Pbs Kids Sponsorship On-Air Guidelines

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PBS KIDS SPONSORSHIP ON-AIR GUIDELINES In order to provide our young viewers with a safe, educational haven on television, New Hampshire PBS has several additional guidelines for sponsorship messages airing within kids’ programs. These apply to messages that target children under the age of 12 and discuss products or brands that may be especially appealing to them, such as foods, beverages and toys. They do not apply if your message clearly targets mature viewers and discusses products or services of no interest to children — such as life insurance or financial services. WE’RE HERE TO HELP GUIDELINES FOR ON-AIR MESSAGES To maximize the effectiveness Below is a guide to what we recommend of your on-air message, we encourage you to work closely • Proper identification of your company with New Hampshire PBS staff to • Brief description of product or service create and review copy concepts. Prior to going on the air, you must • Message of support for public television or promotion submit all message copy and of learning and education storyboards to New Hampshire PBS for review and approval to ensure that they are consistent with New Hampshire PBS’s commercial- free character and meet the FCC’s LIMITATIONS FOR ON-AIR MESSAGES legal requirements for public Below is a guide to what we don’t allow broadcasting. In all cases, the • Images of products that are desirable to children judgment of New Hampshire PBS is final. If you have questions or • In-depth product descriptions need additional information about these guidelines, please contact • Inducements to buy, sell, rent or lease New Hampshire PBS’s Corporate Relations Department. NEW HAMPSHIRE PUBLIC TELEVISION • Bryn Burns, Corporate Support Manager 268 Mast Road • Durham, NH 03824 • nhptv.org • 603-868-4395 • [email protected] 11/16 DIGITAL CHANNELS 11 Durham, 34 Pittsburg, 48 Littleton, 49 Keene, 50 Hanover NHPTV PRIME • NHPTV EXPLORE • NHPTV Create • NHPTV World.

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