media, instead of giving distorted experiences to the customers. This data is updated in real-time and improvised as each customer’s interaction with the brand increases. 5. Create your own personalisation rules: You can decide what a user—or groups of users—receives what kind of personalisation. For example, a special offer can be shown only to visitors who come to your website through a social media advertisement click, or specific products are recommended to users who opened your site through organic product search on Google.

Source: Adobe.com Tutorials

6. Or capitalise on the AI, Adobe Sensei, for tailored user experiences: Use one-click personalisation powered by Adobe Sensei to automate your personalisation efforts. Let the AI create audience segments and targeting rules based on historical and real-time data about the users’ demographics, behaviour, and relationship level. Based on these insights, you can also automate the offers shown to each visitor, personalise their search experience through autofill, and recommend the most relevant products/content/media to each user.

What will this platform cost you? Adobe Target has 2 plans: Standard and Premium, which are detailed in the table below. Contact the company for information about pricing.

Adobe Target Plans

Features Standard Premium A/B/n testing % % Multivariate testing % % Rules-based personalisation % % Location-based personalisation % % Dynamic multi-armed bandit testing % % Visual experience composer % % Desktop and mobile web (client-side + server-side) % % Features Standard Premium 281 Mobile app via SDK (Software Development Kit) or server-side API % % Email at open time or build time % % Beyond the browser optimisation X % Product recommendations X % Content recommendations X % Automated offers X % Auto-targeting X % AI insights report visualisations for machine learning models X % Enterprise governance with user permission for global scale X %

Adobe Target case studies Client: Heathrow Airport Industry: Travel Products used: Adobe Experience Cloud, Target, Analytics, Audience Manager, Campaign, Sensei, Customer Solutions Goals and results: • Increase revenue through promotions: 60% increase in average spend per customer through targeted offers • 1:1 personalisation for over 78 million customers: Achieved • Seamless and omnichannel personalisation: Automatic homepage personalisation through machine learning; Email click-through rate of 25% and higher email open rates through personalisation

Testimonial: “We use the power of Adobe Sensei to intelligently automate our processes and achieve better results than our team can accomplish alone. We’re delivering more relevant offers to each customer, which improves conversions and revenue…Adobe is constantly setting the bar higher for analytics and personalisation success. With Adobe Experience Cloud, we can do more to orchestrate better experiences for tens of millions of customers.” Stuart Irvine, Analytics and Optimisation Lead, Heathrow Airport

Client: Philips Industry: Technology Products used: Experience Manager, Target, Analytics, Marketing Cloud Goals and results: • Standardisation of digital experiences across local and global properties: Achieved; properties now receive 1.4 billion annual views; Daily updates, including product images and videos, automated • Increased team collaboration for better response to customer and business needs: Translation time reduced by up to 75% and costs cut by 90% • Creation of a data-driven marketing culture: Achieved Testimonial: 282 “Adobe Experience Manager Managed Services is a smart solution that enables us to deliver new information and experiences faster, as well as helps ensure that every page a customer visits is true to the Philips brand… Integration among Adobe solutions provides authors, marketers, and brand teams all of the capabilities to get enhanced content and experiences to market quickly… Having Adobe Marketing Cloud, a disciplined testing strategy, and the right people in place to initiate change have all been key components to make the leap to becoming a more data-driven organisation.” Joost van Dun, .Com Manager, Corporate Experience, Philips

Company information and contact details ●Website link: https://www.adobe.com/uk/marketing/target.html ●Online form: https://www.adobe.com/request-consultation/experience-cloud.html ● Phone: +1 877 722 7088 (US and Canada) +44 1628 590 300 (UK, Ireland, Israel, Middle East, North Africa) +91 90 1956 4394 (India) +33 15 654 9877 (France) +49 89 317 05 428 (Germany, Austria) +34 933 268 400 (Spain, Portugal) +61 2 9078 4468 (Australia, New Zealand) +39 039 655 089 (Italy) +52 800 925 0339 (Mexico) +852 2916 2100 (Hong Kong) +86 10 5865 7700 (China) +55 11 2175 8493 (Brazil) 385 221 1375 (Latin America) +32 2416 4057 (Belgium, Luxembourg) +48 22 657 0173 (Cyprus, Estonia, Greece, Latvia, Lithuania, Hungary, Poland, Romania, Bulgaria, Russia, Ukraine) +31 20 6511 271 (The Netherlands) +41 61 226 5535 (Switzerland) Achievements/Awards: Named ‘Leader’ in Gartner’s 2019 Magic Quadrant for Personalization Engines Recognised as ‘Leader’ in the Forrester Wave: Experience Optimization Platforms, Q2 2018. 283

Apptimize: Testing, Optimisation, and Feature Management

Apptimize is a cross-channel solution that helps optimise user experience on websites, mobile web, mobile apps, OTT media, and in-store. Its primary functions are A/B testing and feature management and it is built specifically for product teams. Apptimize was a mobile app-specific platform until recently and was extended to include web, OTT, and server, in October 2018.

What features does Apptimize have? 1. Conduct A/B testing on any channel: You can run unlimited split A/B tests for pages and ads on any platform and monitor the changes and their impact on any channel you may be using. Use its WYSIWYG visual editor to create A/B tests and run them promptly, and then track the conversion funnels to see the difference each test makes. Whatever the channel, you can customise the promotions, features, messaging, or price for your customers, and make sure that the customer sees the same things on whatever channel they use to get to your website. 2. Control the rollout of features: With Feature Flags, you can release features or personalised UX to a small number of users and roll them back if they don’t work, whether for the mobile app or for the web version. You can also control when each feature is released, so that you can track and align traffic and marketing campaigns. 3. You don’t need a developer to use the tools: Apptimize comes with a detailed SDK that allows even non-developers to create features and run experiments.

Source: Apptimize.com What will this platform cost you? 284 This platform comes with 2 product plans and 3 service plans:

Apptimize Product Plans

Features Basic Plan Enterprise Plan Monthly active users Up to 100,000 More than 100,000 Feature Flags % % Cross-Platform A/B Testing % % Instant updates % % Automatic event importing % % Standard service % % Full API access X % Data exports X % User ID targeting X % Phased rollouts for A/B tests X % Team administrative controls X % Advanced data insights X %

Apptimize Service Plans

Features Standard Plan Silver Plan Gold Plan Technical documentation % % % Email support Between 9am and 5pm Pacific Time (US); Response within the next working day Implementation and onboarding support X % % Dedicated Customer Success Manager X % % Technical Integration Services X X % Telephone support X X % Emergency escalation process X X % Response time of just 2 hours for Tier 1 issues On-site training X X % Led by mobile strategists and forward deployed engineers, for more than 1 day Exclusive Slack channel X X %

For detailed pricing of the above plans, contact the company.

What Apptimize users say Apptimize has clients such as Vevo, Stash, Glassdoor, and Virgin Mobile. “Using Apptimize has been a game-changer for us. We have been able to develop an A/B testing mentality throughout the product team and use Apptimize to gather data to inform important initiatives, from redesigning the app to personalising restaurant recommendations for users.” Julia Tessler, Data Scientist & Machine Learning Engineer “It provides huge flexibility when running multiple experiments, preparing them and previewing 285 them in both development and production environments on iOS and Android. We’ve released plenty behind feature flags which is really great for us to target and optimise experiences from CRM campaigns, to deep functionality as well as testing new ideas and validating them quickly. It’s powerful, reliable and most importantly provides valuable insights that are actually actionable. Fantastic service level too.” Stephen H, Senior Product Manager – Growth (Review from G2.com)

Company information and contact details The company was acquired by Airship, a leading customer engagement firm in the US, in August 2019. ● Website link: https://apptimize.com/ ● Email: [email protected] ● Headquarters: San Francisco, US ●Achievements/Awards: Ranked #156 on 2018 Inc. List of Fastest-Growing Companies ● Founded: 2013 ● Founders: Nancy Hua and Jeremy Orlow 286

Boxever: Data and AI-driven Personalisation

Boxever is an omnichannel personalisation platform that uses customer segmentation, user journey automation, A/B testing and website optimisation, and analytics to drive engagement and conversions. Boxever Engage is the company’s proprietary personalisation engine, Boxever OneView is its customer data platform, and BoxeverMail is the email marketing software. It also offers professional personalisation and marketing services apart from the software package.

What features does Boxever have?

Source: Boxever.com

1. Easily identify and segment your customers: This software uses RFM (recency, frequency, and monetary) segmentation to assess the value of each customer, identify what part of the journey they are in, and show the right messaging to them at the right time. It creates behavioural segments of your audience after analysing their actions and interaction with you on all channels—clicks, searches, page views, cart additions and abandonments, drop-offs, and gives you as accurate a customer persona as possible, to allow granular targeting. 2. Customise experiences for your users wherever they are: Your users interact with you on different media each time, which means that your personalisation campaigns should be linked across channels. Boxever allows you to run integrated campaigns for web, mobile, email and advertising, with uniform messaging and uninterrupted experience for each type of user, from the easy-to-use 287 and -understand interface of Boxever Engage. 3. Advanced AI engine allows you to connect with users through predictive targeting: The platform’s AI learns with each interaction, and intuitively evaluates and identifies your customers in order to give them the right experience, message, or recommendations in real time. It can also predict user behaviour—whether they’re likely to buy another item, open an email at a particular time, click on a recommendation or pop-up, etc.—through deep analysis of each user’s actions and interactions with your brand. With Boxever Engage’s real-time and batch decisioning, you will be able to connect all your data and logic in an instant and deliver seamless omnichannel experiences to your customers. It also helps you create and manage predictive models. 4. Conduct A/B/n experiments with insights from machine learning: Choose how you want to split test your personalisation campaigns and website pages—create variations, set goals, and decide how much of traffic to split across what kind of users. You can create up to 4 variations in production and 3 in draft. The tool also has a ‘silent testing’ option that is a preview of your testing strategy and a report of the sample test results to ensure that your experiment achieves the goals you have in mind. 5. Analyse performance and data as you need: With detailed analytical reports, the software ensures that you have no dearth of data to make any decision regarding your brand’s digital strategy and growth. From test reports to personalisation campaign performances to user reports—you can lay your hands on every little action you use the software for. This gives you an overview, micro-data, as well as cluster data as you may need.

Integrations: Salesforce Marketing Cloud, Oracle Responsys, IBM, Adobe Marketing Cloud, Mailchimp, Cheetah Digital, Experian, Mailjet, Emarsys, Mailgun, Mandrill, SendGrid, Facebook, DoubleClick, Google Adwords, LinkedIn, Twitter, Tealium, Google Tag Manager, Swrve, Clickatell, Genesys, Navitaire, Amadeus, Sabre, and Temenos.

What will this platform cost you? You can book a demo and contact the company for details on pricing and packages.

What Boxever users say Its clients include Norwegian Air, Ryanair, Jetstar, Emirates, AIB, Aer Lingus, Cebu Pacific, Volaris, and Vivaair, among others. “Boxever allows us to model the right products and eliminate unwanted choices at the right time and at the right price, maximising revenue.” Jetstar

“By personalising the online experience, we have been able to drive conversion and realise a 100% ROI in just four weeks of using one of Boxever’s urgency message apps.” Cebu Pacific

“Boxever helps us capture data, anticipate the needs of our guests, and create a personalised engagement across all channels…Thanks to Boxever, we can now offer our customers even more personalised interactions, which has already resulted in a revenue uplift in the hundreds of thousands of dollars.” Aer Lingus Company information and contact details 288 ● Website link: https://www.boxever.com/ ● Email: [email protected] [email protected] ● Online form: https://www.boxever.com/contact/ ● Phone: +353 1443 3103 ● Headquarters: Ashford House, Tara Street, Dublin 2, Ireland ● Other offices: London, Madrid, USA ●Achievements/Awards: Identified as ‘Niche Player’ in Gartner’s Personalisation Engine Magic Quadrant 2019 ● Founded: 2011 ● Founders: Dave O’Flanagan, Alan Giles, and Dermot O’Connor 289

Bronto: Testing, Personalisation, and Automation

Bronto Marketing Platform is part of Oracle Netsuite. It is a comprehensive email marketing platform that offers testing, personalisation, automation, and analytical capabilities.

What features does Bronto have? 1. Create attractive emailers: You can choose from the templates available in the tool or create your own designs. The visual Bronto Message Editor makes creation and modification easy. The emails are mobile-responsive and fast-loading as well. You can also create dynamic content blocks to align with your personalisation rules. 2. Easy creation of subscriber segments: Segmentation makes it easy to define what kind of customers you want to target. You can create segments using drag-and-drop workflow—you can either build segments on your own or use templates with over 100 custom fields. You can segment your email recipients based on location, demographics, purchase behaviour, and engagement levels. The AI algorithms constantly update the segments in the back end, making sure that they always stay relevant. 3. Test the conversion possibilities of your emails: Conduct A/B tests with multiple versions of your emails before sending them out. You can test images, videos, design and layout, text, and subject line, among others. You can preview the email as it appears to different segments and devices. The built-in email spam checker ensures that the emails are delivered and visible in the recipient’s inbox. The tool monitors deliverability rating, sender rating, and deliverability rate. 4. Send the right emails to the right users at the right time: Bronto enables you to send personalised emails to your users. With predictive modelling in the mix, truly relevant messages can be sent out. You can send the following types of personalised mails: a. Cart abandonment and recovery b. Browse abandonment and recovery c. Product recommendations d. Up-selling and cross-selling e. Personalised offers f. Order notifications g. Assistance h. Loyalty rewards i. Welcome, thank you, ‘we miss you’, sign-up anniversary, and birthday messages 5. Automate your personalised email marketing campaigns: Using editable templates, create dynamic workflows to cut out manual intervention in sending emails. Create the design and text and/or images of emails for various scenarios, and then set rules and triggers to define when to send which email version to what audience segment. When the user performs one of the trigger 290 actions, the email will be sent automatically, with dynamic real-time information added in. You can also define how often a message should be sent and at what time, based on criteria such as last action on site, previously viewed items, products added to wishlist, cart contents, checkout progress, etc. You can also exclude shoppers in different workflows or journey levels so that they do not get any irrelevant message. 6. Create pop-ups on your website: Bronto also allows you to create pop-ups on your desktop and mobile websites. The creator is graphic and easy to use and can be activated by adding a code snippet to your website. The pop-ups can be deployed based on users’ on-site behaviour. You can also conduct A/B tests on the pop-ups. You can use these to capture email ids, get more subscribers, generate leads, understand user intent, give special offers, or save site/cart abandonment. 7. Drive your SMS marketing: You can include SMS marketing capabilities in your existing segments and automation campaigns or have separate workflows for it. They’re also managed by setting rules and triggers and are sent and monitored in real time. Everything you can do with emails can also be done for SMS. You can also capture users’ interest with options to reply to the SMS. 8. Incentivise your visitors’ engagement: By using Bronto Coupon Manager, you can add discount codes to your emails, pop-ups, and SMS. The designs are customisable and coupon codes are unique and rendered in real time. Expiration dates can be set to ensure urgency is maintained. 9. Get all the insights you need about all linked marketing campaigns: Whatever Bronto tool you’re using—email, SMS, pop-up, or coupon—all the data is monitored and analysed on the dashboard. The collection, analysis, update of segments, dynamic inserts for automations, are all done in real time. Bronto captures website data every 30 seconds. You can see campaign performance reports, click-through rates, open rates, bounce rates, deliverability reports, revenue per campaign, revenue per message, device-wise performance, and even heatmaps for emails.

Integrations: Oracle Netsuite, Salesforce, Dynamic Yield, Qubit, Magento, Shopify, Kibo, Certona, Nosto, Exit Intelligence, BlueConic, Justuno, SmarterHQ, Yieldify, Tealium, Bounce Exchange, AddShoppers, Cartful Solutions, Ascent 360, Flowlink, Baynote, Annex Cloud, Pulse Commerce, and others.

What will this platform cost you? Contact Oracle to know more about what kinds of plans are available and what the cost is.

What Bronto users say “The ability to test our messages helped us create a welcome series with conversion rates 28% better than the old, promotion-driven series.” Ryan Guldberg, Director of eCommerce Marketing, I See Me!

“Bronto’s functionalities and capabilities have enabled us to attract customers both online and in-store and engage with them throughout their entire lifecycle.” Paul McDermott, Head of Ecommerce, Poundland “We can really understand who our customer is. We can see patterns, understand who hasn’t 291 purchased from us and figure out how to convert them into customers. we could segment on order details, size of order, and region to send highly personalised cart recovery emails. I can get right down to the zip code. As soon as we started with Bronto, we saw an instant lift. Open rates have improved as much as 12%, click rates are up by as much as 30%.... Within a month of switching to Bronto, we saw a 51% open rate from automated cart recovery emails.” Matt Grimm, Director of eCommerce, RST Brands

Company information and contact details Bronto was acquired by NetSuite in 2015 and NetSuite was in turn acquired by Oracle in 2016. ● Website link: https://bronto.com/ ● Email: [email protected] [email protected] Phone (NetSuite offices):+44 (0)1628 774 400 (London) +1 650 627 1000 (California) +1 646 652 5700 (New York) +1 773 475 5400 (Chicago) +1 905 629 8486 (Toronto) +34 91 631 2824 (Spain) +49 6103 3970 (Germany) +61 294 911 000 (Sydney) +27 113 194 155 (South Africa) +852 3655 7400 (Hong Kong) +91 080 4029 8789 (India) +65 6436 1000 (Singapore) 0120 155 096 (Japan) ● Headquarters: 500 Oracle Parkway, Redwood Shores, CA 94065, United States ● London office: 7th Floor, 5 New Street Square, New Fetter Lane, London EC4A 3BF 292

Cxense: Conversion Optimisation and Personalisation

Cxense has 4 platforms: Cxense Insight, Cxense DMP, Cxense Content, and Cxense Conversion Engine. The software deals with data, analytics, and personalisation. Their products are more suitable to media and publishing, and e-commerce and retail.

What features does Cxense have? 1. Improve user engagement by using data the right way: Cxense Data Management Platform allows you to collect user data from multiple sources—whichever device, browser, channel, or platform they’re using—in real time. From these data, audience segments are created, which help you understand what each kind of user wants. You can also manually create or edit user profiles. Based on these insights, you can serve up personalised and relevant content to each user segment, thereby increasing engagement, loyalty, and conversions. DMP can be linked to your CRM, ad servers, email marketing tools, and other digital platforms, which boosts your cross-channel and cross-platform personalisation efforts.

Source: Cxense.com

2. Improve users experience by understanding how users interact with your brand: Through Cxense Insight, track your users’ interactions with your brand on multiple devices—desktop, mobile devices, and tablets, and get a semantic analysis of all your webpages. Watch this data in a visual dashboard and in conjunction with the analytics from DMP, glean the insights necessary to 293 customise the experience for each kind of user. You can get detailed traffic analysis, funnel reports, how visitors are consuming your content and navigating on your site, what pages/content are popular, etc. All this information will help you create better UX and personalisation strategies. 3. Use machine learning and predictive analysis to your advantage: With Cxense Conversion Engine’s machine learning, the tool ensures that users get the most relevant content, promotions, and notifications, at the right time. Predictive analytics helps publishers shift from static paywall to flexible, dynamic, and personalised one. 4. Create and execute split tests efficiently: Alongside audience segmentation and real-time personalisation, you can also conduct A/B testing in order to ensure that media campaigns perform the way you hypothesised them to. Altogether, these features help publishers run successful campaigns that turn readers into subscribers.

What will this platform cost you? Contact the company for a demo in order to know how much the platform will cost.

What Cxense users say The platform has 190 clients, including The Wall Street Journal, NBC Universal, Euronews, Lifull, Aeon, Mediahuis, Penske Media Corporation, Winnipeg Free Press, and Grupo Clarin. “Using Cxense to be data-aware helped us identify an opportunity, and then we went after that opportunity and proved that we were right.” Christian Panson, VP Digital & Technology, Winnipeg Free Press

“We have had tremendous success with using audience data and real-time personalisation to convert online readers to members using Cxense software.” Katie Vanneck Smith, President, Chief Customer Officer at Dow Jones

“Cxense is especially well suited for data alliances. It’s independent technology that integrates easily with other systems. Our tech people really appreciate the great API and all the integrations.” Pieter Jadoul, Pebble Media/DaviD, Business Strategy and Development Director

“Thanks to Cxense we have the flexibility we need to create outstanding campaigns that drive revenue for our advertisers and ourselves.” Geert Desager, Strategy Director, Mediahuis

Company information and contact details Piano Software acquired Cxense in October 2019. ● Website link: https://www.cxense.com/ ● Online form: https://www.cxense.com/contact-us ● Headquarters: Karenslyst Allé 4, 0278 Oslo ● Other offices: Harajuku-Jingunomori Building 2F 1-14-34, Jingumae, Shibuya-ku, Tokyo, 150-0001 Japan One World Trade Center, New York, NY 10007, USA San Carlos, CA 94070, USA Pte. Perón 8725 / 31, office17, (1714), Buenos Aires, Argentina 294 ul. Sklyarenko, d. 32, room 1, Samara Region, Samara, 443086, Russian Federation, Mindspace Berlin-Mitte, Friedrichstraße 68, Berlin 10117 ● Founded: 2010 295

dotdigital: Marketing Automation and Personalisation dotdigital is an omnichannel customer engagement, personalisation, and marketing automation tool. Its Engagement Cloud and AI algorithms help you optimise your digital channels and boost marketing ROI.

What features does dotdigital have? 1. Understand your customers better through CRM and e-commerce integrations. By syncing all user data in the back end, you will be able to segment your audiences based on their demographic, firmographic, technical, and contextual data. You can constantly track on-site behaviour through web tracking and real-time AI monitoring. Separate strong and weak leads and create personas based on RFM (Recency-Frequency-Monetary) values for better relationship opportunities.

Source: dotdigital.com

2. Personalise and automate your brand on multiple channels, driving seamless engagement across different customer touchpoints across your brand marketing assets such as websites, mobile apps, email, social media, digital ads, SMS, and chat. Integrate your dotdigital account with online store or CRM tool and use segmentation and web behaviour tracking to create intelligent workflows. 296 Build ideal customer experiences and plan your customers’ journey with you, from welcoming to engaging and nurturing to re-engagement. 3. Conduct split tests on email and SMS marketing campaigns as well as for automation workflows. Experiment with different subject lines, ‘from’ names/numbers, call-to-actions, sending times, and layout, among others. 4. Use high-performing templates and a drag-and-drop builder to create email marketing campaigns, forms and surveys on landing pages, and automation workflows. 5. Send the right messages at the right time using triggers and rules on your audience segments. Send emails, SMS, and push notifications; retarget users using social media and digital ads; and add product recommendations to landing pages—all based on triggers such as user segments, on- site behaviour, and AI insights. 6. Create 1-to-1 personalisation using Engagement Cloud. This includes dynamic content, product recommendations, triggered messaging, and personalised messages. These personalisation tools can be used in different channels, helping you deliver seamless experiences to your customers at different touchpoints. 7. Use machine learning for finer marketing campaign optimisation. AI can pick up data and analyse it quickly and come up with actionable and useful insights. It can be used to enrich your efforts in product data tags, personalised product recommendations, and email send-times. 8. Use live chat to speak directly with your customers. You can use this to recommend products to users, help them at friction points, increase customer satisfaction, and pass on the results and insights from chat to sales and marketing teams and customer support executives to help them improve customer experience and buying journey. 9. Analyse data from your campaigns and get actionable insights. Get reports and insights from your marketing campaigns and automation and personalisation efforts, and monitor how they perform against your business KPIs and goals. Access interaction and engagement data, delivery and heatmap data, and user segment changes. Filter according to the elements you want to track and create visual and intuitive reports.

Integrations: Magento, Shopify, Microsoft Dynamics 365, Salesforce, BigCommerce, WooCommerce, Dynamic Yield, Justuno, Nosto, PieSync, Sana Commerce, Shopware, Yieldify, Zapier, Annex Cloud, Klarna, Netsuite, Optimove, and Tealium, among others.

What will this platform cost you? dotdigital has two plans: Accelerate and Amplify. The features included in these plans is given below. You can also customise the plans as per your business requirement.

dotdigital Plans

Features Accelerate Amplify Marketing automation % % Email % % SMS % % Product recommendations % % Landing pages, Surveys & Forms % % Integrations % % Features Accelerate Amplify 297 Web behaviour tracking % % Abandoned cart % % Omnichannel marketing X % Social audience retargeting X % Contact scoring X %

What DotDigital users say This platform has more than 4,000 brands as clients, including Virgin Active, British Airways, TM Lewin London, icelolly.com, Jet2.com, Barbour, Team GB, MrBeer, and CityLit. “We worked closely with the guys at dotdigital to create a map of the various on-site touch points and mapped out an email communication strategy that best allowed us to engage and convert these visitors, serving them relevant email content every step of the way… Having the systems integrated and talking to each other means we can segment in dotdigital Engagement Cloud correctly, ensuring those that do convert are then removed from certain programmes and added to others… dotdigital as an ESP allows us to complement our other digital marketing channels, supplying us with an easy-to-use, automated system that makes our ability to convert and engage people much easier.” Oliver Bedford, Online Marketing Manager, Leisure Pass Group

“With dotdigital automated programmes, we’ve been able to better understand the shopping behaviour of our customers. This has enabled us to segment our customers and helped us approach them with tailored campaigns catering to their personal interests. The email marketing campaigns, such as the sign-up, welcome series, and abandoned cart programs have all performed exceptionally.” Natasha Steenkamp, Head of Online, SHEIKE

Company information and contact details Website: https://dotdigital.com/ Email: [email protected] Online form: https://dotdigital.com/contact-us/ Phone: +44 (0)20 8662 2762 (London and Croydon) +44(0)20 3953 3072 (Manchester) +44 3333 448 880 (Cheltenham) +1 212 971 9408 (US) +61 283 108 220 (Australia) +375 173 366 969 (Belarus) +48 (22)3 079 490 (Poland) +65 6817 6284 (Singapore) +44 (0)20 8662 2762 (The Netherlands) Offices: No.1 London Bridge, London, SE1 9BG 20th Floor, No 1 Croydon, 12-16 Addiscombe Road, Croydon, CR0 0XT 10th Floor, St James Tower, Charlotte Street, Manchester, M1 4DZ Westmoreland House, 80-86 Bath Road, Cheltenham GL53 7JT 333 7th Avenue, Floor 18, New York, NY 10001, USA 298 730 Arizona Ave, 2nd floor, Santa Monica, CA 90401 Unit 107, 25 Gipps Street, Collingwood, VIC 3066 Level 4, 213 Clarence Street, Sydney, 2000 Suite 109 Woodstock Exchange, 66-68 Albert Road, Woodstock Cape Town 7915 Office 11-9, 2 Talbukhina Street, Minsk, Belarus Mokotowska 1 Zebra Tower, Warsaw 00-640, Poland Odeon Towers, 331 North Bridge Rd, Level 22, 188720 Singapore Evert van de Beekstraat, 354, 1118 CZ, Schiphol, The Netherlands Founded: 1999 Founder: Tink Taylor 299

Dynamic Yield: Omnichannel Testing, AI-Based Personalisation, and Data Management

Dynamic Yield is a testing and personalisation platform that allows you to conduct different types of statistical tests on multiple channels and personalise your content and recommendations for different user segments using AI and predictive targeting. It also offers data management and behavioural targeting.

What features does Dynamic Yield have? 1. Personalise uniformly across channels: Achieve omnichannel personalisation by linking customer profiles and delivering seamless experiences to each customer across web, mobile, ads, and email. You can create Multi-Touch Campaigns (MTCs) that connect user experiences at different touchpoints of the user journey within one overarching experiment. 2. Conduct client- and server-side optimisation tests: You can experiment anywhere in your tech stack and continuously improve your business using machine-led optimisation. You can experiment and optimise content, product or content recommendations, notifications, overlays, and more. You can create and modify pages, its elements, and their positioning using a WYSIWYG editor and ready-to-use templates. The platform offers Bayesian and multi-armed bandit algorithms to optimise tests, which means traffic is automatically allocated to the best performing variation in real-time. You can go for an API-only integration, a client-side-only deployment, or a hybrid mode where you use a mix of server-side APIs and client-side scripts.

Source: Dynamic Yield 3. Manage customer data and create targetable user segments: Onboard and connect all available 300 user data from existing online and offline software such as ESPs, CRMs, DMPs, and POS solutions, in addition to the real-time data gathering the platform does. Dynamic Yield will allow you to explore this data and identify the most valuable user segments/profiles/groups based on a host of parameters; you can also create segments based on your requirements. If you have multiple domains and marketing channels, you can even share this data amongst them to enhance the personalisation experience across your user base. 4. Target the right user with the right content/product: By creating a range of targeting rules, from simple to sophisticated, you can deploy personalised experiences for each user segment—even for anonymous users—through real-time identification of preferences and intent. Dynamic Yield uses AI to automate the targeting of messaging, overlays, product and content recommendations, social proof, and notifications. These can be based on predefined rules and triggers as well as by AI- forecasting of user behaviour and intent. Additionally, Dynamic Yield’s Predictive Targeting solution uncovers personalisation opportunities, allowing you to deploy the optimal targeting set-up and drive the most revenue uplift.

Source: Dynamic Yield

5. Get extensive reports and insights from your campaigns: Set your own goals and KPIs and measure the performance of your tests against them. You can monitor overall site performance along with the rest of your personalisation experiments and activities. Understand how audiences 301 are impacting your business, see which campaigns are still awaiting statistical significance, and evaluate how recommendations are driving revenue. You will also receive in-depth reports on the performance of tests as well as personalisation campaigns. 6. Get technical expertise and support: Dynamic Yield’s platform is easy-to-use and built for both non-technical business users as well as seasoned engineers. Beyond the tool, you can find extensive documentation and best practices within its Knowledge Base and have access to support from experts when it comes to use cases, strategy, and execution.

Integrations: Dynamic Yield is an open architecture platform, meaning it is fully configured and able to take data in from any source, and push data out to any source for enhanced marketing efforts across the entire technology stack. A sample list of its current integrations includes: Magento, Shopify Plus, Google Ads, Google Analytics, Facebook Ads, Salesforce Marketing Cloud and Commerce Cloud, Mailchimp, Adobe Analytics, Yesmail, Tealium, Oracle Bluekai and Bronto, SendGrid, Contentsquare, mparticle, ResponseTap, Listrak, Klaviyo, and Emarsys, among others.

What will this platform cost you? The platform’s pricing model is unique to each brand, calculated based on their number of unique users as well as the solutions and services selected in their package. Contact the company for details on available plans and what they cost.

Dynamic Yield case studies Their clients include Urban Outfitters, Hallmark, Tottenham Hotspur, William Hill, Zen Rooms, Sephora SEA, Moss Bros., and Ladbrokes, among others. Client: Moss Bros. Industry: Fashion Goals and results: • Homepage personalisation: Achieved through testing and displaying winning variations of sales banners and product displays according to the weather of the visitor’s location, positively influencing purchases among audiences. • Simplified navigation experience: 9.7% increase in revenue per user achieved through testing and displaying winning variations of reordered and renamed top bar menu categories. • Product recommendations on PDPs: 5.4% rise in purchases achieved through testing product recommendations above the fold on product detail pages (PDPs) to visitors who reach the site from PPC channels such as Google Product Listing Ads. • Exit-intent overlays for cart recovery: Reduced abandonment and captured vital contact information by adding ‘Email me my bag’ overlay.

Testimonial: “Much like buying a suit, one of the most important factors of the online experience is how well it is tailored to the individual. We wanted to really take how personal traditional suit shopping is and recreate that for our e-commerce customers, and Dynamic Yield has provided us with the tools we need to match, fit, and meet their needs.” Matthew Henton, Head of e-commerce, Moss Bros. Client: Tottenham Hotspur 302 Industry: Athletics & Outdoor Goals and results: • Mobile web personalisation: Reduced bounce rate by 31% and increased conversion rate for mobile homepage visitors by 40% after testing and optimising the layout of the mobile website based on user behaviour. • Journey-aware recommendations: Achieved higher average transaction rates and increased spend on club items of £10 or less by 35% year-over-year after experimenting with recommendations tailored based on local weather conditions, affinity to certain products, and current cart value. • Split tested mobile product pages: 9% rise in revenue per session achieved through testing the design of its mobile product pages for different audience types, allowing them to determine and serve the best possible layout. • Social proof messaging: 10% increase in revenue per session after testing several variations of social proof messaging. • Navigation optimisation: 15.3% rise in revenue per session from leveraging one of Dynamic Yield’s out-of-the-box navigation templates, setting the targeting rules based on the user’s stage in the buyer journey to improve product discovery. • Content recommendations: 1,295% rise in interactions by testing their commercial messaging strategy. Upon serving a large cluster of segments content that related exclusively to news about the club (as opposed to simply pushing them to complete a purchase), Tottenham saw greater engagement.

Testimonial: “Dynamic Yield has given us a platform to continually enhance and improve our online experience. The system is pivotal to driving our online offering, allowing us to deliver the greatest possible relevance to our fans throughout the online journey. This has helped drive improved user experience and crucially we have seen increases in key performance metrics, such as revenue per user and conversion rate.” Nick Connor, Global eCommerce Manager, Spurs

Company information and contact details Dynamic Yield was acquired by McDonald’s Corporation in March 2019. It continues to serve and attract customers, operating as a standalone business with the mission of building the best personalisation and testing technology in the world. Website link: https://www.dynamicyield.com/ Contact: [email protected] (General inquiries) [email protected] (Sales) Addresses: 22 W 21st Street, New York, NY 10010, USA 228 Athol Ave, Oakland, CA 94606, USA 9 Appold St, London, EC2A 2AP, United Kingdom 383 George Street, Sydney, NSW 2000, Australia 48 rue du Château d’Eau, 75010 Paris, France Unter den Linden 26-30, 10117 Berlin Luxa C/Tánger-Badajoz, 08018 Barcelona, Spain 8 Marina Boulevard #05-02, Marina Bay Financial Centre Tower 1 Singapore 018981 303 6 Tozeret Ha’Aretz Street (ToHa), Tel Aviv, 6744320, Israel GINZA SIX 13F, 6-10-1 Ginza, Chuo-ku, Tokyo, 104-0061 Novaya ploshchad 6, Moskva 109012, Russia Achievements/Awards: Named ‘Leader’ in Gartner’s 2019 Magic Quadrant for Personalization Engines for the second consecutive year Global Personalization Engines Visionary Innovation Leadership Award, Frost & Sullivan, 2020 Top-rated eCommerce personalization software by TrustRadius, 2019 One of the fastest-growing technology companies on Deloitte’s Fast 500 in EMEA Founders: Liad Agmon and Omri Mendellevich 304

Episerver: Customer-centric Digital Experiences

Episerver allows you to focus on creating optimal customer experiences through a robust content management system, personalisation, and artificial intelligence. It has 2 key integrated products: Episerver Content Cloud and Episerver Commerce Cloud. It also offers managed and expert services.

What features does Episerver have? 1. Personalise across channels: With Episerver you can personalise visitor experiences on desktop and mobile web, mobile apps, email, SMS, and in physical stores. 2. Deliver personalised product and content recommendations: AI figures out the interests and intent of visitors and predicts what products and content they would like; you do not have to set rules and triggers. You can, however, define strategies for each kind of page to guide the AI towards delivering the kind of personalisation that is useful to both the user and your business. This allows you to create hyper-personalised journeys for each user in real time, right from the first page that the visitor sees upon arrival on your site or app. It also gives visitors an intuitive guided navigation. Send recommendations and special incentives via email based on triggers such as cart abandonment, form abandonment, browse abandonment, product or pageviews without any action, etc. 3. Personalise the search experience: Using AI-gathered information about past purchases and browsing behaviour of users, the tool shows them personalised search results and rankings and helps them search faster through easy navigation, auto-complete, and related queries. This makes the experience more relevant to each individual visitor. It also helps you reduce manual merchandising and show dynamic landing pages to each visitor. Customers can also use filters to further customise their search results.

Source: Episerver.com 4. Experiment with webpages and messages: Conduct A/B tests on website changes and 305 personalisation campaigns. The functionality is integrated in the Episerver Digital Experience Cloud and doesn’t need to be separately installed. You get different testing options, allowing you to make changes to entire webpages or specific elements. 5. Use user-generated content for higher conversion: You can collect ratings and reviews, moderate them, and display them in the right way to add social proof to your product listings. The tool also allows you to create and manage personalised social communities for your brand and control and edit comments to ensure that only useful and compliant reviews are shown. 6. Create and manage merchandising campaigns: Make creative digital commerce campaigns with personalised offers and targeted promotions using Episerver Campaign Management. Real-time data monitoring allows you to find trends and hidden targeting opportunities. You can set revenue goals and see how the campaigns are performing against these goals. 7. Automate your marketing campaigns: Create campaigns for desktop and mobile websites, emails, and SMS using a graphic editor and either have it running automatically or set rules to determine when a campaign should be delivered. With all the personalisation, triggering, and testing features available in the tool, it’s easy and convenient to set up automated marketing campaigns. 8. Get a complete overview of your visitors and campaigns: The tool tracks all data about users, campaigns, A/B tests, and automations, and gives you easy access to reports, analytics, and insights. Add third-party data into the software to aid the ongoing and real-time user data-gathering and segmentation. 9. Focus on collaboration and teamwork: The Episerver platform is collaborative in nature, meaning all kinds of communication exchange—in-app chat, workflows, and projects—and sharing can be done directly on the tool. Campaigns and promotions can be managed easily and previewed before go-live. It also allows you to manage and edit all content assets such as images, videos, and files, and monitor and control their usage across campaigns. You can divide the content into smaller blocks so that it becomes easier to reuse. Its advanced authoring interface is easy to use, responsive, and helps you create and manage content layout and brand consistency effectively. 10. Get back-end support for business management: Episerver has catalogue management, a customisable checkout process, and customer care console for e-commerce. You can up-sell and cross-sell products, and see overviews of customers and orders, RMA (Return Merchandise Authorisation) management, and customer impersonation. Global Commerce for Commerce Cloud gives you the power to localise the relevance and experience of your global products. For the Content Cloud you get a headless API with which you can use the CMS platform as coupled, decoupled, and headless architecture. You can pull content directly from CMS without having to go through the presentation stack or item ID all the time. 11. Enjoy a robust architecture: You get 24x7 support and the performance of the product is constantly monitored. All software updates are also deployed in a timely and regular manner. Episerver is built on Microsoft Azure, and gives you scalability, speed, and security. The integration with Microsoft Dynamics 365 also adds to the power to deliver a seamless commerce experience in a faster and more secure manner.

Integrations: Google Analytics, Office 365, Sharepoint, Microsoft Dynamics 365 ERP and CRM, Salesforce CRM, Salesforce Marketing Cloud, Salesforce Pardot, IBM Watson, HubSpot, Marketo, Klarna, Mastercard, Paypal, Yottaa, Eloqua, Luminosity inRiver, TextMetrics, Verndale, Geta, and Coria, among others. What will this platform cost you? 306 Contact Episerver to get information about packages and pricing available in this tool.

What Episerver users say “The success of this project is about having the support of a proactive partner on the ground, one who deeply understands Episerver CMS and in particular, Episerver Commerce. Made to Engage fulfilled this role with great success. Delivering a complex e-commerce project such as this, with a tight deadline for Black Friday, required a highly collaborative approach. We can now confidently say, we have the strong foundations in place to support our continuing roadmap for a customer-centred omnichannel strategy.” Michael Robinson, IT Manager, Eason & Son

“Having a super flexible commerce platform is very important because many of our brands are campaign-based. Episerver is a solution for a company that wants to grow.” Claire Sharp Sundt, Project Manager Digital Media, Varner Group

Company information and contact details ● Website link: https://www.episerver.com/ ● Online form: https://www.episerver.com/get-a-demo/ or https://www.episerver. com/contact-us/ ● Phone: +1 603 594 0249/0258 (US) +44 (0)203 397 4940 (UK) +46 855 582 700 (Sweden) +358 40 710 8642 (Finland) +47 4000 7040 (Norway) +31 (0)303 071 327 (The Netherlands) +49 307 680 780 (Germany) +45 3271 3629 (Denmark) +34 639 873 014 (Spain) +27 710 866 355 (South Africa) +61 292 487 222 (Australia) +84 246 293 3507 (Vietnam) ● Offices: 542A Amherst Street (Route 101A), Nashua, NH 03063, USA 20 N. Upper Wacker Drive, Suite 530, Chicago, IL 60606 USA 1875 K Street NW, Suite 415, Washington, DC 20006 USA Cargo Works, Enterprise House, 1-2 Hatfields, London, SE1 9PG, United Kingdom Torsgatan 11, 111 23 Stockholm, Sweden United Spaces, Östra Hamngatan 16, 411 09 Gothenburg, Sweden Regus, Adelgatan 21, 211 22 Malmö, Sweden Torggatan 41A, 95331 Haparanda, Sweden Eteläesplanadi 2, 00130 Helsinki, Finland Karenslyst allé 2, NO-0278 Oslo, Norway Leidseveer 2, 3511 SB Utrecht, The Netherlands 307 Wallstraße 16, 10179 Berlin, Germany Njalsgade 23, 1st floor, to the left, 2300 Copenhagen S, Denmark PO Box 28, 08859 Begues, Spain PO Box 55320, 7435 Milnerton, South Africa Suite 703, Level 7, No 1 Pacific Highway, North Sydney, NSW, 2060 Australia 1 Fullerton Road #02-01, One Fullerton, Singapore 049213 Song Hong Land Office Building, 7th floor, 165 Thai Ha street, Dong Da district, Hanoi, Vietnam ●Achievements/Awards: Identified as ‘Challenger’ in Gartner’s 2019 Magic Quadrant for Personalization Engines ● Founded: 1994 308

Evergage: Personalisation and Analytics

Evergage helps you provide one-to-one experiences for your audiences through machine learning, data analytics, segmentation, and targeting. You can personalise for audiences wherever they are interacting with you—website, web app, mobile app, email, search, ads, or direct interaction with support/customer care centre. It has 9 modules that help you achieve your conversion and personalisation objectives: Contextual Bandit, Evergage Recommend, Evergage for Email, Evergage for Mobile Apps, Evergage SmartSurveys, Evergage Integrations, Data Warehouse, Data Science Workbench, and Evergage on the Go.

What features does Evergage have? 1. Link customer data from various platforms and analyse them: Evergage CDP collects data— both how customers behave on your site and what each user is engaged with on the site—for every individual/account that engages with your company’s website, web app, or mobile app. If you have existing customer data pools from CRM, marketing automation tools, or even data warehouses and POS systems, they can be linked and cross-referred using Evergage Gears, for a more fulfilling customer service and user experience enhancement.

Source: Evergage.com

2. Identify your customers: The software uses identity schema such as name, email, hashed email, phone, address, cookie, mobileID, corporate ID, and loyaltyID to create segments and classifies your customers. Information such as source, assignment date, trust level, and merge history are also collected for each identifier. In addition, information such as location, email or ad campaign source, 309 referring site, IP address, device type, and operating system are also noted. This helps you remove user anonymity and offer one-to-one granular personalisation to each user. 3. Analyse and segment the data for better personalisation: You can organise the profusion of data into segments, evaluate them to find patterns, and understand your users better. The tool helps you understand user intent, interests, and context. All this, in turn, will help you create useful and granular segmentation rules for your marketing campaigns. Segmentation will also allow you to send the most relevant recommendations and messages via email or web/mobile push notifications to each customer segment and/or individual users based on pre-defined triggers. The data will also enhance the AI’s capabilities for cross-platform personalisation and increasing relevancy of recommendations. 4. Quick and easy personalisation platform: The tool leverages both historical and real-time user behaviour to deliver the fastest customisation possible. With an intuitive and visual editor, creating new content or making changes to AI-suggested campaigns for any channel, is fast and easy.

Source: Evergage.com

5. Test personalisation campaigns on multiple channels before rolling them out: Conduct A/B as well as multivariate tests on personalisation campaigns not only for your websites but also for emails and mobile and web applications. You can create, edit and customise the tests and traffic distribution as per your business objective. The results can be tracked in real time. Both positive and negative lifts over control for each test is automatically calculated, which lets you analyse campaign performance for any goals or KPIs. You can validate your test results using Evergage’s confidence rating that uses Bayesian statistics.

What will this platform cost you? The cost of this tool depends on the number of websites, mobile and/or web apps, email, search, unique visitors per month, and user volumes you have, and the add-on modules you choose. Evergage offers 2 packages: Evergage Core and Evergage 1. The table below shows what is available in each package. Evergage Packages 310

Evergage Core Evergage 1 Machine Learning Without recommendations With recommendations Unified customer profile % % Behavioural tracking % % Segmentation % % Targeting % % A/B and Multivariate testing % % Analytics and attribution % % Evergage Guardian % % B2B Detect % % Evergage on the Go % % Evergage Recommend (recommendations) % % Contextual Bandit X % SmartBundle X % SmartHistory X % SmartNav X % SmartSearch X % SmartTrends X %

Add-on modules available for both the packages are: • Website • Web Application • Email • Mobile App • Surveys • Integrations • Data Warehouse • Data Science Workbench

What Evergage users say This software’s clients include Citrix, Walmart Mexico, Carhatt, Zumiez, Lenovo, Saks Fifth Avenue, Texas Instruments, Rolls Royce, Rue La La, Gilt, Shoeline,com., Mindflash, Huckberry, and Carrier. “Given our rapid inventory turnover, it’s important that we provide our it easy for them to find and select the items they want, on their device at hand. We’ve had great success with conversions by up to 15% across multiple campaigns. By enabling visitors to instantly find the items that are most relevant to them—based inventory—we can deliver the most helpful and engaging shopping interactions.” Allison Henriquez, Director of Marketing, Activation, Rue La La

“Consumers today expect a personalised experience, and Carhartt shoppers are no exception. Evergage allows us to test our hypotheses about what our shoppers want and tailor our shopping experience to each individual to meet their unique needs.” Manager of Digital Experience, Carhatt “Executing our personalisation strategy with Evergage has been a game-changer in allowing us 311 to educate, guide and inform each visitor with content that is relevant to their unique situation and journey with Citrix products and solutions.” Dennis White, Web Business Analyst, Citrix

Company information and contact details ● Website link: https://www.evergage.com/ ● Email: [email protected] [email protected] ● Online form: https://www.evergage.com/contact-us/ ● Phone: +1 888 310 0589 ● Headquarters: 212 Elm Street, Suite 300, Somerville, (Massachusetts) MA 02144 ● Other offices: 220 East Huron, Suite 650, Ann Arbor, (Michigan) MI 48104 ●Achievements/Awards: Recognised as ‘Leader’ in Gartner’s Magic Quadrant for Personalization Engines, 2019 ‘CDP of the Year’ and ‘Personalization Tech of the Year’ in Rele Awards 2019 Stevie Award in the 17th Annual American Business Awards (2019) 312

Exponea: Customer Data Management and Personalisation

Exponea helps you improve user experience with your brand by combining insights from customer data and through 1:1 omnichannel personalisation. It has 6 core features: Exponea Core, Omni-channel Orchestration, Web Optimisation Platform, Product Recommendations, Real- time Customer Predictions, and Exponea BigQuery.

What features does Exponea have? 1. Explore the power of personalisation through Single Customer View: Exponea Core links all the modules of the software and combines all the data gathered, to show you a comprehensive view of your audience profiles. This gives you historical, real-time, as well as predictive information about different users. Armed with insights from detailed analytics and the power of Exponea’s machine learning, you can create and deliver personalised experiences for your users at various touchpoints. 2. Reach out to customers where they are: Exponea ensures that your customers get similar personalised experiences whichever channel they use to interact with your brand. You can sync your marketing efforts and personalisation on the website, mobile apps, email, and SMS. Customising the various content assets on a page/email is easy with the drag-and-drop editor, and ensuring they’re linked is simplified by the integrated campaign manager.

Source: Exponea.com

3. Test webpage optimisation ideas in real time: Perfect your web optimisation strategies as well as marketing campaigns through A/B testing with multiple designs at the same time and real- time reports on how the experiments are performing. Show personalised messages and push notifications to your visitors with website overlays. 4. Improve user engagement through product recommendations: By understanding your users’ 313 preferences through analysis of past and current behavioural and attribute data collected from different channels, you can make on-page and off-page product recommendations more relevant to them. Exponea’s adaptive algorithm will choose the best possible recommendation model based on the nature of your business, your KPIs, and ongoing trends. This will ensure that they find value in dealing with your brand and come back for more. 5. Forecast user behaviour and be more accurate in your marketing efforts: Exponea’s predictive algorithm helps you understand what stage of relationship with you each customer is in, and what actions they are likely to take next. This will help you direct your marketing efforts towards them in an individualistic manner rather than in an en-masse and irrelevant manner. For example, high-value customers can be targeted with more relevant product recommendations, and drop-off customers can be enticed with offers on what they viewed or abandoned at cart most recently. Prediction reports are available in an easy-view template, which you can filter down to what you really want to see. 6. Analyse every datapoint you gather through Exponea BigQuery: BigQuery collects customer data across all channels continuously and gives you reports. You can link any analytics or business intelligence tool with BigQuery and read the data the way you want to, whenever you want to. You can decide how long you want the data to be available, without worrying about storage or security. The data is stored with several layers of encryption, is constantly backed up, and regularly checked and proactively protected against threats. Any changes made to your data over time is also recorded, and all previous versions saved as well, which means you can revert to an older version in case of an unwanted or unwitting alteration.

Integrations: Google Big Query, Google Cloud, Google Ads, Google Marketing Platform, MySQL, SQL Server, Mailjet, Mailgun, Sendsay, Mandrill, Unisender, Facebook Ads, Adform, Shopify, Amazon Alexa, Zapier, and other custom integrations.

What will this platform cost you? You can purchase either the Exponea CDP or the CDXP. CDP contains only the customer data platform, while CDXP contains customer data platform as well as AI-based analytics and campaign execution tools. The cost of these packages depends on the number of page views on your website per month, the number of emails, SMS, and push notifications you send out per month, whether you are using retargeting or not, what aspects of personalisation you’re interested in, and what extra features you would like.

What Exponea users say The software’s clients include Missguided, River Island, Arcadia, Designal, Benefit, Fitflop, Sofology, ebuyer.com, Agent Provocateur, O2, and EDF Energy. “Certainly, one of the key advantages of working with a platform like Exponea is that it offers us much more than just email marketing. And one of the key initiatives for us at Missguided is that we want to be present where our customer is present and communicate to her in a channel that she is most responsive in. The testing that we’ve done on optimal send time helps us to understand the positive impact that we can achieve if we send that email at the right time on open-rate, click-through rate, and conversion rate. And in addition, the ability to include personalised products in emails also demonstrates that at scale this has the potential to significantly improve our conversion rate… It’s great to find a partner who thinks the same way.” Nicola Fox, Head of CRM, Missguided “Exponea’s professionalism and quality of response has shone through at all stages of the 314 supplier selection.” Chris Lofts, e-commerce Programme Manager, Fitflop

“Exponea’s powerful communications platform and predictive analytics capabilities were the perfect fit for our business.” Andy Roberts, Director of E-Commerce, Ebuyer

Company information and contact details ● Website link: https://exponea.com/ ● Email: [email protected] [email protected] [email protected] ●Online form: https://exponea.com/company/contact/ ● Phone: +1 646 844 3990 (US) +44 203 086 8894 (London and Manchester, UK) +421 948 127 332 (Bratislava, Slovakia) +48 792 231 967 (Warsaw, Poland) +49 151 4076 9500 (Berlin, Germany) +421 948 127 332 (Prague and Brno, Czech Republic) +7 495 120 2653 (Moscow, Russia) +971 504 501 242 (Dubai, UAE) ● Offices: 1460 Broadway, New York, NY 10036 Elizabeth House, 39 York Road, London SE17NQ WeWork No. 1 Spinningfields, Quay Street, Manchester M3 3JE City Business Center, Karadzicova 8/7244, 821 08 Bratislava Al. Jerozolimskie 93, 02-001 Warszawa, Poland Kemperplatz 1, Mitte D, 10785 Berlin, Germany Panska 854/2, Nove Mesto, 11000 Praha 1, Czech Republic Cyrilska 7, 602 00 Brno, Czech Republic 26 Leninskaya Sloboda St., 115280 Moscow, Russia Dubai Internet City, Dubai, UAE ●Achievements/Awards: Recognised as ‘Market Leader’ by G2Crowd in Winter 2019 Recognised as ‘fastest growing SaaS company in Europe’ in 2017 by SaaS 1000.com ● Founded: 2015 ● Founders: Jozo Kovac and Peter Irikovsky 315

Gamooga: AI-powered Marketing

Gamooga allows you to personalise experiences for your users by employing machine learning across various channels through which your users interact with you. You can interact with your customers where they are. It allows you to automate your marketing campaigns and gives you actionable and insightful data.

What features does Gamooga have? 1. Engage your customers on any channel: Whether your users are on your app or website, you can engage with them seamlessly through emails, in-app alerts, push notifications both on website and app, pop-ups, and SMS. Ensure that they get personalised and relevant messages based on their profile and interaction with you. 2. Personalise campaigns with the right segmentation: Divide your customers into segments depending on their purchase history, location, behaviour on website/app/tablet, browsers or operating systems, level of engagement with your brand, and other parameters. This will help you personalise experiences, messaging, recommendations, and campaigns for each segment, and therefore make it more relatable and meaningful.

Source: Gamooga.com

3. Test your communications to find the best-converting version: You can run split and multivariate tests on subject lines, content, and design of your communications on any channel. Test and find 316 out what version gives you the best conversion and returns. 4. Use PushAmplify to ensure delivery of push notifications: PushAmplify ensures that your mobile (Android) notifications are delivered to the user on time and with minimal battery usage. It uses an SDK of less than 5kb, is not limited by FCM or GCM protocols, allows you to leverage APIs of http, uses secure https encryption, and also works on networks with enterprise security and firewalls. The software can be integrated easily with your app and scaled up as your app users grow. It has its own reporting dashboard to help you track and evaluate push notification metrics. 5. Stop guessing and start taking actions based on data: Gamooga gives you real-time as well as detailed data that you can use to constantly improvise and alter your marketing strategy. The data you’ll get includes conversion rate, new vs. returning users, CTR, drop-off points, what channels your users are interacting with you at what time, among others. Gamooga also does predictive analytics that will help you understand your users’ future behaviour and create campaigns based on that. 6. Create self-evolving marketing campaigns: You can create visual and easy-to-follow customer lifecycle campaigns and mark out communication touchpoints that can be automated based on the customer’s profile/segment. AI will ensure that the campaigns are optimised and updated according to changes in a customer’s behaviour.

What will this platform cost you? You will have to contact Gamooga in order to know their pricing details.

What Gamooga users say Users of this software include Nykaa, Titan, Caratlane, Swiggy, Redbus, BigBasket, Chai Point, and Zoomcar.

Company information and contact details ● Website link: https://gamooga.com/ ● Email: [email protected] ● Phone: +91 91000 98800 (India) +91 (0)40 6555 0204 (India) ● Headquarters: Plot No – 170/67/171, 1st Floor, Balaji Empire, Patrika Nagar, Madhapur, Hyderabad, Telangana – 500081 ● Founded: 2010-11 317

Mailchimp: All-in-one Marketing Suite

Mailchimp is a leading marketing software with features for all kinds of marketing requirements. Whether you’re looking for email marketing, website-building, social media marketing, or customer relationship management, Mailchimp has it all.

What features does Mailchimp have? Since this is an all-in-one marketing platform, it has innumerable features. We highlight the important ones below: 1. Create professional and branded emails: Pre-set and custom email templates to choose from, easy visual drag-and-drop email creator, and cloud storage for your photographs and content assets mean that your emails will look great and will have higher chances of being delivered to inbox and not spam folder, opened, and clicked on. 2. Split and multivariate test the emails: You can test subject lines, sender name, content, and sending time for emails. Up to 3 versions of each campaign can be tested at the same time. Multivariate testing is only available for premium users, though, and you can test up to 8 versions of campaigns simultaneously for that. Set your own goals to decide the winning email—email open rate, click-through rate, or revenue gained from each campaign—and let Mailchimp take care of the rest. Once the test goals are achieved, the software will pick the winner and send it out to your pre- set email list. 3. Personalise and automate your engagement with customers: By segmenting your contacts based on various parameters, you can engage with them and increase loyalty via personal messages, relevant emails, pop-ups, special offers, or social media ads, based on their individual behaviour or profile. All of these communications will be automatically created for you—all you need to do is edit and vet them. You can also share email campaigns on social media with one click instead of having to create a separate social post. Emails can also be customised and automated by inputting trigger criteria. The tool’s predictive analysis also allows you to understand your users better and create marketing strategies with a higher success ratio. 4. Identify potential users through lookalike audience finder: Apart from making the most of your contact list and existing and new users coming from common channels such as search and paid efforts, find out where and how to attract potential users. Lookalike Audience Finder uses the internet’s vast database to find people with interests similar to your existing customers. 5. Get all the data you’d ever need: The smart dashboard gives you real-time as well as historical data on campaigns running through Mailchimp on any channel. Engagement reports will aid your understanding of your customers, while growth and revenue reports will be key to understand where you got your money from and what part of the campaign pushed your users to purchases. Competition email reports show how the email campaigns of other companies in your domain are doing, helping you fine-tune your own strategies. 6. On-the-go creation and monitoring with Mailchimp app: With the Mailchimp app, you can create and edit emails. It’ll notify you of your campaign’s performance and what needs to be done to improve its success rate. You can see the dashboard and access and review data and campaigns 318 from anywhere at any time. 7. Other things you can create, publish, and track with Mailchimp are: a. CRM – Link your contacts, organise them into segments and tags, and understand your customers better b. Forms – Create as pop-up, sidebar, footer, or anywhere, and share on any channel c. Social media posts and ads – Both organic and paid, new and retargeting d. Landing pages – Professional and conversion-focused templates e. e-commerce pages – Without extra integrations, everything from product to cart to payment pages f. Personal postcards – Mailchimp will send them to recipients once you design it. If you don’t know the mailing address, the software’s address finder will get it from email ids.

Integrations: With over 200 other tools. Google, Facebook, Shopify, Magento, WooCommerce, BigCommerce, Drupal, 3DCart, WordPress, Salesforce, Zapier, Hootsuite, Eventbrite, Canva, Formstack, Instapage, LiveChat, and Leadpages, among others.

What will this platform cost you? The pricing details and features available with each plan are given in the table below:

Mailchimp Pricing Plans

Features Free Essentials Standard Premium Cost (per month) US$0 US$9.99 US$14.99 US$299 Email marketing % % % % Landing pages % % % % Facebook and Instagram advertising % % % % Social media posting % % % % Social media post scheduling X X % % Pop-up forms % % % % Postcards % % % % Retargeting ads on Facebook, Instagram, Google X X % % Contacts for Marketing CRM 2,000 50,000 100,000 200,000 Audiences 1 3 5 Unlimited Custom event data of user behaviour 30 days 30 days 3 months 18 months Audience dashboard % % % % Tags and segmentation % % % % Behavioural targeting % % % % Predicted demographics X X % % Customer lifetime value X X % % Purchase likelihood X X % % Lookalike audience finder X X % % Address finder X X % % Content studio % % % % Templates Basic Basic + pre-built Basic + pre-built Basic + pre-built + custom + custom Features Free Essentials Standard Premium 319 Remove Mailchimp footer X % % % Build and publish website % % % % Site analytics % % % % Free Mailchimp domain % % % % Buy custom domain % % % % Connect existing domain % % % % Automation Single-step Single-step Multi-step custom workflows Basic reports % % % % Smart recommendations % % % % Send time optimisation X X % % Time zone-based delivery X X % % A/B testing X X % % Multivariate testing X X X % Comparative reports X X X % Knowledge base % % % % 30-day email support % % % % 24x7 email and chat support X % % % Phone support X X X % Seats 1 3 5 Unlimited Monthly emails sent 10,000 500,000 1.2 million 3 million App integrations (over 200) % % % % Mailchimp mobile app % % % %

Mailchimp also has a Pay As You Go plan under which you can buy a set number of email credits in case you do not need to send emails too frequently. Agencies can get a dedicated agency account that is useful to manage multiple clients. If you add a 2-Factor Authentication to your account, you will receive 10% off the price for 3 months. Charities and non-profit organisations need to pay 15% less on the plans as well.

What Mailchimp users say Users include Chronicle Books, East Fork, Magnolia Bakery, Fader, and Sweat. “Using Mailchimp’s marketing tools makes my life so easy, it saves me time, helps me create professional looking content, and allows me to market without a marketing degree.” 17th Street Athletic Club

“You grow with it, and the features you didn’t know would be useful are ready when you are.” Steven Carse, co-founder of King of Pops

“After we started using Mailchimp and we started to build and grow our email list, we were able to speak directly to our retail customers. Now we are more of a retail than a wholesale business, which is something we never would thought could be the case 10 years ago.” Josh Skinner, Studio Manager, R. Wood Studio “With Mailchimp, we can see what messaging worked for email, what worked for ads, and 320 very easily apply those learnings because everything is in one place. It saves us time, it saves us resources, and it’s intuitive.” Carol Proschan, owner of Simply Gum

Company information and contact details ● Website link: https://mailchimp.com/ ● Online form: https://mailchimp.com/contact/ ● Headquarters: The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA ● Other offices: Oakland, Brooklyn, Vancouver ●Achievements/Awards: ‘Best Email Marketing Software’ 2019, Newsweek 4th Best Software Company for 2019, G2 Crowd ● Founded: 2001 ● Founders: Ben Chestnut and Dan Kurzius 321

Mixpanel: Analytics and Engagement

Mixpanel is not just about personalisation and testing; it also deals with data analytics and management in depth. It allows you to get a comprehensive understanding of your user and provide them with curated experiences.

What features does Mixpanel have? 1. Understand and analyse your users: The behavioural insights platform of Mixpanel allows you to understand your users at an individual level, and also compare and contrast how different user groups behave. You understand customer experiences better on your website or app, compare funnels and user journeys to know where you can engage them better, and understand the effect of new features on your app or site on returning users. You can compare the behaviour of different user segments and track a segment or groups of segments to know and nurture account health and asset lifetime value. The centralised dashboard allows your team to collaborate, receive customised notifications about the metrics key to your business, and get email roundups about important datapoints. You can also export the raw data for offline use. The platform allows you to manage all your data efficiently, make sure it’s accessible to everyone in your organisation who needs to see/use it, and keeps the data clean, security- compliant, and understandable. 2. Use predictive analytics to serve up better user experience: Based on past and on-site behaviour of users, Mixpanel’s predictive analytics model to forecast what actions users are likely or unlikely to take on your website. This can help you to not only make the UX better for loyal users but also to identify and target customers who have the potential to be loyal and those who you are at the risk of losing with the right messaging and offers.

Source: Mixpanel.com 3. Create segments for targeted personalisation campaigns: Use demographic and behavioural 322 data of users to create segments or groups. These segments can be as specific and granular as you want. Personalisation campaigns and tests can then be customised for each of these segments for better impact. You can define behavioural triggers (what prompts the message to be shown), sequences (in what order the messages should be delivered), and rate limits (how often they are delivered) so that each campaign remains relevant, timely, and well-paced. 4. Test out messaging on websites as well as mobile apps: Create personalised messages and test different campaigns not only on websites but also on mobile apps. Test and customise web and mobile push notifications, in-app messaging, email, or SMS as per your personalisation strategy. You can run simple to complex A/B tests that can be created easily using visual editor and code editor. 5. Get custom alerts on data fluctuations: If key metrics are rising or dipping suddenly, the software will notify you about the changes in order to help you to act quickly. You will also be able to see what user segments and customer behaviours are leading to changes in your KPIs or better conversions. 6. The software architecture is scalable and robust: Mixpanel handles over 9 trillion data points every year, which means it can handle high volume of data with ease. Moreover, your data is assessed in less than a minute, giving you access to real-time analytics. The platform has an ingestion and query uptime of 99.9%, which means it is reliable and you don’t have to wait for your data or be scared of losing it. It is also compliant with GDPR and Pci-DSS, and uses Privacy Shield framework, which ensures security of your data. It offers flexible APIs to export data into third-party or your own dashboard/tools, among others.

Integrations: Optimizely, Apptimize, Segment, Zapier, Fullstory, Gainsight, Zoho, Taplytics, Zendesk, Marketo, and PieSync, among others.

What will this platform cost you? The table below contains the details about Mixpanel’s plans and their cost. The cost of the Growth plan depends on how many tracked users your website has per month.

Mixpanel Pricing Plans

Features Starter Growth Enterprise Cost per month, monthly Free US$89 to US$$629.08 Custom Cost per month, Annually Free US$779 to US$7,549 Custom Tracked users per month 1,000 1,000 to 25,000 More than 25,000 Employee accounts Unlimited Unlimited Unlimited Core Analytics % % % Exploratory reports % % % Predictive analytics % % % Predictions running simultaneously NA 10 Unlimited Advanced data management % % % Data Pipelines X Add-on available Add-on available Group analytics X X % Custom dashboards for Web, Mobile, Email, TV % % % Automatic monitoring and alerts % % % Messages and Experiments X Add-on available Add-on available Data history 90 days 12 months Customisable Features Starter Growth Enterprise 323 Raw data export X 12 months Customisable Volume discounts X % % Security consultations X X % Additional legal protections X X Add-on available Infrastructure, APIs, Integrations % % % Codeless maintenance % % % SAML-based single sign-on (SSO) X X % Two-factor authentication % % % GDPR compliance % % % Flexible MTU allocation X X % Support X Email Email, Add-on live chat Customer success manager, guided onboarding X X Add-on available & implementation, and professional services

What Mixpanel users say This software has around 26,000 clients, including Expedia, Uber, Twitter, Skyscanner, Rakuten Viber, DocuSign, and Ancestry. “Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalised on our roadmap, we use Mixpanel to measure user behaviour and the product’s impact on our business goals.” Andy Nyberg, Product Insight Manager, Travel Republic

“We use Mixpanel to understand our products, so we can raise our standards, and continuously impress and serve the businesses who use our mobile systems.” Frank Stanton, VP of Customer Experience, US Bank

“With Mixpanel, it doesn’t take us a month to spot and solve a problem. Now, we do it right away, saving us time and thousands of dollars a month.” Vural Cifici, VP of Digital Marketing, Starz

Company information and contact details Website link: https://mixpanel.com/ Online form: https://mixpanel.com/contact-us/sales/ Headquarters: One Front Street, Floor 28, San Francisco, CA 94111 Other offices: 18 West 18th Street, 10th Floor, New York, NY 10011 1008 Western Avenue, Suite 400, Seattle, WA 98104 600 Congress Ave, 14th Floor Office #15015, Austin, TX 78701 60 Anson Rd, Office #17-115 and #17-118, Singapore 079914 1-2 Berners Street, Third Floor, London W1T 3LA Torre Glories, Avinguda Diagonal, 211, Floor 24, 08018 Barcelona, Spain Achievements/Awards: Included in 2019 Forbes Cloud 100 2019 TrustRadius Top Rated Web Analytics Tool 2019 Gold Stevie Award for Customer Support Founded: 2009 324

Monetate: Omnichannel Optimisation Intelligence, Testing, and Personalisation

Monetate is an optimisation intelligence and personalisation engine that allows you to improve conversions and sales of your website through A/B & Dynamic Testing, Product Recommendations, Audience Insights, and 1-to-1 Personalisation. Monetate is also a key element in the broader Kibo Personalization Commerce Cloud, enabling personalisation across the entire user journey.

What features does Monetate have? Monetate delivers best-in-class solutions for e-commerce optimisation and personalisation, designed from the ground-up for marketers. 1. Conduct omnichannel tests with ease and confidence: You can create A/B tests, multivariate tests, and dynamic tests, for websites, single-page apps, and other digital channels. You can conduct tests on both the client and server side. The advanced dynamic testing feature allows you to automate experimentation; experiment results are tracked in real-time and traffic is automatically reduced from the losing variants and allocated to the winning variant. This saves you both time and resource—there’s neither a need to wait to reach statistical significance nor to manually monitor the test results. 2. Create audience segments and target the right people with the right messaging: With advanced segmentation and targeting capabilities, Monetate allows you to segment messaging and content to different customers based on behavioural data. By identifying user actions and intentions on your digital property, you can trigger messages and encourage engagement and conversion at the right moment—for example, messages can be sent automatically to first-time users for discount coupons, special offers can be presented to users about to exit the website/app, or product recommendations and urgency messages can be sent via email to users who abandoned their cart.

Source: Monetate 3. Personalise at scale: Use out-of-the-box, in-session and behavioural data, or pull in your own 325 first or third-party datasets to feed into Monetate’s decisioning engine—enabling scalable 1:1 personalisation. You can deliver omnichannel personalisation online, in-store, as well as at call centres. The tool’s AI algorithms constantly learn through every new interaction alongside learning from historical data, allowing you to understand your customers better with time. This can help create strategies to drive relationships and loyalty. 4. Get Advanced Merchandising features: You can deliver recommendations using manually curated or algorithmically driven recommendations across even the most complex product catalogues. Monetate’s product badges help you highlight relevant messages and target visitors dynamically based on what audience segments they belong to. Scale, automate, and test recommendations and badging strategies while staying in control. 5. Create a unified customer profile: The tool helps you gather and evaluate customer data from third-party sources, your own CDP/DMP, and its own database. This helps you create a unified customer profile from across different channels, helps you understand a visitor better, and allows you to give seamless experience to each user on different channels. 6. Get in-depth analytics and audience insights: Real-time analytics and behavioural insights provide users with control over experiences whilst also assisting with ideation, iteration and helping to develop a deeper understanding of your customers. Learn exactly what works and why, so that you can build customer intelligence and discover new audience segments.

Source: Monetate

7. Access data from different platforms: Monetate is an open-access software in which you can pool in data from different databases such as MySQL, Amazon Redshift, or business intelligence platforms. Native integration is possible with popular tools such as Google Analytics and Adobe Analytics. With all this, the tool can give you in-depth data evaluation and reports that can power your business strategies and growth.

Integrations: Monetate’s open architecture allows API calls to be set up with a huge swathe of technologies. In addition, out-of-the-box integrations exist with Google Analytics, Contentsquare, Tealium, Adobe Analytics, Decibel Insight, Clicktale, SessionCam, Segment, mParticle, Contentstack, and Google Ads.

Updates coming in H1 2020 • Audience Discovery: Recognising a long-standing industry challenge, this product release will empower platform users to understand their segments, and how they should be targeting them. The feature will use machine learning to cluster audiences based on customer behaviour and value. These audiences will then be available as targets to be included in experiences. Long-term, the goal is for Audience Discovery to incorporate customer behavioural data from other data sources to 326 improve the audience creation process (including lifetime customer value) and automatically deliver relevant experiences to each audience in a programmatic manner. • Advanced Recommendations: Building on Monetate’s existing Intelligent Recommendations function, the platform will soon include open-time product recommendations for email, slotting capabilities, and an expanded library of algorithms and recommendation strategies. • Personalised Search: Users of the platform will soon have the tools to leverage Monetate’s existing easy-to-use interface, and powerful decisioning engine to deliver hyper relevant Personalised Site Search and Predictive Visual Search. Personalised Category Pages will be released alongside Personalised Search, allowing in-session behaviour to drive personalised listing page results by dynamically sporting the product grid for each visitor.

What will this platform cost you? Monetate price based on traffic volumes, making the solution a viable option for both modest and leading brands. Contact the company to know more about their pricing plans.

Monetate case studies Clients of this software include Hot Topic, National Geographic, J.Crew, Wrangler, Patagonia, Timberland, Waitrose, and Acuvue. Client: Waitrose Industry: Retail Monetate client for 5 years Goals and Results: • Driving engagement and click-through rate on featured content: Personalised the recipes page by delivering 1:1 Personalisation, which was then moved to the homepage and increased trial experience CTR by 66.8%. Further insights revealed that certain types of recipes are popular on certain days of the week.

Testimonial: “[When trying to decide which contextual factors would be most influential in determining the best recipe to display to each customer] Monetate suggested that Individual Fit Experiences would be the perfect way to test this. Instead of us trying to decide which customer should see which type of recipe, why not let the machine decide?... We still feel like we’ve only just tapped into the benefits that Monetate can bring. We’d like to do a lot more… We want to be able to provide our customers with relevant content and product suggestions in the same way they could ask a partner in store for advice. We can deliver some of that personal feeling with the quality of our content and products, but AI allows us to scale up and automate so that we can give more of our customers that richer experience. And Monetate is the partner that we trust to help us achieve that.” Jane Godfrey, Digital Optimisation Manager, Waitrose

Client: Travelodge Industry: Travel Monetate client since January 2018 Goals and Results: • Reduce the cost of testing and expedite personalisation efforts: From four tests a year previously, Travelodge ran over 30 tests in less than a year. Testimonial: 327 “Monetate was about empowering us to do our own changes, using the resources we have combined with the power of the platform… Within our first four or five experiences with Monetate we saw a huge incremental uplift in revenue of at least 15X ROI. [Server-side testing capability of Monetate] gave us a huge amount of confidence to actually drive bigger, more complex, and deeper experiences; even multi-page experiences that we never would have been able to execute before without flicker or delay on big imagery changes.” James Loar, Head of Product, Digital at Travelodge

Company information and contact details Monetate is now a Kibo company. Website link: https://monetate.com/ Email: [email protected] Online form: https://monetate.com/contact/ Phone: +1 877 666 3828 (US) +44 (0) 800 014 8282 (EMEA) Offices: 27 E. 28th Street, 8th Floor, New York, NY 10016 1001 E. Hector Street, Suite 401, Conshohocken, PA 19428 30 Moorgate, London EC2R 6DN Achievements/Awards: Recognised as ‘Leader’ in Gartner Magic Quadrant for Personalization Engines, July 2019 Named Top Rated eCommerce Personalisation Software for 2019 by Trust Radius Ranked #2 in IR 2020 Leading Vendors to the Top 1000 E-Retailers in Personalisation Founded: 2008 328

Nosto: e-commerce Personalisation and Intelligence

Nosto is an AI-driven personalisation engine for e-commerce businesses that allows you to provide 1-to-1 personalised content and recommendations to your users across various touchpoints and channels.

What features does Nosto have? 1. Empower your personalisation with omnichannel capabilities: You can customise your product recommendations and content for users across different channels, including web, mobile apps, email, and in-store. 2. Recommend the right products to customers: The Ecommerce Intelligence Engine visitor profiles by evaluating the unique browsing and buying behaviours of your users, allowing you to customise experiences for them. The engine recommends products that are trending and the most relevant to each user in real time, making the experience easy and engaging to your visitors, encouraging them to visit again and purchase more. The features of Onsite Product Recommendations include dynamic bundles (related products in the “shop the look” format), best-sellers and trending products, personalised landing pages, search recommendations, up-selling, and cross-selling (related products based on browsing and purchase history of the user as well as others in the same or similar segments), and user-generated content (social proofing such as ratings and reviews). 3. Recommend the right content to customers: Nosto’s Onsite Content Personalization capability allows you to personalise what content each customer sees. The features of this capability are: personalisation of key landing pages, customisation of shopping experiences for each user using insights from AI, personalisation of any element on any page or store, analysis of results, and a visual interface that doesn’t need any of your team members to have technical knowledge. 4. Create audience segments and target them effectively: With Segmentation & Insights, user groups are constantly updated through tracking of real-time and on-site behavioural data, ensuring that your personalisation efforts don’t stagnate. The key features are deep insights about your customers, capability to import existing visitor segments and data, the ability to create your own segments in the tool, constant updates to segmentation, and maximising the ROI impact of your marketing spends. 5. Test webpage variations and enjoy continuous optimisation: Nosto’s A/B Testing & Optimization has the following features: campaign testing wherein you can experiment with different variants of the same page element, experience testing where various elements on the same page or across pages can be tested, automatic traffic diversion to winning variants of tests to give continuous optimisation, and Merchandising Insights to understand how your tests and personalisation efforts are affecting your sales. 6. Use personalised pop-ups to reduce visitor friction: With Onsite Pop-ups, you can show customers special offers and one-time discounts to prevent them from dropping off the funnel 329 without completing a transaction. The salient benefits of this feature include the ability to deploy pop-ups based on user segments, AI predictions, behaviour-based rules, on-site triggers, bringing own instances of cart abandonment, increasing email subscriptions, and retaining hesitant customers. 7. Use personalised emails to uplift sales: You can use the AI’s recommendation capabilities not only on webpages but also on emails. You can use off-site email marketing strategies to deliver messages about order confirmation and dispatches, cart abandonment, product recommendations, follow-ups, and re-engagement with long-lost customers. 8. Personalise your visitors’ experience in physical stores as well: Your personalisation efforts need not be restricted to the digital store: with In-Store Personalization, you can create real-time profiles of your customers across different touchpoints and channels and link all channels with the profile. This means that even offline purchases will be considered when online recommendations, up-selling, or cross-selling is done, and staff at the physical stores can also see what the customer is interested in, and therefore make the right recommendations. It’ll also create relevant purchase experiences by preventing irrelevant or outdated recommendations. Basically, you can create both online support for in-store experiences and in-store support for online experiences. 9. Personalise your applications as well: Whether you have a native mobile app, a single-page app, or a progressive web app, you can add them to your personalisation activities. The feature allows you to serve the best experiences even on the smaller screens, get access to real-time unified customer profiles, in-app segmentation, and integration with Nosto’s Admin Panel to avoid the need to launch campaigns directly instead of having to update the app each time.

Integrations: Google Analytics, Facebook, Instagram, Mailchimp, Oracle Bronto, Salesforce, Magento, Shopify, PrestaShop, Shopware, BigCommerce, Trustpilot, Foursixty, Klaviyo, Liana Technologies, Klevu, AfterShip, Sitoo, Voyado, Retain.me, Pixel, and others.

What will this platform cost you? Nosto has 5 types of plans: Incubator Plan for growing businesses earning less than €1 million in annual online sales, Growth Plan, Plus Plan, Premium Plan, and Enterprise Plan. The Growth plan starts at €1,000 per month and increases as the volume of visitors and revenue rises. The cost of the Nosto Incubator plans is given below in the first table and the plan details for small to large businesses in the second table.

Nosto Plans

Features Growth Plus Premium Enterprise On-site product recommendations % % % % Segmentation and insights X % % % On-site content personalisation X X % % A/B testing and optimisation Campaign testing Campaign Testing, Experience testing, Continuous Optimisation, and Merchandising Insights Real-time product catalogue management % % % % On-site pop-ups % % % % Personalised emails % % % % Third-party integrations % % % % Features Growth Plus Premium Enterprise 330 Mobile app personalisation % % % % Advanced testing Add-on Dynamic bundles (Shop the Look style) Add-on Design and front-end development service Add-on In-store personalisation Add-on Knowledge hub/community % % % % Assisted technical onboarding Add-on Content Campaign Launch Support Add-on Onsite Tailored Training Workshop Add-on Designated enterprise CSM X % % % Priority support X X % %

Nosto Incubator Plans

Cost per month Other costs On-site product recommendations €99 Access fee of the first €20k in monthly online sales included, then 0.5% of gross revenue On-site pop-ups €99 NA Facebook and Instagram ads €99 NA Personalised emails €99 NA Community and Chat Support €99 NA

What Nosto users say Nosto’s clients include Knomo, Campus Protein, Nice Hair, Columbia, Jansport, Jack Daniel’s, Gymshark, Merrell, Volcom, and Everlast. “Nosto continuously provide an unrivalled level of account management which has allowed our business to flourish into a successful partnership. We are confident in their ability to keep us updated on the latest technologies available, taking our e-commerce business to the next level.” Grace Forsythe, e-commerce Manager, EQVVS

“Nosto has been able to help us allocate our resources smarter and allow us to focus on running our business more efficiently. The fact that our site is always automatically updated and individually targeting each visitor allows us to utilise the full potential of our online store.” Jack Stevens, e-commerce Manager, OKA

The integration was seamless and we were able to start using features such as recommendations straight away. The on-site content personalisation has been a game changer as we’re now able to present dynamic content to different segments based on their browsing behaviour or product affinity. It’s early days but we’ve already seen a significant increase in engagement and conversion. Alice, our CSM has been an amazing support and has a great strategic approach for getting features live in a timely but achievable manner. I like that Nosto are constantly investing in R&D and are welcome to feedback and suggestions to improve existing features. Dora C, e-commerce & Digital Marketing Manager (Review from G2.com) Company information and contact details 331 ● Website link: https://www.nosto.com/ ●Online form: https://www.nosto.com/contact/ ● Phone: +1 646 751 8514, +1 917 292 0652 (New York) +1 323 457 4534 (Los Angeles) +49 305 679 4914 (Berlin) +358 207 354 880 (Helsinki) +46 838 2505 (Stockholm) +33 184 887 385 (Paris) +44 203 510 4049 (London) ● Offices: 36 East 12th Street, 6th Floor, New York, NY 10003 520 Broadway, Floor 2, Santa Monica CA 90401 Schützenstrasse 6, 10117 Berlin, Germany Bulevardi 21, 00180 Helsinki, Finland 7A Business Center, Norrtullsgatan 6, 113 29 Stockholm 64-66 Rue des Archives, 75003 Paris 51 Eastcheap, London EC3M 1JP ●Achievements/Awards: ‘Best use of AI’ and ‘Best use of Personalisation’ awards to Nosto and Knomo at the 2019 eCommerce Awards for Excellence Recognised as ‘Thought Leader’ at the 2018 Magento Imagine conference ● Founded: 2011 ● Founders: Juha Valvanne, Antti Pöyhönen, and Jani Luostarinen 332

NotifyVisitors: User Research, Testing, Personalisation, and Marketing Automation

NotifyVisitors has products for customer engagement, conversion rate optimisation, and analytics. It allows you to do user research, website testing, segmentation, personalisation, as well as data analytics and management.

What features does NotifyVisitors have? 1. Conduct experience tests: You can create A/B, multivariate, and split URL tests with an easy-to-use graphic editor. More sophisticated changes can be done using JavaScript or CSS through code editor. These tests can be run on desktop, mobile, and tablet devices with equal dexterity. With the option to undo your changes unlimited number of times, you have the flexibility to change ideas as you go. You can schedule tests to be conducted at a later date by defining the start and end dates of your experiments. Live previews of variations allow you to see how the designs would look and function before they are rolled out. You will find all performance reports related to the tests on the account dashboard, where you can see how your designs are performing against the assigned KPIs, and what the conversion rate of each design is. You will also get alerts when a variant attains statistical significance. 2. Conduct user research: You can conduct user research across different channels using heatmaps of clicks, scrolls, mouse hovers, session recordings and replays, and form analytics. Heatmap tools are also built into the A/B testing software. These will give you insights towards what your users want, how user-friendly your website is, where they hesitate to perform an action, and at what point the users are getting frustrated and leaving the site. Read together with A/B test and personalisation campaign results, these will help you formulate or modify your brand strategies accordingly. The same code can be used across multiple sites and domains you own, and multiple users from the company can access the account dashboard. 3. Personalise customer journeys across channels: With granular segmentation and targeting options, you can create your personalisation campaigns, test them and watch reactions from real users, refine them as required, and get insightful reports about the campaigns and tests. Unified user profile view allows you to see all the available data about individual users on one dashboard. You can target users using personal demographic profile, geographical data, user events and behaviours, the technology (device/browser/IP) that your visitors arrive on your site from, or other custom rules. 333

Source: NotifyVisitors.com

4. Engage customers with various proven tools: NotifyVisitors offers you a comprehensive list of tools and strategies that you can use to engage your visitors. A/B tests and personalisation can be done on each of these tools. They can be deployed and personalised based on on-site behaviour and rule- and segment-based triggers that can be customised as per your business needs. The tools are: a. Web and mobile push notifications b. In-app notifications c. Pop-up notifications d. Progressive web apps e. Customisable AI-powered chatbots f. Online and in-app surveys and feedback forms g. AMPs (Accelerated Mobile Pages) h. Net Promoter Score (customer feedback for brand promotion). All these are easy to integrate with your website and apps, support various devices, and can be scheduled instead of having to manually configure it a few hours before the campaigns are to be launched. All these tools can be created from templates, edited, and customised using simple visual editors and the intuitive Journey Builder. Analytical performance reports and actionable insights can be derived from the software for each of these tools. 5. Automate your marketing efforts and manage user data: With email marketing, SMS marketing, and marketing automation capabilities, NotifyVisitors allows you to connect with your customers off- site and continue engaging them with tailored experiences and personalised messages. The CRM part of the software allows you to maintain your user data in one place securely. You can automate your off-site marketing by configuring actions with behaviour- and attribute-based triggers. 6. Get comprehensive reports: Everything you do with NotifyVisitors is monitored and assessed on a robust analytics platform. Any report you need about granular details of the performance of your tests and campaigns can be obtained from the dashboard. Using Journey Builder, you can build sophisticated workflows with ease and design personalised user journeys. Funnel Analytics allows 334 you to monitor customer journeys and watch where they enter your site from and where they drop off. Cohort Analytics tracks user behaviour and engagement with mobile apps. 7. Integrate into your tech stack easily: The NotifyVisitors platform can be added with your website with a single JavaScript code addition to the footer.

Integrations: Google Tag Manager, WordPress, Mailchimp, Magento, Shopify, WooCommerce, BigCommerce, PrestaShop, Drupal, 3dcart, Joomla, Campaign Monitor, Blogger, Tumblr, InfusionSoft, and GetResponse, among others.

What will this platform cost you? The software is available for free trial for 15 days without needing credit card details. Each component of the platform has a separate cost—please contact the company for a free demo to know more.

What NotifyVisitors users say This tool has over 6,000 clients. In India this list includes American Express, Vodafone, Coca Cola, Tata Sky, MakeMyTrip, TimesJobs, HDFC Bank, Edelweiss, Emirates NBD, Domino’s, Axis Bank, and Jet Airways. “NotifyVisitors cart abandonment feature helped us win back around 15-20% lost sales. Great support by team.” HealthKart

“NotifyVisitors helped us to show different messages to visitors based on multiple targeting rule like traffic source.” TimesJobs

“NotifyVisitors completely automates the Pop-up Notification based on visitor behaviour. They also provide great support.” ShopClues

Company information and contact details ● Website link: https://www.notifyvisitors.com/ ● Email: [email protected] [email protected] ● Online form: https://www.notifyvisitors.com/site/contactus ● Phone: +1 415 580 6216 (US) +44 203 129 4903 (UK) +61 385 184 806 (Australia) +91 90153 16316 (India) ● Headquarters: 25 Broadway, 5th Floor Suite 5055, New York, USA – 10004 ● Other offices: Mahavir Enclave, Main Dabri, Palam Road, New Delhi, India – 110045 ● Founders: Siddharth Gupta and Aman Gupta 335

Optimizely: Experimentation, Personalisation, and Feature-flagging

Optimizely is an advanced experimentation tool that allows you to not only conduct various kinds of webpage experiments but also to control and test feature rollouts. It has 2 products: Optimizely Web and Optimizely Full Stack.

What features does Optimizely have?

Source: Optimizely.com

1. Test and optimise your features, pages, and strategies: You can create A/B tests, multivariate tests, as well as server-side tests. It supports single-page apps and dynamic websites with equal ease. The tests can be created with an easy-to-use WYSIWYG editor. At the same time, you can make use of strong APIs, custom codes, and extensions for more sophisticated changes. Some features unique to Optimizely are: a. With Exclusion Groups, you can even run multiple experiments on the same page. b. Optimizely Performance Edge with its advanced Experiment Delivery Network allows you to run multiple tests quickly. c. Optimizely Full Stack allows you to conduct tests on multiple channels such as websites, mobile apps, and messaging software. d. You can use whitelisting to conduct quality checks on experiments by forcing specific users into variations. e. You can also manage experiments across development, staging, and production environments. 2. Create personalised user journeys: You can create advanced segments for users based on their 336 location, browser or device, referrals, campaigns, etc. Tests can be deployed to visitors based on their traffic source, location, cookies, and several other attributes. Understanding your audiences and segments and using the available data will allow you to personalise user experiences and journeys and target the right audience with the right personalisation. Some features unique to Optimizely are: a. You can also use interest-based targeting instead of basing it on rules; interest-based targeting is also easier to set up and manage. b. Adaptive Audiences tracks and aligns changes in consumer behaviours and interests, to enable you to continue delivering relevant experiences to them. 3. Get complete control over feature releases: With Optimizely Rollouts, you can introduce new features to limited audiences and test their functionality. You can test new features on a small percentage of visitors or beta customers before releasing it on your website or app. This will allow you to find errors, track performance, and see how your users receive the new features. If you find a feature not doing well, you can withdraw it or update it in real-time without redeploying code. Features of any channel—website, mobile app, conversational interface, backend logic—can be managed with Rollouts. Having all your features in a single dashboard also makes them easy to manage and modify. It also integrates with Jira for better visibility and collaboration. 4. Gather data extensively and assess them: The Optimizely dashboard tracks all KPIs and conversion metrics and collects and analyses all event and user data. This allows you to understand your users, how they interact with your website, and discover new conversion opportunities. The Stats Engine uses sequential testing to remove waiting periods from testing environments—the statistical significance of your experiments increases with more time and data, which means you don’t have to wait a conventionally long time to find winners. It also corrects for multiple goals and variations with false discovery rate control.

Source: Optimizely.com

5. Enjoy technical freedom: The SDKs are open source, which allows faster integration, easy maintenance, low latency, and a simple interface. Optimizely supports a variety of most web, mobile, and server-side languages, such as Python, Java, JavaScript, Ruby, Node, PHP, Visual Basic, Swift, or Android. Configuration—error logs, error handling, activity tracking, integrations, dispatching, etc.—can be customised as per your needs. The architecture is scalable, and analytics is done in real time. It can be integrated with Jira, and is secure and compliant with cyber and cloud guidelines. Integrations: 337 AWS, Microsoft, Adobe Analytics, Google Analytics, WordPress, Oracle Bluekai, Segment, Tealium, Atlassian, Slack, Hotjar, Kissmetrics, Contentsquare, Mixpanel, Clicktale, Inspectlet, Amplitude, Contentful, Fullstory, Appsee, CallTrackingMetrics, Episerver, Justuno, Qualaroo, SessionCam, and others.

What will this platform cost you? While Optimizely does not disclose its pricing structure, it has 3 plans (Essentials, Business, and Enterprise) for each of its products. The plans for Optimizely Web are given in the first table below, and the plans for Optimizely Full Stack are in the second table:

Optimizely Web Plans

Features Essentials Business Enterprise A/B testing % % % One-line implementation % % % Visual editor % % % Preview mode % % % Cross-browser testing % % % Project JavaScript % % % Multi-page experimentation (Funnel tests) % % % Experiment change history % % % Conditional activation % % % Traffic allocation % % % Mutually exclusive experiments X % % Multivariate testing X % % Experiment scheduler X % % Extensions X % % Custom snippets X X % Personalisation campaigns X X % Adaptive recommendations X X % Number of projects Unlimited Unlimited Unlimited Number of experiments Unlimited Unlimited Unlimited Results Analytics and Heatmap integrations % % % Experiment results page % % % Stats engine % % % Metrics % % % CSV export % % % Offline events % % % Custom Segmentation % % % Cross-project events X X % Campaign results page X X % Default segmentation by Browser and Device types % % % Default segmentation by Source, Campaign, and Referrer types X % % Targeting Audience builder % % % Features Essentials Business Enterprise 338 Available Audience Builder conditions: Referrer URL, % % % Query parameter, Custom JavaScript, Cookies, IP address, Traffic source, Device, Browser, Language, Ad campaign, New vs Returning Visitors, Custom attributes Available Audience Builder conditions: Geotargeting, X % % Time of Day Available Audience Builder conditions: Third-party data X X % audience, Uploaded audiences, Dynamic customer profiles, Behavioural targeting Adaptive audiences X X % Programme management Number of teams X 1 Unlimited Idea backlog and Idea scoring X % % Experiment documentation X % Customisable Commenting X % % Results repository X X % Workflow and approvals X X % Programme reporting: Testing velocity X % % Programme reporting: Win rate X % % Programme reporting: Operational reports X X % Programme reporting: Automated programme analysis X X % Programme reporting: Report filtering X X % Security and administrative control Multi-account login % % % Individual 2-step verification % % % Single sign-on % % % User-Based roles and permissions % % % Account-level 2-step verification X % % PCI compliant snippet X X % Collaborator roles Unlimited Unlimited Unlimited Performance and API Performance Edge Add-on CDN Load Balancing % % % Custom TTL for datafile and snippet X X % REST API X % % Event data export X % % Support Community, Knowledge base, Academy, Online tickets, Customer Success Management

Optimizely Full Stack Plans

Features Essentials Business Enterprise Environments % % % Whitelisting % % % Logging % % % Webhooks % % % User profiles % % % Features Essentials Business Enterprise 339 Feature management Feature Rollouts % % % Feature Flags % % % Feature variables X % % Experiences A/B testing % % % Conditional activation % % % Traffic allocation % % % Mutually exclusive experiments X % % Number of projects 1 Unlimited Unlimited Number of experiments Unlimited Unlimited Unlimited SDKs Optimizely Server-Side SDKs % % % Optimizely Mobile SDKs % % % Optimizely OTT SDKs % % % Results Experiments results page % % % Statistics engine % % % Metrics % % % CSV export % % % Offline events % % % Custom Segmentation % % % Targeting Audience builder % % % Available Audience Builder conditions: Custom attributes % % % Programme management Programme management: Number of teams X 1 Unlimited Programme management: Idea backlog and Idea scoring X % % Programme management: Experiment documentation X % Customisable Programme management: Commenting X % % Programme management: Results repository X X % Programme management: Workflow and Approvals X X % Programme reporting: Testing velocity X % % Programme reporting: Win rate X % % Programme reporting: Operational reports X X % Programme reporting: Automated programme analysis X X % Programme reporting: Report filtering X X % Security and administrative control Multi-account login % % % Individual 2-step verification % % % Single sign-on % % % User-Based roles and permissions % % % Account-level 2-step verification X % % Unlimited Unlimited Unlimited Features Essentials Business Enterprise 340 Performance and API CDN Load Balancing % % % REST API X % % Event data export X % % Support Community, Knowledge base, Academy, Online tickets, Customer Success Management

Optimizely case studies The clients of this software include Microsoft, Alaska, ebay, GAP, IBM, FOX, Basics, Freshdirect, Brooks, HP, Zendesk, and Atlassian. Client: HP Industry: Technology Goals and Results: • Give every employee the chance to experiment and gather data around their ideas: 490 campaigns deployed and an incremental US$21 million in revenue achieved • Increase in enrolment: Different enrolment offers tested for HP’s Instant Ink subscription and 37% uplift gained in enrolment through the winning variant • Increase in success metrics: Printer category pages redesigned and tested against the original page. New page showed 20% rise in success metrics and an incremental revenue of US$260,000 per quarter

Testimonial: “With these instant, early results, we’re planning to scale the use of Optimizely company-wide.” Neville Davey, Digital Experimentation Worldwide Program Lead, HP

Client: National Savings a& Insurance Industry: Finance Goals and Results: Simplify and optimise online customer experience, encourage customers to choose self-service on digital channels, and reduce costs linked to paper-based processes: Worked with ATOS and Optimizely to make changes to UX and UI and test the experiences among its users. • Navigation menu improvements led to 715% increase in click-through rate to the Premium Bonds prize checker • 68% increase in customers clicking to top up their Premium Bonds account • 39% more customers chose digital journeys from the downloads and forms page • ‘Help articles’ led to 45% increase of site ‘helpfulness’ and choice of digital self-service options • Layout, design, and position changes led to over 70% increase in click-through rates to the app stores

Testimonial: “By evolving our company culture and using experimentation, we’ve increased customer satisfaction, lowered costs-to-serve and shifted users from paper to digital. In just a few months our WebOps team has delivered outstanding improvements in website usability and discoverability. These improvements are coming to market eight times faster, delivered in two weeks, down from 16 weeks, and results in savings of over £750,000 a year.” Ben Murphy, Director of Digital & Innovation, ATOS Company information and contact details 341 Website link: https://www.optimizely.com/ ● Phone: 1 800 252 9480 (US) +44 (0)203 6956190 (UK) +61 (02) 8379 0542 (Australia) +49 (0)221 828 297 24 (Germany) +34 (0)911 982 964 (Spain) +31 (0)20 26 100 60 (The Netherlands) ● Headquarters: 631 Howard Street, Suite 100, San Francisco, CA 94105 ● Other offices: 119 Fifth Avenue - 7th Floor, New York, NY 10003 3300 N Interstate Hwy 35, 7th Floor, Austin, TX 78705 1st Floor, 10 Bloomsbury Way, London WC1A 2SL Nes 76, 1012 KE Amsterdam Christophstrasse 15-17, 50670 Cologne Salvatorplatz 3, 80333 Munich 333 George St., Level 13, Sydney, NSW 2000 The company hosts the Outperform Awards and Optie Awards. Founders: Dan Siroker and Pete Koomen 342

Personyze: Recommendation and Personalisation Engine

Personyze allows you to tailor experiences for customers across websites, apps, and emails. It has a recommendation and segmentation engine plus a host of widgets that you can use to connect with your visitors at various touchpoints.

What features does Personyze have? 1. Get a 360° view of your customers for targeted messaging: The software collates and analyses customer data from existing CRM/DMP, historical data from third-party tools, uploaded/imported information from your local database, and real-time on-site behaviour. The data can be linked/ imported using Personyze’s site content crawler, spreadsheet URL, API, or SFTP. It then segments the customers into groups with similar attributes. With over 70 user attributes—including social data, dynamic session data, and custom KPIs—targeting becomes granular and more relevant to each user. 2. Use machine learning to create a highly personal user experience: With machine learning, you can leave most of the advanced personalisation activities to the software. You can define the rules and let algorithms do their thing. Algorithms are available for various marketing channels and touchpoints of a visitor’s journey; such as for product recommendations, for items on sale, for emails, and for anonymous users. It also allows you to create algorithms that work the best for you. 3. Advanced product and content recommendation engine: Combining machine learning with real-time visitor data analytics, Personyze can dish out different types of recommendations. These include personalised recommendations for each visitor, popular products and content, frequently bought together from the same category or by visitors with similar attributes, up-selling and cross- selling recommendations, and new products/content, among others. 4. Implement personalisation across multiple platforms: Targeting and customisation can be done not just on your website but also on emails and mobile/tablet apps. The software allows you to add recommendation and wish-list widgets at various visitor touchpoints, and code snippets to embed recommendations in emails or apps. 5. Automate your on-site campaigns: With customised designs and text of widgets and targeted messaging based on rules defined by you, you can create and automate your marketing campaigns. The widgets available include: dynamic HTML, content recommendations, product recommendations, countdown timers, sliders, redirect to another URL, lead management form, run JavaScript code, ask to connect or publish to Facebook, dynamic map marker, dynamic email content, and ratings and reviews, among others. Show widgets to visitors based on their on-site journey and follow it up with email drip campaigns. You will also get real-time notifications that will allow you to cash in on leads and sales opportunities as and when they present themselves. 6. Create customised landing pages: Using a graphic page editor, you can make your landing pages more attractive and conversion-optimised. Embed forms and banners and pop-ups—over 20 customisable widgets are available—and tailor page elements and widgets for different visitor 343 segments and define rules on what pages to show to what kinds of users at what time in their journey. 7. Create tailored email marketing campaigns: Use AI-generated product/content recommendations and insert personalisation tags to address the users directly. Link emails to landing pages and let users who arrive at your site through email campaigns see a customised page instead of the common pages. You can make lead forms to collect email ids from site visitors or even retrieve emails from wherever a user enters it on your website/app. You can also upload ids from your database or use APIs to integrate them. 8. A/B test your marketing and personalisation campaigns: Conduct A/B tests on landing page variations, pop-ups, banners, forms, emails, and personalisation algorithms. Deploy tests on targeted segments and optional control groups to reduce the testing time and get actionable reports. Choose from a variety of KPIs to check the test results against and let the software cease tests automatically when the specified statistical significance is achieved. The results and performance data can be seen from a common dashboard, and changes can be made to your strategies before it’s too late.

What will this platform cost you? The tool has 5 separate plans: Free, Starter, Lite, Power, and Enterprise. You can get a free trial of the platform for 7 days. The details about what each package contains and what they cost are in the table below:

Personyze Pricing Plans

Features Free Starter Lite Power Enterprise Cost per month, monthly US$0 US$149 US$250 US$450 US$1,450 Cost per month, yearly US$0 US$134 US$225 US$412 US$1,305 Incremental cost NA US$60 for every US$40 for every US$100 for every US$80 for every additional additional additional additional 100,000 views 100,000 views 1 million views 1 million views Pageviews per month 5,000 50,000 100,000 1 million 10 million onwards onwards onwards onwards Active campaigns 3 5 15 25 Unlimited Domains 1 1 2 5 10 Campaigns NIL 1 2 5 10 Recommendation X X X X % widget customisation Support Chat and email 24x7 phone, chat, and email 24x7 phone, chat, email, and dedicated account manager Onboarding NA Basic Basic Extensive Extensive

What Personyze users say Clients of this software include San Miguel Brewery, iForex, PalmBeach fashion jewellery, Europcar, AVAFX, Society for Neuroscience, HolidayRentals.com, Elsevier, Abritel.fr, ElephantStock, Cheapoair, HomeAway, and others. “I love that it has a specific targeting of users. Our customers are having easy experience finding their wants.” Edelito Jr. Cawit, Materials Planner, San Miguel Brewery Inc. “We use Personyze for clients from the financial industry to deliver a personalised experience 344 with content and calls to action which are aligned with visitors’ interest and location. The managed service team was very helpful in the implementation with some of our more complex use cases.” Kate Kotzea, Director of Marketing Technology, Click Rain

“With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!” Trey Ogier, HomeAway.com

Company information and contact details ● Website link: https://www.personyze.com/ ● Email: [email protected] [email protected] ● Founded: 2008 345

Qubit: Experimentation and AI-driven Personalisation for e-commerce

Qubit is a personalisation engine specifically for retail, travel and online gaming brands. The company has 3 products; Qubit Start, Qubit Grow and Qubit Pro representing a product stairway of increasing capability as customers build their personalisation strategy. Qubit Start is the entry-level product where most begin their personalisation ‘journey’ and brings together product recommendations, personalised content and product badging. As the capability to do more advanced personalisation increases, Qubit Grow is used as the next step, bringing in more dataset and functionality to take strategies to the next level. Once personalisation is fully ingrained in an organisation, Qubit Pro comes into play, enabling collaboration across merchandising, marketing, data science, IT, and optimisation teams.

What features does Qubit have? 1. Run and assess A/B tests for effective personalisation: Create variants of your landing pages for experimentation with a visual drag-and-drop editor. Create and test pages for underperforming visitor segments and improve their engagement with your brand. The testing tool by Qubit has command line interface, server-side capabilities, and native integration with node package manager. It uses a Bayesian statistics tool to measure the impact of the experiments and eliminate the possibility of false positives.

Source: Qubit 2. Add personalisation modules that work: Add personalised features such as social proof, product 346 recommendation, surveys, and cart abandonment recovery. Use surveys and forms to seek feedback from users for more in-depth understanding of user issues or wants on your website. With the powerful and high-performing machine learning algorithms, each datapoint collected is put to use in your personalisation efforts. Get special Peak Season Personalisation solution that can handle the traffic and transactions of peak shopping seasons such as Black Friday very well. Evaluate visitor behaviour and usage data on the site as well as app and deliver relevant messages, such as welcome for a new visitor, first-order coupon, recommendations for repeat customers based on past purchase history, etc. You can access the Qubit data and personalisation with a simple API token. 3. Segment your customers right for best results: Create user segments with advanced filters and conditions to ensure that the right kind of messaging reaches the right kind of audience. These segments auto-update in case the customer behaviour or data changes in any way. Use Visitor Pulse surveys to let customers tell you more accurately what segment they are best suited in. 4. Personalise across channels for a unified customer journey: Qubit is an open platform with which you can deliver personalised messaging, recommendations, offers, or content for different channels—web, mobile, emails in-store, ad servers, or call centres—on which users interact with your brand. 5. Get in-depth insights and put your data to use: Get in-depth user data—both quantitative and qualitative—through Qubit’s robust scripts and SDKs and use the insights gained from them to optimise personalisation activities. You can also link third-party marketing tools or import historical data available with you. Compare the results of your personalisation efforts against key metrics such as revenue per visitor (RPV) and revenue per converter, and against success indicators such as email subscription, basket addition, content view, etc.

Source: Qubit

6. Enjoy smooth running on the technical side: With low latency and real-time data-gathering, the tool will give you results as quickly as you need it. It is an open platform, and therefore your data can be streamed directly into it from your servers. The software is built to handle large-scale data and simultaneous personalisation and testing activities. Real-time processing and actioning are enhanced with simple structured data for events and in-depth validation according to pioneering industry schemas. Integrations: 347 Google Cloud Platform, Salesforce Commerce Cloud, SAP, Shopify Plus, Magento, Contentsquare, Looker, MuleSoft, Algolia, Salesforce Marketing Cloud, Tableau, Qlik, and Google Analytics 360 among others.

What will this platform cost you? The table below shows you what features each package offered by Qubit contains. To know the cost of these packages, contact Qubit directly.

Qubit Plans

Features Start Grow Pro Personalised content % % % Product recommendations % 1:1 1:1 Product badging % Affinity-driven Affinity-driven Decision engine % % % Import recommendations X % % Custom affinity models X X % A/B testing % % % Web placements % % % Audiences % % % Targeting X % % Smart reporting % % % Customer and behavioural data query X X % Data science workbench X X % Customer data management % % % CDP integration X % % Marketing cloud integrations X X % Optimisation for technical teams X X % Developer toolkit X X % Direct access to personalisation APIs X X % Secure lookup APIs X X %

Qubit case studies Client: River Island Industry: Fashion, e-commerce Product used: Qubit Pro Goals and results: • Urgency messaging for the PDP: 6.2% increase in revenue per visitor (RPV) • Trending badging on the PDP: 1.5% increase in RPV • Informing cart-abandoning visitors about the risk of missing out: 5.6% increase in RPV, 7.3% increase in conversion rate, and 9.8% rise in click-through rate • Location-based popular carousel: 1.1% increase in RPV Testimonial: 348 “Personalisation is all about curating experiences around the individual. As a retailer, it’s not just about shipping products, it’s about building relevant relationships with each person no matter the channel. Qubit is a key technology for us to understand, segment and personalise the visitor journey to millions of customers.” Tim MacIvor, Head of Customer Experience, River Island

“The entire River Island team understands the power of personalisation and how that can impact revenue growth. Qubit’s role in that is essential, it’s the platform we use to ensure relevancy at every customer touchpoint. Be it the marketing, digital, IT, app, CRM or merchandising team, everyone is part of delivering personalised experiences.” Louise Griffiths, Digital Optimization Manager, River Island

Client: Jacadi Industry: Fashion, e-commerce Products used: Qubit Start Goals and results: • Product recommendations on the PDP: 3.6% uplift in conversion rate, 1.8% uplift in RPV • Social proof to boost average order values: 3.6% uplift in conversion rate, 7% uplift in RPV • Low stock pointer to avoid disappointed customers: 4.5% uplift in conversion rate, 6.6% uplift in RPV

Testimonial: Jacadi sought a partner that was well established in the retail and fashion business. In a short space of time, Qubit has proven its ability. We’re already demonstrating to the rest of the business the impact personalisation can have on the bottom line. With a 5x return on investment already, we’re excited to push the boundaries of the technology even further. Delphine Audibert, Digital Director

Company information and contact details Website link: https://www.qubit.com/ Email: [email protected]; [email protected] Online form: https://www.qubit.com/contact/ Phone: +44 (0)203 551 3990 (London, Sales & Enquiries); +44 (0) 203 328 0799 (London customer support) +33 (0)1 73 06 20 42 (Paris, Sales & Enquiries) Headquarters: 35 King Street, London, WC2E 8JG, UK Offices: 17 W. 20th Street, Fl 4 New York, NY 10011 77 Geary Street, Fl 5 San Francisco, CA 94108 17-21 Rue Saint-Fiacre 75002, Paris Achievements/Awards: ‘Best E-commerce Experience’ at Glossy Awards Europe 2019, alongside Clinique Recognised as a ‘Visionary’ in the Gartner 2019 Magic Quadrant for Personalization Engines 349

SALESmanago: Comprehensive Marketing Automation

SALESmanago is an AI-based all-in-one marketing automation software that also allows you to optimise your website and organic as well as paid marketing efforts, personalise your brand for your visitors and engage with them consistently, and manage customer data and relationship.

What features does SALESmanago have? 1. Reach your customer on any channel: This software allows you omnichannel marketing capabilities to help you understand and reach your audiences on multiple channels. The marketing channels on which you can personalise and optimise are: a. Emails b. Live Chat and Chatbot c. Website d. Social media e. Mobile apps f. Advertising networks and RTB 2. Organise and process customer data in real time: The Customer Data Platform helps you manage the contact database, build unified customer profiles, understand your visitors’ interests and preferences, and how they interact with your brand. You can also manage consents and GDPR compliance norms and sync data with your existing DMPs. The SALESmanago Contact Card is a key CRM tool. It shows you all information available about individual users through deep behavioural profiling—behavioural and transactional data, product preferences, the marketing and sales campaigns they’ve interacted with, communication overview, what segments the users are in, and any other data manually updated by sales or customer support teams. It also has a contact score, which indicates the health or engagement level of each visitor. 3. Build and manage audience segments through CRM: You can separate your visitors into segments and follow their actions and interactions closely. You can define actions and campaigns dedicated only to the selected contacts’ segments, and use scoring to identify and target top leads and their interests. The platform will alert you when top customers perform an activity. You can use this to optimise and manage your sales process and nurture leads. Dynamic segments help you to automatically update your target groups, manage multidimensional data without external BI systems and analysts, and quickly determine the size of the target group for mass or automatic campaigns. It also shows you in-depth analytics about changes in the size of selected segments. You can also use the RFM (Recency, Frequency, Monetary) automation to automatically segment users, increase customer retention and lifecycle value, optimise base activation costs, and increase profits. 4. Personalise your brand properties for visitors: You can personalise website graphics and message based on what segment they belong to, show the most relevant campaign elements— 350 live chat, pop-ups, forms—to users at the right time, and even dynamically change discounts and product pricing according to customer value. You can make highly personalised one-to-one product recommendations. This personalisation can also be automated through rules and machine learning. You can also personalise ads across channels using AI and targeting rules.

Source: Salesmanago.com

5. A/B test everything: You can conduct experiments on all marketing assets and campaigns— website/landing pages, email, SMS, banners, pop-ups, forms, push notifications, recommendations, automation rules, and workflows. Just decide what you would like to test, who the test should be shown to, how long the test should run, and get in-depth reports when the test is concluded. 6. Get detailed analytics of every aspect of your digital marketing: The software tracks and analyses all marketing campaigns you run through it—including your experiments, personalisation activities, forms, emails, etc.—giving you a comprehensive as well as granular view of how each part of your marketing ecosystem is performing.

Integrations: Google Analytics, Google Tag Manager, Facebook, Facebook Custom Audiences, Facebook Bots for Messenger, Facebook Advertising, YouTube, Twitter, SugarCRM, Zapier, Magento, PrestaShop, Shopify, WooCommerce, Zoho CRM, Shoper, Shopware, Opencart, Omniconvert, Bitrix24, LiveSpace, TextMarketer, Modica, and others.

What will this platform cost you? SALESmanago has 3 plans: Free, Professional, and Enterprise. For the cost of the Professional and Enterprise packages, please contact the company. Other information about packages is given below:

SALESmanago Plans

Features Free Professional Enterprise AI Marketing Cloud CRM % % % Live chat % % % Web push notifications % % % Lead generation % % % Email marketing % % % CRM User accounts NA Unlimited Unlimited Features Free Professional Enterprise AI 351 Marketing Cloud Website visitor identification and tracking NA % % Website contacts behavioural monitoring NA % % 360° contact profiles with personal, transactions, NA % % and behavioural data Behavioural & transactional contact segmentation NA % % Mobile app contact behavioural monitoring NA X % Custom behaviour tracking & triggers NA X % Email marketing Advanced drag & drop email designer NA % % Send email & newsletter NA % % A/B email testing NA % % Birthday emails NA % % Lead nurturing for e-commerce NA % % Google analytics e-commerce dashboard NA % % Dynamic emails and recommendations NA % % Content personalisation NA % % AI email personalisation NA X % Unlimited emails per month NA % % Dedicated IP email address NA X % Mobile marketing Dynamic 1-to-1 SMS NA % % Birthdays SMS NA % % Easy integration with SMS provider NA % % Product recommendations in text and push notifications NA X % Mobile marketing automation NA X % Lead generation Contact forms & landing pages creator NA % % Contact forms & landing page A/B/x testing NA % % Real-time website traffic monitoring NA % % Progressive profiling NA X % Website personalisation Personalised website banners NA % % Recommendation frames NA % % Intelligent product recommendations NA % % Dynamic content A/B/x testing NA % % AI website personalisation NA X % Custom dynamic content NA X % Live chat Live chat with customer intelligence NA % % Contact preferences identification NA % % Contact data acquisition with progressive profiling forms NA % % AI product recommendations NA X % B2C sales bot with recommendations NA X % Features Free Professional Enterprise AI 352 Marketing Cloud Web push notifications Web push & rich web push notifications NA % % Dynamic recommendations NA % % Communication with anonymous contacts NA % % 1-to-1 contact communication NA % % Social media Social media management NA % % Social media posting NA % % Facebook ads & custom audiences integration NA % % Dynamic ads remarketing NA X % Marketing Automation Automation rules & omnichannel workflows NA % % Omnichannel recommendation engine NA % % Dynamic contact segmentation NA % % Custom e-commerce product returns campaigns NA X % RFM analytics and automation NA X % Dynamic discounting automation NA X % Custom automation triggers NA X % Report and analytics General database analytics NA % % Email marketing analytics NA % % Sales dashboards NA % % Ecommerce transactional analytics NA % % Cross channel revenue attribution NA % % Product analytics NA % % Google analytics ecommerce dashboard NA % % Dynamic content analytics NA % % Custom sales report NA X % Custom conversation reports NA X % Integrations and plugins CRM & e-commerce platforms integration plug-ins NA % % Full API access NA % % Product data feeds NA % % Google Analytics integration NA % % iBeacons integration for offline tracking NA X % Custom integrations NA X % Custom API methods NA X % Support Phone support NA % % Live chat support NA % % Email support NA % % Dedicated support and consulting service NA X % Custom IT development and integrations NA X % What SALESmanago users say 353 This software has clients such as Vodafone, Orange, Amrest, Yves Rocher, Timberland, T-Mobile, Toys R US, and Aviva. “SALESmanago account management is extremely efficient and well organised. Our project manager is fast in reply and efficient is solution finding and advice recommendation. Being new to the technology, we have worked very close to support and received guidance and solutions to our questions and issues. We are also on top of the new developments of SALESmanago thanks to our project manager’s openness to always present us novelties and support in deciding which works for us and in what moment. Happy customers with both our account and the solution.” Adelina Toma, Online Manager CE, Cosmetics Oriflame Romania SRL, Romania

“We are really satisfied with the SALESmanago system. SALESmanago provides a wide range of features which help us achieve our marketing and sales goals. Moreover, the system is constantly improved and it is undoubtedly the best tool of this kind in Europe. We can check out the activity on our website at any time and adjust our action to customers’ behaviour. Despite the big amount of advanced features, operating the system is easy and intuitive. In case of any questions, consultants are always there to offer a professional help and support. Taking part in the free trainings organised on a weekly basis is a great way to get to know the system. I highly recommend it.” Paweł Smarzyński, Outbound Marketing Manager, Chroma, Poland

Company information and contact details ● Website link: https://www.salesmanago.com/ ● Emails: [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] [email protected] ● Online form: https://www.salesmanago.com/marketing-automation/contactform. 354 htm ● Phones: +1 855 395 0027 (US) +1 800 830 5817 (Canada) +44 20 3936 4391 (UK); +91 22 2772 9229 (India) +49 091 319 279 515 (Germany, Austria) +41 415 206 611 (Switzerland) +46 708 253 349 (Sweden) +358 400 114 752 (Finland) +45 2710 9260 (Denmark) +31 202 628 176 (The Netherlands) +34 932 209 309 (Spain) +39 393 968 2822 (Italy) +529 989 800 772 (Mexico) +380 443 538 664 (Ukraine) ● Offices: 85 Broad St., New York 10004, USA Benhauer LTD, Suite 635, Milton Keynes Business Centre, United Kingdom Thorit GmbH, Margret-Fusbahn-Straße 3, 71063 Sindelfingen, Germany Benhauer sp. z o.o., ul. Grzegórzecka 21, 31-532 Kraków, Poland C-9, Neighborhood Shopping Complex, Ground Floor, Sector-4, Nerul, Navi Mumbai – 400706, India ● Founded: 2011 ● Founders: Greg Blazewicz and Konrad Pawlus 355

SiteSpect: Customer Experience Optimisation

SiteSpect is a web optimisation software that can be used for testing, personalisation, and recommendations.

What features does SiteSpect have? 1. Conduct both client-side and server-side tests: You can create A/B tests and multivariate tests on both client and server sides using an editor that has both visual and code versions. Enjoy a zero- flicker experience and the ability to serve more than one test to the same set of users. It has a Find and Replace option to modify content and source code quickly and regular expressions can be used to match sophisticated patterns. You can even conduct tests on single-page applications. The tool can direct all traffic to winning variations through Auto Optimization and promote hot fixes to all traffic or specific segments to resolve issues quickly. The algorithm shows user pages according to a weighted analysis of the most recent user behaviours. 2. Personalise experiences for users: Target visitors based on user data, behaviour, and context. Create groups of users with similar attributes and use those segments to create targeting and personalisation rules. The same user can be in multiple segments and receive different personalised experience; this will allow you to understand which campaign works best for a user, which in turn can be used to fine-tune the campaigns. You can create the campaigns on a visual editor easily. 3. Deliver omnichannel experiences: You can use SiteSpect to personalise your brand on web, mobile apps, social media, email, print, and OTT, among other connected digital channels. Visitors will receive connected and uniform experiences when they switch from one to another channel when interacting with you. Analytics will also be available for all connected channels. 4. Use machine learning and targeting rules to hyper-personalise recommendations: SiteSpect’s AI will take care of ensuring that product recommendations are relevant to each individual user. You can deliver the following kinds of product recommendations: a. Personalised recommendations b. Similar products c. People who bought this also bought d. Popular products e. Product page recommendations f. Shopping cart recommendations You can experiment with the placement of product recommendations at various touchpoints in customer journey, layout, design, etc. to ensure they boost conversions. You can adjust the product recommendations criteria to promote or exclude according to your business needs, filter by any criteria, time the delivery of a product recommendation according to where the customer is in their purchase journey. 356

Source: Sitespect.com

5. Get in-depth analytics and insights: The SiteSpect dashboard shows you overviews and detailed reports of the performance of tests, targeting and personalisation campaigns, and product recommendations. Get real-time notifications and in-product messages for tests, such as achieving success in a variation, conversion blockers in a campaign, no new traffic coming in on any test, etc. Monitor in real time how each campaign is performing, get notifications on key positive and negative movements, and make changes at the right time. Through the Optimization Value Report, you can see the overall influence of optimisation on your business goals. SiteSpect WATTS makes it easy to integrate data with other analytics platforms.

Integrations: Google Analytics, Google Tag Manager, Google Cloud Platform, Amazon Web Services, Oracle Commerce, Oracle Bluekai, Adobe Analytics, Adobe Audience Manager, Adobe Dynamic Tag Manager, Salesforce Commerce Cloud, Salesforce DMP, IBM Analytics, Drupal, Hotjar, Azure, Certona, Reflektion, RichRelevance, Clicktale, Contentsquare, Decibel Insight, Segment, SessionCam, Fullstory, Tealium, and others.

What will this platform cost you? SiteSpect has 4 packages: Client, Server, Client and Server, and Enterprise. While you’ll have to contact the company for the cost of the packages, the details about what each plan contains are in the table below: SiteSpect Packages 357

Features Client Server Client and server Enterprise Built-in campaigns 10 10 10 Custom Campaign limit None None None None User accounts 5 5 10 Custom Use cases SPA, targeted Search algorithms, Single & simple Unlimited content, Feature Flags, approach, unlimited personalised re-platforming user cases, leading experiences optimisation solution Consulting Go-Live report, Go-Live report, Go-Live report, Custom ROI analysis ROI analysis ROI analysis Training % % % % High performance and flicker-free % % % % Targeting and personalisation % % % % Dashboard and analytics % % % % Alerts % % % % Instant CMS % % % % Visual editor % X % % Front-end testing % X % % Source code replacement % X % % SPA integration % X % % Server-side testing X % % % Full APIs X % % % Omnichannel X X % % Concurrent testing X X % % Custom analytics dimensions X X X % Mobile app testing X X X % Third-party integration 1 1 5 Custom

What SiteSpect users say Clients of this platform include Staples, Eddie Bauer, Urban Outfitters, Cabela’s, Build.com, Walmart, ASDA, Temple & Webster, and others. “SiteSpect is the only A/B testing solution that enables us to easily A/B test and optimise every aspect of our site.” Jay Boehm, Vice President of Technology at iStock

“We haven’t seen a tool that has allowed us to do as much complex and statistically significant testing as we have been able to do with SiteSpect.” Mike Henriques, CIO, Temple & Webster

“SiteSpect allows us to quickly measure various features to determine which ones should be introduced and which ones shouldn’t. For us, it’s not only a tool that helps us optimise our web site, but one that helps us optimise our business and technical resources.” Vince Stephens, Manager of Internet Planning and Analytics, Cabela’s Inc. Company information and contact details 358 ● Website link: https://www.sitespect.com/ ● Email: [email protected] ● Online form: https://www.sitespect.com/contact-us/ ● Phone: +1 800 683 9832 and +1 617 859 1900 (US) +44 (0)20 3239 8591 (UK) +31 208 202 082 (The Netherlands) +49 893 803 8076 (Germany) +34 911 239 221 (Spain) ● Founder: Eric J. Hansen 359

Swrve: Marketing Automation and Engagement Platform

Swrve is a software that allows you to connect with your customers and make their experience on your mobile app more engaging. This includes aspects such as using user data segmentation, personalisation, triggering, and messaging.

What features does Swrve have? 1. Engage with your users on multiple platforms: Whether your customer is on web, mobile app, email, or even an OTT channel, with this software you can deliver one-to-one personalisation to them in real time, and at scale. You can make sure that the experience of a customer on each of your brand channels remains seamless and connected. 2. Connect with customers with real-time and relevant messaging: With advanced AI capabilities, you can connect with your customer at the right time with the most relevant messages for them. You can use the following features to increase real-time engagement: a. App push messaging b. Web push notifications c. Email push notifications d. Email marketing e. SMS messaging f. In-app messaging g. AI-driven re-engagement campaigns h. OTT messaging (includes Apple TV, Android TV, Fire TV, Roku, WebOS, and Tizen) i. Ad-to-app experiences (link Facebook and Instagram ads to your app) 3. Assess customer data and form useful segments for targeting: You can link behavioural and profile data from any third-party system with the first-party and real-time data gathered from all the different channels or SDK app data in Swrve. This gives you access to rich information that you can separate into dynamic audiences with advanced segmentation rules. Through Swrve Autopilot, the software’s AI, the data is constantly updated, thereby increasing the scope of highly relevant personalisation and trigger-based messaging. 4. Personalise user experience and customer journeys: The tool dynamically imports relevant customer data including individual interests, likes and dislikes, and goals, and aligns it with contextual data such as past interactions and real-time actions. This, coupled with prediction of future behaviours, helps you personalise user experiences and web/app pages messages. Personalisation is not limited to English—Swrve allows you to customise in 34 languages. 5. Create customised messaging with ease: Tailor your messaging using existing templates or create one from scratch without needing to know coding. You can also preview how the messages will look on different channels and devices. You can configure rules or triggers about when and where 360 each message or type of message should be delivered to a user—whether they’re demographic values such as gender or location, or behavioural values based on real-time interaction, such as cart abandonment and search history. The messages can be scheduled and even set to recur periodically if required, or they can be left to Autopilot to deliver at the right moment.

Source: Swrve.com

6. A/B test all your UX strategies: You can conduct up to 10 variants simultaneously, to be able to optimise time utilisation and achieve faster results. You can choose to administer specific tests to specific segments instead of all users. The testing is supported by Autopilot, which ensures that messages and personalisations are scheduled and delivered at the best possible engagement times, and constantly improve or give suggestions to improve user journeys, messaging types and frequencies, and page elements across devices. By automating winning elements such as layout, navigation, menu structure, checkout and payment options, etc. from A/B tests, you can ensure that you retain important visitors. 7. Make sure you’re getting all the insights and reports necessary: You can get not only periodic reports but also insights on real-time data. The software processes more than 14 billion datapoints every day to ensure that businesses get all the information required to see missing or hidden opportunities and make smart and quick decisions. You can monitor all kinds of performances—of your website, your messaging campaigns, your personalisation efforts, and your A/B tests—and get actionable reports and suggestions from a centralised platform. 361 8. Always be aware of ROI and business impact: The Swrve dashboard is sensitive to your business’s need to know ROI, and therefore also shows you projected and actual ROIs, and how using its tool has helped in actual conversion growths, revenue per engagement, and average revenue per user. It shows you the value of every interaction. 9. Get a robust architecture to support your channels: Swrve’s superior APIs, SDKs, pre-built connectors, and rules-based integration framework ensures that the software is easy to install anywhere within your tech stack. It also links easily with several other platforms. It has an uptime of 99.99%. It is GDPR-compliant, and the user data is highly encrypted and stored securely. 10. Get the services of a dedicated success manager: You will get an exclusive Customer Success Manager, who will work with you, catch up with you regularly, give account reviews, and suggest strategy changes if required.

Integrations: Adobe Marketing Cloud, Oracle Marketing Cloud, Salesforce Marketing Cloud, Salesforce Service Cloud, Segment, Tealium, Amplitude, Bluedot, Facebook ads, Instagram ads, Mailchimp, Mandrill, Mailjet, and others.

What will this platform cost you? To know more about the details of the cost of the packages that this software comes in, contact the company directly.

What Swrve users say The tool has clients such as RyanAir, Telefonica, Condé Nast, Three.co.uk, Digicel, StubHub, Verizon, Warner Brothers, Playrix, Wall Street English, Netgear, Movember Foundation, Zalora, EA Games, Emirates, and Sony Pictures. “In our business, timely and relevant engagement is the difference between subscriber retention and customer churn. We scoured the market for partners who had an enterprise grade solution and could help drive real business results. We’re thrilled we chose Swrve because they stand heads and tails above the rest of the market and the results speak for themselves.” Peter Lloyd Special Project Advisor to Group CEO & BOD at Digicel

“Swrve has allowed us to connect with millions of players with smarter messaging and perfect timing. The real-time in-app messaging we send with Swrve doesn’t look or feel like marketing messaging—they’re rich and on-brand enough to be seen as another level of the overall player experience. This alone has created $2.3 million in upsell revenue and produced valuable lifts in app store ratings, which is very positive for our brand.” Jacek Kwiatkowski, Head of Analytics at Vivid Games

Company information and contact details ● Website link: https://www.swrve.com/ ● Email: [email protected] [email protected] (Asia-Pacific countries) ● Online form: https://www.swrve.com/contact ● Phone: +1 415 830 5650 (San Francisco) +44 (0)20 394 81042 (London) 362 +353 1697 5901 (Dublin) ● Headquarters: 13th Floor, 703 Market Street, San Francisco, CA 94103, US ● Other offices: 5151 California Avenue, Ste. 100, Irvine, CA 92617 2nd Floor, One Stephen Street Upper, Stephen Street Upper, Dublin 8, D08 DR9P TOG Suite 2.02, The White Collar Factory, 1 Old Street Yard, London EC1Y 8AF ●Achievements/Awards: Recognised as ‘Leader’ in the 2019 Gartner Magic Quadrant for Mobile Marketing 363

Symplify: Omnichannel Communication and Conversion Suites

Symplify is the rebranded face of SiteGainer, after SiteGainer was acquired by Symplify Technologies in November 2019. Symplify has 2 product suites: Communication and Conversion (which is where SiteGainer has been amalgamated into). The Communication suite is a customer lifecycle management tool and gives you access to 8 communication channels. The Conversion suite has real-time A/B testing, user research, and conversion analytics.

What features does Symplify have? 1. Experiment with your webpages: You can conduct A/B tests on a variety of page elements, such as headlines, content, layout, buttons, colours, CTAs, banners, contact detail display, images, countdowns, animations, functionality, pricing, hover effects, steps in checkout, header and footer content, recommendations, testimonials and reviews, trust, branding, payment methods, mobile layout, font and sizes, among others.

Source: Symplify

2. Conduct user research with ease: With heatmaps, clickmaps, touchmaps, and scrollmaps offered by the platform, you can see what problems your users find on your site, what they are attracted by, what areas they pay no attention to, where they click, how far down a page they scroll, etc. You can select which user segments you want to collect data from, choose how long you want the data to be collected, and then wait for analytics to show you comprehensive and visual reports. This will help you identify issues and proactively fix them. 3. Personalise your website for your visitors to drive engagement: You can personalise all kinds of page elements using Symplify Conversion suite—what you need to do is define audience segments 364 to help categorise the users you would be targeting, create different pages or page elements for each segment or group of users, conduct experiments to find out what elements/page designs work and what don’t, and then deploy the personalised pages. Each page will be shown only to the segment that particular version is meant for. 4. Create and test pop-ups and surveys to improve conversions: The tool has pop-up and survey templates that can be launched directly on your website without needing the visitors to leave the site. Pop-ups and surveys will help users interact more with the website and will help you get direct feedback from them. You can also create your own designs from scratch using HTML codes. Both pop-ups and surveys can also be tested and personalised for different visitor groups. The data on user interaction with these pop-ups and surveys, test results, and analytics can be accessed from the dashboard. 5. Communicate with your users easily: The Symplify Communication suite allows you to interact with your users through 8 channels: email, SMS, web push notifications, app push notifications, print media articles, social media, voice communication, and dynamic webpages. All of these can be managed from a single editor, making the whole process hassle-free. 6. Manage customer lifecycles conveniently: You can create user journeys with a drag-and-drop editor. You can assign any event as a trigger, automatically optimise the journeys as data changes, switch channels seamlessly, and react to alternative outcomes. You can import historical data into the suite and combine it with real-time data gathering and analysis to form robust and precise segments. These user groups can be created and modified as per your needs with the help of a custom audience builder. The segmentation can be applied with one click across all channels. You can get a 360°view of your customers to help you understand your users and their needs better.

Source: Symplify

Updates coming soon: • Improved Stats Reporting • Ideation Interface • Funnels • Pop-up Engine 2.0 • Polling Engine 2.0 • Stats Engine Integrations: 365 Symplify is platform-agnostic and supports custom integrations with any third-party tool in Enterprise- level plans. Out-of-the-box integrations include Google Analytics and Effective Experiments.

What will this platform cost you? Given in the table below are the plans Symplify offers. For pricing, contact the company.

Symplify Plans

Features Startup Business Enterprise A/B testing % % % Split testing % % % Personalisation % % % Code and Visual editor % % % Quality assurance preview % % % Audience criteria Over 40 Over 40 Over 40 Dynamic website support % % % Heatmaps % % % Hands-free Google Analytics integration % % % Multivariate testing X % % Custom audiences X % % Cross-domain tracking X % % Behavioural targeting X % % Data layer integration X X % Custom APIs X X % Support Standard Premium Customer Premium+ Customer and and Web Dev Web Dev support support Customised CRO support

Symplify testimonials Clients of this tool include Klarna, If…, NA-KD, LeoVegas, Bonnier, Adlibris, ICA, CDON.com, SATS, Aftonbladet, Mr. Green, and Babyshop.com. “My first wow moment was when I saw the impact A/B testing had on our figures and business growth. A couple of tests later we could actually measure and see the great payoff from the A/B tests. It is an amazing way to increase your online revenue. This is a must for everyone that wants to grow their online business for real.” Jonatan Johansson, Growth Manager and CRO-specialist, NA-KD.com

“Together with Symplify Conversion we’ve managed to have a steady flow of tests every month. This was always our goal, but we’ve seen a bigger amount of winning tests than we could have hoped for. (...) The success management team at Symplify Conversion was of huge help in the acceleration of our test programme.” Pelle Bergqvist, Head of Design, CDON “Symplify Conversion is a great tool for sites who depend on A/B testing to learn how to improve 366 their products. If you as I work in an online organisation where you want to experiment and also need to prioritise how to spend development resources their support offering where they help you set up the experiments you want is great.” Knut Sorli, Careerbuilder

“We needed a scalable conversion rate optimisation tool which came with a close relation to the developers in terms of new integrations and features to fit the needs of our clients. Symplify Conversion was the perfect choice for us, and they’re simply the best in the industry.” Rasmus Christensen, Iprospect

Company information and contact details Website link: https://www.symplify.com/ Phone: +46 8 505 721 00 (Stockholm) +45 31 21 02 02 (Copenhagen) +1 514 390 1260(Montreal) Headquarters: 55 Drottninggatan, Stockholm, 111 21, Sweden Other offices: 5 Skudehavnsvej Nordhavn, Kobenhavn, 2150, Denmark o 430 Rue Sainte-Helene H2Y2K7, Montreal, QC H2Y 2K7, Canada 75 Mody Rd Unit 706, 7/F., South Seas Centre, Tower 2, Tsim Sha Tsui East, Hong Kong 98 Triq il-Kappillan Magri, Il-Mellieha, 15, Malta Founded: 2000 367

Taplytics: Customer Experience Automation

Taplytics allows you to create customer journeys and personalised experiences for multiple channels through a comprehensive and data-protected software. It also has CRO and personalisation services for enterprise clients. It caters to product teams, marketing teams, and engineering teams.

What features does Taplytics have? 1. Deliver omnichannel personalisation: Taplytics can be used to conduct A/B tests and deliver seamless personalisations and targeted messages on desktop and mobile web, mobile apps, email, push notifications, and OTT. 2. Create optimised product experiences: The product team solution allows you to create product designs either using a visual editor or using a code-based editor. App launches, updates, and feature rollouts can be managed and deployed without IT/development support or app store approvals using Launch Control. You can control who should see the new features and who should not, which user segments get to see the updates first, or prioritise the launch sequence and launch time of features. You can also deliver triggered messages and personalisation campaigns on multiple channels. 3. Create personalised digital journeys for your visitors: Using existing and real-time customer data and artificial intelligence, personalise your digital properties for users and engage with them meaningfully by sending personalised and relevant messages on different channels. Design customer journeys with the right kind of personalised and engaging recommendations, offers, and messages across channels to ensure that they don’t get fragmented and disconnected messages. 4. Experiment with your pages and campaigns: Both marketing and product teams can create and launch A/B tests for desktop and mobile web, Android and iOS mobile apps, and over-the-top media such as Android TV, Amazon TV, tvOS, and Roku TV, using an intuitive editor. The software has capabilities for client-side and server-side A/B testing; the Decision API it uses is light, does not need an SDK installation, and delivers a zero-flicker experience. Traffic to the experiments can be customised by deciding how many visitors are shown each variation, targeting particular segments, and adding or removing users. You can automate the go-live of a winning variation. 5. Automate your campaigns by combining all the above features: Leverage the tool’s capabilities of real-time user behaviour monitoring, segmentation rules for personalisation, triggers for engagement messaging, Taplytics AI, and the results from experimentation to automate your marketing campaigns across channels. There are journey builder templates to get you started on a new customer journey design. 368

Source: Taplytics.com

6. Get real-time analytics and insights: Both product and marketing solutions come with real-time analytics of all user interactions with your brand, and tests and campaigns launched through Taplytics. Get in-depth user behaviour data, experiment and campaign performance metrics, product and campaign insights, AI-generated suggestions, and custom reports from all your connected channels. You can also link the data with other analytics tools you use. 7. Make sure your data is always protected: Choose single-tenant cloud installs or on-premise installations to ensure that your users’ data remains on your servers and stays secure.

Integrations: Google Analytics, Adobe, Mixpanel, Kissmetrics, Segment, Amplitude, Firebase, Heap, Looker, Tableau, Flurry, Intercom, Apsalar, Mparticle, Chartio, and others.

What will this platform cost you? To know more about pricing and package details, contact the company.

What Taplytics users say Clients of this tool include Houseparty, Chick-fil-a, Good&Co, TodayTix, Equinox, RBC Financial Group, Crate&Barrel, GrubHub, Rosetta Stone, and Lottery.com, among others. “With Taplytics, it’s so easy to set up experiments and bucket users. It’s lowered our inhibitions around testing.” Jeff Needles, Data & Analytics, Houseparty app

“With Taplytics’ visual A/B testing solution, we saw a huge bump in credit card purchases once we introduced our new payment flow. The number of customer payment option complaints dropped to zero, meaning customers are much happier with their Chick-fil-A experience.” Jay Ramirez, Product Owner, Chick-fil-A

“We wanted a testing platform that provided results just as quickly as we formed hypotheses— Taplytics gave us just that. It is a fantastic platform to have. My team and I use the visual editor so often that it’s proven to be a staple part of our process when it comes to improving our app.” Illias Beshimov, VP Growth, Good&Co Company information and contact details 369 ● Website link: https://taplytics.com/ ● Email: [email protected] [email protected] ● Online form: https://taplytics.com/contact-us/ ● Phone: +1 866 230 0090 ● Offices: 3101 Park Boulevard, Palo Alto, California, 94306, US 2424 E York Street, Suite 225, Philadelphia, Pennsylvania, 19125, US 504 Wellington Street W, 3rd Floor, Toronto, Ontario, M5V 1E3, Canada 370

VWO: Experience Optimisation and Growth

The VWO Experience Optimization and Growth Platform has capabilities for webpage testing, insights, full-stack feature management, visitor engagement, and growth management. You can purchase each capability separately or buy them in combinations to make the most of the data and intelligence you’re gathering. The software can cater to small businesses as well as enterprises. The company also offers CRO services.

What features does VWO have? 1. Deploy widgets for better conversions: Widgets such as pop-ups and banners with discount coupons at exit and welcome mats with special offers have been proven as conversion optimisers. The VWO widget template library gives you access to a variety of widgets you can deploy on your site/app, without any code. They can be modified and customised as per your needs using the VWO Visual Editor. They can be deployed based on user attributes and on-page behaviour and targeted and personalised based on audience segments. 2. Conduct user research: With heatmaps, scrollmaps, clickmaps, and session recordings, you can see how visitors interact with your webpages and forms. You can see what they’re looking at on a page/form, where their mouse is moving, how much of a page they’re scrolling down to, where they are clicking, how much of a form they’re filling, at what point of a form users experienced frustration or hesitation, etc. This helps you understand what page elements the visitors find interesting and what they are not attracted to. Couple this with insights from tests to create strategies that actually work for your business.

Source: VWO 3. Create and run tests easily: Create A/B tests, Multivariate tests, and Split URL tests across devices 371 and domains. The visual editor allows you to create and modify pages and page elements without needing the help of developers. At the same time, you can make advanced code changes in HTML, CSS, or JavaScript using the advanced code editor. You also get to undo your changes as many times as necessary, and preview and QA the tests on different browsers and devices before launching them. Some features unique to VWO are: a. With VWO Full Stack, you can conduct enterprise-grade server-side tests, complex tests involving algorithms and recommendation engines, and experiments on multiple channels such as native apps, IoT devices, and beacons as well. b. The server-side tests give zero flickering and negligible latency with the VWO Asynchronous Smartcode. c. For multivariate tests, you don’t even have to manually create multiple pages with different combinations of elements that you want to test out: the tool will automatically create multiple versions of the page for you to compare and decide. You can even conduct multiple tests on the same page simultaneously, and schedule tests and campaigns in advance. 4. Customise your tests: Add pre-defined hypotheses to the tests to set expectations and compare the results of the tests against them. You can add goals—specific to your campaign or one of your existing conversion goals—to validate the test results against. Run numerous tests simultaneously and define how much traffic you want each of them to be assigned with. For multivariate tests, the tool will prioritise the winning combinations and drive more traffic towards it automatically. You can also link users’ on-page behaviours and audience segments to the tests to decide what types of users get to see what variations. Smart Notifications will alert you to notable results, insights, and recommendations for the tests. Use the built-in Duration Calculator to determine how long you should run the tests to reach results aligned with the goals you have set. 5. Get insightful reports on your tests: VWO uses Frequentist testing methodology with Sidak correction for multivariates, which ensures that winning combinations are found with minimum false positives and error margin. The A/B and split tests run on Bayesian statistics. Advanced reporting capabilities of SmartStats allow you to see how the tests are performing, the conversion rate differences in each variation, and the range in which your conversion rate lies, all without waiting to reach statistical significance. You can track numerous metrics to determine what impact the tests are having on the entire funnel and generate the reports necessary for all kinds of data analysis that can be done both online and offline through downloadable reports. For multivariate tests, you can see detailed performance and conversion rate differences for all combinations and element changes. It gives you intelligent insights based on your business needs. 6. Customise your A/B test reports with the new dashboard: The A/B testing report interface was recently overhauled, and now you can customise the report dashboard as you need. The features added include: a. Filters: This is available at the top of the report. Filter by date range or a visitor segment, and all the goals, graphs, and compared goals will be filtered. b. Notifications: Get notifications of the errors with a variation or goal tracking and about a winner or a smart decision in tests. c. Stats table: The Stats table now shows the median value for the expected conversion rate, expected revenue per visitor, improvement, and expected revenue per conversion. d. Graphs: A completely new graph—Probability Density—now shows the different probabilities of conversion rates for all variations of the test. This graph will help visualise the 99-percentile range of the conversion rate and compare how close or far apart your variations are. 372 e. Compare goals: You can now compare test performance for multiple goals in a single view. You can add up to 5 goals in one view.

Source: VWO

7. Get insights on your website: VWO Insights is an in-depth analytics dashboard. Funnels allow you to see where in their journey visitors are leaving your website. Once you know where the conversion leakage is occurring, watch audience interactions through heatmaps and session recordings to figure out why the drop-offs are happening. You can also add on-page survey and form widgets to seek direct feedback from users. All your testing data and reports are also stored on VWO Insights. 8. Segment your users and target them with the right tests and personalisations: User segments allow you to separate your site visitors into groups that you can target with specific messaging or custom pages. You can either create your own audience segments or use VWO’s 20 pre-defined ones. You can create and link multiple segments together. For example, you could have segments by location, browser type, language, users arriving on your page through ad campaigns or other referring sites, those who are new to your site or are returning for the second, third or nth time, the amount of time they spend on your site, etc. Now you can create complex segments for targeted messaging by combining visitor segments that come to your site from the UK via an ad campaign for a specific product, spend 1 minute on your site, and are showing the intent to exit. 9. Reach out to your users offline beyond email marketing: With VWO Engage (earlier known as 373 PushCrew, you can use nudge marketing strategies to drive engagement and build a relationship beyond the webpage with your users. Engage includes web push notifications and Facebook Messenger. You can create the push notifications in just a few steps. Facebook Messenger allows you to connect with customers at a personal level, which allows you to run personalised campaigns for cart abandonment, browse abandonment, offers and discounts, new product showcasing, retargeting, and customer retention, all without spending big on advertisements. 10. Uncover usability issues and learn how to fix them: You can connect with your users and the VWO expert community to get usability reviews and tips on how to improve your conversions through persuasive and engaging design, interface, and user experience. 11. Use linked tools to record your ideas and learnings: VWO Plan is a centralised storehouse of all your data, insights, notes, ideas, and comments that can be accessed by all authorised users and allows you to effectively manage your experimentation roadmap. The VWO Chrome Plugin extension allows you to download heatmaps and add your notes about any test, recordings, or reports to the common repository. This will allow your team to collaborate and access everything about the platform and analytics. All important learnings and results of tests can be recorded through the VWO Program Management Capability. The Kanban board gives you an overview of your hypotheses and testing pipeline, completed and upcoming tests, and test opportunities. 12. Capture entire journeys & not just isolated sessions: A new feature, VWO Visitor Profiles empower revenue teams to stitch multiple sessions of a user together for a holistic dive into the user’s journey with your digital properties. These sessions are available as a part of Session Recordings under VWO Insights. Visitor Profiles have multiple use cases—customer support teams can look into a disgruntled customer’s journey, sales representatives can look at a high value lead’s trail on your domain, etc. 13. Better conversions for time-sensitive events: With VWO releasing Multi Armed Bandit (MAB), e-tailers who do not have the luxury to wait for statistical significance and want to maximise conversions now have an instrument to do so. MAB allocates traffic dynamically to variations tending to draw higher conversions so that businesses can sacrifice test result purity in favour of better conversions for a short-term window. A good example of this scenario is when a mobile brand runs a launch flash sale for three days for their next handset: the objective of their marketing team is to maximise conversions in this short window and not gun for statistical significance.

Integrations: Google Analytics, Google Tag Manager, WordPress, Drupal, BigCommerce, Magento, Shopify, Joomla, ComScore, Clicktale, Tealium, Kissmetrics, Mixpanel, Heap, CallTrackingMetrics, Clicky, Clearbit, and DemandBase.

What will this platform cost you? There is a free trial for 30 days for Testing, Insights, Plan, and Engage packages. VWO Plan is included in each package. For advanced requirements, contact the company for a custom quote. The packages of different parts of this experience optimisation suite are given in the tables below:

VWO Testing Plans

Features VWO Testing: Growth VWO Testing: Pro VWO Testing: Enterprise Cost per month US$199 to US$354 Contact sales Contact sales Visitors per month 10,000 to 50,000 More than 50,000/ Unlimited Unlimited Features VWO Testing: Growth VWO Testing: Pro VWO Testing: Enterprise 374 A/B testing % % % Split testing % % % Mobile website testing % % % Visual editor % % % Code editor % % % Customisable widgets X X % Report customisation % % % Intuitive reporting % % % Preview mode % % % Traffic allocation % % % Multivariate testing X % % Campaign JavaScript X % % Download detailed report X X % Multi-browser QA X % % Manual activation X X % Mutually exclusive groups X X % Campaign scheduling X X % Self-hosting X X % Cross-domain testing X % % Segmentation and Targeting Basic report segmentation X % % Targeting Segment gallery Basic Advanced Saved segments X % % Geotargeting X % % Cookie-based targeting X % % Custom JavaScript targeting X % % Custom dimension X X 50 Behavioural targeting X X % IP-based targeting X X % Advanced segment logic X X % VWO Plan Observations and snapshot % % % Observation plugin % % % Hypothesis % % % Hypothesis prioritisation + Kanban Standard Standard Standard + Custom Ideafactory % % % Account Administration and Support Users Unlimited Unlimited Unlimited Subaccounts 1 3 5 Integrations Standard Standard Standard + Custom API Access X X % Single sign-on X X % GDPR compliance % % % Support availability 24x5 24x5 24x7 Features VWO Testing: Growth VWO Testing: Pro VWO Testing: Enterprise 375 First response time 8 hours 6 hours 4 hours Support Email, In-product chat Email, In-product chat, Email, In-product chat, Phone Phone, Dedicated Account Manager, Onboarding and training

VWO Testing Plans

Features VWO Insights: Growth VWO Insights: Pro VWO Insights: Enterprise Cost per month US$169 to US$310 Contact sales Contact sales Visitors per month 10,000 to 50,000 More than 50,000/ Unlimited Unlimited Funnels No. of running funnels 5 10 20 Basic funnel reporting % % % Funnel drop-off report X % % Advanced funnel filtering X % % Heatmaps Heatmap % % % Clickmap % % % Cross-device heatmaps and clickmaps % % % Observations % % % Heatmap comparison % % % Heatmap sharing % % % Scrollmap X % % ClickArea X X % Element list X X % Download of maps X % % Browsable heatmap X % % Observations with automatic screenshot % % % Test variation heatmap % % % Advanced heatmap filtering X % % Heatmap views X % % Visitor Recordings Page and session-level recordings % % % Sharing of recordings % % % Cross-device recordings % % % Download of recordings X % % Session filters X % % Advanced recording filters X % % Test variation recording X % % Saved recordings 100 250 1000 Observations with recording snapshot % % % Recording views X % % Form Analysis No. of active forms 5 20 50 Features VWO Insights: Growth VWO Insights: Pro VWO Insights: Enterprise 376 Conversion funnel report % % % Time report X % % Hesitation report X % % Refill report X % % Ignore report X % % Dropoff report % % % Targeted forms % % % Surveys No. of survey responses As per MAU As per MAU As per MAU No. of active surveys 2 7 15 Basic layouts % % % Question types % % % Basic triggers % % % Multi-question survey % % % Question bank % % % Support for multiple languages % % % Basic themes % % % Exit intent X % % On-scroll trigger X % % Customise welcome/thank you X % % Survey logic X X % Custom styling X % % Custom triggers X X % Variation survey X % % White-labelling X X % Survey analysis with recordings X X % NPS (Net Promoter Score) X % % Basic targeting % % % Export CSV X % % Segmentation and Targeting Report segmentation Segment gallery Basic Advanced Targeting X % % Saved segments X % % Geotargeting X % % Custom JavaScript X % % Custom dimension X X 50 Behavioural analysis X X % Cookie-based targeting X % % IP-based targeting X X % Advanced segment logic X X % VWO Plan Observations and snapshot % % % Observation plugin % % % Hypothesis % % % Features VWO Insights: Growth VWO Insights: Pro VWO Insights: Enterprise 377 Hypothesis prioritisation + Kanban Standard Standard Standard + Custom Ideafactory % % % Account Administration and Support Users Unlimited Unlimited Unlimited Subaccounts 1 3 5 Integrations Standard Standard Standard + Custom API Access X X % Data retention 1 month 2 months 3 months Business Goals 20 50 75 Single sign-on X X % GDPR compliance % % % Support availability 24x5 24x5 24x7 First response time 8 hours 6 hours 4 hours Support Email, In-product chat Email, In-product chat, Email, In-product chat, Phone Phone, Dedicated Account Manager, Onboarding and training

VWO Engage Plans

Features VWO Engage: Growth VWO Engage: Pro VWO Engage: Enterprise Cost per month US$99 to US$252 Contact sales Contact sales Visitors per month 10,000 to 50,000 More than 50,000/ Unlimited Unlimited Push Notifications Send unlimited notifications % % % Desktop + Mobile % % % HTTP + HTTPS support % % % Property-based segmentation % % % Schedule notifications X % % RSS-to-PUSH X % % One-click subscribe % % % Custom branding X % % Import and export data X % % Event-based segmentation X % % Personalisation X X % Custom dimension X X % Custom sub-domain X % % Double CTA buttons X % % Rich notifications X % % Cart abandonment campaign X X % Triggered campaigns X X % Welcome drip campaigns X X % A/B testing X X % Send at optimal time X X % Facebook messenger notifications % % % Features VWO Engage: Growth VWO Engage: Pro VWO Engage: Enterprise 378 Account Administration and Support Users Unlimited Unlimited Unlimited Subaccounts 1 3 5 Integrations Standard Standard Standard + Custom API Access X X % Single sign-on X X % GDPR compliance % % % Support availability 24x5 24x5 24x7 First response time 8 hours 6 hours 4 hours Support Email, In-product chat Email, In-product chat, Email, In-product chat, Phone Phone, Dedicated Account Manager, Onboarding and training

Other VWO Plans

VWO Full Stack VWO Conversion VWO Conversion VWO Experience VWO Experience Optimisation Optimisation Optimisation Optimisation Essentials Essentials: Pro Essentials Essentials: Pro (Testing, Insight, (Testing, Insight, and Enterprise Plan): Growth Engage, Plan): Growth

Cost per month Starting US$1,999 US$368 to US$664 Custom US$467 to US$916 Custom Visitors per month NA 10,000 to 50,000 More than 50,000 10,000 to 50,000 More than 50,000 to unlimited to unlimited

VWO case studies Client: Ubisoft Industry: Gaming Product: Structured Conversion Rate Optimization, A/B Testing, VWO Platform, and VWO Services Goals and Results: • Improvement in lead generation and conversions on the ‘Buy Now’ page: Visitor data was collected using heatmaps, scrollmaps, clickmaps and surveys. The data was analysed to build a strong hypothesis for testing. The hypothesis was to reduce the up and down scroll and simplify the entire buying process. After data collation, the VWO Services team suggested a complete design overhaul for For Honor’s ‘Buy Now’ page and constructed an A/B test based on the new design, using VWO. The test was run during the holiday season (October-December 2017), when the traffic was 60% higher than the usual. Comparison of the test data between the old and the new layouts on the VWO platform demonstrated that the redesigned version increased the lead generation rate by 12% (from 38% to 50% conversions).

Testimonial: “We ran a series of A/B tests based on the data we gathered by using Heatmaps, Scrollmaps and Surveys available on the VWO Platform. It helped us to identify key elements on our websites that needed a deeper look.” Jenny Hughes, Digital Marketing, Ubisoft Client: Best Choice Products (BCP) 379 Industry: e-commerce Product: A/B Testing and VWO Platform Goals and Results: • Improving conversions with Search Bar A/B Testing: On assessing data, BCP found that of the 50% mobile traffic they were getting, users who looked for products using the search icon in the header were converting 60% higher than others. They hypothesised that making the search bar more visible would improve user penetration into the website and drive conversions up. A larger and more central search bar was tested for mobile users for 1 week. In that short timeframe, the variation demonstrated a conversion uplift of 30% and a revenue increase of 0.1%.

Testimonials: “We are constantly iterating our designs in tandem with user insights. Earlier we weren’t checking how these releases were impacting our conversion rate, revenue, and other metrics beyond GA data. We were using a different tool that didn’t offer A/B Testing capabilities. We realised that we were collecting data, but weren’t acting on it. That’s how we started looking for an all-inclusive platform that provides A/B testing, heatmaps, scrollmaps, surveys—and we came across VWO.” Kelly Klopfer, UX Design Manager, Best Choice Products

“There’s so much one can do with A/B testing, the possibilities are endless! Experimentation has become the new go-to-market strategy for BCP. We generate ideas by looking at data from VWO & GA and explore design solutions. Then, we compare them with competitor designs and discuss them with the development and management team before moving forward with the campaign.” Alexandra Diaz, UX Designer, Best Choice Products

Company information and contact details Website link: https://vwo.com/ Email: [email protected] Online form: https://vwo.com/contact-us/ Phone: +1 415 349 0105 (Global) +1 844 822 8378 (Toll free, US) +44 800 088 5450 (Toll free, UK) Founded: 2009 Founder: Paras Chopra Appendix: Platforms and 380 Their Location in This e-book in Alphabetical Order

Platform name Platform type Page No. 8Seconds Experimentation 166 AB Tasty Omnichannel Optimisation 10, 274 Acoustic Personalisation 210 Acquia Lift Experimentation and Personalisation 66 Act-On Experimentation 168 Adobe Target Omnichannel Optimisation 15, 279 Alter Personalisation 213 Apptimize Omnichannel Optimisation 283 Azetone Mobile App Optimisation 259 BlueConic Personalisation 215 Bound Experimentation and Personalisation 69 Boxever Omnichannel Optimisation 286 BrightInfo Experimentation and Personalisation 71 Bronto Omnichannel Optimisation 289 Bunchbox Experimentation and Personalisation 73 Bunting Experimentation and Personalisation 75 Campaigner Experimentation and Personalisation 77 Certona Personalisation 219 ChangeAgain Experimentation 171 ClickThroo Experimentation and Personalisation 81 CloudEngage Personalisation 221 Concurra Experimentation and Personalisation 83 Conductrics Experimentation and Personalisation 85 Conver.fit Personalisation 224 Convert Experiences Experimentation and Personalisation 87 ConvertCart Experimentation and Personalisation 92 Convertful Experimentation and Personalisation 95 Convertize Experimentation and Personalisation 100 Crazy Egg Experimentation 173 CXense Omnichannel Optimisation 292 dotdigital Omnichannel Optimisation 295 Dynamic Yield Omnichannel Optimisation 19, 299 Emarsys Personalisation 226 Episerver Omnichannel Optimisation 304 Evergage Omnichannel Optimisation 308 Evolv Experimentation 177 381 Exit Intelligence Experimentation 175 Exponea Omnichannel Optimisation 312 Freshmarketer Experimentation and Personalisation 102 Frosmo Experimentation and Personalisation 106 FunnelEnvy Experimentation and Personalisation 108 Gamooga Omnichannel Optimisation 315 Google Optimize Experimentation and Personalisation 24, 111 HiConversion Mobile App Optimisation 262 IBM Watson Real-Time Personalization Personalisation 232 IgnitionOne Personalisation 235 Inspectlet Experimentation 179 Intellimize Experimentation and Personalisation 114 Justuno Experimentation and Personalisation 116 Kameleoon Experimentation and Personalisation 119 Leadformly Experimentation 183 Leanplum Mobile App Optimisation 264 Mailchimp Omnichannel Optimisation 317 Maxymizely Experimentation and Personalisation 122 Mixpanel Omnichannel Optimisation 321 Monetate Omnichannel Optimisation 27, 324 Naytev Experimentation and Personalisation 124 Nelio A/B Testing Experimentation 186 NextUser Experimentation and Personalisation 126 Nosto Omnichannel Optimisation 328 Notifia Personalisation 237 NotifyVisitors Omnichannel Optimisation 332 Omniconvert Experimentation and Personalisation 128 Optimizely Omnichannel Optimisation 31, 335 Optimove Personalisation 240 OptinMonster Experimentation and Personalisation 131 Oracle Maxymiser Experimentation and Personalisation 38, 135 Pagewiz Experimentation 189 Personyze Omnichannel Optimisation 342 Perzonalization Personalisation 243 Picreel Experimentation and Personalisation 140 PlanOut Experimentation 192 Pure360 Experimentation and Personalisation 143 Qubit Omnichannel Optimisation 43, 345 Reactful Experimentation and Personalisation 145 Reflektion Personalisation 246 RichRelevance Personalisation 249 SALESmanago Omnichannel Optimisation 349 SiteSpect Omnichannel Optimisation 355 SmarterHQ Personalisation 252 SplitHero Experimentation 194 382 Splitly Experimentation 196 SplitMetrics Mobile App Optimisation 267 StoreMaven Mobile App Optimisation 271 Swrve Omnichannel Optimisation 359 Symplify Omnichannel Optimisation 47, 363 Taggstar Experimentation 200 Taplytics Omnichannel Optimisation 367 Thrive Optimize Experimentation 203 Twik Experimentation and Personalisation 147 Unbounce Experimentation 206 Unless Personalisation 254 UpSellit Personalisation 256 UseItBetter Experimentation and Personalisation 149 VWO Omnichannel Optimisation 51, 370 Webtrends Optimize Experimentation and Personalisation 61, 152 Wigzo Experimentation and Personalisation 156 Wunderkind (BounceX) Personalisation 217 Yieldify Experimentation and Personalisation 159 Zoho PageSense Experimentation and Personalisation 161 Disclaimer 383

All information in this e-book (The Directory of Experimentation and Personalisation Platforms) is verified and correct to the best of our knowledge, as on 15 February 2020. This e-book is purely informative in nature, is presented in good faith, and is not intended as product advice. All the information presented in this e-book have been taken from the websites of the respective software, and all screenshots have been taken from verified sources (attribution provided along with the images). All logos have been downloaded or taken as a screenshot from the platform’s website or verified sources, or provided by the platforms themselves. All efforts have been made to ensure that the content is error-free. Endless Gain is not liable for any changes made post the production of this e-book to features, pricing, or plans of platforms, or contact information of companies. Please contact the companies for accurate information before deciding which platform to choose for your website/brand. If there are any errors that you would like corrected, please write to [email protected]. Acknowledgments 384

• Content, images, and support: AB Tasty Adobe Target Dynamic Yield Google Optimize Monetate Optimizely Oracle Maxymiser Qubit Symplify VWO Webtrends Optimize

• Author: Namitha Varma Rajesh • Editor: Athreya Aishwarya Ramesh • Design: Andy Garside We improve brands’ profitability by removing blockages in their customers’ digital buying journey

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