DOCSLIB.ORG

TM Capital Marketing Automation Software Report Industry Spotlight

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
TM Capital Marketing Automation Software Report Industry Spotlight TM Capital Marketing Automation Software Report Industry Spotlight www.tmcapital.com Providing Tech M&A Advisory Services on a Global Scale a portfolio company of a portfolio company of has been acquired by has been acquired by has been acquired by has been acquired by has been acquired by has been acquired by has completed a $10,000,000 has been acquired by private placement of common stock has divested has acquired has acquired has acquired certain assets to Black Logo C: 0 M:0 Y:0 K:100 has acquired has acquired has obtained a has been acquired by majority investment from Blue and Green Logo (Blue) C: 100 M:69 Y:0 K:38 (Green) C:100 M:0 Y:65 K:38 For details visit www.tmcapital.com Marketing Automation Software Industry Spotlight Introduction: A New Phase in the Evolution of the Marketing Automation Software Sector The Marketing Automation Software (MAS) sector has With the explosion of “big data” and the general acceptance become one of the most exciting and dynamic areas within by C-level executives of the need for “Marketing Intelligence” the broader Enterprise Software market. In 2010, TM Capital to drive revenue growth, we believe that the MAS sector initiated coverage of the MAS sector and predicted that the remains well-positioned for above average growth over convergence of various MAS technologies and overlapping the next few years. As evidenced by Figures 1 and 2, the functionality would create confusion in the marketplace escalating usage of mobile devices and the rapid adoption among customers. This confusion would lead MAS vendors to of Social Media as a critical marketing channel – and the recognize the potential synergies with their various solutions massive volume of “big data” that is being collected from and would ultimately drive consolidation in the sector. Major these sources - are forcing marketing professionals back to transactions in the sector such as IBM’s acquisitions of the drawing board to adjust their communication strategies Unica and Coremetrics, Teradata’s acquisition of Aprimo, to more effectively reach “ultra-connected” prospects and Adobe’s acquisitions of Day Software and Omniture, etc. customers. The bottom line is that these trends further dramatically altered the industry landscape and validated highlight the importance of MAS solutions and the outsized our thesis. In 2011, we reiterated our position that the MAS growth opportunity for this sector over the next few years. sector remained poised for significant growth – and further consolidation. Since that time, we’ve seen a rapid adoption Today, we believe the MAS sector is in a new phase of its of MAS solutions as functionality has continued to evolve, the evolution. Historically, the major challenge faced by marketing SaaS delivery platform has become totally pervasive in this professionals was measuring the ROI of marketing campaigns sector, and the ROI from MAS solutions has been validated. and subsequently, justifying an investment in MAS solutions. With the rapid adoption of mobile technologies and social However, given the advances in MAS functionality over the media, and the resulting exponential growth in data, the past few years, the ROI of marketing campaigns can be more need for MAS solutions has never been greater. We’ve also clearly measured and marketing initiatives can now be directly seen further consolidation in the sector as some of the major attributed to top-line revenue performance. While specific Enterprise Software players, such as Oracle, Salesforce. solutions within the MAS sector have developed at different com and others, have announced eye-popping acquisitions rates, in general, the MAS sector has evolved from the “market that will continue to turn the landscape upside down. education” phase, which was characterized by extended sales cycles and the need for MAS vendors to educate Figure 1: Interactive Marketing Industry Growth customers on the value of MAS solutions, into a “sales execution” phase whereby MAS vendors (US$ in Millions) are focused on rounding out their portfolio of $90,000 MAS solutions, developing a comprehensive $80,000 marketing platform, establishing a robust $70,000 partner network and building market $60,000 share via an intense focus on direct sales. $50,000 $40,000 Historically, most MAS vendors have treated the $30,000 B2B and B2C markets differently, primarily due $20,000 to the nature of each market and the differing $10,000 needs of marketing professionals in these — markets. The B2B market has traditionally 2011 2012 2013 2014P 2015P 2016P had a greater emphasis on the sales function Search Marketing Display Advertising Mobile Marketing versus the marketing function – fewer Social Media Email Marketing marketing professionals supporting a larger Categories 2011 2012 2013 2014P 2015P 2016P CAGR sales force. The B2C market has typically Email Marketing $1,510 $1,694 $1,875 $2,066 $2,262 $2,468 10% had more of an emphasis on marketing, as Social Media 1,590 2,119 2,760 3,453 4,217 4,995 26% direct sales – if any (i.e. call centers) – are Mobile Marketing 1,652 2,777 4,238 5,697 7,057 8,237 38% Display Advertising 10,949 12,860 16,085 19,783 23,919 27,600 20% often integrated into a customer service Search Marketing 18,756 21,553 24,613 27,515 30,433 33,319 12% function. B2B solutions are generally tailored Total $34,457 $41,003 $49,571 $58,514 $67,888 $76,619 17% to products or services with longer sales cycles Source: Forrester and typically focus on robust lead nurturing, www.tmcapital.com - 1 - Marketing Automation Software Industry Spotlight Introduction typically been strengths of B2C marketing solutions. In turn, Figure 2: Number of Mobile Internet Connections B2C marketing professionals are beginning to understand the 350 need to create a single profile of their customers based on all 293 299 available data (i.e. website interactions, marketing campaign 300 279 260 responses, buying history, etc.) to turn “browsers into buyers.” 250 234 Given the massive volumes of data available to B2C marketing 204 professionals, this is no easy task. As B2B-oriented MAS 200 vendors seek to move into the B2C market, they will need to 150 either build database expertise or acquire B2C-oriented MAS companies who have experience working with this complexity. 100 Connections 50 As the synergies between various MAS solutions (i.e. lead Millions of Mobile Internet management, email marketing, campaign management, — analytics, etc.) become increasingly evident and customer 2013 2014 2015 2016 2017 2018 needs continue to converge, the MAS sector will continue Source: IBISWorld to move into the “consolidate or persevere” phase and, based on the recent M&A activity in this sector, it appears lead scoring, and sales force automation capabilities. B2B “consolidate” has become the preferred alternative. The sales are typically lower volume, but high-dollar transactions first wave of consolidation in the MAS sector featured large, compared to B2C sales. Sales decisions in the B2B data-centric Enterprise Software vendors acquiring MAS market are based on multiple interactions between sales companies with strengths in campaign management and, professionals and customers whereas B2C buying decisions more significantly, customer and web analytics capabilities. are often made based purely on marketing collateral, website Examples include IBM’s acquisition of Unica and Teradata’s content, etc. While the need for marketing intelligence in acquisition of Aprimo. More recently, some of the larger ERP the B2B market is critical for generating leads, targeting vendors, such as Oracle, have established a strong presence customers and focusing sales efforts, the data available to fuel in the MAS sector through acquisitions of marketing platforms B2B marketing solutions is more readily attainable and less such as Eloqua and Responsys. In addition, leading CRM complex to analyze and understand than in the B2C market. vendors, such as Salesforce.com, have validated the value proposition of an integrated CRM and MAS solution through One of the major differences between the B2B and B2C acquisitions such as ExactTarget (which had previously markets is that B2B MAS solutions rely on data provided by a acquired MAS vendor Pardot). We expect to see additional CRM solution, whereas B2C solutions require the development consolidation within the MAS sector as many of these large and maintenance of an underlying database. There is no Enterprise Software vendors will continue to seek to add need to create a separate database for B2B MAS solutions, capabilities and build out their MAS solutions with the goal of so integration is easier and B2B MAS vendors can focus their creating a truly integrated marketing platform. Furthermore, efforts on developing attractive user interfaces and additional going forward, we expect to see continued encroachment functionality (analytics, reporting, etc.). The trade-off, however, in the MAS sector by other traditional enterprise software is that CRM data is fairly rigid which limits some of the flexibility sectors including business intelligence, content management of B2B MAS solutions. Marketing professionals using B2C and, most notably, e-commerce solution providers, who MAS solutions need to build and maintain an underlying we think could bring a lot of excitement to the MAS sector. database. The good news is there’s plenty of data available to populate this database; the bad news is that B2C solutions are Over the past few years, investors have poured substantial more expensive and require a longer implementation time due amounts of capital into the MAS sector. Notable investments primarily to the complexity associated with the creation of the include HubSpot, ExactTarget (acquired by Salesforce.com), database. With advances in technology, and specifically the Marketo (IPO), ClickSquared (acquired by Zeta Interactive), dramatic increase in the volume and availability of customer Neolane (acquired by Adobe), and SilverPop, who received a data, we are starting to see convergence between the needs collective $175 million in financing since 2011 – which represents of the B2B and B2C markets, especially with respect to lead only a fraction of the total investment in the MAS sector.
Load more

Recommended publications
  • The State of Marketing Automation in 2020 CONTENTS
    whitepaper The State of Marketing Automation in 2020 CONTENTS Foreword..........................................................................................3 Executive summary ........................................................................5 Introduction .....................................................................................8 About the report authors ............................................................. 11 State of adoption of marketing automation ...............................12 Drivers and drawbacks of automation ........................................20 Managing marketing automation ................................................23 Managing B2B Marketing Automation in 2020 © Smart Insights (Marketing Intelligence) Limited. Please go to www.smartinsights.com to feedback or access our other guides. 2 FOREWORD Much as last year, I would like to begin by thanking everyone that took part in our survey. As always your comments and recommendations continue to provide vital feedback and help us to make our annual report as useful and insightful as it can possibly be. As a marketing automation and lead generation provider, we are constantly striving to understand the ever-changing developments in the marketing automation industry. By reviewing the trends that have developed over the past 12 months, observing what has performed well and changes we believe will take off in the months and years to come, we can not only improve our platform but share with you a report that will hopefully illuminate future practices
    [Show full text]
  • Adobe Trademark Database for General Distribution
    Adobe Trademark List for General Distribution As of May 17, 2021 Please refer to the Permissions and trademark guidelines on our company web site and to the publication Adobe Trademark Guidelines for third parties who license, use or refer to Adobe trademarks for specific information on proper trademark usage. Along with this database (and future updates), they are available from our company web site at: https://www.adobe.com/legal/permissions/trademarks.html Unless you are licensed by Adobe under a specific licensing program agreement or equivalent authorization, use of Adobe logos, such as the Adobe corporate logo or an Adobe product logo, is not allowed. You may qualify for use of certain logos under the programs offered through Partnering with Adobe. Please contact your Adobe representative for applicable guidelines, or learn more about logo usage on our website: https://www.adobe.com/legal/permissions.html Referring to Adobe products Use the full name of the product at its first and most prominent mention (for example, “Adobe Photoshop” in first reference, not “Photoshop”). See the “Preferred use” column below to see how each product should be referenced. Unless specifically noted, abbreviations and acronyms should not be used to refer to Adobe products or trademarks. Attribution statements Marking trademarks with ® or TM symbols is not required, but please include an attribution statement, which may appear in small, but still legible, print, when using any Adobe trademarks in any published materials—typically with other legal lines such as a copyright notice at the end of a document, on the copyright page of a book or manual, or on the legal information page of a website.
    [Show full text]
  • Adobe Investor Handout
    4/8/2019 1 4/8/2019 2 4/8/2019 • • • • • • • • • 3 4/8/2019 • • • • • • • • • 4 4/8/2019 5 4/8/2019 6 4/8/2019 • • • • • • • 7 4/8/2019 8 4/8/2019 9 4/8/2019 ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 10 4/8/2019 11 4/8/2019 • • • • • • • • • • • • • 12 4/8/2019 13 4/8/2019 14 4/8/2019 • • • • • • • • • • • • • • • • • • 15 4/8/2019 • • • • • • 16 4/8/2019 • • • • • • 17 4/8/2019 18 4/8/2019 19 4/8/2019 • • • • • • • • • • • • • • • • • • 20 4/8/2019 • • • • • • • • • 21 4/8/2019 22 4/8/2019 23 4/8/2019 24 4/8/2019 • • • • • • • • • • 25 4/8/2019 • • • • • 26 4/8/2019 27 4/8/2019 28 4/8/2019 29 4/8/2019 30 Investor Relations Contact Mike Saviage Adobe 408-536-4416 [email protected] Public Relations Contact Dan Berthiaume Adobe 408-536-2584 [email protected] FOR IMMEDIATE RELEASE Adobe Reports Record Revenue Strong Results Include Record Adobe Document Cloud Performance; Company Increases Fiscal 2019 Targets SAN JOSE, Calif. — March 14, 2019 — Adobe (Nasdaq:ADBE) today reported financial results for its first quarter fiscal year 2019 ended March 1, 2019. Adobe adopted revenue accounting standard Accounting Standards Codification (“ASC”) 606 for its fiscal year 2019. Financial targets provided by the company in Dec. 2018 were based on the prior revenue accounting standard ASC 605. This release reports results based on ASC 606, and where applicable results under the prior ASC 605 standard have been provided for comparison purposes against the company’s ASC 605-based targets. Q1 FY2019 Financial Highlights Under ASC 606 • Adobe achieved quarterly revenue of $2.60 billion in its first quarter of fiscal year 2019.
    [Show full text]
  • The Buyer's Guide to Marketing Automation Software
    The Buyer’s Guide to Marketing Automation Software 2016 Edition #forusersbyusers Curated from End-User Reviews on: Published December 16, 2015 ©2016 TrustRadius. All rights reserved. This publication has been licensed by Marketo. Reproduction or sharing of this publication in any form without TrustRadius’ prior written permission is strictly prohibited. Page 1 of 107 ©TrustRadius Inc. 2015 Table of Contents Introduction .................................................................................................................................................................... 3 Marketing Automation Software Overview ............................................................................................................. 5 Achieving Success with Marketing Automation ..................................................................................................... 7 Historical Trends in Marketing Automation ...........................................................................................................12 Trends for 2016 ...........................................................................................................................................................16 The Best Marketing Automation Software for Small Businesses ......................................................................25 The Best Marketing Automation Software for Mid-Sized Companies ...........................................................26 The Best Marketing Automation Software for Enterprises ................................................................................27
    [Show full text]
  • Marketing Automation
    THE BUSINESS CASE FOR MARKETING AUTOMATION How to Craft a Compelling Case the Executive Team Will Approve Copyright © 2016 | Act-On Software www.Act-On.com Bottom line, you can’t realize the benefits of nurture marketing the way top performers do unless you incorporate a technology platform “that can preconfigure business rules to manage timely engagement and escalate prioritized leads to sales via integration with CRM. No amount of hired resources could manually reach out and touch prospects at just the right time with just the right message. Marketing automation forms the backbone for configuring nurture marketing campaigns across channels and managing communications based on prospect engagement. It’s also one of the only ways marketers can actually start to attribute marketing spend to closed sales. — GLEANSTER, March 2013 www.Act-On.com The Business Case for Marketing Automation | II Table of Contents 1. The Basics of Marketing Automation . 1 2. How to Make a Business Case for Marketing Automation .........................................................9 3. What the Executive Suite Needs to Know .................................. 25 4. Closing Thoughts and Resources .................................................................... 27 www.Act-On.com The Business Case for Marketing Automation | III You’re Convinced Marketing Automation Will Help Your Company Leap Forward... ...if you can convince executive management to adopt the technology. The buyer has evolved. Which means you must, too. THE SCALES HAVE SHIFTED. MARKETING AUTOMATION STRIKES Technology, digital channels, and non-stop THIS BALANCE. connectivity continue to empower today’s buyers It’s a proven method for managing and optimizing with at-the-ready information and increased choice, the entire customer experience, measuring fueling unprecedented global competition.
    [Show full text]
  • Why Use Marketing Automation Marketing Automation Technology Goes Far Beyond Traditional Email Marketing
    Why Use Marketing Automation Marketing automation technology goes far beyond traditional email marketing. Marketing automation is all about using software to automate (often repetitive) marketing activities. Tasks such as email marketing, posting on social media, and even responding to form submissions all can be handled by automation. Beyond the time and efficiency gains—marketing automation does all of this (and more) while providing a more personalized experience for your customers. At its core, marketing automation gives your brand the ability to provide a better customer experience on a granular level, at scale. With the power to customize the experience across every one of your marketing channels, now you can deliver the right message to the right customers at the right time. To nurture conversions, build trust, and extend the lifetime value of your customer base, you need an “always-on” solution that can take every touchpoint of the customer journey into account. Marketing automation is that solution. AUTOMATING LEAD MANAGEMENT Managing your leads and contacts effectively is one of the best things you can do when it comes to improving your overall ROI. Customers want a custom experience from every brand they interact with. To provide them the value they want, your CRM is where everything begins. Beyond this, keeping your CRM up to date and enriched with the most recent client profile data is the first strategic step in marketing automation success. Robust Lead Profiles Your lead and contact profiles become robust data centers where every customer interaction can be tracked, noted, and leveraged to provide deeper programmatic (and more valuable) brand interactions.
    [Show full text]
  • Increase the Lifetime Value of Every Customer. Customer Lifecycle Management from Pitney Bowes
    Customer Engagement Customer Lifecycle Management Making every interaction relevant and engaging Increase the lifetime value of every customer. Customer Lifecycle Management from Pitney Bowes. Customer experience Create profitable experiences. Build on your existing framework. A different employee supports You don’t need to “rip and replace”. leaders outperform the every interaction. Each department Our Customer Lifecycle Management market, generating a has its own process. The same data solution offers a well-planned, is captured on several platforms. incremental approach that integrates return that’s 26 points Sound familiar? It’s no wonder that with your current systems and higher than the 40 percent of organisations cite platforms. In weeks, you can deliver complexity as the greatest barrier to more personalised interactions 1 S&P 500. improving the customer experience.2 across every channel. You already have systems that track • Access, enhance and integrate transactions. We’ll help you use that customer data across departments information to create meaningful • Identify each customer’s interests engagements. Experiences that offer so you can target effectively customers real value. Interactions • Automate decisions on a that grow relationships, boost customer-by-customer basis acquisition and maximise cross- • Personalise content across inbound sell. That’s what customer lifecycle and outbound engagements management is all about. • Determine which specific engagements will drive desired results • Increase productivity with real-time marketing automation 1Watermark Consulting, The 2014 Customer Experience ROI Study • Reach each individual with a message that’s precise, actionable 2eConsultancy. Multichannel Customer Experience Report. and relevant 2 Deliver value at every stage of the customer journey. Turn prospects into Increase satisfaction with profitable customers.
    [Show full text]
  • Adobe & Marketo Fast Facts
    Adobe & Marketo Fast Facts Company Adobe is one of the largest software companies in Marketo, Inc., offers the leading Engagement Overview the world and is the global leader in creative, Platform that empowers marketers to create lasting digital document and digital experience solutions. relationships and grow revenue. Consistently Its diverse product line—which includes Adobe recognized as the industry's innovation pioneer, Creative Cloud, Adobe Document Cloud and Adobe Marketo is the trusted platform for thousands of Experience Cloud—enables customers to create CMOs thanks to its scalability, reliability, and groundbreaking digital content, deploy it across openness. Marketo is headquartered in San Mateo, media and devices, measure and optimize it over CA, with offices around the world, and serves as a time, and achieve greater business success. Only strategic partner to large enterprises and fast- Adobe gives everyone—from emerging artists to growing organizations across a wide variety of global brands—everything they need to design and industries. deliver exceptional digital experiences. Ticker Symbol NASDAQ: ADBE Privately held company Website www.adobe.com www.marketo.com Headquarters San Jose, CA San Mateo, CA CEO Shantanu Narayen Steve Lucas Employees 19,000+ worldwide 1,300+ worldwide Revenue Reported revenue of $7.3 billion in FY2017 Not disclosed History Founded in 1982; Went public in 1986 Founded in 2006; Acquired by Vista Equity Partners in 2016 Founders Chuck Geschke, John Warnock Phil Fernandez, Jon Miller, David Morandi Industry Position Adobe Experience Cloud gives companies Marketo is the leading provider of marketing everything they need to deliver well-designed, engagement, analytics and attribution software.
    [Show full text]
  • Marketing Automation & Your CRM: the Dynamic
    Marketing Automation & Your CRM: The Dynamic Duo Bridge the gap between marketing and sales by creating a single source of truth for your organization. INTRODUCTION intro Align marketing and sales with marketing automation. In 2012, SiriusDecisions predicted that the adoption of the implementation process so that you can better marketing automation would increase 50% by 2015 — understand what it takes to get a fully-integrated it’s now 2015, and the marketing automation industry system up and running. continues to grow at a rapid pace. Why? Because more and more B2B marketers are realizing the benefits of Read on to learn how you can align your two teams, creating a complete marketing and sales ecosystem using gain greater insight into your campaign performance, marketing automation and their CRM. jumpstart lead generation, and positively impact your ROI — all by pairing marketing automation and your In today’s B2B organizations, marketing and sales CRM together to create the ultimate dynamic duo. alignment is critical to success, but these two teams will only work well together when they’re pursuing the same goals and have access to the same actionable information. 79% of top-performing Marketing automation is designed to bridge the gap between marketing and sales by working with your CRM to companies have been using create a single source of truth for your organization. marketing automation for This e-book will walk you through the basics of marketing more than 2 years. -Gleanster automation and the benefits of building a marketing and sales ecosystem. You’ll also get a brief rundown of 2 / Pardot one Marketing automation: What’s all the fuss about? Perhaps you’ve seen the phrase “marketing A marketing automation system typically offers: automation” floating around on the marketing blogs you read.
    [Show full text]
  • The Directory of Experimentation and Personalisation Platforms Contents I
    The Directory of Experimentation and Personalisation Platforms Contents i Why We Wrote This e-book ..................................................................................................... 3 A Note on the Classification and Inclusion of Platforms in This e-book ........................................ 4 Platform Capabilities in a Nutshell ............................................................................................ 5 Industry Leaders AB Tasty: In-depth Testing, Personalisation, Nudge Engagement, and Product Optimisation ............10 Adobe Target: Omnichannel Testing and AI-based Personalisation ...............................................15 Dynamic Yield: Omnichannel Testing, AI-Based Personalisation, and Data Management .................19 Google Optimize: In-depth Testing, Personalisation, and Analytics .............................................. 24 Monetate: Omnichannel Optimisation Intelligence, Testing, and Personalisation ........................... 27 Optimizely: Experimentation, Personalisation, and Feature-flagging .............................................31 Oracle Maxymiser: User Research, Testing, Personalisation, and Data Management ...................... 38 Qubit: Experimentation and AI-driven Personalisation for e-commerce ......................................... 43 Symplify: Omnichannel Communication and Conversion Suites .................................................. 47 VWO: Experience Optimisation and Growth ..............................................................................51
    [Show full text]
  • Adobe Inc ADBE (XNAS)
    Morningstar Equity Analyst Report | Report as of 05 Jan 2021 04:29, UTC | Page 1 of 7 Adobe Inc ADBE (XNAS) Morningstar Rating Last Price Fair Value Estimate Price/Fair Value Trailing Dividend Yield % Forward Dividend Yield % Market Cap (Bil) Industry Capital Allocation QQQ 485.34 USD 500.00 USD 0.97 — 0.00 232.83 Software - Infrastructure Exemplary 04 Jan 2021 04 Jan 2021 11 Dec 2020 04 Jan 2021 04 Jan 2021 04 Jan 2021 22:19, UTC 03:19, UTC Morningstar Pillars Analyst Quantitative Important Disclosure: Economic Moat Wide Wide The conduct of Morningstar’s analysts is governed by Code of Ethics/Code of Conduct Policy, Personal Security Trading Policy (or an equivalent of), Valuation QQQ Overvalued and Investment Research Policy. For information regarding conflicts of interest, please visit http://global.morningstar.com/equitydisclosures Uncertainty Medium High Financial Health — Moderate Adobe Delivers Solid Results While Keeping the Big Picture in Focus; FVE Source: Morningstar Equity Research Up to $500 Quantitative Valuation ADBE Business Strategy and Outlook offerings. a USA Dan Romanoff, CPA, Eq. Analyst, 10 December 2020 Undervalued Fairly Valued Overvalued Adobe has come to dominate in content creation software Analyst Note with its iconic Photoshop and Illustrator solutions, both Dan Romanoff, CPA, Eq. Analyst, 10 December 2020 Current 5-Yr Avg Sector Country Price/Quant Fair Value 1.22 1.11 0.77 0.83 now part of the broader Creative Cloud. The company has Wide-moat Adobe reported strong fourth-quarter results, Price/Earnings 44.8 55.2 21.4 20.1 added new products and features to the suite through including upside to consensus for both revenue and Forward P/E 43.3 — 15.9 13.9 organic development and bolt-on acquisitions to drive the non-GAAP EPS, and provided quarterly guidance that was Price/Cash Flow 41.1 33.2 15.6 13.1 most comprehensive portfolio of tools used in print, ahead of Street expectations, but included an extra week Price/Free Cash Flow 44.3 36.1 23.0 19.5 Trailing Dividend Yield% — — 1.89 2.35 digital, and video content creation.
    [Show full text]
  • B2B Marketing Benchmark Report
    $447 BENCHMARK REPORT 2012 B2B Marketing Research and insights on attracting and converting the modern B2B buyer sponsored by MarketingSherpa 2012 B2B Marketing Benchmark Report 2012 B2B Marketing Benchmark Report Research and insights on attracting and converting the modern B2B buyer Author Jen Doyle, Senior Research Manager Contributors Sergio Balegno, Director of Research David Kirkpatrick, Reporter Production Editor Brad Bortone, Senior Copy Editor Selena Blue, Junior Copy Editor 2012 B2B Marketing Benchmark Report US $447 / ISBN: 978-1-936390-21-2 Copyright © 2011 by MarketingSherpa LLC All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting online or by any information storage and retrieval system, without written permission from the publisher. To purchase additional copies of this report, please visit http://www.sherpastore.com Bulk discounts are available for multiple copies. Please contact: Customer Service MarketingSherpa LLC +1-877-895-1717 (outside US, call +401-247-7655) [email protected] i © Copyright 2000–2011 MarketingSherpa LLC, a MECLABS Group Company. It is forbidden to copy this report in any manner. For permissions contact [email protected]. MarketingSherpa 2012 B2B Marketing Benchmark Report TABLE OF CONTENTS Table of Contents .................................................................................................................... ii Executive Summary ...............................................................................................................
    [Show full text]