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Entertainments, Restaurants Banner monitoring 2016 in numbers CONTENT 1. Introduction 2. General market overview 3. Overview by TOP 10 sectors bannermonitoring.com Who we are • Banner Monitoring (successor of Web News Agent) is a Real Time Information about the advertising activity within the online environment by means of automatic system that registers – Who, Where, What, When and How is advertising in more than 450 Bulgarian websites. • The system starts to operate on the market since October 2013. Improving and upgrading every day, we can state that the system is fully operated since April 2014. bannermonitoring.com Who we are • The system it is registering on a daily basis more than 600+ 1 000+ 1 900+ 88 000+ ad advertiser campaigns creative formats *The system is not registering some video formats as Video Pre Rolls and the banners from some networks. bannermonitoring.com GENERAL MARKET OVERVIEW General market overview CAMPAIGN SEASONALITY by number of campaigns – 2014 - 2016 2 500 2 000 1 500 2014 2015 1 000 2016 500 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC bannermonitoring.com General market overview CAMPAIGN SEASONALITY TRANSPORT by number of campaigns - Jan/Dec 2016 TOURISM 2000 TELECOMMUNICATION TABACO RETAIL STORES REAL ESTATES PUBLISHING, TV STATIONS POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS 1500 PHARMACEUTICALS, NUTRITIONS ONLINE STORES MOTORING MISCELLANEOUS MEDICAL FACILITY, BEAUTY SALONS MEANS OF PRODUCTION, HEAVY EQUIPMENTS INSURANCE 1000 HOUSEHOLD CHEMISTRY HOUSEHOLD APPLIANCES HOBBYS GROCERY FURNISHING FINANCIAL SERVICES FASHION. SPORT 500 ENTERTAINMENTS, RESTAURANTS, BARS EDUCATION, JOBS DRINKS DONATIONS COSMETICS CONSTRUCTION, REPAIRS 0 BUSINESS GOODS AND SERVICES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC BABY AND KID AGRICULTURAL bannermonitoring.com General market overview CAMPAIGN SEASONALITY TRANSPORT by number of campaigns - Jan/Dec 2015 TOURISM 2 000 TELECOMMUNICATION TABACO RETAIL STORES REAL ESTATES PUBLISHING, TV STATIONS POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS 1 500 PHARMACEUTICALS, NUTRITIONS ONLINE STORES MOTORING MISCELLANEOUS MEDICAL FACILITY, BEAUTY SALONS MEANS OF PRODUCTION, HEAVY EQUIPMENTS INSURANCE 1 000 HOUSEHOLD CHEMISTRY HOUSEHOLD APPLIANCES HOBBYS GROCERY FURNISHING FINANCIAL SERVICES FASHION. SPORT 500 ENTERTAINMENTS, RESTAURANTS, BARS EDUCATION, JOBS DRINKS DONATIONS COSMETICS CONSTRUCTION, REPAIRS 0 BUSINESS GOODS AND SERVICES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC BABY AND KID AGRICULTURAL bannermonitoring.com General market overview TYPE OF ADVERTYSERS by number of campaigns - Jan/Dec 2016 800 700 600 500 Premium 400 Budget Selfpromotion 300 200 100 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC bannermonitoring.com General market overview TYPE OF ADVERTYSERS by number of campaigns - Jan/Dec 2015 900 800 700 600 500 Premium Budget 400 Selfpromotion 300 200 100 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC bannermonitoring.com General market overview TOP 15 SECTORS by number of campaigns (Premium) – 2015 & 2016 MOTORING 3% 3% 2016 12% RETAIL STORES 4% 4% FINANCIAL SERVICES 4% 2% 13% 4% DRINKS 4% 5% 11% COSMETICS 4% 2015 PHARMACEUTICALS, NUTRITIONS 12% 5% 6% ENTERTAINMENTS, RESTAURANTS, BARS TELECOMMUNICATION 5% BUSINESS GOODS AND SERVICES 7% 11% 12% POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS AGRICULTURAL 7% 8% GROCERY 6% 3% FASHION. SPORT 7% 8% 8% 7% HOUSEHOLD APPLIANCES 7% 8% CONSTRUCTION, REPAIRS bannermonitoring.com General market overview TOP 20 CATEGORY by number of campaigns – 2015 & 2016 0 50 100 150 200 250 300 NEW CARS (MOTORING) RESTAURNATS, BARS (ENTERTAINMENTS, RESTAURANTS, BARS) SUPERMARKET (RETAIL STORES) CONCERTS (ENTERTAINMENTS, RESTAURANTS, BARS) MOVIES (ENTERTAINMENTS, RESTAURANTS, BARS) GAMBLING (ENTERTAINMENTS, RESTAURANTS, BARS) EQUIPMENTS (RETAIL STORES) MOBILE OPPERATORS (TELECOMMUNICATION) FOOD ADDITIONALS (PHARMACEUTICALS, NUTRITIONS) 2016 CONSUMER LOANS (FINANCIAL SERVICES) 2015 EQUIPMENTS (ONLINE STORES) HOTELS, MOTELS (TOURISM) CLOTHS AND SHOES (ONLINE STORES) FARMING EQUIPMENT (AGRICULTURAL) SPORT GOODS (FASHION. SPORT) MUNICIPALITY (POLITICAL PARTIES, GOVERNMENT, ORGANIZATIONS) WEBSITES (PUBLISHING, TV STATIONS) ONLINE MALL (ONLINE STORES) EDUCATIONAL INSTITUTIONS (EDUCATION, JOBS) TRADE CENTRES (RETAIL STORES) bannermonitoring.com General market overview 20 MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016 0 500 1 000 1 500 2 000 2 500 Lidl Bulgarian Telecommunications Company Telenor (Globul) Fibank Technopolis Bulgaria Alexandra Films Philips Raiffeisen Bank Heineken Company 2016 Renault Nissan Bulgaria 2015 Ferratum Bulgaria Allegro Group Porshe Bulgaria Fashion Days Forum Film Mondelez Kaufland DSK Bank BMW Group Sport Depot bannermonitoring.com SECTOR MOTORING TOP 10 sectors - Market overview MOTORING – SEASONALITY by number of campaigns – 2014 - 2016 160 140 120 100 2014 80 2015 2016 60 40 20 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC bannermonitoring.com TOP 10 sectors - Market overview MOTORING – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016 600 500 USED CARS TIRES 400 SPARE PARTS. CAR COSMETICS. PETROL STATIONS OILS 300 NEW CARS MOTORING - OTHERS MOTORING - CORPORATE IMAGE 200 MOTORBIKES, MOPEDS LORRIES 100 AUTOSERVICE-STATIONS 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC bannermonitoring.com TOP 10 sectors - Market overview MOTORING – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015 600 500 USED CARS TIRES 400 SPARE PARTS. CAR COSMETICS. PETROL STATIONS OILS 300 NEW CARS MOTORING - OTHERS MOTORING - CORPORATE IMAGE 200 MOTORBIKES, MOPEDS LORRIES 100 AUTOSERVICE-STATIONS 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC bannermonitoring.com TOP 10 sectors - Market overview MOTORING – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016 0 50 100 150 200 250 300 350 400 Renault Nissan Bulgaria BMW Group Porshe Bulgaria Moto Pfohe Lukoil Bulgaria Sofia France Auto General Motors Litex Motors IND Commerce 2016 Eura Tek 2015 Shell KIA Motors Auto Motor Corporation Bultraco Toyota Balkans Rompetrol Gas stations Mirkat Continental AG Star Motors PIRELLI BULGARIA bannermonitoring.com TOP 10 sectors - Market overview MOTORING – TOP used websites by number of campaigns - Jan/Dec 2016 sportal.bg vesti.bg auto-press.net 3% 3% 9% novini.bg 3% 3% mobile.bg 8% 3% dnevnik.bg webcafe.bg 3% gong.bg 7% 4% capital.bg sinoptik.bg 4% autoclub.bg 7% 24chasa.bg 4% btv.bg 4% dnes.dir.bg 7% sofia.dir.bg 5% burgas.dir.bg 6% 5% dariknews.bg 6% 5% varna.dir.bg actualno.com clubs1.bg bannermonitoring.com TOP 10 sectors - Market overview MOTORING – TOP used websites by number of campaigns - Jan/Dec 2015 mobile.bg vesti.bg auto-press.net 3% 3% 9% sportal.bg 3% novini.bg 4% 8% dnevnik.bg 4% capital.bg gong.bg 4% 7% dnes.dir.bg plovdiv.dir.bg 4% rousse.dir.bg 7% 4% 24chasa.bg burgas.dir.bg 4% 6% sinoptik.bg varna.dir.bg 4% 5% sofia.dir.bg 4% clubs1.bg 5% 5% 5% webcafe.bg actualno.com dnes.bg bannermonitoring.com SECTOR RETAIL STORES TOP 10 sectors - Market overview RETAIL STORES – SEASONALITY by number of campaigns – 2014 - 2016 120 100 80 2014 60 2015 2016 40 20 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC bannermonitoring.com TOP 10 sectors - Market overview RETAIL STORES – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2016 700 TRADE CENTRES 600 SUPERMARKET SPORTS GOODS OTHERS 500 OPTICS KIDS STORE 400 JEWELRY AND ACCESSORIES HIPERMARKET 300 FURNITURES EQUIPMENTS DRINKS AND TOBACCOS 200 DOMESTIC COSMETICS 100 CONSTRUCTIONS CLOTHES BOOK STORES 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC bannermonitoring.com TOP 10 sectors - Market overview RETAIL STORES – CATEGORY ACTIVITIES by campaigns strength - Jan/Dec 2015 800 TRADE CENTRES SUPERMARKET 700 SPORTS GOODS SHOES 600 PHARMACY OTHERS OPTICS 500 KIDS STORE JEWELRY AND ACCESSORIES 400 HIPERMARKET FURNITURES 300 EQUIPMENTS DRINKS AND TOBACCOS 200 DOMESTIC COSMETICS 100 CONSTRUCTIONS CLOTHES 0 BOOK STORES JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC bannermonitoring.com TOP 10 sectors - Market overview RETAIL STORES – MOST ACTIVE ADVERTISERS by campaigns strength – 2015 & 2016 0 500 1 000 1 500 2 000 2 500 Lidl Technopolis Bulgaria Kaufland Praktiker Retail Technomarket Jysk Bul Metro Cash and Carry House Market Bulgaria Joy Fashion 2016 REWE Group 2015 Gama Electronics Hippoland Assos Property Management ECE Projektmanagement BULGARIA Zora SOFIA RING AURIGA The Mall Varilux Lilly Drogerie bannermonitoring.com TOP 10 sectors - Market overview RETAIL STORES – TOP used websites by number of campaigns - Jan/Dec 2016 dnes.bg blitz.bg az-jenata.bg 24chasa.bg 3% 3% 7% 3% tialoto.bg 6% 3% dir.bg 3% gol.bg 6% 3% automedia.bg dnes.dir.bg 3% 6% novini.bg start.bg 4% woman.hotnews.bg 6% 4% hotnews.bg sportal.bg 5% 6% dete.bg men.hotnews.bg 5% 6% zodiac.dir.bg 5% 5% 5% kino.dir.bg life.dir.bg tv.dir.bg vkusotii.dir.bg bannermonitoring.com TOP 10 sectors - Market overview RETAIL STORES – TOP used websites by number of campaigns - Jan/Dec 2015 novini.bg blitz.bg sportal.bg 3% 3% 7% hotnews.bg 3% 3% woman.hotnews.bg 7% 3% dnes.bg 3% az-jenata.bg 7% 5% 24chasa.bg tialoto.bg trud.bg 5% 7% dir.bg dnes.dir.bg 5% automedia.bg 7% gol.bg 5% actualno.com 6% 5% start.bg 5% life.dir.bg 5% 5% pik.bg vkusotii.dir.bg zodiac.dir.bg bannermonitoring.com SECTOR FINANCIAL SERVICES TOP 10 sectors - Market overview FINANCIAL SERVICES – SEASONALITY by number of campaigns – 2014 - 2016 120 100 80 2014 60 2015 2016 40 20 0 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC bannermonitoring.com TOP 10 sectors - Market overview FINANCIAL SERVICES – CATEGORY ACTIVITIES by campaigns
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