2017/ 1 8 Activity Report This report has been compiled by Rebecca Pearce, Director for Office UNESCO City of

Contents In December 2015, Adelaide was designated a City of Music by the 4 Mission, Vision, Objectives, UNESCO Strategic Pillars (UCCN). The UCCN was created in 6 Introduction 2004 to promote cooperation with, and among, cities that have identified 8 Background & Context creativity as a strategic factor for sustainable urban development. 10 Activities 10 • Music The 180 cities which currently make up 14 • Health and wellbeing this worldwide network work together 15 • Local initiatives towards a common objective: placing 20 • International pathways, creativity and cultural industries at collaborations and exchanges the heart of their development plans 24 • Visibility and promotion at a local level, and cooperating 25 • Government reforms and support actively at an international level. 26 Planned Activities for 2019 Front page photo credit / Grant Hancock Mission, Vision, Objectives & Strategic Pillars

The Network covers seven creative fields: Crafts and Folk Arts, Media Arts, Film, Design, Gastronomy, Literature and Music. Our mission is to amplify music as Strategic Pillars the heartbeat of Adelaide. 1. Enhance and promote collaboration, Our vision is to be a creative city, with excellence, diversity and sustainability in music as its heartbeat, outward looking all aspects of music making throughout and internationally engaged, enriching the City of Music, including urban 4 5 the whole State of South . and regional .

Our objectives are 2. Build international pathways for the City of Music throughout the UNESCO • connection through music, Creative Cities Network and beyond. locally and internationally 3. Advocate locally and nationally on • strong at all levels behalf of the City of Music and the entire music sector to fully integrate • music integrated with health, culture and creativity into policy and wellbeing and social cohesion sustainable development plans.

• visibility and promotion of Adelaide 4. Develop and facilitate connection and UNESCO City of Music. collaboration for music with Industry and all other creative sectors.

5. To foster lifelong love for, and engagement with, music within our entire community through education and participation.

Here in Adelaide we support and help each other out, that’s what sets us apart. And we’re so diverse in music culture from jazz to the Adelaide Symphony Orchestra to garage rock. I’m so proud to be working in this industry and community for so long and seeing it grow and grow.

George Swallow, The Grace, Adelaide Photo credit / Josh Geelen credit Photo Introduction

Adelaide UNESCO City of Music We now know that there are more City of Music as a Festival City WOMADelaide, Australia’s favourite outdoor office acknowledges the traditional than 330 live music venues operating world music festival, is South Australia’s custodians, the Kaurna people, in South Australia, and an average of Adelaide is widely known as a Festival biggest music festival, in 2018 around 45% whose ancestral lands we gather 950 live music gigs take place every City; its cultural reputation has been of attendances were from interstate and on, and respect in the ongoing month in Adelaide’s metropolitan area. built on festivals. Adelaide’s reputation overseas, 10,270 of the attendees were visitors spiritual and cultural connection 6 in creative communities around the world to South Australia. 93.1% of the visitors to the 7 to country. Live Music Census (Music SA) 2018 findings is fed largely by our festivals. Festivals State would not have made the trip to South revealed that South Australia hosted 1523 provide grass-roots cultural participation Australia if not for WOMADelaide. The total Adelaide’s designation as a UNESCO City gigs across 309 venues. The regions are and development throughout the year. visitor spend attributable to the event being of Music in December 2015 has galvanised certainly playing their part with 296 gigs held in the State is estimated as $14 million. the diverse music culture of the city and its across 108 venues. Tourism Australia The has been one of the Holding the event in South Australia produces State. This prestigious title acknowledges research shows that after food and wine, nation’s leading multi-artform festivals since an estimated total net economic benefit of Adelaide’s musical history, the quality, music is the second most popular attractor it was founded in the 1960s. Adelaide Cabaret $16.9 million in terms of incomes (GSP) and diversity, creativity, its leadership, as well the for tourists to visit regional areas. Festival is the biggest cabaret festival in the 164 full-time equivalents of employment. commitment and central role of music across world, and the is the second the State. The ever increasing momentum largest arts festival on the planet, coming of the city’s live music scene together with in behind only Edinburgh (Fringe) in scale. policy shifts have further strengthened Adelaide Guitar Festival is the most significant Adelaide’s status as a City of Music. Since event of its kind in the southern hemisphere, the designation, connections have continued and Umbrella Winter City Sounds is making its to develop internationally across the UCCN, mark on the contemporary music landscape. and locally throughout education, industry, tourism and community music sectors.

The Government of South Australia through the Music Development Office (MDO) has Morgan Sette / Morgan credit Photo driven much of the policy development, as well as delivering programs to support creative and artistic development for the State’s music sector. The City of Adelaide has been a key partner in supporting regulatory The WOMADelaide experience is one of constant discovery. change which has enabled strong progress Marquee headliners are largely set aside for an impeccably for live music. The relationship between the two levels of government in the live curated lineup of musicians at the top of their craft, many of music space has been highly productive. them unknown to the audience on arrival. It was everything that WOMADelaide is about—an ambitious and spectacular Alongside leadership at the policy level, there has been a surge in musical activity from the experience that challenges your perceptions of what music grass roots, and some significant development can be. —Double J of some of the major music organisations in the State together with its Festivals.

Adelaide’s position in the Australian music landscape is increasing in significance. There are currently 31 UNESCO Cities of Music: Douglas Gautier AM Background & Context CEO and Artistic Director, Adelaide Australia (designated in 2015) w Almaty (2017) Amarante (2017) Becc Bates Auckland (2017) Director Creative Industries, Bogota (2012) Government of South Australia, (2006) Department for Innovation and Skills Democratic Republic of Congo (2013) Brno Czechia (2017) Karen Marsh (2017) Manager Creative Economy, Government The UNESCO Creative Cities Network Areas of Action Korea (2017) of South Australia, Department (UCCN) was created in 2004 to promote Frutillar (2017) for Innovation and Skills cooperation with and among cities that The objectives of the UNESCO Creative (2009) have identified creativity as a strategic Cities Network are implemented both Scotland (2008) Sean McNamara factor for sustainable urban development. at the level of the member cities and at (2014) Associate Director Community and Culture, the international level, notably through 8 Hannover (2014) City of Adelaide 9 The 180 cities which currently make up this the following areas of action: Idanha-a-Nova Portugal (2015) network work together towards a common Kansas City USA (2017) Clare Mockler objective: placing creativity and cultural • sharing experiences, knowledge (2015) Director Community, City of Adelaide industries at the heart of their development and best practices Kingston (2015) plans at the local level and cooperating Democratic Republic of Congo (2015) Felicity Edwards actively at the international level. • pilot projects, partnerships and UK (2015) (Delegate) Senior Partnerships and initiatives associating the public and Germany Project Planner, Culture and Lifelong By joining the Network, cities commit to private sectors, and civil society Medellín Colombia (2015) Learning, City of Adelaide sharing their best practices and developing Morelia (2017) partnerships involving the public and private • professional and artistic exchange Norrköping (2017) Lisa Bishop sectors as well as civil society in order to: programmes and networks Pesaro Italy (2017) CEO, Music SA Praia Santiago (2017) • strengthen the creation, production, • studies, research and evaluations on Salvador (2015) Lea Bacon distribution and dissemination of cultural the experience of the Creative Cities (2004) Director Policy, Local Government Association activities, goods and services. Tongyeong Korea (2015) • policies and measures for Varanasi India (2015) Brent Hill • develop hubs of creativity and innovation sustainable urban development Executive Director of Marketing, and broaden opportunities for creators Establishment of the Adelaide South Australian Tourism Commission and professionals in the cultural sector. • communication and awareness UNESCO City of Music raising activities. (AUCOM) Executive Rebecca Pearce • improve access to, and participation in, Director, Office of Adelaide UNESCO cultural life, particularly for marginalised The Creative Cities Network is a privileged The 2017/18 Executive of AUCOM was City of Music | Associate Director or vulnerable groups and individuals. partner of UNESCO, not only as a platform primarily formed by representatives of the Programming, Adelaide Festival Centre for reflection on the creativity’s role as a lever three funding partners—being Adelaide • fully integrate culture and creativity for sustainable development but also as a Festival Centre, State Government of South

into sustainable development plans. breeding ground of action and innovation. Australia and City of Adelaide Council. / Shaun Li credit Photo

Adelaide joins (City of The full Executive comprises of: Literature), Sydney (), and most recently Geelong (City of Design) Graeme Koehne (Chair), as Australia’s UNESCO Creative Cities. Director, Elder Conservatorium of Music, University of Adelaide, and Composer

Vincent Ciccarello (Deputy Chair until Dec ‘18) Executive Director, Adelaide Symphony Orchestra Activities of Adelaide as a UNESCO Music SA initiatives WATU Youth Choir Festival City of Music Music SA presented a series of free public WATU Youth Choir Festival for young workshops for contemporary musicians people between the ages of 12-19 took across various live music venues in Adelaide place at the Adelaide Town Hall from 4-7 on topics including distal distribution, artist July 2018. Choristers worked with renowned management, record labels, exporting and Australian composer Lisa Young in a 4-day touring. These workshops ran in conjunction intensive music festival for singers, to bring with APRA AMCOS and the Northern Sound young people together in a community System. Music SA also ran a series of school of music-making, creativity and learning, holiday songwriting bootcamps for children rehearsing intensively and entertaining the The Adelaide UNESCO City of Music views the Advocacy, and included providing all South aged 13-17 including Autumn Jams, Spring public through accessible music-making term ‘City of Music’ not in terms of geography Australian school students with daily music. Jams, Winter Jams and Girls To The Front. throughout the City and in concert. Through but rather in terms of opportunity for all South WATU, young musicians experience a Australians. Music means more than a genre Adelaide Guitar Festival Winter School Music SA, through its Registered Training deeper understanding of Australian music or distinct form of music making, it means all In 2017, Adelaide Guitar Festival Winter Organisation, offered three scholarships through working over this intense period activity related to making music, including, School continued growth of the initiative. 10 to study a Certificate IV in with composers who have written new works 11 but not limited to: broadcast, performance, The 1-week guitar course, held during the July to a woman, an indigenous musician, especially for them to learn and perform. composition, recording, manufacture of school holidays, provided an opportunity for and a musician with disability. Festival Participation: 189 choristers from 54 musical equipment, technology, venue students to learn from some of Australia’s separate schools in metro and regional SA. management, education and research. finest guitarists in a small, immersive, guitar Winter Jams Artists involved: 6 plus 4 male vocal mentors. playing and skills development intensive In 2017, The Winter Jams series, an initiative 2017–2018 workshops. Adelaide Guitar Festival provided of Music SA for youth and music development opportunities for guitarists of all ages to be was created specifically for teenagers. The following selected activities have tutored by leading guitarists during Adelaide The 3-day workshop on different styles taken place across the period 2017-2018, Guitar Festival Winter School (AGFWS). of contemporary music and song writing and are in line with the strategic pillars The intensives then culminated in a concert provided opportunities to students to explore of Adelaide UNESCO City of Music. Many during the Adelaide Guitar Festival. song writing, recording, rehearsal techniques of these selected activities sit across and preparation for live performances in multiple strategic pillars, however for the Music Match an actual live music venue: Club 5082. purpose of this report they have been In 2017 Carclew was the successful recipient described under the area which they fit in of $88,200 grant from Perpetual, one of City of Adelaide Music Education programs line with the mission of the designation. Australia’s largest wealth managers to enable The City of Adelaide had a range of Carclew to deliver a Collaborative Music music education programs including: Music Education Education Program (CMEP) across seven disadvantaged South Australian primary • Story time sessions for babies and Music Education Advocacy schools. Music Match works to ensure South young children aged 0-5 in which a large Across industries including Health, Aged Australia’s most disadvantaged primary component is song and movement, reaching Care, Technology, together with other schools enjoy equitable access to the best out to up to 1,000 people annually creative fields, we advocate for education music education opportunities available. and participation committed to fostering Working in collaboration with leading industry • Adam Ritchie created ‘Music is Everywhere’, a lifelong love for, and engagement with, partners (Adelaide Symphony Orchestra, an audio-visual installation of the everyday music within our entire community. Adelaide Youth Orchestra, and the sounds around us as ambient music, created Adelaide Festival Centre), Music Match sources from the sounds within the City library 2017 outstanding music education opportunities to fulfil the needs and gaps in music education • Partnering with the ASO to provide a Music Education Roundtable delivery. This collaborative and coordinated series of music workshops for children In 2017, Music Education Roundtable continued approach ensures that students receive a to advocate for initiatives that would make thorough, broad and high quality music • ‘Music is My Superpower!’ Protest song a significant impact on the standard of education and provides improved outcomes writing workshop led by Kaurna young music education in South Australia. It aimed for teachers, schools and not-for-profit music woman Hannah Yates, with teenagers aged to identify the needs of, and opportunities organisations through the most efficient 12 to 14 years in partnership with the Centre for, music in the State’s education system and effective allocation of resources. for Democracy and the History Trust SA. and the broader community. This has been a commitment to the Music Education Photo credit / Claudio Raschella credit Photo We see creativity as a strategic factor 2018 The strategy has been developed from a for sustainable urban development large body of evidence gathered through The Government of South Australia through research, surveys, submissions and case the Department for Education has developed studies, and discussions with students, the ‘Music Education Strategy 2019 to 2029’ teachers and leaders in South Australian which sets out South Australia’s long-term schools. The strategy was further developed vision that all children and young people and refined following a series of workshops throughout their education have access attended by music education experts, to high-quality music education. The providers and suppliers, representatives strategy recognises that music education from music and creative industries, provides numerous benefits to children and school and parent associations. and young people, including developing thinking and learning skills, lifting literacy Musical Theatre Degree and numeracy standards, building social Adelaide University announced in 2018 that it inclusion and enhancing wellbeing. will create and offer a Musical Theatre degree. 12 Early exposure to music activates social, Musical theatre is an increasingly significant 13 behavioural and academic benefits that performing art form—economically and persist throughout a child’s education. culturally—in both national and international contexts. It is an important employer of The strategy has the following performers with singing, dancing and main areas of action: acting skills; creative artists in composition, choreography and theatre direction and • Establish a ‘Music engagement network’ technicians in staging, lighting and sound that will help schools create and sustain production. The first of its kind in South high-quality classroom music programs Australia available from 2019 as a 3 year in the early years and in primary schools Bachelor degree. Partnerships with Adelaide Festival, South Australian Film Corporation, • Establish a fund to encourage investment Adelaide Cabaret Festival and Adelaide Fringe. in innovative practices, partnerships and programs that support schools to create Adelaide Cabaret Festival: Class of Cabaret and sustain quality music programs Class of Cabaret provides a unique learning opportunity for talented, passionate and • Develop a framework to guide teachers, courageous Year 11/12 secondary students leaders, staff and partners as they make from various high schools to share their own decisions about music education stories through musical performance. The Class of Cabaret program offers students a • Upskill non-specialist teachers to meaningful learning experience where each improve the delivery of general performer develops their performance skills classroom music education by providing and learns to confidently communicate their professional development for teachers stories to an audience, whilst also gaining SACE credits. The chosen applicants take • Explore opportunities to elevate music part in rehearsals and workshops throughout in tertiary and pre-service training for Terms 1 and 2 culminating in performances early years and primary teachers during the Adelaide Cabaret Festival. They also receive expert guidance from an • Provide information to help students experienced Musical Director, tuition from identify career and higher music one of Adelaide’s leading vocal teachers education opportunities and mentorship in the art of cabaret performance from two award winning artists. • Provide curriculum and pedagogy resources for early years and primary schools including a package for all primary schools, and tailored resources to support Aboriginal learners, learners in rural, remote and

Photo credit / Jack Fenby credit Photo regional areas and learners with disability. Health and Wellbeing Music SA Programs Music Development Office Initiatives Robert Stigwood Fellowship Program Music SA has worked with Headspace to This intensive annual program that is an 2017 run an all ages gig called Eat Your Greens, The South Australian Government is initiative of the MDO provides mentorship funded by the City of Adelaide. Music SA committed to building the music industry in and funding for the State’s most promising Resonance became a consortium partner with Headspace South Australia. It does this through the Music artists and businesses. The program has Resonance is an initiative of the Adelaide to develop other workshops, music therapy Development Office (MDO), a government established itself as a vital part of South Guitar Festival, and has continued to programs and all ages gigs in 2019. Many office dedicated to supporting industry and Australia’s music industry. It has played an grow taking world class musicians to traditional services are not equipped to creative development for South Australia’s integral role in building the careers of some those who cannot otherwise attend. address the unique barriers that young people musicians and music businesses. The MDO of the State’s most successful artists of recent face to accessing mental health support. manages a suite of annual programs tailored years, including Maidza, Bad//Dreems Recognising the inherent human need Headspace began in 2006 to address this to the needs of the local music industry. It and Electric Fields. Government investment in for music, and inspired by the growing critical gap, by providing tailored and holistic also facilitates creative industries hub and this program has been exceeded by significant understanding of music’s role in health, mental health support to 12 to 25 year olds. co-working space St Paul’s Creative Centre, commercial investment from the international wellbeing and recovery, Resonance treats With a focus on early intervention, Headspace which is in the heart of the Adelaide CBD. music industry into Stigwood Fellows, through patients, residents, staff and community works with young people to provide support the signing of recording deals, publishing members to world class music, featuring the at a crucial time in their lives—to help get them 14 Live Music Events Fund contracts and licensing agreements. 15 world’s most popular instrument, the guitar. back on track and strengthen their ability to This partnership between the Music manage their mental health in the future. Development Office and South Australian 2017 The Resonance program is curated by Tourism Commission through Events South Artists Fellows were: Heaps Good Adelaide Guitar Festival Artistic Director Slava In addition, Music SA promoted Australian Australia provides funding to support unique Friends, Electric Fields, Lonely Speck, Grigoryan and features some of Adelaide’s music t-shirt day to help raise funds for music events that generate economic activity, Tom West and The Winter Gypsy finest musicians including Adam Page and Support Act, a registered charity founded provide local jobs, support local musicians Kristy Manuel (Chispa Flamenca), Andy in 1997 by the music industry, for the music and are financially sustainable. Events funded 2018 Salvanos, Cal Williams Jnr, Dylan and Emma industry. Support Act was established in through this fund in 2017 and 2018 were: Fellows were: Paradise Club, Jess Day, Woolcock, Slava and Leonard Grigoryan, and recognition that a career in music brings Wing Defence, Sleep Talk and Mario Spate Snooks La Vie and Nik Kiripidis (Snooks & Nik). its own unique rewards and challenges. • AIR Awards Support Act has helped get artists and music • Indie-Con Australia Resonance involved over 12 facilities including: workers back on their feet when they have • Unsound Adelaide Jack Young Seniors Centre (Salisbury), hit a tough patch and just need a breathing • Umbrella: Winter City Sounds Women’s and Children’s Hospital, Lutheran space. Support Act’s founding members • Porchland Homes (Fullarton), ViTa Residential Aged are AMCOS, APRA, ARIA and PPCA. Care (Daw Park), The Society of St Hilarion AIR Awards & Indie-Con Australia (Seaton), Helping Hand (Lightsview), 2018 Through the Live Music Events Fund, Helping Hand (North Adelaide), Kapara Adelaide hosted the Australian Independent Residential Living (Glenelg), Uniting Care Adelaide University & Flinders Medical Centre Record Labels Association Awards (AIR Wesley (Port Adelaide), SCOSA (Modbury), Adelaide University began a research Awards) and the Indie-Con Australia RSL Care SA (Myrtle Bank), and Anglicare project from late 2018 till 2020 (over national music conference, which brought SA (Ian George Court, Brompton). 18 months) on the effect of music on industry stakeholders from around the pain management. Research is led by world to Adelaide in both 2017 and 2018. PubSing Patsy Tan and Adelaide University. An initiative of the City of Adelaide, PubSing The AIR Awards and Indie-Con Australia is an opportunity for Adelaide residents to Resonance were clustered together with Music SA’s join together to sing monthly in pubs in the In 2018 Resonance continued to grow, visiting Umbrella: Winter City Sounds and Adelaide City. The philosophy behind the event and 23 facilities and expanding to the regions of Festival Centre’s Guitars in Bars. Together, the broader community is very much in tune South Australia including Port Pirie, Jamestown, these events supported activation of Adelaide with the reasons Adelaide was designated Clare, Goolwa and Mount Gambier. Curated during the traditionally quieter winter a UNESCO City of Music. The organisers of by Adelaide Guitar Festival Artistic Director period. The events were further enhanced PubSing (BodySONG partnership) also run , several world class musicians by the aligned Adelaide Beer & BBQ Festival community choirs with women in prisons, were involved in the program including Emily and Winter Reds Weekend events. women affected by homelessness, those with Davis, Nathan May, Kelly Menhennet, Cal mental health issues, older people, and those Williams Jnr, Aloysius Leeson, The Yearlings, / Shaun Li credit Photo affected by dementia or with a disability. Mike Bevan, Dylan Woolcock, Emma Luker, Nick Kipridis, Tara Carragher and Alex Tsiboulski. Contemporary Music Program musicians that performers at the various City of Adelaide New Year’s Eve of Australian music and the local South The Music Development Office’s events. This was a cross promotion for City Live Music Concert 2018 Australian music community. His work in Contemporary Music Grants program of Music. The event was supported by CASA, City of Adelaide hosted the biggest party previous roles has helped benefit many live invested in 68 projects in 2017 and 55 projects Regional Development Australia and MDO. in town with a huge turnout of 60,000 in music events, venues, bands and projects I’ve in 2018, including festivals, recordings, and attendance. Live performances from local been involved with and I have no doubt this tours. The Contemporary Music Organisations City of Adelaide Initiatives groups Mudra Dance, China Roses, Max new station will continue to do that for others’ program supported Music SA, Northern Sound Savage & the West End Dirty Thirty, Alana Play/pause/play held the first Heaps Good System, COMA, Five Four Entertainment City of Adelaide provides festival and Jagt & the Monotremes, Donnarumma, DJ 50 countdown of the best South Australian and Nexus to deliver industry development event partnership of approximately $1.6 Tim Whitt and Australia’s super group, ARC bands, on Boxing Day, 26 December 2018. pathways for the local music sector. million annually to events with a live The Antipodean Rock Collective. The event music component in the City. It facilitates included two rounds of show-stopping Reinstating the Organ Concert Series The Jon Lemon Song-writing Program programs under the annual Live Music Action fireworks (9pm and midnight) and a family The Adelaide Town Hall has reinstated its The Music Development Office’s Jon Lemon Plan and Culture Strategy to the value of fairground, with fun activities for kids and popular Organ Concert Series in 2018/19. This Artist in Residence program is offered in approximately $280,000 including start adults, a family street theatre stage program, is a program of free community concerts for recognition of one of the world’s leading up grants for local live music ventures and an array of food stalls offering global cuisine, you to experience the grandeur and power and most experienced live-sound engineers the Umbrella Winter City Sounds festival. and roving entertainers. In celebrating the of Adelaide Town Hall’s magnificent organ. and aims to support South Australian 16 City of Music, the AUCOM logo was presented 17 song writers, producers and engineers to Christmas in the City 2017 on large screens throughout the evening. The Organ Concert Series has been made create new music through collaboration. City of Adelaide, together with Rundle possible through the City of Adelaide’s Mall Management presented a special Music in the Square Live Music Action Plan. City of Adelaide South Australian-born Jon Lemon has worked two-week long music initiative featuring The City of Adelaide and Music SA have been has created a program of concerts that with many world-class artists including Sia, Choirs from across South Australia and teaming up for Music in the Square, a series will delight and entertain audiences with a Christina Aguilera, Lana Del Rey, Nine Inch internationally as part of the Christmas of free lunch time and twilight performances diverse range of organists and repertoires. Nails, Smashing Pumpkins and The Cure, in the City in 2017, culminating in a Gala of live local original contemporary musicians just to name a few. When he’s not traveling event showcasing live choirs and using pre- in the major outdoor city squares of The first concert in 2018/19 was held the globe for his craft, he resides in the recordings and digital technology to present Adelaide during the spring, summer and on Wednesday 15th August. Local State’s Fleurieu Peninsula, and has a great pre-recorded choirs from regional areas. autumn months. It provides a degustation organist Peter Kelsall performed to passion for nurturing local songwriting. of musical genres to be enjoyed with a a crowd of 650 at the Adelaide Town The Lord Mayor of Adelaide organised and pairing of Adelaide’s most delicious food Hall over lunchtime on Wednesday. Through the program, South Australian song hosted a Christmas Lunch for around 120 trucks in Victoria Square/Tarntanyangga and writers, music producers and engineers can members of the Adelaide Music Community. Hindmarsh Square/Mukata. In 2017, Music in apply to become an ‘Artist in Residence’, the Square delivered 6 events, supporting working in one of two song writing rooms Christmas Nights: Festive Lights 2018 and promoting 12 local live original bands. based at St Paul’s Creative Centre. These In 2018 ‘Christmas Nights/Festive Lights’ rooms are purpose built and uniquely designed ran for 9 consecutive days, with music Strategic Partnerships with Music to provide a comfortable, creative space to programming from 4-9pm daily. The Entrepreneurs: Play/pause/play assist artists with developing new work. event was held in the City’s central square, City of Adelaide seed funding through Victoria Square/Tarndanyangga with local the Live Music Enterprise supported the Regional Accelerator Music Program (RAMP) musicians performing each night and MC’d new business play/pause/play to create In 2018 new funding of $100,000 was by DJ Bottle Rockets (Tim Whitt). 19 acts a digital Australian only radio station provided by the South Australian including contemporary, pop, rock and and App. Play/pause/play is building Government to support regional live music jazz and DJ’s performed to approximately success and has crowdfunded further for development. This will be a priority for the 11,500 people over the 9 days. the project and secured a further City Music Development Office in 2019, with of Adelaide strategic partnership. its Regional Accelerator Music Program City of Adelaide New Year’s Eve (RAMP) involving engagement with Live Music Concert 2017 Community Feedback: ‘As a local artist, a regional councils and community (schools, In 2017, the City of Adelaide New Year’s Eve platform for me, and others like me, to get venues, musicians and industry) to grow Live Music Concert showcased exclusively our music out there, and get people along live music activity across the State. South Australian musicians such as Abraska, to gigs is something I can get behind’; Electric Fields, Wanderers, Zkye and the ‘Loving the station, looking forward to Great Wine Capital Convention GuyZ, and Tim Whitt Sound (AUCOM seeing it grow’; ‘Adelaide has a wealth of Great Wine Capital Convention took place branded event), with a crowd in excess of musicians, producers and shows which are in November 2018 in Adelaide. It was an 60,000. The event also included a Fresh well deserving of their own station. Love opportunity to showcase SA’s great wine 92.7 ‘JumpStart’ competition, won by the idea and have been enjoying the test regions and also show case some local SA Caroline Tucker ‘CARZi’ to open the show. rotations!’; ‘Luke is a long-time supporter Photo credit / Shaun Li credit Photo Music SA initiatives SA Music Awards SA Music Awards is an annual celebration Our vision is to be a creative city, Umbrella: Winter City Sounds of South Australian Music. The Awards with music as its heartbeat Umbrella: Winter City Sounds is an open exists to recognise, promote and celebrate access festival. The 2-week live music festival excellence in the South Australian offers an exciting smorgasbord of curated contemporary music industry and take live music projects and other performances place at Thebarton Theatre in November. across Adelaide metropolitan and CBD There were 4500 public votes in 2017, and to warm and illuminate the colder weeks. 500 people attended to support the best of Partners include the City of Adelaide, funding South Australian contemporary musicians. assistance from the Australia Council, the Australian Hotels Association (SA Branch) In November 2018, 450 people attended and the Music Development Office (MDO) the gala ceremony in the Adelaide Town with the South Australian Tourism Commission Hall, joined by the Premier of South Australia through the Live Music Events Fund. and the City of Adelaide Lord Mayor and 18 hosted by national radio JJJ announcer. The 19 In 2017 Umbrella hosted a program of over event included stunning performances from 300 live music events, which included Guitars award winning contemporary musicians and in Bars, across more than 100 different venues acknowledged achievements with awards and locations throughout Adelaide. In 2018 presented in 26 categories. 6500 people the festival ran from 13th until 29th July, and voted in the People’s Choice Awards. saw hundreds of open access events as well as curated events across our wonderful city. The City of Adelaide sponsored the 2017 and 2018 National Live Music Awards • 300 events incl. 147 Guitars in Bars shows (NLMA’s), held in local live music venue the Grace Emily Hotel and simultaneously • 104 venues in venues across Australia. Four South Australian awards,are presented locally • 1300 performers, over 90% local musicians including Best SA Live Act. The event is also supported by community radio. • 68 umbrella events (covers) Adelaide Sounds • 83 umbrella events (original) Adelaide Sounds is a unique partnership between Adelaide Airport and Music SA. • 21 music genres For the last five years it has offered an in- transit music experience for passengers, • 25 curated events friends and families that highlights the original work of South Australian songwriters, • 77% of promoters who responded showcasing the wonderful talents of South to the survey made a profit, 15% Australian musicians to the world. broke even and 8% made a loss The curated original South Australian live • 49% of events were free, 51% were ticketed music series is performed at Adelaide Airport every Friday afternoon, plus alternate • 7000 inserts went interstate, 25,000 Saturdays and Sundays. Since 2013 more copies of program distributed locally than 60 artists have presented original live music performances with the total • 229 media items across 6 media types number of travellers experiencing live music total audience of 3,860,963 and an performances reaching one million people. Advertising Space Rate of $835,228

• 55,000 attendances Bands On Track The UNESCO Creative Cities of Music a program curated by Ross McHenry and songwriters and composers. The Prelude Bands On Track is a partnership between the Subnetwork Meeting 2018 Mark Ferguson, and featured performances program has been created specifically for Adelaide 500 and Music SA, who have worked In February 2018, the UNESCO Creative Cities by COMA. This concert was presented at composers. Designed to establish the time closely together since 2012 in presenting of Music Subnetwork Meeting was held in Adelaide Festival Centre in the Space Theatre. and space needed to create new works, it South Australian musicians at the Adelaide Kingston, Jamaica. The meeting aimed to allows composers to focus on their craft while 500 live concert events. It showcases local strengthen ties between designated Creative 2018 Mix the City residing in a heritage listed Australian home. contemporary musicians who perform Cities of Music and served as a platform for In 2018 Adelaide was invited to be involved alongside international headliners. To date discussions on musical creativity. Adelaide in the Mix the City project. This project was WOMEX Music SA has programmed 44 bands over featured at 2018 Bob Marley Lecture for an interactive online project where the “user” Participation in The World Music Expo 7 years as part of the Adelaide 500 V8 car Best Practices of Creative Cities with could mix and create a soundtrack for the In October 2017, Becc Bates from Music race through the streets of Adelaide city. AUCOM Director Beck Pearce as panelist city using the samples provided. The project Development Office (MDO) was invited together with Katowice and Glasgow. was led by Katowice Poland. The first stage to present at The World Music Expo FRUSIC of the Adelaide project was supported (WOMEX) in Poland. During this visit there Music SA programmed a 10 act line-up for the 2018 Indonesian Delegation: Bid for UNESCO by AFCT, MDO and City of Adelaide, and was a week of subnetwork meetings and Fringe Opening Night called FRUSIC (Fringe Creative City featured the sample of Zephyr Quartet, activities hosted in Katowice. Participation + Music) and an associated 6 week marketing In October 2018, the delegation from 20 Slava Grigoryan and Nathan May. The next in these events continued to strengthen 21 campaign to promote local musicians. (Indonesian Agency for Creative Economy on stage of the project is due to take place in Adelaide’s networks within the subnetwork behalf of City of Ambon) visited Adelaide to the future with further funding required. and to build new opportunities for our Regional Music Development research the designation, its music industry artists to work across the network. Music SA has been working on a project and learn more about Adelaide as Creative Elder Conservatorium performance funded by the Local Government Association City of Music. The delegation met with various at Tongyeong Concert Hall UNESCO Creative Cities initiatives to develop a live music resources toolkit for music stakeholders and attended several In July 2017, 10 classical guitarists from the (Australia, Singapore) metropolitan and regional councils. In 2018 we music performances and venues in Adelaide. Elder Conservatorium performed a free Through the support of the Australian undertook a council survey, prepared a regular concert at the Tongyeong Concert Hall in Department of Communications and the e-newsletter, have provided a presentation International Jazz Day 2017 & 2018 as part of their Korean tour. Arts, the UNESCO Creative Cities of Adelaide on the music industry to councillors and In November 2011, the United Nations The 2-week trip also included cultural activities (Music), Melbourne (Literature), Sydney (Film) have commenced work on the toolkit. Educational, Scientific and Cultural and festival performances. Tongyeong is and Singapore (Design) worked together Organization (UNESCO) officially designated one of Adelaide’s partner cities within the to seed projects for 2017/18 as initiatives International paths, collaborations April 30 as International Jazz Day in order UNESCO Creative Cities Network (UCCN). of Australia-Singapore Arts Group. These and exchanges to highlight jazz and its diplomatic role of included song-writing partnership with uniting people in all corners of the globe. Australian and the support of the Music Development Office UCCN Annual Meetings 2017 & 2018 International Jazz Day is chaired and led by Central Conservatory of Music (Beijing) (MDO) and Adelaide Festival Centre (AFC) In 2017 XI UCCN Annual Meeting was held UNESCO Director General Audrey Azoulay Collaboration in which several South Australian artists in Enghien-les-Bains, UNESCO City of and legendary jazz pianist and composer In 2017, The Australian String Quartet and collaborated with Singaporean artists including Media Arts in , in June. The meeting Herbie Hancock, who serves as a UNESCO the Central Conservatory of Music (Beijing) Vandetta at St Paul’s Creative Centre, in the gave the opportunity to nurture the ties Ambassador for Intercultural Dialogue and partnered through a University of Adelaide lead up to 2017 BigSound in Brisbane. and the spirit of the Creative Cities which Chairman of the Thelonious Monk Institute collaboration. Over a 2-week period, the is one of the main objectives of the UCCN of Jazz. International Jazz Day brings together Australian String Quartet worked with visiting Annual Meeting, as being a key platform communities, schools, artists, historians, student string musicians from the Central for dialogue between the Cities and academics, and jazz enthusiasts all over the Conservatory of Music, Beijing—China’s UNESCO by covering strategic objectives world to celebrate and learn about jazz and most prestigious music school. The 2-week and operations as well as by fostering its roots, future and impact; raise awareness exchange culminated in a public concert held exchange of information and experiences. of the need for intercultural dialogue with both the ASQ and the Chinese student and mutual understanding; and reinforce quartet. The program included string quartet With four years of data we now have a In 2018, The UCCN Annual Meeting was jointly international cooperation and communication. and octet works by Mendelssohn, Beethoven, strong indication that the live music sector hosted by Krakow and Katowice (Poland) Bartók, Schubert and Ross Edwards. in June. This was a unique opportunity for Adelaide Festival Centre produced and of Adelaide is in a sustainably healthy State, members of the network to attend the meeting presented International Jazz Day events in Prelude Residencies which is great for musicians who rely heavily in Krakow for two days, and then travel to 2017 and 2018. In 2017 International Jazz In 2017 and 2018, Arts South Australia through on venues to build their fan base, develop Katowice for the remaining conference. Day included a curated program by James the MDO supported the Helpmann Academy their technical skills and hone their stage Cities gathered over the week to discuss the Morrison and involved James Muller and the to partner with Bundanon Trust and the craft through invaluable instantaneous activities and collaborative opportunities Mount Gambier Generations Jazz school. National Trust of South Australia to bring the to integrate creativity and culture at the prestigious Prelude residencies to Adelaide audience feedback. core of sustainable urban development, In 2018 International Jazz Day featured the for the first time. Residencies in Adelaide Lisa Bishop, CEO, Music SA mainly through international cooperation. local South community with are available to Australian and international Australia Singapore UNESCO Creative Cities and the Edinburgh Fringe to support our Multi City Project local touring creatives and amplify their Our vision is to enrich the whole In Your Neighbourhood was the first ever offering in this important marketplace. collaborative project between Adelaide City State of South Australia of Music, Melbourne , Sydney Made in Adelaide supported our artists City of Film, and Singapore City of Design. to increase their profile and achieve The collaboration showcased a collection of some outstanding professional outcomes collaborative design ideas inspired by music, within and beyond the Fringe. It has had literature and film. Two projects, Move Along a strong export market development and Community Thread have since been component with other arts organisations selected to be realised and showcased as using the brand to tour work and forge part of Singapore Design Week in 2019. valuable collaborations internationally.

The collaborative projects seek to encourage One of the highlights of Made in Adelaide and develop links between Singapore and 2018 was a performance by the Ukulele Australia funded through the Department of Death Squad, Carla Lippis and the Zephyr 22 23 Communication and the Arts, Adelaide Festival Quartet at the Edinburgh International Book Centre, Create NSW and Ministry Singapore. Festival the launch of a graphic novel by ‘The Community Thread’ from NSW museum author and illustrator Reinhard Kleist which professional and emerging writer Jane Beeke features characters drawn from Nick Cave’s would draw on a historical narrative of the music and writing. The musicians provided pre-war Singaporean artistic community to the soundtrack while Kleist created visual create an immersive literary walk experience representations of his most famous songs. from local street artists and digital designers. This project brought together two cities in the Creative Cities Network—Adelaide, City ‘Move Along’ led by South Australian creative of Music, and Edinburgh, City of Literature. producer Jennifer Greer Holmes, is a multi- artform performance bringing to life a Brumley’s Suitcase & Tom West uniquely contemporary Australian story of In the initial project in 2016, South Australian land ownership and love through storytelling, songwriters Taasha Coates, Dan Crannitch video, music, walking and skateboarding. and Kelly Menhennett travelled to Austin, USA (UNESCO City of Media Arts) to 2017 Australia Singapore Cultural Leaders’ spend time collaborating with Texan artists Forum writing songs based on the unfinished work Australia-Singapore Cultural Leaders’ Forum of renowned gospel songwriter, Albert E. was a major step in both nations’ arts and Brumley. This project was documented by cultural relationship following the signing of Adelaide film production company, Closer the Comprehensive Strategic Partnership Productions and became the subject of the (CSP) in 2015. Supported by the Australian documentary Brumley’s Suitcase, which Department of Communications and the Arts premiered at the in as an initiative by Australia–Singapore Arts October 2017. In addition, the House of Songs Group, the Forum was hosted by the Adelaide Adelaide project saw four musicians from Festival Centre and the South Australian Adelaide’s Sister City Austin, Texas travelling Museum from 28-29 September 2017 during to Adelaide to collaborate to write songs and OzAsia Festival, and brought together perform with four Adelaide-based musicians. approximately 150 chief executives and senior Funding support was provided by the City leaders in the arts and cultural sectors in both of Adelaide for four Adelaide events. countries, providing opportunities to develop relationships and collaborative projects. In 2018, the Music Development Office (MDO) funded South Australian musician Tom West Made in Adelaide (MiA) to attend House of Songs in March 2018 as For three years from 2016 to 2018 Arts part of his latest US tour. While in the US South Australia on behalf of the State Tom performed in Austin and at the Kansas Government led delegations to Edinburgh Folk Alliance. The Kansas Folk Alliance is the

during the International Arts Festival world’s largest folk-music-focused showcasing Soulio / Mira credit Photo event and conference. Tom’s performance partners. This includes the promotion of the Website & Digital Presence • Designated loading zones for musicians was attended by an influential part of City of Music video, created by the City of The AUCOM website address is in front of live music venues Spotify US’s team, resulting in Tom being Adelaide online and on the City to Airport adelaidecityofmusic.com.au and is added to much-vaunted playlists on Spotify. Bus. Promotion of the City of Music occurs maintained by Adelaide Festival Centre • A commitment to rename city laneways This has hugely increased his listenership regularly through social media, street banners as is its Facebook page. We see room for after South Australian musicians from around 6,000 monthly listeners to and the Adelaide Living Magazine, plus continued growth and development of 80,000 monthly listeners and growing. promotion of key music events in the city at AUCOM’s social media presence. Adelaide • Rock the Square, regular lunchtime key dates across the year through ‘What’s On. is represented on the Cities of Music live music in Victoria Square Music Export Support Network website alongside other UCCN In 2018 Joel Byrne, Industry Development Adelaide UNESCO City of Music Brief Cities of Music, and is also promoted on • Free busking in the city Coordinator for Music SA, took part in a 3 1000 copies of a high quality A5 sized booklet the City of Adelaide and MDO websites. week South American trade mission arranged were distributed through music venues • Live Music Enterprise grants program through music export organisation SOUNDS during Fringe 2018 (February and March). The Branding & Visual Identity AUSTRALIA. He took part in a 2 day song booklet was the first of its kind and developed The Adelaide City of Music logo and visual • The Lord Mayor hosted Christmas Lunch for hub where he co-wrote contemporary by the Music Development Office and the identity were created to work alongside approx. 100 music industry professionals songs with South American musicians. City of Adelaide. It is due to be updated. 24 the South Australian State brand, to be 25 bold and recognisable, and distinctly South Live Music Venues Loading Zone Project Residencies South Australian Tourism Commission (SATC) Australian with some musical references. In 2017, The City of Adelaide rolled out an In addition other opportunities that have SATC created a marketing campaign for South It was designed to sit both as a standalone exciting new project to provide musicians arisen for South Australians in fellow Australia, and in the process used 50 South brand and alongside the UNESCO logo, with better access to live music venues UNESCO Cities of Music as a direct result Australian musicians with 5 of the artists indicating membership of the UCCN. across the city. The installation and of the designation included Gabriella Smart going on to work with the SATC on future promotion of Adelaide UNESCO City of conducted a residency in Katowice Poland in collaborations. The SATC is committed to Government Reforms and Support Music musician loading zones near 16 live 2018. She was provided with support to spend using local musicians to highlight the depth music venues which enable musicians to time in Poland including Katowice, Krakow of our City of Music, wherever they can in The South Australian Music Industry Strategy park in these bays for 30 minutes, rather and also spent time in the UK connecting with advertising. Over the past 3 years this has The ‘South Australian Music Industry than 10 minutes, regardless of vehicle type. artists and undertaking further research. included artists who have achieved global Strategy’, a plan to support growth for and domestic acclaim (such as the Hilltop the sector that included consultation with As part of the project development, Also South Australian artists Electric Hoods), but most prominently artists who are more than 2100 industry stakeholders and loading options for musicians at a number Fields travelled to Hannover for Fete de stepping out and attempting to make a living— music consumers, was released in 2018. The of city based live music venues have Musique in Hannover, Germany connecting again reinforcing that as a City of Music, Strategy responded to the five major themes been assessed and extensive consultation with artists and performing, and also music and local music and creativity is vital. that arose during the consultation period, was conducted. Where private or other were invited to perform at Gardens of together with extensive research and analysis loading options were not available, At All Sounds Festival in Katowice Poland. In addition the SATC has also committed of local, national and international trends. Times loading zones have been created to using its extensive digital platforms to as close to the venues as possible. Visibility & Promotion of Adelaide promote music performances—further Live Music Action Plan 2017-2020 UNESCO City of Music enhancing for tourists the visibility of live music ‘Adelaide: City of Music, Live Music Action Live Music Enterprise Grants performances—from theatre, to musicals, Plan 2017–2020’ aligns with the City of The Arts and Cultural Grants Program is The leadership of State Government, City to gigs and band shows. The amount of Adelaide 2016–2020 Strategic Plan’s vision intended to assist in the delivery of City of Adelaide, Adelaide Festival Centre music related events that are housed on the to be a welcoming and dynamic city full of of Adelaide’s Strategic Plan by providing and other major music organisations SATC website is growing, as is the interest, rich and diverse experiences. It is further funding to eligible groups, organisations have continued to highlight, in speeches again a sign of a healthy City of Music! informed by the Cultural Strategy 2017–2023 and individuals to deliver creative arts and formal statements, the prestige which delivers the creative imperative to be and cultural projects that contribute and honour bestowed by Adelaide’s Music SA Promotion a multicultural City with a passion to create to a welcoming and dynamic city full designation as a UNESCO Creative City. Music SA maintain a website with a gig authentic and internationally renowned of rich and diverse experiences. guide and artist, venue and business experiences. The City of Adelaide Strategic The contributing partners along with directories for the contemporary sector. Plan principles such as iconic and celebrated, This new grants category Funding will members of the Executive Committee have There is a large social media reach. inclusive, diverse, resilient, affordable, be provided for live music enterprises also worked together to build awareness distinct districts are reflected in the delivery and new music ventures which increase and profile for the designation through Brand South Australia (Brand SA) of the Live Music Action Plan. The City of opportunities for musicians to play in City a range of channels outlined below. There are several mentions in Brand SA Adelaide has developed a Live Music Action venues and in the public realm and contribute profiling Adelaide’s music culture. Brand Plan which was endorsed by Council in to the City as a welcoming and dynamic City of Adelaide South Australia has a key purpose to forge September 2017, and is actively delivering place for people to live, work and visit. Dedicated marketing campaign to promote a prosperous future for South Australia. on the actions. Some of these include: City of Music through a range of music sector Planned Activities for 2019

Clip Combat This forum will involve various inspirational Areas of Action and Innovation • connecting complimentary An initiative developed by Music SA and speakers from UK, and the involvement of initiatives and events the Government of South Australia’s Music renown academic and thinker Anita Collin. The Creative Cities Network is a privileged Development Office to encourage South partner of UNESCO, not only as a platform • proactively encouraging communication Australian filmmakers under the age of 26 Joint Choir Project: Hannover & Adelaide for reflection on the role of creativity as a and cohesive collaboration amongst to build awareness of local SA musicians by A collaborative community choir project will lever for sustainable development but also as all facets of Adelaide’s music sector submitting a music video to the Clip Combat! take place in Adelaide in April 2019 between 26 a breeding ground of action and innovation. 27 competition. It aims to shine a spotlight on UNESCO Cities Hannover and Adelaide, • facilitating inter-city collaborations across young local musicians and filmmakers. The involving Capella St Crucis City of Hannover The objectives as a Creative City creative fields celebrated by the UCCN music video competition reminiscent of Battle Choir, and Adelaide Philharmonic Choir. are implemented through the of the Bands, Clip Combat will encourage The two choirs will partake in a workshop following areas of action: • involving the full range of government, 13–25 year olds to source an original song at Marryatville High School, and evening non-government, education and and then collaborate to shoot a video and go performance at Adelaide Town Hall. • sharing experiences, knowledge private sectors in activities which into battle against other entries. Sporting the and best practices promote the Network’s objectives tagline “Find a Band. Create a Clip. Upload Pacific Creative Cities Forum and Win”, the competition combines music Plans for UNESCO Creative Cities Asia Pacific • pilot projects, partnerships and • coordinating research, promotion and film and encourages young creatives to conference will take place in October 2019 initiatives associating the public and and advocacy for UCCN activities develop a passion for and skills in those areas. alongside Adelaide Festival Centre’s OzAsia private sectors, and civil society Festival. There is an expected 40 Creative • generating support in order to Australia Singapore UNESCO Creative Cities Cities that will participate and approximately • professional and artistic exchange facilitate activities of the UCCN Multi City Project 150 delegates are set to visit Adelaide. programmes and networks The premiere of the two commissioned • all administrative and reporting works, Move Along and Community Thread City of Adelaide Research Project • studies, research and evaluations on responsibilities associated will be showcased as part of Singapore City of Adelaide has supported an the experience of the Creative Cities with the designation Design Week in 2019. These projects are the independent research project to reach out first ever UNESCO Creative Cities multi city to Cities of Music globally to hear about • policies and measures for • attending meetings of the Network collaborative projects between Adelaide City exemplary practice, leading initiatives sustainable urban development of Music, Melbourne City of Literature, Sydney and successful strategies, and models of City of Film, and Singapore City of Design, management and governance within the • communication and awareness inspired by music, literature, design and film. UNESCO Cities of Music network. This has raising activities Supported by Department of Communication the goal of informing City of Adelaide’s and the Arts, Ministry of Singapore, next steps on the path to amplifying the Adelaide Festival Centre, Create NSW. activity and awareness of the designation of the City in the coming years. The report International Jazz Day recommendations are to be presented Adelaide Festival Centre will produce, present to the City of Adelaide in early 2019. and celebrate International Jazz Day on From the trademark growls of Cold Chisel to catchy 30th April with a concert at Adelaide Town Music Workshop in High Schools Hall. This will include SA musicians and The Music Development Office will facilitate tracks from , Adelaide has birthed a two UNESCO Creative City of Music jazz the delivery of music workshops in high collection of musicians who have gone on to satisfy artists from Scotland and New Zealand. schools across the state. This initiative the eardrums of millions worldwide. aims to complement the Department of Arts, Health & Wellbeing Forum Education’s Music Education Strategy and Brand South Australia A Roundtable Forum will take place in 2019 to make pathways from high school into April jointly hosted by Flinders and Adelaide the music industry, visible to students. university to discuss Arts and Health.