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It's a Whole New World Post Covid-19 I T ’ S A W H O L E N E W W O R L D P O S T C O V I D - 19 Presented by Cathi Hight • President of Hight Performance Group • Developer of The Member Retention Kit & A New Approach to Tiered Membership • National instructor for the U.S. Chamber Institute for Organization Management since 2004 • Previous positions: o SVP of Growth Strategy & Investor Relations for C A T H I the Greater Austin Chamber o VP of Operations for the Chamber of HIGHT Commerce of Hawaii o Regional Manager of Dole Foods and for Dean Foods o National FastTrac Entrepreneurship Program Manager for the Kauffman Foundation • Is a member of: o Association of Chamber of Commerce Executives (ACCE) o American Society of Association Executives (ASAE) ©Hight Performance Group It’s a Whole New World 2 Session Objectives – Explore trends and driving forces that challenge the chamber model – Recognize the challenges facing stakeholders and the changing role of chambers – Discover strategies to position your organization as a change agent and develop enhanced value to members ©Hight Performance Group It’s a Whole New World 3 NOT ALL CHANGE IS THE SAME Seasons Hours Bear- Orbits Bull Sleep- Wake Cyclical Linear ©Hight Performance Group It’s a Whole New World 5 HARD VS. SOFT TRENDS Hard Trends • Tangible • Predictable • Fact-based • Events will happen • Yields certainty Soft Trends • Projections based on statistics • Events might happen • Yields Probability ©Hight Performance Group It’s a Whole New World 6 ENVIRONMENTALMAJOR TREND SCAN CATEGORIES OF DRIVING FORCES ©Hight Performance Group It’s a Whole New World 7 DRIVING FORCES A F F E C T COMMUNITIES , OUR MEMBERS AND O U R ORGANIZATIONS WHAT ARE THE DRIVERS O F C H A N G E ? S O C I A L AND CULTURAL DRIVING FORCES “The Rise of the Minority” • Drivers of Change o The Aging World o The Next Gen Professionals o Empowered Women o Immigration-Driven Demography o Empowering the New Workforce o Volunteering o Socializing Reshaped ©Hight Performance Group It’s a Whole New World 9 WORKFORCE AND WORKPLACE DRIVING FORCES “Work Redefined” • Drivers of Change o Automated Work o New Forms of Work o Diversity & Inclusion o Re-working Career Pathways o Toward a Spectrum of Abilities o More Human Humans (+EQ) o Reputation By the Numbers ©Hight Performance Group It’s a Whole New World 11 DATA AND TECHNOLOGY DRIVING FORCES “The Dynamics of Tech ” • Drivers of Change o Anticipatory Intelligence o The Surveillance Economy o Taming Big Tech Dependency o Nichification Big Data Segmentation o Fraying Cybersecurity o Blockchain Platforms o Personalized AI o Fast Data o Virtualized Meetings ©Hight Performance Group It’s a Whole New World 12 E C O N O M I C CONDITIONS DRIVING FORCES “Economics Redefined” • Drivers of Change o Global Power Shifts o China’s World o Cartel Capitalism o Trade in Transition o The Surveillance Economy o The Sharing Economy o Climate Change Resiliency o Beyond Recycling o Philanthropy Reshaped o The Productivity Paradox ©Hight Performance Group It’s a Whole New World 13 ©Hight Performance Group It’s a Whole New World 14 SOCIETY & POLITICAL DRIVING FORCES “Persuasive Eco-Systems” • Drivers of Change o Algorithmic Politics o Declining Trust o Rejection of Expertise o Ethical Edge of Innovation o The Splintered Society o Ethical Consumption (air, water, land) o American Inequality o Healthcare Disruption o Standards Under Pressure o Shifting Advocacy Terrain o Transparent Organizational Ethics ©Hight Performance Group It’s a Whole New World 15 CONTENT, LEARNING & KNOWLEDGE DRIVING FORCES “Disrupted Access” • Drivers of Change o Higher Education 3.0 o Microlearning o Mentoring o A Shifting Environment for Content o Virtualized Meetings o Rejection of Expertise ©Hight Performance Group It’s a Whole New World 16 Driving Forces Change the Landscape Society & Politics Data & Workplace & Economic Social and Cultural Technology Content, Learning Workforce “Persuasive “The Rise of the Conditions Eco-Sytems” “The Dynamics of & Knowledge Minority” “Work Redefined” “Power Shifts” Tech” “Disrupted Access” • The Aging World • Algorithmic politics • Cartel capitalism (M&A) • New forms of work • Declining trust (employers, • Nichification – Big data • The Next Gen • Global Power Shifts (gig, freelance, virtual) educators, government, Segmentation • Higher Education 3.0 Professionals medicine) • Fraying Cybersecurity • Diversity & Inclusion • Trade in Transition • Microlearning • Marketing & • Empowered women • Reputation By the • Ethical Edge of Innovation • The Surveillance • Splintered society Advertising • Mentoring • Immigration-Driven Numbers Economy (polarization) Transformation • A Shifting Environment Demography • Automated Work • Ethical consumption • The Productivity Paradox • Taming Big Tech for Content • Volunteering • Re-Working Career • American Inequality • Climate Change Companies • Virtualized Meetings • Socializing Reshaped Pathways • Health Disruption Resilience • Algorithms & Rights • Rejection of Expertise • Standards Under Pressure • Empowering the New • Toward a Spectrum of • Beyond Recycling • Fast Data • China’s World • Personalized AI Workforce Abilities • Philanthropy Reshaped • Shifting Terrain for Advocacy • Anticipatory • More Human Humans • Transparent organizational • The Sharing Economy Intelligence ethics • Blockchain Platforms ©Hight Performance Group It’s a Whole New World 17 A N D T H E N T H E R E ’ S A N E W T H R E A T A N D DISRUPTER It’s a Whole New World 18 ASSOCIATIONS RESPOND TO DRIVING FORCES ©Hight Performance Group It’s a Whole New World 19 ASSOCIATIONS STUDY THE IMPACT OF CHANGE • In 2015, ACCE (Association of Chamber of Commerce Executives) explored 9 influences shaping the roles of chambers of commerce • In 2018, ASAE (American Society of Association Executives) released Foresight Works to help associations explore 50 drivers of change and their impact on members ©Hight Performance Group It’s a Whole New World 20 LEVERAGING SOCIAL AND C U L T U R A L D R I V I N G FORCES ©Hight Performance Group It’s a Whole New World 22 LEVERAGING W O R K F O R C E A N D W O R K P L A C E D R I V I N G FORCES ©Hight Performance Group It’s a Whole New World 23 LEVERAGING D A T A A N D TECHNOLOGY D R I V I N G FORCES ©Hight Performance Group It’s a Whole New World 24 LEVERAGING E C O N O M I C CONDITIONS D R I V I N G FORCES ©Hight Performance Group It’s a Whole New World 25 LEVERAGING SOCIETY AND P O L I T I C A L D R I V I N G FORCES ©Hight Performance Group 26 LEVERAGING C O N T E N T , LEARNING & K N O W L E D G E FORCES ©Hight Performance Group It’s a Whole New World 27 POSITION YOUR ORGANIZATION TO BE ESSENTIAL ©Hight Performance Group It’s a Whole New World 28 Strategy 1: Be Pre-active PROACTIVE PREACTIVE • “Take charge, bold, dynamic, do • Anticipate the impact of driving something.” forces • DO WHAT? • Change from the inside-out • Change from the outside-in • Solve tomorrow’s problems before they happen • Solve today’s problems before they get worse • Play offense, plan ahead • Play defense, react • Be the disrupter and an “opportunity manager” • Be disrupted ©Hight Performance Group It’s a Whole New World 29 INVEST IN FORESIGHT • Start by asking Big Questions: ➢ In the year 2030, what will be the most pressing challenges facing our community and stakeholders? ➢ Who will be the winners and losers and what drivers determine outcomes? ➢ If there were no constraints, what could we create together and who are our partners? • Anticipate from glimpses of the future. • Consider the role of the board of directors in developing a culture of foresight for the organization. ©Hight Performance Group It’s a Whole New World 30 PPAI Helps its Members Develop Foresight • Strategic Foresight content for events, education, and publications • Strategic Foresight Readiness Profile • Strategic Foresight Playbook • Strategic Foresight Training ©Hight Performance Group It’s a Whole New World 31 Strategy 2: Become a Communication Organization • The new economy is built on a foundation of information, mined and crafted into higher forms at an increased speed • Transform information (content) to knowledge WISDOM (content + context) V A V KNOWLEDGE L • Build a wisdom base (extracted from the knowledge A U and expertise of your stakeholders) which is valued L E INFORMATION U • Serve as a two-way and dynamic communicator E = consultative value that others trust DATA ©Hight Performance Group It’s a Whole New World 32 Strategy 3: Create Abundance Through Collaboration • Don’t compete, co-create the future • https://www.tesla.com/blog/all-our- patent-are-belong- • https://www.businessinsider.com/chart- why-google-gives-away-android-2013- 12 • Build partnerships and coalitions • Consider a different organizational model • Benchmark with peers and share collective knowledge • Create idea incubators that values all contributors ©Hight Performance Group It’s a Whole New World 33 Strategy 4: Redefine and Reinvent (everything) • STOP, LOOK, LISTEN • Look where no one else is and serve like no others (Blue Ocean Strategy) • Consider the problem and solve it by flipping the focus • Compete by not competing • Transform who you are and what you do ©Hight Performance Group It’s a Whole New World 34 SESSION SUMMARY Driving forces have accelerated change and impact the world as we’ve known it Moving from proactive to pre-active helps you to become an opportunity manager Reinvent who you are, what you do and how you serve Find ways to synthesize, collaborate, and consistently deliver value to stakeholders Boards of directors should help develop a culture of foresight to navigate the Chamber’s future direction ©Hight Performance Group It’s a Whole New World 35 TREND SOURCES ©Hight Performance Group It’s a Whole New World 36 CATHI HIGHT • Staff training and Board retreats • Strategic planning • Benchmarking and operational evaluations • Membership development workbooks • Conference presentations • Check out our web site for articles, blogs and resources: www.hightperformance.com • Contact me at (512) 354-7219 or at [email protected] ©Hight Performance Group It’s a Whole New World 38.
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