Outsourcing Your Social Media to a 123Employee Virtual Assistant
Social Media works… when done right! Leading marketing experts all agree SM should be a strategic part of your business. However, many people quickly find themselves overwhelmed and not effectively utilizing or benefiting from social media.
When you hire a 123Employee, you can turn social media confusion back into a social life, generate more leads, and open up new business opportunities! We are continually training our VAs to better service our clients SM needs.
Outsourcing Your Social Media:
Depending on your business, you strategy might be relationship building with a specific small group of prospects, or mass exposure. Every business requires a different strategy
Your Role: Social Media works when you are… ‘social’. Simply expecting your new 123Employee agent to take over your social media and generate tons of leads is unrealistic. You have to be involved and more importantly have a strategy in mind.
You Need a Strategy: Your virtual assistant is an essential and integral part of your social media management and marketing strategy. It is your responsibility to give your VA a detailed step by step strategy with a detailed scheduled of when you want certain tasks done. We recommend you use the information provides, and look into additional strategies, or hire a marketing or social media consultant.
Commitment: Social Media is not a get rich quick process, although when done right, results can be quick. You need t have a 30 day getting started and at least a 3 month commitment for consistent day to day activity. Ideally you want a 6 month strategy integrated Social Media / marketing strategy outlined.
Provide Your 90 Day Social Networking & Media Plan…
On the following pages we have suggested 10, 20, or 40 hour per week social media strategies. You are not limited to these social media tasks. You can customize what you want your virtual assistant to do for you. In addition, the following information will give you ideas for how you can leverage your 123Employee to improve your social media strategy. Suggested 123Employee Social Media Packages
SILVER: GOLD: PLATINUM: 10 Hour Per Week 20 Hour Per Week 40 Hour Per Week
Month 1: Week 1 Month 1: Week 1 Month 1: Week 1
Keyword research Keyword research Keyword research Set up profiles Set up profiles Set up profiles FB, TW, LI, etc FB, TW. LI, etc FB, TW, LI, etc Top 10 video sites Top 15 video sites Top 25 video sites Top 20 article sites Top 25 article sites Top 35 article sites Top 5 press release sites Top 10 press release sites Top 20 press release sites
Month 1: week 2-4 Month 1: week 2-4 Month 1: week 2-4
Keyword research Keyword research Keyword research Post one article p/w Post two articles (25 sites) Post three articles (25 sites) Post one video p/w Post two video (15 sites) Post three video (15 sites) Social bookmarking Social bookmarking Social bookmarking Grow Facebook fan page Grow Facebook fan page Grow Facebook fan page Grow Twitter Grow Twitter Grow Twitter Post two tweets per day Post four tweets per day Post eight tweets per day
Month 2 Month 2 Month 2
Post one article p/w Two articles p/w (25 sites) Four articles p/w (25 sites) Post one video p/w Two video p/w (15 sites) Four videos p/w (15 sites) Social bookmarking Social bookmarking Social bookmarking Grow Facebook fan page Grow Facebook fan page Grow Facebook fan page Grow Twitter Grow Twitter Grow Twitter Post two tweets per day Post four tweets per day Post eight tweets per day
Optional Add-Ons
Custom articles: $5.50-$10 each
If you do not have articles or videos to post, your VA can spend time on other tasks
Growing Facebook fan pages & Twitter: 123Employee utilizes a third-person approach, inviting your target market to become fans or followers
Additional services: Squidoo, hub pages, podcasts
Adapt these to your specific needs Some of the Things Your 123Employee Can Help You With
We provide basic training to our Internet Marketing and Social Media VAs on the following:
1) Keyword research 2) Setting up profiles in multiple top rated accounts 3) Setting up Hootsuite to post micro-blogs to multiple accounts 4) Microblogging 5) Adding Twitter followers 6) Adding Facebook followers 7) Article distribution 8) Video distribution 9) Posting podcasts 10) Transcribing videos or podcasts to create articles to be edited by client 11) Back links 12) Managing WordPress blogs and/or eBlogger
Optional Training Can Be Provided To Your 123Employee At Clients Request:
1) Managing Constant Contact, Awebber, iContact 2) Setting up a basic WordPress sales page 3) Adding code from email system to sales page/opt-in page 4) Squidoo 5) Hub pages 6) Blog comments: finding relevant blogs, posting comments, questions – client to provide content
YOU (The Client) Will Need to Provide the following: How much time to spend on each task Creating a calendar that your VA can follow, Telling your VA which social media activities to do Directing your VA to assist you with LinkedIn Defining your target market.
Keyword Research
Provide your VA with base keywords about your product or service, region etc.
Your VA can research additional keywords for your videos and articles.
Micro-blogs
The phenomena: People seem to care what you are doing and thinking!
Tweets and micro-blogs attract attention. In addition, posting keyword rich posts is good Google juice.
While people may not read every tweet, people do search micro-blogs for subject matter.
Strategic Posting
We recommend that our clients post regularly… not sure what to post? Have you VA spend a hour a week to research and write 7 x 5 = 35 micro blogs in a word doc. Have them send you the word doc for editing. Send it back to them and have them post up to 7 a day using Hootsuite or similar to pre- schedule postings through the day. Give your VA suggestions on the types of posts you are looking for.
We recommend using tools such as Ping.fm and Hootsuite to post updates to multiple platforms. You can set up and use Ping.fm and Hootsuite strategically to post messages to certain sites only. You may post to Twitter several times a day, and to Facebook a few times a day with more relevant information.
Media Content Distribution
Any media you post should send the viewer, listener and reader back to your landing page/squeeze page/opt-in page. This takes a consistent and strategic process and methodology.
Your 123Employee can distribute videos, articles, podcasts, and slide shows, saving you precious time!
You can start the process with a video, podcast or article.
A podcast and article can be created from your video.
An article can be created from a podcast or audio file.
Rules of thumb: Enroll, Engage, Empower, Educate, Entertain, Excite… Video Marketing
Distribution Options
1. Your VA can manually upload your video to top five or 10 video sites
YouTube DailyMotion GoFish Famster
Vimeo iFilm Kwego Vmix
Google Video Myspace Lulu ZippyVideos
BrightCove BuzzNet MyHeavy CastPost
PhotoBucket Flixya PutFile Dotv
2. OR your VA can use a video aggregator such as Traffic Geyser or Tube Mogul (for a fixed monthly cost) to post to multiple sites
Your VA can then check to ensure the videos posted correctly.
Note:
The top five, 10, 20 sites mentioned may vary from time to time.
We use different submission engines. Some are free, but some paid platforms offer better services. Podcast
Your VA can strip the audio from the video
Your VA can post your podcast to popular podcast site such as Podomatic. Podcast submission sites depend on the content and quality of podcast.
Podcasting Station - All Podcasts - index a Singing Fish - submit iPassages - Christian submit podcasts to the podcast music/video directory podcast submissions podcasting directory
Podcast Alley RSS Network - submit Digital Podcasts - add PodBlaze - small podcast to podcast category podcasts to the digital directory podcast directory
Podcast Bunker- only Podcast Pickle - submit PodFeed - podcast GetAPodcast - post high quality podcasts to podcast category submission podcasts and RSS feeds will be added.
Podcast411- add Plazoo- submit to Podcast Charts - chart Syndic8 Podcast - post a podcast podcasts or vlogs podcasts (requires podcasts and rss feeds membership)
Podcast Shuffle - post idiotvox - submit a Pod Lounge iTunes - submit your podcasts podcast feed iTune podcasts
Article Writing
Writing Options:
1. Your VA can transcribe video/audio, write an article and submit to you for editing.
2. You can suggest titles and subject matters to your VA.
3. Your VA can research content for your article.
4. You can write your article and submit to your VA for distribution.
5. You can order an article from our article writers for $5.50-$10 per article and your VA can submit the article to multiple sites.
6. Your VA can ‘spin’ article manually (robot spun articles tend not to be adequate.)
Note: Remember in marketing, identify your clients challenges and pain, be the solution to their needs.
Article Distribution Options
1. Manual submission to top five or 10 or 20 sites (bases on plan you have and your instructions)
EzineArticles.com iSnare.com ArticleAlley.com SearchGuild.com
GoArticles.com SelfGrowth.com Web-Source.net WebWorldIndex.com
ArticleDashboard.com Buzzle.com SelfSEO.com ArticleSphere.com
SearchWarp.com ArticleCity.com Amazines.com BusinessKnowHow.com
ArticlesBase.com IdeaMarketers.com ArticleTrader.com PromotionWorld.com
ArticlesFactory.com ArticleBiz.com ContentDesk.com ArticleCube.com
Squidoo & Hubpages etc
Your VA can take your article and video and create Squidoo lenses and hub pages. Since this is not a common task, they will need to undergo additional training.
Your Blog
Your VA can post the article and video to your blog.
Your VA can also submit multiple blog postings and spam messages.
Blog Commenting
Your VA can do research sites like Technorati to see which blog sites are relative to your business and article topic
Technorati is an internet search engine for searching blogs.
Your VA can post comments to other blogs sites to draw traffic back to yours.
Your VA can contact blog authors to write about your article or video.
Social Bookmarking
Your VA can bookmark your media at several bookmarking sites and use bookmarking strategies.
Twitter Buzz Friendfeed Misterwong
Digg Tweetmeme Clipmarks Dzone
Reddit Mixx Newsvine Blinklist
StumbleUpon Fark.com Diigo Faves.com
Deli.icio.us Slashdot Propeller Twine
Training Your VA to Help With Facebook, Twitter, LinkedIn
Build a list With Social Media
Social media is a great venue to build a strong list system. Twitter, Facebook, LinkedIn and MySpace for the US and Europe, and Friendster and Plurk for Asia. The social media is built in trust and confidence and when people accept your invitation to be their friend, or when they follow you, they will receive updates and news about your posts. It is necessary therefore to maintain prudence and credibility to become a trusted source of information in the social media site.
There are established groups within the social media circle which can be tapped to build a new circle of people sharing the same interest. The whole point is to ask them to become your friend, join in their groups and show personal interest on a common thing, recruit them to be a part of your group and ask them to visit your site. It is essential to supply them with relevant, interesting information.
Facebook Personal Page
Maintains daily updates and wall postings. Manages events. Filters friend request and messages.
Facebook ‘Like’ and Group Pages
Create and maintains Facebook like page and optimize fan invitation. Create and maintains Facebook groups. Simple design for welcome page. Customize ‘Like’ page URL. Increase number of fans. Manage events and activities.
Create and maintain Twitter accounts. Research topics for tweets. Help increase followers. Maintaining the balance between followers and following. Filter direct messages. Research and draft tweets (which we recommend you edit). Schedule and post tweets.
Create and maintain LinkedIn account. Increase number of connections on LinkedIn. Research for material for postings on LinkedIn. Add new contacts to Linkedin, send greeting
APPENDIX
Creating Videos
General Videos Tips:
We recommend for most marketing videos to keep it simple and use minimal editing.
Pay attention to lighting and sound.
Flip-type cameras are great, but sound quality can be an issue.
When choosing topics, think about your target market, your message, what your customers are searching for, what questions they might have. Create FAQ (Frequently Asked Questions) and SAQ (Should Ask Questions) videos for your service or product and answer questions through your videos.
Filming Yourself
If you are new to shooting videos, write a script or start with a set of bullet points.
Shoot a text clip to ensure you are framed correctly.
Automated Video Creation Sites
Animoto is great for creating music videos with photos.
PowerPoint Slides
You can also start with PowerPoint slides and do a voice over.
Screen Capture
Use screen capture software if you are creating an educational video about a computer-based process.
Webinar
Convert your webinar to video.
Teleseminar
Take your teleseminar audio and add create a PPT slide show to go with your audio file and convert to video.
Keywords
Your VA can do keyword research for your articles and videos. Simply submit your video, titles and keyword to your social media VA. Give them some starting keywords. Your VA can suggest additional keywords
We successfully manage Traffic Geyser for dozens of clients around the world. The following list is some of the things your 123Employee can do for you with your Traffic Geyser account:
PROFILES
Setting up Traffic Geyser profiles (93 sites) that are keyword optimized. Manually setting up profiles in other premium sites (20 sites) Set up article sites (20 sites) not in TG. After signing up, open up the email and verify all verification emails have been received and make sure that all the accounts are working.
VIDEO MARKETING Uploading/downloading large video files. Submit videos via Traffic Geyser. Manually upload to YouTube and other premium sites. Use TG Players to place videos into websites. Manually check top sites to ensure successful distribution of video. Uploading the transcriptions to YouTube and other video sites. Watch the video to get additional keywords to be used. Write a description and submit to client for editing and approval.
ARTICLE MARKETING Note: Article creation Options
Client provides articles 123Employees can help create VA can spin existing article to create new one video, however, they are not VA can transcribe video to create article article writers. Upload articles via Traffic Geyser Manually submit articles to select premier directories (20) You can order articles from our writers from $5.50 per article. SOCIAL BOOKMARKING
Utilize Traffic Geyser Social Bookmarking tool to book mark video, articles and podcasts. Sharing media (articles, videos, podcasts) via stumbleupon, dig etc. Social bookmarking by using onlywire.com and ping.fm. Check the search results of the keywords we are optimizing then, if any of the media we submit surfaces the search result, we bookmark it right away to get more higher search result. Usually bookmark four to five URLs in a day.
10x10x4 Strategy
Your VA can also help distribute videos that are part of your 10x10x4 strategy.