Adobe and Microsoft Partnership Enterprises must evolve to meet customer expectations CUSTOMER EXPERIENCE NOW ENTERPRISE TECHNOLOGY NOW Customer journey is fragmented as Inconsistent data and access profiles exist across disparate sources across teams Customers expect a highly Technology infrastructure lacks personalized experience automation ©2020 Adobe. All Rights Reserved. 2 DELIVERING ELITE BRINGING TOGETHER SIMPLIFYING CUSTOMER EXPERIENCE TARGETING & SEGMENTATION MARKETING & SALES CRITICAL DECISIONS MANAGMENT by bridging B2B & ABM best-in- for personalized experiences with powerful AI & ML through 12 integrated class solutions applications applications MORE SOLUTIONS WITH SOLVING THE ELEVATING WORKFORCE BUILDING GLOBAL AVAILABILITY DATA ESTATE PRODUCTIVITY INNOVATIVE ORGANIZATIONS than ever before on Azure PROBLEM with modern document through improved collaboration, through the Open Data Initiative management creativity, and communication ©2020 Adobe. All Rights Reserved. 3 How do Adobe and Microsoft help customers succeed? Increase in YoY Increase in revenue Yearly savings 25% $5M 30% ticket sales AAA boosted revenue The State of Hawaii saved The Portland Trail Blazers by 25% nearly $5 million in increased year-over-year two years ticket sales by 30% ©2020 Adobe. All Rights Reserved. 4 Open Data Initiative principles 1 2 3 Eliminating AI-Driven Open and data silos business outcomes extensible ADOBE CONFIDENTIAL ©2020 Adobe. All Rights Reserved. 5 Adobe and Microsoft: Integrated Solutions Campaign Orchestration Targeted Advertising Customer Intelligence Customer Intelligence Conversational Marketo + Dynamics 365 Accelerate Account Complete customer history Fewer wasted clicks=lower cost Adobe Analytics Enhanced Power BI Desktop – Adobe Experiences/Chat Bots Integration Enhanced Based Experiences Connected customer experience Increased click rate Content Pack + Traffic Analytics Connector AEM + AA + AAM + Target + MSFT Deep, real-time understanding Align Marketing, Sales Analysis & new Mobile Pack Cognitive Services + Dynamics 365 of targeted accounts Target and Service Increased conversion rate audiences more effectively Adobe CampaignMicrosoft Dynamics 365 Adobe Campaign Microsoft Dynamics 365 Adobe Analytics Microsoft Power BI Adobe Analytics Microsoft Power BI Marketo Microsoft Dynamics 365 Marketo Engage Marketo, Audience Unified Audience Profile Digital Foundation LinkedIn – Adobe Launch Bing Ads – Adobe Launch AEP + Dynamics 365/CDS Manager + LinkedIn Consolidated view of Personalized content Extension Extension Audience Experience Universal Event Tracking Tag Marketo Microsoft Dynamics 365 customer. Extend reach via Automated form fill Manager Platform look-a-like models Eliminate Targeted asset management Digital ExperienceDigital wasted customer touch points Adobe Launch Adobe Launch Adobe Experience Platform Adobe Experience Platform on Azure US & EMEA Real Time Customer Data Platform & Adobe Audience Manager Microsoft Dynamics 365 Adobe Audience Manager Microsoft Dynamics 365 Customer Journey Analytics AEM + MSFT Cognitive Services – Southwest Demo @ Summit 2018 Adobe Experience Platform Adobe Experience Platform AEM Managed Services Adobe Sign on Azure (EMEA) AEM MS on Azure (High Availability) Creative Cloud Individual – Sites, Assets, Forms 99.5 AEM Managed Services on Azure on Azure Limited Customer Beta 2016 2017 2018 2019 SLA support in CE, DE AEM MS Sites 99.99 SLA (Azure) Adobe Sign on Azure and UAE support in US, West EU, Platform (North America) SG Aus, JP Sales Acceleration Team Collaboration Team Collaboration Team Collaboration Accelerate Time to Hire Team Collaboration Team Security & Access Integrated e-signature Adobe Sign & MSFT Teams Microsoft Teams integration Enhanced Integrated e-signature Adobe Sign & SharePoint Adobe Sign & Microsoft functionality. Streamlined Adobe Sign & MSFT Power with Adobe Creative Cloud icrosoft Teams integration functionality. Streamlined Azure Active Directory workflows for sales. Contract Automate with Adobe Creative Cloud workflows for Dynamics management and governance for Talent Adobe Sign Microsoft Dynamics 365 Adobe Sign Microsoft Teams Adobe Creative Cloud Microsoft Teams Adobe Creative Cloud Microsoft Teams Adobe Sign Microsoft Dynamics 365 Adobe Sign SharePoint Adobe Sign Azure Active Directory Workforce Productivity Surface Dial Azure Active Directory Team Collaboration Team Collaboration Integrated Document Integration of MSFT Surface integration with Adobe Doc Cloud & Adobe Doc Cloud & Digital MediaDigital management. Streamlined Dial with Creative Cloud Creative Cloud SharePoint/OneDrive SharePoint contract processing Cross team (Photoshop and Premiere) Create PDF from within Web forms integration collaboration SP/OD Adobe Document Cloud Microsoft 365 Adobe Creative Cloud Adobe Creative Cloud Azure Active Directory Adobe Sign SharePoint Adobe Sign SharePoint ©2020 Adobe. All Rights Reserved. 6 Adobe and Microsoft: Integrated Solutions Digital Experience Digital Media Intelligent Sales and Customer Intelligence Targeted Advertising Marketing Sales Acceleration Team Collaboration Campaign Orchestration Customer Intelligence Targeted Advertising Sales Acceleration Team Collaboration Complete customer history Adobe Analytics Enhanced Content Pack + Save $$$ with less wasted clicks Integrated e-signature functionality. Streamlined workflows Adobe Sign & MSFT Teams Traffic Analysis & new Mobile Pack Connected customer experience Align Increased click rate for sales. Contract management and governance Adobe Sign & MSFT Flow Marketing, Sales and Service Increased conversion rate Microsoft Teams integration with Adobe Creative Cloud Adobe Campaign Microsoft Dynamics 365 Adobe Analytics Adobe Audience Manager Adobe Sign Adobe Sign Microsoft Dynamics 365 Microsoft Teams Adobe Creative Cloud Customer Intelligence Unified Audience Profile Power BI Desktop – Adobe Analytics Consolidated view of customer. Extend Team Collaboration Marketo + Dynamics 365 Connector reach via look-a-like models Eliminate Adobe Sign & SharePoint wasted customer touch points Integration Enhanced Adobe Analytics Microsoft Power BI Adobe Sign SharePoint Marketo Microsoft Dynamics 365 Accelerate Account Based Adobe Audience Manager Microsoft Dynamics 365 Experiences Deep, real-time understanding of targeted Workforce Productivity accounts Target audiences more effectively Digital Foundation Marketo, Audience Manager Marketo Accelerate Time to Hire Surface Dial Adobe Sign on Azure (EMEA) + LinkedIn Integrated e-signature functionality. Streamlined Integration of MSFT Surface Dial with Conversational Digital Foundation workflows for Dynamics for Talent Creative Cloud (Photoshop and Premiere) Audience Manager Experiences/Chat Bots Adobe Experience Personalized content Manager Sites Marketo AEM + AA + AAM + Target + MSFT Automated form fill Adobe Sign Microsoft Dynamics 365 99.99 SLA support Cognitive Services + Dynamics 365 Targeted asset management Adobe Experience Manager Workforce Productivity Integrated Document Team Security & Access Microsoft Dynamics 365 Microsoft Azure management. Streamlined contract processing Cross Adobe Sign & Microsoft Azure Active AEP + Dynamics 365/CDS team collaboration Directory Creative Cloud Individual – Bing Ads – Adobe Launch Limited Customer Beta (Azure) Extension Experience Platform Microsoft Dynamics 365 Adobe Sign on Azure (North America) Adobe Document Cloud Microsoft 365 Adobe Sign Azure Active Directory AEM Managed Services on Azure Universal Event Tracking Tag AEM + MSFT Cognitive Services Adobe Launch – Southwest Demo Azure Active Directory integration Adobe Experience Platform with Creative Cloud Platform on Azure Adobe Experience Platform @ Summit 2018 LinkedIn – Adobe Launch Open Data Initiative (Adobe + MSFT+ SAP) Real Time Customer Data Platform AEM Managed Services (High Availability) on Azure Extension Adobe Creative Cloud Azure Active Directory Adobe Experience Platform Microsoft Azure Adobe Experience Platform Adobe Launch ©2020 Adobe. All Rights Reserved. 7 Adobe and Microsoft: Looking forward Marketo + Bizible + Journey LinkedIn LinkedIn Orchestration Hidden fields + Ad level tracking and AI driven customer consent feature marketing analytics journeys on support Azure - US People Based ACS on Azure Customer Real-Time CDP Magento on ACS on Azure Destinations – (Limited Availability) Journey APAC Azure GA in US AAM + LinkedIn Analytics GA EMEA & APAC AEM Cloud Magento on ODI Journey Marketo + Journey People Based ACS on Azure Digital Experience Digital Service on Azure Azure (AEP + Azure) Orchestration LinkedIn Orchestration Destinations GA in EMEA and (Early Adopter AI driven customer Continuous audience AI driven customer Real-time CDP + APAC Program) journeys on Azure - sync journeys on Azure - LinkedIn EMEA APAC 2020 Q1 Q2 Q3 Q4 And more to come… Dynamics 365 MSFT Teams *Office 365/ SP *Sign on Azure for Sales PDF & Sign Online in APAC Tier 1 languages for (File Handler) Tier 1 languages for EMEA Co-Sell EMEA Co-Sell *Dynamics Ops + Field Services Signatures with Field Digital Media Digital Work orders *Integration and/or timeline not yet committed ©2020 Adobe. All Rights Reserved. 8 Adobe and Microsoft: Key Integrated Solutions WORKFORCE PRODUCTIVITY EXPERIENCE INTELLIGENCE CONTENT & COMMERCE MARKETING AUTOMATION & COLLABORATION & UNIFIED PROFILE Hyper personalized enterprise content Enterprise-level email marketing Fully digital processes, including Actionable experiences based on all management, supporting strong automation