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The Challenge Campaign Objectives the Solution “Cybba has played a significant role in helping our business convert shoppers who would have abandoned our site. In six months since implementing Cybba, we’ve increased conversions by five times, and recovered tens of thousands of dollars in revenue. Needless to say, we are incredibly pleased with the results.” - Teresa Holden, vice president of marketing and communications at 365 Tickets USA. The Challenge As a leading provider of tickets to over 1,000 attractions around the world, 365 Tickets USA sells tickets to the most popular attractions, sightseeing tours, exhibitions, and theme parks. Every day, customers visit 365TicketsUSA.com to buy tickets to “The Happiest Places on Earth”. The challenge for 365 Tickets USA was to find a way to create a magical user experience for customers on their site. High cart abandonment rates and a generally seasonal business contributed to their struggles. They needed a re-engagement strategy to enhance the overall user experience, rather than disrupt it. Campaign Objectives Cybba analyzed the 365 Tickets USA site and found that their cart pages had the highest rate of abandonment. Cybba created a strategy that addressed the following: • Re-engage visitors at the point of website abandonment • Retarget abandoned users to complete their purchase • Increase the average order value of online ticket sales • Maximize brand exposure by turning customers into brand ambassadors The Solution By using both on-site and off-site re-engagement strategies, Cybba created multiple touch points to engage customers throughout their user journey. Personalized onsite engagement, segmented email campaigns and Social Sharing contributed to the success of the campaign. To find out more, please contact us at (857) 284-7000 or [email protected] Boston | New York | Phoenix | Toronto | cybba.com ©2018 Cybba Inc. All rights reserved. Cybba and the Cybba marks are trademarks of Cybba, Inc. Onsite Engagement Cybba implemented its onsite engagement tool on each page across 365TicketsUSA.com. When customers attempt to leave any page on the site, they are presented with a panel overlay that guides them to complete their purchase. In addition, the solution’s best-selling products, browsing history, and cart display features act as key engagement options. To capitalize on the excitement that buying tickets to an exciting attraction represents, Cybba also deployed its Social Sharing feature to maximize 365TicketsUSA.com brand exposure through increased promotion across social media channels. Upon confirmation of the ticket order, the Social Sharing solution encourages customers to share their purchased products on social media, driving incentivized new traffic to their site and increasing conversions via these social channels. By adding social sharing, onsite conversions for 365 Tickets USA increased by 22 percent. Email Remarketing Despite the effectiveness of onsite engagement, some visitors still proceed to exit. Cybba created an email remarketing campaign to recapture their attention. Cascading Email Campaign Cybba created a cascading email campaign to return visitors to the site. Within 45 minutes of abandonment, the first of two emails is sent. The email includes the products the customer viewed, and offers an easy option to return to their basket and finish their purchase. The second email is sent within 48 hours of abandonment with an increased sense of urgency. Customers are encouraged to book their tickets now so they don’t miss out on a special experience. Criteria Filters For 365 Tickets USA, the quality of a ticket sale is just as important as the overall quantity of sales. Cybba created criteria filters to segment users who had a higher price point in their carts at the point of abandonment. Those visitors received remarketing emails with a higher discount to incentivize them to complete their purchase. Display Ad Retargeting High-intent site visitors who left the ecommerce site were also retargeted with display ads, reaching an impressive 33:1 ROAS! By analyzing user data, Cybba further personalized the retargeting experience with location-based creatives. If a customer searches for attractions in Chicago, they are targeted with Chicago-specific display ads along with a strong call to action to encourage them to book their tickets. Results The campaigns Cybba created generated significant additional ticket sales and increased website conversions for 365 Tickets USA. Onsite Engagement Social Sharing 8% 13% 11% 43% 14% Average Average Average Average Conversion Engagement Conversion Engagement Rate Conversion Rate Uplift Rate Rate Rate Display Retargeting Email Remarketing 33:1 $3.54 56% 13% 44% ROAS eCPA Average Average Open Average Click to Open Rate to Click Rate Conversion Rate To find out more, please contact us at (857) 284-7000 or [email protected] Boston | New York | Phoenix | Toronto | cybba.com ©2018 Cybba Inc. All rights reserved. Cybba and the Cybba marks are trademarks of Cybba, Inc..
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