Banner monitoring 2016 in numbers CONTENT
1. Introduction
2. General market overview
3. Overview by TOP 10 sectors
bannermonitoring.com Who we are
• Banner Monitoring (successor of Web News Agent) is a Real Time Information about the advertising activity within the online environment by means of automatic system that registers – Who, Where, What, When and How is advertising in more than 450 Bulgarian websites.
• The system starts to operate on the market since October 2013. Improving and upgrading every day, we can state that the system is fully operated since April 2014.
bannermonitoring.com Who we are
• The system it is registering on a daily basis more than
600+ 1 000+ 1 900+ 88 000+ ad advertiser campaigns creative formats
*The system is not registering some video formats as Video Pre Rolls and the banners from some networks.
bannermonitoring.com GENERAL MARKET OVERVIEW General market overview CAMPAIGN SEASONALITY by number of campaigns – 2014 - 2016 2 500
2 000
1 500 2014 2015 1 000 2016
500
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com General market overview CAMPAIGN SEASONALITY
TRANSPORT by number of campaigns - Jan/Dec 2016 TOURISM 2000 TELECOMMUNICATION TABACO RETAIL STORES REAL ESTATES PUBLISHING, TV STATIONS POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS 1500 PHARMACEUTICALS, NUTRITIONS ONLINE STORES MOTORING MISCELLANEOUS MEDICAL FACILITY, BEAUTY SALONS MEANS OF PRODUCTION, HEAVY EQUIPMENTS INSURANCE 1000 HOUSEHOLD CHEMISTRY HOUSEHOLD APPLIANCES HOBBYS GROCERY FURNISHING FINANCIAL SERVICES FASHION. SPORT 500 ENTERTAINMENTS, RESTAURANTS, BARS EDUCATION, JOBS DRINKS DONATIONS COSMETICS CONSTRUCTION, REPAIRS 0 BUSINESS GOODS AND SERVICES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC BABY AND KID AGRICULTURAL
bannermonitoring.com General market overview CAMPAIGN SEASONALITY
TRANSPORT by number of campaigns - Jan/Dec 2015 TOURISM 2 000 TELECOMMUNICATION TABACO RETAIL STORES REAL ESTATES PUBLISHING, TV STATIONS POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS 1 500 PHARMACEUTICALS, NUTRITIONS ONLINE STORES MOTORING MISCELLANEOUS MEDICAL FACILITY, BEAUTY SALONS MEANS OF PRODUCTION, HEAVY EQUIPMENTS INSURANCE 1 000 HOUSEHOLD CHEMISTRY HOUSEHOLD APPLIANCES HOBBYS GROCERY FURNISHING FINANCIAL SERVICES FASHION. SPORT 500 ENTERTAINMENTS, RESTAURANTS, BARS EDUCATION, JOBS DRINKS DONATIONS COSMETICS CONSTRUCTION, REPAIRS 0 BUSINESS GOODS AND SERVICES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC BABY AND KID AGRICULTURAL
bannermonitoring.com General market overview TYPE OF ADVERTYSERS by number of campaigns - Jan/Dec 2016
800
700
600
500
Premium 400 Budget Selfpromotion 300
200
100
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com General market overview TYPE OF ADVERTYSERS by number of campaigns - Jan/Dec 2015
900
800
700
600
500 Premium Budget 400 Selfpromotion 300
200
100
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com General market overview TOP 15 SECTORS by number of campaigns (Premium) – 2015 & 2016
MOTORING 3% 3% 2016 12% RETAIL STORES 4% 4% FINANCIAL SERVICES 4% 2% 13% 4% DRINKS 4% 5% 11% COSMETICS 4% 2015 PHARMACEUTICALS, NUTRITIONS 12% 5% 6% ENTERTAINMENTS, RESTAURANTS, BARS TELECOMMUNICATION 5% BUSINESS GOODS AND SERVICES 7% 11% 12% POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS AGRICULTURAL 7% 8% GROCERY 6% 3% FASHION. SPORT 7% 8% 8% 7% HOUSEHOLD APPLIANCES
7% 8% CONSTRUCTION, REPAIRS
bannermonitoring.com General market overview TOP 20 CATEGORY by number of campaigns – 2015 & 2016
0 50 100 150 200 250 300
NEW CARS (MOTORING) RESTAURNATS, BARS (ENTERTAINMENTS, RESTAURANTS, BARS) SUPERMARKET (RETAIL STORES) CONCERTS (ENTERTAINMENTS, RESTAURANTS, BARS) MOVIES (ENTERTAINMENTS, RESTAURANTS, BARS) GAMBLING (ENTERTAINMENTS, RESTAURANTS, BARS) EQUIPMENTS (RETAIL STORES) MOBILE OPPERATORS (TELECOMMUNICATION) FOOD ADDITIONALS (PHARMACEUTICALS, NUTRITIONS) 2016 CONSUMER LOANS (FINANCIAL SERVICES) 2015 EQUIPMENTS (ONLINE STORES) HOTELS, MOTELS (TOURISM) CLOTHS AND SHOES (ONLINE STORES) FARMING EQUIPMENT (AGRICULTURAL) SPORT GOODS (FASHION. SPORT) MUNICIPALITY (POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS) WEBSITES (PUBLISHING, TV STATIONS) ONLINE MALL (ONLINE STORES) EDUCATIONAL INSTITUTIONS (EDUCATION, JOBS) TRADE CENTRES (RETAIL STORES)
bannermonitoring.com General market overview 20 MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016
0 500 1 000 1 500 2 000 2 500
Lidl Bulgarian Telecommunications Company Telenor (Globul) Fibank Technopolis Bulgaria Alexandra Films Philips Raiffeisen Bank Heineken Company 2016 Renault Nissan Bulgaria 2015 Ferratum Bulgaria Allegro Group Porshe Bulgaria Fashion Days Forum Film Mondelez Kaufland DSK Bank BMW Group Sport Depot
bannermonitoring.com SECTOR MOTORING TOP 10 sectors - Market overview MOTORING – SEASONALITY by number of campaigns – 2014 - 2016 160
140
120
100
2014 80 2015 2016 60
40
20
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview MOTORING – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016
600
500 USED CARS TIRES 400 SPARE PARTS. CAR COSMETICS. PETROL STATIONS OILS 300 NEW CARS MOTORING - OTHERS MOTORING - CORPORATE IMAGE 200 MOTORBIKES, MOPEDS LORRIES 100 AUTOSERVICE-STATIONS
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview MOTORING – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015
600
500 USED CARS TIRES 400 SPARE PARTS. CAR COSMETICS. PETROL STATIONS OILS 300 NEW CARS MOTORING - OTHERS MOTORING - CORPORATE IMAGE 200 MOTORBIKES, MOPEDS LORRIES 100 AUTOSERVICE-STATIONS
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview MOTORING – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016
0 50 100 150 200 250 300 350 400
Renault Nissan Bulgaria BMW Group Porshe Bulgaria Moto Pfohe Lukoil Bulgaria Sofia France Auto General Motors Litex Motors IND Commerce 2016 Eura Tek 2015 Shell KIA Motors Auto Motor Corporation Bultraco Toyota Balkans Rompetrol Gas stations Mirkat Continental AG Star Motors PIRELLI BULGARIA
bannermonitoring.com TOP 10 sectors - Market overview MOTORING – TOP used websites by number of campaigns - Jan/Dec 2016 sportal.bg vesti.bg auto-press.net 3% 3% 9% novini.bg 3% 3% mobile.bg 8% 3% dnevnik.bg webcafe.bg 3% gong.bg 7% 4% capital.bg sinoptik.bg 4% autoclub.bg 7% 24chasa.bg 4% btv.bg 4% dnes.dir.bg 7% sofia.dir.bg 5% burgas.dir.bg 6% 5% dariknews.bg 6% 5% varna.dir.bg actualno.com clubs1.bg
bannermonitoring.com TOP 10 sectors - Market overview MOTORING – TOP used websites by number of campaigns - Jan/Dec 2015 mobile.bg vesti.bg auto-press.net 3% 3% 9% sportal.bg 3% novini.bg 4% 8% dnevnik.bg 4% capital.bg gong.bg 4% 7% dnes.dir.bg plovdiv.dir.bg 4% rousse.dir.bg 7% 4% 24chasa.bg burgas.dir.bg
4% 6% sinoptik.bg varna.dir.bg 4% 5% sofia.dir.bg 4% clubs1.bg 5% 5% 5% webcafe.bg actualno.com dnes.bg
bannermonitoring.com SECTOR RETAIL STORES TOP 10 sectors - Market overview RETAIL STORES – SEASONALITY by number of campaigns – 2014 - 2016
120
100
80
2014 60 2015 2016
40
20
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview RETAIL STORES – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016
700
TRADE CENTRES 600 SUPERMARKET SPORTS GOODS OTHERS 500 OPTICS KIDS STORE 400 JEWELRY AND ACCESSORIES HIPERMARKET 300 FURNITURES EQUIPMENTS DRINKS AND TOBACCOS 200 DOMESTIC COSMETICS 100 CONSTRUCTIONS CLOTHES BOOK STORES 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview RETAIL STORES – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015
800 TRADE CENTRES SUPERMARKET 700 SPORTS GOODS SHOES
600 PHARMACY OTHERS OPTICS 500 KIDS STORE JEWELRY AND ACCESSORIES 400 HIPERMARKET FURNITURES 300 EQUIPMENTS DRINKS AND TOBACCOS 200 DOMESTIC COSMETICS 100 CONSTRUCTIONS CLOTHES 0 BOOK STORES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview RETAIL STORES – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016
0 500 1 000 1 500 2 000 2 500
Lidl Technopolis Bulgaria Kaufland Praktiker Retail Technomarket Jysk Bul Metro Cash and Carry House Market Bulgaria Joy Fashion 2016 REWE Group 2015 Gama Electronics Hippoland Assos Property Management ECE Projektmanagement BULGARIA Zora SOFIA RING AURIGA The Mall Varilux Lilly Drogerie
bannermonitoring.com TOP 10 sectors - Market overview RETAIL STORES – TOP used websites by number of campaigns - Jan/Dec 2016 dnes.bg blitz.bg az-jenata.bg 24chasa.bg 3% 3% 7% 3% tialoto.bg 6% 3% dir.bg 3% gol.bg 6% 3% automedia.bg dnes.dir.bg 3% 6% novini.bg start.bg 4% woman.hotnews.bg 6% 4% hotnews.bg sportal.bg 5% 6% dete.bg men.hotnews.bg 5% 6% zodiac.dir.bg 5% 5% 5% kino.dir.bg life.dir.bg tv.dir.bg vkusotii.dir.bg
bannermonitoring.com TOP 10 sectors - Market overview RETAIL STORES – TOP used websites by number of campaigns - Jan/Dec 2015 novini.bg blitz.bg sportal.bg 3% 3% 7% hotnews.bg 3% 3% woman.hotnews.bg 7% 3% dnes.bg 3% az-jenata.bg 7% 5% 24chasa.bg tialoto.bg trud.bg 5% 7% dir.bg dnes.dir.bg 5% automedia.bg 7% gol.bg 5% actualno.com 6% 5% start.bg 5% life.dir.bg 5% 5% pik.bg vkusotii.dir.bg zodiac.dir.bg
bannermonitoring.com SECTOR FINANCIAL SERVICES TOP 10 sectors - Market overview FINANCIAL SERVICES – SEASONALITY by number of campaigns – 2014 - 2016
120
100
80
2014 60 2015 2016
40
20
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview FINANCIAL SERVICES – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016
1000
900
800 MONEY TRANSFERS 700 LEASING INVESTMENTS, FUNDS 600 HOUSING, MORTGAGE LOANS 500 FINANCIAL SERVICES - OTHER FINANCIAL SERVICES - CORPORATE IMAGE 400 DEPOSITS, SAVINGS ACCOUNTS CONSUMER LOANS 300 CARDS - CREDIT, DEBIT, CURRENT ACCOUNTS 200 BUSINESS, AGRICULTURAL LOANS
100
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview FINANCIAL SERVICES – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015
900
800
700 MONEY TRANSFERS
600 LEASING INVESTMENTS, FUNDS 500 HOUSING, MORTGAGE LOANS FINANCIAL SERVICES - OTHER 400 FINANCIAL SERVICES - CORPORATE IMAGE DEPOSITS, SAVINGS ACCOUNTS 300 CONSUMER LOANS CARDS - CREDIT, DEBIT, CURRENT ACCOUNTS 200 BUSINESS, AGRICULTURAL LOANS
100
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview FINANCIAL SERVICES – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016
0 100 200 300 400 500 600 700
Fibank Raiffeisen Bank Ferratum Bulgaria DSK Bank Unicredit Bulbank Credissimo United Bulgarian Bank - UBB Post Bank Eurobank Bulgaria BNP Paribas CiBank 2016 Piraeus Bank 2015 MasterCard Europe SPRL VISA Europe CrediHelp Central Cooperative Bank Mmoney Cashcredit Avus Capital Municipal Bank PLC SG Expressbank Investbank JSC
bannermonitoring.com TOP 10 sectors - Market overview FINANCIAL SERVICES – TOP used websites by number of campaigns - Jan/Dec 2016 vesti.bg dnes.bg investor.bg 4% 4% 8% novini.bg 4% sinoptik.bg 7% 4% dariknews.bg novanews.bg 4% sportal.bg 7% btv.bg 4% 24chasa.bg 4% dnes.dir.bg 6% profit.bg 4% btvnews.bg dariknews.bg-Добрич 5% 4% dariknews.bg-Хасково dariknews.bg-Бургас 4% 5% dariknews.bg-Враца 4% 5% dariknews.bg-Кюстендил 4% 4% dariknews.bg-Плевен 4% 4% dariknews.bg-Пловдив dariknews.bg-Шумен gbg.bg
bannermonitoring.com TOP 10 sectors - Market overview FINANCIAL SERVICES – TOP used websites by number of campaigns - Jan/Dec 2015 vesti.bg investor.bg dnes.bg 4% 4% 9% sinoptik.bg 4% profit.bg 4% 8% novini.bg 24chasa.bg 4% capital.bg 6% 4% dnes.dir.bg dnevnik.bg 4% 6% btvnews.bg sportal.bg 4% btv.bg 5% plovdiv.dir.bg 4% rousse.dir.bg 5% 5% burgas.dir.bg 5% 5% varna.dir.bg 5% 5% dir.bg sofia.dir.bg trud.bg
bannermonitoring.com SECTOR DRINKS TOP 10 sectors - Market overview DRINKS – SEASONALITY by number of campaigns – 2014 - 2016
60
50
40
2014 30 2015 2016
20
10
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview DRINKS – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016
450
400 WINE & FIZZY WINES DRINKS - OTHER 350 TEA
300 MINERAL WATER INSTANT COFFEE 250 FRUIT JUICE ENERGY 200 DRINKS - CORPORATE IMAGE COLD TEA 150 COFFEE CARBONATED SOFT DRINKS 100 BEER ALCOHOLIC DRINKS - LOWALCOHOL 50 ALCOHOLIC DRINKS
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview DRINKS – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015
300
WINE & FIZZY WINES 250 DRINKS - OTHER TEA
200 MINERAL WATER INSTANT COFFEE FRUIT JUICE 150 ENERGY COLD TEA COFFEE 100 CARBONATED SOFT DRINKS BEER - RADLER BEER 50 ALCOHOLIC DRINKS - LOWALCOHOL ALCOHOLIC DRINKS
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview DRINKS – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016
0 50 100 150 200 250 300 350 400 450
Heineken Company Coca-Cola HBC Bulgaria Carlsberg Diageo BV Avendi Captain Morgan Rum Company Bushmills Molson Coors Brewing Red Bull 2016 Transimport 2015 SIS Industries Chivas Regal Bulgaria NESTLÉ S.A Balkan Beverages Company Pernod Ricard Bulgaria Absolut Spirits Meik 98 Tchibo Svishtov Winery Mondelez
bannermonitoring.com TOP 10 sectors - Market overview DRINKS – TOP used websites by number of campaigns - Jan/Dec 2016 webcafe.bg sportal.bg btv.bg vesti.bg 3% 3% 8% 3% novini.bg 3% 7% novanews.bg 3% actualno.com vbox7.com 3% 7% btv.bg/action 4% play.novatv.bg sinoptik.bg 4% 7% dariknews.bg 4% dnevnik.bg gong.bg 4% 6% btvnews.bg 4% dariknews.bg-Пловдив 6% 5% edna.bg 5% 5% 5% dnes.bg hotnews.bg dariknews.bg-Бургас dariknews.bg-Плевен
bannermonitoring.com TOP 10 sectors - Market overview DRINKS – TOP used websites by number of campaigns - Jan/Dec 2015 sportal.bg novini.bg vesti.bg 3% 2% 8% sinoptik.bg 3% webcafe.bg 3% 8% programata.bg 4% gong.bg 4% woman.hotnews.bg 7% btv.bg 4% hotnews.bg vbox7.com 4% 6% btv.bg/action 4% capital.bg 6% btvnews.bg 4% sofialive.bg 5% actualno.com 5% mail.bg 5% 5% 5% 5% dnevnik.bg dnes.bg viewsofia.com avtora.com
bannermonitoring.com SECTOR COSMETICS TOP 10 sectors - Market overview COSMETICS – SEASONALITY by number of campaigns – 2014 - 2016
50
45
40
35
30 2014 25 2015 20 2016
15
10
5
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview COSMETICS – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016
250
SUN SKIN CARE SHAVING 200 PRODUCTS FOR STYLING PERFUMES ORAL CARE 150 HAIR DYE HAIR CARE PRODUCTS DEODORANTS 100 DECORATIVE COSMETICS COSMETICS FOR MEN COSMETICS - OTHERS COSMETICS - CORPORATE IMAGE 50 CLEAN AND HYDRATING COSMETICS BODY COSMETICS APPLIANCES FOR HAIR REMOVAL AND BEAUTY 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview COSMETICS – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015
180
TOILET SOAPS 160 SUN SKIN CARE SHAVING 140 PERFUMES
120 ORAL CARE HAIR DYE 100 HAIR CARE PRODUCTS DEODORANTS 80 DECORATIVE COSMETICS COSMETICS FOR MEN 60 COSMETICS - OTHERS COSMETICS - CORPORATE IMAGE 40 CLEAN AND HYDRATING COSMETICS BODY COSMETICS 20 BATH SHOWERS APPLIANCES FOR HAIR REMOVAL AND BEAUTY 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview COSMETICS – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016
0 20 40 60 80 100 120 140 160 180
Philips Procter & Gamble Beiersdorf L'Oreal Refan Bulgaria Wilkinson Bulgaria GlaxoSmithKline group Estee Lauder Bulgaria Unilever Bulgaria 2016 AHAVA Bulgaria 2015 Aroma Avon Dior Bioten Bulgaria Laboratoire Dermatologique Bioderma Bulgaria Henkel L'EGRANGE Bulgaria Biotrade StarNails EVERET SOFIA
bannermonitoring.com TOP 10 sectors - Market overview COSMETICS – TOP used websites by number of campaigns - Jan/Dec 2016 edna.bg ladyzone.bg rozali.com 3% cosmopolitan.bg 3% 10% 3% woman.hotnews.bg 3% play.novatv.bg 4% 9% btv.bg 4% novanews.bg webcafe.bg 4% 6% momichetataotgrada.com
4% vbox7.com elle.bg 5% 4% sportal.bg iwoman.bg 4% 5% missbloom.bg novini.bg 5% 5% btv.bg/action 5% 5% 5% 5% bg-mamma.com dama.bg btvnews.bg zodia.bg
bannermonitoring.com TOP 10 sectors - Market overview COSMETICS – TOP used websites by number of campaigns - Jan/Dec 2015 edna.bg iwoman.bg ladyzone.bg 3% 3% 10% olx.bg 3% 3% blitz.bg 3% 8% bg-mamma.com 3% rozali.com 3% woman.hotnews.bg 7% cosmopolitan.bg 4% sinoptik.bg dama.bg 4% 7% hotnews.bg pik.bg 5% missbloom.bg 7% 5% btv.bg elle.bg 5% 6% life.dir.bg 6% 6% vbox7.com zajenata.bg novini.bg
bannermonitoring.com SECTOR PHARMACEUTICALS, NUTRITIONS TOP 10 sectors - Market overview PHARMACEUTICALS, NUTRITIONS – SEASONALITY by number of campaigns – 2014 - 2016
120
100
80
2014 60 2015 2016
40
20
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview PHARMACEUTICALS, NUTRITIONS – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016
250
200
OTHER SANITARY MATERIALS 150 PHARMACEUTICALS - CORPORATE IMAGE MEDICINES FOR INTERNAL USE MEDICINES FOR EXTERNAL USE 100 HOMEOPATIC HERBAL MEDICINES FOOD ADDITIONALS CONTRACEPTIVES 50
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview PHARMACEUTICALS, NUTRITIONS – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015
250
200
OTHER SANITARY MATERIALS 150 PHARMACEUTICALS - CORPORATE IMAGE MEDICINES FOR INTERNAL USE MEDICINES FOR EXTERNAL USE 100 HOMEOPATIC HERBAL MEDICINES FOOD ADDITIONALS 50
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview PHARMACEUTICALS, NUTRITIONS – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016
0 20 40 60 80 100 120 140 160 180
Boiron Sandoz GlaxoSmithKline group BERLIN CHEMIE MENARINI Brandex Bulgaria IsoPlus Kandy Bayer Acai Naturslim 2016 Chemax Pharma 2015 Alpen Pharma Novartis Procter & Gamble A and D Pharma Bulgaria BOEHRINGER INGELHEIM Sanofi Inter Medical Company Vital Concept Vedra International Worwag pharma
bannermonitoring.com TOP 10 sectors - Market overview PHARMACEUTICALS, NUTRITIONS – TOP used websites by number of campaigns - Jan/Dec 2016 edna.bg play.novatv.bg novanews.bg 3% 3% vesti.bg 3% 10% 3% sinoptik.bg 3% vbox7.com 3% 9% bg-mamma.com 3% novini.bg 4% woman.hotnews.bg rozali.com 9% 4% 24chasa.bg btv.bg 4% zajenata.bg 7% 5% blitz.bg ladyzone.bg 5% 7% sportal.bg 5% moetodete.bg 6% 6% dariknews.bg dariknews.bg-Шумен puls.bg
bannermonitoring.com TOP 10 sectors - Market overview PHARMACEUTICALS, NUTRITIONS – TOP used websites by number of campaigns - Jan/Dec 2015 blitz.bg edna.bg sinoptik.bg 3% 3% 11% bg-mamma.com 3% vesti.bg 3% struma.com 3% 9% ladyzone.bg 4% bgvolleyball.com 4% woman.hotnews.bg 8% zajenata.bg 4% 24chasa.bg btv.bg 4% 7% puls.bg 4% rozali.com tennis24.bg 4% 6% btvnews.bg 4% 5% novini.bg 4% 5% az-jenata.bg sportal.bg dnes.bg
bannermonitoring.com SECTOR ENTERTAINMENTS, RESTAURANTS, BARS TOP 10 sectors - Market overview ENTERTAINMENTS, RESTAURANTS, BARS – SEASONALITY by number of campaigns – 2014 - 2016
200
180
160
140
120 2014 100 2015 80 2016
60
40
20
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview ENTERTAINMENTS, RESTAURANTS, BARS – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016
800
700
OTHER 600 SOCIAL MEDIA RESTAURNATS, BARS 500 MOVIES, THEATRE MOVIES 400 GAMES GAMBLING 300 GALLERIES. MUSEUMS. FESTIVALS 200 ENTERTAINMENT PARKS. POOLS. CONCERTS 100
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview ENTERTAINMENTS, RESTAURANTS, BARS – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015
800
700
OTHER 600 SOCIAL MEDIA RESTAURNATS, BARS 500 MOVIES, THEATRE MOVIES 400 GAMES GAMBLING 300 GALLERIES. MUSEUMS. FESTIVALS 200 ENTERTAINMENT PARKS. POOLS. CONCERTS 100
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview ENTERTAINMENTS, RESTAURANTS, BARS – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016
0 100 200 300 400 500 600
Alexandra Films Forum Film Sofia Symphonic BetFair Sofia Music Enterprises New Games Yalta Club Moko Solution Cacao Beach 2016 Sofia Live Club 2015 Music Jam Art Fest Keen Acts Pizzaria Domino Svishtov Winery Loud Concert Mixtape 5 Art BG Terminal 1 efbet
bannermonitoring.com TOP 10 sectors - Market overview ENTERTAINMENTS, RESTAURANTS, BARS – TOP used websites by number of campaigns - Jan/Dec 2016 cinefish.com novini.bg actualno.com sportal.bg 3% 3% 10% 3% stand.bg 3% 3% sofialive.bg 9% winner.bg 3% vbox7.com 3% dnevnik.bg
3% 9% iwoman.bg inews.bg 4% div.bg 4% jenite.bg 9% 24chasa.bg 4% offnews.bg 4% dnes.bg 7% 4% plovdiv24.bg 4% 4% 5% novinite.bg novinite.com signal.bg sportuvai.bg
bannermonitoring.com TOP 10 sectors - Market overview ENTERTAINMENTS, RESTAURANTS, BARS – TOP used websites by number of campaigns - Jan/Dec 2015 actualno.com stand.bg sofialive.bg 3% novini.bg 3% 11% 3% sportal.bg 3% 3% vbox7.com iwoman.bg 3% 8% cinefish.com 3% olx.bg
3% 8% sinoptik.bg signal.bg 4% mysound.bg vesti.bg 4% 7% offnews.bg 4% dir.bg 6% gong.bg 4% dnevnik.bg 4% 6% 5% 5% dnes.bg blitz.bg programata.bg timeart.bg
bannermonitoring.com SECTOR TELECOMMUNICATION TOP 10 sectors - Market overview TELECOMMUNICATION – SEASONALITY by number of campaigns – 2014 - 2016
60
50
40
2014 30 2015 2016
20
10
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview TELECOMMUNICATION – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016
600
500
400 TELEPHONE, MOBILE COMMUNICATION TELECOMMUNICATION - CORPORATE IMAGE 300 MOBILE OPPERATORS INTERNET ACCESS ELECOMMUNICATION - OTHERS 200 CABLE, SATELLITE AND IPTV
100
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview TELECOMMUNICATION – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015
600
500
400 TELEPHONE, MOBILE COMMUNICATION TELECOMMUNICATION - CORPORATE IMAGE 300 MOBILE OPPERATORS INTERNET ACCESS ELECOMMUNICATION - OTHERS 200 CABLE, SATELLITE AND IPTV
100
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview TELECOMMUNICATION – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016
0 200 400 600 800 1 000 1 200 1 400
Bulgarian Telecommunications Company Telenor (Globul) Mtel Huawei Bulgaria Mobile Max (Max Telecom) Hosting Evolink PowerNet NET 1 2016 Internet Corporated Networks 2015 Samsung Handy ITD Network TCT Mobile Limited Neterra BTT Bulgarian Telecom and Television Entry Evronet Bulgaria iskamiphone Lycamobile
bannermonitoring.com TOP 10 sectors - Market overview TELECOMMUNICATION – TOP used websites by number of campaigns - Jan/Dec 2016 sportal.bg novini.bg vesti.bg 3% 3% 8% btv.bg 3% dnes.dir.bg 7% 3% sofia.dir.bg 3% varna.dir.bg 4% 7% burgas.dir.bg rousse.dir.bg 4% btv.bg/action 7% 4% sinoptik.bg dariknews.bg 5% gong.bg 6% gbg.bg 5% novanews.bg 6% 5% dariknews.bg-Бургас 6% dariknews.bg-Враца 5% 5% dariknews.bg-Габрово dariknews.bg-Добрич dariknews.bg-Кърджали
bannermonitoring.com TOP 10 sectors - Market overview TELECOMMUNICATION – TOP used websites by number of campaigns - Jan/Dec 2015 vesti.bg dnes.dir.bg plovdiv.dir.bg 3% 3% 8% varna.dir.bg 4% rousse.dir.bg 4% 6% sofia.dir.bg 4% sportal.bg 6% burgas.dir.bg 4% dnes.bg 6% 5% novini.bg btv.bg
5% 6% btv.bg/action sinoptik.bg dariknews.bg 5% 6% kaldata.com 5% 6% btvnews.bg 5% dnevnik.bg 5% 6% webcafe.bg life.dir.bg gong.bg
bannermonitoring.com SECTOR BUSINESS GOODS AND SERVICES TOP 10 sectors - Market overview BUSINESS GOODS AND SERVICES – SEASONALITY by number of campaigns – 2014 - 2016
140
120
100
80 2014 2015 60 2016
40
20
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview BUSINESS GOODS AND SERVICES – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016
300 STATIONERY & CONSUMABLES SOFTWARE 250 PROTECTION. SECURITY PRINTERS. PLOTTERS. SCANNING DEVICES OFFICE EQUIPMENT - OTHERS 200 NETWORK DEVICES MARKETING AND ADVERTISING LAWER SERVICES 150 LAPTOP AND TABLETS EXHIBITIONS COPIERS 100 COMPUTERS - HARDWARE COMPUTER ACCESSORIES 50 COMPETITIONS BUSINESS SERVICES - OTHER AIR-CONDITION 0 ACCOUNTANT SERVICES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview BUSINESS GOODS AND SERVICES – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015
400 STATIONERY & CONSUMABLES
350 SOFTWARE PROTECTION. SECURITY PRINTERS. PLOTTERS. SCANNING DEVICES 300 OFFICE EQUIPMENT - OTHERS NETWORK DEVICES 250 MARKETING AND ADVERTISING LAWER SERVICES 200 LAPTOP AND TABLETS EXHIBITIONS 150 COPIERS COMPUTERS - HARDWARE 100 COMPUTER ACCESSORIES COMPETITIONS 50 BUSINESS SERVICES - OTHER AIR-CONDITION 0 ACCOUNTANT SERVICES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview BUSINESS GOODS AND SERVICES – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016
0 20 40 60 80 100 120 140 160
Lenovo Inter Expo Center - IEC Microsoft HP Telus International Bankservice State Enterprise Air Traffic Services Authority (BULATSA) Bulgarian Association of Communication Agencies Viaexpo 2016 Product of the year 2015 International Fair Plovdiv Progress (Telerik) Technopol LG Electronics Kontrax CNSYS Fujitsu ESET spol DAVID Holding Expo Team
bannermonitoring.com TOP 10 sectors - Market overview BUSINESS GOODS AND SERVICES – TOP used websites by number of campaigns - Jan/Dec 2016 dnevnik.bg manager.bg capital.bg computerworld.bg 3% 3% 8% 3% investor.bg 3% 3% 8% pcworld.bg 3% novini.bg 3% vesti.bg 7% idg.bg 3% actualno.com 3% dnes.bg cio.bg 4% 7% sportal.bg dariknews.bg 4% 6% 24chasa.bg 5% gong.bg profit.bg 6% 5% sinoptik.bg 5% 5% 5% dariknews.bg-Кюстендил dir.bg expert.bg hicomm.bg
bannermonitoring.com TOP 10 sectors - Market overview BUSINESS GOODS AND SERVICES – TOP used websites by number of campaigns - Jan/Dec 2015 pcworld.bg dnevnik.bg capital.bg 3% 4% 9% econ.bg 4% investor.bg 4% 8% struma.com 4% computerworld.bg
4% stars.bg 8% dnes.bg 4% vesti.bg cio.bg 4% 7% bgbasket.com 4% novini.bg manager.bg 4% 6% dariknews.bg expert.bg 5% 5% 5% idg.bg 5% 5% jenite.bg karieri.bg tennis24.bg
bannermonitoring.com SECTOR POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS TOP 10 sectors - Market overview POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – SEASONALITY by number of campaigns – 2014 - 2016
100
90
80
70
60 2014 50 2015 40 2016
30
20
10
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016
200
180
160
140 POLITICAL PARTIES OTHERS 120 NGO 100 MUNICIPALITY GOVERNMENT 80 FOUNDATIONS EUROPEAN UNION 60 ASSOSIATION 40
20
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015
400
350
300 POLITICAL PARTIES 250 OTHERS NGO 200 MUNICIPALITY GOVERNMENT 150 FOUNDATIONS EUROPEAN UNION 100 ASSOSIATION
50
0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
bannermonitoring.com TOP 10 sectors - Market overview POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016
0 20 40 60 80 100 120 140 160
Bansko Municipality Sofia Municipality CIK Open Arts Foundation PP BSP Ministry of Economy and Energy PP ABV Blagoevgrad Municipality PP Dvijenie 21 British Council 2016 Dimitrovgrad Municipality 2015 Ministry of Internal Affairs Council of Ministers Bulgarian Book Association Foundation Applied Research and Communications MUSIZ Foundation European union GERB The foundation Ministry of Justice UNITED BUSINESS CLUBS
bannermonitoring.com TOP 10 sectors - Market overview POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – TOP used websites by number of campaigns - Jan/Dec 2016 e-79.com dnevnik.bg offnews.bg capital.bg 2% 2% 2% dariknews.bg 2% 16% 2% dnes.bg 2% 24chasa.bg 3% investor.bg 3% dir.bg 3% 9% karieri.bg 3% vesti.bg blitz.bg 3% bulgariautre.bg 3% dariknews.bg-Хасково 8% 3% auto.offnews.bg novini.bg 3% purvite7.bg 3% 8% vbox7.com 3% actualno.com 4% 6% dnesbg.com 4% 4% haskovo.info mediapool.bg sportal.bg trud.bg
bannermonitoring.com TOP 10 sectors - Market overview POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS – TOP used websites by number of campaigns - Jan/Dec 2015 dariknews.bg offnews.bg dnevnik.bg 3% 3% bulgariautre.bg 15% 3% capital.bg 3% dariknews.bg-Хасково 3% 24chasa.bg 4% 7% petel.bg trud.bg 4% dnes.bg 7% 4% vesti.bg dariknews.bg-Благоевград 4% dariknews.bg-Велико Търново 5% dariknews.bg-Варна 4% 5% haskovo.info 4% dariknews.bg-Сливен 5% 5% investor.bg 5% 5% nasamnatam.com dariknews.bg-Бургас dariknews.bg-Враца
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Stefan Stefanov Banner monitoring
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