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JUNE 8 - JULY 17, 2020 MARSEILLE, ,

2020 KE*****DGE INTERNATIO**************NAL SUMMER SCHO****************OL 02 ABOUT KE*****DGE

THE MULTI- CAMPUS ADVANTAGE THE KEDGE INTERNATIONAL SUMMER SCHOOL programme leverages the institution’s multi-campus platform and its international positioning to offer Bachelor and Master students from around the globe an extraordinary portfolio of summer school programmes to suit all tastes, budgets and WHO WE ARE time constraints. Follow just 1 course on 1 KEDGE campus, or take a Tour de KEDGE BUSINESS SCHOOL IS accreditation associations: EQUIS, AMBA and follow as many as 6 different FRANCE’S LARGEST INDEPENDENT and AACSB. Consistently ranked among courses (30 ECTS credits!) BUSINESS SCHOOL and one of the Top-40 Business and Management between our different campuses only 90 institutions worldwide holding institutions in by the Financial in Marseille, Bordeaux and/or in triple-accreditation awarded by Times, KEDGE is France's leading Paris, and transfer those credits the three largest and most influential, institution of Management research back to your home institution! international business school publications.

#1 KEDGE’S 12,500 275 INTERNATIONAL NATIONAL RANKING STUDENTS ACADEMIC PARTNERS for management (28% international) (spanning 5 continents) research publications

183 CORE 10 CAMPUSES FACULTY MEMBERS on 3 continents (Europe, (44% international) Africa and )

KEDGE / International Summer School 03

EARN COURSE CREDITS YOU CAN TRANSFER TOWARDS YOUR DEGREE WHILE SPENDING THE SUMMER OF A LIFETIME IN EUROPE!

WHAT WE OFFER WHY CHOOSE KEDGE FOR YOUR 19 DIFFERENT COURSES SUMMER SCHOOL OFFERED 5 ECTS credits/30 contact DESTINATION? hours per course - A completely flexible 9 PROGRAMME PACKAGES format unlike any other Summer - Each package comprised School programme… Follow just of 2 courses 1 course compressed into - 2-4 weeks in duration per 1 week, mix & match courses package from different packages to create - Classes organised Monday– a hybrid programme that Thursday on campus with a business trip or social activity meets your needs, plan your organised every Friday classes in a hop-on/hop-off format between mid-June and the OUR PACKAGE THEMES end of July–numerous possibilities 1. Supply Chain Design to build your own personalised & Management Summer School programme! 2. Sports Marketing & - All courses delivered in English Management by top-notch international 3. Design Thinking & Managing faculty from around the world. the Creative Process - Business trips and social 4. Value Creation and activities included each Innovation in Marketing week of the programme at no 5. Disruptive Technologies additional cost. & Modern Management - Study in Marseille, Bordeaux 6. Wine & and/or Paris, France–served by high-speed rail and local airports, 7. Entrepreneurship these cities are ideal gateways 8. Global Finance & to visit the rest of Europe. International Business FOR MORE INFO, - Discover a new culture and 9. Ethical Business & CHECK OUT OUR WEBSITE AT create an international Sustainable Change student.kedge.edu/summer-school network of friends. 04 TOP Q***UALITY BUSINESS COU*****RSES…

9 PROGRAMME 2. 3. SPORTS DESIGN THINKING PACKAGES… MARKETING & MANAGING C O M P R I S E D & MANAGEMENT CREATIVITY MARSEILLE MARSEILLE OF 19 TOTAL COURSE 1 COURSE 1 C O U R S E S Strategic Management Managing the Creative (5 ECTS EACH) for Sports Organisations Process June 8 – 19 June 22 – 26 3 hrs per day, AM 6 hrs per day, AM & PM - - COURSE 2 COURSE 2 Sports Marketing & Design Thinking 1. Communication SUPPLY CHAIN June 29 – July 3 DESIGN June 8 – 19 6 hrs per day, AM & PM & MANAGEMENT 3 hrs per day, PM BORDEAUX COURSE 1 Design of the Supply Chain

June 8 – 12 6 hrs per day, AM & PM 4. 5. - VALUE CREATION DISRUPTIVE & INNOVATION TECHNOLOGIES COURSE 2 IN MARKETING & MODERN Management of the Supply Chain BORDEAUX MANAGEMENT PARIS COURSE 1 June 15 – 19 Value Creation and COURSE 1 6 hrs per day, AM & PM Brand Management Disruptive Technologies

June 22 – 26 June 29 – July 3 6 hrs per day, AM & PM 6 hrs per day, AM & PM - - COURSE 2 COURSE 2 Innovation Management Creating Customer and Digital Applications Value with Innovative Technologies June 29 – July 3 6 hrs per day, AM & PM July 6 – 10 6 hrs per day, AM & PM

KEDGE / International Summer School 05

WE ORGANISE A COMPLETE PROGRAMME FOR OUR INTERNATIONAL STUDENTS, DESIGNED TO MAKE THE WHAT OUR PAST MOST OF THEIR TIME WITH US IN FRANCE. STUDENTS HAVE TO SAY

“All round great experience. You are promoting exactly what you get when you study at KEDGE. Thanks for 6. 7. having me.” WINE & TOURISM GLOBAL FINANCE IN FRANCE & INTERNATIONAL BORDEAUX BUSINESS MARSEILLE COURSE 1 “Thank you for my two weeks, would certainly Consumer Behaviour COURSE 1 recommend to a friend!

in Wine & Spirits (two options available – Wish I could do it all over courses delivered in parallel) again.” June 22 – July 3 3 hrs per day A) Global Financial Regulations - OR B) Managerial Cost Accounting COURSE 2 “It was the best two weeks Oenotourism – Wine June 22 – July 3 of summer school that Tourism in hrs per day, AM I have ever completed. I've learned a regarding July 6 – 17 - the courses offered and most importantly I've 3 hrs per day COURSE 2 gotten to know and study International Business: with some great people.” A Mediterranean Perspective

June 22 – July 3 3 hrs per day, PM “Thank you very much for 8. a wonderful experience! ENTREPRENEURSHIP The knowledge, friends BORDEAUX and fun that I had at KEDGE will be remembered for COURSE 1 years to come.” Entrepreneurial Business Model Design 9. ETHICAL BUSINESS, July 6-10 DIVERSITY 6 hrs per day, AM & PM MANAGEMENT “Studying abroad has completely changed my - & DRIVING perspective and I would SUSTAINABLE recommend anyone to COURSE 2 CHANGE do it. I felt part of KEDGE Leadership & Communication MARSEILLE Business School by the Skills for Entrepreneurs end of the two weeks COURSE 1 and felt very sad to leave July 13-17 Accelerating Change such wonderful people. 6 hrs per day, AM & PM Towards Sustainability Thank you for being so welcoming!” July 6 - 17 3 hrs per day, AM - COURSE 2 “Such a great program! I wish I could do it again Ethical Business Practice next year.” & Diversity Management

July 6 - 17 3 hrs per day, PM “I loved everything about it.” 06 AMAZING SO********CIAL AND CUL****TURAL ACTIVITIES

1. 2. 3. SUPPLY CHAIN SPORTS DESIGN THINKING DESIGN & MARKETING & & MANAGING MANAGEMENT MANAGEMENT CREATIVITY BORDEAUX MARSEILLE MARSEILLE A guided Bike Tour along An initiation course Take part in ’s the Garonne River in in Scuba Diving in the annual Design Parade, Bordeaux - the world’s #1 crystal waters of the an international gathering Tourist Destination Mediterranean. of innovative entrepreneurs according to the LA Times and creative thinkers. & Lonely Planet. & & & A guided tour of the Stade Velodrome, Spend a day in the beautiful A visit to a multinational home to the French League 1 seaside hub of . company implementing football club L’Olympique cutting-edge Supply Chain de Marseille. Management techniques.

5. DISRUPTIVE 4. TECHNOLOGIES VALUE CREATION & MODERN & INNOVATION MANAGEMENT IN MARKETING PARIS BORDEAUX Get to know more about An initiation to Paddle Big Data and Blockchains Boarding near the famous in use with a Parisian Dune du Pyla on the company visit. Atlantic Coast. & & Take in the sights of A guest lecture and tour Paris with a boat tour given by an international on the Seine. firm using innovative Marketing techniques.

KEDGE / International Summer School 07

OUR ORGANISED BUSINESS VISITS COMPLEMENT THE THEMES OF THE COURSES IN EACH PACKAGE, WHILE THE CULTURAL EXCURSIONS GIVE YOU THE OPPORTUNITY TO TAKE IN ONE WHAT OUR PAST OF THE MOST BEAUTIFUL REGIONS ON EARTH, INCLUDING… STUDENTS HAVE TO SAY

“Amazing experience all in all. The professors were great. I highly recommend KEDGE Business School.” 6. 7. WINE & TOURISM GLOBAL FINANCE IN FRANCE & INTERNATIONAL BORDEAUX BUSINESS “Had a blast, exceeded MARSEILLE A trip to world renowned expectations. Would like to take more classes châteaux in Saint-Émilion A visit to L’Occitane, at KEDGE, I made friends (a Unesco World Heritage site). the world famous natural I hope to stay in touch with. & cosmetics company founded Will always remember in the region the experiences I had here. Visit the Cité du Vin of . Thanks!” a permanent exhibition and experiential cultural & centre in the heart A guided trek through the of Bordeaux. National Park. “I had an amazing time. I would love to return. I am even looking into the possibility of completing my Masters course at the university. I have enjoyed the courses themselves, as well as the other activities. 8. I have so many friends 9. from around the world now. ENTREPRENEURSHIP ETHICAL BUSINESS, I should not have waited BORDEAUX DIVERSITY until my final year to take this opportunity.” Visit an incubator specialised MANAGEMENT in Digital start-ups and & DRIVING speak with French SUSTAINABLE entrepreneurs launching CHANGE their own companies. MARSEILLE “Overall, it was a fantastic 2 weeks. I learned new Tour a French winery & things (which was my main specialised in organic and aim), met very and Take a boat tour around sustainable viticulture. the scenic Arcachon Bay. polite people and had & a great time. Thank you.” Take in the beauty of the Mediterranean and the magnificent coast along Marseille with “I have learned new an organised boat tour. practical knowledge and extended my network. I would highly recommend the Kedge summer program.”

“I had an amazing experience. Merciii!” 08

AND WHEN*** THE CLASSES ARE O******VER…

KEDGE STUDENT VOLUNTEERS But they don’t stop there. Our Past summer programmes have included: MAKE UP A CRITICAL PART OF students go the extra mile to - Beach parties and picnics OUR INTERNATIONAL SUMMER organise a complete programme - Extreme tubing PROGRAMMES. STUDENTS of optional extra visits designed to - Evening hikes with a swim in the sea FROM THE KEDGE STUDENT give our international guests an insider’s - Nights on the , touring the best ORGANISATIONS ON EACH look at life in France – by day and night! clubs and places to be CAMPUS START BY GREETING - Trips to nearby and monuments THEIR INTERNATIONAL GUESTS Activities are set up to be big on fun - of the best student eateries UPON ARRIVAL… without a high price, so that everyone - Group sports (football, rugby, volleyball…) can participate. - And much more…

KEDGE / International Summer School 09 ABOUT OUR CAM***PUSES

— Bordeaux, France, voted the most attractive city in the world by the Los Angeles Times and Lonely Planet in 2017, is renowned for its fine wine and knowledge of luxury. We’ll take a closer look at the crossroads between traditional expertise and standards of excellence as they intersect with the concepts of brand management and experiential marketing. Thanks to its location on the Atlantic coast and with an excellent level of infrastructure (now just 2 hours from Paris by high-speed rail!), Bordeaux is a hub for many multinational companies, making it a logical choice for a closer look at innovations in Supply Chain Management & Design. And did you know that Bordeaux is also labeled as a centre of “French Tech” for its aptitude in developing innovative technologies? We’ll give participants a first-hand look at what it means to create a sound Business Model Design and couple it with the soft skills necessary to lead your vision to the marketplace.

— Marseille, the 3rd largest city in France, is beautifully situated on France's southern coast, bordering the . The first Greek settlement in France (est. 600 B.C.), it remains one of the largest European ports linking Europe to Africa, Asia and the . A ‘Crossroads of the Mediterranean,’ modern Marseille is a city with a diverse population, both in terms of ethnicity and culture. Named as the European Capital of Culture in 2013 and the European Capital of Sport in 2017, Marseille is one of France's most dynamic large cities. With 7,200 companies created in the city in the last 5 years, as France's second largest research centre with over 3,000 research scientists within Aix-Marseille University, what better place to come and join one of our International Summer School programmes dedicated to Diversity Management, Design, Finance, International Business, and/or Sports Marketing.

— Paris is a city that needs no introduction – the City of Lights. An indisputable world capital, site of the most ambitious international accords on curbing climate change, the Paris Agreements in 2016, and host to the 2024 Olympics, it has been home to some of the greatest creative talents and critical thinkers throughout history. What better place to spend 2 weeks gaining an insight into Disruptive Technologies and their impact on the companies and managers who use them? 10 ACCOM**ODATION

Each feature direct access to the KEDGE campuses by either tramway, bus or on foot.

While KEDGE does not own or operate the residences, our staff is available to help organise student reservations as a courtesy service in Bordeaux, Marseille and/or Paris at no charge.

To take full advantage of French city APPROXIMATE RATES life, KEDGE Business School recommends (Bordeaux & Marseille)*, not including that students take lodging in an “Appart-Hotel” breakfast: in the city-centre. - Shared Room: 30-45€ pp/night - Single: 60-90€ pp/night Centrally located downtown, the residence hotels provide affordable Paris: please contact our team for pricing and comfortable studio flats for 2 and suggestions. to 3 persons, equipped with private bathroom, kitchen, Wi-Fi and weekly Students are also free to find their housekeeping, thus giving participants own accommodation on Airbnb or other. CONTACT US an ideal starting point to enjoy the city Off-campus student housing is also available. during the evenings and on weekends, For more information please feel free to FOR MORE while offering them theopportunity contact us. INFORMATION to cook their own meals and keep VISIT OUR WEBSITE costs reasonable. *Rates vary according to location and standing selected. https://student.kedge.edu/ summer-school

OR WRITE TO US MARSEILLE & PARIS [email protected] BORDEAUX short-terms-bordeaux@ TUI***************TION kedgebs.com

courses at one or all three of the different KEDGE Campuses.

TUITION INCLUDES All organisation and logistics, all course lectures, & workshops, course materials, READY certificate of completion, transcripts, TO APPLY? 1 welcome breakfast, 1 lunch and 1 group APPLY ONLINE dinner, access and transportation to all https://shortterms.kedge.edu social and/or business trips.

All summer programmes are priced at Not included in tuition fees: travel, insurance, 1,000€ per course (-10% for those following accommodation, meals not expressly mentioned, a 2 course package; i.e. 1,800€). optional extra-curricular activities organised outside of the programme by student volunteers*. It is also possible for students to “Mix & Match” courses and create a Hybrid *The approximate cost for these activities is 50€ per programme to meet their needs, following 2 week package.

KEDGE / International Summer School 11 MORE TEST*****IMONIALS

“The culture of KEDGE is very impressive.” YIFAN, University of (U.K.)

“[Our professor’s] passion and enthusiasm for the course and the content was infectious… I thoroughly enjoyed this programme and feel 94% incredibly privileged to have had this experience.” “YES” NAOMI, University of Newcastle (Australia) responses to the survey question - “In addition to the study program, Would you recommend many activities were organized this programme to explore the city and its unique to a friend? culture with the help of KEDGE students… I want to come back!“ MARIANNA, Lomonosov Moscow State “I would promote the high quality University () and experienced lecturers and guests we met. Their knowledge “I learned a lot about myself and and experience was very insightful.” [the program] helped to reassure DALE, Deakin University (Australia) my self-confidence”. KENTO, Nagoya University of Commerce “It was perfect.” and Business (Japan) JIWAN, University of Seoul (Korea) “The program was just very well “It has been a wonderful experience organized and the [student volunteers] for me and everyone I met here is really went out of their way to make so nice… Fantastic and informative us comfortable and have a great social lectures as well as several super experience.” wonderful workshops and study trips.” GLORIA, Wilfrid Laurier University (Canada) JIAWEI, University of Exeter (U.K.) “KEDGE is an amazing place to be. “KEDGE staff were very welcoming Thank you for successfully conducting and accommodating. They listened the Summer School for us.” and were very attentive to each L AV, H.R. College of Commerce and student’s individual needs.” Economics (India) JAY, University of Pittsburgh (USA) “Our professor was extremely informed “Send more info about this program on the subject matter and delivered it to your partner universities!” with enthusiasm. He made it interesting STEN-FRED, Estonian Business School and challenged our perceptions.” (Estonia) NICK, Katz Graduate School of Business (USA) kedge.edu

CONTACT

KEDGE Short-Term – PRINTING: SAMMARCELLI DESIGN & PRODUCTION Programmes [email protected]