INDEX

Abbas, Mahmoud, 208 Amtrak, 114 Aboukir Bay, 5, 43 Anatolia, 22 Abraham Lincoln (carrier), 99 Ando, Tadao, 113 Abu Dhabi (Dubai), 112, 113–14 andon cord, 134–35, 137 Abu Ghraib, 199 Android mobile devices, 174 Achaemenid dynasty, 27 anti-Americanism, 83, 207 Achilles, 32 AOL Europe, 191 Adsense program (Google), 193 AOL, 177, 182, 186–87, 192, 218 advertising. See online advertising AOL–Google partnership, 191 Afghanistan, 34, 35, 83, 101, 108, 122, 204, Apollo 13, 82, 222 205, 208, 220 Apollo missions, 82, 222 Africa, 14, 116, 118, 125, 134, 206 (See also Apple Store, 8 North Africa, South Africa) Arab Spring, 122 aging population, 120 Arctic, oil/gas reserves, 125 Ahmadinejad, Mahmoud, 206 Aristotle, 18, 29 AIG, 226, 227 Arizona (ship), 68, 69, 78 Airbus, 114 Artiuch, Paul, 119 aircraft carriers, 62–63, 79, 223 Asia, 9, 13, 14, 15, 17, 20, 24, 27, 28, 32, 34, AirLand joint operations, 87, 99 68, 78, 97, 118, 122, 130, 159, 169, 170, Akagi (carrier), 58, 64, 67, 69, 72, 73 171–72, 174, 227 AKPD (media firm), 202 Asim, Jabari, 206 al-Allawi, Iyad, 100 Ask Jeeves, 182 Albermale (ship), 54 Ask Network, 192 Aleutian Islands, 70, 74 assembly line production, 132, 137 Alexander the Great, 9, 12, 15, 36, 52–54, 216, Athens, 19, 20, 21, 121–22 217, 221, 224, 228 atomic bomb, 78 Alexander the Great, battles. See Chaeronea, Australia, 134 battle of; Issus, battle of; Guagamela, bat- automobile industry, 127–48 tle of; Granicus, battle of Axelrod, David, 202–3, 204, 207 Alexander the Great—Creative Execution, axis of evil, 98, 206 26–27 Ayers, Charlie, 175, 188 bold action, 31–33 Baby boomers, 119-20 candid dialogue, 29–30 Babylon, 18, 26, 35 clear roles/accountabilities, 30–31 Baghdad, 84, 88, 89, 99, 102, 107, 108, 110 unique strategy, 27–29 Bahamonde, Marty, 2 visible leadership, 33–35 Baku (Azerbaijan), 171 Alexandria (Egypt), 36, 160 Bali, 159 Algeria, 104, 220 Ballmer, Steve, 175 Allen, Thad, 4 COPYRIGHTEDBangladesh, MATERIAL 134 al-Qaeda, 103, 104, 108, 110 Bank of America, 214–15 al-Sadr, Muqtada, 107 Barack, Inc. (Libert/Faulk), 200, 201 AltaVista, 176, 179 Bartello, John, 188 al-Waleed bin Talal, Prince, 150, 160, 161, Battle of Britain, 57 167, 168 Battle of the Atlantic, 57–59 America Online. See AOL Battle of Trafalgar, xvi, 12, 14, 15, 40–42, American Express, 215 44–49, 50, 51–52, 55, 59, 60, 82, 92, 96, American International Group. AIG See 166 (See also Nelson, Horatio—Creative American War of Independence, 55 Execution) Amman (Jordan), 160 Battle of Waterloo, 12, 14 Index

Battleship Row (Pearl Harbor), 64, 78 CENTCOM, 91, 97, 99, 103, 109, 220 Bechtolsheim, Andy, 179 Centers for Disease Control and Prevention, 1 Beijing, 111, 114, 115, 169, 170 centres of gravity approach (military), 28, 54 Belgium, 227 CEOs, salaries, 116, 146 Bellerophon (ship), 49 Chaeronea, battle of, 19, 20, 21, 32 Berlin Airlift, 81 Chalabi, Ahmed, 100, 101 Berlin Crisis, 81 chaos theory, 227 Berlin Wall, 83, 208 Charidemus (adviser), 22–23, 30 Berlin, Obama speech, 226 chemical warfare, 85, 225 Berlusconi, Silvio, 121 Cheney, Dick, 86, 93 Biden, Joe, 202 Chernobyl, 5 Bismarck (ship), 57 Chertoff, Michael, 1, 3 Bligh, Captain, 48 Chevrolet, 132 blind belief in strategy (BSS), 7 China, 114–15, 116, 117, 118, 119, 120, 124, blunt, top-down execution, 11–12 125, 134, 168–70, 171 Boeing, 114 Chrome (web browser), 175 book digitization program (Google), 182–84, 190 Chrysler, 127, 128, 129, 132, 137, 144 Boomerang (Lewis), 117 Churchill, Winston, 51, 78 Borneo, 61 Citino, Robert, 97 Borodino (ship), 60 Cleitus, 35–36 Bose, Partha, 29, 31 Clift Hotel (San Francisco), 155 Boston Consulting Group (BCG), 5–6, 210, 211 climate change, 115, 124–25, 128 Boulogne (France), 40 Clinton, Hillary, 197, 198, 199, 203, 205, Bounty (ship), 48 207, 208 boutique hotels, 170 Clinton/Obama debate, 206–7 Brazil, 116, 118, 174 close-quarters combat, 41, 46, 54 Brin, Sergey, 11, 176–80, 185–95, 218, 219, 228 CNN, 184, 226

Brinkley, Douglas, 3 CO2 emissions, 112–13, 124 British 7th Armoured Brigade. See Desert Rats Cold War, 2, 84, 137 British Admiralty, 46, 47, 50, 51, 54 Collier, Robert, 153 British Army, 224 Collingwood, Cuthbert, 47 British Grand Fleet, 40, 123 Columbia explosions, 222 British Royal Navy, 68 command-and-control model, 6–7 Brown, Michael, 1, 2, 3, 4 Communism, 228 Bucentaure (ship), 45 Companion Cavalry, 20–21, 22, 23, 25, 26, 28, Bucephalus (Alexander’s horse), 20 30, 31–32, 33, 53–54 Buffett, Warren, 188 computer attacks, 123–24 Burma, 162 comScore, 174, 192 Bush, George H.W., 92, 93, 122 Condé Nast, 155, 162 Bush, George W., 1, 2, 4, 98, 99, 121, 199, Consumer Confidence Index, 116 205, 226 continuous improvement, 138 butterfly effect, 227 Convis, Gary, 133, 142, 145–46 Cooper, Simon, 169 Cadiz (Spain), 40, 41, 44, 50 Copenhagen, battle of, 43, 48, 191 Cairo, 160, 169 copyright infringement, 182–83 California (ship), 68 Coral Sea, battle of the, 70, 74 Camry, 129, 133, 144 Cordingley, Patrick, 224–25 Canada, 119 core beliefs, 218–19 Canary Islands, 12, 51 Corolla, 134, 144 Cape St. Vincent, battle of, 42–43 corporate credos Carnage and Culture (Hanson), 18 don’t be evil (Google), 180, 185, 188, 195 carrier-based raids, obstacles to, 62–63 Gold Standard (Ritz-Carlton), 169–70 Carson, Jon, 203 Golden Rule (Four Seasons), 156–59, 161, Casey, George, 105 164, 166, 167, 170, 172 cavalry warfare, 19, 22, 24, 28, 30, 31, 32, 33, Toyota Way, 138 37, 38 (See also Companion Cavalry) Corsica, 39

244 Index

Courtyard (hotels), 170 Doha (Qatar), 160 creative disobedience, 47, 50, 54–55, 91, 143, Dorchester Hotel, 152 195, 218 dot-com meltdown (2000), 174, 179 creative execution DoubleClick, 175 components, 9–12 Dow Jones, 227 defined, 4, 9 Dreadnought (ship), 123 (See also under names of people, Dreamliner (aircraft), 114 companies) droughts, 125 Creative Execution—building your own Dubai, 111–14, 160, 169 asking enough questions, 219–21 Dull, Paul S., 61, 66, 77 culture, 221–24 Dunnigan, James, 90 in constant-crisis world, 226–29 Dutch East Indies, 63, 68, 69, 73, 223 leading from the front, 224–26 creativity, 6, 8, 110, 126, 131, 138, 172, 186, Eagle’s Nest (Thomas Cook), 214, 190, 228, 229 215, 216 credit meltdown, 226, 227 EarthLink, 182 Credit Suisse First Boston, 185 earthquake (Japan), 5, 129, 147 Credit Suisse, 113 Eastern Europe, 120 Cuba, 199, 206 eBay, 174 Cuban Missile Crisis, 81 Echo Boomers, 119–20 culture of contradictions, 141 Edwards, John, 203 culture of superiority, 222–23 Egypt, 43–44, 85, 87, 103 culture, deep listening. See deep listening Eichner, Itamar, 208 culture Ellen DeGeneres Show, 201 Cunard Line, 111 Emanuel, Rahm, 204 Curtice, Harlow, 127 Emirates Park Towers (Dubai), 112 customer service, 8, 140, 149, 150–51, 152, 154, Enterprise (carrier), 64, 71, 72, 73 156, 161, 163–64, 165, 166, 169–70, 172 entrepreneurial organizations, 7 Excel, 175 Dace (submarine), 76 Execution Curve, 8 Daihatsu (Toyota subsidiary), 146 Damascus (Syria), 160 Facebook, 173, 174, 176, 192–94, 195, 198, Darius III (king of Persia), 17, 20, 21–26, 28, 30, 200–1 31, 33, 34–35, 36, 54 Fadhil (Baghdad), 108 Darter (submarine), 76 Fairmont (hotels), 168 De Chucurra, Cosme, 44 Fast Company, 6 Dead Sea Scrolls, digitized, 194 Fastabend, David A., 107 Death of Nelson (painting), 52 Faulk, Rick, 200, 201–2, 203, 205, 207 debt-ceiling debate (2011), 120–21 FEMA (Federal Emergency Management deep listening culture, 134, 220 Agency), 1–4, 5 Dell Inc., 150 Fiat, 129 Dell, Michael, 150 financial meltdown (2008-09), 121, 134, 146, Delphi (car parts supplier), 128 157, 168, 181, 186, 198, 221, 226, 228 democracies, 120–22 (See also credit meltdown; subprime Democratic National Convention (2004), mortgage crisis) 199, 206 First Gulf War (See Desert Shield; Desert demographic shifts, 115–20 Storm; Schwarzkopf, Norman—Creative Desert Rats, 94 Execution) Desert Shield, 86–87, 91 Fischer, David, 193 Desert Storm, xviii, 15, 88–97, 110, 137 Five-Year Plans, 228, 229 detached leadership, 102 flat organizations, 165, 189–90 Detroit, 128, 129, 130 Fletcher, Frank J., 72, 74 Dexia (Belgian-French bank), 227 Ford, 127–28, 132, 133, 134, 135, 137, 139, 141, Dickinson, Tim, 203 142, 144, 146 don’t be evil corporate philosophy, 180, 185, foreign-exchange business. See Thomas Cook 188, 195 Financial Services

245 Index

Fortune, 128, 133, 141, 142, 144, 157, 194, GhostNet virus, 124 195, 198 global financial crisis. See financial meltdown Foster & Partners, 113 (2008–09) founder-led organizations, 7 Global Innovation 1000 study, 126 Four Seasons (Macau), 169 globalization, 15, 119, 227 Four Seasons (NY), 150, 170 GM, 11, 127–29, 133, 135, 136, 137, 141, 142, Four Seasons (Rome), 154 144, 145, 146, 217, 221, 222–23 Four Seasons Four Seasons Hotels and Gmail, 184, 186, 190 Resorts, 148 Gold Standard (Ritz-Carlton credo), 169–70 Four Seasons Hotels, 9, 148–172, 224–25 Golden Rule (Four Seasons credo), 156–59, (See also Sharp, Isadore [Issy]—Creative 161, 164, 166, 167, 170, 172 Execution) Goldman Sachs, 115 Four Seasons London, 171 Google Books, 183, 194 Four Seasons Motor Hotel, 150–52 Google Cultural Institute, 194 Four Seasons Residence (condos), 161–62 Google Desktop Search, 175 Four Seasons Residence Club, 161 Google Docs, 175 Four Seasons Resort and Club Dallas at Las Google Earth, 184, 191 Colinas, 149 Google Health, 194 Four Seasons Tented Camp, 162 Google Labs, 194 France, 27, 39, 41, 43, 57, 85, 87, 97, 100, 101, Google Maps, 184, 192 115, 119, 122, 130 Google Mars, 186 Franco-Spanish Combined Fleet, 40–41, 42, Google News, 184, 192 44–45, 92 Google Power Meter, 194 Franks, Tommy, 93, 102 Google Video, 184 Freedom Tower (NY), 112 Google, 9, 11, 15, 173–95, 217, 218 French 6th Division, 94 Google+, 174, 190, 194 French Army, 224 Google—Creative Execution French Foreign Legion, 94 bold action, 190 French Indonesia, 68 candid dialogue, 188–89 French Institute for Radiological Protection clear roles/accountabilities, 189–90 and Nuclear Safety, 5 unique strategy, 186–87 French Revolution, 39 visible leadership, 191–92 FSB (Federal Security Service, Russia), 10 Googleplex, 174, 189 FTSEurofirst 300 Index, 227 Gorbachev, Mikhail, 10, 208 Fuchida, Mitsuo, 67, 69 Gordian knot, 32 Fukushima Daichi nuclear disaster, 5 Grande Armée, 39–40 fundraising, political, 204–5 Granicus River, 32, 33–34, 44 Granicus, battle of the, 21, 22, 23, 24, 26, 32, Garner, Jay, 100 34, 36, 37, 52 Gates, Bill, 150, 161, 167, 168 Gravière, Jurien de la, 49 Gates, Robert, 105, 205 Great Deluge, The (Brinkley), 3 Gaul, 27 Greater East Asia Co-Prosperity Sphere, 69 Gay, George, 73 Greece, 7, 117, 121, 226–27 Gehry, Frank, 113 greed, 227 Gen X, 6 green energy, 124 Genda, Minoru, 62, 69 Greenland, 124 General Electric, 9–10,123, 175 Groom, Sharon, 214, 216 General Motors. See GM Grosvenor House, 152 Generation Y, 119–20 Grummar Wildcat, 223 George V Paris, 150, 160 Guadalcanal, 78 George W. Bush (aircraft carrier), 79 Guagamela, battle of, xv, 17, 24–26, 27, 28, 29, Georgetown (KY) plant (Toyota), 134, 135, 145 31, 33, 34, 36, 37, 53–54, 92, 96 Germany, 58, 85, 97, 100, 113, 118–19, 120, Guam, 68 129, 208–9 Guangzhou (China), 169, 171 Ghazaliya (Baghdad), 108 Guantanamo Bay (Cuba), 199

246 Index

Hainan (China), 124, 169 Inn on the Park (Toronto), 152, 163 Hakodate (harbor), 130 innovation spending, 126 (See also creativity) Halsey, William, 76–77 INSEAD (business school), 215 halting production. See andon cord; jikoda Internet Explorer, 175 Hamas, 208 Iran, 24, 109, 119, 121, 174, 206, 207 Hamilton, Lady Emma, 41, 46, 51 Iran-Iraq war, 84–85, 86, 95, 98 Hanson, Victor David, 18, 26, 30 Iraq Petroleum Company, 84 Harding, Warren, 198 Iraq, 18, 24, 83–110, 184, 205, 208, 220 Hardy, Captain, 51 (See also Desert Shield; Desert Storm; Hawaii, 58, 62, 65 surge—Creative Execution; Operation Helft, Miguel, 194 Iraqi Freedom; Schwarzkopf, Norman— Hempel, Jessi, 194 Creative Execution) high-speed rail, 114–15 Iraqi Air Force, 89 Hilton (hotels), 151, 154, 164 Iraqi Army, 84, 87, 88, 98, 100, 101, 108, 110 Hiro, Dilip, 85 Iraqi National Museum, 102 Hiroaki, Abe, 73 Iraqi police, 107 Hiroshima, 78, 207 Isenberg, Alice, 200 Hiryu (carrier), 58, 64, 71, 73, 74 Israel, 124, 194, 208 Hitler, Adolf, 36, 57, 86 Issus, battle of, 23, 24, 26, 28, 34, 36, 37, 53–54 HMS Hood (ship), 57 Istanbul, 157 Holbrooke, Richard, 204 Italy, 119, 120, 121, 226 Holiday Inn, 152, 153 ITT Sheraton, 154–55, 163 Hölzle, Urs, 179 Iwo Jima, 78 Homeland Security, Dept of, 1, 2–3 Honda (company), 129, 221 Jakarta, 159 (Indonesia) Hong Kong, 68, 111, 150, 159, 164, 166 Japan, 12–14, 100, 117, 119, 120, 121, 121, Hornet (carrier), 71, 72 129, 130–31 (See also Pearl Harbor, attack hotel industry. See luxury hotel industry on; Toyota) How This Ends (Fastabend), 107 Jarvis, Jeff, 174 Howe, Earl, 48 Jervis, John, 42–43 Hughes, Chris, 198–99, 201, 202 jikoda, 134–35, 136, 138 humility, 134, 139, 145, 167–68 Joint Chiefs of Staff, 82, 86, 91, 92, 103, 220 Hurley, Chad, 183 Jordan, 103 Hussein, Saddam, 81, 83, 84–86, 97–98, 100 Juilliard, Colette, 113–14 Hyatt, 149, 154, 169 Julius Caesar, 12, 26–27 hybrid vehicles, 140, 143, 144–45, 146 just-in-time (JIT) production, 135, 147 Hyundai (company), 221 Kaga (carrier), 58, 64, 73 ice shelf, melting, 124, 125 Kagan, Donald, 122 Ich bin ein Berliner speech, 208 Kagoshima Bay, 65 immigration, 120, 151 kaizen, 129, 137, 138, 141, 175 Immortals (Darius’s guard), 20, 54 Katrina (hurricane), 1–4, 184 Imperial Japanese Army, 60, 66, 68 Keane, John, 105, 109, 220 Imperial Japanese Navy, 14, 58, 62, 67, 68–69, Keegan, John 34, 42, 74 74, 75, 223 Kennedy, John F., 198, 208 improvised explosive devices (IEDs), 102 Kerry, John, 206 Inchon, 82 KGB, 10 India, 26, 34, 35, 101, 114, 116, 119, 120, Kimmel, Husband E., 14 168–69, 170 Kingdom (yacht), 167 Indochina, 82 Klein, Joe, 198, 200 Indonesia, 61 Kleiner Perkins Caulfield & Byers, 179, 180, 181, Industrial Revolution, 15, 131 185, 191 initial public offering (IPO), 185–86, Knight, Roger, 44, 47 188–89, 191 Knyaz Suvorov (ship), 60 Inn on the Park (London), 153, 163, 168 Koga, Mineichi, 66

247 Index

Kondo, Nobutake, 74 Marathon, battle of, 17 Korean War, 82, 86 Marrakesh (Morocco), 171 Kosygin, Alexei, 152 Marriott International, 159, 170 Kotter, John, 6 Marriott, J.W., Jr., 170 Kranz, Gene, 82 Mars (ship), 45 Kriegsmarine, 57 Marshall Plan, 81, 102 Kublai Khan, 12 Marshall, George, 81 Kuwait City, 160 Martin, Roger, 154, 165 Kuwait, 83, 84, 85–87, 224 Maryland (ship), 68 Kyoto Protocol, 124 Masdar (Abu Dhabi), 112–13 Kyushu (Japan), 59 Masdar Institute of Science and Technology (MIST), 113 L’Orient (ship), 44 Massachusetts Institute of Technology Laos, 162 (MIT), 113 Lashinsky, Adam, 186, 195 matrix management, 7, 141, 143 Latin America, 120, 150 Max Sharp & Son, 151 Latvia, 117 Maya (ship), 76 Lawrence of Arabia, 84 Mayer, Marissa, 182, 192 leadership from the front, 224–26 McAlpine family, 152–53, 168 lean manufacturing. See jikoda; just-in-time McCaffrey, Barry, 91 (JIT) production; pull production system) McCain, John, 105, 198, 199, 203, 205, 207, 208 left hook maneuver, xviii, 88, 91–92, 95, 97, McDonald, Gary, 10–11, 197–98, 209–14, 217 98, 224 McDonald, Gary (Thomas Cook)—Creative Lehman Brothers, 226, 227 Execution Lentz, Jim, 138, 146, 147 bold action, 214–15 Leonidas (king of Sparta), 32 candid dialogue, 212–13 Lewis, Michael, 117 clear roles/accountabilities, 213–14 Lexington (carrier), 70 unique strategy, 211–12 Lexus, 144, 146 visible leadership, 215–16 Leyte Gulf, 75–77 McGraw-Hill, 182–83 Libert, Barry, 136, 200, 201–2, 203, 205, 207 McNamara, Robert, 102 Libya, 123, 125 Medvedev, Dmitry, 122 Liker, Jeffrey, 132, 145 Meiji era (Japan), 130–31 line-ahead (military) tactic, 43, 46–47, 54–55 Mexico, 119, 213 live employee feedback system, 212–13 Microsoft Office, 175 Lizza, Ryan, 199 Microsoft Outlook, 175 loyalty, 47–48, 167 Microsoft Word, 175 Luck, Gary, 93 Microsoft, 15, 174, 175–76, 183, 184, 187, Lushun (China), 59 190, 195 Lutz, Bob, 145 Midway, battle of, 14, 69–75, 223 luxury hotel industry, 148–72 Mikasa (ship), 59–60 military organization, 12–15 MacArthur, Douglas, 75, 82 Millennial generation, 6 Macau, 169 Miller, Nathan, 65, 70 Macedonia, 19, 20 Mitchell, George, 204 MacKenzie, Angus, 144 Mitsubishi armament factory, 78 Maeda, Kosei, 69 moon landing (1969), 81, 82 Magee, David, 132, 134–35, 136–37, 138, 139, morale, 8, 29, 46 141, 142, 144 Morgan Stanley, 185 Malaya, 68, 69, 73, 223 Morton-Thiokol (company), 222 Manchukuo (China), 60 Moscow, 170 Manchuria, 69 Mostert, Noel, 42, 43, 46, 48, 54, 170 Mandarin Oriental, 149, 166 motive vs. strategy, 27 Manhattan Project, 78 Motor Trend Car of the Year award, 144 Mao Tse-tung, 206 Motorola Mobility, 174

248 Index

Mountain View (CA), 174, 188 “Obama for President” users group, 201 Moxie Software, 119 Obama, Barack, 11, 109, 110, 121, 123, 197–99, Moyo, Dambisa, 115 216, 226 MSN, 193 Obama, Barack—Creative Execution Mulally, Alan, 141, 146 bold action, 204–5 Munk Center for International Studies candid dialogue, 200–2 (U of T), 124 clear roles/accountabilities, 202–4 Musashi (ship), 75, 76 unique strategy, 199–200 Mutsuhito, emperor of Japan, 130 visible leadership, 206–9 Mutton, Nick, 156, 157 Obama, Michelle, 207 My.Obama.com (MyBo website), 201, 205 Oberoi (hotels), 168 MySpace, 201 obeya (large open spaces), 141–42 Occupy Wall Street protests, 116 Nagasaki, 78, 207 Odgers Berndtson, x Nagato (ship), 67 Odierno, Raymond T., 105, 109, 220 Nagoya (Japan), 134 Ohio, McCain visit, 209 Nagumo, Chuichi, 64, 66, 67–69, 71–72, oil, 84, 85–86, 125, 129 74, 223 Oil-For-Food program, 98 Napoleon, 12, 14, 36, 39–40, 41, 57 Oklahoma (ship), 68 NASA, 222–23 Okuda, Hiroshi, 138, 143 natural resources, 125 Olive, David, 153, 155, 163 Nelson Touch, xvi, 41–42, 47–49, 69 Olmert, Edhud, 207 Nelson, Horatio, 12, 15, 51–55, 212, 217, 218, Olympic Hotel (Seattle), 155 224, 228 one-child policy (China), 117 Nelson, Horatio—battles. See Cape St. Vincent, online advertising, 173, 180–81, 186, 187, battle of; Copenhagen, battle of; Nile, 188, 190 battle of the; Trafalgar, battle of online political donations, 205 Nelson, Horatio—Creative Execution OPEC, 85 bold action, 50 Operation Iraqi Freedom, 3, 99–102, 103 candid dialogue, 47–48 Operation SHO, 66, 75–77 clear roles/accountabilities, 48–49 Order of Canada, 149 unique strategy, 45–47 Organization Man archetypes, 8 visible leadership, 50–51 organizational inertia, 7 Netscape, 187 Orkut (social networking), 174 New Orleans, 1–4 Osono, Emi, 134, 140 New Paradigm Learning Corporation, 119 Ottoman Empire, 83, 84 New York Stock Exchange, 191 overconfidence, 40, 71 N-Gen, 119 Ozawa, Ichiro, 75 Nicolson, Adam, 49 Nile, battle of the, 12, 15, 43–44, 48, 50, 52, 82 Pace, Peter, 103, 105 Nimitz class (aircraft carriers), 79 Page, Larry, 11, 176–80, 185–95, 218, 219, 228 Nimitz, Chester W., 70, 71, 76 PageRank algorithm, 176–77, 178, 179, 180, 9/11, 1, 2, 98, 101, 159, 166–67, 226 181–82, 185, 186–87, 195 Nissan, 129 Pakistan, 109, 204 No Guts, No Glory (Olive), 153 Palestinian National Authority, 207 North Africa, 40, 44, 122 Palo Alto (CA), 173, 178, 179, 190 North Korea, 82, 206, 207 Parmenion (general), 21, 24–25, 26, 29–30, 31, Northrup Grumman Newport News, 123 32, 33, 34, 35 Norway, 120 Pearl Harbor Naval Shipyard, 70–71 Norwegian Institute for Air Research, 5 Pearl Harbor, attack on, xvi, xvii, 14, 15, 58–59, NUMMI (New United Motor Manufacturing, Inc.) 61–69, 78–79, 223 partnership, 133–34, 136, 138, 142, 143 Pei, I.M., 113 Penguin (publisher), 182–83 O’Hara, Vincent, 55 Peninsula Hotels, 166 Obama 08 (iPhone app), 20 Pennsylvania (ship), 68

249 Index

“People in the Marketplace” program, 166 Ritz-Carlton, 149, 151, 153, 155, 156, 159, 161, Perry, Matthew, 130, 131 164, 166, 168–70 Pétain, Maréchal, 100 Riyadh (Saudi Arabia), 89, 96, 160, 168 Petraeus, David, 104, 105–6, 109, 110, 220 Rodney, Sir George, 42, 55 phalanx formation, 21, 22, 25, 28–29, 30, 38, 54 Rogers Communications, 223 Philip II (king of Macedon), 19, 20, 21, 22, 36 Rogers Ted, 223 Philippines, 63, 68, 69, 73, 75, 223 Rolling Stone, 203 Pierre Hotel (NY), 155 Romm, James, 35 pincer battle maneuver, 44 Roosevelt, Franklin D., 59, 65 Pinelli, Ron, 128 Rosen, Bob, 218 Platt Brothers, 131 Rotman School of Management (U of T), 154 Playboy magazine, 186 Rowley, Philip, 191 Plouffe, David, 198, 202, 204 Royal Military Academy (Paris), 39 Plutarch, 24 Royal Navy, 43, 48, 55 Poland, 86 Royal Sovereign (ship), 49 population growth, global, 117–19 Rumsfeld, Donald, 101, 102, 105, 205 Port Arthur (China), 59, 60 Russia, 83, 84, 103, 114, 115, 118, 119 120, Powell, Colin, 93, 102 122, 125 Power Ambition Glory (Forbes/Prevas), 12 Russian Baltic Fleet, 14, 131 PowerPoint, 175 Russian Pacific Fleet, 59–60 presidential approval ratings, 121 Russo-Japanese War, 59–60, 67 Press, Jim, 133–34, 145 Prevas, John, 33 Saadiyaat Island (Abu Dhabi), 113 Prince of Wales (ship), 68 Saint Helena, 40 Prius, 128, 144–45 Saints, battle of the, 55 Procter & Gamble, 175 Sakhalin Island, 60 Pryor, Mark, 2 Salamis, battle of, 17 pull production system, 136–37 San Bernardino Strait, 75, 76 purpose, sense of, 31, 139, 214 Sandberg, Sheryl, 193 Putin, Vladimir, 122, 125 Santa Ana (ship), 49 Santísima Trinidad (ship), 40 Qatar Museum of Islamic Arts, 113 Sanya (China), 169 Qatar, 160 Saturn (company), 221 Queen Elizabeth (liner), 111 Saturn V (rocket engine), 82 Saudi Arabia, 85–87, 101 Radisson (hotels), 169 Savoy (hotel), 152, 163 Ramachandran, Deepak, 119 Schmidt, Eric, 178, 189, 192, 193, 194 Ramses (pharaoh), 12 Schwarzenegger, Arnold, 121 Rape of Nanking, 61 Schwarzkopf, Norman, 15, 79, 99, 102, 110 Reagan, Ronald, 83, 208 Schwarzkopf, Norman—Creative Execution, Red Army, 36 90–91 Redoutable (ship), 52 bold action, 95–96 Reed, John S., 6 candid dialogue, 92–93 Regent (hotels), 169 clear roles/accountabilities, 94–95 Regent International Hotels (Hong Kong), unique strategy, 91–92 159–60, 166 visible leadership, 96–97 Renaissance Hotels, 170 Second Gulf War. See Operation Iraqi Freedom Republican Guard, 85, 88, 90, 97–98 Securities and Exchange Commission, 185, 191 Repulse (ship), 68 Sequoia Capital, 179, 180, 181, 183, 185, 191 research & development spending, 126 Shanghai, 111, 114, 115, 169 respect, 29, 143, 168, 212 Sharp, Isadore (Issy)–Creative Execution, RevPar metric, 161, 154, 166, 168, 170 162–63 Rhoesaces (commander), 21 bold action, 166–67 Ricks, Thomas, 103–4, 108 candid dialogue, 164–65 ringi system, 143 clear roles/accountabilities, 165–66

250 Index

unique strategy, 163–64 Takao (ship), 76 visible leadership, 167–68 Takeo, Kurita, 75–77 Sharp, Max, 150, 167 Takeuchi, Hirotaka, 134, 140 Sharp, Rosalie, 152 talent pool, 119–20 Shenzhen (China), 169 Taliban, 98, 109 Sheraton (hotels), 151, 153, 164 (See also ITT Taranto, raid on, 62, 66 Sheraton) Tarmiyah (Iraq), 109 Shia, 83 Task Force 38 (U.S. naval group), 75–76 Shimizu, Norihiko, 134, 140 Taylor, Alex, 128, 141 Shimoda (harbor), 130 Taylor, Katie, 153, 159, 166, 168, 169, 170, shock-and-awe, 98–99 171–72, 224–25, 226, 228 Shoho (carrier), 70 Tea Party Movement, 121 Shokaku (carrier), 58, 64, 70, 71 technology-based warfare, 83, 90–91, 98–99 Siemens, 124 Temple of Amon (Egypt), 25 Singapore, 63, 68, 69, 170 Ten Thousand (Greek army), 18, 27 solid rocket booster (SRB), 222 Tennessee (ship), 68 Sons of Iraq, 105, 108 Tented Camp. See Four Seasons T Soryu (carrier), 58, 64, 71, 73 ented Camp South Korea, 82 TEPCO (Tokyo Electric Power Co.), 5 South Manchurian Railway, 60 terrorism, 1, 2–3, 122–24 Soviet Union, 10, 81, 83, 122, 137, 228 TF34 (U.S. carrier force), 76 Space Shuttle disasters, 22 Thailand, 129, 134, 162, 170 Spain, 16–17, 119 Thebes, 19, 21 Sparta, 17–18, 19 Thermopylae, battle of, 17–18, 32 SPF25 (Strategy, People & Process, and TheSecDev Group, 124 Finance), 11, 210, 211, 212, 213, Thessalian cavalry, 30 214, 215 Thomas Cook, 197 Sponsored Links, 180–81 Thomas Cook Americas, 209–15 Spruance, Raymond A., 72, 74 Thomas Cook Financial Services, 10–11, 16, St. Vincent, battle of, 50 27, 211 Stalin, Joseph, 78, 206 Togo, Heihachiro, 15, 59–60, 67, 69 Stanford University, 15, 176, 177, 178, 188 Tokyo, 78, 130, 159, 170 Starwood Hotels, 154 Toll, Ian, 62, 65 Station Hypo, 70, 71 Toronto Sheraton, 155 Stern, Erik, 156 torture, 199, 208 Street View (Google), 184 Toulon (France), 41 Stross, Randall, 176, 178, 180, 183, 189, 190 town hall meetings, 202, 215 Stuxnet worm, 124 Toyoda Automatic Loom Works, 131–32 submarines, 64–65,123 Toyoda, Akio, 145, 146, 147 subprime mortgage crisis, 226, 227 Toyoda, Eiji, 143 Sun Microsystems, 179 Toyoda, Kiichiro, 131–32, 139, 148 Sunnis, 83 Toyoda, Sakichi, 131, 132, 134, 139, 151, 162 Superdome (New Orleans), 4 Toyota City, 130, 146 surge (2007–8)—Creative Execution Toyota Motor North America, 133, 142 bold action, 107–8 Toyota Production System. See TPS candid dialogue, 105–6 Toyota Way (corporate credo), 137, 138 clear roles/accountabilities, 106–7 Toyota, 15, 219–20, 221 (See also deep unique strategy, 104–5 listening culture; TPS) visible leadership, 108–9 Toyota—Creative Execution formula, 134–35; Surigao Strait, 75 unique strategy, 139–40; candid dialogue, sustainability, 125 140–41; bold action, 143–45; visible SUVs, 128, 144 leadership, 145–46; clear roles/account- Sweden, 116, 120 abilities, 11–43 Switzerland, 120 TPS (Toyota Production System), 132, 134–37, Syria, 87, 101, 206 175, 219, 221

251 Index travel and foreign exchange. See Thomas volunteerism, political, 203–4 Cook; Travelex Vuono, Carl, 92, 93 Travelex, 11, 211 Treaty of Paris (1919), 83 Wagoner, Rick, 128 trench warfare, 82 Wake Island, 64 Truman, Harry, 78, 121 Waldron, John, 72–73 trust, 46, 47–48, 121, 148, 190, 208, 216, war games, 62, 65, 86, 224 212, 216 War on Terror, 98, 110, 122, 199, 200 Tsushima (Japan), 13, 59–60 Warden, John, 88 Tsushima, battle of, 69, 131 Warsaw Pact, 137, 224 Turkey, 18, 21, 22, 85 Watanabe, Katsuaki, 146 Water Tower complex (Chicago), 155 U.S. 7th Marine Expeditionary Brigade, 96 weapons of mass destruction, 98, 100, 101 U.S. Air Force, 89, 90 Web Properties rankings, 192 U.S. Armed Forces, 83, 97, 101, 105 Wehrmacht, 97 U.S. Army, 90, 104, 224 Welch, Jack, 9–10 U.S. Central Command. See CENTCOM West Bank, 208 U.S. Coast Guard, 5, 27 West Indies, 40 U.S. Joint Staff Officer’s Guide, 28 West, Benjamin, 52 U.S. Marines, 88, 89, 91, 94, 224 William the Conqueror, 12 U.S. National Weather Service, 3 Wilson, Arnold, 84 U.S. Navy, 2, 58, 63, 67, 70, 71, 74, 90, 223 Wilson, Woodrow, 122 U.S. Pacific Fleet, 14, 58, 61, 65, 68 windfarms, 113 U.S. Special Forces, 89 Winning (Welch), 9 U.S. State Department, 101 World War I, 55, 82, 83, 84, 123, 224 U.S. VII Corps, 93, 94, 95, 98 World War II, 55–79, 81, 83, 97, 102, 119, 127, U.S. XVIII Corps, 94, 95, 98 132, 138, 151, 216 U.S.Coast Guard, 2, 3–4 Wright, Rev. Jeremiah, Jr., 207 U-boats, 57 (See also submarines) underway replenishment, 63 Xerxes (king of Persia), 32 unemployment, 116–17 (See also talent pool; young labor) Yahoo!, 174, 176, 181, 182, 191, 192, 194, 218 United Arab Emirates, 113 Yamamoto, Isoroku, 14, 15, 58–61 United Nations Framework Convention on Yamamoto—Creative Execution, 61–64 Climate Change, 124 bold action, 67–68; United Russia party, 122 candid dialogue, 65–66 University of Michigan, 182, 183, 190 clear roles/accountabilities, 67 uranium, 124 unique strategy, 64–65 visible leadership, 68–69 Value Mindset, The (Stern), 156 Yamato (ship), 71, 75, 76 Venezuela, 206 Yorktown (carrier), 70, 71, 72, 73–74 Venza crossover, 144, 145 young labor, 119–20 Verdun, battle of, 224 youth population, 118 Victory (ship), 12, 40, 49, 50, 52, 96, 212 youth unemployment, 116–17 Vietnam War, 82–83, 96, 87, 88, 91, 92, 93, 95, YouTube, 183–84, 201, 205, 206 97, 102, 104, 110, 123, 220 Yugoslavia, 83 Villeneuve, Pierre-Charles, 40–41, 49, 50 Virginia (submarine), 123 Zero fighters, 58, 65, 67, 72, 73, 223 Vise, David, 177, 178, 179, 182, 185, 187, 191 zero-carbon emission city. See Masdar vision, 9, 139–40, 168 (See also corporate (Abu Dhabi) credos) Zinni, Anthony, 99–100, 101 Visteon (car parts supplier), 128 Zuckerberg, Mark, 193, 194 vitality curve, 9–10 Zuiho (carrier), 76 Volt (hybrid car), 129 Zuikaku (carrier), 58, 64, 70, 75, 76

252