Curriculum Vitae

CURRICULUM VITAE

EVA KIPNIS

BA Econs (Hons), MSc, FHEA, MCIM CHARTERED MARKETER

ASSOCIATE HEAD OF DEPARTMENT SENIOR LECTURER IN MARKETING

Coventry University Business School Priory Street Coventry, CV1 5FB

Email: [email protected]

January 2015

Eva Kipnis BA Econs (Hons), MSc, FHEA, MCIM, Chartered Marketer

Associate Head of Department (Research and Knowledge Transfer) Senior Lecturer in Marketing Coventry Business School

• Research expertise in international marketing, culture-based branding and consumer behavior (with a specific focus on identity processes and identity driven consumer-brand response in multicultural marketplaces)

• Teaching experience in international marketing, brand management, consumer behaviour, marketing communications (with focus on communications psychology), and research methods

• Member of the Chartered Institute of Marketing; Academy of Marketing; Association for Consumer Research; British Academy of Management; European Academy of Marketing and Higher Education Academy.

QUALIFICATIONS

PhD in Marketing, Durham Business School (graduation pending) Title: Consumer Multiculturation: Consequences of Multicultural identity Dynamics for Consumption

MSc International Marketing Management (distinction), Aberdeen Business School, The Robert Gordon University

BA Econs (Hons), Economics and Management, Karaganda State Technical University (Kazakhstan).

PROFESSIONAL QUALIFICATIONS

2010: Postgraduate Certificate of Teaching and Learning (distinction), Coventry University

2004: Professional Diploma in Marketing (credit pass), The Chartered Institute of Marketing

PROFESSIONAL MEMBERSHIPS

2010: Fellow of the Higher Education Academy. 2009: Member of the European Marketing Academy. 2008: Member of British Academy of Management 2007: Member of Academy of Marketing 2004: Full Member of the Chartered Institute of Marketing; MCIM, Chartered Marketer

CURRENT POSITION

September 2014 to date Associate Head of Department (Research and Knowledge Transfer) Department of Organisations, Relationships and Behaviour, Coventry Business School, Coventry University Nov 2010 to date Senior Lecturer in Marketing Department of Organisations, Relationships and Behaviour, Coventry Business School, Coventry University

Research

The focus of my research is in consumer behaviour and marketing psychology, with particular application to international marketing, social marketing and branding. Current research projects include:

1. Consumer Multiculturation: Consequences of Multicultural Identity Dynamics for Consumption. This project develops a typology of uni-, bi- and multicultural identities that may evolve through consumers’ being and experiences in multicultural marketplace. It develops and validates measures of identification with three core types of cultures (local,

3 global and foreign), and utilises these in a cultural identity-based consumer segmentation framework. Collaboration with: Professor Amanda J. Broderick, University of Salford, Dr. Catherine Demangeot, IESEG (France), Professor Chris Pullig, Baylor University (USA). 2. Organisational Multicultural Competence. This project, underpinned by my earlier research on multicultural marketplaces, develops and empirically tests a model of organisational multicultural competence building that is conceptualised as a dynamic marketing capability. 3. Counter-Branding to Disrupt Value Creation in Illicit Products’ Supply Chains. This project applies brand equity theory to analysis of packaging and promotion activities of organised drug crime cartels (ODGs). 4. Consumer Well-Being in Multicultural Marketplaces. As a founding member of the Multicultural Marketplaces research network, I participate in this interdisciplinary, international project which focuses on the influences of marketing on cultural identity processes in a multicultural marketplace, with a specific focus on negative identity outcomes (such as development of radicalised identities) within mainstream and minority consumer groups. The project includes two sub-themes: 1) Multicultural Identities and Consumer Vulnerability; and 2) Branding Beyond Prejudice. Collaboration with: Professor Amanda J. Broderick (Salford Business School, University of Salford); Dr Catherine Demangeot (Strathclyde Business School, University of Strathclyde); Professor Rene D. Mueller (The College of Charleston, USA); Dr Chris Pullig, (Hankamer School of Business, Baylor University, USA); Dr James M. Mandiberg (Columbia University School of Social Work, USA); Dr Geraldine R. Henderson (Rutgers Business School, USA); Dr Abhijit Roy, (Kania School of Management, The University of Scranton, USA); Dr Natalie R. Adkins (College of Business & Public Administration, Drake University, USA); Dr Nakeisha S. Ferguson (Opus College of Business, University of St. Thomas, USA); Dr Guillaume Johnson (School of Economic and Business Sciences, University of the Witwatersrand, South Africa); Miguel Zúñiga (New Mexico State University, USA).

Teaching • Module leader for Advertising Psychology module (postgraduate), Research Methods (postgraduate, 2010-2011) and International Marketing Strategy (undergraduate). • Doctoral students’ supervision • Undergraduate and Masters’ dissertations supervision. • Undergraduate year tutor and academic personal tutor.

4 Other responsibilities • Conference Coordinator for the Academy of Marketing 2010 conference hosted by Marketing and Advertising Department, Coventry University Business School. • Co-Editor of the Journal of Marketing Management Academy of Marketing 2010 Special Issue • Academy of Marketing 2010 Conference Proceedings Editor • Reviewer for International Journal of Research in Marketing; Asia Pacific Journal of Marketing and Logistics; Journal of Customer Behaviour; Academy of International Business conference; Association for Consumer Research conference; Academy of Marketing conference.

Research Training

• Experimental Research Course (SDIPA) • European Institute of Advanced Studies in Management (EIASM), Belgium – EDEN Doctoral Seminar on Research Methods in Marketing • European Institute of Advanced Studies in Management (EIASM), Belgium – EDEN Doctoral Seminar on Consumer Behaviour; • European Institute of Advanced Studies in Management (EIASM), Belgium – EDEN Doctoral Seminar on Measurement Models in Marketing; • Research Internship with Professor Hans Baumgartner, Penn State University, USA; • British Academy of Management workshop series on “Writing for Journal Publications”; • Qualitative research and analysis using NVIVO 8 software; • Structural Equation Modelling with LISREL and MPlus • ‘Theory and its Construction in Marketing and Management’ (AIM Capacity Building) • Quantitative research methods; • GSR (Galvanic Skin Response) in neuromarketing research;

PREVIOUS POSITIONS

Nov 2009 - 2010: Lecturer in Marketing Marketing and Advertising Applied Research Group Coventry University Business School Jan 2007- 2008: Senior Research Assistant Marketing and Advertising Applied Research Group Coventry University Business School 2006 – 2007: Director of Men Style, Karaganda subsidiary, KOMERS GROUP Ltd. (Kazakhstan) 2005-2006: Marketing Manager PR CENTRE Marketing and Advertising agency, Karaganda, Kazakhstan 2005: Marketing Consultant, KARAGANDA PROPERTY Company, Kazakhstan. 2002-2003: Head of Marketing, DERIS Ltd., supermarket “Continent”, Karaganda, Kazakhstan 2001-2002: Marketing Assistant to General Director, OJSC «Ispat Karmet» (now Arcelor Mittal), Kazakhstan subsidiary 1998-2000: Assistant to Finance and Commercial Director, Karaganda Distribution Ltd. – an Electricity Transit Company jointly owned by National Power Plc and Israeli Ormat companies, Kazakhstan

PUBLICATIONS

Papers in refereed academic journals (published or forthcoming):

- Demangeot, C., Broeckerhoff, A., Kipnis, E., Pullig, C., and Visconti, L.M. (in print). Consumer mobility and well-being among changing places and shifting ethnicities, Marketing Theory.

6 - Visconti, L., Jafari, A., Batat, W…Kipnis, E., et al. (forthcoming, accepted for publication). Consumer ethnicity three decades after: A TCR agenda. Journal of Marketing Management. - Kipnis, E., Broderick, A. J., & Demangeot, C. (2014). Consumer multi-culturation: Consequences of multi-cultural identification for brand knowledge. Consumption Markets & Culture, Vol 17 (3), pp.231-253. • Kipnis, E., Broderick, A.J., Demangeot, C., Adkins, N.R., Ferguson, N.F., Henderson, G.R., Johnson, G., Mandiberg, J.M., Mueller, R.D., Pullig, C., Roy, A., Zúñiga, M. Branding Beyond Prejudice: Cultural Branding and Consumer Well-being in Multicultural Marketplaces (2013). Journal of Business Research, Vol 66, pp.1186-1194. • Demangeot, C., Mueller, R.D., Henderson, G.R., Ferguson, N., Mandiberg, J.M., Roy, A., Adkins, N.R., Johnson, G., Kipnis E., Pullig C., Broderick, A.J., and Zuñiga, M. A. (2013) Towards Intercultural Competency in Multicultural Marketplaces. Journal of Public Policy and Marketing, Vol.32, pp.156-164. • Kipnis, E., Kubacki K., Broderick, A., Siemieniako, D. and Pisarenko, N. They don’t want us to become them: brand local integration and consumer ethnocentrism (2012). “Early Career Researchers” Journal of Marketing Management, Vol. 28 (7-8), pp.836-864. • Kipnis, E., Emontspool, J., and Broderick, A. J. (2012) Living Diversity. Developing a Typology of Consumer Cultural Orientations in Culturally Diverse Marketplaces: Consequences for Consumption. Advances in Consumer Research, Vol 40, pp.427-435. • Broderick, A.J., Demangeot, C., Kipnis, E., Zuñiga M., Roy, A., Pullig, C., Mueller, R.D., Mandiberg, J.M., Johnson, G., Henderson, G.R., Ferguson, N.S., and Adkins, N.R. (2011). No Harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda, Social Business, Vol. 1 (3), pp.263-280. • Broderick, A.J., Demangeot, C., Adkins, N.R., Henderson, G.R., Johnson, G., Kipnis E., Ferguson, N., Pullig C., Mandiberg, J.M., Mueller, R.D., Roy, A., and Zuñiga, M. (2011). Consumer empowerment in multicultural marketplaces: navigating multicultural identities to reduce consumer vulnerability, Journal of Research for Consumers, Issue 19, pp.1-13. • Broderick, A.J. and Kipnis, E. (2011). Parameters of Tranformational Marketing, Journal of Marketing Management, Vol. 26 (13-14), December 2010, 1161-1164.

Journal Papers in Progress

• Kipnis, E., Broderick, A.J., Demangeot, C. and Pullig, C. Multicultural, Not Multinational: Emerging Branding Strategies in Culturally-Diverse Societies. Target outlet: Journal of

7 International Business Studies. • Kipnis, E. and Pullig C. Can Marketing Theory Better Serve the War on Drugs? Towards a Counter-Branding Framework to De-Value Heroin in Wholesale Supply Chains. Target outlet: Journal of Marketing. • Kipnis, E., Pullig, C., Demangeot, C., Carrigan, M. and Henderson, G.R. Developing and Testing Organisational Multicultural Competence Model. Target outlet: Journal of Marketing. • Mueller, R.D., Broderick, A.J. and Kipnis, E. Consumer Xenocentrism: An Alternative Explanation for Foreign Product Bias. Target outlet: Journal of Business Research.

Articles in Refereed Conference Proceedings

• Kipnis, E., Broderick, A.J. and Demangeot, C. (2011). Multicultural, Not Multinational: Emerging Branding Strategies in Culturally Diverse Societies, accepted and to be presented at European Marketing Academy Conference 2011, Ljuabljana, Slovenia • Kipnis, E. (2011) Multicultural Marketplaces. Accepted application for participation in Transformative Consumer Research Conference, Baylor University • Kipnis, E. and Broderick, A.J. (2009) ‘Consumer Identity Acculturation Strategies: An Alternative Approach to Analysing Consumers’ Perceptions of Foreign and Domestic Brands’, Proceeding of the Academy of Marketing Annual Conference (Leeds, UK). • Kipnis, E. and Broderick, A.J. (2009) ‘National Consumer Acculturation: A Conceptual Framework’, Proceedings of EMAC Annual Conference, (Nantes, France).

• Kipnis, E., Kubacki, K. and Siemieniako, D. (2009) ‘The Changing Landscape of Consumer Ethnocentrism: Evidence from Kazakhstan and Poland’, Proceedings of Immigration, Consumption and Markets Conference, May (Lille, France).

• Kipnis, E. and Broderick, A.J. (2008) Conceptualising consumers’ cultural and social self- concept: the mediating effects of national acculturation. Implications for international branding, Proceedings of the Academy of Marketing Annual Conference (Aberdeen, UK).

Book chapters: • Kipnis, E. and Broderick, A.J. (2012). The concept of place in international strategic marketing decisions. In: Melewar, T.C. and Gupta, S. (Eds), Strategic International Marketing: An Advanced Perspective (pp.93-115), Palgrave Macmillan.

8 • Mueller, R.D., Broderick, A.J., Kipnis, E., and Altintas, H. The Delineation of National and International Identities (in progress).

FUNDING

1. INSPIRE British Council Scheme (successful, value: £1,890.00). Collaboration: Coventry Business School; Karaganda Economic University (Kazakhstan). 2. Research Sabbatical Fellowship Award - 2011, Coventry University (successful, value: £6,000). 3. Grasping the Links in the Chain: Understanding the Unintended Consequences of International Counter-Narcotics Measures for EU (successful, value: 188,141 euros). This is an interdisciplinary, international project which seeks to identify, and propose ways to reduce, the unintended consequences of counter-narcotics measures applied in several areas of governance, policing and social policy in two drug chains. Collaboration with: University of Glasgow; Coventry Business School; Centre National de la Recherche Scientifique (France); Universitaet Potsdam (Denmark); Visible Hand Research (Netherlands); School of Oriental and African Studies (University of London). 4. ESRC Small Grant scheme (unsuccessful).

5. British Academy Conference Support scheme (unsuccessful).