Saint-Etienne UNESCO City of Design Activity report 2014-2017 Saint-Etienne – 15 décembre 2017 Table of contents Introduction 3 1 Executive summary 7 2 General information 9 3 Contribution to the global network’s 11 management Building the network together 4 Major initiatives implemented 15 at the local level Saint-Etienne - a design lab city 5 Major initiatives implemented through 23 inter-city cooperation to achieve the UCCN objectives Welcoming and sharing 6 Proposed action plan for 37 the forthcoming 4 years mid-term period Annexes 39 3 4 In November 2010, Saint-Etienne companies , who would like to Introduction became the first French city to understand the benefits of design, join the UNESCO Creative Cities who want to innovate through the of Design Network. Saint-Etienne methodological tools of the Cité is a city in transformation, which du Design: Lupi®, Labos®, Labos adopted design as an agent of Express®. There are many success change of the living environment and stories. Research design expertise economic development engine for that generates numerous research the territory. programs with national and international companies. Designers The expertise and activities of and creators who have settled Cité du design and Higher School in Saint-Etienne and pool their of Art and Design Saint-Etienne knowledge in shared workspaces and (ESADSE) have largely contributed incubators created by Metropolitan to the designation of Saint-Etienne Government. A growing number of as a UNESCO City of Design. The creative people and communities Cité du design, which is the expert committed to revitalizing their and referent for Saint-Etienne, districts. Clusters as Designers+ have uses this designation as the first been created and are spreading development line for all its activities. design amongst companies. This position strengthens our actions in the network and the territory’s On the national level, successive international attractiveness. It governments have recognized the contributes to highlight the talent Cité du design as a reference pole of and know-how of companies, Saint- design for innovation in companies. Etienne designers, and students from In 2011, the creation of a Design the Higher School of Art and Design Manager position within Saint- of Saint-Etienne (ESADSE). Etienne City and its Metropolitan area Government – first French and There are many impacts on the European city to create this position territory. There are generations – enabled to receive the Design of students, who have become Management Europe Award. This is designers, living in Saint-Etienne, one of the numerous prizes received France and abroad, proud to be from on the national and international Saint-Etienne. Participants in the levels by designers, the City, and the different Biennales, who are among Cité du design. Special activities for our best ambassadors in the world. schoolchildren in partnership with Media impact, which is helping to PREAC (The Resources Center for make Saint-Etienne the French Artistic and Cultural Education), is design capital. On the territory, 80 part of the annual offer to reach all shopkeepers and designers pairs publics. have won awards in the “Commerce Design” competition, set up by Saint-Etienne UNESCO City of Saint-Etienne in 2003 in partnership Design exports itself worldwide with with Montreal. Over 100 public its talented designers, companies, consultations have been launched and cultural players. More recently, by Saint-Etienne City and Saint- the exhibitions of the Cité du design Etienne Metropolitan Government and ESADSE represented France for designers to renovate primary and the UNESCO Creative Cities schools, seniors’ residences, public of Design Network at the 21st spaces, as well as public transports, Milano Triennial in April 2016, at the train stations, playgrounds and to Frankfurt Book Fair in October 2017 transform the Tourism Office and and at the Wuhan Design Biennale in City Hall. Substantive work with November 2017. 5 1 Executive summary Saint-Etienne has been designated 2010. The programs are numerous: partnerships between the ESADSE On the eve of this 7th anniversary, UNESCO City of Design in 2010. conferences, workshops, exhibitions, and Schools/Universities of Design, we are proud to be part of the contests, residences, etc. The to enrich higher education and UNESCO Creative Cities Network The richness of the UNESCO projects concern professionals, work on the ESADSE’s international and consider it as an exceptional Creative Cities Network (UCCN) students, companies, researchers position. platform of cooperation and mutual is to enable the development of and collectives. Bilateral actions inspiration, that allows the members conversations between the member are easier to implement but Saint- Bilateral actions strengthen the to share ideas, good and bad cities. During these 7 years, Saint- Etienne does not hesitate to mesh links between the cities and enable practices. We will continue to use Etienne participated with dynamism the partners, the stakeholders and the organizations to know each this designation to develop creative in the activities organized by the the international networks it belongs other better, as it was the case industries and design in the public UNESCO Creative Cities Network to. with Montreal, Graz, Nagoya, Kobe, policies of our territory, to create and has been a source of proposals. Shenzhen, Shanghai, Kanazawa, new sustainable projects with the Saint-Etienne participated in the The Biennale Internationale Design Bologna, Seoul, Enghien-les- network’s cities and promote Saint- working group on the network’s Saint-Etienne is undoubtedly Bains and Katowice. Obtaining Etienne at an international level. evolution from 2012 to 2014. Since the major event that enables to excellent results for our young June 2017, it coordinates the Design highlight the UNESCO Cities of designers during 2 contests cluster with Detroit, within the Design Network through exhibitions, organized by Shenzhen for young steering committee constituted conferences, workshops and talents considerably helped us by the UNESCO Creative Cities meetings with the local professionals. promote the network in the local Secretariat and the 7 fields’ and This network is unique to share professional sphere. Companies clusters’ representatives. knowledge, cultures, to learn to work that are associated to the different together on the issues the cities projects do not hesitate to mention Over the 4 years related to this meet and to use design to bring that Saint-Etienne is a UNESCO report, it is evident that the solutions. City of Design in their promotional results are very rich in terms of tools. Lastly, the institutional organized events, shared activities, The European project Human communication of the City and opportunities given to the local Cities_Challenging the City Scale, Metropolitan Government has fully designers to discover other led by the Cité du Design with 12 integrated the logo in all its cultural territories, welcoming and crossing partners including 4 UNESCO cities events poster campaigns and of our networks, meetings with the of Design and 1 city of Literature launched a territory’s attractiveness other cities of design but also with is a good example of cooperation. program to explain to the public how cities from other fields. This project aims to reinvent “design changes Saint-Etienne”. In the city with its inhabitants and the coming years, we will deepen Saint-Etienne essentially relies on the urban creative people, using the activities of the Cité du design relations with some partners around experimentation, making cities as long-term projects and will integrate and the Higher School of Art and places to test culture and sustainable Design Saint-Etienne (ESADSE), the network’s new cities in some urban development. We also use the actions. which have integrated the UNESCO UNESCO Creative Cities Network Cities of Design Network as a (UCCN) to develop academic priority in their partnerships since 7 2 General information NAME OF THE CITY INSTITUTIONAL REFERENT – Saint-Etienne CITY OF SAINT-ETIENNE and SAINT-ETIENNE METROPOLITAN COUNTRY: France GOVERNMENT CREATIVE FIELD OF DESIGNATION: Anne Lyonnet, Head of International Design Affairs, City of Saint-Etienne DESIGNATION DATE: Saint-Etienne City Hall — Place de l’hôtel de Ville November 22, 2010 BP503 - 42007 Saint-Etienne Cedex DATE OF SUBMISSION OF THE 1 - FRANCE CURRENT REPORT: e-mail : November 30, 2017 [email protected] ENTITY RESPONSIBLE FOR THE www.saint-etienne.fr REPORT: Cité du design Saint-Etienne PREVIOUS REPORTS SUBMITTED SAINT-ETIENNE UNESCO CITY OF AND DATES: Self-evaluation report DESIGN 2010-2014: November 2014 Generic e-mail: FOCAL POINTS OF CONTACT saint-etiennecreativecity@ citedudesign.com Josyane Franc, Head of International Affairs, Cité du design & Higher facebook : School of Art and Design Saint- @saintetiennecreativedesign Etienne. Saint-Etienne UNESCO City of Design coordination. e-mail: [email protected] Cité du design — 3 rue Javelin Pagnon -42000 Saint-Etienne – France www.citedudesign.com 9 Contribution to the global network’s management Building the network together 3 Since its designation in 2010, Saint-Etienne have participated with dynamism in the activities organized by the UNESCO Creative Cities Network and have been a prolific source of proposals. 3.1 3.2 3.3 Participation in the Hosting of a Hosting of an network’s annual working or international meetings coordination conference