THURSDAY, APRIL 30 SESSION PROGRAM SUNDAY, MAY 3 12:00PM REGISTRATION 8:30AM BREAKFAST SESSION NAMM Oral History Project 5:00PM ORIENTATION – FIRST TIMERS SATURDAY, MAY 2 Dan Del Fiorentino, NAMM

9:10AM BREAKOUT SESSIONS 5:30PM OPENING NIGHT RECEPTION 9:40AM POWER HOUR (ROUND 4) (SPONSORED BY HAL LEONARD)  The Teachers Have Spoken Sharon Pugh, Popplers Music 10:50AM SPARK 7:00PM MEET & EAT  Win/Win (& Win): Making Workshops “Work” for Everyone – Publishers, 1:00PM GENERAL SESSION FRIDAY, MAY 1 Retailers & Attendees Best Ideas Elliott Wessel, Schmitt Music David Jahnke, Hal Leonard 9:00AM KEYNOTE SESSION Print Music 3.0  Digital Print: Practices & Standards 2:20PM BREAKOUT SESSIONS Larry Morton, Hal Leonard Don Langlie, Popplers Music  Retail Outside the Box: Achieving

10:00AM POWER HOUR (ROUND 1) Success through Unconventional 10:10AM POWER HOUR (ROUND 3) Advertising, Video Content & Store

Culture 11:20AM BREAKOUT SESSIONS 11:30AM SPARK Myrna Sislen, Middle C Music  Your MEA Convention: The Most Wonderful Time of the Year 1:30PM EXCURSION TO THE NEW  Innovation and Growth – The Silicon Tracy Leenman, Musical Innovations ORLEANS JAZZ & HERITAGE FESTIVAL Valley Way (but without the tech!) (CAPACITY LIMITED!) David Friedman, Ficks Music  The Teachers Have Spoken Sharon Pugh, Popplers Music  Two Ways to Break the Law Alan Friedman, FKCO  Innovation and Growth – The Silicon Valley Way (but without the tech!) 3:30PM GENERAL SESSION David Friedman, Ficks Music Entrepreneurism – NOLA-style! moderated by Frank Alkyer, Music Inc. 1:00PM GENERAL SESSION Copyright in the Classroom 6:00PM MARDI GRAS PARTY & AWARDS Brittain Ashford, Music Publishers Association (SPONSORED BY ALFRED MUSIC)

2:00PM POWER HOUR (ROUND 2)

3:10PM SPARK

4:20PM BREAKOUT SESSIONS JAZZ & HERITAGE HIGHLIGHTS  Showstopping Showrooms: Dead & Company • Lizzo • The Isley Brothers Merchandising for Success & Profit Keb’ Mo’ • Nicky Jam • Galactic • Cyril Neville Gayle Beacock, Beacock Music Tribute to Art Neville feat. Aaron Neville, The Meters, the Neville Brothers Band  Cajun-Style Print Management with the Doug Kershaw • plus many more… Spice of Software

Bill Steppan, Tri-Technical Systems

 Two Ways to Break the Law Alan Friedman, FKCO