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Breakout Sessions at a Glance BREAKOUT SESSIONS AT A GLANCE MONDAY AM MONDAY PM 1 MONDAY PM 2 TUESDAY AM TUESDAY PM Taking a Bite Out of the Older Fans Quitting; Building Powerful Competition - A Look at Multi-Channel Millenials Won’t MARKETING Brands: The Key to Are Tickets Just the the Process of Delivering Price of Entry? Marketing Spectate: How Do You Revenue Growth the Perfect Pitch Sell More Tickets? Discovering & Developing Top Building a Better Staff: Make Training Stick Keeping the Calm SENIOR Talent: Watch a Professional Insanely Great Ideas Interviewer Interview Young for the Millennial Everything Matters When All Chaos Breaks for Recruiting and MANAGEMENT Talent & Tips on Developing Generation Out your “Coaching Tree” Developing Talent Strategic Power: Proof of Performance The 2015 NSF Brought To You By...An Systematically The Sponsor’s - Big Data Delivered Corporate & Industry Inside Look at the NSF SPONSORSHIP Influencing People and Perspective Dynamically Survey Sponsorship System Their Decisions Think Like a Journalist Leveraging Digital - Using Branded Getting Social Media Fan vs. Phone Solutions to Acquire Social Media SOCIAL MEDIA Content to Enhance Right in a VUCA World Fans your Sponsorships Direct Mail for Sports Hashtag for the How Technology Is Fun Matters - With a Little Help from My Friends - The Benefits Marketers - Target Cashbag! Revenue Changing Consumer BUSINESS Personalizing the Fan of Crossing Traditional New Business, Keep Generation via Social Engagement at Live DEVELOPMENT Experience Boundaries Loyal Fans Media on Game Day Events Putting Your Brokers TICKET SALES/ How to Build a Perfect The Art of Developing Renewal Tactics in a To Work - Creative Using Social Media to MANAGEMENT Seller Sales Managers Down Season Ways to Manage Your Sell Tickets Secondary Market Best of the Sunday Getting the Most from Community Programs Technology Petting Workshops - Top Ideas Getting to YES WILD CARD the NSF that Move the Needle Zoo & Take Aways from Sunday’s Workshops The Buyers Speak, How The Fan Experience: White Sox and Parametric: Understanding the The Six Best Ideas You Brands & Agencies are Using Creating a Culture to Data & Analytics to Evaluate Redefining the Suite Experience WILD CARD Hispanic Sports Fan Should Be Doing NOW! Turn Every Customer Sponsorship Investments and with Mobile Technology ROI into a Fan 2 Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com SUNDAY, FEBRUARY 8 AGENDA PROGRAM SESSION LEADERS 10:00 am SUNDAY WORKSHOPS BEGIN (All Workshops at Duke Energy Convention Center) SOCIAL AND DIGITAL MEDIA WORKSHOP presented by Dan Migala, Property Consulting Group ALL OPEN TO OPEN TO NEGOTIATION WORKSHOP Mike Blackstone, SNI Sports ACADEMIC WORKSHOP Mike Redlick, UCF & Roy Yarbourgh, California University of PA BUSINESS OF DIVERSITY IN SPORTS & ENTERTAINMENT (BDSE) WORKSHOP Christina Wright, NCAA MiLB WORKSHOP Andy Milovich, Myrtle Beach Pelicans MLB WORKSHOP Kathy Schwab, Milwaukee Brewers & Tom Sheridan, Chicago White Sox MOTORSPORTS & SPECIAL EVENTS WORKSHOP David Martin, U/S Sports Advisors & Chad Seigler, NASCAR NFL WORKSHOP Brent Schoeb, San Francisco 49ers & Dannon Hulskotter, Minnesota Vikings PRIVATE SESSIONS PRIVATE NHL WORKSHOP Eric Stisser, St.Louis Blues OHIO UNIVERSITY WORKSHOP Jim Kahler, Ohio University RISING STAR WORKSHOP presented by Brian Gainor, GMR Marketing 12:30 pm LUNCH (Provided at Duke Energy Convention Center) 1:30 pm SUNDAY WORKSHOPS RESUME 4:30 pm BUSES DEPART DUKE ENERGY CONVENTION CENTER FOR PAUL BROWN STADIUM 5:00 pm CINCINNATI BENGALS “WELCOME TO THE JUNGLE” OPENING RECEPTION Hosted by the Cincinnati Bengals and Aramark 5:00 pm BEHIND THE SCENES TOUR OF PAUL BROWN STADIUM PANELISTS 6:15 pm DINNER AT PAUL BROWN STADIUM 7:15 pm OPENING NIGHT PANEL DISCUSSION PANELISTS: Cris Collinsworth, Dave Lapham, Bob Trumpy, Solomon Wilcots CRIS DAVE BOB SOLOMON COLLINSWORTH LAPHAM TRUMPY WILCOTS SUNDAY MONDAY CHRISTINA ANDY KATHY TOM CHAD DAVID MIKE BRENT DANNON ERIC STISSER JIM KAHLER BRIAN GAINOR DAN MIGALA CHAD WYNN CAROLYNE AJ MAESTAS KEN UNGAR BRYANT WRIGHT MILOVICH SCHWAB SHERIDAN SEIGLER MARTIN BLACKSTONE SCHOEB HULSKOTTER SVP, Corporate Exec. Dir., Dir. Global Founding Account SAVINI Founder/ President & PFEIFFER Asst. Dir. General Sr. Dir. of Sr. Dir. of VP, Team VP, Business Vice President, Dir. Corporate Dir. Marketing Sponsorship, Center for Sports & Partner, Executive, Senior Vice President, Founder, VP, Club of Human Manager, Marketing, Ticket Sales, Marketing Development, SNI Sports Partnerships, & Business St. Louis Blues Sports Admin., Entertainment PCG/The Partnerships, President, Navigate U/S Sports Services, Resources, Myrtle Beach Milwaukee Chicago White Services, U/S Sports San Francisco Development, Ohio University Consulting, Migala Report Texas Rangers Turnkey Research Advisors Major League NCAA Pelicans Brewers Sox NASCAR Advisors 49ers Minnesota GMR Marketing Search Soccer Vikings Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com 3 AGENDA MONDAY, FEBRUARY 9 PROGRAM (All Events at Duke Energy Convention Center) SPEAKERS MONDAY 7:30 am NEWCOMER’S BREAKFAST David Martin, U/S Sports Advisors BONNER PADDOCK 9:00 am OPENING CEREMONIES 2015 NSF Steering Committee SVP, Marketing & Partnership 9:30 am “RAISING THE BAR” Bonner Paddock, Young’s Market Company Activation, Young’s Market 11:00 am COFFEE BREAK Company 11:15 am SPONSORSHIP: Strategic Power: Systematically Influencing People and Their Decisions Mike Blackstone, SNI Sports STEVE DUPEE MARKETING: Taking a Bite Out of the Competition Chad Wynn, Texas Rangers EVP of Business Development, TICKET SALES: How to Build a Perfect Seller David Rubinstein, Sell Like Hell GMR Marketing SR. MANAGEMENT: Discovering & Developing Top Talent Carolyne Savini, Turnkey Sports & Entertainment Huddle Productions DENNIS SOCIAL MEDIA: Think Like a Journalist - Using Branded Content to Enhance Sponsorship Chris Yates, MANNION BUSINESS DEVELOPMENT: Fun Matters - Personalizing the Fan Experience Junior Gaspard, Experience President & CEO, Palace Sports & WILD CARD: Getting the Most from the NSF Lindsay Campbell, San Francisco Giants Entertainment & Detroit BREAKOUT BLOCK 1 BLOCK BREAKOUT WILD CARD: Understanding the Hispanic Sports Fan AJ Maestas, Navigate Research Pistons 12:15 pm LUNCH IN THE TRADE SHOW ANDY DOLICH 2:00 pm SPONSORSHIP: Proof of Performance - Big Data Delivered Dynamically Dan Kowitz & Mark Ording, IEG Consulting Partner, Odgers MARKETING: Building Powerful Brands: The Key to Revenue Growth Ken Ungar, U/S Sports Advisors Berndtson TICKET MANAGEMENT: The Art of Developing Sales Managers Bryant Pfeiffer,Major League Soccer SR. MANAGEMENT: Make Training Stick for the Millennial Generation Sam Caucci, Sales Huddle Group KEVIN ROCHLITZ SOCIAL MEDIA: Fan vs. Phone Mark Drosos, Lodestone VP, Corp. Sales & Bus. BUSINESS DEVELOPMENT: With a Little Help from My Friends Jeff Berding,Cincinnati Bengals & Aaron Eisel, Cincinnati Reds Development, Baltimore WILD CARD: Getting to YES Dave Muye, FELD Entertainment Ravens BREAKOUT BLOCK 2 BLOCK BREAKOUT SAMMY: The Six Best Ideas You Should Be Doing NOW! Ron Seaver, National Sports Forum AMY LATIMER 3:10 pm SPONSORSHIP: The 2015 NSF Corporate & Industry Survey Jim Kahler & Norm O’Reilly, Ohio University; Ron Seaver, National Sports Forum President, TD Garden/ MARKETING: Are Tickets Just the Price of Entry? Brendan Quinn & Tammo Walter, 160over90 Boston Bruins TICKET SALES: Renewal Tactics in a Down Season Bill Sutton, Bill Sutton & Associates SR. MANAGEMENT: Building a Better Staff Dr. Bonnie Tiell, Tiffin University BILL SUTTON SOCIAL MEDIA: Leveraging Digital Solutions to Acquire Fans Heather Cohen McDonald, Ticketmaster Principal, Bill Sutton & BUSINESS DEVELOPMENT: Direct Mail for Sports Marketers Keith Goodman, Modern Postcard Associates WILD CARD: Community Programs that Move the Needle Danny Heinsohn, Access Event Solutions BREAKOUT BLOCK 3 BLOCK BREAKOUT WILD CARD: The Buyers Speak presented by Stephen Master, Nielsen HEATHER COHEN 4:15 pm AFTERNOON BREAK MCDONALD Dir. of 4:30 pm “THE MORE THINGS CHANGE...” Super Panel MODERATOR: Steve Dupee, GMR Marketing Marketing, PANELISTS: Dennis Mannion, Detroit Pistons; Andy Dolich, Odgers Berndtson; SEM, Kevin Rochlitz, Baltimore Ravens; Amy Latimer,TD Gardens//Boston Bruins Ticketmaster 6:00 pm NSF OPENING NIGHT IN THE TRADE SHOW presented by HOSTED BY 4 Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com Final Agenda Subject to Change. For Updates Visit: www.sports-forum.com TUESDAY, FEBRUARY 10 AGENDA PROGRAM (at Duke Energy Convention Center - Budweiser Gala at Great American Ballpark) SPEAKERS TUESDAY 8:45 am OPENING REMARKS GENE SMITH Athletic 9:00 am “WHAT KEEPS YOU UP AT NIGHT?” Super Panel MODERATOR: Abe Madkour, Sports Business Journal/Sports Business Daily Director, PANELISTS: Gene Smith, The Ohio State University; Howard Handler, Major League The Ohio State Soccer; Len Komoroski, Cleveland Cavaliers; Steve Phelps, NASCAR University 10:45 am COFFEE BREAK 11:00 am SPONSORSHIP: Brought To You By...An Inside Look at the NSF Sponsorship System Ron Seaver, National Sports Forum HOWARD HANDLER MARKETING: Multi-Channel Marketing presented by Oracle Marketing Cloud CMO, Major League TICKET SALES: Putting Your Brokers To Work - Creative Ways to Manage Your Secondary Market David McElwee, Washington Nationals Soccer SR. MANAGEMENT: Everything Matters Tom Hoof, University of South Florida SOCIAL MEDIA BREAKOUT SESSION presented by Vizrt STEVE PHELPS BUSINESS DEVELOPMENT: Hashtag
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