WHAT’S ON THE MENU INTRODUCTION

A Taste of Food & Beverage Trends in 2019 INTRODUCTION

C A T E G O R Y 1 C A T E G O R Y 2

Nutrition and Wellbeing The Quest for New Flavors Reinvented and Ingredients

C A T E G O R Y 3 C A T E G O R Y 4

Sustainability Takes Food Shapes Society Center Stage OVERVIEW

TRENDS Your DNA, Superpowders Alternative Fodmap 1 Your Diet 2 3 Butters & Oils 4

Unconventional Tea Time Salted Egg Yolk Kokumi Disappearing 5 Pairings 6 7 8 9 Plastic

Precision Waste Into Women Take Meat Tax Water, The 10 11 Agriculture 12 Ultimate Currency 13 Wealth 14 the Lead

Patriotic Autonomous Ghost African Swine Moral Food 15 Purchases 16 Delivery 17 Restaurants 18 Fever 19 6 Nutrition and Wellbeing 1 R e i n v e n t e d 1 Your DNA, Your Diet

Some startups already offer personalized nutrition through DNA testing. 2 Superpowders

*Edelman client

If you are what you eat, you’re also what you add to what you eat. Alternative Butters 3 & Oils

We also anticipate an increase in the debate around the regulatory definition of butter, following the discussion about what milk is. 4 FODMAP

Companies are getting on board to cater to the needs of an estimated 700 million consumers worldwide. The Quest for New Flavors 2 and Ingredients Unconventional 5 Pairings

Behavioral and physical science helps explain why these wacky mash-ups work. 6 Tea Time

Tea flavors now go beyond the original taste of the tea leaves. 7 Salted Egg Yolk

Although it's deeply rooted in Chinese cuisine, salted egg yolks have become a pan-Asian phenomenon. 8 Kokumi

Food scientists have been studying kokumi in hopes of exploiting their enhancement qualities to create healthier, lower-salt or lower-sugar versions of foods that still taste good. Sustainability Takes 3 Center Stage 9 Disappearing Plastic

Pressure is mounting on the food industry to seriously curtail its use of plastic. 10 Meat Tax

Advocates believe a meat tax could reduce consumption of animal-based foods. 11 Precision Agriculture

Consumers may turn to producers and companies who are embracing AgTech to increase productivity and raise the ceiling for environmentally friendly practices. Water, the Ultimate 12 Currency

As water supplies dwindle, we could see certain foods become more expensive and less available. 13 Waste Into Wealth

“The most recent trends point to solutions savvy entrepreneurs have created to help people, the planet and, unapologetically, their own wallets. 4 Food Shapes Society 14 Women Take the Lead

An overdue spotlight was placed on gender inequity issues in the food industry in 2018. 15 Patriotic Purchases

The longer trade tensions last, the longer it may take to reclaim hearts, minds and market share. 16 Autonomous Delivery

Robots, drones and self-driving vehicles are becoming a reality in countries around the world. 17 Ghost Restaurants

Given the popularity of food delivery in major cities, this concept of “dark kitchens” is expanding rapidly. 18 African Swine Fever

ASF is just the latest example of an animal disease disrupting global food supplies. 19 Moral Food

Consumers are paying more attention to labor practices, diversity in the workplace and sexual harassment accusations. A APPENDIX PAST TRENDS

2 0 1 8 2 0 1 7 2 0 1 6 2 0 1 5 T H A N K Y O U