Hollywood Iceland´S
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Baltasar Kormákur: Iceland´s hottest answer to Hollywood is in the air SWIMMING IN THE ATLANTIC OCEAN Yes people really do that! Baltasar Kormákur: ICELAND´S hottest answer to HOllYWOOD “If you do things well and in a professional way they will arouse interest” WHAT´S COOKING? Christmas the Icelandic way Look out! Gunnar Nelson is our new fighting champion COOL GOSSIP What were the A-listers doing in Iceland last summer? W O W I S I N THE AI R DAT Issue one APP! 2012 ISSUE ONE 2012 This magazine is really expensive Your free copy / take me with you but you get it for free. Special prize, only for you my friend! Tax & Duty Free Experience Iceland All of our shops and restaurants offer you Icelandic memories to take home with you. ÍSLENSKA/SIA.IS/FLE 62154 12/12 ÍSLENSKA/SIA.IS/FLE 62154 12/12 One of few airports in the world that is both tax and duty free — meaning up to 20% off city prices. Tax & Duty Free Experience Iceland All of our shops and restaurants offer you Icelandic memories to take home with you. ÍSLENSKA/SIA.IS/FLE 62154 12/12 ÍSLENSKA/SIA.IS/FLE 62154 12/12 One of few airports in the world that is both tax and duty free — meaning up to 20% off city prices. WOW! This magazine is just brimming over with good stuff! I really wasn’t supposed to, as WOW air CEO got all the space but I just couldn’t resist. So here I am, abusing my position on the contents page. This magazine has been my sole project for many weeks and I have become kind of fond of it. I hereby present to you the first issue of WOW Magazine, titled “WOW is in the air” (next time it will be something completely different). Take a look at all this stuff and enjoy your trip to or from Iceland. Guðrún Vaka Helgadóttir, editor in chief In this issue WOW MagaZINE staff Editor in chief: Guðrún Vaka Helgadóttir 6 A letter from the CEO 42 Jumping the fence the first Icelander to com- Skúli Mogensen really hopes Movie director and produc- pete in the esteemed Ulti- Design and layout: Ib you’ll enjoy your flight. er, Baltasar Kormákur makes mate Fighting Champion- Contributing editors: Erna Hreinsdóttir, Jón Kristinn his movies on both sides ship, UFC. Snæhólm, Dísa Bjarnadóttir, Kristín Ýr Gunnarsdóttir, 8 “I have had the whole of the Atlantic but says Ice- Björn Teitsson, Benedikt Bóas Hinriksson, Hrund world as an arena” land is the core of his cre- 72 The sea is our second Þórsdóttir, Guðrún Baldvina Sævarsdóttir, Steingerður Max Dager, director of the ativity. Baltasar is the latest home Steinarsdóttir, Halldóra Anna Hagalín Nordic House tells us about WOW Star. Two of our brave journalists this remarkable cultural recently took a dive in the Proofreading: Paul Michael Herman center and his surprising past. 48 The golden boy Atlantic Ocean. Learn about Goldsmith Kristján Eyjólfs- their first hand experience Translator: Júlíana Björnsdóttir 10 Good to know son´s creations are literally fit with the freezing waters and This and that about things in for a queen. why no one thinks they’re In-house photographers: Rakel Ósk Sigurðardóttir, general. crazy. Kristinn Magnússon, Ernir Eyjólfsson, Myriam Marti 50 Crazy for Kria 14 What’s going on? Jóhanna Methúsalems- 76 Ready, set, go! Sales and marketing manager: Árni Þór Árnason Iceland is happening and dóttir´s jewelry designs If you wish to see Iceland in here are the highlights for reflect Icelandic nature and a different light, try taking Advertising reps.: Árni Þór Árnason, Magna Sveins- the next couple of months. history. part in the WOW Cyclothon. dóttir, Ingvar Örn Arnarson Race around Iceland in 72 16 Icelandic Christmas 53 The momentum of hours or less and raise © Birtíngur Publishing traditions Icelandic literature money for a good cause Lyngás 17 Did you know Icelanders After reading this, you’ll while enjoying the view. 210 Garðabær have 13 days of Christmas want to do some more Iceland and 13 Santas? This article reading. 78 What the person next to tells it all. you is really doing! Tel: 00 354 515 5500 56 A trip to remember Find out why the person 20 How to cook a traditional We got designer Ingibjörg next to you is acting Icelandic Christmas meal? Hanna Bjarnadóttir to tell us strangely and why you Printing Tried and tested recipe for about her favorite souvenir. should act the same. Oddi environmentally certified printing company hangikjöt (smoked lamb) All rights reserved. Reprinting, direct quoting or from Icelands leading culi- 58 Good ideas from Iceland recapitulation prohibited except with a written permit nary magazine. 80 Anything is possible for a from publisher. See companys legal protection and 60 You don’t have to be smiling bulldozer rates at www.birtingur.is. 22 Imagine Peace a sell out Andrea Sóleyjar og Björg- ERFISM vinsdóttir is truly a person of HV ER How did Yoko Onos 50 year Sigtryggur Baldursson, a M K U I WOW. old idea become a reality in former member of The Reykjavík? Sugarcubes, recently took Prentun: Oddi umhverfisvottuð prentsmiðja 141 776 over as manager of Iceland 82 All about Berlin 26 A feast for all the senses Music Export. He now uses We bring you …. BERLIN. PRENTGRIPUR The Vatnajökull Region his extensive social network Read about recommended covers the area of South- for the benefit of aspiring restaurants, shops, sights, east Iceland and is truly the Icelandic musicians. trips and more. photographers paradise. Plus: We had a little talk with Plus: A firsthand experience renowned band Hjaltalín of a poor Icelandic student 28 Capturing nature’s and recommend some good in Berlin and a fraction of is in the air big show music. the Berlin Wall. Olgeir Andresson has gathered attention world 64 Dat app! 90 Where to next? wide for his stunning photo- We present the app that Take a look at these WOW graphs of the Northern gets you around town. Find worthy destinations and Lights. out how to hail a cab plan your next trip. without speaking a word of 32 What’s that smell? Icelandic, with the iTaxi app. 94 Environmental emphasis Find out everything about in the air the ancient midwinter festi- 66 The WOW StaRS Find out how Airbus makes val of Thorri and Thorri food. We are proud to present the world go round in a new WOW Stars Annie Mist and improved way. 36 The First Lady’s fashion Þórisdóttir and Jón Margeir The elegant and beautiful Sverrisson who both set 96 Good to know Dorrit Moussaieff dresses to world records in 2012. More about this and that. impress at every occasion. 68 There’s a new superhero 98 A flying star 40 Cool gossip in town We subjected pop sensation Read all about the Holly- Gunnar Nelson is a Þórunn Antonía to “The wood crowd that visited professional martial artist in traveling inquisition.” See her Iceland last summer. a league of his own. He is confessions. 4 ı WOW is in the air BE WARM BE WELL Icewear Þingholtsstræti 2-4 Suðurhrauni 12c Víkurprjón 101 Reykjavík 210 Garðabær Austurvegi 21, 870 Vík Tel.: +354 561 9619 Tel.: +354 555 7400 Tel.: +354 487 1250 www.icewear.is Dear guest, welcome aboard WOW air! want to start with a huge thank you for the fantastic reception we‘ve received from all our guests since we made our maiden flight to Paris on the 31st of May 2012. This marked the beginning of a great journey that continues to evolve as we acquired IIce land Express on the 23rd of October to create the leading low cost carrier in Iceland. As a result WOW air now offers much greater fre quency to London and Copenhagen as well as many new and exciting destinations and starting next summ er we will be flying to a total of 15 destinations across Europe. Our goal for 2013 is to bring over 400,000 guests to and from Iceland. To achieve this we will con tinue to offer the lowest prices to and from Iceland along with our signature friendly and fun service! I am also very proud of our on time track record where WOW air and Iceland Express have had the best performance since June 2012. We expect this superb performance to continue as we have now secured four new Airbus A320 aircrafts, models 20052010 to furt her enhance our service and your safe and enjoyable journey. Very importantly these new aircrafts will signi ficanty reduce our fuel burn and carbon emissions. While WOW air is still a young company we have assembled a very enthusiastic and experienced team that I am very proud of and I hope you will experience firsthand on your flight today. Thank you once again for choosing WOW air. We really do appreciate it. Skúli Mogensen WOW air CEO and founder 6 ı WOW is in the air Our Master Watchmaker never loses his concentration With his legendary concentration and 45 years of experience our Master Watchmaker and renowned craftsman, Gilbert O. Gudjonsson, inspects every single timepiece before it leaves our workshop. All the watches are designed and assembled by hand in Iceland. Only highest quality movements and materials are used to produce the watches and every single detail has been given the time needed for perfection. The JS Watch co. Watch factory and exclusive retail shop located at Laugavegur 62, in the trendy “101” area of Reykjavik provides customers with unique opportunity to meet the watchmakers who assemble and test their timepiece.