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Outsourcing Your Social Media to a 123Employee Virtual Assistant Outsourcing Your Social Media to a 123Employee Virtual Assistant Social Media works… when done right! Leading marketing experts all agree SM should be a strategic part of your business. However, many people quickly find themselves overwhelmed and not effectively utilizing or benefiting from social media. When you hire a 123Employee, you can turn social media confusion back into a social life, generate more leads, and open up new business opportunities! We are continually training our VAs to better service our clients SM needs. Outsourcing Your Social Media: Depending on your business, you strategy might be relationship building with a specific small group of prospects, or mass exposure. Every business requires a different strategy Your Role: Social Media works when you are… ‘social’. Simply expecting your new 123Employee agent to take over your social media and generate tons of leads is unrealistic. You have to be involved and more importantly have a strategy in mind. You Need a Strategy: Your virtual assistant is an essential and integral part of your social media management and marketing strategy. It is your responsibility to give your VA a detailed step by step strategy with a detailed scheduled of when you want certain tasks done. We recommend you use the information provides, and look into additional strategies, or hire a marketing or social media consultant. Commitment: Social Media is not a get rich quick process, although when done right, results can be quick. You need t have a 30 day getting started and at least a 3 month commitment for consistent day to day activity. Ideally you want a 6 month strategy integrated Social Media / marketing strategy outlined. Provide Your 90 Day Social Networking & Media Plan… On the following pages we have suggested 10, 20, or 40 hour per week social media strategies. You are not limited to these social media tasks. You can customize what you want your virtual assistant to do for you. In addition, the following information will give you ideas for how you can leverage your 123Employee to improve your social media strategy. Suggested 123Employee Social Media Packages SILVER: GOLD: PLATINUM: 10 Hour Per Week 20 Hour Per Week 40 Hour Per Week Month 1: Week 1 Month 1: Week 1 Month 1: Week 1 Keyword research Keyword research Keyword research Set up profiles Set up profiles Set up profiles FB, TW, LI, etc FB, TW. LI, etc FB, TW, LI, etc Top 10 video sites Top 15 video sites Top 25 video sites Top 20 article sites Top 25 article sites Top 35 article sites Top 5 press release sites Top 10 press release sites Top 20 press release sites Month 1: week 2-4 Month 1: week 2-4 Month 1: week 2-4 Keyword research Keyword research Keyword research Post one article p/w Post two articles (25 sites) Post three articles (25 sites) Post one video p/w Post two video (15 sites) Post three video (15 sites) Social bookmarking Social bookmarking Social bookmarking Grow Facebook fan page Grow Facebook fan page Grow Facebook fan page Grow Twitter Grow Twitter Grow Twitter Post two tweets per day Post four tweets per day Post eight tweets per day Month 2 Month 2 Month 2 Post one article p/w Two articles p/w (25 sites) Four articles p/w (25 sites) Post one video p/w Two video p/w (15 sites) Four videos p/w (15 sites) Social bookmarking Social bookmarking Social bookmarking Grow Facebook fan page Grow Facebook fan page Grow Facebook fan page Grow Twitter Grow Twitter Grow Twitter Post two tweets per day Post four tweets per day Post eight tweets per day Optional Add-Ons Custom articles: $5.50-$10 each If you do not have articles or videos to post, your VA can spend time on other tasks Growing Facebook fan pages & Twitter: 123Employee utilizes a third-person approach, inviting your target market to become fans or followers Additional services: Squidoo, hub pages, podcasts Adapt these to your specific needs Some of the Things Your 123Employee Can Help You With We provide basic training to our Internet Marketing and Social Media VAs on the following: 1) Keyword research 2) Setting up profiles in multiple top rated accounts 3) Setting up Hootsuite to post micro-blogs to multiple accounts 4) Microblogging 5) Adding Twitter followers 6) Adding Facebook followers 7) Article distribution 8) Video distribution 9) Posting podcasts 10) Transcribing videos or podcasts to create articles to be edited by client 11) Back links 12) Managing WordPress blogs and/or eBlogger Optional Training Can Be Provided To Your 123Employee At Clients Request: 1) Managing Constant Contact, Awebber, iContact 2) Setting up a basic WordPress sales page 3) Adding code from email system to sales page/opt-in page 4) Squidoo 5) Hub pages 6) Blog comments: finding relevant blogs, posting comments, questions – client to provide content YOU (The Client) Will Need to Provide the following: How much time to spend on each task Creating a calendar that your VA can follow, Telling your VA which social media activities to do Directing your VA to assist you with LinkedIn Defining your target market. Keyword Research Provide your VA with base keywords about your product or service, region etc. Your VA can research additional keywords for your videos and articles. Micro-blogs The phenomena: People seem to care what you are doing and thinking! Tweets and micro-blogs attract attention. In addition, posting keyword rich posts is good Google juice. While people may not read every tweet, people do search micro-blogs for subject matter. Strategic Posting We recommend that our clients post regularly… not sure what to post? Have you VA spend a hour a week to research and write 7 x 5 = 35 micro blogs in a word doc. Have them send you the word doc for editing. Send it back to them and have them post up to 7 a day using Hootsuite or similar to pre- schedule postings through the day. Give your VA suggestions on the types of posts you are looking for. We recommend using tools such as Ping.fm and Hootsuite to post updates to multiple platforms. You can set up and use Ping.fm and Hootsuite strategically to post messages to certain sites only. You may post to Twitter several times a day, and to Facebook a few times a day with more relevant information. Media Content Distribution Any media you post should send the viewer, listener and reader back to your landing page/squeeze page/opt-in page. This takes a consistent and strategic process and methodology. Your 123Employee can distribute videos, articles, podcasts, and slide shows, saving you precious time! You can start the process with a video, podcast or article. A podcast and article can be created from your video. An article can be created from a podcast or audio file. Rules of thumb: Enroll, Engage, Empower, Educate, Entertain, Excite… Video Marketing Distribution Options 1. Your VA can manually upload your video to top five or 10 video sites YouTube DailyMotion GoFish Famster Vimeo iFilm Kwego Vmix Google Video Myspace Lulu ZippyVideos BrightCove BuzzNet MyHeavy CastPost PhotoBucket Flixya PutFile Dotv 2. OR your VA can use a video aggregator such as Traffic Geyser or Tube Mogul (for a fixed monthly cost) to post to multiple sites Your VA can then check to ensure the videos posted correctly. Note: The top five, 10, 20 sites mentioned may vary from time to time. We use different submission engines. Some are free, but some paid platforms offer better services. Podcast Your VA can strip the audio from the video Your VA can post your podcast to popular podcast site such as Podomatic. Podcast submission sites depend on the content and quality of podcast. Podcasting Station - All Podcasts - index a Singing Fish - submit iPassages - Christian submit podcasts to the podcast music/video directory podcast submissions podcasting directory Podcast Alley RSS Network - submit Digital Podcasts - add PodBlaze - small podcast to podcast category podcasts to the digital directory podcast directory Podcast Bunker- only Podcast Pickle - submit PodFeed - podcast GetAPodcast - post high quality podcasts to podcast category submission podcasts and RSS feeds will be added. Podcast411- add Plazoo- submit to Podcast Charts - chart Syndic8 Podcast - post a podcast podcasts or vlogs podcasts (requires podcasts and rss feeds membership) Podcast Shuffle - post idiotvox - submit a Pod Lounge iTunes - submit your podcasts podcast feed iTune podcasts Article Writing Writing Options: 1. Your VA can transcribe video/audio, write an article and submit to you for editing. 2. You can suggest titles and subject matters to your VA. 3. Your VA can research content for your article. 4. You can write your article and submit to your VA for distribution. 5. You can order an article from our article writers for $5.50-$10 per article and your VA can submit the article to multiple sites. 6. Your VA can ‘spin’ article manually (robot spun articles tend not to be adequate.) Note: Remember in marketing, identify your clients challenges and pain, be the solution to their needs. Article Distribution Options 1. Manual submission to top five or 10 or 20 sites (bases on plan you have and your instructions) EzineArticles.com iSnare.com ArticleAlley.com SearchGuild.com GoArticles.com SelfGrowth.com Web-Source.net WebWorldIndex.com ArticleDashboard.com Buzzle.com SelfSEO.com ArticleSphere.com SearchWarp.com ArticleCity.com Amazines.com BusinessKnowHow.com ArticlesBase.com IdeaMarketers.com ArticleTrader.com PromotionWorld.com ArticlesFactory.com ArticleBiz.com ContentDesk.com ArticleCube.com Squidoo & Hubpages etc Your VA can take your article and video and create Squidoo lenses and hub pages.
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