WHA T WE LEAR NED FACEBOOK ADVERTISING
AppSumo’s Insights & Tips Based on $5 Million Adspend TABLE OF CONTENTS
Introduction 1 Is Facebook Advertising Dead?
Chapter 1: How to Know If Facebook Advertising Is Right for You 6 Three Questions to Find out If Facebook Advertising Is for You
Chapter 2: Nailing the Fundamentals 13 What You Need to Get Right Before Running Facebook Ads
Chapter 3: Your Facebook Advertising Strategy 17 The Appsumo Process for Creating and Running Facebook Ad Campaigns from Start to Finish
Chapter 4: How to Keep Yourself on the Right Track 29 Four Ways to Know When to Move on and When to Scale
Chapter 5: What to Do When Nothing Works 33 Step-by-step Guide to Troubleshooting Your Business
Final Thoughts 38 10 Lessons We Learned Spending $5 Million on Facebook Ads INTRODUCTION Is Facebook Advertising Dead?
“If you can spend $1 on Facebook ads and generate $2 of return, you don’t need to worry about money ever again.”
I’m not sure who said it, but it was probably some random guy trying to sell a Facebook advertising course.
The problem is that you’ve tried it.
You’ve done everything to make Facebook advertising work — but none of your attempts have succeeded.
Any of these sound familiar?: