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Partnership Proposal 2020 Partnership Proposal 2020 PARTNERSHIP PROPOSAL 2020 PARTNERSHIP PROPOSAL Respectfully Submitted By: Contacts: Calgary Pride 103-223 12 Ave SW Parker Chapple Calgary, AB, T2R0G9 Executive Director calgarypride.ca Direct Line: (587) 966-0000 Email: [email protected] Shone Thistle President Direct Line: (403)819-5926 Email: [email protected] Thank you for your interest in partnering with Calgary Pride! Please find enclosed the economic impact of Calgary Pride, organizational information and a proposed opportunity for your review. At Calgary Pride, we aim to provide impactful engagement opportunities and significant community profile for partners who share our vision of a diverse, inclusive Calgary. Last year was momentous for Calgary Pride; we experienced the highest reported attendance, 100,000, and 177 entries in the parade, concluded a week of over 50 events in ten days! And we know we could not have accomplished any of this without the support of our many partners. An economic impact study completed in partnership with Tourism Calgary for the 2016 year highlights the value of the festival in supporting our wonderfully diverse and inclusive economy here in Calgary, with a reported $2.7 million contributed to Alberta’s GDP and 21 full-time jobs being supported. Taking into consideration the growth of Calgary Pride since that time, we know the impact is even higher than that! As we continue to face economic challenges in our city and province, it is important that we continue to stand together, not only as champions for diversity, equity and inclusion in our communities, but of our economies. The LGBT tourism industry in Canada is worth $8.5 billion, with 55% of this being spent within Canada. According to a recent LGBT tourism study, people still feel Calgary is a conservative space, with LGBT travelers preferring to visit Saskatoon and Winnipeg. As Calgary Pride continues to grow our signature Calgary Pride Festival and expand our annual programming, we are working to shift this perception and promote Calgary as a diverse, inclusive destination. In 2020 the Pride Festival will be hosted at the Calgary Stampede Ground, Calgary’s premier festival and event venue. And the expanded parade will now travel down 9th ave, ensuring maximum attendance opportunities and premier viewing for members and friends of Calgary’s gender and sexually diverse communities. We are confident that the community profile offered within the Parade route, at the Pride Festival, and throughout our multifaceted partner recognition strategies will provide significant value to your business. Thank you for considering this invitation to join in a winning partnership with Calgary Pride, helping showcase Calgary as a diverse and inclusive city to live, work, and play! Yours truly, Shone Thistle, CFRE Parker Chapple President, Board of Directors Executive Director ABOUT CALGARY PRIDE: With more than 40 years of history, Calgary Pride is a volunteer led, non-profit organization with significant roots in Calgary and passionate commitment to the communities we serve. Calgary Pride’s mandate is to advance visibility and inclusion for Calgary’s gender and sexually diverse communities. To do this we endeavour to build strong community partnerships, implement ongoing programs like Reading with Royalty, and produce Calgary’s premier celebration of diversity, our annual Calgary Pride Parade and Festival. In order to achieve success we rely upon the generous support of our members and community partners. You ensure that we can continue to offer a free annual celebration of diversity to all Calgarians. And your investment allows us to offer enhanced programming throughout the year, bringing us closer to a city free from discrimination against gender identity, gender expression, and sexual orientation. Over the course of our 2016 Festival, through the support of Tourism Calgary and the Canadian Sport Tourism Alliance, a professional Economic Impact Assessment was performed to measure the financial impact and benefit of the Calgary Pride Festival, and demonstrate the value of the event to our city, province and nation. We have gathered the key highlights of this report below, which show just how substantial the impact of the Calgary Pride Festival has become. It is also worth noting that according to Calgary Police Service the public’s engagement with Calgary Pride has grown more than 50 per cent since this study was completed, drawing more than 75,000 visitors to the Parade and Pride in the Park! THE POWER OF PARTNERING WITH PRIDE 100 K 7,711 $3.4M $2.7M INDIVIDUALS TOOK PART IN THE OUT OF TOWN VISITORS VISITOR & OPERATIONAL INCREASE IN ALBERTA GDP 2019 CALGARY PRIDE FESTIVAL (TRAVELED 100+KM TO CALGARY SPENDING 587 177 117 194 PERFORMANCES BY LGBTQ2S+ SUPPORTING VOLUNTEERS WITH APPLICANTS WALKED IN THE 2019 MARKETPLACE VENDORS ARTISTS IN 2019 1800 HOURS PRIDE PARADE WITH OVER 8000 PARTICIPANTS FAVOURITE MOMENTS OUR POST-EVENT SURVEY SHOWED OVERWHELMINGLY POSITIVE RESPONSES, AS WELL AS SOME GREAT COMMENTS AND STORIES FROM OUR COMMUNITY. “The parade was wonderful to participate in and staff were super accessible for all our questions!” “I think it had to be the happiest two hours of my life! I’ve never been to an event where everyone was so accepting. You could feel the love in the air.” “Awesome! Something for everyone. It felt great knowing there were places to breastfeed and everything!” “Loved everything!” 2019 EVENT EXPOSURE: MEDIA HITS OVER 500 TRADITIONAL MEDIA HITS ACROSS CANADA IN 2019 BETWEEN JULY 1ST AND SEPTEMBER 1ST INCLUDING: 2019 EVENT EXPOSURE: TV MEDIA GLOBAL NEWS CALGARY BREAKFAST TELEVISION CALGARY As one of the countries premiere conventional networks, Global 2011 AMPIA WINNER - Alberta's Best News & Information Television reaches 97.7% of English-speaking Canada. Series. ALSO FEATURED ON: 660 News Calgary, CTV News Calgary 2019 EVENT EXPOSURE: PRINT MEDIA CALGARY HERALD CALGARY SUN The Calgary Herald has 417,000 readers per Covering news and views in Winnipeg and week and 6.6 Million page views per month. Manitoba since 1872. ALSO FEATURED IN: 660 News Calgary, Edmonton Journal, 680 News, Edmonton Sun, CBC News, CBC Calgary, Calgary Star Metro, Yahoo! News Canada, Toronto Star, The Province, Deloraine Times and Star, LiveWire Calgary, Narcity, City News 1130, Grande Prairie Daily Herald Tribune, Indigenous Lands and Resources Today, Nation Talk, The Canadian Business Journal, Canadian Insider, and many more. 2019 SOCIAL MEDIA ANALYTICS FACEBOOK @CALGARYPRIDE JULY 1, 2019 – SEPTEMBER 1, 2019 2019 SOCIAL MEDIA ANALYTICS TWITTER @CALGARYPRIDE JULY 1, 2019 – SEPTEMBER 1, 2019 TOP TWEET 2019 SOCIAL MEDIA ANALYTICS INSTAGRAM @CALGARYPRIDE JULY 1, 2019 – SEPTEMBER 1, 2019 TOP POSTS PARTNERSHIP OPPORTUNITIES WITH CALGARY PRIDE & THE DIFFERENCE YOU CAN MAKE Your partnership ensures that we can continue to offer our annual events, including the Calgary Pride Parade and Festival, Central Memorial Pride, Queerly Festive Dinner & Show, Ally Toolkit Conference, and Reading with Royalty. It is through the support of our partnerships that the following programming can continue to enrich the diversity of our communities. EVOLVE: PRIDE AMPLIFIED June 2020 Two days of magic, music and fundraising for Calgary Pride and city wide programs that support queer youth. Day one is a free event for queer youth 17 and under, evolve: gala for youth, and includes a joy filled, circus celebration by Le Cirque de la Nuit coupled with the soul, hip-hop, music and storytelling genius of Too Attached. Day two is the adult version of that event, evolve: gala for you, complete with a cocktail hour meet and greet with our amazing artists, plated dinner, fundraising and a show you won't soon forget! Queer youth are 4 times more likely to attempt suicide than their peers and 8 times more likely when not supported by their immediate family. evolve: pride amplified sends a bold message to queer youth that they are loved, valued, and welcome; and that we need them as part of a diverse, compassionate and culturally vibrant landscape here in Calgary! www.evolveprideyyc.com MEMORIAL PARK PRIDE AUGUST 2020 Memorial Park Pride is a week long, multi-generational, inclusive, accessible and educational event kicking off Pride Week in Central Memorial Park Library, a prominent landmark in Calgary’s queer history. This celebration includes, family friendly activities and workshops, hosted by community groups and LGBTQ2S+ supporting organizations as diverse as our community, all free to attend. The event will kick off with an outdoor celebration on the weekend of August 29th & 30th that includes a marketplace, history exhibit and activities for the whole family to enjoy. CALGARY PRIDE PARADE SEPTEMBER 6, 2020 We’ve come a long way baby! From the humble beginnings of a backyard BBQ, to a few dozen marchers along 17th Avenue, with some wearing paper bags on their heads to keep from losing their jobs, to small parades in areas that would disrupt the least amount of traffic, and on to the current celebration attracting 100,000 spectators and 180 parade entries! This year we are excited to be introducing our new parade route that will run down 9th Avenue from 5th st SW to 4St SE moving to Olympic Way into our new festival venue at the Stampede Grounds. PRIDE FESTIVAL SEPTEMBER 6, 2020 The Pride Festival is free, fabulous and formidable! After the parade, follow us into the Calgary Stampede Grounds where we guarantee there is something for everyone. This festival is Calgary Pride’s post parade celebration and cultural festival where you can enjoy delicious food, experience live entertainment, bounce in a bouncy castle, peruse the Pride Marketplace, and of course make a toast to a beautiful, diverse and inclusive city! QUEERLY FESTIVE DINNER & SHOW DECEMBER, 2020 As winter settles itself in each year, and the holiday season comes into full swing, we understand that it can become an incredibly difficult time for some.
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