2017/ 1 8 Activity Report This report has been compiled by Rebecca Pearce, Director for Office Adelaide UNESCO City of Music Contents In December 2015, Adelaide was designated a City of Music by the 4 Mission, Vision, Objectives, UNESCO Creative Cities Network Strategic Pillars (UCCN). The UCCN was created in 6 Introduction 2004 to promote cooperation with, and among, cities that have identified 8 Background & Context creativity as a strategic factor for sustainable urban development. 10 Activities 10 • Music education The 180 cities which currently make up 14 • Health and wellbeing this worldwide network work together 15 • Local initiatives towards a common objective: placing 20 • International pathways, creativity and cultural industries at collaborations and exchanges the heart of their development plans 24 • Visibility and promotion at a local level, and cooperating 25 • Government reforms and support actively at an international level. 26 Planned Activities for 2019 Front page photo credit / Grant Hancock Mission, Vision, Objectives & Strategic Pillars The Network covers seven creative fields: Crafts and Folk Arts, Media Arts, Film, Design, Gastronomy, Literature and Music. Our mission is to amplify music as Strategic Pillars the heartbeat of Adelaide. 1. Enhance and promote collaboration, Our vision is to be a creative city, with excellence, diversity and sustainability in music as its heartbeat, outward looking all aspects of music making throughout and internationally engaged, enriching the City of Music, including urban 4 5 the whole State of South Australia. and regional South Australia. Our objectives are 2. Build international pathways for the City of Music throughout the UNESCO • connection through music, Creative Cities Network and beyond. locally and internationally 3. Advocate locally and nationally on • strong music education at all levels behalf of the City of Music and the entire music sector to fully integrate • music integrated with health, culture and creativity into policy and wellbeing and social cohesion sustainable development plans. • visibility and promotion of Adelaide 4. Develop and facilitate connection and UNESCO City of Music. collaboration for music with Industry and all other creative sectors. 5. To foster lifelong love for, and engagement with, music within our entire community through education and participation. Here in Adelaide we support and help each other out, that’s what sets us apart. And we’re so diverse in music culture from jazz to the Adelaide Symphony Orchestra to garage rock. I’m so proud to be working in this industry and community for so long and seeing it grow and grow. Josh Geelen George Swallow, The Grace, Adelaide Photo credit / credit Photo Introduction Adelaide UNESCO City of Music We now know that there are more City of Music as a Festival City WOMADelaide, Australia’s favourite outdoor office acknowledges the traditional than 330 live music venues operating world music festival, is South Australia’s custodians, the Kaurna people, in South Australia, and an average of Adelaide is widely known as a Festival biggest music festival, in 2018 around 45% whose ancestral lands we gather 950 live music gigs take place every City; its cultural reputation has been of attendances were from interstate and on, and respect in the ongoing month in Adelaide’s metropolitan area. built on festivals. Adelaide’s reputation overseas, 10,270 of the attendees were visitors spiritual and cultural connection 6 in creative communities around the world to South Australia. 93.1% of the visitors to the 7 to country. Live Music Census (Music SA) 2018 findings is fed largely by our festivals. Festivals State would not have made the trip to South revealed that South Australia hosted 1523 provide grass-roots cultural participation Australia if not for WOMADelaide. The total Adelaide’s designation as a UNESCO City gigs across 309 venues. The regions are and development throughout the year. visitor spend attributable to the event being of Music in December 2015 has galvanised certainly playing their part with 296 gigs held in the State is estimated as $14 million. the diverse music culture of the city and its across 108 venues. Tourism Australia The Adelaide Festival has been one of the Holding the event in South Australia produces State. This prestigious title acknowledges research shows that after food and wine, nation’s leading multi-artform festivals since an estimated total net economic benefit of Adelaide’s musical history, the quality, music is the second most popular attractor it was founded in the 1960s. Adelaide Cabaret $16.9 million in terms of incomes (GSP) and diversity, creativity, its leadership, as well the for tourists to visit regional areas. Festival is the biggest cabaret festival in the 164 full-time equivalents of employment. commitment and central role of music across world, and the Adelaide Fringe is the second the State. The ever increasing momentum largest arts festival on the planet, coming of the city’s live music scene together with in behind only Edinburgh (Fringe) in scale. policy shifts have further strengthened Adelaide Guitar Festival is the most significant Adelaide’s status as a City of Music. Since event of its kind in the southern hemisphere, the designation, connections have continued and Umbrella Winter City Sounds is making its to develop internationally across the UCCN, mark on the contemporary music landscape. and locally throughout education, industry, tourism and community music sectors. Sette Morgan The Government of South Australia through the Music Development Office (MDO) has Photo credit / credit Photo driven much of the policy development, as well as delivering programs to support creative and artistic development for the State’s music sector. The City of Adelaide has been a key partner in supporting regulatory The WOMADelaide experience is one of constant discovery. change which has enabled strong progress Marquee headliners are largely set aside for an impeccably for live music. The relationship between the two levels of government in the live curated lineup of musicians at the top of their craft, many of music space has been highly productive. them unknown to the audience on arrival. It was everything that WOMADelaide is about—an ambitious and spectacular Alongside leadership at the policy level, there has been a surge in musical activity from the experience that challenges your perceptions of what music grass roots, and some significant development can be. —Double J of some of the major music organisations in the State together with its Festivals. Adelaide’s position in the Australian music landscape is increasing in significance. There are currently 31 UNESCO Cities of Music: Douglas Gautier AM Background & Context CEO and Artistic Director, Adelaide Australia (designated in 2015) Adelaide Festival Centre w Almaty Kazakhstan (2017) Amarante Portugal (2017) Becc Bates Auckland New Zealand (2017) Director Creative Industries, Bogota Colombia (2012) Government of South Australia, Bologna Italy (2006) Department for Innovation and Skills Brazzaville Democratic Republic of Congo (2013) Brno Czechia (2017) Karen Marsh Chennai India (2017) Manager Creative Economy, Government The UNESCO Creative Cities Network Areas of Action Daegu Korea (2017) of South Australia, Department (UCCN) was created in 2004 to promote Frutillar Chile (2017) for Innovation and Skills cooperation with and among cities that The objectives of the UNESCO Creative Ghent Belgium (2009) have identified creativity as a strategic Cities Network are implemented both Glasgow Scotland (2008) Sean McNamara factor for sustainable urban development. at the level of the member cities and at Hamamatsu Japan (2014) Associate Director Community and Culture, the international level, notably through 8 Hannover Germany (2014) City of Adelaide 9 The 180 cities which currently make up this the following areas of action: Idanha-a-Nova Portugal (2015) network work together towards a common Kansas City USA (2017) Clare Mockler objective: placing creativity and cultural • sharing experiences, knowledge Katowice Poland (2015) Director Community, City of Adelaide industries at the heart of their development and best practices Kingston Jamaica (2015) plans at the local level and cooperating Kinshasa Democratic Republic of Congo (2015) Felicity Edwards actively at the international level. • pilot projects, partnerships and Liverpool UK (2015) (Delegate) Senior Partnerships and initiatives associating the public and Mannheim Germany Project Planner, Culture and Lifelong By joining the Network, cities commit to private sectors, and civil society Medellín Colombia (2015) Learning, City of Adelaide sharing their best practices and developing Morelia Mexico (2017) partnerships involving the public and private • professional and artistic exchange Norrköping Sweden (2017) Lisa Bishop sectors as well as civil society in order to: programmes and networks Pesaro Italy (2017) CEO, Music SA Praia Santiago (2017) • strengthen the creation, production, • studies, research and evaluations on Salvador Brazil (2015) Lea Bacon distribution and dissemination of cultural the experience of the Creative Cities Seville Spain (2004) Director Policy, Local Government Association activities, goods and services. Tongyeong Korea (2015) • policies and measures for Varanasi India (2015) Brent Hill • develop hubs of creativity and innovation sustainable urban development Executive Director of Marketing, and broaden opportunities for