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American JOURNALISM I Iii 200 BOOKS ON I I I American WW E l LI L' Journalism L~ AN AASDJ 13 CONSENSUS ~ LIST Compiled and Annotated by FllANK LUTHER Mon ScuooL OF JoUBNALISM University of Missouri 1 9 5 9 FOREWORD FoR THE PAST THIRTY YEARS Frank Luther Mott has pre~ pared annotated lists of selected books on journalism for the use of students and libraries. These have been spaced at in­ tervals of about six years. The edition of the last one, dated 1953, having been exhausted, I suggested that he might wel­ come the cooperation of the faculties of AASDJ schools in the choice of the titles to comprise a new list. He accepted the idea enthusiastically, and a tentative list of 250 books was sent out for checking - five copies of the list to the head of each school. There was a gratifying response, as the attached list of cooperators attests. The original project aimed at a list of 100, but suggestions of our correspondents led to some changes in categories and to the addition of a number of titles, so that we have come up with a list of 200 books. Dean Mott will explain the growth of the total list in his "Introduction." The annota­ tions are his, as well as the arrangement into categories. The expense of publication has been assumed by the School of Journalism of the University of Missouri, which issues the iist as a bulletin in its Journalism Series for free distribution. I hope this compilation will be found useful. I wish to thank heartily the 97 collaborators in this project, whose names follow. EARL F. ENGLISH President, American Association of Schools and Departments of Journalism INTRODUCTION No TWO READERS EVER agree on the best ten or fifty or hundred or thousand books. Indeed, no maker of such lists is likely to agree with himself when a year or so elapses between two such compilations. Nobody will be satisfied with this list; certainly the head compiler is not. I am disappointed be­ cause it leaves out some favorite books of mine - some that I could not include simply because they did not get a respect­ able vote in our poll. However, let it be said at the outset that this is not a list of "best" books. What is best for one purpose may not be so for another; what is best for one reader may be poor for his neighbor; what was best for me once upon a time may be pretty bad for me now. The making of lists of "best" books is an amusing game, and it is often a profitable exercise for students; but the compiler must not take his own effort too seriously if he is to avoid the suspicion of megalomania. The word "best" does not appear in this list in title, headings, or annotations. The original aim in putting the present list together was to obtain a consensus of journalism teachers as to the books with which they would most like to have their students ac­ quaint themselves. In its main categories the present list rep­ resents such a consensus. The first checking form submitted did not include such specialized fields as advertising, maga­ zines, photojournalism, public relations, radio, television, and typography, on the ground that each of these had its own fairly available bibliography. It soon became apparent, how­ ever, from titles written in on the forms and from letters received from cooperators, that there was general dissatis­ faction over these omissions. Accordingly, several new cate­ gories were added, and we are especially indebted to the specialists in these fields who helped in compiling the supple­ mentary lists. This is no general bibliography. We have no wish to com­ pete with the more comprehensive lists. Roland E. Wolseley's 200 BOOKS ON American JOURNALISM I iii LIST OF COOPERATORS Abney, George (Ga.) Haag, M. R. (Okla. State) Nelson, Roy Paul (Ore.) Baird, R. N. (Ohio) Hall, William E. (Nebr.) Peterson, Theodore (Ill.) Baker Richard (Columbia) Heath, Harry (Iowa State) Plasterer, Nicholas N. (la.) Baskette, F. K. (Colo.) Helbert, Clifford (Marquette) Plummer, Niel (Ky.) Belden, Louis (Marquette) Hohenberg, John (Columbia) Phillips, George (S. D. St.) Bente!, Dwight (San Jose) Hortin, L. J. (Ohio) Price, Frank J. (La.) Blinn, E.G. (S. D.) Host, David (Marquette) Price, Warren C. (Ore.) Blum, Eleanor (Ill.) Hostetter, Helen P. (Kan. St.) Reddick, D. C. (Tex.) Blumberg, N. 8. (Mont.) Hultang, John L. (Ore.) Rhode, R. B. (Colo.) Boylan, James R. (Columbia) Humphreys, Sexton E. (Ohio) Riegel, 0. W. (Wash. & Lee) Brodshaug, Melvin (Boston) Hvistendohl, J. K. (S.D.) Ross, Donald (Marquette) Brown, C. H. (Pa. State) Jennings, Kenneth Q, Rucker, Bryce (Mo.) Bush, Chilton R. (Stanford) (Rutgers) Samuelson, Merrill Carter, Roy (Minn.) Jermain, Leonard L. (N.M.) (Stanford) Charnley, M. V. (Minn.) Janes, John Paul (Fla.) Schwartz, J. W. (la. State) Chunn, Ellsworth (Okla. St.) Kalshoven, J. E. (Tenn.) Simmons, George E. Clark, Wesley C. (Syracuse) Kappen, Charles V. (San (Tulane) Crawford, Robert P. (Nebr.) Jose) Spurgeon, Dolores (San Jose) Davis, Horace G., Jr. (Fla.) Keller, Allan Smith, H. L. (Wash.) David, Paxton Kunerth, William F. (Iowa Stempel, John E. (Ind.) Disney, Richard L. Jr. (Wis.) State) Stratton, James C. Drewry, John E. (Ga.) Lain, J. M. (Tenn.) (Okla. State) Dugan, E. B. (Mont.) Lambert, Edward C. (Mo.) Taft, William H. (Mo.) Eaton, George R. Macy, Elbert Thompson, Paul J. (Tex.) Edom, C. C. (Mo.) Markham, James W. (Pa. Tucker, Willis C. (Tenn.) Ellard, Roscoe (Columbia) State) Vogel, Joe 8. (Fla.) Ellis, Byron C. (Kan. State) Martin, L. John (Fla.) Waldrop, A. Gayle (Colo.) Emery, Edwin (Minn.) Merwin, F. E. (Rutgers) Weimer, Rae 0. (Fla.) Fisher, Paul (Mo.) Mitchell, John D. (Colo.) Westley, Bruce H. (Wis.) Fox, Rodney (Iowa St.) Moeller, Leslie G. (Iowa) Whitaker, John R. (Okla.) Gentry, Richard H. (Rutgers) Moore, William (Ky.) White, David Manning Gerald, J. Edward (Minn.) Morelock, T. C. (Mo.) (Boston) Goldsmith, A. 0. (La.) Murphy, L. W. (Ill.) Wilson, Quintus C. (Utah) Greb, Gordon 8. (San Jose) Nafziger, Ralph 0. (Wis.) Wolseley, Roland E. Griggs, Harry H. (Fla.) Nelson, Harold L. (Wis.) (Syracuse) Gross, Milton E. (Mo.) ii I 200 BOOKS ON American JOURNALISM The Journalist's Bookshelf, now in its sixth edition, has sup­ plied, for the past twenty years, a very useful annotated bibliography. B.oscoe Ellard's "Selective Bibliography on Journalistic Subjects," which appeared for many years in the Editor & Publisher International Year Book, was an intelli­ gent and laborious compilation; one regrets its reduction to a classified list of books published in the preceding year in the 1959 "Red Book." \Ve look forward with keen anticipation to the publication of Warren C. Price's comprehensive annotated bibliography on journalism now in process at the University of Minnesota Press. Among the annotated bibliographies in specialized fields we must mention gratefully Scott M. Cut­ lip's Public Relations Bibliography (University of Wisconsin Press, 1957), Donald E. Brown's "Radio and Television" (Journalism Qumterly, XXXIV, 378-86, Summer 1957), Don­ ald H. Jones, 100 Books on Advertising (University of Mis­ souri Bulletin, 1954), Paul Fisher's An Annotated Check List of Some Typographic Sources (Linotype School, University of Missouri, 1951), C. C. Edom's "An Annotated Bibliography for the Photo-Journalist" (in The Complete Book of Press Photography, NPPA, New York, 1950), and John E. Drewry's "Magazine Journalism: A Selected Bibliography" (] ournalism Quarterly, XXV, 260-77, Sept. 1948). As for the annotations, for good or ill I am strictly respon­ sible for them. I have accepted advice and opinions on them here and there, but I am the goat. I have made them brief, descriptive, objective. I have avoided adjectives that would tend to rank or evaluate books in a particular field; the ap­ pearance of a title in this list is equivalent to a statement that it is a leading work. Evaluation in this list is in the selection itself; I have tried my hardest to limit the annotations to such descriptions as may be necessary beyond the bare titles. Finally, it may be noted that while there are a great many out-of-print books on our list, there has been a clear prefer­ ence throughout for new (or recently revised) works. FRANK LUTHER Morr 200 BOOKS ON .American JOURNALISM Advertising, Circulation and Management Also see Community Weekly, Law and Liberty BARTON, RoGER, editor. Advertising Handbook. 1950. Prentice­ Hall, New York. Authoritative treatment of the main aspects of advertising by 35 experts in their fields. BEDELL, CLYDE. How to Write Advertising That Sells. 1952. McGraw-Hill, New York. Points of view, selling stratagems, touchstones of ad writing for retail and mail-order copy. BORDEN, NEIL H. The Economic Effects of Advertising. 1942. R. D. Irwin, Homewood, Ill. Definitive analyses of the roles taken by advertising in the Ameri­ can economy. BuRTON, PHILIP WARD. Retail Advertising for the Small Store. 1951. Prentice-Hall, New York. Why, where, what, and how for retailers to advertise. DYAR, RALPH E. Newspaper Promotion and Research. 1942. Harper, New York. Diversified and practical treatment; helpful despite its age. HARRAL, STEWART, Profitable Public Relations for Newspa­ pers. 1957. J. W. Edwards Co., Ann Arbor, Mich. Extensive compilation of hints, tips, devices drawn from actual newspaper practices, together with discussion of principles. 2 I 200 BOOKS ON American JOURNALISM KIRKPATRICK, C. A. Advertising. 1959. Houghton Mifflin, Boston. The basic principles of advertising presented in comprehensive detail. KLEPPNER, OTTO. Advertising Procedure. 1925. Prentice-Hall, New York. 4th edition 1950. A comprehensive text, long used in the schools. LUND, JoHN V. Newspaper Advertising. 1947. Prentice-Hall, New York. Sales, research, promotion, planning, layout, copywriting for daily and weekly.
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