Tourism Statistics Lower Austria
Tourism statistics Lower Austria
Doris Mayer Department of economics and tourism Government of Lower Austria
Lower Austria – Facts & Figures
• Austria‘s largest province (19.174 km2 = 23% of Austria)
• situated round Austria‘s capital Vienna
• borders on the Czech Republic and Slovakia
• population: 1,6 million (20% of Austria)
• 573 municipalities
1 6 tourism regions
wine & fine dining health & spa
diversity of landscape cultural sights
2 Tourism structure
Department economics & tourism in the government
Federal Tourist board
Mostviertel Wienerwald Weinviertel Waldviertel Donau Wiener region region region region region Alpen region
573 municipalities
The use of tourism statistics for Lower Austria
3 We use statistical data for…
• defining and measuring strategic goals
• marketing planning & measuring
• monthly analysis (regions, markets, categories
of accomodation, occupancy,…)
• political support & decisions
Tourism strategy - Goals until 2010
Lower Austria wants to…
• achieve 7 million overnight stays until 2010
• double overnight stays from markets:
Czech Republik, Slovakia, Hungary and Poland
• increase average rate of occupancy to 40%
• increase total revenue in tourism market : + 10%
4 Different types of tourism
25% 50% holiday tourism business travel
25% health tourism
Development overnight stays 1997 - 2007
6.400.000
6.200.000 6.000.000
5.800.000
5.600.000 5.400.000
5.200.000 5.000.000
4.800.000 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
5 Development overnight stays in the municipality Baden
470.000 460.000 450.000 440.000 430.000 420.000 410.000 400.000 390.000 380.000 370.000 97 98 99 00 01 02 03 04 05 06 07
Rate of occupancy: summer season 57,10%, winter season 41,32% Number of beds: 2300 Overnight stays 2007: 421.081
Countries of origin
65% Austria Germany Others 16% Hungary Netherlands Italy USA
6 Development of the Hungarian Market (number of arrivals)
60.000
50.000 48.206
40.000
30.000 25.171 20.000
10.000
0
7 8 9 0 5 6 7 9 9 0 0 9 9 0 001 002 0 199 1 1 2 2 2 200 200 2 2003 2004
Bundesländerranking 2006 (in Mio.) The 100 most important tourism municipalities
7 Importance of tourism for economy of Lower Austria
• Share of GDP (gross domestic product): 4%
• Total revenue in tourism market : € 1,2 billion • Revenue in overnight stays : € 500 million • Revenue in day trips: € 700 million
Source: TSA 2005
Tourism statistics…
…a very important planning and measuring instrument
…essential for our daily work!
Thank you for your attention!
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