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1 THE FUTURE OF CONTENT Futurist Gerd Leonhard’s Best Essays, Blog Posts and Comments on the Future of the Content Business www.mediafuturist.com from the original Kindle Edition October 2011 FOREWORD by Gerd Leonhard, Author (Futurist and CEO of The Futures Agency) I have been writing about the future of content i.e. music, film, TV, books, newspapers, games etc, since 1998. I have published 4 books on this topic, more or less, 2 of them on music (The Future of Music, Music 2.0). For the past 10 years I have been deeply involved with many clients in various sectors of the content industry, in something like 17 countries, and it’s been a great experience. I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries - and the creators, themselves - in the switch from physical to digital media. This Kindle book is a highly curated collection of the most important essays and blog posts I have written on this topic, and even though some of it was written as far back as 2007, I believe it still holds water years later. I have tried to only include the pieces that have real teeth, here and now, and leave everything else. Please note that the original date of each piece is shown here in order to allow for contextual orientation. My intent to publish this via the amazing Amazon Kindle platform, exclusively, and at a very low price, is to make these ideas and concepts as widely available as possible while still trying to be an example of what digital, paperless distribution can look like, going forward.
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