TIME WELL SPENT

7iVœ“i̜ `i˜*À>ˆÀˆi i˜ÌiÀ]Ü iÀi}i˜iÀ>̈œ˜ÃœvœV>Ã >Ûi}>Ì iÀi`̜i˜œÞ>ÕÌ i˜ÌˆV>˜`}i˜Õˆ˜iiÝ«iÀˆi˜Við/ ˆÃˆÃÜ iÀiÌ i VœÃi‡Ž˜ˆÌVœ““Õ˜ˆÌÞVœ“i؜̜˜Þ̜“>݈“ˆâiÌ iˆÀ`œ>À]LÕÌ̜“>݈“ˆâiÌ iˆÀ̈“i>Ì>Û>ÀˆiÌÞœvÀiÌ>ˆ]`ˆ˜ˆ˜}>˜`i˜ÌiÀÌ>ˆ˜“i˜Ìœ«Ìˆœ˜Ã° ƂۈÈÌ̜ `i˜*À>ˆÀˆi i˜ÌiÀˆÃ>Ü>ÞÃtime well spent°

2 Minneapolis-St.Minneapolis-nneapol Paul is a dynamicnamicmic market markemark where residentsts WHY THE TWIN CITIES? enjoyy an active,a outdoor lifestylee year-round.year Thanks to the region’s true four seasons, there are four seasons of strong retail sales.

*œ«Õ>̈œ˜œv3.6 million No. 41°-° ˆÌÞvœÀ ˆi˜˜ˆ>Ã q CNBC]Óä£n 16th largest -Ƃˆ˜Ì i1°-° No. 1 Midwest marketvœÀtech talent No. 2>À}iÃÌiVœ˜œ“Þˆ˜Ì i ˆ`ÜiÃÌ – CBRE Group, Inc., 2018 – U.S. Bureau of Economic Analysis 6th highest“i`ˆ>˜ œÕÃi œ`ˆ˜Vœ“i More Fortune 500 companies «iÀ ˆ˜Ì i˜>̈œ˜ V>«ˆÌ>­£n®Ì >˜>˜ÞœÌ iÀ1°-°“iÌÀœ 18% higherÌ >˜Ì i1°-°>ÛiÀ>}i q Forbes]Óä£Ç – 2016 U.S. Census data 1˜ˆÌi`i>Ì ÀœÕ« />À}iÌ iÃÌ ÕÞ 1°-° >˜VœÀ« i˜iÀ> ˆÃ 3 WHY EDEN PRAIRIE, MINNESOTA? NO. 2

BEST PLACE No. 2 Best Place to Live in the U.S. A Community of Contentment TO LIVE q Money Magazine]Óä£È ˜>Óä£È+Õ>ˆÌÞœvˆviÃÕÀÛiÞ]™x¯ œvÀiÈ`i˜ÌÃ}>Ûi `i˜*À>ˆÀˆi}œœ` IN THE U.S. œÀiÝVii˜ÌÀ>̈˜}à Money Magazine 2016 No. 2 Lake Beach Town in America q WalletHub]Óä£n The Great Outdoors / iVˆÌÞLœ>ÃÌÃÎÇ«>ÀŽÃ]£Ç>Žià / ifastest-growingÀi}ˆœ˜ˆ˜ >˜`Óä䓈iÃœvÈ`iÜ>ŽÃ>˜`ÌÀ>ˆÃ ˆ˜˜iÜÌ> – U.S. Census population report `i˜*À>ˆÀˆiˆÃŽ˜œÜ˜vœÀˆÌÃJack Nicklaus Signature Golf Course] i>À*>Ì ]Ü ˆV ˆ˜VÕ`iÃ>ÕÝÕÀÞ }>Ìi`ÀiÈ`i˜Ìˆ>Vœ““Õ˜ˆÌÞ

4 TRADE AREA

/À>`i>Ài>«œ«Õ>̈œ˜\1,003,665

ƂÛiÀ>}i\$126,512 Highest >“œ˜}ÃÕÀÀœÕ˜`ˆ˜}“> Vœ“«ï̜Àà Elk River Forest Lake Ramsey x‡“ˆi`>Þ̈“i«œ«Õ>̈œ˜\210,275* St Michael

-iÛiÀ>ܜÀ` i>`µÕ>ÀÌiÀÃ>˜` 12 Maple Grove vœÕÀœÀÌ՘ixääVœ“«>˜ˆiÃV> Rosedale Center `i˜*À>ˆÀˆi œ“i\ Ridgedale Center Minneapolis "*/1 `ˆÛˆÃˆœ˜œv1˜ˆÌi`i>Ì V>Ài St Paul 94 Minnetonka -Õ«iÀ6>Õ Hutchinson Southdale Center °°,œLˆ˜Ãœ˜7œÀ`܈`i 494 35W Î  œ“«>˜Þ

212 58%œvà œ««iÀψÛiÜˆÌ ˆ˜£ä“ˆià 15 miles Lakeville -ÌÀœ˜}iÃÌà œ««iÀ«i˜iÌÀ>̈œ˜iÝÌi˜`à 30 miles ˜i>ÀÞ30 milesvÀœ“Ì i«Àœ«iÀÌÞ 45 miles 52 Legend 15 miles 169

Top 75% of Trips Source: Alexander Babbage *Source: esri

5 TRADE AREA

MORE SHOPPERS WITH INCOME OF $100,000+

Within a 5-mile Radius Eden Prairie Center Southdale Center Ridgedale Center Rosedale Center

Average HH Income $132,691 $108,042 $111,397 $77,557

HH Income > $100,000 48.64% 37.22% 39.76% 24.59%

Median Disposable $75,366 $58,437 $61,641 $42,668 Income

Annual HH Spending: Apparel & Services, Tech, $16,986 $13,900 $14,371 $10,370 Dining Out, Groceries

Avg HH Size 2.40 2.27 2.24 2.34

Source: esri

6 7 24 – 56 age Source: Alexander Babbage *Source: esri 1.9 1 hour, 31 minutes }Ài>ÌiÀÌ >˜1°-°>ÛiÀ>}i (34%) >$100,000 (49%) 16.9% 11% more often «ÀœiVÌi`«œ«Õ>̈œ˜ˆ˜VÀi>ÃiÜˆÌ ˆ˜x“ˆiÃœÛiÀÌ i˜iÝÌx >Ûi> >ÛiV ˆ`Ài˜

œ“«>Ài`̜ÌÀ>`i>Ài>“>Vœ“«ï̜ÀÃ\ ÕiÃÌÃۈÈÌ œ˜Ì ÞۈÈÌvÀiµÕi˜VÞœv ƂÛiÀ>}iۈÈÌ`ÕÀ>̈œ˜\ œÀiœv `i˜*À>ˆÀˆi i˜ÌiÀ½Ãà œ««iÀÃ\ 4.85% Þi>ÀÃ]Ü ˆV ˆÃ `i˜*À>ˆÀˆi i˜ÌiÀ½ÃÌÀ>`i>Ài>V>«ÌÕÀiÃÌ i“œÃÌœvÌ i demographic (56%)

6

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To Highway 1 Highway To Prairie Center Drive (20,800 Drive Center Prairie

Restaurant Opportunity Interstate 494 (102, 000) (102, 494 Interstate

Flying Cloud Drive (31,500)

Prairie Center Drive (33,000)

U.S. 212 (92,000) 212 U.S. State Highway 5 Highway State TRADE AREA 90 SHOPS AND RESTAURANTS 10 MILLION SHOPPERS ANNUALLY 1.3 MILLION SF

Ƃ˜V œÀà >̈œ˜> EDEN PRAIRIE CENTER 6œ˜ >ÕÀ -7 />À}iÌ "` >ÛÞ œ ½Ã "/  *i˜˜iÞ ˆVœ½Ã -  -­ œ“ˆ˜}ÓäÓä® />LœÌà Ƃ / i>ÌÀià 6ˆV̜Àˆ>¿Ã-iVÀiÌ >À˜iÃE œLi i˜½Ã7i>À œÕÃi >«É>«ˆ`ÃÉ >LÞ>« ˆÌV i˜Ã >Ì E œ`Þ7œÀŽÃ>˜` œÀi

8 EDEN PRAIRIE CENTER

ˆ˜ˆ˜}E ˜ÌiÀÌ>ˆ˜“i˜Ì7ˆ˜} ,iVi˜Ì$6.4 millionÀi˜œÛ>̈œ˜̜£n‡ÃVÀii˜ / i>ÌÀiÃ>˜` Ƃ8

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9 SCHEELS

Ƃ˜iÜ«Ài“ˆiÀëœÀ̈˜} }œœ`Ã>˜`œÕÌ`œœÀˆviÃÌޏi COMING SUMMER 2020 `iÃ̈˜>̈œ˜

248,000 SFv>}à ˆ«œV>̈œ˜

Largest SCHEELS in the state of MinnesotaCPFVJGGPVKTG09TGIKQP

/Þ«ˆV>Þ]-  -œV>̈œ˜Ã`À>Ü à œ««iÀÃvÀœ“> 150-mile radius

{x‡vÌ°£Ó‡V>Àˆ˜`œœÀiÀÀˆÃÜ ii £È]äää‡}>œ˜Ã>ÌÜ>ÌiÀ>µÕ>ÀˆÕ“ÜˆÌ  ÃÌ>vv`ˆÛiÀÃ>˜`ÇäävˆÃ ˆ˜ˆ œÜ 9œÕÌ ̜ÞÃÌ>̈œ˜ ÕââˆÜˆ}½ÃV>˜`Þà œ« ˆ˜˜>½Ã >viE œvvii- œ« >ÃiÀà œœÌˆ˜}>ÀV>`i >“ˆ˜}>ÀV>`i -«œÀÌÃ-ˆ“Տ>̜ÀÃ\}œv]ÜVViÀ] œVŽiÞ] L>ÃiL>]vœœÌL>]L>ÎiÌL> 7ˆ`ˆvi“œÕ˜Ì>ˆ˜ * œÌœœ«Ã

Over 1,000 brands ˆ˜VÕ`ˆ˜}1˜`iÀ ƂÀ“œÕÀ]>Ü>Þ]E1}}

*SCHEELS currently operates a 20,000 SF concept store at Eden Prairie Center, with an emphasis on clothing and shoes for women, men and youth.

10 -  - iÜ«ÀœiVÌi`ÌÀ>`i>Ài>

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-œÕÀVi\ƂiÝ>˜`iÀ >LL>}i

 THE SHOPPER

The Eden Prairie Center Shopper ÃÜi‡i`ÕV>Ìi`­xÓ°{¯ >Ûi>Vœi}i`i}Àii œÀ ˆ} iÀ® >ÃÌ i ˆ} iÃ̘ՓLiÀœvÜˆÌ V ˆ`Ài˜ >Ã>ÃÌÀœ˜}>vvˆ˜ˆÌÞvœÀÛ>Õi‡Ìœ‡LÀˆ`}iÀiÌ>ˆLÀ>˜`à £ Source: Alexander Babbage 1. Hockey Moms ƂvvÕi˜Ì ˆÛiˆ˜˜iÜVœ˜ÃÌÀÕV̈œ˜ œ“iÃ>Ü>ÞvÀœ“Ì iLÕÃ̏iœv Ì iVˆÌÞ]LÕÌVœÃii˜œÕ} ̜Vœ““ÕÌi ƂV̈ۈ̈iÃ\VÞVˆ˜}]œ}}ˆ˜}]}œvˆ˜}]Lœ>̈˜} ˜Ìœ\“>ˆ˜Ì>ˆ˜ˆ˜}Ì iˆÀ œ“iÃ>˜`}>À`i˜ˆ˜}

2. Savvy Suburbanites Ó Î `ÕV>Ìi` ,iVi˜Ìi“«ÌÞ˜iÃÌiÀà ƂV̈ۈ̈iÃ\ œ“iÀi“œ`iˆ˜}]vˆÌ˜iÃà ˜Ìœ\}œœ`܈˜i>˜`}œÕÀ“iÌvœœ`Æ>ÀÌÃ>˜`VՏÌÕÀi

3. Rising Stars -ÕVViÃÃvՏޜ՘}«ÀœviÃȜ˜>Ã ˆÛiˆ˜˜iÜiÀ œ“iÃÜˆÌ ÌÀi˜`Þ`iÈ}˜ ƂV̈ۈ̈iÃ\vˆÌ˜iÃÃ>˜`Üi˜iÃà { ˜Ìœ\ÌiV 4. The Bloomburgs 7i‡i`ÕV>Ìi`]>vvÕi˜Ì *ÀˆœÀˆÌˆâi«iÀܘ>ÃÌޏiˆ˜Ì iˆÀ>««i>À>˜Vi>˜` œ“ià ƂV̈ۈ̈iÃ\Õ«ÃV>i}ޓà ˜Ìœ\«Ài“ˆÕ“-16Ã>˜`ÕÝÕÀÞV>ÀÃ

Source: esri Tapestry 1 Chad Macy, CRX, CLS Lane Walsh, CLS 6ˆVi*ÀiÈ`i˜Ì 6ˆVi*ÀiÈ`i˜Ì i>Ș},i«ÀiÃi˜Ì>̈Ûi] i>Ș},i«ÀiÃi˜Ì>̈Ûi] ³£Èx£Ç{ÈxΣΠ³£È£ä™Çx™Îxä >`° >VÞJ>“°°Vœ“ >˜i°7>Ã J>“°°Vœ“