The Directory of Experimentation and Personalisation Platforms Contents i Why We Wrote This e-book ..................................................................................................... 3 A Note on the Classification and Inclusion of Platforms in This e-book ........................................ 4 Platform Capabilities in a Nutshell ............................................................................................ 5 Industry Leaders AB Tasty: In-depth Testing, Personalisation, Nudge Engagement, and Product Optimisation ............10 Adobe Target: Omnichannel Testing and AI-based Personalisation ...............................................15 Dynamic Yield: Omnichannel Testing, AI-Based Personalisation, and Data Management .................19 Google Optimize: In-depth Testing, Personalisation, and Analytics .............................................. 24 Monetate: Omnichannel Optimisation Intelligence, Testing, and Personalisation ........................... 27 Optimizely: Experimentation, Personalisation, and Feature-flagging .............................................31 Oracle Maxymiser: User Research, Testing, Personalisation, and Data Management ...................... 38 Qubit: Experimentation and AI-driven Personalisation for e-commerce ......................................... 43 Symplify: Omnichannel Communication and Conversion Suites .................................................. 47 VWO: Experience Optimisation and Growth ..............................................................................51 Webtrends Optimize: In-depth Testing and Personalisation .........................................................61 Experimentation and Personalisation Platforms Acquia Lift: Personalisation for Drupal ...................................................................................... 66 Bound: Website Personalisation and A/B Testing ....................................................................... 69 BrightInfo: Automated Content Personalisation ..........................................................................71 Bunchbox: User Research, A/B Testing and Personalisation ........................................................ 73 Bunting: Personalisation with A/B Testing and AI Capabilities ...................................................... 75 Campaigner: Email Marketing Automation ............................................................................... 77 Clickthroo: Landing Page Testing and Marketing ........................................................................81 Concurra: Website Interaction Analysis and Conversion Rate Optimisation .................................... 83 Conductrics V3: All Kinds of Testing + AI-powered Personalisation .............................................. 85 Convert Experiences: Website Optimisation Through Testing and Personalisation ......................... 87 ConvertCart: Comprehensive CRO Tool Suite .......................................................................... 92 Convertful: All-in-One Webpage Optimisation Suite .................................................................. 95 Convertize: Customer-centric Testing and Conversion Optimisation ...........................................100 Freshmarketer: Marketing Automation and Conversion Optimisation .........................................102 Frosmo: Versatile Targeting and Personalisation ........................................................................106 FunnelEnvy: Predictive Revenue Optimisation ..........................................................................108 Google Optimize: In-depth Testing, Personalisation, and Analytics ..............................................111 Intellimize: Intelligent Website Personalisation ......................................................................... 114 Justuno: AI-based Visitor Conversion Suite ............................................................................... 116 Kameleoon: A/B Testing and AI-Driven Personalisation ............................................................. 119 ii Maxymizely: AI-powered Experimenting and Conversion Optimisation ......................................122 Naytev: Social Media Testing and Personalisation .....................................................................124 NextUser: Data Analytics and Personalisation ..........................................................................126 Omniconvert: Customer Journey Optimisation for e-commerce Businesses .................................128 OptinMonster: Conversion Optimisation Toolkit ...................................................................... 131 Oracle Maxymiser: User Research, Testing, Personalisation, and Data Management .....................135 Picreel: On-site Retargeting and Conversion Optimisation .........................................................140 Pure360: All-in-one AI Marketing Platform ...............................................................................143 Reactful: AI-powered Personalisation, Engagement, and Conversion Optimisation .......................145 Twik: Real-time Automated Web Personalisation .......................................................................147 UseItBetter: Analytics and Website Optimisation ......................................................................149 Webtrends Optimize: In-depth Testing and Personalisation .......................................................152 Wigzo: Omnichannel Automation and Personalisation for e-commerce .......................................156 Yieldify: Customer Journey Optimisation and Personalisation .....................................................159 Zoho PageSense: Conversion Optimisation and Personalisation ................................................. 161 Experimentation Platforms 8Seconds Optimizer: Testing and Real-time Content Optimisation for Email and Landing Pages .....166 Act-On: Multi-channel Marketing Suite with A/B Testing for Emails, Forms, and Landing Pages .......168 ChangeAgain: Testing with Visitor Targeting ............................................................................ 171 Crazy Egg: User Research and Experimentation .......................................................................173 Exit Intelligence: Pop-ups and On-site Experiences for Email Capture .........................................175 Evolv: AI-powered Conversion and Revenue Optimisation .........................................................177 Inspectlet: User Research, A/B Testing, and Analytics ...............................................................179 Leadformly: Lead-capturing Form Builder ................................................................................183 Nelio A/B Testing: Testing and User Research for WordPress .....................................................186 Pagewiz: Landing Page Optimisation ......................................................................................189 PlanOut: Facebook’s Open-Source Framework for Server-Side Testing ........................................192 SplitHero: Experimentation for WordPress ...............................................................................194 Splitly: Split Testing and AI for Amazon Product Listings .............................................................196 Taggstar: Social Proof Messaging Suite .................................................................................. 200 Thrive Optimize + Thrive Architect: A/B Testing and Landing Page Optimisation for WordPress ... 203 Unbounce: Landing Page Optimisation .................................................................................. 206 Personalisation Platforms Acoustic: Multi-Channel Marketing with Personalisation and Analytics .........................................210 Alter: AI-powered Recommendations .....................................................................................213 BlueConic: Customer Data Platform and Personalisation ............................................................215 BounceX (Wunderkind): Identity Resolution, Triggered Email, and Website Personalisation ...........217 Certona: All-in-One Personalisation Suite .................................................................................219 iii CloudEngage: Automated Data Collection, Personalisation, and Live Chat ..................................221 Conver.fit: AI-based Personalisation ....................................................................................... 224 Emarsys: Omnichannel Customer Engagement and Personalisation ........................................... 226 IBM Watson: Real-Time Personalisation .................................................................................. 232 IgnitionOne: Marketing Based on Customer Intelligence ......................................................... 235 Notifia: Widgets for Website Personalisation ........................................................................... 237 Optimove: Omnichannel Relationship Marketing Hub ............................................................. 240 Perzonalization: AI-Based Multi-channel Personalisation for WooCommerce .............................. 243 Reflektion: Real-time Intelligent Personalisation ....................................................................... 246 RichRelevance: Personalised Customer Experiences ................................................................ 249 SmarterHQ: Cross-channel Personalisation ............................................................................