Summer 2017 • Volume 26 • Number 2
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Research on Marketing Strategy: Case Study of Disneyland
Advances in Economics, Business and Management Research, volume 33 Second International Conference on Economic and Business Management (FEBM 2017) Research on marketing strategy: case study of Disneyland Jia Yao Nanjing University Of Science &Technology, China *Corresponding author: Jia Yao, Master, [email protected] Abstract: In April 8, 2011, Shanghai Disneyland starts construction, Shanghai Disneyland will be the second Disneyland in China, at the same time, China will be the only country which has two Disneyland in the world besides the Unite States. This shows the economic strength of China is rapidly growing. Firstly, this article briefly analyzes the marketing environment and market position of Shanghai Disneyland, and then analyzes the global marketing strategy of Disney. Shanghai Disneyland takes these marketing strategies and appropriate innovation marketing according to the national conditions, which can lead to foresee the great success and unlimited development prospects of Shanghai Disneyland. Key words: disneyland; marketing environment; marketing position; marketing strategy 1. The brief instruction of Disneyland Disneyland opened in 1955, since then, the United States and overseas also have opened 5 Disney theme parks, they are located in 4 countries and regions. In September 12, 2005, Hong Kong Disneyland became the first Disney theme park in China, and the Disney Group has ensured the plan that building another theme park in the Chuansha town of Shanghai at that time. By the end of March 2010, there are six places having -
The Theme Park As "De Sprookjessprokkelaar," the Gatherer and Teller of Stories
University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2018 Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories Carissa Baker University of Central Florida, [email protected] Part of the Rhetoric Commons, and the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Doctoral Dissertation (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Baker, Carissa, "Exploring a Three-Dimensional Narrative Medium: The Theme Park as "De Sprookjessprokkelaar," The Gatherer and Teller of Stories" (2018). Electronic Theses and Dissertations, 2004-2019. 5795. https://stars.library.ucf.edu/etd/5795 EXPLORING A THREE-DIMENSIONAL NARRATIVE MEDIUM: THE THEME PARK AS “DE SPROOKJESSPROKKELAAR,” THE GATHERER AND TELLER OF STORIES by CARISSA ANN BAKER B.A. Chapman University, 2006 M.A. University of Central Florida, 2008 A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the College of Arts and Humanities at the University of Central Florida Orlando, FL Spring Term 2018 Major Professor: Rudy McDaniel © 2018 Carissa Ann Baker ii ABSTRACT This dissertation examines the pervasiveness of storytelling in theme parks and establishes the theme park as a distinct narrative medium. It traces the characteristics of theme park storytelling, how it has changed over time, and what makes the medium unique. -
The Aristocats the CAST (In Order of Appearance)
=============================================================================== Disney Classic Animated Feature ARISTOCATS script (version 1.0) Disney Disclaimer: This script is taken from numerous viewings of the Feature feature and is not an official script by all means. Portions of Films: this script are copyrighted by Walt Disney Company and are used without permission. The Aristocats THE CAST (in order of appearance) Awards Opening Song Vocals Maurice Chevalier Madame Adelaide Bonfamille Hermione Baddelay Cast Edgar Roddy Maude-Roxby Duchess Eva Gabor Contents Berlioz Dean Clark Frou-frou Nancy Kulp Film Info Georges Hautecourt Charles Lane Marie Liz English Income Toulouse Gary Dubin Roquefort Sterling Holloway Napoleon Pat Buttram Info Lafayette George Lindsey Driver (milkman) Pete Renoudet Mistakes Amelia Gabble Carole Shelley Abigail Gabble Monica Evans Movie Posters Chef (le Petit Cafe): Uncle Waldo: Bill Thompson Songlyrics Scat Cat: Scatman Crothers Italian Cat: Vito Scotti English Cat: Lord Tim Hudson Russian Cat: Thurl Ravenscroft Chinese Cat: Paul Winchell Driver (postman): Mac (postman): OPENING CREDITS Walt Disney Productions presents the Aristocrats "The Aristocats" sung by Maurice Chevalier [Marie, Berlioz, and Toulouse in pencil animation run throught the screen, Toulouse stops, takes away the letter R from the title and pushes the right part of it back. the title now reads] the AristoCats Color by Technicolor Story: Larry Clemmons Vance Gerry Ken Anderson Frank Thomas Eric Cleworth Julius Svendsen Ralph Wright Based -
Mega-Renters: Who Are They and How Do They Operate?
UNLV Theses, Dissertations, Professional Papers, and Capstones 12-1-2012 Mega-renters: Who are they and how do they operate? Stefan William Cosentino University of Nevada, Las Vegas Follow this and additional works at: https://digitalscholarship.unlv.edu/thesesdissertations Part of the Real Estate Commons, and the Recreation Business Commons Repository Citation Cosentino, Stefan William, "Mega-renters: Who are they and how do they operate?" (2012). UNLV Theses, Dissertations, Professional Papers, and Capstones. 1719. http://dx.doi.org/10.34917/4332700 This Dissertation is protected by copyright and/or related rights. It has been brought to you by Digital Scholarship@UNLV with permission from the rights-holder(s). You are free to use this Dissertation in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s) directly, unless additional rights are indicated by a Creative Commons license in the record and/or on the work itself. This Dissertation has been accepted for inclusion in UNLV Theses, Dissertations, Professional Papers, and Capstones by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact [email protected]. MEGA-RENTERS: WHO ARE THEY AND HOW DO THEY OPERATE by Stefan William Cosentino Bachelor of Arts University of Massachusetts, Amherst 1994 Masters of Business Administration Rollins College 2002 A dissertation submitted in partial fulfillment of the requirements for -
Celebrations Press PO BOX 584 Uwchland, PA 19480
Enjoy the magic of Walt Disney World all year long with Celebrations magazine! Receive 1 year for only $29.99* *U.S. residents only. To order outside the United States, please visit www.celebrationspress.com. Subscribe online at www.celebrationspress.com, or send a check or money order to: Celebrations Press PO BOX 584 Uwchland, PA 19480 Be sure to include your name, mailing address, and email address! If you have any questions about subscribing, you can contact us at [email protected] or visit us online! Cover Photography © Garry Rollins Issue 67 Fall 2019 Welcome to Galaxy’s Edge: 64 A Travellers Guide to Batuu Contents Disney News ............................................................................ 8 Calendar of Events ...........................................................17 The Spooky Side MOUSE VIEWS .........................................................19 74 Guide to the Magic of Walt Disney World by Tim Foster...........................................................................20 Hidden Mickeys by Steve Barrett .....................................................................24 Shutters and Lenses by Mike Billick .........................................................................26 Travel Tips Grrrr! 82 by Michael Renfrow ............................................................36 Hangin’ With the Disney Legends by Jamie Hecker ....................................................................38 Bears of Disney Disney Cuisine by Erik Johnson ....................................................................40 -
H-E-R-E's Wally!
Courtesy of Local History Room, Fullerton Public Library The Fullerton Observer has learned that at least one r City employee has been sell ing AVON Products in City City Phones Hall during working hours, in direct violation of a 1975 City Council Resolution which forbids solicitations FULLERTON OBSERVER Used in Avon FEB. 1981 FULLERTON in or adjacent to City buildings. OBSERVER When asked if this was EXCLUSIVELY REPORTING FULLERTON NEWS Solicitation permissible. City Manager Bill Winter answered, "Absol NO. 7 FEBRUARY 1981 utely not! This is against I______ City policy and regulations Later Mr. Winter provided the Observer with a copy of Continued on p. 2 Businessmen Oppose Chamber Proposal A survey of downtown park ident Norm DeVilbiss and ing needs conducted by the Chamber Redevelopment Com Fullerton Chamber of Com mittee Chairman George Steib merce is completely invalid, as back-up for their request according to prominent down for unlimited free parking town businessman and proper in the 100 and 200 blocks ty owner Roy Harvill. North during the downtown The City Council apparent redevelopment construction ly agreed as they unanimous period. ly refused to reconsider the But Harvill claimed that Traffic and Parking Place neither he nor any of the Commission's decision to re other prominent downtown ject a downtown-parking time property owners he talked limit moratorium proposal to had received the ques based on the survey's results tionnaires . Results of the mailed sur Mr. Harry Dixon, Chairman Muppet Creator, Jim Henson, adds another veys were presented to the of the City's Traffic and charactor to his company, Fullerton comedian Continued on p. -
UPDATED KPCC-KVLA-KUOR Quarterly Report JAN-MAR 2013
Date Key Synopsis Guest/Reporter Duration Quarterly Programming Report JAN-MAR 2013 KPCC / KVLA / KUOR 1/1/13 MIL With 195,000 soldiers, the Afghan army is bigger than ever. But it's also unstable. Rod Nordland 8:16 When are animals like humans? More often than you think, at least according to a new movement that links human and animal behaviors. KPCC's Stephanie O'Neill 1/1/13 HEAL reports. Stephanie O'Neill 4:08 We've all heard warning like, "Don't go swimming for an hour after you eat!" "Never run with scissors," and "Chew on your pencil and you'll get lead poisoning," from our 1/1/13 ART parents and teachers. Ken Jennings 7:04 In "The Fine Print," Pulitzer Prize-winning author David Cay Johnston details how the David Cay 1/1/13 ECON U.S. tax system distorts competition and favors corporations and the wealthy. Johnston 16:29 Eddie Izzard joins the show to talk about his series at the Steve Allen Theater, plus 1/1/13 ART he fills us in about his new show, "Force Majeure." Eddie Izzard 19:23 Our regular music critics Drew Tewksbury, Steve Hochman and Josh Kun join Alex Drew Tewksbury, Cohen and A Martinez for a special hour of music to help you get over your New Steve Hochman 1/1/13 ART Year’s Eve hangover. and Josh Kun 12:57 1/1/2013 IMM DREAM students in California get financial aid for state higher ed Guidi 1:11 1/1/2013 ECON After 53 years, Junior's Deli in Westwood has closed its doors Bergman 3:07 1/1/2013 ECON Some unemployed workers are starting off the New Year with more debt Lee 2:36 1/1/2013 ECON Lacter on 2013 predictions -
Dining Discounts Brought to You By
2 1 - 10% discount on dinner. dinner. on discount 10% - Citricos • Fresh Mediterranean Mediterranean Fresh • Disney's Grand Floridian Resort & Spa - - Spa & Resort Floridian Grand Disney's • The Fountain Fountain The dinner. or lunch breakfast, on discount 10% • Cabana Bar & Grill Grill & Bar Cabana - - Restaurant End Trail's - Campground Notes: • Disney's Fort Wilderness Resort & & Resort Wilderness Fort Disney's at the following restaurants: restaurants: following the at - 10% off your breakfast, lunch and dinner. dinner. and lunch breakfast, your off 10% - U.S. holidays. Members receive a 20% discount discount 20% a receive Members holidays. U.S. restaurants. restaurants. Brought to you by you to Brought • Wave The - Resort Contemporary Disney's noted otherwise. Discounts not valid on major major on valid not Discounts otherwise. noted information and a full list of participating participating of list full a and information discount for breakfast or dinner. dinner. or breakfast for discount gratuities, tax and alcoholic beverages, unless unless beverages, alcoholic and tax gratuities, visit our Tables in Wonderland for important important for Wonderland in Tables our visit • - 10% 10% - Kouzzina - Resort Boardwalk Discount applies to food only and do not include include not do and only food to applies Discount time of purchase. Other restrictions apply. Please Please apply. restrictions Other purchase. of time discount for dinner. dinner. for discount Valid Disney Vacation Club ID required at the the at required ID Club Vacation Disney Valid • - 10% 10% - Fish Flying - Resort Boardwalk Swan and Dolphin Hotels Hotels Dolphin and Swan Downtown Disney Area Guest Relations location. location. Relations Guest Area Disney Downtown 10% discount on lunch and dinner. -
Upholding the Disney Utopia Through American Tragedy: a Study of the Walt Disney Company’S Responses to Pearl Harbor and 9/11
Upholding the Disney Utopia Through American Tragedy: A Study of The Walt Disney Company's Responses to Pearl Harbor and 9/11 Lindsay Goddard Senior Thesis presented to the faculty of the American Studies Department at the University of California, Davis March 2021 Abstract Since its founding in October 1923, The Walt Disney Company has en- dured as an influential preserver of fantasy, traditional American values, and folklore. As a company created to entertain the masses, its films often provide a sense of escapism as well as feelings of nostalgia. The company preserves these sentiments by \Disneyfying" danger in its media to shield viewers from harsh realities. Disneyfication is also utilized in the company's responses to cultural shocks and tragedies as it must carefully navigate maintaining its family-friendly reputation, utopian ideals, and financial interests. This paper addresses The Walt Disney Company's responses to two attacks on US soil: the bombing of Pearl Harbor in 1941 and the attacks on September 11, 200l and examines the similarities and differences between the two. By utilizing interviews from Disney employees, animated film shorts, historical accounts, insignia, government documents, and newspaper articles, this paper analyzes the continuity of Disney's methods of dealing with tragedy by controlling the narrative through Disneyfication, employing patriotic rhetoric, and reiterat- ing the original values that form Disney's utopian image. Disney's respon- siveness to changing social and political climates and use of varying mediums in its reactions to harsh realities contributes to the company's enduring rep- utation and presence in American culture. 1 Introduction A young Walt Disney craftily grabbed some shoe polish and cardboard, donned his father's coat, applied black crepe hair to his chin, and went about his day to his fifth-grade class. -
Spread the Magic Guest Referral Program Guest Referral Program
Spread the Magic Guest Referral Program As our valued guest, you already know how special a Disney vacation can be, and you know that The Magic for Less Travel can help plan the most magical vacations. We know a big part of our success is due to the large number of referrals that we receive from our current Magic for Less Travel guests. We would love if you would help us spread the word about our agency, and we would like to reward you too. Introduce your friends and family to the Magic of Disney, and the benefits of The Magic for Less Travel, with our exclusive Spread the Magic Guest Referral Program . As a special gift to you, if you refer a new guest and they book a Walt Disney World, Disney Cruise Line, Disneyland or Adventures by Disney vacation of $1500 or more, we will send you a $25 Disney Gift Card or a $25 Amazon e-certificate. There is no limit on the number of gift cards you can receive. If you refer ten new guests, we will be happy to send you ten gift cards. There are a few stipulations, but they are simple. The guest must be a new guest who has never booked a vacation with The Magic for Less Travel. The guest must mention at time of booking that you referred them to our services. The price of the vacation must be $1500 before taxes, fees, port charges, airfare and other non commissionable components. It is that simple! The gift card will be sent to you after the guest travels , and can be used on your next Walt Disney World, Disney Cruise Line or Disneyland vacation. -
SPRING 2009 Vol. 18 No. 1
SPRING 2009 vol. 18 no. 1 Mickey Mouse and Minnie Mouse, honorary Disney Vacation Club Members since 1991, walk the beach near the site of the new Disney Resort development in Hawai‘i. Disney Files Magazine is published Illustration by Keelan Parham by the good people at Disney Vacation Club Never before have I abused the power of the pen for personal gain. Strong in my editorial P.O. Box 10350 convictions, I’ve taken the high road past self-fulfilling temptation, never pulling over to push Lake Buena Vista, FL 32830 my own agenda. But now our company is building a resort in Hawai‘i (pages 2-6) and, frankly, I want to go. So if you’ll excuse my ethical detour, I present this edition’s key stories All dates, times, events and prices with a little “strategic flattery” along the way. printed herein are subject to It all starts on page 2, where Disney Vacation Club President Jim Lewis (both a change without notice. (Our lawyers gentleman and a scholar) shares new details about the Hawai‘i project and highlights do a happy dance when we say that.) enhancements to our Member Getaways program. MOVING? Page 7 features brilliant Imagineer John Mauro’s perspectives about our first resort Update your mailing address project in California, while page 8 takes you behind the scenes of ABC’s “America’s Funniest online at www.dvcmember.com Home Videos,” a show that, thanks to my leaders’ impressive approach to relationship- building, is once again featuring a grand prize from Disney Vacation Club. -
Creating an Inclusive Community
Spring 2018 l No. 39 No. Sergio Rebia leads a drawing demonstration on Application Day at Cal State Fullerton. 51 students from 45 high schools attended, and 75% of them later applied to Ryman Arts Creating an Inclusive Community “I encourage my students to apply [to Ryman Arts] because it forces them out of their bubble of comfort and complacency. Students are exposed to quality art supplies and instruction they may not be able to afford on their own,” says L’lia Thomas (Ms. T) from La Tijera K-8 Academy of Excellence Charter School. Every year, Ryman Arts connects with over 2,000 Ms. T is an exemplary model of the community students through school presentations, community champions we count on to learn about student fairs, and Application Days. These efforts combat needs in our communities. Because of her the challenges that some students experience in initiative, we have continued to build our learning about and completing the application to relationship with La Tijera Charter School and Ms. T (second from left) and students from La Tijera our highly competitive program. Through strong recently added a special in-school workshop for Charter School relationships with public school teachers like her students. Ms. T, we have made great strides in “It was incredible having Miss Robin come out increasing access to Ryman Arts. to my classroom to facilitate a two-day workshop Application Days have been successful for students who are applying. Her approach in in creating a supportive environment my classroom gave students a real taste of what it where prospective students can take an would be like [at Ryman Arts].” introductory drawing class led by one of Ensuring broad access to Ryman Arts remains our faculty and work on a still life that an important part of our efforts because of the can be included in their application.