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El Tractament De Les Dones Esportistes Durant Els Jocs Olímpics De Rio De Janeiro

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El Tractament De Les Dones Esportistes Durant Els Jocs Olímpics De Rio De Janeiro Grau en Periodisme Curs acadèmic 2016/2017 Facultat d’Empresa i Comunicació TREBALL DE FI DE GRAU EL TRACTAMENT DE LES DONES ESPORTISTES DURANT ELS JOCS OLÍMPICS DE RIO DE JANEIRO Mireia Alfonso Royo Tutora: Montserrat Casas Arcarons El tractament de les dones esportistes durant els Jocs Olímpics de Rio de Janeiro 2016 Mireia Alfonso Royo RESUM En els últims Jocs Olímpics celebrats a Rio de Janeiro 2016, les dones van aconseguir més medalles que els homes en la delegació espanyola produint-se així una major aparició i repercussió del sexe femení en els mitjans de comunicació nacionals. Excepcionalment, trobem els esports minoritaris com l’esgrima, la lluita grecoromana i el pentatló modern, que són invisibles en el focus mediàtic. Mentre que l’atletisme, el bàsquet, el tenis i els esports aquàtics, principalment la natació, són els esports majoritaris. Tot i que aquests només apareixen una vegada cada quatre anys, sobretot l’atletisme i els esports aquàtics, per la gran repercussió que provoca el futbol durant tot l’any. És en els Jocs Olímpics on es posa més atenció a les dones esportistes i fa que gaudeixen de la popularitat mediàtica, que no torna a aparèixer fins a la pròxima edició olímpica. Cal destacar que els èxits aconseguits en aquestes competicions continuen en els nacionals, europeus, mundials, entre d’altres. Per aquest motiu, cada vegada és més habitual la retransmissió de campionats d’esports minoritaris o, almenys, la menció d’ells en informatius. També és cert que els esports masculins apareixen amb més abundància, però el de les dones va creixent en funció del resultat evidentment, una victòria té més possibilitats de sortir que una derrota. Per analitzar el tractament informatiu de les dones en l’última edició dels Jocs Olímpics, ens centrarem en la televisió pública espanyola (TVE) i la catalana (TV3), ja que la primera tenia els drets televisius a escala nacional i la segona representa a la gran quantitat d’esportistes olímpics que varen competir amb nacionalitat catalana (26%). Dels 305 esportistes espanyols que varen participar, 81 eren catalans, 36 de Madrid, els valencians i andalusos amb 24, i el País Basc amb 21 esportistes (El Confidencial, 2016)1. S’han analitzat els resultats de manera quantitativa, tant pel nombre de mencions com del temps dedicat a cada un dels esports i esportistes, diferenciant el sexe femení i el masculí. PARAULES CLAU Dones, esports, Jocs Olímpics, Rio de Janeiro 2016, mitjans de comunicació, mencions, minutatge, TVE, TV3 1 Cortijo, M. (2016). El 26% de los 305 deportistas españoles que participan en Río de Janeiro son catalanes. El Confidencial. Consultat 24 d’abril de 2017, des de http://www.elconfidencial.com/deportes/juegos-olimpicos/2016-08-02/rio-de-janeiro-olimpiadas-deportistas- atletas-espanoles-comunidades-nacionalizados_1240763/ 2 El tractament de les dones esportistes durant els Jocs Olímpics de Rio de Janeiro 2016 Mireia Alfonso Royo ABSTRACT At the last Olympic Games held in Rio de Janeiro in 2016, women won more medals than men in the Spanish delegation, producing a greater appearance and repercussion of women in the national media. Exceptionally, we find minority sports such as fencing, greco- roman wrestling and modern pentathlon, which are invisible in the media focus. While athletics, basketball, tennis and water sports, mainly swimming, are major sports. Although they only appear once every four years, especially athletics and water sports, because of the great impact that football brings throughout the year. It’s at the Olympic Games when the women athletes have more attention and makes them enjoy media popularity, which doesn’t reappear until the next Olympic edition. It should be noted that the successes achieved in these competitions continue in the national, European, world, etc. For this reason, the retransmission of minority sports championships or, at least, the mention of them in informative is more and more habitual. It is also true that male sports appear more abundantly, but the women sports is growing as a consequence of the result. Obviously, a victory is more likely to be published than a defeat. In order to analyze the information treatment of women in the last edition of the Olympic Games, we will focus on Spanish public television (TVE) and Catalan TV3, since the first had the national television rights and the second represents the great number of Olympic athletes who competed with Catalan nationality (26%). Of the 305 Spanish athletes who participated, 81 were Catalan, 36 from Madrid, Valencians and Andalusians were 24, and the Basque Country was represented by 21 athletes (El Confidencial, 2016). We have analyzed the results in a quantitative way, as much by the number of mentions as of the time dedicated to each one of the sports and sportsmen, differentiating the feminine sex and the masculine one. KEYWORDS Women, sports, Olympic Games, Rio de Janeiro 2016, media, mentions, time, TVE, TV3 3 El tractament de les dones esportistes durant els Jocs Olímpics de Rio de Janeiro 2016 Mireia Alfonso Royo Índex 1. Introducció ...................................................................................................................................................................................... 6 2. La recerca ........................................................................................................................................................................................ 7 3. Objectius ......................................................................................................................................................................................... 7 3.1. Objectiu general .................................................................................................................................................................... 7 3.2. Objectius específics ............................................................................................................................................................... 7 4. Hipòtesis .......................................................................................................................................................................................... 7 5. Marc teòric ...................................................................................................................................................................................... 8 5.1. Les dones esportistes en els JJOO .......................................................................................................................................... 8 5.1.1. Dones esportistes rellevants ...................................................................................................................................... 13 5.1.2. Esportistes espanyoles rellevants ............................................................................................................................... 14 5.2. Les dones esportistes en els JJOO de Rio de Janeiro ............................................................................................................. 15 5.2.1. Dones esportistes rellevants en els JJOO 2016 ............................................................................................................ 18 5.2.2. Esportistes espanyoles rellevants en els JJOO 2016 .................................................................................................... 19 5.3. Tractament dels mitjans de comunicació de les dones en els JJOO ....................................................................................... 20 6. Metodologia .................................................................................................................................................................................. 24 7. Resultats ........................................................................................................................................................................................ 25 7.1. Per esports .......................................................................................................................................................................... 25 7.1.1. Per mencions ............................................................................................................................................................. 25 7.1.1.1. Sexe masculí ................................................................................................................................................. 26 7.1.1.2. Sexe femení .................................................................................................................................................. 30 7.1.2. Per temps (minutatge) ............................................................................................................................................... 33 7.1.2.1. Sexe masculí ................................................................................................................................................. 33 7.1.2.2. Sexe femení .................................................................................................................................................. 35 7.2. Per esportistes ..................................................................................................................................................................... 36 7.2.1. Per mencions ............................................................................................................................................................
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