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EMAIL REMARKETING Webtrends Email Remarketing Reinvents Personalization and Relevancy by Leveraging the Rich In-The-Moment CAMPAIGN Data of Webtrends Streams

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EMAIL REMARKETING Webtrends Email Remarketing Reinvents Personalization and Relevancy by Leveraging the Rich In-The-Moment CAMPAIGN Data of Webtrends Streams EMAIL REMARKETING Webtrends Email Remarketing reinvents personalization and relevancy by leveraging the rich in-the-moment CAMPAIGN data of Webtrends Streams. OPTIMIZATION SOLUTION BRIEF 2013 © 2013 WEBTRENDS, INC. WWW.WEBTRENDS.COM EMAIL REMARKETING Webtrends Email Remarketing reinvents personalization and relevancy by leveraging the rich in-the-moment data of Webtrends Streams. Online commerce is exploding across all industries. In the U.S. retail sector, Forrester predicts sales will reach $370 billion by 2017. Ecommerce sales in western Europe’s growth is expected to be even faster — increasing from €112 billion in 2012 to €191 billion by 2017. TRANSFORM ONLINE CONVERSION – KEEP YOUR CUSTOMERS ENGAGED Ninety-eight percent of your website visitors do not complete your desired action. With Webtrends Email Remarketing you can change that1,2. Most email remarketing solutions use historical data and operate on a 24-hour plus delay. Now, you can According to Forrester Research respond in the moment using visitor-level data to drive relevant, and MarketingSherpa, up to personalized messages. 98% of website visitors don’t complete the desired action.1,2 Don’t wait or hope your visitors return to your site and convert — take action. Abandonment costs retailers $18 billion a year or 71% of their potential ecommerce conversion3. AN INCREASINGLY COMPLEX CONSUMER JOURNEY Digital marketers are tasked with keeping their customers engaged through an increasingly complex journey across multiple According to the Direct touch points. They are always striving for the ‘ah ha’ moment, Marketing Association, when the customer gets the right message, at the right time in the email remains the highest right place — and they convert. performing channel, returning Even so, marketers still struggle with a massive percentage of $40.56 for every $1 invested. missed opportunities — the customers who visit their website and leave without converting. WEBTRENDS® SOLUTION BRIEF. © 2013 Webtrends, Inc. 1 RE-ENGAGE SITE VISITORS AND DRIVE ONLINE CONVERSION Re-engaging visitors starts with understanding online behaviors and using this data to drive personalized engagement. With Email Remarketing, marketers have instant access to in-session and full-session customer-level data in their email system — making it easy to immediately take action. • Deliver content that is relevant at the optimum time for customer conversion • Stop waiting for visitors to return to your site, take action • No 24-gap before making an offer or sending a reminder LINK BETWEEN RICH DATA AND TAKE-ACTION MESSAGING Webtrends Streams™ gives brands the power to market in the moment, gathering rich data instantly on each INDUSTRIES THAT BENEFIT FROM individual visitor as they are engaged with your social, WEBTRENDS ACTION CENTER mobile or online property. You get a full view of a customer Retail eCommerce session while it’s in progress, and the data informs the Financial Services entire marketing ecosystem. Online Consumer Services Webtrends Action Center links Streams data to Email (Groupon, Fandango, Gilt Group, Service Providers, allowing brands to connect with etc.) customers as activity occurs, in-session or immediately Entertainment upon abandonment. Travel/Hospitality Marketers now have the power to immediately deliver Media a personalized message across email, SMS or other channels offered by Email Service Providers to re-engage visitors and drive conversion. ACTION CENTER take action on insight! WEBTRENDS® SOLUTION BRIEF. © 2013 Webtrends, Inc. 2 FOR MORE INFORMATION ON EMAIL REMARKETING Visit: www.webtrends.com/emailremarketing REFERENCES [1.] Five Retail eCommerce Trends To Watch. Sucharita Mulpuru, VP-principal analyst, Forrester Research. [2.] MarketingSherpa Website Optimization Benchmark Survey, 2012. [3.] Inside Social Commerce, New studies show e-tailers lost 18 billion last year from abandoned shopping cart, Jan 2013. CALL OR EMAIL US WITH YOUR QUESTIONS North America CONTACT 1.888.932.8736 [email protected] Europe, Middle East, Africa +44 (0) 1784 415 700 [email protected] Australia, Asia +61 (0) 3 9935 2939 [email protected] For offices worldwide, visit: www.Webtrends.com ABOUT WEBTRENDS INC. Inspiration drives us. Our diverse portfolio includes customer Digital intelligence guides us. intelligence and behavioral segmentation, Innovation remains our goal as we help targeting + scoring, optimization + testing, mobile brands re-imagine digital marketing. and social apps creation and Facebook Page management, professional consulting services, Webtrends dramatically improves digital real-time web analytics, unified digital analytics marketing results for many of the world’s across mobile, social and web and general digital most admired and innovative companies. Our marketing wizardry. solutions have set a gold standard for innovation, performance and value since we helped Webtrends STREAMS® SOLUTION BRIEF. establish the web analytics industry in 1993. © 2013 Webtrends, Inc. 2013 WEBTRENDS® SOLUTION BRIEF. © 2013 Webtrends, Inc..
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