INDEX Abbas, Mahmoud, 208 Amtrak, 114 Aboukir Bay, 5, 43 Anatolia, 22 Abraham Lincoln (carrier), 99 Ando, Tadao, 113 Abu Dhabi (Dubai), 112, 113–14 andon cord, 134–35, 137 Abu Ghraib, 199 Android mobile devices, 174 Achaemenid dynasty, 27 anti-Americanism, 83, 207 Achilles, 32 AOL Europe, 191 Adsense program (Google), 193 AOL, 177, 182, 186–87, 192, 218 advertising. See online advertising AOL–Google partnership, 191 Afghanistan, 34, 35, 83, 101, 108, 122, 204, Apollo 13, 82, 222 205, 208, 220 Apollo missions, 82, 222 Africa, 14, 116, 118, 125, 134, 206 (See also Apple Store, 8 North Africa, South Africa) Arab Spring, 122 aging population, 120 Arctic, oil/gas reserves, 125 Ahmadinejad, Mahmoud, 206 Aristotle, 18, 29 AIG, 226, 227 Arizona (ship), 68, 69, 78 Airbus, 114 Artiuch, Paul, 119 aircraft carriers, 62–63, 79, 223 Asia, 9, 13, 14, 15, 17, 20, 24, 27, 28, 32, 34, AirLand joint operations, 87, 99 68, 78, 97, 118, 122, 130, 159, 169, 170, Akagi (carrier), 58, 64, 67, 69, 72, 73 171–72, 174, 227 AKPD (media firm), 202 Asim, Jabari, 206 al-Allawi, Iyad, 100 Ask Jeeves, 182 Albermale (ship), 54 Ask Network, 192 Aleutian Islands, 70, 74 assembly line production, 132, 137 Alexander the Great, 9, 12, 15, 36, 52–54, 216, Athens, 19, 20, 21, 121–22 217, 221, 224, 228 atomic bomb, 78 Alexander the Great, battles. See Chaeronea, Australia, 134 battle of; Issus, battle of; Guagamela, bat- automobile industry, 127–48 tle of; Granicus, battle of Axelrod, David, 202–3, 204, 207 Alexander the Great—Creative Execution, axis of evil, 98, 206 26–27 Ayers, Charlie, 175, 188 bold action, 31–33 Baby boomers, 119-20 candid dialogue, 29–30 Babylon, 18, 26, 35 clear roles/accountabilities, 30–31 Baghdad, 84, 88, 89, 99, 102, 107, 108, 110 unique strategy, 27–29 Bahamonde, Marty, 2 visible leadership, 33–35 Baku (Azerbaijan), 171 Alexandria (Egypt), 36, 160 Bali, 159 Algeria, 104, 220 Ballmer, Steve, 175 Allen, Thad, 4 COPYRIGHTEDBangladesh, MATERIAL 134 al-Qaeda, 103, 104, 108, 110 Bank of America, 214–15 al-Sadr, Muqtada, 107 Barack, Inc. (Libert/Faulk), 200, 201 AltaVista, 176, 179 Bartello, John, 188 al-Waleed bin Talal, Prince, 150, 160, 161, Battle of Britain, 57 167, 168 Battle of the Atlantic, 57–59 America Online. See AOL Battle of Trafalgar, xvi, 12, 14, 15, 40–42, American Express, 215 44–49, 50, 51–52, 55, 59, 60, 82, 92, 96, American International Group. AIG See 166 (See also Nelson, Horatio—Creative American War of Independence, 55 Execution) Amman (Jordan), 160 Battle of Waterloo, 12, 14 Index Battleship Row (Pearl Harbor), 64, 78 CENTCOM, 91, 97, 99, 103, 109, 220 Bechtolsheim, Andy, 179 Centers for Disease Control and Prevention, 1 Beijing, 111, 114, 115, 169, 170 centres of gravity approach (military), 28, 54 Belgium, 227 CEOs, salaries, 116, 146 Bellerophon (ship), 49 Chaeronea, battle of, 19, 20, 21, 32 Berlin Airlift, 81 Chalabi, Ahmed, 100, 101 Berlin Crisis, 81 chaos theory, 227 Berlin Wall, 83, 208 Charidemus (adviser), 22–23, 30 Berlin, Obama speech, 226 chemical warfare, 85, 225 Berlusconi, Silvio, 121 Cheney, Dick, 86, 93 Biden, Joe, 202 Chernobyl, 5 Bismarck (ship), 57 Chertoff, Michael, 1, 3 Bligh, Captain, 48 Chevrolet, 132 blind belief in strategy (BSS), 7 China, 114–15, 116, 117, 118, 119, 120, 124, blunt, top-down execution, 11–12 125, 134, 168–70, 171 Boeing, 114 Chrome (web browser), 175 book digitization program (Google), 182–84, 190 Chrysler, 127, 128, 129, 132, 137, 144 Boomerang (Lewis), 117 Churchill, Winston, 51, 78 Borneo, 61 Citino, Robert, 97 Borodino (ship), 60 Cleitus, 35–36 Bose, Partha, 29, 31 Clift Hotel (San Francisco), 155 Boston Consulting Group (BCG), 5–6, 210, 211 climate change, 115, 124–25, 128 Boulogne (France), 40 Clinton, Hillary, 197, 198, 199, 203, 205, Bounty (ship), 48 207, 208 boutique hotels, 170 Clinton/Obama debate, 206–7 Brazil, 116, 118, 174 close-quarters combat, 41, 46, 54 Brin, Sergey, 11, 176–80, 185–95, 218, 219, 228 CNN, 184, 226 Brinkley, Douglas, 3 CO2 emissions, 112–13, 124 British 7th Armoured Brigade. See Desert Rats Cold War, 2, 84, 137 British Admiralty, 46, 47, 50, 51, 54 Collier, Robert, 153 British Army, 224 Collingwood, Cuthbert, 47 British Grand Fleet, 40, 123 Columbia explosions, 222 British Royal Navy, 68 command-and-control model, 6–7 Brown, Michael, 1, 2, 3, 4 Communism, 228 Bucentaure (ship), 45 Companion Cavalry, 20–21, 22, 23, 25, 26, 28, Bucephalus (Alexander’s horse), 20 30, 31–32, 33, 53–54 Buffett, Warren, 188 computer attacks, 123–24 Burma, 162 comScore, 174, 192 Bush, George H.W., 92, 93, 122 Condé Nast, 155, 162 Bush, George W., 1, 2, 4, 98, 99, 121, 199, Consumer Confidence Index, 116 205, 226 continuous improvement, 138 butterfly effect, 227 Convis, Gary, 133, 142, 145–46 Cooper, Simon, 169 Cadiz (Spain), 40, 41, 44, 50 Copenhagen, battle of, 43, 48, 191 Cairo, 160, 169 copyright infringement, 182–83 California (ship), 68 Coral Sea, battle of the, 70, 74 Camry, 129, 133, 144 Cordingley, Patrick, 224–25 Canada, 119 core beliefs, 218–19 Canary Islands, 12, 51 Corolla, 134, 144 Cape St. Vincent, battle of, 42–43 corporate credos Carnage and Culture (Hanson), 18 don’t be evil (Google), 180, 185, 188, 195 carrier-based raids, obstacles to, 62–63 Gold Standard (Ritz-Carlton), 169–70 Carson, Jon, 203 Golden Rule (Four Seasons), 156–59, 161, Casey, George, 105 164, 166, 167, 170, 172 cavalry warfare, 19, 22, 24, 28, 30, 31, 32, 33, Toyota Way, 138 37, 38 (See also Companion Cavalry) Corsica, 39 244 Index Courtyard (hotels), 170 Doha (Qatar), 160 creative disobedience, 47, 50, 54–55, 91, 143, Dorchester Hotel, 152 195, 218 dot-com meltdown (2000), 174, 179 creative execution DoubleClick, 175 components, 9–12 Dow Jones, 227 defined, 4, 9 Dreadnought (ship), 123 (See also under names of people, Dreamliner (aircraft), 114 companies) droughts, 125 Creative Execution—building your own Dubai, 111–14, 160, 169 asking enough questions, 219–21 Dull, Paul S., 61, 66, 77 culture, 221–24 Dunnigan, James, 90 in constant-crisis world, 226–29 Dutch East Indies, 63, 68, 69, 73, 223 leading from the front, 224–26 creativity, 6, 8, 110, 126, 131, 138, 172, 186, Eagle’s Nest (Thomas Cook), 214, 190, 228, 229 215, 216 credit meltdown, 226, 227 EarthLink, 182 Credit Suisse First Boston, 185 earthquake (Japan), 5, 129, 147 Credit Suisse, 113 Eastern Europe, 120 Cuba, 199, 206 eBay, 174 Cuban Missile Crisis, 81 Echo Boomers, 119–20 culture of contradictions, 141 Edwards, John, 203 culture of superiority, 222–23 Egypt, 43–44, 85, 87, 103 culture, deep listening. See deep listening Eichner, Itamar, 208 culture Ellen DeGeneres Show, 201 Cunard Line, 111 Emanuel, Rahm, 204 Curtice, Harlow, 127 Emirates Park Towers (Dubai), 112 customer service, 8, 140, 149, 150–51, 152, 154, Enterprise (carrier), 64, 71, 72, 73 156, 161, 163–64, 165, 166, 169–70, 172 entrepreneurial organizations, 7 Excel, 175 Dace (submarine), 76 Execution Curve, 8 Daihatsu (Toyota subsidiary), 146 Damascus (Syria), 160 Facebook, 173, 174, 176, 192–94, 195, 198, Darius III (king of Persia), 17, 20, 21–26, 28, 30, 200–1 31, 33, 34–35, 36, 54 Fadhil (Baghdad), 108 Darter (submarine), 76 Fairmont (hotels), 168 De Chucurra, Cosme, 44 Fast Company, 6 Dead Sea Scrolls, digitized, 194 Fastabend, David A., 107 Death of Nelson (painting), 52 Faulk, Rick, 200, 201–2, 203, 205, 207 debt-ceiling debate (2011), 120–21 FEMA (Federal Emergency Management deep listening culture, 134, 220 Agency), 1–4, 5 Dell Inc., 150 Fiat, 129 Dell, Michael, 150 financial meltdown (2008-09), 121, 134, 146, Delphi (car parts supplier), 128 157, 168, 181, 186, 198, 221, 226, 228 democracies, 120–22 (See also credit meltdown; subprime Democratic National Convention (2004), mortgage crisis) 199, 206 First Gulf War (See Desert Shield; Desert demographic shifts, 115–20 Storm; Schwarzkopf, Norman—Creative Desert Rats, 94 Execution) Desert Shield, 86–87, 91 Fischer, David, 193 Desert Storm, xviii, 15, 88–97, 110, 137 Five-Year Plans, 228, 229 detached leadership, 102 flat organizations, 165, 189–90 Detroit, 128, 129, 130 Fletcher, Frank J., 72, 74 Dexia (Belgian-French bank), 227 Ford, 127–28, 132, 133, 134, 135, 137, 139, 141, Dickinson, Tim, 203 142, 144, 146 don’t be evil corporate philosophy, 180, 185, foreign-exchange business. See Thomas Cook 188, 195 Financial Services 245 Index Fortune, 128, 133, 141, 142, 144, 157, 194, GhostNet virus, 124 195, 198 global financial crisis. See financial meltdown Foster & Partners, 113 (2008–09) founder-led organizations, 7 Global Innovation 1000 study, 126 Four Seasons (Macau), 169 globalization, 15, 119, 227 Four Seasons (NY), 150, 170 GM, 11, 127–29, 133, 135, 136, 137, 141, 142, Four Seasons (Rome), 154 144, 145, 146, 217, 221, 222–23 Four Seasons Four Seasons Hotels and Gmail, 184, 186, 190 Resorts, 148 Gold Standard (Ritz-Carlton credo), 169–70 Four Seasons Hotels, 9, 148–172, 224–25 Golden Rule (Four Seasons credo), 156–59, (See also Sharp, Isadore [Issy]—Creative 161, 164, 166, 167, 170, 172 Execution) Goldman Sachs, 115 Four Seasons London, 171 Google Books, 183, 194 Four Seasons Motor Hotel, 150–52 Google Cultural Institute, 194 Four Seasons Residence (condos), 161–62 Google Desktop Search, 175 Four Seasons Residence Club, 161 Google Docs, 175 Four Seasons Resort and Club Dallas at Las Google Earth, 184, 191 Colinas, 149 Google Health, 194 Four Seasons Tented Camp, 162 Google Labs, 194 France, 27, 39, 41, 43, 57, 85, 87, 97, 100, 101, Google Maps, 184, 192 115, 119, 122, 130 Google Mars, 186 Franco-Spanish Combined Fleet, 40–41, 42, Google News, 184, 192 44–45, 92 Google Power Meter, 194 Franks,