Exporter Guide Jordan

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Exporter Guide Jordan THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: 12/22/2016 GAIN Report Number: JO160013 Jordan Exporter Guide Approved By: Orestes Vasquez Prepared By: Mohamed Khraishy Report Highlights: This report provides updated information for U.S. exporters of food and agricultural products to Jordan. The report highlights best prospects for consumer-oriented food products. Jordan’s food imports in the first 9 months of 2016 were valued at $3.1 billion, of which U.S. food and agricultural products were valued at $233 million, an 18 percent increase from 2015. The increase is due to a surge in corn exports and a 95,000 MT wheat grant under FAS’ Food for Progress program. US market share is expected to grow in food ingredients used in food processing as Jordan’s agribusiness sector continues to enjoy solid growth. Post: Amman Disclaimer: This report was prepared by the Foreign Agricultural Service office at U.S. Embassy, Amman, Jordan for exporters of U.S. food and agricultural products, as well as U.S. regulatory agencies. While care was taken in the preparation of this report, information provided may not be completely accurate either because policies have changed since its preparation, or because clear and consistent information about these policies is unavailable. It is highly recommended that U.S. exporters verify the full set of certificate requirements with their foreign customers prior to the shipment of goods. Final import approval of any product is subject to the importing country’s rules and regulations. SECTION I: MARKET OVERVIEW 1. Economic, Political and Demographic Situation Politics Jordan is located in the heart of the Middle East. It is bounded on the north by Syria, on the east by Saudi Arabia and Iraq, on the south by Saudi Arabia and the Gulf of Aqaba, and on the west by Israel and the Palestinian Authority’s West Bank. It covers an area of approximately 35,000 square miles. Predominately Arab and Muslim, the population of Jordan today is nearly 9.6 million, with an influx of at least two million refugees from Syria in the last four years. Christians form the largest non-Muslim group, representing three percent of Jordan's population. Jordan is also host to large populations of registered Palestinian and Iraqi refugees. Its population is growing steadily at a rate of approximately 2.5 percent a year, becoming increasingly urbanized with more than 50 percent of the population living in the three main cities of Amman, Zarqa, and Irbid. Since assuming the throne in February of 1999, King Abdullah II has consolidated power and undertaken an aggressive economic reform program. Widespread political reforms progressed slowly, until the Arab Spring’s waves reached the shores of Jordan. As a consequence, King Abdullah tasked his cabinet with a key undertaking: to proceed with political reforms while infusing a social dimension of economic reforms to improve the living conditions of Jordan’s population. The King also launched the National Integrity Charter in December 2013, outlining a series of legislative, legal, and procedural reforms that strengthen public oversight, improve government services, enhance transparency and the rule of law, and created a constitutional court. As part of the reforms, the Government of Jordan (GOJ) amended 42 articles (one-third) of the Constitution, established an Independent Electoral Commission that administered parliamentary elections in 2013. Subsequent parliamentary elections were held in September, 2016, on a list casting basis, in an attempt to improve political representation and minimize tribal polarization. International observers described the elections as free and transparent. The United States enjoys a long history of cooperation with Jordan, since it first established diplomatic relations in 1949. The United States appreciates the special leadership role that Jordan plays in advancing peace and moderation in the region, as both countries share the mutual goals of a comprehensive and lasting peace in the Middle East, and the end of violent extremism that threatens global security. U.S. policy seeks to reinforce Jordan's commitment to peace, stability, and moderation by providing economic and military assistance and close political cooperation. Besides Egypt, Jordan is the only other Arab country to have signed a peace agreement with Israel, and in 2001, became the first Arab country to sign a free trade agreement with the United States. Economy and Demographics With a per capita gross domestic product (GDP) of about $3,976 and a population of nearly 9.5 million, 70 percent of which is under the age of 30, Jordan has one of the smallest economies in the region. In recent years, Jordan's economic performance has suffered due to regional instability associated with the Arab Spring and the Iraqi and Syrian conflicts. Most economists believe that Jordan’s economic growth will be modest in the short-term given its dependence on energy imports and the country’s limited ability to generate enough revenue to offset these costs. Jordan economy is currently under the pressure of GoJ debt to GDP at 93.40 percent. The U.S.-Jordan Free Trade Agreement (FTA), which came into full effect in 2010, provides a number of advantages for U.S. exporters, who are able to sell high-quality products at attractive prices, as most tariff barriers have been eliminated. Because of the FTA, bilateral trade has surged exponentially over the past 13 years from $ 15 million in 2001 to a record $3.4 billion mark in 2014. However, due to a strong dollar and a slowing global economy, bilateral trade slowed down in 2016, registering a total value of $2.47 billion from January to October a seven percent decrease from the same period in 2015. Table 1 –U.S. Trade in Goods with Jordan 2016 Month Exports Imports Balance January 2016 127.7 106.4 21.3 February 2016 161.5 110.5 51.0 March 2016 105.6 127.7 -22.1 April 2016 112.7 108.4 4.3 May 2016 93.3 107.7 -14.4 June 2016 99.9 110.7 -10.8 July 2016 102.9 161.9 -59.0 August 2016 98.5 198.6 -100.1 September 2016 95.8 163.2 -67.4 October 2016 127.0 136.5 -9.5 TOTAL 2016 as of October 1,124.9 1,331.6 -206.7 TOTAL 2015 1,359.0 1,491.6 -132.6 2014 2,050.4 1,400.5 649.9 2013 2,084.0 1,197.3 886.8 2012 1,766.4 1,155.5 610.8 2011 1,449.7 1,060.5 389.2 US Census Bureau- https://www.census.gov/foreign-trade/balance/index.html NOTE: All figures are in millions of U.S. dollars on a nominal basis, not seasonally adjusted unless otherwise specified. Details may not equal totals due to rounding. Main imports into Jordan include: mineral fuels and crude oil, industrial machinery, transportation equipment, food and agricultural products, textiles, manufactured goods such as rubber products, paper and cardboard, yarns, chemicals, clothing and footwear. The largest exporters to Jordan are: the European Union (20 percent), Saudi Arabia (20percent), China (11percent), United States (6percent), followed by Egypt, South Korea, Japan, and Turkey. The value of total exports reached $5.6 billion during the first 9 months 2016[i.e., a decrease by 4.0 percent compared with the same period of 2015]. While imports reached $14 billion during the first 9 months 2016, thus decreasing by 8.1percent compared with the same period of 2015. Table 2: Main Economic Indicators, Jordan, Expenditure of GDP (Percent) 2013 2014 2015 2016* Actual Actual Estimate Nominal GDP ($ billions) 33.7 36.7 37.2 27 Real GDP Growth 2.8 3.5 2.4 1.9 Consumer Price Inflation 5.6 -0.5 Imports of Goods ($ billions FOB) 19.4 15.232 14 Exports of Goods ($ billions FOB) 7.9 - 6.5 5.6 Consumer Price Index (percent change) 5.9 3.2 3.6 2.2 Unemployment Rate 6.8 6.7 13.4 15.8 Exchange Rate (LCU/US$) 0.708 0.708 0.708 0.708 Source: The World Bank, *1st 9 months Figure 1: Jordan’s GDP Growth 2006-2016 Figure 2: Jordan’s Population Growth 2011-2015 Figure 3: Jordan’s Inflation Rate Figure 4:Jordan’s Unemployment Rate Tourism With a moderate climate and historical sites such as the Dead Sea, Petra, and Wadi Rum, Jordan remains a prominent tourist destination in the Middle East; however, tourist numbers are down due to the regional unrest associated with the Syrian and Iraqi crises. Official tourism figures registered a decline in tourism receipts from $4.4 billion in 2014 to $4 billion last year, a 7.1 percent decline, with a drop in the number of overnight tourists by over 226,000, from 3.98 million to 3.76 million. The figures also revealed that same day visitors to the Jordan went down from 1.3 million to 1 million. The overall number of visitors in 2015 — overnight and same day — was 4.8 million, while in 2014 it was 5.3 million. (http://www.mota.gov.jo) The development of Jordan’s sole port of Aqaba holds significant promise for tourist-related infrastructure projects including hotels, a convention center, a cruise ship terminal, and food and beverage outlets. 2. U.S. Assistance to Jordan The United States has provided economic and military assistance, respectively, to Jordan since 1951 and 1957. Total U.S. aid to Jordan through FY2015 amounted to approximately $1.583 billion and will amount for the same amount in 2016.
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