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Calgary Pride PARTNERSHIP PROPOSAL CONTACTS

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Calgary Pride PARTNERSHIP PROPOSAL CONTACTS 2021 Calgary Pride PARTNERSHIP PROPOSAL CONTACTS: Hasina Juma (She/Her) RESPECTFULLY Director of Organizational Change SUBMITTED BY: Direct Line: (780) 218-9844 Email: [email protected] Calgary Pride calgarypride.ca Elliot Rae Cormier* (They/Them) Calgary Pride Development and Membership Manager Direct Line: (403) 993-0196 Email: [email protected] *On leave, planned return to work in late June 2021 Kathleen Jessiman (She/They) Marketing and Fund Development Coordinator Email: [email protected] ABOUT CALGARY PRIDE With more than 40 years of history, Calgary Pride is a volunteer led, non-profit organization with significant roots in Calgary and passionate commitment to the communities we serve. Calgary Pride’s mandate is to advance visibility and inclusion for Calgary’s gender and sexually diverse communities. To do this we endeavour to build strong community partnerships, implement ongoing year round programming and produce the 4th largest Pride celebration in Canada. In order to achieve success we rely upon the generous support of our members and community partners. You ensure that we can continue to offer a free annual celebration of diversity to all Calgarians. And your investment allows us to offer enhanced programming throughout the year, bringing us closer to a city free from discrimination against gender identity, gender expression, and sexual orientation. We believe that partnerships such as yours are monumentally impactful in fostering strong community connections, and continue to fortify the human rights movement. We take great care in working with our partners to curate engagement and recognition strategies that speak to the core values of both organizations, and that convey this authentically to the 2SLGBTQ+ community and their allies. CALGARY PRIDE WEEK AUGUST 27TH - SEPTEMBER 6TH Calgary Pride continues to be the fourth largest and fastest growing Pride festival in Canada, and is uniquely positioned to Pride is at continue doing so. its essence a celebration 2020 was a landmark year for Calgary of resiliency, Pride, not only because of our 30th Anniversary, but because the COVID-19 community pandemic saw us sashaying into realms of and love. event production that were brand new to our team just one year ago. This year, As the last major city in the calendar will be no year to host Pride, and in recognizing different. the continuing impacts of COVID-19, our organization has created a dynamic virtual engagement plan, technology solution, and business revitalization strategy. B!G PRIDE We Don’t Pivot, we SASHAY! Wednesday Calgary Pride 2021 will be celebrated from your homes, at Sept/1 • 6pm - 12am businesses, in the streets and from your cars at the B!G ART Movie Night 1 Drive-in! In true Pride style, we are excited to be offering a series of Thursday events that delight, excite, capture, captivate and most Sep/2 • 6pm - 12am importantly CELEBRATE our community. Theatre Night Not quite ready to mingle in public? no problem! We will be Friday broadcasting this programming on our social media platforms! Sep/3 • 6pm - 12am Be sure to download our app so you don’t miss a moment! And Music Night remember, together #WeAreCalgaryPride Saturday Sep/4 • 3pm - 12am 18+ Show: Circus Sunday Sep/5 • 3pm -12am Parade Day Calgary pride goes Virtual (again)! Calgary Pride is pleased to be curating a truly Viewers will not only impressive program of live streaming and pre- be able to watch the recorded content for this year’s Festival. programming, but can comment and meet with Leading up to and during Calgary Pride week, one another. Calgary Pride will broadcast performances from Canada's best and brightest 2SLGBTQ+ artists, community newscasts, and more — all free to the Connected, public. safe, and This programming will be streamed simultaneously on Twitch and other platforms celebratory, as copyright allows, including integration to our this is website. This, in combination with our rigorous Calgary online advertising and in partnership with traditional pride. media partners, ensures that we have the widest possible reach that is both accessible and engaging. We will also be relaunching the Calgary Pride App, Phone mockups available in the iOS App Store and Google Play. for demonstration purposes only The Weekly Pride Cast Good morning, afternoon, and evening, Calgary! Calgary Pride will stream a weekly 10- to 20-minute pre-recorded community newscast on our social channels leading up to Pride Week. Hosted by a rotating cast of local 2SLGBTQ+ artists and community leaders, the weekly Pride Cast will create space for visibility and connection at a time where our community needs it most. Content includes community events and resources, pride updates, business shoutouts, partner stories, interviews, local queer history, and more, all in the voices and stylings of artists and leaders who are well-known and well-respected in Calgary’s 2SLGBTQ+ community. Check out past episodes on our YouTube channel! THE MARKETPLACE The Marketplace has always taken shopping local to a whole new level. It’s a well-loved community space offering artisanal products, information on community resources, and more. The main attraction is the services of our partners and businesses large, small, and anywhere in between. This year we will be hosting this on a virtual platform, not only on parade day, but for the entirety of Calgary Pride week. Website and merchandise mockups for demonstration purposes only #OUrPride 2021 2021 has been a year of unparalleled challenges for everybody and every organization, and the gender and sexually diverse community has been disproportionately affected. This is where Calgary’s entrepreneurial spirit can make a huge difference. Between August 27 and September 5, we invite you to host group activities, trivia nights, park hikes, backyard barbecues, watch parties, art or history walks, or whatever other creative idea you have! Make it welcoming, easy for people to participate, and fun – but you must stay within the Alberta Restrictions on Gatherings as they are defined during Pride Week. We ask that your #OurPride initiative includes a fundraising component for attendees that might be in a position to support Calgary Pride’s efforts to make our great city more diverse, inclusive, and safer for members of the gender and sexually diverse community. This is not just a Pride celebration. This is all of us, together, for Calgary Pride. READING WITH ROYALTY YEAR-ROUND PROGRAM In partnership with the Calgary Public Library, Reading with Royalty celebrates diversity and encourages children to look beyond gender stereotypes and embrace exploration of self. In this year round program participants are able to experience those who glamorously interpret gender expression and imagine a colourful world where people can express their identity freely. Join us in sparking imagination and celebrating inclusion at this family-friendly story-time program, led by local drag Monarchy, and produced monthly at libraries around the city and at a variety of community events. This is the first program of its kind in Alberta that introduces the concepts of gender identity and gender expression to kids under age 12, with an audience of almost 5,000 kiddos to date. Offered online until we can meet in person again! Private bookings are available! If your ERG wants to host an event for families with kids (and kids at heart), please visit the Calgary Pride website for more information. QUEERLY FESTIVE: DINNER & SHOW DECEMBER 2021 (tentatively) As winter settles itself in each year and the holiday season comes into full swing, we understand that it can become an incredibly difficult time for some. Many members of the 2SLGBTQ+ community find themselves displaced and without family, which is further exacerbated during Christmas. To combat this, we are pleased to produce annually a holiday dinner and show, with entry by donation. We want to ensure that each and every person within our community has an opportunity to take part, connect with friends, meet new ones, and celebrate our diversity! THE POWER OF PARTNERING WITH PRIDE 61 31K 59 102 HOURS OF LIVE STREAMING ONLINE VIEWERS TUNED #OURPRIDE SUPPORTING FREE LEARNING SERIES AND BROADCASTING OVER IN TO OUR VIRTUAL LOCAL ORGANIZATIONS WORKSHOPS FACILITATED 10 FESTIVAL DAYS BROADCAST BY 83 SPEAKERS FROM 37 ORGANIZATIONS 2.4K 231 $25K 1.8K RAISED THROUGH VOLUNTEER HOURS PARTICIPATING 2SLGBTQ+ #OURPRIDE INITIATIVES WORKSHOP ATTENDEES FROM 139 VOLUNTEERS ARTISTS AND ENTERTAINERS AND ONLINE AUCTION FROM 3,553 SESSION REGISTRANTS Great job to the whole “Calgary Pride team Online made it so for turning a subpar “much more accessible. situation“ into an amazing opportunity In other years when This was the first to connect in new ways. attendance is in person, “year I finally beat my I am limited due to work ‘imposter syndrome’ or other things so I can in the 2SLGBTQ+ “ only participate in very community,“ and I have to thank Calgary Pride Thank you for the gift few events. This allowed “ for that! “of knowledge & sharing. me to take in so much more. Calgary Pride Festival 2020 Analytics Social Media Analytics July 1st, 2020 – September 6th, 2020 Facebook @calgarypride 9.8K Impressions 7.9K Reactions 2020 862 Shares 978 Comments 975 Link Clicks top facebook post: SOCIAL MEDIA ANALYTICS TOP POST: facebook 795K 22K 29K impressions engagements FOLLOWERS instagram 195K 11K 8.5K impressions engagements followers twitter 191K 1K 8.2K impressions engagements followers linkedin 15K 444 353 impressions engagements followers Twitter @calgarypride 191.7K Impressions 779 Link Clicks 310 Retweets 728 Likes 25 Replies TOP TWEET: top instagram posts: instagram top Event Exposure: TV Media July 1st, 2020 – September 6th, 2020 BETWEEN JULY 1ST TO SEPT 1ST 2020 300M EVENT EXPOSURE: MEDIA HITS TOTAL REACH IN TRADITIONAL MEDIA Over 290 traditional media hits across Canada between July 1st, 2020 and September 6th, 2020 with a total reach of 299.73 million in traditional media.
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