Press Kit Feb13 Small.Pdf
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Press Kit I. Cover Page II. Table of Contents III. About CPY (Our Story - key milestones ) a. Our Mission & Karma Yoga b. Our Management Team IV. Testimonials V. FAQs VI. Our Trademark VII. Media Contacts table of contents Our Story: When a serious climbing accident left him with six permanent screws in his shattered ankle, CorePower Yoga Founder and CEO Trevor Tice experienced first hand the transformational benefits of yoga. An avid outdoorsman from Telluride, CO, Trevor was left searching for an exercise to replace the running, climbing and other physically challenging activities no longer accessible to him. He found yoga, and was hooked. Traveling for his technology business, Trevor practiced a variety of yoga disciplines at yoga studios across the country and found an opportunity to make yoga dynamic, challenging and accessible. In 2002, Trevor opened the first CorePower Yoga studio on Grant Street in downtown Denver, Colorado, offering a proprietary form of athletic, heated yoga in modern, welcoming and spa-like studios. With six teachers, including Trevor, teaching four classes per day, it took several arduous months before classes began to fill up. But they did. And it wasn’t long before people were talking about this new Yoga. Our Mission: Share our authentic passion for yoga and healthy living to inspire everyone to live their most extraordinary life. Key Milestones: 2006: CorePower Yoga – Point Loma opens 2011: CPY opened its first Bay Area studio in San Diego, CA in Berkeley, in addition to three studios in 2004: CorePower Yoga acquires South San Diego, two studios in L.A., one in Orange Boulder, Cherry Hills and Broadway studios 2007: CorePower Yoga introduced The County, and two in Chicago. in Colorado. Tim Johnson and Brandon Cox Nutrition Program in Denver, providing yoga become part-owners. students with a supportive yogic cleanse and So far this year, CPY has opened the tools to understand how eating habits can 2012: First CPY Power Yoga Teacher studios in Uptown, Chicago and Poway, 2004: fuel their yoga and their life. Training held at the Grant Street studio in California. 2012 will mark the year of the Denver with nearly 30 participants. Some 2008: CorePower Yoga - South Loop, most regional expansion CPY has ever of these first Teacher Training graduates are Chicago, opens. experienced, with openings in Honolulu, regional managers and studio managers Seattle, Austin, Washington D.C. and more! today. 2009: CPY continued to expand its Teacher CPY will also be opening a brand new Training and Lifestyle Program offerings. Corporate Headquarters and flagship studio in 2005: With a few established studios in the Highlands neighborhood of Denver. Colorado, CPY acquired its first Portland 2010: Chicago and California opened 3 new Studio (Portland Northwest) and opened its studios, with Minnesota, Boulder & Denver first studio in Minneapolis. each adding one. CorePower Yoga also made its debut in LA with the Sherman Oaks Studio About CPY Our story 1 Who is CPY? Every CorePower Yoga employee is passionate about health, vitality and about the mind-body connection created by the CPY practice. We are passionate about being part of a health-focused company where individuals are not bound by conventional ideas of body and mind. All of our studio managers started as CPY students who completed the Teacher Training Program and were inspired to become more invested in the business. All regional managers were once studio managers. And our corporate team is comprised of dedicated yoga practitioners and yoga teachers. Key people who help make it all come together: Trevor Tice, Founder & CEO An unlikely candidate for owning yoga studios, Trevor opened the first CorePower Yoga in Denver in 2002, and filled a niche in an emerging yoga market. His goal? To create an empowering and health- focused environment where individuals are not bound by conventional ideas about the limits of body and mind. Prior to CorePower Yoga, Trevor owned TechPartners International, a $60 million dollar IT company he sold to a public UK firm in 2001. He received a degree in Business from the University of Colorado, and serves on the Board of Directors for MindBody Online and BridgeView IT. He is a member of the Young Presidents Organization and received the Ernst & Young Entrepreneur Of The Year® 2010 Award in the Retail & Consumer Products category in the Rocky Mountain region. In 2011, Trevor Tice and CorePower Yoga received the ACG Emerging Corporate Growth Award, an honor given to companies with annual sales lass than $100 million that have demonstrated steady growth for three consecutive years. An avid believer in giving back, Trevor formed CorePower Cares, a nonprofit organization that leverages the generosity of the CPY community to support a myriad of philanthropic causes, most recently supporting the Japan relief effort. Trevor approaches challenges with “yes, we can – go do it”, encouraging all employees to explore new ideas. An avid yoga practitioner and teacher, he visits at least one CPY studio every day, providing positive feedback to instructors and managers. About CPY Our Management Team 2 Chad Kilpatrick, Chief Financial Officer Chad joined the CorePower Yoga executive team in November 2011 and brings over fifteen years of finance and accounting experience in the health and wellness industry. Chad comes to us having spent over nine years with Gaiam, Inc., a publically traded health and wellness consumer products company with significant presence in the yoga industry. His leadership experience covers a wide range including mergers and acquisitions, corporate finance, investor relations, strategic financial planning and analysis, SEC reporting, compliance and international tax planning. Chad’s transaction experience includes the successful execution of a $55 million IPO in 2008 in addition to the acquisition and integration of several other privately held companies in the health and wellness space. Chad spent the first six years of his career with the public accounting firm of Ernst & Young LLP specializing in the health care and biotechnology sectors and is a Certified Public Accountant in the State of Colorado. He is a proud alumnus of the University of Colorado at Boulder and enjoys golf, basketball, hiking, yoga and an occasional run in his spare time. Kari Ament, Chief Operations Officer Kari came to CorePower Yoga in 2008 with over 14 years of media and sales management experience. She’s been instrumental in the design and development of a formalized continuing education program for CPY teachers, and the enrollment optimization of trainings and lifestyle programs. She is passionate about developing leaders and creating world class customer experiences that facilitate meaningful change and growth. Kari’s yoga practice began 12 years ago, and that sacred practice time was the catalyst for making a major career change - to one that is now in true harmony with her passion for business, yoga, and service to others. Kari is devoted to CorePower Yoga, the students it serves, and the lives that the CPY team transforms. In her spare time you can find Kari teaching and practicing yoga, CorePower Ryding, hanging with her family, or rooting her kids on in one of their many activities. About CPY Our Management Team 3 Holly Georgelos, Marketing Director Prior to joining CorePower Yoga in 2006, Holly worked for Gap, Inc. in San Francisco within Old Navy’s marketing department, leading creative teams in developing advertising and marketing campaigns that delivered upon overall business objectives. Key milestones include: launching Old Navy’s first newspaper circular, rolling-out the Old Navy Account credit card program, and managing the strategic and creative development of print and broadcast marketing for Old Navy’s launch in Canada. Holly found herself in her first yoga class at a small studio in San Francisco, as a supplement to her running and gym workouts. While she appreciated the benefits, she wasn’t truly hooked on the practice until she found herself in a CorePower Yoga class in 2004. Holly completed CorePower Yoga’s teacher training program in 2007, and she is thrilled that her career now blends her passions of marketing and yoga. Holly’s marketing & advertising career started at McClain Finlon Advertising in Denver. Holly graduated Cum Laude from Miami University and received a master’s degree from the University of Denver. Christine Mosher – Director of Retail Operations Prior to joining CorePower Yoga in 2012, Christine enjoyed a highly progressive professional career at Sports Authority for 12 years. Some key positions included: Columbia Sportswear Allocator, Visual Manager, Product Development Manager and Planner of Ski’s, Snowboards and Accessories. This followed 3 years working at Airwalk International in both Domestic and International sales. In 2001, Christine found herself in her first yoga class at a small studio in Lakewood, CO, as a supplement to her gym workouts. While she appreciated the benefits, she wasn’t truly hooked on the practice until she took a yoga class at CorePower Yoga in 2004. Christine completed CorePower Yoga’s Teacher Training program in 2006, and she is thrilled that her career now blends her passions of retail and yoga. Christine grew up in Pennsylvania but has embraced Colorado as her home since 1999. Christine is a yogini, a cook, a mom (of three), a wife, and a dedicated friend. About CPY Our Management Team 4 Sara Rice, Director of Colorado and Central States Operations Sara joined the CorePower Yoga management team in 2007. With a background in sales management, marketing and retail, Sara flourished in the challenge of developing her career in an environment in which she was passionate. Sara has held positions as National Director of Retail Operations, National Retail Logistics Manager and Regional Retail Manager at CorePower Yoga. She currently serves as the Director of Central States Operations, overseeing the studio operations and strategic direction of the Colorado and Texas studios.