Optimizing the Structural Design of the 151 Story Incheon Tower 151
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Strategic Marketing Samsung Contents • Introduction
STRATEGIC MARKETING SAMSUNG CONTENTS INTRODUCTION HISTORY OF THE CASE SWOT ANALYSIS STRATEGIC MARKETING OBJECTIVES CONCLUSION INTRODUCTION The case is about the Samsung Electronics Co. The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. It is the world's largest conglomerate by revenue with annual revenue of US$173.4 billion in 2008 and is South Korea's largest chaebol. The meaning of the Korean word Samsung is "Tri-Star" or "three stars". Samsung Group formed several electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications Co., and grouped them together under Samsung Electronics Co., Ltd. in 1980s. SAMSUNG’s aim is to develop innovative technologies and efficient processes that create new markets, enrich people’s lives and continue to make Samsung a trusted market leader. Today, Samsung Electronics global presence includes a total of 111 subsidiaries in the form of production subsidiaries, sales subsidiaries, distribution subsidiaries, research laboratories and eight overseas business divisions representing North America, Europe, China, Southeast Asia, Southwest Asia, Central and South America, CIS, the Middle East and Africa. The Samsung Electronics Co. invited us as a consultant to design strategy for its company. Our team will be responsible for making a report on the company that will contain a detailed analysis of the company and then formulating strategy for Samsung. The case was presented in front of us that describe the current situation of the company. We will try to fully analyze the situation and prepare a detailed report on it. -
The Challenges of Delivering Iconic Tall Buildings Across the World: a Global Technology Transfer
ctbuh.org/papers Title: The Challenges of Delivering Iconic Tall Buildings Across the World: A Global Technology Transfer Author: Ahmad Abdelrazaq, Senior Executive Vice President, Samsung C&T Corporation Subjects: Building Case Study Construction Economics/Financial Keywords: Construction Economics Project Management Publication Date: 2015 Original Publication: Global Interchanges: Resurgence of the Skyscraper City Paper Type: 1. Book chapter/Part chapter 2. Journal paper 3. Conference proceeding 4. Unpublished conference paper 5. Magazine article 6. Unpublished © Council on Tall Buildings and Urban Habitat / Ahmad Abdelrazaq The Challenges of Delivering Iconic Tall Buildings Across the World: A Global Technology Transfer Abstract Ahmad Abdelrazaq Senior Executive Vice President Samsung and the authors’ involvement in these major tall and complex building projects have Samsung C&T Corporation, facilitated the transfer of the technologies and best practices to projects globally. The following Seoul, South Korea provides a summary of some of those projects where the authors participated in Early Contract Involvement (ECI), giving them the opportunity to incorporate an exchange of technologies that benefits the project. Ahmad Abdelrazaq is a Senior Executive Vice President of the Chief of Building Sales Division at Samsung C&T Corporation. Since joining Samsung in 2004, he has been involved in the Keywords: Complex, Construction Technology, Early Contractor Involvement, High-rise construction planning and structural design of several local and international projects; Burj Khalifa in Dubai; Samsung Town & HQ office in Seoul; 151-story Incheon Tower in Korea; mixed- use high-rise development project Worli in Mumbai. Presently, Mr. Abdelrazaq is involved in the design and construction planning of several mixed-use and complex projects in South In the last two decades, the building industry, especially tall buildings, has seen significant advances East Asia, Russia and the Middle East. -