Tourism statistics Lower Austria Doris Mayer Department of economics and tourism Government of Lower Austria Lower Austria – Facts & Figures • Austria‘s largest province (19.174 km2 = 23% of Austria) • situated round Austria‘s capital Vienna • borders on the Czech Republic and Slovakia • population: 1,6 million (20% of Austria) • 573 municipalities 1 6 tourism regions wine & fine dining health & spa diversity of landscape cultural sights 2 Tourism structure Department economics & tourism in the government Federal Tourist board Mostviertel Wienerwald Weinviertel Waldviertel Donau Wiener region region region region region Alpen region 573 municipalities The use of tourism statistics for Lower Austria 3 We use statistical data for… • defining and measuring strategic goals • marketing planning & measuring • monthly analysis (regions, markets, categories of accomodation, occupancy,…) • political support & decisions Tourism strategy - Goals until 2010 Lower Austria wants to… • achieve 7 million overnight stays until 2010 • double overnight stays from markets: Czech Republik, Slovakia, Hungary and Poland • increase average rate of occupancy to 40% • increase total revenue in tourism market : + 10% 4 Different types of tourism 25% 50% holiday tourism business travel 25% health tourism Development overnight stays 1997 - 2007 6.400.000 6.200.000 6.000.000 5.800.000 5.600.000 5.400.000 5.200.000 5.000.000 4.800.000 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 5 Development overnight stays in the municipality Baden 470.000 460.000 450.000 440.000 430.000 420.000 410.000 400.000 390.000 380.000 370.000 97 98 99 00 01 02 03 04 05 06 07 Rate of occupancy: summer season 57,10%, winter season 41,32% Number of beds: 2300 Overnight stays 2007: 421.081 Countries of origin 65% Austria Germany Others 16% Hungary Netherlands Italy USA 6 Hungarian Market 60.000 Development of the 50.000 40.000 30.000 20.000 10.000 25.171 0 (number of arrivals) 1997 1998 1999 2000 2001 48.206 2002 2003 Bundesländerranking 2006 2004 2005 2006 2007 Mio.) The 100(in most important tourism municipalities 7 Importance of tourism for economy of Lower Austria • Share of GDP (gross domestic product): 4% • Total revenue in tourism market : € 1,2 billion • Revenue in overnight stays : € 500 million • Revenue in day trips: € 700 million Source: TSA 2005 Tourism statistics… …a very important planning and measuring instrument …essential for our daily work! Thank you for your attention! 8.