Hollywood Palladium at Hollywood Palladium Deco Architecture
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Project Profile Project Sika Sarnafil Plays Leading Role an example of Streamline Moderne Art Hollywood Palladium at Hollywood Palladium Deco architecture. “The entire exterior was Los Angeles, California The Hollywood Palladium on Los Angeles’ renovated to look like it did when it opened Owner Sunset Boulevard has hosted many in 1940,” said Pat Russell, vice president of CRFI-NCA Palladium Venture, LLC celebrated entertainers since it opened development for The Robert Green Company Architect almost 70 years ago with performances of Encinitas, CA, the owner’s representative. Architectural Resources Group, Inc. The Palladium’s one- and two-story concrete Pasadena, California by Frank Sinatra and the Tommy Dorsey Orchestra. It was the venue where Betty exterior includes a distinctive barrel roof Developer over the main ballroom, a storefront window The Robert Green Company Grable sang to GIs during her wartime radio show in the 1940s, the site of The Lawrence system, a vertical blade marquee, and a Encinitas, California curvilinear canopy at the west building entry. Roofing Consultant Welk Show during the 1960s, and also Simpson Gumpertz & Heger where numerous Emmy and Grammy award Since the roof is such a visible part of the Los Angeles, California shows were held in the 1960s and ’70s. exterior, roof consultant Simpson Gumpertz & Heger (SGH) of Los Angeles had to take Roofing Contractor Although the Palladium was once known for great care to make sure that the new roof Letner Roofing & Waterproofing Co. its wonderful dance floor and glittery affairs, Orange, California not only met the owner’s performance and its luster wore off over time, and the building energy requirements, but also the owner’s General Contractor suffered from many problems, including Morley Builders aesthetic and historical design needs. a leaking built-up roof. In fact, Jaime Santa Monica, California Garcia, senior project engineer at general “They wanted to submit the building for Roofing System contractors Morley Builders of Santa Monica, national landmark status, so we had to be Sarnafast mechanically-attached EnergySmart careful to preserve the significance of the Roof© using 60 mil Sarnafil© S327 membrane CA, recalls attending a meeting there in in tan color on barrel portions; adhered 2007 and discovering that it was pouring entertainment venue,” said Dean Larsen, EnergySmart Roof using 60 mil Sarnafil G410 rain inside the building! project manager for SGH. “For instance, membrane in tan color on flat portions we had to virtually eliminate any sheet A Much-Needed Face Lift Project Size metal flashing visible from the street level 60,000 square feet Fortunately, in 2008 the Palladium, now a around the perimeter of the building,” Larsen Completed Live Nation venue, underwent an extensive explained. “To accomplish this we designed March 2009 renovation both inside and out, with the innovative flashing details to overcome goal of restoring it to its original glory as several challenges, some of which included roofing in-place structural supports and integrating original large metal dormers into the roof membrane.” And The Roofing Spec Goes To…… After looking at different PVC and EPDM roofing systems, the design team decided to use the Sika Sarnafil roofing systems. “Sika Sarnafil really stood out from the others,” said Russell. “It had the best reputation, we were familiar with other Sika Sarnafil applications over barrel roofs, and the input from others on the design team, including the roof consultant, general contractor, and construction manager, was very positive.” Larsen added, “We liked the Sika Sarnafil systems because we could use two different specifications – a mechanically attached system in areas like the barrel roof, and an adhered roof in other areas. It is also easy to install and has a well-established track record of long-term performance.” the roof, so aesthetics were a big concern,” A Versatile Venue with a Versatile Roof said Rick Olson, project manager at Letner. Another important factor was the availability Today the Hollywood Palladium is enjoying a “In addition, we had to work with SGH on the of the Sika Sarnafil membrane in a tan color. rebirth as an entertainment venue, featuring special coping and flashing details.” “We worked with a color consultant to make such acts as the Jonas Brothers and Alice in sure the roof complemented the walls of the Olson added that SGH did a very good job Chains, and there are plans to have it host building,” Larsen explained. “Not only did attending to the challenges of this project. several TV events. In the meantime, people the Sika Sarnafil tan look good, but it also “SGH is one of the best consultants out there, are singing its praises for a renovation well met the California Energy Code requirements and they focus on details more than other done. It was named a 2009 Preservation for a ‘cool’ roof.” consultants.” Design Award winner by the California Preservation Foundation, and was also named Szymon Zienkiewicz, junior lead of SGH, said Garcia agreed that SGH was very professional a 2009 Preservation Award winner by the Los the Sika Sarnafil representatives and Sika and knowledgeable. “We worked very Angeles Conservancy. Sarnafil’s roofing accessory products also closely with SGH and it was a great played important roles. “They were helpful experience,” he said. “I would love to work “This was a notable project because it and responsive in working with us throughout with them again.” showcased the flexibility of the Sarnafil membrane and the use of a non-white the project,” he said, “and their range It was this professionalism and attention to membrane as a cool roof,” Larsen said. of roofing accessories simplified several detail that earned Simpson Gumpertz & Heger “In addition, the tan-colored membrane complicated detailing conditions.” Third Place in Sika Sarnafil’s 2009 Roofing complemented the building and became part Award-Winning Performances Consultant Project of the Year. of the building design. “ Letner Roofing Company of Orange, Russell stated that he receives a lot CA, installed the new roofing system, of compliments on “how good the which was especially challenging roof looks.” He added, “The roof is due to a firm “drop dead” date for doing well and we were glad we went completion. “The Palladium had with Sika Sarnafil. It was the right scheduled a red-carpet re-opening, decision.” featuring rapper Jay-Z performing to a sold-out crowd,” Zienkiewicz stated. Now that this historic venue has been restored to its former splendor, it “This was a rather challenging job sounds like all the parties involved because of the time constraints, and should take a much deserved bow. also because there was a high-rise building next door looking down on Sika Sarnafil Sika Sarnafil A Division of Sika Corporation A Business Unit of Sika Canada Inc. 100 Dan Road 6820 Davand Drive, Unit 2 0 1 Canton, MA 02021 Mississauga, Ontario L5T 1J5 3 0 / M 0 Telephone: 1-800-451-2504 Telephone: 905-670-2222 / 0 6 4 Telefax: 781-828-5365 Telefax: 905-670-5278 1 www.sikacorp.com www.sika.ca.