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Calgary Pride 2020 PARTNERSHIP PROPOSAL RESPECTFULLY CONTACTS: SUBMITTED BY: Parker Chapple Calgary Pride Executive Director 103-223 12 Ave SW Direct Line: (587) 966-0000 Calgary, AB T2R 0G9 Email: [email protected] calgarypride.ca Elliot Rae Cormier Administrative Assistant Direct Line: (403) 993-0196 Email: [email protected] ABOUT CALGARY PRIDE With more than 40 years of history, Calgary Pride is a volunteer led, non-profit organization with significant roots in Calgary and passionate commitment to the communities we serve. Calgary Pride’s mandate is to advance visibility and inclusion for Calgary’s gender and sexually diverse communities. To do this we endeavour to build strong community partnerships, implement ongoing year round programming and produce the 4th largest Pride celebration in Canada. In order to achieve success we rely upon the generous support of our members and community partners. You ensure that we can continue to offer a free annual celebration of diversity to all Calgarians. And your investment allows us to offer enhanced programming throughout the year, bringing us closer to a city free from discrimination against gender identity, gender expression, and sexual orientation. We believe that partnerships such as yours are monumentally impactful in fostering strong community connections, and continue to fortify the human rights movement. We take great care in working with our partners to curate engagement and recognition strategies that speak to the core values of both organizations, and that convey this authentically to the LGBTQ2S+ community and their allies. THE POWER OF PARTNERING WITH PRIDE 100K 7,711 $3.4M $2.7M INDIVIDUALS TOOK PART OUT OF TOWN VISITORS VISITOR & OPERATIONAL INCREASE IN ALBERTA GDP IN THE 2019 CALGARY TRAVELED 100+ KM SPENDING PRIDE FESTIVAL TO CALGARY 587 177 117 194 SUPPORTING VOLUNTEERS APPLICANTS WALKED IN THE MARKETPLACE PERFORMANCES BY WITH 1800 HOURS 2019 PRIDE PARADE WITH OVER VENDORS LGBTQ2S+ ARTISTS IN 2019 8000 PARTICIPANTS The parade “was wonderful to participate in and I think it had to be the staff “ were super “ accessible for all happiest two hours Awesome! our questions! of my life! I’ve never “Something for been to an event everyone. It felt where everyone was so great knowing “ “ “ there were places accepting. You could to breastfeed and Loved feel the love in the air. everything! “everything! BETWEEN JULY 1ST TO SEPT 1ST 2019 505M EVENT EXPOSURE: MEDIA HITS TOTAL REACH IN TRADITIONAL MEDIA Over 500 traditional media hits across canada in 2019 between July 1st and September 1st including: 31 25 53 13 64 24 11 HITS FROM CBC HITS FROM HITS FROM HITS FROM HITS FROM HITS FROM HITS FROM GLOBAL NEWS THE CALGARY 660 NEWS THE CALGARY SUN THE EDMONTON SUN CTV CALGARY HERALD NEWS 2019 EVENT EXPOSURE tv & print media ALSO FEATURED IN/ON: 660 News Calgary, CTV News Calgary Edmonton Journal, 680 News, Edmonton Sun, CBC News, CBC Calgary, Calgary Star Metro, Yahoo! News Canada, Toronto Star, The GLOBAL NEWS CALGARY Province, Deloraine Times and As one of the countries BREAKFAST CALGARY HERALD CALGARY SUN Star, LiveWire Calgary, Narcity, City premiere conventional TELEVISION CALGARY The Calgary Herald has Covering news and News 1130, Grande Prairie Daily networks, Global Television 2011 AMPIA WINNER – 417,000 readers per views in Winnipeg and Herald Tribune, Indigenous Lands reaches 97.7% of English- Alberta's Best News & week and 6.6 Million Manitoba since 1872. and Resources Today, Nation Talk, speaking Canada. Information Series. page views per month. The Canadian Business Journal, Canadian Insider, and many more. 2019 SOCIAL MEDIA ANALYTICS facebook 1.3M 6.7K 1.3K 619 IMPRESSIONS REACTIONS SHARES COMMENTS twitter 303.7K 12K 435 1.5K IMPRESSIONS LINK CLICKS RETWEETS LIKES instagram 11.3K 268 6.1K LIKES COMMENTS FOLLOWERS CALGARY PRIDE WEEK TH TH AUGUST 28 - SEPTEMBER 6 Pride is at Calgary Pride continues to be the fourth its essence a largest and fastest growing Pride festival celebration in Canada, and is uniquely positioned to of resiliency, continue doing so. community As the last major city in the calendar and love. year to host Pride, and in recognizing the devastating impacts of COVID-19, our This year, organization has created a dynamic virtual engagement plan, technology solution, will be no and business revitalization strategy. different. #OUrPride 2020 2020 has been a year of unparalleled challenges for every body and every organization, and the gender and sexually diverse community has been disproportionately affected. This is where Calgary’s entrepreneurial spirit can make a huge difference. Between August 28 and September 6, we invite you to host group activities, trivia nights, park hikes, backyard barbecues, watch parties, art or history walks, or whatever other creative idea you have! Make it welcoming, easy for people to participate, and fun – but you must stay within the Alberta Restrictions on Gatherings as they are defined during Pride Week. We ask that your #OurPride initiative includes a fundraising component for attendees that might be in a position to support Calgary Pride’s efforts to make our great city more diverse, inclusive, and safer for members of the gender and sexually diverse community. This is not just a Pride celebration. This is all of us, together, for Calgary Pride. Calgary pride goes Virtual! Calgary Pride is pleased to be curating a truly impressive program of live streaming and pre- Viewers will not only recorded content for this year’s 30th Anniversary. be able to watch the programming, but can Leading up to and during Calgary Pride week, comment and meet with Calgary Pride will broadcast performances from one another. Canada's best and brightest LGBTQ2S+ artists, diversity workshops, community newscasts, and Connected, interviews — all free to the public. safe, This programming will be streamed and simultaneously to YouTube, Facebook, Twitter, celebratory, LinkedIn, and Twitch, and includes integration to this is our website. This, in combination with our rigorous Calgary online advertising and in partnership with traditional media partners, ensures that we have the widest pride. possible reach that is both accessible and engaging. We will also be introducing our own Calgary Pride Phone mockups App, available in the iOS App Store and Google Play. for demonstration purposes only Learning Series Calgary Pride will be offering a variety of workshops that will be open to the public on multiple diverse topics geared towards effective ally-ship within LGBTQ2S+ community. These workshops endeavour to create bridges of understanding about our diverse community. This includes a deep dive into the language developed and used by the community surrounding identity and self-expression, expands on the context of the historical LGBTQ2S+ rights movement and how it impacts us today and tracks how these developments continue to shape the world that we live in. Sample promo of one of the workshops. The workshops will also explore the many ways to engage in effective allyship, both in and sexually diverse community. understanding of how they can a personal and professional context and will support co-workers, family members leave participants with practical tools to help The workshops are open to anyone and neighbours as we create a more develop new relationships with the gender who is looking to create a deeper empathetic and connected world. THE MARKETPLACE The Marketplace has always taken shopping local to a whole new level. It’s a well-loved community space offering artisanal products, information on community resources, and more. The main attraction is the services of our partners and businesses large, small, and anywhere in between. This year we will be hosting this on a virtual platform, not only on parade day, but for the entirety of Calgary Pride week. Website and merchandise mockups for demonstration purposes only TELLING YOUR STORY Sharing the stories of our partners is a powerful and important aspect of our partnerships. It allows us to convey with the LGBTQ2S+ community and broader public your organizations, values, and dedication to engagement and authentic allyship, while also providing visibility and recognition to those who work within your organization. From diversity training, to including pronouns in your email signature, to hosting your employee Pride Brunch, or photos of your all gender washroom signs, we are dedicated to collaborating with you on these initiatives, or further supporting those that you have already engaged in, and sharing your commitment to supporting community with the world. PARTNERSHIP OPPORTUNITIES Opportunities to partner with Recognition Strategies Diamond Platinum Gold Silver Bronze Calgary Pride are as varied as $15,000 $10,000 $7,500 $5,000 $2,500 the gender and sexually diverse Industry exclusivity in naming communities we serve. Unique opportunity to brand an element of the festival This is a standard sponsorship “Community Shout-out” talk segment on-stream/in-video deck for the Calgary Pride Parade and Festival. Please use this as a Logo representation on all printed materials springboard for your community Recognition through Calgary Pride social media channels 5 posts 3 posts 2 posts 1 posts investment and brand recognition ideas. We look forward to exploring Scripted Ad in weekly Newscast 3 2 2 1 your goals and how we can work Colour banner ad in Calgary Pride App and celebrate diversity, equity and inclusion together. One free exhibit booth space in Virtual Market Interested in supporting Calgary One free parade entry TBA TBA TBA TBA TBA Pride all year round? The following Use of the Official Calgary Pride logo pages outline some of our year round Logo in Calgary Pride App programming and events that occur outside of the Pride Parade & Festival. Logo on Sponsorship page of the Calgary Pride website READING WITH ROYALTY YEAR-ROUND PROGRAM In partnership with the Calgary Public Library, Calgary Queer Arts Society and ATB Financial, Reading with Royalty celebrates diversity and encourages children to look beyond gender stereotypes and embrace exploration of self.
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