Adobe and Microsoft Partnership Enterprises Must Evolve to Meet Customer Expectations

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Adobe and Microsoft Partnership Enterprises must evolve to meet customer expectations

CUSTOMER EXPERIENCE NOW ENTERPRISE TECHNOLOGY NOW

Customer journey is fragmented as Inconsistent data and access profiles exist across disparate sources across teams

Customers expect a highly Technology infrastructure lacks personalized experience automation

©2020 Adobe. All Rights Reserved. 2 DELIVERING ELITE BRINGING TOGETHER SIMPLIFYING CUSTOMER EXPERIENCE TARGETING & SEGMENTATION MARKETING & SALES CRITICAL DECISIONS MANAGMENT by bridging B2B & ABM best-in- for personalized experiences with powerful AI & ML through 12 integrated class solutions applications applications

MORE SOLUTIONS WITH SOLVING THE ELEVATING WORKFORCE BUILDING GLOBAL AVAILABILITY DATA ESTATE PRODUCTIVITY INNOVATIVE ORGANIZATIONS than ever before on Azure PROBLEM with modern document through improved collaboration, through the Open Data Initiative management creativity, and communication

Increase in YoY Increase in revenue Yearly savings 25% $5M 30% ticket sales

AAA boosted revenue The State of Hawaii saved The Portland Trail Blazers by 25% nearly $5 million in increased year-over-year two years ticket sales by 30%

1 2 3

Eliminating AI-Driven Open and data silos business outcomes extensible

Campaign Orchestration Targeted Advertising Customer Intelligence Customer Intelligence Conversational Marketo + Dynamics 365 Accelerate Account Complete customer history Fewer wasted clicks=lower cost Adobe Analytics Enhanced Power BI Desktop – Adobe Experiences/Chat Bots Integration Enhanced Based Experiences Connected customer experience Increased click rate Content Pack + Traffic Analytics Connector AEM + AA + AAM + Target + MSFT Deep, real-time understanding Align Marketing, Sales Analysis & new Mobile Pack Cognitive Services + Dynamics 365 of targeted accounts Target and Service Increased conversion rate audiences more effectively

Adobe CampaignMicrosoft Dynamics 365 Adobe Campaign Microsoft Dynamics 365 Adobe Analytics Microsoft Power BI Adobe Analytics Microsoft Power BI Marketo Microsoft Dynamics 365 Marketo Engage

Marketo, Audience Unified Audience Profile Digital Foundation LinkedIn – Adobe Launch Bing Ads – Adobe Launch AEP + Dynamics 365/CDS Manager + LinkedIn Consolidated view of Personalized content Extension Extension Audience Experience Universal Event Tracking Tag Marketo Microsoft Dynamics 365 customer. Extend reach via Automated form fill Manager Platform look-a-like models Eliminate Targeted asset management DigitalExperience wasted customer touch points Adobe Launch Adobe Launch Adobe Experience Platform Adobe Experience Platform on Azure US & EMEA Real Time Customer Data Platform & Adobe Audience Manager Microsoft Dynamics 365 Adobe Audience Manager Microsoft Dynamics 365 Customer Journey Analytics AEM + MSFT Cognitive Services – Southwest Demo

@ Summit 2018 Adobe Experience Platform Adobe Experience Platform

AEM Managed Services Adobe Sign on Azure (EMEA) AEM MS on Azure (High Availability) Creative Cloud Individual – Sites, Assets, Forms 99.5 AEM Managed Services on Azure on Azure Limited Customer Beta 2016 2017 2018 2019 SLA support in CE, DE AEM MS Sites 99.99 SLA (Azure) Adobe Sign on Azure and UAE support in US, West EU,

Platform (North America) SG Aus, JP

Sales Acceleration Team Collaboration Team Collaboration Team Collaboration Accelerate Time to Hire Team Collaboration Team Security & Access Integrated e-signature Adobe Sign & MSFT Teams Microsoft Teams integration Enhanced Integrated e-signature Adobe Sign & SharePoint Adobe Sign & Microsoft functionality. Streamlined Adobe Sign & MSFT Power with Adobe Creative Cloud icrosoft Teams integration functionality. Streamlined Azure Active Directory workflows for sales. Contract Automate with Adobe Creative Cloud workflows for Dynamics management and governance for Talent

Adobe Sign Microsoft Dynamics 365 Adobe Sign Microsoft Teams Adobe Creative Cloud Microsoft Teams Adobe Creative Cloud Microsoft Teams Adobe Sign Microsoft Dynamics 365 Adobe Sign SharePoint Adobe Sign Azure Active Directory

Workforce Productivity Surface Dial Azure Active Directory Team Collaboration Team Collaboration Integrated Document Integration of MSFT Surface integration with Adobe Doc Cloud & Adobe Doc Cloud &

DigitalMedia management. Streamlined Dial with Creative Cloud Creative Cloud SharePoint/OneDrive SharePoint contract processing Cross team (Photoshop and Premiere) Create PDF from within Web forms integration collaboration SP/OD

Adobe Document Cloud Microsoft 365 Adobe Creative Cloud Adobe Creative Cloud Azure Active Directory Adobe Sign SharePoint Adobe Sign SharePoint

Digital Experience Digital Media

Intelligent Sales and Customer Intelligence Targeted Advertising Marketing Sales Acceleration Team Collaboration

Campaign Orchestration Customer Intelligence Targeted Advertising Sales Acceleration Team Collaboration Complete customer history Adobe Analytics Enhanced Content Pack + Save $$$ with less wasted clicks Integrated e-signature functionality. Streamlined workflows Adobe Sign & MSFT Teams Traffic Analysis & new Mobile Pack Connected customer experience Align Increased click rate for sales. Contract management and governance Adobe Sign & MSFT Flow Marketing, Sales and Service Increased conversion rate Microsoft Teams integration with Adobe Creative Cloud

Adobe Campaign Microsoft Dynamics 365 Adobe Analytics Adobe Audience Manager Adobe Sign Adobe Sign Microsoft Dynamics 365 Microsoft Teams Adobe Creative Cloud Customer Intelligence Unified Audience Profile Power BI Desktop – Adobe Analytics Consolidated view of customer. Extend Team Collaboration Marketo + Dynamics 365 Connector reach via look-a-like models Eliminate Adobe Sign & SharePoint wasted customer touch points Integration Enhanced Adobe Analytics Microsoft Power BI Adobe Sign SharePoint

Marketo Microsoft Dynamics 365 Accelerate Account Based Adobe Audience Manager Microsoft Dynamics 365 Experiences Deep, real-time understanding of targeted Workforce Productivity accounts Target audiences more effectively Digital Foundation Marketo, Audience Manager Marketo Accelerate Time to Hire Surface Dial Adobe Sign on Azure (EMEA) + LinkedIn Integrated e-signature functionality. Streamlined Integration of MSFT Surface Dial with Conversational Digital Foundation workflows for Dynamics for Talent Creative Cloud (Photoshop and Premiere) Audience Manager Experiences/Chat Bots Adobe Experience Personalized content Manager Sites Marketo AEM + AA + AAM + Target + MSFT Automated form fill Adobe Sign Microsoft Dynamics 365 99.99 SLA support Cognitive Services + Dynamics 365 Targeted asset management

Adobe Experience Manager Workforce Productivity Integrated Document Team Security & Access Microsoft Dynamics 365 Microsoft Azure management. Streamlined contract processing Cross Adobe Sign & Microsoft Azure Active AEP + Dynamics 365/CDS team collaboration Directory Creative Cloud Individual – Bing Ads – Adobe Launch Limited Customer Beta (Azure) Extension Experience Platform Microsoft Dynamics 365 Adobe Sign on Azure (North America) Adobe Document Cloud Microsoft 365 Adobe Sign Azure Active Directory AEM Managed Services on Azure Universal Event Tracking Tag

AEM + MSFT Cognitive Services Adobe Launch – Southwest Demo Azure Active Directory integration Adobe Experience Platform with Creative Cloud Platform on Azure Adobe Experience Platform @ Summit 2018 LinkedIn – Adobe Launch Open Data Initiative (Adobe + MSFT+ SAP) Real Time Customer Data Platform AEM Managed Services (High Availability) on Azure Extension Adobe Creative Cloud Azure Active Directory Adobe Experience Platform Microsoft Azure Adobe Experience Platform Adobe Launch

Marketo + Bizible + Journey LinkedIn LinkedIn Orchestration Hidden fields + Ad level tracking and AI driven customer consent feature marketing analytics journeys on support Azure - US

People Based ACS on Azure Customer Real-Time CDP Magento on ACS on Azure Destinations – (Limited Availability) Journey APAC Azure GA in US AAM + LinkedIn Analytics GA EMEA & APAC

AEM Cloud Magento on ODI Journey Marketo + Journey People Based ACS on Azure

DigitalExperience Service on Azure Azure (AEP + Azure) Orchestration LinkedIn Orchestration Destinations GA in EMEA and (Early Adopter AI driven customer Continuous audience AI driven customer Real-time CDP + APAC Program) journeys on Azure - sync journeys on Azure - LinkedIn EMEA APAC

2020 Q1 Q2 Q3 Q4 And more to come…

Dynamics 365 MSFT Teams *Office 365/ SP *Sign on Azure for Sales PDF & Sign Online in APAC Tier 1 languages for (File Handler) Tier 1 languages for EMEA Co-Sell EMEA Co-Sell

*Dynamics Ops + Field Services Signatures with Field

DigitalMedia Work orders

*Integration and/or timeline not yet committed

WORKFORCE PRODUCTIVITY EXPERIENCE INTELLIGENCE CONTENT & COMMERCE MARKETING AUTOMATION & COLLABORATION & UNIFIED PROFILE

Hyper personalized enterprise content Enterprise-level email marketing Fully digital processes, including Actionable experiences based on all management, supporting strong automation and campaign document sharing, and signatures. data in Azure that can be connected to enterprise end-to-end data strategy. orchestration. • Seamless content collaboration other data sets. • Complete customer history in • Impactful actions for complex & review • Real-time customer data platform one profile buying journeys • Streamlined requests for internal • Journey orchestration • Connected customer experience • Managed relationships with approval • Combined data from every part of across channels multiple decision-makers • Secure document tracking the business • Aligned Marketing, Sales & Service • Business impact measured across • Unified data model departments every channel

Adobe Experience Manager Adobe Campaign Adobe Sign Adobe Experience Platform

Microsoft Azure Microsoft Dynamics 365 Microsoft Teams Microsoft Azure

Magento Marketo Engage Microsoft 365

WORKFORCE PRODUCTIVITY SHOPPABLE EXPERIENCES DIGITAL FOUNDATION SALES ACCELERATION

• Integrated document management • Holistic customer view • Managed services on Azure • Integrated e-Signature functionality • Streamlined contract processing • Process automation for fulfillment, • Scalability with security • Streamlined workflows for sales • Optimized cross-team collaboration restocking, etc. • Personalized content, forms, & sites • Contract management and • Increased accuracy of availability • Targeted asset management governance and pricing information

Adobe Document Cloud Magento Adobe Experience Manager Adobe Sign

Microsoft 365 Adobe Experience Manager Microsoft Dynamics 365 Microsoft Dynamics 365

Microsoft Azure Microsoft Azure Microsoft Azure Microsoft Azure

UNIFIED AUDIENCE PROFILE CUSTOMER INTELLIGENCE PEOPLE-BASED DESTINATIONS TARGETED ADVERTISING

• Consolidated view of customer • Rich business insights • Access to people-based platforms • Lower cost due to less • Extend reach via look-a-like models • Advanced analytics functionality with the only data management wasted clicks • Eliminate wasted customer • Streamlined dashboard delivery platform (DMP) that lets you • Higher click rate touch points and access streamline and scale activations • Higher conversion rate • Segmentation for targeted messaging

Adobe Audience ManagerAdobe Analytics Adobe Audience Manager Adobe Audience Manager

Microsoft Dynamics 365 Microsoft Power BI

Financial Services HealthcareRetail Travel and Hospitality Government Hi Tech

Adobe Marketing Cloud Microsoft Dynamics 365

Adobe Experience Cloud Microsoft Azure Adobe Document Cloud

Adobe Analytics Cloud

Adobe Creative Cloud Microsoft 365 Adobe Advertising Cloud

Adobe was awarded the 2020 Microsoft Alliance Global ISV Partner of the Year • This award underscores the depth and breadth of our partnership, and spans all three Adobe business units and all Microsoft cloud platforms. • We’ve been working closely with Microsoft for the past four years to help our customers transform their businesses by unifying data, content, and processes to deliver superior experiences to their customers. • Microsoft and Adobe continue to invest in engineering, development, and marketing resources to further extend global leadership in Customer Experience Management (CXM) solutions across every major industry vertical.

14 Marketing Automation

What does the integration do? • Creates one single view of the customer • Streamlines campaign orchestration between teams – connecting marketing and sales • Shares real-time events for rich profile hydration Adobe Microsoft Campaign Dynamics 365 Who benefits and how? • Marketing, Sales, and Customer Service reps can act based on one single, unified customer profile • They can provide personalized experiences across digital, in-person and all other channels Marketo Engage How does it work? • Microsoft Dynamics 365 provides CRM account information for personalized marketing campaigns with Adobe Campaign and Marketo Engage • Marketo Engage and Adobe Campaign provide behavioral data to Microsoft Dynamics 365 for tailored sales actions

©2020 Adobe. All Rights Reserved. 15 We needed an environment that USE CASES SOLUTIONS offered strong AB testing, • Digital Foundation Adobe Experience Cloud, Adobe personalization, and advanced • Customer Intelligence Analytics, Cloud, Adobe Experience analytics as part of a broader • Personalized Experiences Manager, Adobe Campaign, Adobe solution to address our digital Marketing Cloud marketing goals. Adobe provided the • Content Marketing & Velocity Microsoft Dynamics 365 most powerful, integrated platform for delivering digital experiences Mark Pelletier AAA Northeast increases member satisfaction using Vice President Adobe Experience Cloud to capture feedback and influence future digital experiences AAA Northeast

CHALLENGES KEY RESULTS • Devise a digital strategy fully based on member input Nationwide Digital Satisfaction ratings, up #1 from #14 in AAA federation • Improve member satisfaction by enabling easier, more personalized self-service online Boost in revenue, making digital the top 25% channel for new business • Achieve a higher return on investment for marketing spend through more impactful campaigns Of new memberships initiated online, up 45% from 26% • Capture a higher proportion of revenue through cost- effective digital channels ROI for every dollar spent on new digital 11x experiences

ADOBE CONFIDENTIAL ©2020 Adobe. All Rights Reserved. 16 The integration between Adobe and PARTNER SOLUTIONS Microsoft brings enormous Adobe Campaign, Adobe Analytics, opportunity for the Miami Heat as Adobe Experience Platform Launch we work to deliver amazing Microsoft Dynamics 365, Microsoft experiences both on and off the Azure, Microsoft Power BI court—helping us sell tickets and keep fans engaged. Matthew Jafarian Vice President of Digital Strategy Miami Heat drives sales with personalized experiences, working with EY to integrate Adobe Experience Cloud and Innovation, Miami Heat and Microsoft Dynamics 365. AmericanAirlines Arena

CHALLENGES KEY RESULTS • Drive season ticket membership to keep revenue levels high • Supports the highest mobile sales in the NBA, bringing in $50K per month • Engage fans with relevant mobile experiences • Enables data-driven marketing conversations with a single view of • Gain a 360-degree view of customers across online and online revenue sources offline channels • Provides a strong value proposition for corporate sponsorships by • Make data actionable to send the right message at the right providing access to audiences time • Illuminates customer lifetime value by stitching together online and • Create an integrated ecosystem with Microsoft centered on offline interactions the customer • Saves time by enabling marketers to build personalized sales emails

What does the integration do? • Creates an account-based view for complex multi-touchpoint buying journeys • Enables customers to measure and analyze business impact across every channel Marketo Microsoft Engage Dynamics 365

Who benefits and how? • Marketing and sales teams are aligned on a single understanding of the account • Enriched account data directs more relevant marketing and sales actions

How does it work? LinkedIn • Microsoft Dynamics 365 CRM account information is combined with company info on LinkedIn for targeted marketing automation campaigns within Marketo Engage

©2020 Adobe. All Rights Reserved. 18 With an assist from Marketo, 90% the Trail Blazers were able to Renewal rate for develop successful marketing season ticket holders campaigns aimed at different demographics across multiple geographic regions. 30% Increase in year-over- year ticket sales

"We went through an exhaustive process and selected Marketo because we were excited about their functionality. Particularly their ability to capture and 45% integrate behavioral information with our Microsoft CRM data.” Email open rate - Senior Vice President of Business Operations, Portland Trail Blazers

1 hour to integrate Increased opportunities Saved time and improved Marketo with their through nurturing marketing productivity Dynamics CRM with automation

“Marketo’s interface is straightforward and easy to understand, and the native integration with Microsoft Dynamics CRM was critical to enabling us to gain full insight into our existing lead database.” - Marketing Communications Manager

What does the integration do? • Provides Managed Services on Azure that scale in response to demand and growth • Automated forms fill Adobe • Microsoft Personalized and targeted content for sites Experience Dynamics 365 • Customer data informing asset delivery Manager • Targeted asset management

Who benefits and how? • IT professionals who manage the marketing tech stack can count on security, performance, and high availability • Business practitioners can get personalized assets to market faster • Marketers and sales reps build assets once and automatically format across any customer interface – web, mobile, kiosk, etc. Microsoft Azure How does it work? • Microsoft Dynamics 365 provides CRM account information to Adobe Experience Manager to build targeted content in a centralized hub, all hosted on Microsoft Azure

©2020 Adobe. All Rights Reserved. 21 “By using Adobe Experience MICROSOFT SOLUTIONS ADOBE SOLUTIONS Manager to deliver a hybrid CMS Microsoft Dynamics 365, Adobe Experience Manager model, [a large beverage company] Microsoft Azure is empowering both marketers and IT to deliver omni-channel experiences faster and with greater flexibility Steven Chen CSE A large beverage company leverages hybrid cloud CMS to deliver microservices to global internal stakeholders Adobe

CHALLENGES KEY RESULTS • Improve efficiency by leveraging content across hundreds of • Fluid experiences enable content creators to tailor content microsites presentation to meet the needs of their audiences • Deliver flexible microservices to stakeholders while • The IT team can scale services and enable marketers to maintaining IT control manage content centrally • Improve uptime and stability of multiple websites • With greater stability through Managed Services, a large beverage company requires fewer servers to maintain SLA uptime, leading to lower costs

What does the integration do? • Makes e-signature and digital documentation available directly within applications • Enhances contract management and governance • Protects documents and data with the highest level of Adobe Microsoft authentication, security and compliance Sign Dynamics 365

Who benefits and how? • Streamlines and accelerates sales cycle from prospects to renewals • Increases pipeline visibility for sales and marketing with real-time tracking of contract status

Microsoft Azure How does it work? • Adobe Sign is available directly within Microsoft Dynamics 365 to send documents for secure e-signatures

©2020 Adobe. All Rights Reserved. 23 The integration between Adobe Sign MICROSOFT SOLUTIONS ADOBE SOLUTIONS and Microsoft Dynamics 365 Microsoft Dynamics 365 Adobe Document Cloud including ultimately benefits our bottom line Adobe Sign by allowing us to complete contracts faster so staff can start working on client projects sooner Simon Drake Senior Vice President and UK General Manager Hitachi Solutions accelerates contract turnaround time and improves compliance with an integrated e-signature Hitachi Solutions Europe, Ltd. and document management solution

CHALLENGES KEY RESULTS • Provide better, faster customer service with smoother • Fluid experiences enable content creators to tailor content Reduces transitions contract turnaround time by 80%, getting projects started faster • Improve compliance with GDPR and other regulations • Central repository of electronic documents and signatures established an audit trail of transactions to support compliance • Reduce the time and labor involved in creating and • Delivers more billable hours to drive revenue and improve the managing customer agreements bottom line

• Strengthen reputation as technology leader • New technology solutions applied to internal processes improve customer satisfaction and demonstrate the company’s leadership

What does the integration do?

• Streamlines and digitizes contracting and approval processes

• Creates, sends, and archives documents with industry-leading Adobe Sign security and compliance standards

• Integrating Adobe Sign with Microsoft 365 ensures that teams can efficiently collaborate and drive decision making

Who benefits and how?

• Teams across the organization gain more agility and speed in cross- team collaboration Adobe • Every department mitigates risk by ensuring that PDF documents Document Microsoft 365 are handled securely Cloud

How does it work?

• Microsoft 365 leverages Adobe Document Cloud for enterprise PDF authoring tools built into SharePoint Online and OneDrive

©2020 Adobe. All Rights Reserved. 25 Through our strong partnership with MICROSOFT SOLUTIONS ADOBE SOLUTIONS Adobe, we’re transforming how Microsoft Outlook, Microsoft Adobe Sign, Adobe Acrobat Pro DC government works to provide SharePoint as part of Microsoft within Adobe Document Cloud citizens with faster, more effective 365 services Todd Nacapuv Chief Information Officer State of Hawaii

State of Hawaii saves millions of dollars, reduces carbon footprint, and enhances citizen satisfaction with paperless initiatives that improve internal and external processes

CHALLENGES KEY RESULTS • Reduce the cost of printing and labor involved in signing • Saves almost $5 million in two years on paper, printing, and documents labor costs • Improves document security, transparency, and traceability • Cater to highly mobile and digital workforce within state with digitization government • Documents are automatically routed and e-signatures are • Speed up approval and delivery of new government services secured within hours versus weeks, enabling quicker delivery of citizen services • Make internal processes easier for employees using versatile solutions • Integrations between Microsoft and Adobe products allows more efficient creation, sending, and storage forms

What does the integration do?

• Shares Creative Cloud assets in your conversations using message extensions

• Streamlines feedback and sign-offs from colleagues or clients Microsoft Adobe Sign • Keeps you up-to-date on the actions taken on your assets Teams

Who benefits and how?

• Increase overall employee productivity through enhanced communication and collaboration

• Marketers can decrease time-to-market for creative assets

Adobe Creative Cloud How does it work?

• Adobe Creative Cloud and Adobe Sign share assets and e-signatures to Microsoft Teams for instant team access and collaboration

©2020 Adobe. All Rights Reserved. 27 Adobe Sign is the linchpin of our new MICROSOFT SOLUTIONS ADOBE SOLUTIONS digital workflow. With its strong Microsoft SharePoint, Microsoft Adobe Pro DC, Adobe Sign within integrations with existing Microsoft Teams, Microsoft Power Adobe Document Cloud and Adobe tools and processes, we’re Automate Creative Cloud including Adobe maximizing investments and seeing Illustrator CC and Adobe InDesign CC returns very quickly Dave Thacker, Ph.D. Senior Director of IT Operations and Network Security Iowa State Foundation modernizes the donor experience and increases administrative efficiency with an Iowa State University Foundation integrated digital workflow and e-signature solution

CHALLENGES KEY RESULTS • Encourage larger giving amounts by improving the donation • Get funds to recipients 13 days faster by shortening experience for donors complex donation approval cycle • Adobe Creative Cloud and Adobe Acrobat Pro DC enable • Minimize delays in getting donations approved to distribute teams to create and review content in a universal format funds more quickly • Decreases cost and waste associated with printing by 30% • Reduce manual tasks and paperwork so staff can focus on • Integration with Microsoft SharePoint, Microsoft Teams, donors and Microsoft Flow streamlines and automates donation • Simplify review and approval process for creative content workflows

What does the integration do?

• Integrates customer data from every part of the business

• Organizes data into a unified data model

• Enables customer journey orchestration based on real-time inputs

Who benefits and how? Adobe Microsoft • Marketing and Sales teams can personalize experiences with Real- Experience Azure Time Customer Profiles Platform • Data scientists quickly reconcile data between analytical, behavioral, and ops systems

• Data analysts can visualize data in one single, all-up view

How does it work?

• Adobe Experience Platform is hosted on Microsoft Azure

What does the integration do?

• Aligns diverse data sources into one single view

• Democratizes advanced analytics capabilities across the organization

• Shares reports and dashboards on web or mobile

Who benefits and how? Adobe Microsoft Analytics Power BI • Marketing professionals can access and share intuitive analytics and data visualization reports

• Data analysts can easily leverage more data sources for business intelligence

How does it work?

• Data sources from Adobe Analytics are visualized and reported within Microsoft Power BI

©2020 Adobe. All Rights Reserved. 30 We needed an environment that USE CASES SOLUTIONS offered strong AB testing, • Digital Foundation Adobe Experience Cloud, Adobe personalization, and advanced • Customer Intelligence Analytics, Cloud, Adobe Experience analytics as part of a broader • Personalized Experiences Manager, Adobe Campaign, Adobe solution to address our digital Marketing Cloud marketing goals. Adobe provided the • Content Marketing & Velocity Microsoft Dynamics 365, Power BI most powerful, integrated platform for delivering digital experiences Mark Pelletier AAA Northeast increases member satisfaction using Vice President Adobe Experience Cloud to capture feedback and influence future digital experiences AAA Northeast

CHALLENGES KEY RESULTS • Devise a digital strategy fully based on member input Nationwide DIGITAL SATISFACTION ratings, #1 up from #14 in AAA federation • Improve member satisfaction by enabling easier, more personalized self-service online Boost in REVENUE, making digital the top 25% channel for new business • Achieve a higher return on investment for marketing spend through more impactful campaigns Of NEW MEMBERSHIPS initiated online, up 45% from 26% • Capture a higher proportion of revenue through cost- effective digital channels ROI for every dollar spent on new digital 11x experiences

What does the integration do?

• Personalizes assets for buying experiences

• Automates processes for fulfillment, restocking, etc. Adobe Magento Experience Manager Who benefits and how?

• Enables organizations to combine experience management with rich multi-channel e-commerce

• Marketers and sales reps can personalize every buying experience

How does it work? Microsoft Azure • Magento provides real-time omni-channel commerce and fulfillment for Adobe Experience Manager

• Adobe Experience Manager provides personalized creative assets to commerce channels

What does the integration do?

• Targets customers on LinkedIn based on CRM attributes

• Combines offline and online data in a single segment for more advanced, targeted personalization

Who benefits and how?

• Adobe Marketers save time and effort of manually segmenting and LinkedIn uploading emails into individual activation platforms Audience Manager • Marketers view centralized audiences for consistent segmentation and targeting across all DMP activation channels

How does it work?

• Users generate segments in Audience Manager using both offline and online data and send these segments to LinkedIn to target users with relevant messaging

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