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Wanda Helps Lift Ethnic Villagers out of Poverty

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Wanda Helps Lift Ethnic Villagers out of Poverty 18 BUSINESS | CSR Thursday, January 18, 2018 CHINA DAILY Briefly HNA project Ting Hsin brings supplies to needy Ting Hsin International flies volunteers Group Foundation visited poverty-stricken families in Datong, Shanxi prov- ince on Jan 8 with winter supplements — including home for free instant noodles, rice and food oils — worth 200,000 By WANG ZHUOQIONG yuan ($31,088). The food wangzhuoqiong@ company, which owns var- chinadaily.com.cn ious brands such as the instant noodle maker It used to take about four Master Kong, Wei-Chuan days for Sun Bo’en, 24, a vol- Food Corporation and unteer who teaches at the I’m really grate- Dicos, plans to deliver country’s most remote food materials to about school in the southwestern ful that the tick- 800 families in Tianzhen region, to reach home in Shi- county, Huiyuan county jiazhuang, capital of Hebei ets shorten my and Yanggao County, par- province in the north, for ticularly to single elderly Spring Festival, which falls overall journey people who live alone. on Feb 16 this year. time.” Meanwhile, Ting Hsin also He has taught first-grade has offered scholarships to 1 students at the local middle Sun Bo’en, a 24-year-old nearly 100 students from school in Gongshan Dulong volunteer teacher of a mid- poverty-stricken families and Nu autonomous county, dle school in Gongshan with about 400,000 yuan Yunnan province, for six Dulong and Nu autono- in scholarships over a months. Until last year, Sun mous county, Yunnan prov- four-year period. would travel across moun- ince tainous roads for three days CFPA providing to reach Kunming, capital of school dormitories Yunnan province, before fly- China Foundation for Pov- ing back to his hometown. 800 people erty Alleviation (CFPA) This year, however, he will received free return flight has started the “School likely need no more than a tickets from HNA Group Dormitory Project”, which day to reach home, thanks to since 2013 as part of its builds new school dormi- HNA Group’s Sending Love Sending Love Home project tories and refurbishes and Home project. insulates existing ones. By The project offers him a the end of 2016, donations free return flight ticket. “I’m to the project exceeded really grateful that the tick- ets shorten my overall jour- with charitable organiza- 120 million yuan ($18.65 2 3 million), supporting 220 ney time,” said Sun, who tions to select really needy student dormitory build- 1. A Miao ethnic woman embroiders a design on a cloth at her shop in the Danzhai Wanda Village in Guizhou province. majors in politics at Yunnan people. ings at 206 counties in 18 2. Consumers saunter down the main thoroughfare of the Danzhai Wanda Village. University, via telephone. This year, passengers fly- provinces, benefiting 3. A man hangs red lanterns to decorate the Danzhai Wanda Village for the upcoming Spring Festival. YANG JUN / CHINA DAILY A number of poverty ing on HNA’s airlines were 93,000 students. The -stricken students from invited to join the charity Foundation’s efforts came renowned schools including efforts. close on the heels of a pho- the Renmin University of The program encourages tograph of a boy with hair China and Nanjing Universi- flyers to use its digital plat- covered by snow and ice ty will go home for Spring form HiApp to donate their on the way to school, that Festival this year with tickets airline miles to those in need garnered widespread Wanda helps lift ethnic offered by HNA Group. of a free ticket. attention on the internet. This year, the program will On Dec 23 last year, HNA Wang Fuman, a third also cover some migrant Group organized Global Run grade student in Zhuan- workers and volunteers to at 25 cities across the world, shanbao Miaopu Hope the Western regions. accumulating about 250,000 School from Ludian Coun- Since 2013, HNA Group’s kilometers of marathon dis- ty of Yunnan province was villagers out of poverty Sending Love Home pro- tance. Every kilometer run wearing a thin coat in the gram has been offering free by a participant will be photo. Students like Wang return tickets to more than exchanged for the equivalent in rural areas suffer from 4,000 yuan per month. Wanda has also guaranteed 800 people during the miles for the Sending Love poor housing, harsh win- Donations spur locals in Guizhou’s In 2014, Wanda decided to that 50 percent of the gradu- Spring Festival holiday, the Home project. ters and inadequate school help lift Danzhai out of pover- ates will be hired, based on longest such break in China HNA Group has evolved supplies, and often lack Danzhai county to set up businesses ty through its support, follow- merit, and will work at Wanda every year. from a regional airline based the financial means to stay ing a model of “one enterprise each year. This year, about 11 aviation in Hainan province in South in school. The foundation’s responsible for an entire The medium-term part of companies, including Hain- China into a Fortune Global efforts aim to bring relief By YANG JUN in Guiyang Fund, which gave her the capi- county’s poverty alleviation”. the project is the 800 million an Airlines and Capital Air- 500 global company with to such school children. [email protected] tal to start her business by pur- The benefit of such a model is yuan Danzhai Wanda Village. lines from the HNA Group about $145 billion in assets, chasing the chicks. that the company will be Constructed and designed family, will provide free over $90 billion in annual Concert raises Chinese property develop- “My husband and I used to responsible for the overall with the Miao ethnic style of return tickets to more than revenues, and an interna- ment giant Dalian Wanda do odd jobs in Danzhai, from research and design behind architecture, the village por- 130 people. tional workforce of 410,000 funds for children Commercial Properties Co Ltd which we could earn about the county’s poverty allevia- trays Danzhai’s unique intan- The air ticket program is employees. Its diversified A concert to support hear- allocated its second 50 million 2,000 yuan per month. Some- tion plan, as well as for the gible cultural heritage, part of HNA’s broader businesses range from tech- ing-challenged children yuan ($7.7 million) poverty- times we had no income operation of the plan. When handicrafts with Miao ethnic project aimed at “poverty nology and finance to tour- was held in Beijing on Jan alleviation fund to the pover- because there were no jobs,” selecting which industrial sec- characteristics, Miao delica- alleviation”. HNA has worked ism and logistics. 3, with funds raised at the ty-stricken population in Mo said. tor to invest in and develop to cies, and Miao medical treat- event donated to support Danzhai county, Southwest To make things worse, Mo boost the local economy, Wan- ment and medicines. their wellbeing. The con- China’s Guizhou province on couldn’t work for almost a da conducted thorough Statistics show that over 3 cert was hosted by Love’s Jan 12. year after she underwent sur- research, and decided on tour- million tourists visited the Decibel, a program initiat- The fund is part of Wanda’s gery to remove kidney stones ism as its pillar industry. As a Danzhai Wanda Village since ed by China Siyuan Foun- poverty-alleviation project in 2016. result, Wanda has helped to its opening in July 3, 2017, dation For Poverty designed to meet the short- “When I got the first sup- build a vocational college, a bringing in revenue exceeding Alleviation to support arti- term poverty-alleviation port payment, I decided to buy tourism village and a poverty- 2 billion yuan. The tourism vil- ficial cochlear surgery, needs of the county, which is and raise baby chickens. Now I lifting fund. lage and college have created rehabilitation and training famous for its rich Miao ethnic can see my reward.” The long-term aspect of the significant local employment for parents of hearing- cultural heritage and stunning Wanda will continue to sup- project is the Guizhou Wanda opportunities, increasing the challenged children. By the landscapes. port Mo’s business with a sec- Vocational College. With 300 incomes of 26,637 poverty- end of 2017, about 3,000 With Spring Festival com- ond round of funding, to help million yuan donated by Wan- stricken people, or 75 percent children who suffered ing up, Mo Tingping plans to her expand her business scale. da, the college is designed to of local people who have lived from hearing losses have sell her 300 chickens at mar- In addition, her husband improve the quality of life in in poverty. received support from the ket for at least 130 yuan each, Chen Liwen received 50,000 Danzhai through education, According to Li Bai, deputy program. It is the third from which she can earn a yuan via a special loan guaran- eliminating the possibility of chief of the county, Danzhai is year the recitation has profit of 20,000 yuan for half a teed by the local government. poverty arising again. expected to rid itself of poverty been held. The recitation year’s hard work. He bought a second-hand The college is able to accom- by 2018, two years earlier than was performed by leading In January 2017, Mo’s family truck to transport building modate 2,000 students, with originally planned. moderators, presenters received 3,672 yuan in finan- materials for the Danzhai its facilities meeting national Yang Xiaoyu, a Chinese student studying in Russia, returned to and musicians free of cial support from the Wanda Wanda Village and other con- top-tier vocational college Dong Xianwu contributed to Beijing on Jan 4 with the support of HNA Group’s Sending Love charge.
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