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2017 Ifea Webinar Schedule the business of international events 62nd Annual ie Magazine is sponsored by: IFEA Convention, Expo & Retreat The Power of We vs I Sponsor Doc: Marijuana Sponsorship – Picking Your Way Through the Weeds Turnstiles: Your Event Under the Influence the business of international events 62nd Annual IFEA Convention, Expo & Retreat The Power of We vs I Sponsor Doc: Marijuana Sponsorship – Picking Your Way Through the Weeds Turnstiles: Your Event Under the Influence www.kaliff.com Proud to be an IFEA Association Endorsed Partner Group Planners Spend More Time on IFEA Member DMOs TRIPInfo.com Than Any Travel Site Reach 30,000 Group, Tour, Agent, Small Meeting, Event, Religious, /Month Planning Groups Reunion, Sports, Student, Wedding, lnternational Travel Reference Information Portal, Online Since 1996. Among all Travel Websites... Highest Alexa rated engagement Highest page views/user Highest minutes/user/day 24/7/365 Multi-Media Sponsorships Brand Your Message at Every Point of Planning! GROUP TRIPS START HERE WINTER EDITION 2015/2016 DESTINATIONS noun: the place to which someone or something is going or being sent. & adjective: being a place that people will make a special trip to visit. & page page Where Travel Professionals Spend The Most Time Online Online Wide Skyscrapers+ Quarterly Digital Newsletter Features Featured Text Ads + Video Magazine Ads Cut Budgets & Increase ROI Multi-Media Packages Starting at $3,900 / year 1-Page Sponsor 2-Page Sponsor 3-Page Sponsor Exclusive 24/7/365 Exclusive 24/7/365 Exclusive 24/7/365 $3,900/YEAR $6,900/YEAR $9,750/YEAR Includes Includes Includes 100% Visible, 160x600 Display 100% Visible, 160x600 Display 100% Visible, 160x600 Display 1/8-Page, 4 Digital Magazines 1/4-Page, 4 Digital Magazines 1/2-Page, 4 Digital Magazines 3 Newsletter Features / year 6 Newsletter Features / year 9 Newsletter Features / year Ad production provided at no additional cost. Tel: 770 825-0220 Fax: 770 825-0880 www.TRIPinfo.com the business of international events 62nd Annual IFEA Convention, FEATURES Expo & Retreat The Power of We vs I Sponsor Doc: Marijuana Sponsorship – Picking Your Way Through the Weeds Turnstiles: Your Event Under the Influence On the Cover: Long Ma, a cosmic creature who is half-horse, half- The Evolution of Events: dragon appears as part of the Ottawa 2017 celebrations in Ottawa, Ontario, Canada, July 2017. Together with 14 Healing with Traditions, Kumo, the giant spider, both were created by the street theatre com- Rituals and Ceremonies pany, La Machine, based in France. DEPARTMENTS by Jacque Duhame 8 IFEA World Board 10 IFEA Foundation Board Planning a Beer 12 English 101 22 Tasting Event 20 The Un-comfort Zone 28 2017 Hall of Fame Inductee by Kelly Zanders 32 Turnstiles: Marketing for Event Managers 40 The Digital Life Top Ten Tips for 42 So You Want to Work in 36 Sponsorship Seekers Events? by Kim Skildum-Reid 44 Safely Does It 50 Sponsor Doc 52 Leadership at All Levels Fearless 54 May I Help You? by Steve McClatchy 60 Everyone’s Invited Including 48 People with Disabilities 66 They Said What?? “The Power of WE vs. I” 68 #EventPermit by Kathy Kramer, CFE, CMP 69 2017 Volunteer of the Year 56 Inductee 71 2017 IFEA Convention Brochure Event Organizers Toolkit 93 2017 IFEA EXPO! 62 for Promoting Events – 103 Foundation Auction Donation Part 1 of 4 115 Marketplace Fall 2017, Volume 28, Issue 3 “ie” is by Dan Rose published quarterly by the International Festivals & Events Association, 2603 W. Eastover Terrace, Boise, ID 83706, USA. Permission to quote from material herein is granted provided proper credit is given to IFEA. PRODUCTION SERVICES SET CONSTRUCTION RENTAL SOLUTIONS DESIGN ATOMICDESIGN.TV LITITZ, PA • LOS ANGELES • NEW YORK MIAMI • FRANKFURT • TOKYO IFEA WORLD BOARD BY STEPHEN KING, CFEE THE INTERNATIONAL IN INTERNATIONAL FESTIVALS & EVENTS ASSOCIATION he moniker “International” in International Festivals & Events the world through the execution of events. The streets were Association took on new meeting for me this month with crowded with people and their energy was palpable. a trip to South Korea and Canada. IFEA Korea Professor The annual convention in Tucson is shaping up to be one Gang Hoan Jeong, Ph.D. invited me to Korea along of the most engaging yet with remarkable sessions. The Twith representatives from New Zealand, The Netherlands and IFEA staff, led by Steven Wood Schmader, CFEE is working Singapore to attend the IFEA Korea conference and meet with hard to ensure your time in Tucson is one filled with quality government officials. The delegates were Mijke Loeven, director of educational sessions and plenty of opportunities to build your Rotterdam’s Jazz International Festival, Steve Chadwick, mayor of network of professional connections. I’m especially excited to Rotorua, New Zealand, Jimmy Wong, events production director be presenting a session with Kaylee Williams about volunteer with Singapore’s Sentosa Development Corporation and Trevor programming and management. Kaylee is Chief Volunteer Maxwell, Rotorua’s cultural ambassador. We logged hundreds Enthusiast at VolunteerLocal, a volunteer management of miles visiting four cities, including the IFEA World Festival and system owned and operated by Iowans that Des Moines Event City, Boryeong and the bucket list event, Boryeong Mud Arts Festival has been proud to be part of since it started in Festival. We attended the IFEA Korea Conference and Pinnacle 1998. I’m also looking forward to a session with Hadong, Awards in Incheon and were on-hand to witness the historic South Korea mayor Youn Sang-ki and IFEA Korea President collaboration between Rotorua, New Zealand and Boryeong. We Professor Jeong. Nowhere but the IFEA Convention do you get met with government officials from Boryeong, Hadong, Incheon, opportunities to connect with cultures from around the globe. Daejeon, and Yongdong. These officials are passionate about This year’s Foundation Night Party, Jazz Under the Stars, connecting events to their future and welcomed our presence, will be a great opportunity to enjoy your fellow delegates expertise and advice on how to revitalize their communities while snagging one of the many amazing auction items through festivals and events. Overall it was a magnificent trade including once-in-a-lifetime trips to bucket-list events of ideas and cultures and I was proud to represent the members around the globe. Led by the incomparable Vanessa of IFEA on this historic journey. It reminded me that no matter the Van de Putte, the IFEA Foundation Board of Directors is country, we are all in the same business of building community. working to create a magical night in the hills of Tucson. Immediately following this trip, the IFEA World Board I look forward to connecting with you all in Tucson of Directors and IFEA Foundation Board met in Ottawa, this September! Canada as guests of executive director, Guy Laflamme and the Ottawa 150 Board of Directors. Canada is celebrating Stephen King, CFEE their 150th anniversary and we had the pleasure of enjoying 2017 IFEA World Board Chair a series of events during our brief time in their capital city. Executive Director Guy shared his vision for the commemorative events at last Des Moines Arts Festival® year’s convention and everything exceeded the hype. The Des Moines, IA city truly embraced this opportunity to bring their culture to 8 IFEA’s ie: the business of international events Fall 2017 B:9.5” T:9” S:8.5” Don’t let an accident ruin your day. hwins.com B:11.5” S:10.5” T:11” Take a proactive approach instead. Our event experts can help identify your risks and provide creative solutions that protect your organization from accidents. For a comprehensive review of your coverage and exposure, call 1-800-821-7703. Independent agent representing ACE Group Programs Division. Most insurance products are underwritten by insurers within the ACE Group of Insurance Companies. HAASWGEN2407_FairFestivalAd_9x11_RUN.indd R SAVED 8-24-2012 12:31 PM | BY Randy Green | PREVIOUSLY BY David Terrill | FILES SENT VIA None » Contact Diane Straughen · None · [email protected] ROUND JOB INFO APPROVAL & NOTES FONTS & IMAGES Job HAASWGEN2407 Creative Director None Fonts » Univers (55 Roman, 45 Light), Times (Regular), Adobe Jenson Pro Client Haas & Wilkerson Fair & Festival Ad Designer Lane Nelson (Semibold Subhead) Brand Navigator Diane 100% Built At Studio Artist Randy Green Images » 80489031_Punchstock_icecreamV2.tif (CMYK; 447 ppi, -448 ppi; Output At 100% Print Production None 67.03%, -67.03%) Proofreader Scale 1” = 1” None Inks » Bleed 9.5” x 11.5” 9.5” x 11.5” 4C Trim 9” x 11” 9” x 11” Production & Design Notes » Cyan, Magenta, Yellow, Black Live 8.5” x 10.5” 8.5” x 10.5” None Publication None IFEA FOUNDATION BOARD BY VANESSA VAN DE PUTTE $100 COULD BUY THE EXPERIENCE OF A LIFETIME The IFEA Foundation is known for having some of the most and hotel chefs. Event professionals will have to call on their amazing festival and experience packages available each year culinary skills as they face off against one another to prepare at the Convention Foundation Party and Live Auction. In past spectacular dishes using a basket of surprise ingredients years, top packages have ranged from an all-expense paid chosen by the hotel staff. Dishes will be judged in terms of taste, shopping festival experience in Dubai to VIP treatment at the presentation and creativity. Come cheer along your favorite team Macy's Thanksgiving Day Parade. There have been international as this high-stakes competition is sure to be entertaining! vacation packages to exotic destinations like South Africa At the IFEA Foundation night, you will enjoy a fabulous sit-down and Mexico, and iconic state-side experiences like Thunder dinner (prepared by the hotel chefs) with live jazz music by the Over Louisville, the kick-off of the Kentucky Derby Festival.
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